ke Your
Business Run Faster, Easier And More Profitably As the days grow shorter and the air gets crisper, November reminds us to pause, reflect, and sharpen our focus before the yearâsfinal stretch.
In this monthâs issue, weâre diving into some seriously beneficial (and surprisingly helpful!) topics From whatâs truly worth worrying about with AI, to the work habits every modern pro needs, to a few magical tips on becoming a business legend from a legend himself.��
Because while the holidays may be around the corner, nowâs the perfect time to tune up your mindset, your tech, and your game plan for whatâs next ��
Josiv Krstinovski President of
Company
Our Mission: At the end of the day, itâs simple: every client deserves enterprise-level security No shortcuts, no compromises Iâd rather invest more on our end than to let a client go unprotected. Thatâs the standard I hold myself and our entire team to Anything less isnât leadership, itâs negligence
WORRIED ABOUT AI THREATS? HEREâS WHATâS ACTUALLY WORTH WORRYING ABOUT AIisevolvingfast!Transforminghowwe workandhowattackersstrikeWhileits potentialisexciting,cybercriminalshavethe sametoolsattheirdisposalHereareafew lurkingâmonstersâweâreshiningalighton.
Dopplegängers In Your Video Chats â Watch Out For Deepfakes AI-generateddeepfakesarebecoming alarminglyrealistic,andcybercriminalsare usingtheminsocialengineeringattacks
Inonerecentcase,anemployeeata cryptocurrencyfoundationjoinedaZoom meetingwithdeepfakeversionsoftheirsenior leadership.Thefakeâleadersâinstructedthe employeetodownloadaZoomextension, whichwasgivingNorthKoreanhackersaway in
Creepy Crawlies In Your Inbox âStay Wary Of Phishing E-mails Phishinge-mailshavebeenaproblemfor
years,butnowthatattackerscanuseAIto writee-mailsforthem,mostoftheobvious tellsofasuspiciouse-mail,like obvioustellsofasuspiciouse-mail,like badgrammarorspellingerrors,arenâtagood waytospotthemanymore.
ThreatactorsarealsointegratingAItools intotheirphishingkitsasawayto take landingpagesore-mailsandtranslatethem intootherlanguages
Thiscanhelpthreatactorsscaletheirphishing campaigns.
However,manyofthesamesecuritymeasures stillapplytoAI-generatedphishingcontent Extradefenseslikemultifactorauthentication (MFA)makeitmuchharderforattackersto getthrough,sincetheyâreunlikelytoalsohave accesstoanexternaldevicelikeyourcell phone.
Securityawarenesstrainingisstillextremely usefulforreducingemployeerisk,teaching themotherred-flagindicatorstolookfor, suchasmessagesexpressingurgency.
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Skeleton AI Tools âMore Malicious Software Than Substance Attackersareridingonthepopularityof AIasawaytotrickpeopleinto downloadingmalware.Wefrequentlysee threatactorstailoringtheirluresand customizingtheirattackstotakeadvantage ofpopularcurrenteventsorevenseasonal fadslikeBlackFriday.
So,attackersusingthingslikemalicious âAIvideogeneratorâwebsitesorfake malware-ladenAItoolsdoesnâtcomeasa surprise.Inthiscase,fakeAIâtoolsâare builtwithjustenoughlegitimatesoftware tomakethemlooklegitimatetothe unsuspectinguserâbutunderneaththe surface,theyârechock-fullofmalware
Forinstance,aTikTokaccountwas reportedlypostingvideosofwaystoinstall
âcrackedsoftwareâtobypasslicensing oractivationrequirementsforappslike ChatGPTthroughaPowerShell commandBut,inreality,theaccount wasoperatingamalwaredistribution campaign,whichwaslaterexposed byresearchers.
Securityawarenesstrainingiskeyfor businessesheretoo.Areliablewayto protectyourbusinessistoaskyourMSPto vetanynewAItoolsyouâreinterestedin beforeyoudownloadthem.
