PTM Magazine 1-25

FromtheEditor

BiancaFord

FOUNDER&CEO

FOUNDER / CEO

Bianca Ford Bianca.Ford@Securitytechx.com

GLOBAL HEAD OF COMMUNICATIONS

Chelsea Davis

chelsea davis@securitytechx com

As January comes to a close, let’s reflect on the remarkable milestones of 2024, a year that laid the foundation for what’s shaping up to be an incredible 2025 With the exciting possibilities ahead, we’re eager to explore what’s next in PropTech, as innovation continues to redefine our industry.

In January’s leadership-focused edition of Property Technology Magazine, we feature Nikki Greenberg a renowned PropTech visionary and futurist as our cover story Her forward-thinking insights underscore the exciting possibilities and paradigm shifts unfolding in our sector. Also featured is Eliza VanCort, a master of professional development whose confidence-focused approach fosters thriving PropTech workplaces.

To keep you at the forefront of artificial intelligence, we’re delighted to share, “The Future of AI in PropTech, ” by Yuehan Wang of JLL Global Research

On the global stage, we explore Saudi Arabia’s Diriyah Company a $63.2 billion venture blending cultural heritage with cutting-edge technology. Facilitated by PR professional Rebecca Rees at MAPIC 2024, this exclusive piece demonstrates how forward-thinking development can honor tradition while shaping the future

A special note of thanks goes to our friends at Proptech Connect, our first-ever partnership. We invite you to read our exclusive conversation with CEO Matthew Maltzoff on the power of industry collaboration.

Looking ahead, we’re excited to announce the PropTech AI Visionary Awards, celebrating pioneers redefining our industry through bold, tech-driven solutions nominations now open!

We’re also gearing up for our 2025 PropTech Trends Report and invite you to participate in our survey. Help shape the most comprehensive view of where PropTech is headed--because your voice matters.

Finally, we encourage you our community of innovators, executives, and entrepreneurs to share your success stories, research, and perspectives through our Contributor Program.

Thank you for being part of this dynamic ecosystem. Here’s to a transformative 2025, fueled by ingenuity, collaboration, and meaningful impact. We can’t wait to see where this journey takes us and we’re honored to have you along for the ride

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Research Director Chris Hayford Chris Hayford@securitytechx com PropertyTechnologyMagazine com

Editorial&Community FromtheEditor

2025PropTechTrendsReportSurvey

IndustryUpdates&MarketTrends

IndustryUpdates&PressReleases AT&TandVoltpostPartnertoExpandEVConnectivity ARTICLE:NavigatingthePropTechFrontier

EventHighlights

2025PropTechAIVisionaryAwards-RegistrationNowOpen 2024/2025PropTechEventHighlights

ExclusiveInterviews&Features

COVERSTORY:NikkiGreenbergonTransformingRealEstate

TOPVOICESINPROPTECH:MariamRogersWalker PROFESSIONALDEVELOPMENT:ElizaVanCortBuildingConfidenceinPropTech CEOSPOTLIGHT:InterviewwithCEOMatthewMaltzoff Technology&Innovation

TOPVOICESINPROPTECH:EmergingTrendsinWirelessNetworkingwithToddThorpe PODCASTINTERVIEW:Spacewise-SmartSolutionsforPropertyMarketing&Leasing GLOBALSPOTLIGHT:SaudiArabia'sDiriyah-A$63.2BTech-PoweredProject RESEARCH:TheFutureofAIinPropTechbyYuehanWang,JLLGlobalResearch CONTECH:FacitTechnologies&On-SiteMicrofactories

AI:PredictiveAnalyticsinRealEstate

MULTIFAMILY:HowPropTechisDrivingTenantRetention AI:RealEstateReinvented

MULTIFAMILY:GenYRenterPreferences:WhatMillennialsExpectinMultifamilyHousing

FinalThoughtLeadership&Closing

VISIONARYVOICES:RogerWahl’sKeynoteSpeechExplored MORTGAGETECH:RevolutionizingtheMortgageLandscape-Q&AwithKarimGreen

Industry Updates

FifthWallClosesOut2024 WithNewCapital,NewStrategic Investors,Leadership Promotions,PortfolioCompany IPO&StrategicAcquisition

Fifth Wall, the largest asset manager focused on real estate and technology, ended 2024 with the launch of its new Flagship Fund, adding commitments from Lowe’s, Public Storage, and Ryman Hospitality Properties, expanding its global consortium to over 110 investors, including CBRE, Hilton, and Marriott

Highlights of the year included the $9B IPO of ServiceTitan, Fifth Wall’s seventh portfolio IPO, and CBRE’s acquisition of Industrious With $3B in assets under management, over $550M returned to investors, and a focus on technology, sustainability, and decarbonization, Fifth Wall continues to lead innovation in PropTech and reshape the built environment globally

AT&TandVoltpostPartnerto ExpandConnectedEV ChargingInfrastructure

AT&T and Voltpost have partnered to enhance EV infrastructure in Michigan and Metro-Detroit using AT&T’s IoT connectivity Voltpost retrofits lampposts into modular EV charging platforms, reducing costs and deployment time while making curbside and parking lot charging more accessible

This collaboration ensures reliable, scalable charging with high uptime for EV drivers Highlighted during a Connected Mobility Leadership event, the initiative supports AT&T’s goal to reduce 1 billion metric tons of CO₂ by 2035 and aligns with Voltpost’s mission to democratize charging access. Deployments in Michigan, New York, and Illinois mark a key step toward sustainable, connected mobility solutions

REACHCommercial: AcceleratingInnovationin CommercialRealEstate

REACH Commercial, backed by the National Association of REALTORS® and Second Century Ventures, is a growth accelerator for emerging technology companies in commercial real estate The program offers strategic planning, mentorship, exclusive industry events, and access to a global network of executives, investors, and entrepreneurs

Participants benefit from masterclasses, executive roundtables, and opportunities to showcase their innovations at Demo Day events With over 285 portfolio companies and 100 partnerships across 77 countries, REACH Commercial is driving global impact. Applications for the 2025 cohort open February 17, 2025, welcoming innovative startups ready to transform the industry Learn more at NAR REACH

DivvyHomes’Portfolio& PlatformAcquiredforaTotal ConsiderationofApproximately $1Billion

Divvy Homes is selling its property portfolio and platform to a Brookfield real estate fund for $1 billion Maymont Homes, Brookfield’s rental division, will manage operations, ensuring a smooth transition while continuing Divvy’s mission to support homeownership This sale allows Divvy to focus on customers while Maymont enhances rental management

Since its founding, Divvy has helped 15,000 residents in 20 cities, creating 2,000 homeowners CEO Adena Hefets assured residents their purchase options will be honored. The deal closes midFebruary, with Wilson Sonsini representing Divvy and Latham & Watkins advising Brookfield Maymont CEO David Todd looks forward to supporting residents

AtKWA,weredefinearchitectural excellencewithinnovativeand sustainabledesignsolutions.

As a full-service architecture practice, we specialize in residential, commercial, and institutional projects, seamlessly blending creativity with functionality.

KAEGAN WALSH ARCHITECT LTD.

DesigningSpacesThatInspire&Endure

AT&TAND VOLTPOST PARTNER TOEXPAND SMARTEV CHARGING SOLUTIONS ACROSS COMMUNITIES

AT&TandVoltpost have announced a strategic collaboration to provide IoT connectivity to electric vehicle (EV) charging posts across Michigan and the Metro-Detroit area

This partnership aims to expand access to reliable and connected EV charging solutions, supporting the transition to a more sustainable and accessible transportation future

Voltpost, known for its innovative approach to EV charging, retrofits existing lampposts into modular charging stations By leveraging existing infrastructure, Voltpost significantly reduces the cost, deployment time, and environmental footprint of EV charging solutions

This scalable approach allows cities and businesses to deploy curbside and parking lot charging more efficiently

AT&T’s IoT connectivity will play a crucial role in ensuring the uptime and reliability of Voltpost's charging stations This collaboration aligns with AT&T's broader commitment to connected mobility solutions and sustainable initiatives.

Navigating the PropTech Frontier Opportunities and Challenges in 2025

As the real estate industry continues its digital transformation, PropTech the fusion of property and technology presents an enticing frontier for investors. With advancements in artificial intelligence, IoT, blockchain, and predictive analytics, the PropTech sector is poised to redefine how real estate is bought, sold, managed and maintained. However, investing in this rapidly evolving market comes with its own set of challenges.

The Rising Appeal of PropTech Investments

PropTech has emerged as one of the fastest-growing segments in the tech industry According to a report by PitchBook, global investment in PropTech exceeded $32 billion in 2024, with projections indicating steady growth in the coming years. Key drivers include:

The Evolution of Property Valuation

Growing urban populations increase demand for smart, efficient housing solutions.

Sustainability Initiatives

Regulatory pressures and consumer preferences push real estate toward green and energy-efficient solutions

Digital Transformation

The pandemic accelerated digital adoption in real estate, making PropTech essential for future growth

ThePropTechmarketis projectedtogrowatacompound annualgrowthrate(CAGR) of15%through2028.

Opportunities for PropTech Investors

The evolving PropTech landscape presents investors with transformative opportunities to redefine real estate operations and returns One such area is smart building technologies, which leverage IoT-enabled systems to optimize energy consumption, enhance tenant satisfaction, and reduce operational costs A notable example is the Edge in London, often celebrated as the world’s smartest building

This modern facility uses IoT sensors to manage critical functions like lighting, heating, and security, achieving a 70% reduction in energy costs while significantly improving tenant experiences Such innovations underscore the potential for investors to achieve strong financial returns while addressing efficiency and sustainability

Another promising area lies in AIpowered market forecasting, where artificial intelligence tools offer predictive insights into property values, market trends, and rental yields These insights empower investors to make precise, data-driven decisions

For instance, REalyse’s AI platform, with an impressive 85% accuracy rate in predicting property price movements, enables investors to identify undervalued markets and optimize their portfolios

rate in predicting property price movements, enables investors to identify undervalued markets and optimize their portfolios

Blockchain technology is also reshaping real estate transactions by introducing transparency, efficiency, and cost savings Through automated smart contracts, blockchain streamlines traditionally cumbersome processes, ensuring secure and seamless transactions

Propy’s blockchain-based platform exemplifies this potential by reducing transaction times by half and enabling secure cross-border property purchases This innovation highlights blockchain’s ability to eliminate friction in property dealings while fostering trust among stakeholders

Customerdemandand customerpreferenceswill absolutelyforcetheindustryto adopt.Andwe’reseeingit

-MICHAELBECKERMAN,CEOOFCRETECH

concerns These challenges underscore the importance of strategic planning and adaptability for investors seeking success in this rapidly evolving sector

Thereal-estateindustry requiresalotofprooftoshow thatdatacanreallyhelpmake betterdecisions.Sothere'sa littlebitofacultureshiftthat we 'rebringingtorealestateas wesellthemthesetoolsandwe partnerwiththem.

MATIASRECCHIA,CEO&COFOUNDER BUSINESSINSIDER

To overcome the challenges in PropTech investments, strategic solutions and targeted approaches are essential Collaborative partnerships offer a robust way to mitigate risks, as investors can work alongside established real estate firms, innovative PropTech startups, and regulatory bodies to ensure solutions are well-aligned with market needs For instance, Fith Wall’s PropTech fund exemplifies this approach by collaborating with major real estate players to enhance scalability and market fit for their portfolio companies

Emphasizing Environmental, Social, and Governance (ESG) compliance is increasingly critical, as investments aligned with these principles better attract both institutional and retail investors while promoting long-term sustainability Funds focused on green buildings, for example, have consistently outperformed non-ESG counterparts, delivering an impressive 12% higher annual returns

Fundsfocusedongreen buildingshaveoutperformed non-ESGcounterpartsbyover 12%annually.

