During the May-July campaign period, we want to offer you the chance to promote your practice's unique value to the community. The two new campaigns released aim to draw attention to the importance of a patient focus and tailored eyewear, as well as the extensive range of frames offered in your practice. It is imperative that you promote this campaign outside the four walls of the practice. To facilitate this, we have developed direct marketing products in ProMarket and instructions on how to find new patients in the ‘New Patient Marketing Dropbox’. This is aimed to make promoting your practice as simple as possible.
May – New, Active and Lapsed Patients Drive new and existing patients to book appointments for 2023 by ordering your email direct marketing, seasonal newsletter and SMSs.
WHEN
MAY
First 2 weeks of May Take the opportunity to assess all your digital assets and ensure these are in a state where they convert local residents into new patients
WHAT
Digital assets
TIPS
STATUS
Objectively assess your website and social media pages. Ensure all details are correct and each page is up to date and set up correctly. Ensure you have Google Analytics set up on your website. Speak to ProVision Marketing staff for any help required.
☐ TO DO ☐ DONE
Read our article to learn how to effectively assess your digital presence >
Google ‘My Business’
Social media posting
Visit your Google ‘My Business’ page and complete all the elements. This will support your new patient advertising. Learn about Google My Business >
The first part of having an effective Social Media strategy – one that drives new patients – is sharing engaging content. Develop a May - July social media content calendar, and discover social media tips and strategies here >
☐ TO DO ☐ DONE
☐ TO DO ☐ DONE