Harvest the Rewards This Fall! Harvest the Rewards This Fall! Ready To Chase The AI Ghosts Out Of Your Business?
AIthreatsdonâthavetokeepyouupat night.Fromdeepfakestophishingto maliciousâAItools,âattackersaregetting smarter,buttherightdefenseswillkeep yourbusinessonestepahead.
ProtectyourteamfromthescarysideofAI beforeitbecomesarealproblem
CARTOON OF CARTOON OF THE MONTH THE MONTH CARTOON OF THE MONTH
Hereâswhatâswaiting in yourcornucopia of priz
�� A cozy fall getaway �� A $1,500 Peloton Bike �� An Apple iPad or smartphone �� Apple AirPods Pro �� A brand-new Smart TV �� Or go classic with $300 for a consult and $1,000, if they become a client!
Notricks,norakingrequired!Justaneasywaytosharethe KRSmagicandearnsomethinggreatinreturn. ��
This season, let your referrals rake in more than just leaves. ��
4 âMAGICâ STRATEGIES TO BECOMING A BUSINESS LEGEND FormerNBAplayerEarvinâMagicâJohnson Jrisknownforhisstrongworkethic HerearefourstrategiesMagicusedtobuild hisempirethatwillhelpyouachieveyour goalsanddreamsinyourbusiness.
1. Refuse To Lose WhenMagicleftbasketballforbusiness, manyassumedhisfamemadeiteasyThe truthwasdifferentHestruggled,made mistakesandfacedrejection.âIcouldget themeetings,âhesaid,âbutpeopledidnât takemeseriously.âHeusedhisownmoney atfirst,butwhenhesoughtoutsidefunding forgrowth,banksturnedhimdownfor threeyears.
Eventually,hesecuredaloanandinvested wisely,launchinghiscareertothenextlevel. Ironically,thebanksthatoncerejectedhim nowseekhisbusinessandheoftendeclines Magicâstakeaway:successisnâtaboutname recognition;itâsaboutshowingasolid strategy,clearROIandvaluecreation.
2. Rivals Make You Better MagicâsrivalrywithLarryBirdisoneof basketballâsmostfamous.âIdislikedthe CelticsandLarrybecauseyouhavetoin ordertobeatthem,âhesaidButBirdâs relentlessworkethicpushedMagictomatch him.âIknewLarrywastaking1,000shotsa day,soIhadtotake1,000shotsaday.He gotbetter,soIhadtogetbetterâ
ThesameappliestobusinessCompetitors forceyoutosharpenyourskills,innovate andworkharderTheycankeepyou awakeatnightbutthatpressurecanelevate yourperformance.
3. Elevate Your Game âIttakesthesameamountoftimetodoa million-dollardealasabillion-dollardeal,â MagicoftensaysForhim,everyopportunity mustalignwithhisbrand,valuesandlongtermgoals.Heusesaclearsetofcriteria:ifa dealdoesnâtcheckenoughboxes,itisnât worthpursuing
Alignedvalues,sharedrevenuegoalsanda commitmenttogivingbackarehismarkers forsuccess.Heteachesthatclarityonwhat fitsyourcompanyensuresstronger partnershipsandsustainablegrowth
4. Donât Let Good Enough Be Enough
Magicbelievesinconstantevaluationand improvementEverynewbusinessbegins withaSWOTanalysis(Strengths, Weaknesses,Opportunities,Threats).He doesnâtstopthere herunsSWOTsonhis executiveteamandevenonhimself âIwanttobeabetterman,husband,father, grandfatherandCEO,âhesaid.He constantlyasks,âCanthisteamtakeme whereIwanttogotomorrow?âThat mindsetensuresthatbothheandhis businessesarealwaysevolving,neversettling
The Bigger Picture MagicJohnsonâstransitionfromNBA superstartosuccessfulentrepreneurwasnot smoothorguaranteed.Hefacedrejection, adaptedandpushedhimselfthewayheonce didonthecourtHisstoryisareminderthat perseverance,competition,disciplineand self-reflectioncanhelpanyoneelevatetheir game whetherinsports,businessorlife.
afyPod is an intelligent planter signed to simplify plant care using al-time environmental monitoring wered by AI, it tracks soil moisture, nlight exposure and watering cycles maintain peak plant health all thouttheguesswork
rfectforofficelobbies, nicsorworkspaces ekingtoimprove qualityandadd ouchofnatural calm,LeafyPod blendssmart technologywith biophilicdesign Its sleek,minimalist lookmakesitasstyli asitisfunctional.