-MORGANSTANLEY2024REPORT

Adopting a data-driven approach is another key strategy, enabling investors to make more precise and confident decisions Predictive analytics tools play a vital role in evaluating opportunities

A compelling case study highlights a PropTech venture fund leveraging Zillow’s Zestimate data to identify undervalued properties, leading to a remarkable 25% higher ROI compared to traditional methods

Althoughtherealestateindustry hashistoricallybeenamongthe largestcontributors toglobalgreenhousegases, mostrealestateorganizations haveunderinvestedintothe criticalclimatetechnecessary todecarbonize

-BRENDANWALLACECO-FOUNDER& MANAGINGPARTNER,FIFTHWALL

As PropTech continues to reshape the real estate industry, the investment landscape in 2025 offers opportunities tempered by notable challenges. From smart buildings to blockchain, the sector is ripe with innovation that promises substantial returns However, success requires navigating regulatory complexities, managing capital demands, and focusing on scalable, data-driven solutions By leveraging collaborative strategies and aligning investments with ESG principles, investors can unlock the full potential of PropTech. The next wave of real estate innovation is here, and those who adapt will lead the transformation of one of the world’s oldest industries

2024 PROPTECH EVENT HIGHLIGHTS

Experience the future of real estate through our exclusive event recap images from four of the most influential PropTech events of 2024 PropTech Connect, MAPIC, CREtech New York, and OPTECH Captured by the Property Technology Team, these moments highlight the game-changing innovations, thought-provoking discussions, and high-impact networking that are shaping the next era of real estate technology

At PropTech Connect in London, our team captured the excitement of startups, investors, and industry leaders as they explored AI, smart buildings, and digital transformation In Cannes at MAPIC, we documented the evolution of retail property technology, from immersive tenant experiences to next-generation shopping center solutions CREtech New York showcased groundbreaking conversations on ESG, data-driven real estate strategies, and investment trends shaping the built world.

Rounding out the year, OPTECH brought together multifamily housing and technology leaders to discuss innovations in property management, automation, and resident experience Our images capture the energy, innovation, and vision that are redefining the real estate industry Explore our gallery to relive the highlights and see how technology is revolutionizing real estate across the globe!

BLUEPRINT | SEPTEMBER 16-18 | LAS VEGAS 2 0 2 5 P R O P T E C H E V E N T H I G H L I G H T S

RETCON|MARCH10-12|LASVEGAS

Thisyear,joinustoexploreinnovationacrossassetclasses,discover cutting-edgePropTechsolutions,enhanceportfoliostrategieswith exclusivedeepdivesintokeyU.S.markets,andconnectwithnew capitalpartners.

LONDONPROPTECHSHOW|APRIL8-9,2025|LONDON

Celebratingtheconvergenceofrealestateandtechnology,theLondon PropTechShowistheworld’sfinesttradeshowandconferencefocused onthepropertytechnologysector.

Europe'slargestrealestatetechevent,connectingglobalrealestate leadersthroughconferences,insights,andnetworkingopportunities todrivedigitaltransformationinthebuiltenvironment PROPTECHCONNECT2025|SEPTEMBER3-4|LONDON

Jointhelargest,mostglobalgatheringofindustryleadersandinnovators leadingthechargeinchangingthebuiltworld-fromconstructionto managementtotransaction-forthreedaysofnetworking,learning, andecosystemadvancement

MIPIM | MARCH 11-14 | LAS VEGAS | CANNES

Jointheworld'sleadingrealestateeventtoaccessglobalcapital anddiscoversolutionstomakeassetsmoresustainableinachanging world.FormerPresidentoftheEuropeanCentralBankandItalianPrime Minister,DrMarioDraghiwillopenMIPIM2025

An Interview with PropTech Visionary

Nikki Greenberg Transforming Real Estate

NG Q1

NIKKI, YOU'VE BEEN A TRANSFORMATIVE FIGURE IN PROPTECH. WHAT INITIALLY DREW YOU TO THIS INTERSECTION OF PROPERTY AND TECHNOLOGY?

In the rapidly evolving world of property technology (PropTech), few have made as significant an impact as Nikki Greenberg.

With a diverse background spanning architecture, property development, and digital transformation, Nikki has become a leading voice in integrating technology with real estate. Property Technology Magazine sat down with her to discuss her journey, insights, and vision for the future of PropTech.

Isawtechnologyasatoolto solveindustrychallenges morefantasticthroughdigital solutionsthatareoftenquicker, cheaper,andmoreflexible toimplement.

-NIKKIGREENBERG

By trade and training, I am an architect. I spent five years designing shopping centers, mixed-use masterplans, luxury condominiums, and residential properties After completing business school, I transitioned into property development because I preferred being on the client side, where I could have more influence over projects

In 2017, I moved to New York to pursue my dreams further Attending real estate events was pivotal; it was there I discovered real estate technology events that excited me I saw technology as a tool to solve industry challenges innovatively making properties more fantastic through digital solutions that are often quicker, cheaper, and more flexible to implement

Upon arriving in New York, I prioritized connecting with various vendors and their technologies, attending conferences, and immersing myself in the PropTech landscape I advocated for integrating emerging technologies into my projects, driven by curiosity and the belief that PropTech is the future of real estate, offering efficiencies and enhanced experiences for customers and stakeholders alike

NG Q2

CAN YOU RECALL A DEFINING MOMENT IN YOUR CAREER THAT SOLIDIFIED YOUR PATH IN THIS INDUSTRY?

A pivotal moment was moving back to Australia during the pandemic and joining (Queensland Investment Corporation) QIC, which managed about $22 billion in real estate assets

As the Head of Technology, Strategy, and Digital Management, I oversaw the digital transformation of QIC's real estate vertical, focusing on customers, investors, and assets

My role was to innovate and leverage technology to achieve organizational goals bringing value to investors and creating exceptional experiences for tenants and the broader community

QIC was eager to embrace a digital strategy, setting a forward-thinking path for the organization Coming from New York with a diverse background in luxury real estate and architecture, I helped instill a culture of innovation

Despite being a small team, we scaled our projects effectively by cherrypicking initiatives that offered the most value, delivering quick wins, and implementing broader strategic initiatives

This experience solidified my commitment to PropTech and demonstrated the transformative power of technology in real estate

YOU'VE CHAMPIONED THE ROLE OF WOMEN IN TECHNOLOGY. WHAT CHALLENGES HAVE YOU PERSONALLY FACED?

I prefer not to focus on my role as a woman in technology Instead, I believe women should emphasize their abilities and expertise, proving themselves through their work. When discussing diversity, it's essential to let women share their career paths and knowledge without centering the conversation on gender issues

I created the global networking and thought leadership group Women in PropTech in 2018 to provide more women a platform to showcase their professional capabilities We’re a group of PropTech experts who discuss technology and its impact on the real estate industry. We leave discussions of gender-centric themes to other groups

CAN YOU SHARE A PROJECT OR INITIATIVE THAT YOU ARE PARTICULARLY PROUD OF THAT SHOWCASES INNOVATION IN PROPTECH?

I spearheaded a project in Digital Masterplanning for a shopping center that was being developed into mixed-use. This initiative focused on designing the digital experience from the user's perspective For instance, we mapped out the journey of an office worker arriving by car, using technology to find parking, navigate elevators, and access their workspace seamlessly through an app

We created user journey maps for various stakeholders residents, workers, cleaners, executives and identified technological interventions to enhance their experiences and find efficiencies The project encompassed vision setting, user journey mapping, technology assessment and procurement guidelines, pilot testing methodologies, and a rollout strategy with a governance framework. This humancentric approach laid the foundation for implementing technology at a portfolio level, ensuring that our initiatives were strategic and aligned with our organizational goals

Digital Master Planning Framework

Vision Setting

Establishing clear digital transformation goals

User Journey Mapping

Tracking stakeholder experiences and touchpoints

Technology Assessment

Evaluating and selecting optimal solutions

Implementation Strategy

Pilot, testing, rollout strategy and evaluation

Digital Masterplanning Framework represents a significant leap forward in real estate innovation

By merging technology with user experience, it transforms traditional properties into intelligent ecosystems that adapt to user needs

Through Nikki Greenberg's vision, this framework not only addresses current industry challenges like the 91 5% project overrun rate and 30% material waste but also paves the way for more sustainable, efficient, and user-centric properties It demonstrates that successful digital transformation in real estate isn't just about implementing new technology; it's about creating spaces that work better for everyone while delivering measurable business value.

Digital Master Planning Framework Benefits 1

ForBuildingUsers

•Simpleaccessjourney

•User-friendlyintegratedapps

Easynavigation&access

•Enhancedsatisfaction

ForPropertyManagers

•Streamlinedoperations

Smartbuildingcontrol

•Data-driveninsights

•Efficientmaintenance

For Investors

•Reduceddelays&overruns

Increasedpropertyvalue

•BetterROI

•ESGcompliance

•Marketcompetitiveness

For Sustainability

Smartenergyuse

•Lesswaste

•Greeninitiatives

•Cleartargets

•Measurableimpact

NG Q5

HOW DO YOU SEE THE INTEGRATION OF AI AND MACHINE LEARNING RESHAPING THE FUTURE OF PROPERTY TECHNOLOGY?

AI and machine learning are revolutionizing PropTech by making technology more intuitive and efficient For example, in the construction industry, 90% of projects in the US go over budget or schedule AI can analyze data from past projects to make better predictions, enhancing budget and timeline accuracy Additionally, AI can optimize resource allocation, reducing non-productive time spent by tradespeople and minimizing material waste 30% of which typically ends up as waste in construction

Moreover, AI can optimize building operations, adhering to environmental requirements, reducing energy consumption, and conserving water Investors are increasingly mandating Environmental, Social, and Governance criteria, creating a demand for sustainable building solutions AI-driven efficiencies not only address operational challenges but also meet the sustainability goals that investors prioritize

AIandmachine learningare revolutionizing PropTechby makingtechnology moreintuitiveand efficient.

-NIKKIGREENBERG

Challenges That PropTech Solutions Aim To Solve

30% Construction

Q6

SUSTAINABILITY IS A HOT TOPIC ACROSS INDUSTRIES. WHAT ARE YOUR THOUGHTS?

NG

AI plays a significant role in enhancing sustainability by optimizing building operations for energy and water efficiency There's also a strong investor appetite for sustainable solutions, driven by ESG mandates This dual focus on technology-driven sustainability and investor demand creates a powerful impetus for implementing genuine sustainable practices rather than superficial greenwashing. 90%

I am optimistic that continued investment and diligent implementation of sustainable technologies will drive meaningful progress in the industry

Q7 ON A PERSONAL NOTE, WHAT DRIVES YOU BEYOND PROFESSIONAL ENDEAVORS? ARE THERE PASSIONS OR HOBBIES THAT REJUVENATE AND INSPIRE YOU?

I'm currently learning to play golf using a golf simulator Being a very visual person, I enjoy understanding the angles, mechanics, and physics involved in the game This hobby allows me to visualize and grasp the intricacies of golf, helping me progress from a novice to a more competent player

Q8 REFLECTING ON YOUR JOURNEY, WHAT'S A PIECE OF ADVICE THAT HAS STRUCK YOU THROUGHOUT THE YEARS?

NG

One of my mentors advised me not to succumb to the meritocracy of those who aim low Just because others might not have big dreams or are content with minimal effort, don't let that influence your ambitions Always aim for the highest level of achievement in your work, presentations, and personal endeavors Strive to create the best possible outcomes rather than pandering to those who aren't fully invested in their ideas This mindset encourages excellence and drives meaningful progress

Q9

HOW DO YOU ENVISION PROPTECH IN THE NEXT DECADE, AND WHAT LEGACY DO YOU HOPE TO LEAVE WITHIN IT?

NG

In the next decade, I foresee PropTech advancing in several key areas:

AI Implementation: Continued integration of AI will make technology more user-friendly and efficient, addressing industry challenges like affordability and efficiency

Investment Landscape: Currently, PropTech venture capital is somewhat stagnant due to tight capital markets I hope to see increased investment in early-stage PropTech ventures, fostering innovation and research and development to solve critical industry challenges

Affordability and Efficiency: PropTech can address affordability, especially in housing, by enhancing efficiency and reducing costs through intelligent technologies

My legacy in PropTech would be to drive these advancements, fostering a future where there is positive symbiotic relationship between technology and experienced real estate professionals to create sustainable, efficient, and affordable living and working environments

WHO ARE YOUR HEROES?

