Google Business Profile Audit Have you noticed the profile that appears when your business is searched on Google? This is your Google Business Profile, a key source of practice inquiries. The good news: you can manage and optimise this listing. Use the table below to audit and enhance your profile. Circle if YES
Checklist Steps
Have you set up a Google Business profile?
Y
Circle if NO
N
If you’ve circled NO, here is what you need to do: Conduct a search on Google using your business name. Check if it is listed in the maps section of the search results. If it is not, it is likely that you have not configured the setup for your business on Google Maps. Set up your profile now Click here >
If you have set up a Google Business profile, continue with the next steps:
Have you verified your profile?
Y
N
The simplest method to determine if your account has been verified is by searching for your practice on Google. Upon clicking on the listing, if it displays 'own this business,' it indicates that your business has not been verified. Verify your business Click here to learn more >
Have you added a logo to your profile?
Have you added all the relevant information about your business?
Y
Y
N
N
Adding your logo is crucial not only for visual representation but also for enhancing professionalism and reinforcing your brand identity. To incorporate your logo, navigate to the Business Profile Manager and select 'add photo.' Remember to add a high resolution logo.
To add relevant business information, navigate to the Business Profile Manager and select ‘edit profile’. It’s recommended that you add information in all of the categories; Basic Business Information (Name and Location) Categories (Add as many relevant categories as you can) Contact Details (Phone Number, Website, Appointment Link) Business Hours (ensure these are accurate) Add Services and Products (if applicable) Learn to make edits to your profile Click here > Incorporate a captivating "About Me" section, optimise service areas for maximum visibility, integrate links to pertinent social media platforms, and include relevant amenities where applicable to enhance the overall profile.