We Made the Inc. 5000!
Ranking #3,946 Among Americaâs Fastest-Growing Companies
Big news this month In case you havenât heard, KRS IT has officially been recognized on the Inc. 5000 list of the fastest-growing companies in the U.S.! This incredible achievement reflects the trust of our clients, the passion of our team, and the momentum weâre building together as we continue expanding across the East Coast.
Weâre just getting started, and weâd love for you to grow with us!
�� Letâs take your technology to the next level! Schedule a free consult today: www.krsitconsulting.com
Thank you for being part of our success story! ��
SHINY NEW GADGET OF THE MONTH
4 HABITS EVERY WORKPLACE NEEDS Mostcyberattacksdonâthappenbecause ofsomeelitehackerTheyhappen becauseofsloppyeverydayhabitsâlike anemployeeclickingabadlink,skipping anupdateorreusingapasswordthatâs alreadybeenstoleninanotherbreach.
Thegoodnews?Smallchangesin yourdailyroutinescanaddupto bigprotection.
Herearefourcybersecurityhabitsevery workplaceneedstoadopt:
1. Communication Cybersecurityshouldbepartofthe conversation,notjustsomethingIT worriesabout.Talkwithyourteam regularlyabouttheriskstheymightface andhowtoavoidthem.
Forexample:
Ashortreminderinastaffmeeting abouthowtospotaphishinge-mail
Sharingnewsofarecentscamin yourindustrysopeopleareonalert
Whensecuritybecomesanormalpartof thediscussion,itfeelslesslikeâextra workâandmorelikesecondnature. y w,
whetheritâsHIPAAforhealthcare,PCI forcreditcardpaymentsorsimply protectingsensitivecustomer information.Complianceisnâtjustabout avoidingfines,itâsaboutprotectingtrust
Evenifyouârenotinahighlyregulated industry,yourcustomersstillexpectyou tosafeguardtheirdata.Fallingshortcan damageyourreputationjustasmuchasit canhurtyourbottomline.
Makesureto:
Reviewyourpoliciesregularly toensuretheymatchcurrent regulations.
Keeprecordsoftrainingand systemupdates.
Makecomplianceashared responsibility,notjustan ITcheckbox yousystesgodowtoorow,how quicklycanyourbusinessgetbackup andrunning?Continuityisallabout beingprepared.
Always:
Makesurebackupsarerunning automaticallyandtestedregularly
Haveaplaninplaceforwhattodoif ransomwarelocksupyourfiles.
Practiceyourrecoverystepsbefore youneedthem l y,y ppleare yourfirstlineofdefense.Buildinga cultureofsecuritymeansmakinggood cyberhabitspartofeverydaywork
Somewaystomakethathappenare: Encouragestrong,uniquepasswords (or,evenbetter,passwordmanagers)
RequireMFA(multifactor authentication)onallaccountsthat supportit.
Recognizeemployeeswhocatch phishingattempts.Thisreinforces goodhabitsandmakessecuritya teamwin.
Whensecurityfeelslikeateameffort, everyonegetsbetteratit.
Security Is Everyoneâs Job Keepingyourbusinesssafeisnâtjustabout softwareorhardwareâitâsaboutpeople Bybuildingstronghabitsaround communication,compliance,continuity andculture,youârenotjustavoiding threats,youârecreatingaworkplacethat takessecurityseriouslyeveryday.