Because I trained as an architect, I admire several architectural theorists and practitioners:

Frank Lloyd Wright: His prolific career and innovative designs have le an indelible mark on modern architecture

Le Corbusier: A founder of modernism, his writings and philosophies on stripping buildings down to their bare elements resonate with my approach to design

Kazuyo Sejima: A Japanese architect whose simplistic yet profound sketches and concepts demonstrate how thoughtful design can optimize space and enhance green areas Her work illustrates that taller buildings can free up ground space, promoting greener environments contrary to traditional beliefs

These architects inspire me with their ability to blend philosophical ideas with tangible designs that positively impact how people live and interact with their environments.

LOOKING BACK, IF YOU COULD GIVE YOURSELF ONE PIECE OF ADVICE AT THE START OF YOUR CAREER, WHAT WOULD IT BE?

Take chances. My career path hasn't been linear I transitioned from architecture to property development, then to technology and thought leadership Initially, I felt uneasy about these pivots, but I've come to realize that adaptability is crucial in a changing world My advice to my younger self and others early in their careers is to work hard, continually develop skills, remain humble, and never stop learning After investing years in honing your expertise, trust in your abilities and be open to new opportunities, even if they lead you down unconventional paths

ANYTHING ELSE YOU'D LIKE TO ADD?

I want to commend this initiative and wish you success with your new publication The PropTech industry will greatly benefit from increased thought leadership, given its multifaceted nature Thank you for inviting me to share my experiences and insights.

Nikki Greenberg's journey exemplifies the power of embracing technology to transform traditional industries Her commitment to innovation, sustainability, and empowering women in PropTech continues to inspire and shape the future of real estate

To learn more about Nikki Greenberg, visit her website at www nikkigreenberg com

High-Achieving WomeninProperty Technology

EXPLORINGOPPORTUNITIESANDOVERCOMING CHALLENGESWITHMARIAMROGERSWALKER

Theworldofpropertytechnology(proptech)isexpandingrapidly, andwomenareplayingincreasinglyinfluentialrolesinshapingthis dynamicsector Fromimplementingcutting-edgeaccesssolutions formultifamilycommunitiestodrivingsustainablebuilding innovations,womeninproptechareprovingthatcollaborationand determinationcansparkremarkableprogress.Althoughtherearestill hurdlestoovercome,theiraccomplishmentslightthewayforamore inclusiveandempoweredfuture

WOMENLEADINGTHEWAYINPROPTECH

Inanindustryonceperceivedasprimarilymale-dominated,many womenhaverisentoprominentleadershippositions,bringingfresh perspectivesanduniqueskillsets Theircollaborativespiritandfocus oncommunity-buildinghaveledtotechnologicalbreakthroughsthat benefitbusinesses,residents,andsocietyatlarge

Yet,thepathforwardisn’talwayswithoutitschallenges.Women oftenbalancedemandingcareerswithfamilyresponsibilities,strive tonavigatecorporateculturesthatarestillevolvingtowardgreater inclusion,andlookforsupportivementorshipnetworks Despite theseobstacles,womencontinuetopushboundaries,spearheading innovationsthatenhanceboththeefficiencyandsustainabilityof builtenvironments

BALANCINGCAREER,FAMILY,ANDPERSONALGROWTH

OneofthemostinspiringaspectsofMariam’sstoryisherabilityto harmonizeherhigh-poweredcareerwithmotherhoodandpersonal development Whethershe’sfinalizingcrucialbusinessdealsor planningfamilyactivities,Mariamunderscorestheimportanceof strongsupportsystemsandaholisticapproachtoleadership

AcertifiedGolfFitnessinstructor,Mariamalsochampionswellnessas acornerstoneofprofessionalsuccess Byprioritizingphysicalhealth andmentalwell-being,shedemonstratesthatpersonalpassionscan andshould fitalongsideambitiouscareergoals Thisbalancenot onlyboostscreativityandresiliencebutalsoservesasablueprintfor otherslookingtothriveinfast-pacedtechenvironments

Introducing a Trailblazer: Mariam Rogers Walker

One standout leader in this arena is Mariam Rogers Walker, currently serving as the Sr Director of Access Solutions at Chamberlain Group.

Mariam’s journey includes prior leadership roles such as Vice President of Channel Sales at SmartRent and Director of Multifamily Sales at Brivo In each of these positions, she not only steered strategic growth but also fostered environments that encouraged creative problem-solving Her strong online presence demonstrated by a LinkedIn following of over 30,000 attests to her passion for sharing insights, guiding others, and building a robust professional community in PropTech

RESHAPING THE INDUSTRY AND INSPIRING THE NEXT GENERATION

Mariam’scareerisatestamenttohowwomeninproptechcaneffect lastingchange fromrevolutionizingaccesssolutionstonurturing vibrantonlinecommunities.Bysharinghersuccessesandsetbacks, sheencouragesfutureleaderstostaycurious,seekmentorship,and supporteachother’sgrowth

Herforward-thinkingprojects,whichemphasizesmart,interconnected livingspaces,highlightthepivotalrolewomencanplayinshaping tomorrow’surbanlandscapes.AsMariamcontinuestopushthe boundariesofinnovation,sheinviteseveryoneintheindustryto thinkbigger:toenvisionpropertytechnologythatseamlessly mergescomfort,efficiency,andenvironmentalresponsibility

LIGHTING THE WAY FORWARD

Forprofessionalsacrosssectors,Mariam’sjourneyillustrates thepowerofperseverance,creativity,andcommunity-focused leadership Womeninparticularwillfindinspirationinherability tobalancemotherhood,health,andaninfluentialcareer,proving thatsuccessandfulfillmentcangohandinhand

Aboveall,Mariam’sstoryandthoseofotherhigh-achievingwomen inproptechremindusthattechnologicaladvancementsflourish whendiversevoicesareatthehelm.Bychampioningcollaboration, nurturingsupportivenetworks,andcontinuallyseekinginnovative solutions,theseleadersarepavingthewayforamoreinclusive andimpactfulfuture oneinwhichPropTechservesnotonlyto enhanceprofitability,butalsotoenrichthelivesofindividualsand communitiesworldwide

Are You Ready To Unlock The Secrets To Unshakable Confidence?

Designed for forward-thinking professionals, including those in PropTech, this video series avoids cheesy tactics and focuses on proven, science-backed principles. Whether you're leading teams, presenting innovative ideas, or navigating complex challenges, our course equips you with the lasting confidence needed to excel in your career.

SIGNUP NOW!

PROPTECHPROFESSIONAL: STRATEGIESFORTHRIVING INACOMPETITIVEMARKET

Thetruthis,building confidenceisn'tjust abouthowyoufeel.The firststeptobuilding confidenceischanging howothersperceiveyou.

WHAT DOES A COMMUNICATION STRATEGIST HAVE TO DO WITH PROPTECH?

At first glance, the connection might not seem obvious What does a communication strategist have to do with an industry powered by IoT, AI, and virtual property tours? In some sense, nothing But in one critical respect, the link is clear: PropTech, like so many other industries, is ultimately about sales

Whether you ’ re pitching a groundbreaking application, advocating for the adoption of a new technology, or standing in front of a customer demonstrating a product, you ’ re selling an idea And to sell an idea effectively, you need confidence

Here’s the challenge: everything we ’ ve been taught about confidence is wrong In fact, it’s not just wrong it’s often damaging The traditional advice “just believe in yourself harder” or “confidence comes from within” is not only ineffective but also shaming It suggests that if you don’t naturally exude confidence, you ’ re at fault This is a confidence killer

The truth is, building confidence isn’t just about how you feel The first step to building confidence is changing how others perceive you The good news is you can control that perception through intentional strategies Years of teaching communication and leadership workshops have shown me time and time again how small, actionable tools can transform how people project confidence and, in turn, how they’re received

While technology may power the PropTech industry, human connection remains its linchpin Here are three practical strategies from my course to help you strengthen your confidence in any setting:

REDEFINE BOUNDARIES:

KNOW THE DIFFERENCE BETWEEN PREFERENCES AND NEEDS

One of the quickest ways to lose confidence is to falter when it comes to boundaries This often happens because people conflate two critical concepts: boundaries and preferences

Boundaries are immovable, non-negotiable lines in the sand

Preferences are things you’d like but are willing to compromise on

Here’s why this distinction matters:

If you treat every preference as a boundary, you’ll exhaust yourself trying to enforce all of them, and you may feel like you ’ re constantly ceding ground

Either way, your confidence will take a hit Worse, conflating preferences with boundaries erodes the importance of your true boundaries If you enforce preferences like boundaries, you risk a “boy-who-cried-wolf” scenario, where others take your actual boundaries less seriously

Here’s an example of how to put this into practice:

Boundaries “I’d love it if we could finalize the specs by Friday so we don’t fall behind Preferences “We must have the specs finalized by Friday so we can present them to the investors ”

When you separate boundaries from preferences, you free up mental energy to focus on the things that truly matter You can also be flexible with preferences without guilt another confidence booster Just be careful not to sacrifice all your preferences all the time; that, in totality, can feel like a boundary violation

TACKLE ANTIMENTORS WITH TWO STEPS

Antimentors are people who should be your biggest supporters but instead leave you feeling small and diminished They are emotional snipers who kill your confidence at work, whether or not they ever step into your office Their impact can be profound

You can disarm antimentors with a two-step process Let’s say you ’ re excited to share a major accomplishment, and their response is, “You’re such a workaholic ”

Step1:Askaquestion:

Resist the temptation to defend yourself with, “No, I’m not!” Instead, calmly get curious with, “I’m wondering why you said that?” This forces your antimentor to confront their own words

Step2:Usethispreparedphrase: When they inevitably deflect or turn things back on you (“You’re being too sensitive/emotional”), use this handy phrase: “The issue is, the issue is not ”

Forexample:

“The issue is that I’m wondering why you framed my accomplishment this way The issue is not whether I’m being sensitive If you want to discuss your belief that I’m sensitive, I’ll consider doing that another time Right now, I want to focus on this ”

This approach reframes the conversation, keeping the focus on the facts while deflecting personal attacks It also demonstrates calm composure and a refusal to accept their emotional snipes an instant confidence builder

PROJECT CONFIDENCE WITH CUES: MASTER EYE CONTACT

Nonverbal cues are just as critical as what you say, especially in high-stakes sales pitches or client meetings Eye contact and head movement, in particular, can convey authority or foster trust, depending on how you use them

When someone is trying to challenge your authority, it can be tempting to try to“calm things down ” This often results in excessive smiling and head nodding, which doesn’t shut things down but instead encourages the behavior

To avoid sending the opposite message of what you intend, hold steady, direct eye contact with minimal blinking and absolutely no head movement My clients find this consistently shuts down someone attempting a power grab

This is just one example of countless verbal and physical cues you can use, but this skill alone will help you adapt your communication to the situation, ensuring you ’ re perceived as confident and in control

WHY CONFIDENCE IS ESSENTIAL FOR PROPTECH

PropTech continues to revolutionize the real estate industry with cutting-edge innovations But its success still hinges on the human factor Whether you ’ re closing deals, persuading stakeholders, or collaborating with a team, confidence is the key to making an impact

The strategies outlined above defining boundaries, shutting down antimentors, and mastering nonverbal cues aren’t just abstract ideas They ’ re practical tools you can start using today to improve how you ’ re perceived and, in turn, how you feel about yourself

Building confidence is about more than just feeling good it directly impacts your performance at work Clear boundaries ensure you stay focused on priorities without unnecessary conflict or burnout

Tackling antimentors helps you banish selfdoubt, which fosters creativity and augments collaboration And mastering nonverbal cues enhances your ability to control power dynamics, whether youre negotiating with investors, earning a client’s trust, or inspiring your team

Confidence isn’t something you ’ re born with; it’s a skill you can build And in an industry as dynamic as PropTech, where innovation is only as good as your ability to sell it, building this skill might just be the most valuable investment you make in yourself and your career

PROPTECHCONNECT EUROPE'SLARGEST REALESTATETECHEVENT

An In-Depth Interview with PropTech Connect CEO, Matthew Maltzoff

Known as Europe’s largest and most influential real estate technology event, PropTech Connect is carving out a global platform dedicated to innovation, collaboration, and growth.

