Published since 1986
MAY, 2020
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Helping thy neighbour Producers and suppliers of the North East overcome adversity
ONE OF THE ORIGINAL THREE SALLY Harvey found a love of showing Arabian horses when F’Dia Bint Gemimah, her purchased Purebred Arabian, took out the bronze championship in the Senior Mare category at the Australian National Arabian Championships. Sally’s story of Sa’Vey Arabians is on page 2. PHOTO Glenys Lilley
YOUR HOME OF 6
BOUTIQUE producers and suppliers of the North East are demonstrating a proactive approach to the latest hurdle to beset a region which was only just beginning to recover after a summer impacted by fire. From the Rural City of Wangaratta to the towns of the Alpine Shire, the area is renowned as a gourmet region, and as such the wineries and farm gates, restaurants and local producers rely heavily on agri-tourism to survive. With farmers markets forced to postpone events or cancel indefinitely, organisers of these events are directing customers to stall holders who have an online presence, or list the contact details of producers who don’t. Wangaratta Farmers Market has taken a different approach to other markets, taking that additional step to set-up an online shop and actively promote their producers and facilitate the process. Capitalising on the increase in online shopping, Wangaratta have moved their market online and are encouraging customers to subscribe for updates. The shop opens for business from Monday morning trading through to Thursday afternoon with shoppers enjoying access to their favourite producers and suppliers.
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It’s the same great seasonal produce, but the offerings are now available on a weekly basis, with order pick-ups scheduled for Saturday morning at the Wangaratta Farmers Market Hub, therefore eliminating the need for a delivery service. With the likes of Walkabout Apiaries, Woodland Gourmet Mushrooms, Jacobs Dairy, Grass Roots Beef, Sprocket’s Free Range Eggs, Rutherglen Lamb, vegetables from Heirloom Naturally, and produce from King Valley Walnuts, Damn View Olive Oil, Beechworth Berries, Eldorado Orchard and Cherrytime Orchard, the online market is a one-stop shop for those who prioritise local, quality produce. Also taking on the responsibility of promoting and unifying producers in their immediate region, Tolpuddle Goat Cheese and Farm Food moved rapidly once restrictions became a real possibility and farmers markets began to scale back events. Starting out with their goats’ milk and cheese, some Tolpuddle merchandise and a handful of local producers, Melissa and Donovan Jacka used their facebook presence and website to advertise their new online store which was established using the Square platform. ■ Continued pages 18-19
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www.goulburnvalleyag.com.au