Published since 1986
NOVEMBER, 2021
www.farmernews.com.au
Embracing AgTech invites consumers to Invest Inya Farm MANSFIELD resident Nathan MacPhee has recently launched the pilot app for his startup, Invest Inya Farm (IIF), with cattle in Mansfield, oysters in Bateman’s Bay and ginger in the Northern Territory all being trialled preceding the nation-wide roll-out. In order to achieve the National Farmers’ Federation’s bold vision for Australian agriculture to become a $100 billion industry by 2030, new forms of investment need to be identified that don’t compromise national interest. AgriFutures estimates that $8.7 billion per annum in new capital will be required to achieve this goal. Nathan is proposing a fresh form of capital that has never been accessed before to contribute in part to this total. “What if anyone could invest in agriculture without owning a farm?” said Nathan. “What if you could earn a strong return while supporting Australian farmers? “What if anyone could have a farm in their pocket and watch their investments grow?” Deemed more Agriculture Finance Technology or Ag FinTech, Nathan said the technology offers something completely new to Australia - the ability for the individuals to invest directly
BERRY GOOD JOHN and Jola Stewart are Jay Berries which was founded 20 years ago at their Wandin East property. Initially a strawberry farm, the enterprise soon expanded into a variety of other berries, which are now supplied to the national market through YV Fresh. Read about YV Fresh on page 10 and 11.
BY EMMA OLIVER eoliver@ nemedia.com.au
into farming or agriculture. Through the platform people can invest in a farm’s production and reap a profit when the farmer eventually sells, building a mutually rewarding bond between farmers and consumers. The app enables farmers to list - and anyone to invest in - real on-farm agricultural assets, whether that is a single cow, a row of grapevines or a dozen oysters. “It’s not about investing in the farm itself and compromising landownership,” said Nathan. “We are conscious of not being a burden on farmers. “Nor do we want to disrupt their business model, or interfere with the process. “It’s more about buying a managed risk and investing in the agricultural production cycle. “For farmers it injects new capital into operations, improves cash flow and liquidity and mitigates risk, as upfront costs are fractionalised. “And for investors it is a risk that offers a lucrative return, but as all the farmers on the app are accredited with proven track records - which will be visible to investors - there is that transparency.” ■ Continued pages 2-3
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