Recently, Property Technology Magazine had the privilege of sitting down with PropTech Connect CEO, Matthew Maltzoff, to discuss how he and his team are shaping the industry From bridging the gap between legacy real estate businesses and startup tech solutions, to expanding the event’s footprint across continents, Maltzoff offers valuable insights into how the real estate industry can thrive in a more data-driven and sustainable world.

InteviewbyBiancaFord PropertyTechnologyMagazine Founder&CEO

MatthewMaltzoff

A FIRST PARTNERSHIP THAT OPENED DOORS FROM STARTUP ROOTS TO A GLOBAL PROPTECH VISION

PROPTECH CONNECT WAS OUR MAGAZINE’S FIRST INDUSTRY PARTNERSHIP. HOW IMPORTANT IS IT FOR YOU TO SUPPORT BOTH ESTABLISHED REAL ESTATE GIANTS AND EMERGING PROPTECH COMPANIES?

It’s a fundamental part of what we do On one side, you have the large, traditional real estate companies REITs like Landsec and others that have historically had set ways of managing their portfolios They’re just beginning to realize that technology is key to staying profitable, especially as margins get tighter and sustainability standards rise

At the same time, there are smaller startup companies that have brilliant ideas but don’t always know how to present or position themselves to big real estate players You have these genius founders who may not be the loudest voices in the room, and they struggle to stand out in big events or to communicate their solutions in “real estate language ”

So, PropTech Connect aims to speak to both sides effectively For the real estate crowd, we help them see the commercial benefits of tech adoption how solutions can increase efficiencies, boost sustainability, or maximize the value of their portfolios

For new technology providers, we handle the legwork booth setup, messaging, marketing so they can focus on meeting the people who matter Our job is to remove complexity and allow these two worlds to connect seamlessly

PTM MM YOUR BACKGROUND ISN’T THAT OF A TYPICAL REAL ESTATE EXECUTIVE. TELL US A BIT ABOUT YOUR PERSONAL JOURNEY AND HOW YOU ENDED UP IN PROPTECH.

Interestingly, I started out wanting to learn the ins-and-outs of scaling companies and ended up working in a fund that invested in FinTech startups Eventually, they sold many of those companies and shifted me to a portfolio of media and events businesses I had zero experience in events, and neither did most of the team I found myself working with But everyone there was hard-working and problem-focused

We simply asked: “How do we get 200 speakers in three months for an insurance conference? How do we make sure we understand the topics so we don’t bore the audience with irrelevant sessions?” We systematically tackled these issues, replicating our learning across seven different events businesses After a while, I realized there was a huge gap in the real estate market Tech innovators were rarely in the same room as real estate’s decision-makers

That’s how PropTech Connect started We believed real estate needed a dedicated platform to address the need for modernization, especially around data, sustainability, and operational efficiency We launched the first conference in 2022, managed to get 3,000 attendees by September, and have just hosted our second edition The response and growth have been remarkable

UNITING THOUSANDS AND SHOWCASING SOLUTIONS

PROPTECH CONNECT HAS GROWN RAPIDLY, ATTRACTING THOUSANDS OF ATTENDEES, HUNDREDS OF SPEAKERS, AND A VIBRANT EXHIBITOR HALL. HOW DO PARTNERSHIPS WITH COMPANIES LIKE SMART SPACES CONTRIBUTE TO ITS SUCCESS?

Smart Spaces stands out because they perfectly illustrate the power of integrated, value-driven solutions in real estate They’re essentially a tech integrator, bringing multiple solutions into a building to enhance the tenant or visitor experience

What’s interesting about their presence at our event is how they used their large booth as a live demonstration of value-add possibilities within any commercial or residential asset It’s one thing to talk abstractly about building management systems or Internet of Things (IoT) sensors; it’s another to walk into a booth and see everything working in unison

As technology becomes more specialized, partnerships between integrators like Smart Spaces and niche solution providers help real estate owners implement complex systems without having to go “vendor by vendor ” These types of collaborations are critical for the industry’s growth, and we like to foster them at PropTech Connect

Ifyoucan'tmeasure orimproveyour building'sefficiency, it'sarisktofuture profitsandcompliance. -MatthewMaltzoff

TRENDS SHAPING UK PROPTECH AND BEYOND

WE’RE WORKING ON OUR ANNUAL TRENDS REPORT FOCUSED ON THE UK MARKET, AND WE’D LOVE YOUR PERSPECTIVE ON WHAT KEY TRENDS STOOD OUT THIS YEAR AT PROPTECH CONNECT.

Three trends truly dominate:

Sustainability:

This has been the biggest driver Every tech decision in real estate now has a sustainability angle reducing energy costs, lowering carbon footprints, or meeting evolving regulations If you can’t measure or improve your building’s efficiency, it’s a risk to future profits and compliance

Data:

People say “data is the new gold,” and it’s particularly true in real estate With high interest rates and changing market conditions, portfolio managers need better analytics to decide where to invest, how to maximize rent, and which properties may become liabilities Good data helps in being nimble adapting quickly when retail assets stagnate or data centers skyrocket in value Even technology like access control systems can provide performance insights you wouldn’t otherwise have

AI and Machine Learning:

The real estate industry has been slower to adopt AI compared to, say, finance But large language models, like ChatGPT, brought AI into everyday conversations this year Forward-thinking real estate firms already use AI to optimize asset development or manage large portfolio data sets However, while AI is exciting, it’s often an extension of the data conversation If you don’t have a strong data foundation, you can’t harness AI effectively

BEHIND THE SCENES: THE ‘SUCCESS TEAM’ AND NURTURING NEW TALENT

PTM I WAS IMPRESSED BY THE SUCCESS TEAM—130 STUDENTS AND YOUNG PROFESSIONALS WHO HELPED RUN THE EVENT, NETWORKED WITH EXECUTIVES, AND LANDED ROLES. HOW DID THAT INITIATIVE COME ABOUT?

MM

The Success Team started somewhat out of necessity As a lean, growth-focused company, we needed on-site support that would be excited about the event, rather than treating it as just another gig Traditional event staffing can be expensive and, often, you get people who simply check boxes rather than go the extra mile

College students and recent graduates, on the other hand, come brimming with energy and curiosity Many are hungry to break into the PropTech space, so we worked with universities to bring them on The result was a total win-win:

They provided enthusiastic help welcoming attendees, managing registration, even assisting with speaker logistics

They got the chance to meet CEOs, founders, and investors, and some were even hired on the spot or soon after

We, as event organizers, had a team that truly cared about creating an excellent experience for everyone

The idea underscores a broader principle: you don’t always need an expensive, “traditional” solution Sometimes, you can find a creative, mutually beneficial approach that brings fresh talent into the industry and enriches the event’s culture

A PLATFORM FOR TRANSFORMATION

PropTech Connect has quickly earned its reputation as a pioneering force in real estate technology uniting established REITs, asset managers, tech startups, and eager young professionals under one roof By focusing on tangible value and fostering genuine connections, Maltzoff and his team are well on their way to reshaping not just the European property market, but the global real estate landscape

What the Future Holds

Bridge-Building Between Two Worlds: Traditional real estate firms and innovative tech startups often speak past each other PropTech Connect’s mission is to translate tech benefits into the real estate language and, conversely, help innovators communicate their value to industry veterans

Sustainability as a Core Driver: Environmental impact and compliance regulations are no longer side concerns they’re shaping nearly every strategic decision in real estate

Data is King: From portfolio analysis to operational efficiencies, high-quality data and analytics are becoming critical for any real estate entity aiming to remain competitive

AI is Trending But Foundations Matter: Artificial intelligence offers enormous potential for transforming real estate operations, but without robust, accurate data, AI tools may not deliver the promised benefits

Success Team Initiative: By recruiting motivated college students and new graduates, PropTech Connect created a cost-effective, enthusiastic on-site support staff while opening employment doors for emerging talent

Global Ambitions: Beyond Europe, PropTech Connect is looking at strategic expansions to Hong Kong, Dubai, and North America, aiming to host large-scale events across four continents

As digital transformation becomes integral to the property sector, platforms like PropTech Connect serve as catalysts for collaboration and long-term growth Whether you ’ re a seasoned real estate executive looking to streamline operations or a startup founder hoping to scale your solution, the dialogue facilitated by Maltzoff and his team has become a central hub for what’s next in the industry

PropTech Connect is not just another conference it’s a convergence point Through bold expansions, innovative partnerships, and a commitment to nurturing the next generation, it has positioned itself at the heart of the future of real estate technology If the story of its rapid ascent is any indication, the best is yet to come

Ourgoalistohave apresenceonfour continents,potentially reachingbetween 20,000to40,000 executives,investors, andentrepreneurs worldwidewithinthe nextfiveyears.

-MatthewMaltzoff

6,000+ ATTENDEES 400+ SPEAKERS

25,000+ MEETINGS

2,500+ COMPANIES

EMERGINGTRENDSIN WIRELESSNETWORKING: TODDTHORPE’STAKEON WI-FI6E,AI,ANDBEYOND

InterviewwithToddThorpe DirectorofBusinessDevelopment

With25yearsofexperiencein thetelecommunications industry,Toddhasaproven trackrecordoftransforming multifamilycommunitieswith superiorWi-Fiservicesthat enhanceresidentsatisfaction andincreasepropertyvalue He’satrustedadvisortothe multifamilyandstudent housingindustries,helping owners,developers,and managersassesstheir opportunities,increaseNOI, andmaximizeancillary revenue

Toddisoftenaskedtoshare hisinsightsandexpertiseon conferencepanelsand industryleadingpodcasts Currently,Toddservesas DirectorofBusiness DevelopmentforCambium Networks,aleadingglobal providerofWi-Fisolutionsfor multifamily,studenthousing, seniorlivingandaffordable communities

CanyouprovideanoverviewofCambium Networksanditscoreproductsandservicesfor multifamily?

Ourcorefocusisonprovidinganexceptional Wi-Fiexperienceacrosstheentireproperty,from theresident'sapartmenttocommonareas,using aunifiednetworkstack ThisincludesenterprisegradeWi-Fiaccesspoints,fiber-to-the-room options,switches,andWANaccess allmanaged throughasingle,easy-to-useplatformcalled cnMaestro

WithCambium’sONENetworkapproach,property ownersbenefitfromsimplifiedoperations,lower capitalandoperationalcosts,andasecure, reliablenetworkthatkeepsresidentssatisfied Thisalsoopensthedoorforpersonalizedservices likeindividualSSIDsfortenants,enhancingthe valueoftheproperty.

HowdoesCambiumNetworksdifferentiateitself inthewirelesscommunicationsandnetworking industry?

ThebestkindofWi-Fiisthekindthatyoudon't thinkabout I’mpassionateabouttechnology anditspotentialtoimprovethequalityoflifefor multifamilyresidents Cambiumsharesthatsame passion That'swhatIloveaboutthecompany Ispentover25yearsontheprovidersideadvising ownersanddevelopersonthebestwaytodeploy technology AndthethingsIheardoverandover washowmuchdoesitcostandhowwillmy residentsbenefit?IbelieveCambiumanswers thosequestions Wehavecompetitivelypriced technologysolutionsforallpropertytypesalong withacomprehensivesolution Youdon'tneedto pieceyourdesigntogetherusingmultiplevendors

Whataretheprimarymarketsand industriesthatCambium Networksserves,andhowdoyou tailoryoursolutionstomeettheir specificneeds?

Oursolutionsareapplicableinall thekeyMDUmarkets;traditional, studenthousing,seniorlivingand affordablecommunities I'malso seeingafocusonthebuild-to-rent sector.Youalsocanbreakthese intoexistingpropertieswhere ownersaredoingalotofamenity enhancementsaddingtechnolgy likemanagedWi-Fiaswellasnew construction.

Howdoyouapproach partnershipsandcollaborations withothercompaniesor industries?

Wetakeastrategicand collaborativeapproachto partnershipsandcollaborations, focusingoncreatingvaluefor mutualgrowth.It'sapartner-first philosophywithanemphasison customerservice Weworkclosely withourdistributors,system integrators,managedservice providers,andvalue-added resellers Butwealsopartnerwith propertyownersanddevelopers whoseethebenefitofhavingour solutionsdeployedintheir properties Thegoalistoempower thesepartnerswiththetools, training,andresourcesneededto delivercutting-edgesolutions.

Whatemergingtrendsdoyousee shapingthefutureofwireless communicationsandnetworking, andhowisCambiumNetworks preparingforthem?

Withgrowingdemandforhighbandwidthapplicationslike streaming,gaming,AR/VR,andIoT, Wi-Fi6EandWi-Fi7aredrivingthe nextwaveofwirelessinnovationby leveragingthe6GHzspectrumfor fasterspeedsandreduced interference CambiumoffersWi-Fi 6Eand7capableaccesspoints, ensuringfuture-proofdeployments thatsupporthigh-density environmentswithadvanced throughputandlowlatency AIand machinelearningaretransforming networkmanagement That'swhy CambiumincorporatesAI-based insightsintoouradvanced managementplatformcnMaestroX whichallowsyoutoproactively monitorandoptimizenetwork performancewhilereducing manualtasks.

Whatemergingtrendsdoyousee shapingthefutureofwireless communicationsandnetworking, andhowisCambiumNetworks preparingforthem?

Withgrowingdemandforhighbandwidthapplicationslike streaming,gaming,AR/VR,andIoT, Wi-Fi6EandWi-Fi7aredrivingthe nextwaveofwirelessinnovationby leveragingthe6GHzspectrumfor fasterspeedsandreduced interference CambiumoffersWi-Fi 6Eand7capableaccesspoints, ensuringfuture-proofdeployments thatsupporthigh-density environmentswithadvanced throughputandlowlatency AIand machinelearningaretransforming networkmanagement That'swhy CambiumincorporatesAI-based insightsintoouradvanced managementplatformcnMaestro Xwhichallowsyoutoproactively monitorandoptimizenetwork performancewhilereducing manualtasks.

10

Spacewise Smart Solutions for Property Marketing and Leasing

Podcast-BasedArticleby

PropertyTechnologyMagazine StaffWriter|MiaMoss

Commercial real estate is undergoing significant change, driven by advancements in technology and evolving market demands. Chalid El Ashker, CEO of Spacewise, detailed how his company is addressing challenges in property marketing and leasing, particularly in the retail sector. Spacewise, a B2B SaaS platform, is focused on unlocking revenue potential and streamlining operations for property managers.

Breaking Traditional Barriers in Property Leasing

Chalid highlighted a critical area often overlooked in commercial real estate: specialty leasing and short-term flexible spaces. Historically undervalued, these segments offer immense potential “It’s mind-blowing,” Chalid remarked “We’ve seen case studies where specialty leasing revenue increased tenfold within a year simply by activating a previously untapped revenue stream ”

Spacewise’s platform centralizes property marketing data, enabling property managers to implement branded, white-label solutions that allow prospective tenants to selfdiscover available spaces This innovation drives inbound leads and streamlines the leasing process from contract generation to billing and payment collection reducing manual effort and increasing efficiency

Borrowing Success from Hospitality

Chalid shared how Spacewise draws inspiration from the hospitality industry’s transformation “It’s similar to what hotels did 25 years ago, ” he explained “Hilton developed its own platform while leveraging third-party channels

Commercial real estate players should adopt the same strategy using their own platforms to generate high-quality inbound leads rather than relying on low-quality third-party sources ”

This approach empowers landlords to take control of their leasing strategies

Spacewise clients have seen remarkable outcomes, with many reporting rental revenue increases of over 20% in 2023

Even long-term users continue to experience consistent growth year-over-year

Tapping Into a $100 Billion Opportunity

A key trend Chalid highlighted is the rapid growth of the retail media network sector, projected to grow from $45 billion to $100 billion in the next three years This represents a major opportunity for property managers

“There’s a significant pivot away from traditional media like TV toward physical spaces, ” Chalid noted As customer acquisition costs rise for digital platforms, leading brands such as Tesla and Christian Dior are turning to flexible leasing options to engage directly with consumers

Spacewise’s platform enables landlords to manage short-term promotional spaces and in-store media effectively, aligning with the needs of these brands and creating new revenue streams

Pioneering the Future of Leasing

Spacewise is poised to redefine commercial leasing, with plans to process over 10,000 deals in 2024 Their platform caters to a diverse clientele, ranging from global brands to Small Business’s, by integrating technology into real estate operations

This not only facilitates transactions but also fosters a fundamental shift in how properties are marketed and managed

As the retail media sector expands, property managers have unprecedented opportunities to maximize profitability By leveraging Spacewise’s platform, they can unlock untapped revenue streams and remain competitive in an increasingly tech-driven landscape

Shaping the Future of Commercial Real Estate

Spacewise’s approach is driving significant growth and transformation in commercial real estate By focusing on overlooked opportunities such as specialty leasing and short-term spaces, and tapping into the booming retail media network market, the company is empowering property managers to adapt and thrive in a rapidly changing environment As technology continues to reshape the industry, platforms like Spacewise will play a critical role in helping landlords unlock new revenue streams and maintain a competitive edge

Listen to our Exclusive Spotify Podcast Interview and discover how Spacewise is transforming the leasing process, boosting revenue, and helping property managers capitalize on the growing retail media market

Saudi Arabia's Diriyah A PropTech & Retail Innovation

ArticlebyChelseaDavis PropertyTechnologyMagazine

GlobalHeadofCommunications

Meet The Saudi Developer Transforming Cultural Heritage Into A $63.2 Billion Tech-Powered Destination

In the heart of Saudi Arabia's capital, Diriyah Company is orchestrating what might be the most ambitious fusion of historical preservation and technological innovation in modern urban development. The government-backed developer is transforming the birth place of Saudi Arabia into a $63 2 billion cultural district that's expected to draw 50 million visitors annually by 2030 roughly equivalent to the yearly tourist traffic of New York City.

As the driving force behind the Diriyah project, this visionary developer is creating a global destination that redefines urban living and blends tradition with modernity

At the centerpiece of this transformation is Diriyah Square, where the company is deploying advanced PropTech solutions within architecture inspired by traditional Najdi design This isn't merely preservation it's a bold reimagining of how historical districts can evolve in the digital age

The development represents a key piece of Saudi Arabia's Vision 2030 economic diversification strategy, with Diriyah Company leading the charge in creating a new model for culturally-conscious urban development

Redefining Urban Spaces

Diriyah Company is not merely building a city; it is crafting a vision where technology enhances every aspect of urban life As the global PropTech market expands, Saudi Arabia is positioning itself as a leader by investing in advanced digital infrastructure and and impactful changes that pave the way for a brighter future

According to Diriyah’s leadership, the project represents a generational leap in urban design, prioritizing seamless visitor experiences and leveraging digital tools to connect with a youthful, tech-savvy demographic With over 80% smartphone penetration in the Kingdom, this young and connected population is driving demand for innovation in retail and urban living

This is where the conceptual strategy of the implementation of experiential retail becomes involved “It’s not just about selling products; it’s about creating a lifestyle that resonates with our visitors,”

Alfie Gibbs, Chief Development Officer

Retail Innovation and Experiential Design

Brands are encouraged to create immersive spaces that tell compelling stories and offer personalized, emotionally engaging experiences for visitors.

Gibbs passionately highlights that experiential design for retail in Diriyah is more than just commerce but it is also about aligning with the global approach of retail trends emphasizing unique experiences over mere transactions

Whether through architectural storytelling, interactive installations, or tailored customer journeys, retailers are finding new ways to engage consumers who visit

Bujairi Terrace, a dining and retail area that opened in 2022, serves as a testament to Diriyah’s retail vision Attracting millions of visitors annually, this space offers a blend of international and local cuisines set against the backdrop of Najdi architecture

A

Global Model for Economic Diversification

Diriyah is a critical component of Saudi Arabia’s Vision 2030, aiming to diversify the nation’s economy beyond oil and encompass extravagant hotels, residential areas, and commercial spaces, designed to stimulate local and international investment

Diriyah Square is the centerpiece of the development that is designed as a gathering place combining shopping, dining, and native tradition exploration Unlike traditional malls, this is a vibrant hub where global brands collaborate with Saudi artisans to catalyze distinctive, culturally resonant retail experiences

According to the Diriyah Gate Development Authority, the project will feature over 400 luxury and lifestyle retail brands, flagship stores, and bespoke experiences tailored to the local heritage

Additionally, the development includes plans for over 100 restaurants and cafés and 40 hotels ranging from boutique accommodations to global high end brands -566k+ SQM of Retail- and 9 Museums This ensures a diverse, world-class experience for visitors

By 2030, Diriyah will be a hub for retail and tourism, symbolizing Saudi Arabia’s commitment to molding cities that honor the past while shaping the future

Moreover, Diriyah’s inclusive approach underscores its progressive ethos Women hold 22% of managerial positions within the project, exemplifying Saudi Arabia’s broader commitment to empowering women in leadership roles This focus on inclusivity not only drives innovation but also fosters a sense of community pride among the people of the city.

Investment Opportunities: A Future-Driven Vision

The company is actively seeking strategic partnerships and investment opportunities to further its ambitious vision The project offers a plethora of investment avenues, ranging from hospitality and residential developments to progressive retail and technological infrastructure

Why

Diriyah

Matters to Investors?

To attract global investors, there is emphasis on a unique opportunity to engage in transparency, long-term returns, and alignment with Vision 2030’s goal of economic diversification Arab News reports that investors are drawn to the project's unparalleled fusion of Saudi culture and modernity, as well as its commitment to sustainability and innovation through revolutionary automation

Reshaping Global Retail and Urban Development:

Diriyah reflects a global shift towards developments that prioritize cultural authenticity and enhanced visitor experiences while effectively using local resources in a way that balances the needs of the present and the future It serves as a model for how cities can preserve traditional mores while meeting contemporary needs of consumers

Changing Perceptions of Saudi Arabia

Saudi Arabia is undergoing a remarkable transformation, redefining its international image through visionary projects Historically perceived as a nation reliant on its involvement in the petroleum industry, the Kingdom of Saudi Arabia is now showcasing its potential as a hub for innovation, cultural preservation, and technological advancement

Diriyah embodies this shift, acting as a beacon of change and positioning Saudi Arabia as a leader in the global PropTech and urban development landscape

Sustainability Meets Heritage

A cornerstone of Diriyah’s development is its commitment to sustainability The project integrates eco-friendly practices, such as renewable energy and green building techniques, into its design

Situated within a UNESCO World Heritage Site, Diriyah’s historical significance is preserved while embracing environmentally conscious urban planning

Diriyah's developers have implemented a comprehensive strategy, aiming for 30% energy savings and up to 50% water savings across various areas This approach has earned the project over 10 sustainability certifications, including the prestigious Platinum Level LEED for Cities Certification by the U S Green Building Council, making it the first in the Middle East to achieve this distinction

Additionally, the project comprises more than eight public parks and over 20 kilometers of tracks for horses, bicycles, and walking It also includes the planting of over 6 5 million indigenous trees, plants, and shrubs, enhancing biodiversity and providing eco-friendly spaces for residents and visitors

These initiatives not only adhere to global environmental standards but also set a precedent for future developments, demonstrating a commitment to environmental preservation and sustainability

This approach positions them as a model for future urban development in the region, demonstrating how large-scale projects can prioritize a responsibility to manifest a green atmosphere while delivering world-class amenities and experiences

An Invitation to Witness the Future

Diriyah Company is more than the driving force behind one of Saudi Arabia’s most ambitious developments; it is a visionary leader reshaping the nation’s urban landscape and economic future By seamlessly integrating cultural heritage with progressive, state-of-the-art PropTech and sustainable practices, it sets a benchmark for how tradition and modernity can coexist

The company’s innovative approach not only impacts the present but also lays the groundwork for generations to come, creating opportunities that extend beyond the project's physical boundaries. Through strategic partnerships, technological advancements, and a dedication to inclusivity, Diriyah Company is creating a legacy that will inspire cities worldwide

As a catalyst for Saudi Arabia’s Vision 2030, Diriyah Company is a beacon of progress and potential, inviting global investors, collaborators, and thought leaders to join in shaping a transformative future This is more than a project it is a movement that redefines what is possible in urban development

For more information, visit Diriyah Company

Why are you still paying for software that won’t talk to each other?

Don’t let fragmented systems hold your business back, build you data autonomy with our AI-native data platform for real estate.

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FEATURED REPORT THE FUTURE OF AI IN PROPTECH: Where Demand is Creating Investment Opportunity

Prepared by

THEDEMAND FORAIINREAL ESTATEIS RISING

AI may be overhyped at the moment, but we can confidently say that the direction is clear: Demand for AI-driven solutions in real estate is rising

According to JLL’s Future of Work Jll ResearchSurvey 2024, 90 1% of companies plan to run their corporate real estate function with AI and technology supporting human experts Though understanding of the technology remains low, adoption is gaining momentum, with 61% of companies already piloting different CRE AI use cases

This research article examines the current PropTech AI provider landscape in relation to the demand for AI in real estate, identifying opportunities and competitive advantages for PropTech companies

For decades, the construction industry has operated under a fairly traditional model Large, unwieldy supply chains, extended build times, and unpredictable project costs have all been par for the course In recent years, however, a wave of innovation has swept through the housing sector, driven by digital technology, sustainable materials, and data-driven design One of the pioneering forces in this field is Facit Technologies a company that has made digital fabrication, precision, and environmental responsibility its calling cards

Facit Technologies is often described as a “tech company that builds houses,” underscoring its unique approach Each Facit home is meticulously crafted to align with both the client’s aesthetic preferences and the practical constraints of the build site, all while minimizing environmental impact

The Hybrid Microfactory: A GameChanger in Sustainable Housing

At the heart of Facit Technologes’ approach is the hybrid microfactory Housed within shipping containers, these portabe units bring the precision and efficiency of a traditiona factory directly to the construction site Think of it as a mobile powerhouse compact efficient and transformative

With the microfactory on-site components for timber-frame homes are fabricated with millimeter accuracy and assembled seamlessly The result? Homes that meet exacting sustainability standards whie eliminating the logistical hurdles of transporting pre-bult parts from distant factories

Why It Matters: Precision Meets Flexibility

Affordability

At just 1% of the cost of a traditional fixed factory, microfactories provide a highly scalable solution

Efficiency

On-site production accelerates timelines and reduces material waste

Sustainability

By minimizing transport needs and utilzing eco-friendly materials these homes boast a signficantly reduced carbon footprint

Initially focused on bespoke, high-end eco-homes, Facit Technologies is now scaing up

With upgraded machinery and expanded microfactory capablities the company is tackling larger projects such as terraces, townhouses, and low-rise apartment blocks Developers can now leverage this technology to address housing shortages on a much broader scale

A Collaborative Vision

Facit Technologies isnt just innovating in isolation it’s fostering partnerships to maximize impact By working with property deveopers and construction firms, the company is piloting its system in larger projects These collaborations aim to redefine whats possible n urban and suburban housing development

Global Ambitions

Facit Technologies has set its sghts on international markets, including the US and Europe With a Series A funding round on the horizon the company is poised to bring its hybrid microfactory model to a gobal audience transforming sustainable construction worldwide

Experience the Facit Revolution

For developers and investors looking to be part of this transformative journey Facit Technologies is ready to collaborate To learn more, visit their website or reach out to their team today

Learn more about Facit Technoogies at wwwfacit-technologescom

AI:THEPOWER OFPREDICTIVE ANALYTICSIN REALESTATE

In heavy consideration of modern real estate, undercurrents of powerful motion are underway. Predictive analytics, sustained by AI and machine learning, is transforming how we understand, value, and manage properties. According to PwC's "Emerging Trends in Real Estate® 2025" report, the adoption of technology and data analytics has become the cornerstone of strategic decisionmaking, reshaping traditional approaches across the industry.

ArticlebyVictorLilue PropertyTechnologyMagazine Contributor

AI Meets Real Estate

Artificial intelligence is revolutionizing the real estate sector, with predictive analytics at the forefront of this transformation. By analyzing historical data and real-time inputs, predictive analytics allows stakeholders to make informed decisions about market trends, property values, and tenant behavior

One significant advantage is its ability to mitigate risks by identifying early warning signs of market volatility or tenant churn By leveraging data, property managers and investors can proactively adjust strategies to secure financial stability As Mihir Shah, CoCEO of JLL Technologies, puts it, "Predictive analytics is not just changing how we analyze real estate it is fundamentally transforming how we make decisions."

The Future of Predictive Analytics in PropTech

Predictive analytics decodes patterns in vast datasets to generate actionable insights, altering the layout of real estate

For example, Deloitte's "2025 Commercial Real Estate Outlook" gives perspective on how early warning detection systems powered by advanced analytics help firms anticipate market shifts months before traditional methods detect them This advantage is particularly evident in emerging markets, where predictive analytics can uncover hidden opportunities by analyzing infrastructure projects and population growth trends

The role of predictive analytics extends beyond profitability It enhances efficiency by reducing operational redundancies, allowing professionals to focus on strategic goals. As Spencer Levy, Chairman of Americas Research at CBRE, explains, "The integration of technology and data analytics is no longer optional it's a competitive necessity " Predictiveanalyticsisn't justchanginghowwe analyzerealestate–it's fundamentallytransforming howwemakedecisions

-MIHIRSHAH,CO-CEOOFJLLTECHNOLOGIES

Key Applications of Predictive Analytics in PropTech

Market Forecasting

Predictive analytics uses data like economic trends, population changes, and consumer preferences to predict market trends This helps companies make better decisions about where to focus their efforts and resources For example, analyzing past property prices and economic data can help predict future market changes

Tenant Retention Strategies

By studying tenant behavior, predictive analytics can spot warning signs that someone might not renew their lease, like late rent payments or frequent maintenance requests This allows property managers to take action, like offering incentives, to keep tenants happy and encourage them to stay

Investment Opportunity Identification

Utilizing location data, market trends, and property characteristics, predictive analytics assists in identifying undervalued properties or emerging markets. AI-powered tools analyze vast datasets to forecast property values and optimize pricing strategies, aiding investors in making informed decisions

Predictive Analytics and ROI Growth

Predictive analytics uses algorithms and machine learning techniques to identify patterns and correlations that may not be immediately visible to human analysts

For instance, AI models can incorporate neighborhood growth trends, employment rates, population shifts, and even consumer sentiment indicators to forecast property appreciation and rental yields These analyses go far beyond traditional valuation methods, which often rely on manual comparisons of similar homes or broad estimations of market conditions

Tenant Retention Strategies

EconomicIndicators

Investment Opportunity Identification Market Forecasting LocationData

DemographicShifts

ConsumerSentiment

BehaviorPatterns

PaymentHistory

MaintenanceRequests

MarketTrends

PropertyCharacteristic

One of the most valuable contributions of AI in real estate lies in risk assessment. By evaluating variables like local construction projects, crime rates, and mortgage application patterns, predictive analytics can provide a clear view of potential risks or returns in a given area The result is a more precise investment strategy, where agents, investors, and even homebuyers can compare the profitability of different markets before committing resources

Additionally, AI-driven solutions are reshaping how real estate agencies interact with clients Chatbots and virtual assistants assist in 24/7 customer service, while personalized marketing algorithms target prospective buyers or renters based on specific preferences and browsing history This not only streamlines the sales funnel but also enhances the customer experience by catering to individual needs

Turning Data into Gold

The true power of predictive analytics lies in its ability to detect patterns often missed by human observers. McKinsey & Company's Real Estate Analytics study reveals that companies adopting advanced analytics see 5-7% higher returns on investments Additionally, predictive analytics is leveling the playing field for smaller firms, enabling them to access insights once exclusive to industry giants

Brad Greiwe, Co-founder and Managing Partner at Fifth Wall, emphasizes that by 2025, predictive analytics will be as fundamental to real estate as location has always been to property value This assertion is supported by success stories like JLL Technologies, which reported a 34% reduction in tenant turnover and a significant boost in satisfaction through AI-driven property management systems.

Overcoming Challenges

While predictive analytics holds immense potential, there are challenges that continue to need to be addressed These include data quality issues, privacy concerns, and the need for standardized data formats Deloitte’s 2025 "Commercial Real Estate Outlook" shed insight to these growing pains as opportunities for innovation. Collaborative efforts, such as those by the Real Estate Standards Organization (RESO), aim to establish unified data standards

A Sustainable and Data- Driven Future

Predictive analytics is also driving sustainability efforts Properties using advanced analytics for energy management have reported:

28% reduction in energy consumption

35% decrease in maintenance costs

45% improvement in sustainability metrics

23% increase in tenant satisfaction related to environmental initiatives

As the industry evolves, the fusion of AI-driven insights with human expertise is proving transformative According to CBRE’s "2023 Global Technology Report", over 76% of real estate firms plan to significantly increase investments in predictive analytics over the next three years

The New Reality

The future of real estate is not just about better predictions it is about a fundamental transformation. With every decision informed by data and every property connected, the industry is entering a new era of innovation and efficiency Mihir Shah notes that the future of real estate lies in the perfect blend of human insight and AI-driven analytics The question is: How will you participate in this new reality?

Can PropTech Improve Tenant Retention?

ArticlebyVictorLilue PropertyTechnologyMagazine Contributor

Tenant retention is a vital component of success in the real estate industry, directly impacting profitability and property value. However, the challenge of maintaining long-term tenant relationships has become increasingly complex as tenant expectations evolve. PropTech, is a game-changing force reshaping how property managers enhance tenant satisfaction and retention.

The High Stakes of Tenant Retention

Tenant turnover is costly Research by Deloitte shows that acquiring a new tenant costs five times more than retaining an existing one High tenant churn also leads to increased vacancy periods, affecting a property’s bottom line A report by JLL highlights that even a modest 5% improvement in tenant retention can elevate property value by as much as 10%

In this landscape, tenant retention is not merely about minimizing turnover but also about maximizing the value proposition for tenants This is where PropTech steps in with innovative solutions

PropTech Innovations Driving Tenant Retention

PropTech is transforming tenant experiences by addressing core needs like convenience, personalization, and community engagement Below are four key technologies reshaping the tenant retention game:

1. Smart Building Technology

Smart building systems provide tenants with the ability to control lighting, heating, and access through mobile apps These features enhance comfort and efficiency, offering a personalized living or working environment A Deloitte survey revealed that 70% of tenants are more likely to renew their lease if their building incorporates smart technology

2. Tenant Engagement Platform

Tenant engagement platforms enable seamless communication between property managers and tenants They facilitate community- building activities, promote transparency, and ensure that tenant concerns are addressed promptly A study by HqO found that properties using these platforms saw a 15% increase in tenant satisfaction and a 12% rise in lease renewals

3. Predictive Maintenance

By leveraging AI and IoT capabilities, predictive maintenance tools can identify potential issues before they become major problems This proactive approach reduces disruptions and enhances the tenant experience McKinsey reports that predictive maintenance can decrease maintenance costs by 20% while improving tenant retention by 10%

4. Data Analytics for Personalization

Data-driven insights allow property managers to tailor services to individual tenant preferences Personalized lease terms, curated amenities, and targeted communication are just a few ways data analytics foster stronger tenant relationships Bain & Company found that tenants receiving personalized services are 60% more likely to renew their leases

WHILE THE BENEFITS OF PROPTECH ARE UNDENIABLE, THE JOURNEY TO ADOPTION IS NOT WITHOUT HURDLES:

ImplementationCosts: The initial investment in PropTech solutions can be prohibitive for smaller property managers

TechnicalBarriers: A lack of expertise or familiarity with emerging technologies may delay adoption

DataPrivacyConcerns: Collecting and utilizing tenant data requires strict adherence to privacy regulations and transparent communication with tenants

Addressing these challenges requires collaboration between PropTech providers and property managers to develop scalable, costeffective, and secure solutions

Collaboratingwith PropTechproviders iskeytoovercoming adoptionchallenges.

INDUSTRY EFFORTS TO ENHANCE TENANT RETENTION THROUGH PROPTECH

The real estate industry is actively working to address the barriers to PropTech adoption Several initiatives and strategies are being implemented to ease the transition and encourage broader use of PropTech for tenant retention:

1. Partnerships and Collaborations

Property management firms are partnering with PropTech startups to create customized, scalable solutions These partnerships help align technological capabilities with industryspecific needs, ensuring seamless integration

2. Training and Education

Industry leaders are investing in training programs to upskill property management teams Workshops, certifications, and knowledge-sharing forums are empowering professionals to adopt and manage PropTech effectively

3 Government and Regulatory Support

Advocacy groups within the industry are working with policymakers to create clear and supportive regulatory frameworks These frameworks aim to address data privacy concerns while fostering innovation

4 Incentivized Adoption Models

Advocacy groups within the industry are working with policymakers to create clear and supportive regulatory frameworks These frameworks aim to address data privacy concerns while fostering innovation

TRANSFORMING TENANT RETENTION STRATEGIES

PropTech is revolutionizing how property managers approach tenant retention by addressing core tenant needs and fostering long-term relationships From predictive maintenance that prevents disruptions to data analytics offering personalized services, PropTech empowers property managers to create exceptional tenant experiences

Tenant retention is no longer just about minimizing costs or reducing churn; it’s about enhancing value at every touchpoint As demonstrated by real-world success stories, PropTech provides actionable strategies to increase satisfaction, reduce turnover, and ultimately drive profitability

By investing in PropTech solutions, property managers can move beyond traditional retention tactics and embrace a future where technology enables sustained tenant loyalty The ability to adapt and transform tenant retention strategies is what will distinguish market leaders from the rest in an everevolving real estate landscape

PredictiveMaintenance

Preventdisruptionsbeforetheyoccur

PersonalizedServices

Data-drivencustomizationoftenantexperience

EnhancedValue

Creatingexperiencesateverytouchpoint

SHAPING THE FUTURE OF RETAIL REAL

ESTATE

Buildingtechnologytohelpmerchants andpropertyownerssucceed

Real Estate Reinvented HowDigitalInnovation

isTransforming theIndustry

Contributor KarimGreen

For decades, the real estate industry was defined by its physicality Face-to-face negotiations, on-site tours, and stacks of paperwork were the norms. But today, a digital transformation is sweeping through the sector, fueled by the rise of PropTech. What once relied on bricks has now embraced clicks, as technology reshapes how properties are bought, sold, and managed. This shift from the physical to the digital is not just about convenience it’s about creating a smarter, faster, and more inclusive industry.

THEDIGITALTRANSFORMATION OFREALESTATE

Real estate’s digital transformation is not just a matter of convenience it’s a response to shifting consumer expectations and market dynamics Buyers, sellers, and investors are demanding speed, transparency, and accessibility, and PropTech is delivering

Virtual Marketplaces:

The Foundation of Modern Real Estate Online platforms have become the default entry point for property searches Zillow, Redfin, and Realtor com have revolutionized how people find homes, empowering users with tools that provide instant access to property details, neighborhood data, and pricing trends

What sets these platforms apart is their ability to integrate advanced features like:

Virtual Reality (VR) Tours: Buyers can now explore properties remotely, walking through living rooms, kitchens, and backyards without ever leaving their own homes VR and 3D imaging have set a new standard, particularly during the COVID-19 pandemic, when physical tours were restricted

Data-Driven Insights: Beyond listings, platforms analyze market trends and provide personalized recommendations, turning casual browsers into informed buyers

Automation Across the Journey

The integration of AI and automation is removing traditional bottlenecks in the real estate process:

AI-Powered Assistants guide buyers through property options, answer queries, and offer real-time insights

Digital Signature Tools like DocuSign ensure that contracts and documents are completed in minutes rather than days Blockchain Transactions are emerging as a secure and transparent way to record property ownership and transfers, eliminating fraud risks

THENEWCHALLENGESOF DIGITALTRANSFORMATION

While the digital revolution is reshaping real estate, it comes with its own set of challenges

1.TheTechDivide

Adoption of PropTech tools varies widely Major firms are racing ahead with AI-driven platforms and virtual tours, while smaller agencies struggle to keep pace This disparity creates a fragmented landscape where not all consumers experience the same level of digital convenience

2 CybersecurityConcerns

As real estate moves online, it becomes a target for cyber threats Transactions involve sensitive financial and personal data, requiring PropTech firms to prioritize robust security measures to maintain trust

3.ResistancetoChange

For some industry veterans, the shift to PropTech feels more like a threat than an opportunity Traditionalists worry that technology could devalue human expertise, even though data suggests that tech-enabled agents are often more effective

2.SustainabilityasaCoreValue

RealEstate’sDigitalEvolution

MLS (Multiple Listing Service) digitizes property data

1980s

ow launches, ging property arch online.

The next wave of PropTech will focus on environmental impact Smart buildings that monitor and optimize energy use, platforms that promote green materials in construction, and solutions that align with ESG (Environmental, Social, and Governance) principles will dominate the landscape

3 Global,SeamlessTransactions

As blockchain technology matures, international property investments will become easier and more secure Investors will be able to buy properties abroad with the same confidence they have in their local market, unlocking new opportunities for diversification

AJOURNEYWORTHWATCHING

The real estate industry stands at the intersection of tradition and innovation, and PropTech is the bridge Companies that embrace this transition are not just surviving they’re thriving From virtual marketplaces to automated transactions, PropTech is setting the standard for what’s possible

For buyers and sellers, the benefits are clear: faster processes, more transparency, and a greater sense of control For agents and firms, the challenge is to adapt and innovate or risk being left behind

As we move further into this digital era, one thing is certain: the way we engage with real estate will never be the same The journey from bricks to clicks has begun and the future is just a click away

2006 Virtual reality enters real estate with Matterport

2014 Blockchain pilots for real estate transactions debut

2017 COVID-19 accelerates adoption of virtual tours

2020 AI and predictive analytics redefine property recommendations

2023

EXPLORING GENYRENTER PREFERENCES

Insightsforthe MultifamilyMarket

InterviewArticlebyMiaMoss PropertyTechnologyMagazine

Millennials, born between 1981 and 1996, are redefining modern renting with their tech-savvy, convenience-driven, and socially conscious preferences. Their influence is reshaping how properties are developed, marketed, and managed. Multifamily expert Mariam Rogers offer insights into what drives this influential generation's rental decisions

The Tech-Savvy Generation and Its Demand for Smart Features

It’s no secret that Millennials grew up in an era of rapid technological advancements For Gen Y renters, technology isn’t just a nice-tohave it’s a necessity Recent data reveals that 75% of Millennial renters prioritize properties equipped with advanced security features like surveillance cameras and smart doorbells ’

“Security has always been a top priority for renters, but for Gen Y, it’s become nonnegotiable,” explains Walker The integration of smart technology has redefined what security means in residential properties, offering not just protection but also peace of mind Smart home systems, such as automated lighting and smart appliances, are equally popular, with 67% of Millennials seeking out these features

“Properties with integrated smart systems enhance daily life and provide greater control over the environment,” Walker notes In an increasingly competitive rental market, these features not only attract residents but also allow property owners to command higher rents

Sustainability as a Core Value

Millennials are renowned for their environmental consciousness, and this extends to their housing preferences A striking 80% of Gen Y renters consider eco-friendly features such as energyefficient appliances, solar panels, and sustainable building materials essential when choosing a property

“They’re very aware of their environmental footprint and expect their homes to align with these values,” Walker explains For developers and property managers, embracing green technologies isn’t just about meeting current demand; it’s an investment in future-proofing properties as sustainability becomes a societal norm

Convenience: The Modern Necessity

Convenience is king for Gen Y renters

The data shows that 58% of Millennials are drawn to properties that offer mobile apps for tasks like rent payments, maintenance requests, and package notifications

“Property management needs to evolve with these expectations,” Walker asserts “A seamless, tech-enabled experience is no longer optional it’s essential ” Apps and digital tools that simplify daily tasks help renters feel in control and catered to, which increases overall satisfaction and retention

Amenities That Drive Retention and Community

The modern renter prioritizes lifestyle amenities that blend convenience and community For example, 72% of Millennials are more likely to renew leases if a property includes co-working spaces, reliable high-speed internet, and fitness centers Additionally, pet-friendly features and social events are key, with 63% of renters drawn to properties that foster community-driven activities

“Millennials are seeking more than just a place to live they want a sense of belonging,” Walker emphasizes “Offering communal spaces and hosting events help build connections and create a vibrant living environment ”

Location, Connectivity, and Flexibility

Unsurprisingly, location remains a top priority for Millennials A remarkable 85% of Gen Y renters are willing to pay a premium for properties with convenient access to public transportation and urban amenities Properties in well-connected urban areas command higher desirability and profitability as renters prioritize accessibility to work, entertainment, and social opportunities Flexibility is also critical As 45% of Millennials express interest in flexible lease terms, properties that offer short-term or month-to-month leases are gaining traction Walker explains, “Traditional lease structures don’t always align with today’s lifestyles Flexibility can make a property more appealing to this transient, change-oriented generation ”

The Role of Tech-Savvy Property Management

Millennials expect more from their property managers, with 70% stating that a tech-savvy management team is vital to their satisfaction This means adopting new technologies, investing in training, and being responsive to residents’ needs

“A tech-literate team significantly enhances the resident experience,” Walker says “It’s about creating a seamless, hassle-free environment where technology and service go hand in hand ”

This generation values efficiency and proactive management Property teams that leverage technology to provide hassle-free living whether through instant maintenance updates, online payments, or digital community-building are better positioned to meet the expectations of today’s renters By bridging the gap between technology and service, management teams can foster loyalty and long-term satisfaction

Shaping the Future of Multifamily Housing

The preferences of Millennials are reshaping the multifamily housing market in profound ways From their demand for smart home features and sustainable living to their focus on convenience, community, and flexible options, this generation is driving innovation in property development and management

For property owners and developers, staying competitive means not only embracing these trends but also anticipating future shifts By aligning with Millennials' values and expectations, the industry can create housing solutions that resonate with this influential demographic, ensuring long-term success in an evolving market

A Dynamic Start to PropTech Connect

PropTech Connect 2024 began with an undeniable sense of purpose and innovation as industry leaders from around the world gathered to reimagine the future of real estate technology. The event opened with a keynote that perfectly encapsulated this spirit: Roger Wahl, Global CTO at Innovo Group, delivered a thought-provoking address titled "The Real Estate Revolution."

From the outset, Wahl’s words carried a sense of urgency and optimism He outlined three transformative pillars sustainability, technological innovation, and data integration that he believes are key to driving meaningful change in the sector. The audience listened intently as he navigated through these themes, painting a vivid picture of a future shaped by bold decisions and collaborative efforts

CONFRONTING ECONOMIC HURDLES AND UNCERTAINTY

The economic landscape, Wahl acknowledges, is fraught with challenges Rising interest rates and escalating construction costs weigh heavily on the industry. Yet, he directs attention to a less tangible but equally pressing issue: the cost of “unknown unknowns ” He suggests these unseen variables could hold the key to uncovering hidden opportunities

e illustrates this by discussing how ata-driven solutions are transforming al estate portfolio companies, and ahl argues that embracing these tools ins unprecedented visibility, enabling em to uncover growth opportunities at were previously obscured. s insights resonate, providing a nse of clarity amidst the complexity

ArticlebyChelseaDavis PropertyTechnologyMagazine GlobalHeadofCommunications

THREE STRATEGIC PILLARS FOR INDUSTRY TRANSFORMATION

1. Technology

Integration

Cutting-edge tools like AI, IoT, and 5G are reshaping real estate with smarter, connected environments and predictive solutions

2. Data-Driven Decision Making

Integrated data systems and predictive analytics are enabling smarter portfolio management and proactive strategies

3

Sustainable Development

Sustainability is now essential, driven by regulations, market demand, and the economic benefits of eco-friendly practices.

PIONEERING SUSTAINABILITY AND TECHNOLOGICAL ADVANCEMENTS

Wahl highlights that sustainability is no longer optional but essential With governments rolling out policies that reward eco-friendly practices, he urges industry players to align their strategies accordingly

He focuses on the shift towards sustainable building practices, underlining the tangible benefits from reducing environmental impact to staying ahead of regulatory pressures “Sustainability targets are being set, and we need to position ourselves on the right side of these changes,” he asserts

Equally compelling is his exploration of cutting-edge technologies. Artificial intelligence (AI), machine learning, blockchain, and IoT, are not just buzzwords but game-changers These tools are streamlining operations, improving efficiencies, and opening new avenues for engaging with customers

Wahl’s discussion of digital twin technology stands out as a beacon of what is possible, offering a glimpse into how precision and innovation can coexist seamlessly

DATA INTEGRATION: UNLOCKING STRATEGIC POTENTIAL

The discussion moves to data, which Wahl describes as the “linchpin of the industry’s future” He showcases how companies are leveraging data analytics to better understand market trends, optimize operations, and anticipate customer needs. By turning raw data into actionable insights, firms are achieving strategic advantages that were previously unimaginable

An example that captivates attention is the application of digital twin technology in construction Wahl hares how tools like AI and lidar scanning are creating digital replicas of projects, enabling teams to predict and prevent issues with unprecedented accuracy

The implications for productivity and sustainability were clear and compelling

COLLABORATION AS A DRIVER OF INNOVATION

One of Wahl’s most powerful points is the emphasis on collaboration He describes a growing ecosystem where builders, developers, technology firms, and venture capitalists are coming together to co-create solutions This collective approach is fueling innovation and ensuring that the industry remains agile in the face of evolving challenges

Venture capital plays a critical role in this dynamic By supporting startups and scaling emerging technologies, firms like Innovo Group are shaping the future of real estate Wahl’s examples shed light upon how partnerships across the value chain are delivering both immediate and longterm benefits

BUILDING SMARTER WITH DIGITAL TWINS

One of the standout moments of the keynote was Wahl’s deep dive into digital twin technology This innovation combines AI and lidar scanning to create precise, digital virtual models of construction projects known as digital twins, which enable real-time monitoring and predictive maintenance, reducing errors and waste

Wahl goes on to explain that by reducing rework by up to 15%, digital twins are not just cutting costs they’re lowering carbon footprints and driving efficiency

Using AI and lidar scanning, digital twins create hyperaccurate virtual replicas of construction projects, predicting and resolving issues before they occur This approach represents a monumental shift in how the industry operates.

His passion is evident as he details the potential for this technology to lower carbon footprints by eliminating rework. The message is clear: integrating such tools is not just a technological upgrade but a transformative step towards a more sustainable and efficient industry

A CALL TO ACTION

As Wahl closed his address, the audience is le with a bold challenge: “If not us, then who? And if not now, then when?” His call to action is a rallying cry for the industry to seize the moment, embrace change, and leverage innovation to create a sustainable and thriving real estate sector.

SETTING THE TONE FOR TRANSFORMATION

Roger Wahl’s keynote is not just an introduction to PropTech Connect 2024 it is a declaration of intent By reframing challenges as opportunities and emphasizing the collective responsibility to innovate, Wahl provides a compelling blueprint for the future

As attendees engaged in sessions and discussions throughout the event, his insights serve as a guiding light, inspiring the real estate industry to move beyond the status quo and redefine its role in a rapidly evolving world

With leaders like Wahl at the helm, the future of real estate is not just promising it’s already unfolding

The Smart Money’s Blueprint for Real Estate’s Digital Transformation PropTech 2025

The fusion of PropTech is reshaping the real estate industry at an unprecedented pace With global PropTech investments surging to $19 8 billion in 2023, according to Venture Monitor’s Q4 2024 report, and market projections reaching $86 5 billion by 2025 as anticipated by Statista, this sector presents unparalleled opportunities for growth and innovation

The digital revolution sweeping across real estate is no longer a trend it’s a transformative force that is changing how the industry operates and creates value

The New Real Estate Landscape

The real estate sector is embracing digital evolution as a necessity rather than an option CBRE’s 2024 Global Real Estate Technology Report highlights that 72% of commercial real estate firms have accelerated their digital initiatives, doubling technology adoption rates since 2021

This push toward modernization is fueled by the demand for enhanced efficiency, transparency, and sustainability PropTech innovations, ranging from smart building technologies to blockchain-enabled transaction platforms, are at the heart of this transformation.

ArticlebyNikoGraves PropertyTechnologyMagazine JrResearchAnalyst

Where Smart Capital Is Flowing

Investors are increasingly directing capital toward high-potential PropTech startups, with a notable emphasis on early-stage ventures. Recent data indicates that in the past two years, Seed funding accounted for approximately 30 57% of PropTech investments, highlighting a strategic focus on nurturing scalable and profitable innovations within the sector. This commitment to early-stage funding underscores the industry's dedication to fostering long- term value creation and technological advancement in real estate

For instance, JLL Spark, the corporate venture capital arm of JLL, led the Series A investment round in PROBIS, a Munich-based PropTech innovator specializing in AI-powered financial management solutions for real estate development. Such investments exemplify the strategic allocation of capital toward ventures poised to drive digital transformation and efficiency within the real estate industry

Smart Buildings: The Gold Standard Of Efficiency

Smart building technologies have emerged as a cornerstone of the PropTech revolution According to Deloitte’s Commercial Real Estate Outlook 2024, properties equipped with IoT systems achieve significant operational and tenant-related benefits:

These compelling metrics make smart buildings a priority for developers and investors looking to capitalize on sustainable and efficient property management

TRANSACTION AUTOMATIO BARRIERS WITH BLOCKCHA

Digital platforms are transfor bringing unprecedented spee KPMG’s global tech report 202 real estate transactions are n based systems, in particular, 62% while cutting costs by 41%

This technology not only strea addresses long-standing issue property dealings

THE INVESTMENT PLAYBO

PropTech investment strategi sector’s growth stages Collier Report outlines a targeted app

Early Stage (Seed to Series A): growth rates exceeding 15%, g path to a $100M+ total addres

WHY TIMING MATTERS

The urgency to invest in PropTech stems from several key factors:

Capital Concentration: Recent data indicates that venture capital investment in PropTech surged to an all-time high of $15 1 billion in 2024, representing a notable 32 5% year-over-year increase

Market Consolidation: In the first half of 2023, the PropTech industry witnessed approximately $1 167 billion in capital through 28 acquisitions, reflecting ongoing investment and consolidation efforts

Regulatory Pressures: Sustainability mandates, such as the EU’s Energy Performance of Buildings Directive and the U S Building Performance Standards, are accelerating technology adoption to meet environmental and efficiency standards.

ating these risks requires thorough due diligence and a st understanding of the technology landscape

QA &

Intherapidlyevolving worldofrealestate, mortgagetechnology standsattheforefrontof innovation,streamlining processesandenhancing theborrowerexperience. WesatdownwithKarim Green,aseasonedexpert inmortgagetechnology, todiscussthelatesttrends, challenges,andtheimpact ofcutting-edgesolutions likeLendingPad,BNTouch, andBryt.

Property Technology Magazine (PTM): THANK YOU FOR JOINING US, KARIM. TO START, CAN YOU PROVIDE AN OVERVIEW OF THE CURRENT STATE OF MORTGAGE TECHNOLOGY?

Karim Green (KG):

Absolutely, it's a pleasure to be here Mortgage technology has seen significant advancements over the past few years. We're moving towards more automated, user-friendly platforms that not only simplify the application and approval processes but also enhance customer experience. Technologies like AI and machine learning are playing pivotal roles in risk assessment and personalized lending, while CRM systems like BNTouch are improving client relationship management Additionally, platforms like Lending Pad and Bryt are pushing the envelope in digital mortgage solutions and compliance automation, respectively

KarimGreen

PTM: SPEAKING OF LENDING PAD, HOW HAS IT INFLUENCED THE MORTGAGE APPLICATION PROCESS?

KG:

Lending Pad has been transformative in the digital mortgage space It's a cloud-based loan origination system that offers a seamless, end-to-end solution for lenders By automating tasks such as document collection, underwriting, and closing processes, Lending Pad reduces the time and effort required to process loans This not only increases efficiency but also minimizes errors and enhances the overall borrower experience Its integration capabilities with various third-party applications make it a versatile tool for lenders looking to modernize their operations

PTM:

BNTOUCH IS ANOTHER TOOL YOU'VE MENTIONED HOW DOES IT DIFFERENTIATE ITSELF IN THE CRM MARKET?

KG:

BNTouch is specifically designed for mortgage professionals, which sets it apart from generic CRM systems It offers features tailored to the mortgage industry's unique needs, such as pipeline management, automated follow-ups, and compliance tracking The platform's intuitive interface allows loan officers to manage leads, track interactions, and nurture client relationships effectively Additionally, its integration with other mortgage tools ensures that all aspects of the loan process are interconnected, providing a holistic view of each client’s journey

PTM: HOW CRITICAL IS COMPLIANCE IN MORTGAGE TECHNOLOGY?

KG:

Compliance is paramount in the mortgage industry due to the stringent regulations governing lending practices Non-compliance can lead to hefty fines and damage to a lender’s reputation. For example, Bryt addresses this by automating compliance processes, ensuring that all transactions adhere to the latest regulatory standards Its platform continuously monitors changes in regulations and updates its protocols accordingly, reducing the risk of human error and ensuring that lenders remain compliant effortlessly By integrating Bryt into their workflows, mortgage companies can focus more on serving clients and less on navigating the complexities of compliance.

PTM: WITH THESE TECHNOLOGIES IN PLACE, WHAT CHALLENGES DO LENDERS STILL FACE IN THE MORTGAGE PROCESS?

KG:

Despite the advancements, several challenges persist Data security remains a significant concern as more information is stored digitally Ensuring the protection of sensitive borrower data is crucial. Additionally, integrating various technologies can be complex, especially for smaller lenders with limited IT resources There's also the ongoing need for training staff to effectively use these tools Finally, while automation enhances efficiency, maintaining a personal touch in borrower interactions is essential to foster trust and satisfaction

PTM: HOW DO YOU SEE MORTGAGE TECHNOLOGY EVOLVING IN THE NEXT FEW YEARS?

KG:

I anticipate a continued push towards greater automation and the use of artificial intelligence to further personalize the lending experience. Blockchain technology could play a role in enhancing security and transparency in transactions Additionally, we’ll likely see more robust integration between different platforms, creating a more unified ecosystem for lenders Mobile-first solutions will become increasingly important as borrowers expect to manage their mortgages on-the-go. Sustainability and green lending technologies might also emerge, reflecting the growing emphasis on environmentally responsible practices in real estate

PTM: FINALLY, WHAT ADVICE WOULD YOU GIVE TO MORTGAGE PROFESSIONALS LOOKING TO ADOPT NEW TECHNOLOGIES?

KG:

Start by assessing your current processes to identify areas that would benefit most from automation and improvement Choose technologies that integrate well with your existing systems to ensure a smooth transition. Invest in training your team to leverage these tools effectively It's also important to stay informed about emerging trends and continuously evaluate new solutions that can provide a competitive edge Prioritizing customer experience should always be at the core of adopting any new technology, ensuring that innovations ultimately serve to enhance the borrower’s journey.

PTM:

THANK YOU, KARIM, FOR SHARING YOUR INSIGHTS ON MORTGAGE TECHNOLOGY IT'S CLEAR THAT WITH THE RIGHT TOOLS AND STRATEGIES, THE FUTURE OF MORTGAGE LENDING IS BRIGHT AND FULL OF POTENTIAL

KG:

Thank you for having me It's an exciting time for the industry, and I'm optimistic about the positive changes ahead.

WHAT’S NEXTMONTH?

Retail Technology

Be sure to catch February’s issue of Property Technology Magazine, where we dive deep into the latest advancements in retail real estate technology This special edition features exclusive insights, expert opinions, and cutting-edge innovations that are reshaping the retail landscape.

Don’t miss our cover story featuring Jay Norris, a visionary leader at the forefront of retail PropTech, sharing his perspectives on the future of the industry.

Stay ahead of the curve discover how technology is revolutionizing retail real estate!

Enjoy the latest in PropTech! Get your copy before everyone else DON’T MISS THE NEXT ISSUE!