Crypto Webinar!! Welcome to August everyone!! We are in the middle of the summer and I don’t know about you but I’m finding out summer is expensive!!! In the winter it is easy to save money and just cuddle up inside BUT the summer…. Trips here and there. Lunch and drinks .. That cool new swimsuit you just had to have!! It all costs money!! Maybe you can dip your toes in the Crypto market and make some cash?!?! August 12th tune in for a fast/fun/ FREE webinar KRS will host and find out of you can make some extra summer cash by understanding what very few people understand at the moment.... Cryptocurrencies. Email registrations will be going out soon! Please keep an eye out for them!!
August 2021 This monthly publication provided courtesy of Josiv Krstinovski President and CEO of KRS IT Consulting.
“I don’t care if it costs me more money I am going to make sure that every single client of ours has the absolute best security and solutions in place. If I am not doing that then I am not doing my job. Plain and simple.”
Beat The Heat! How The Dog Days Of Summer Can Wreak Havoc On Your Technology The dog days of summer are here, and it’s hot out! Homeowners and business owners alike are bracing for their upcoming power bills as they run their air conditioners around the clock trying to keep cool. But for many business owners, it’s not just about keeping your team cool – it’s also about keeping your technology cool.
business. If computers go down or servers can’t run efficiently due to heat, it can be a costly disaster. The average computer is built to work in external temperatures of 50 to 82 degrees Fahrenheit. Laptops and tablets can handle 50 to 95 degrees Fahrenheit.
Every business should be aware of just how much damage heat can Every piece of technology you use is cause. For example, heat can damage individual components in susceptible to heat damage. your devices. There are records of Sometimes they overheat due to graphic cards bursting into flame as internal issues. Maybe they’re a result of overheating and heatprocessing a lot of data. Or maybe related electrical issues. These the internal cooling system isn’t components are designed to enough. But they can also overheat withstand high heat, but they can due to external issues, such as high only take so much. summer temperatures and inadequate air conditioning. Heat can also disrupt productivity. It’s one thing if your business is If heat overwhelms your systems, it warmer than usual and you have has the potential to knock out your fans running. It can make work Continued on pg.2
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KRS IT Tech Chronicle
August 2021
Continued from pg.1
harder. But heat slows down devices. They cannot run as efficiently and, as a result, programs and apps will struggle to run. In some cases, they might not be able to run at all because they require a certain amount of data processing that is negatively impacted by too much heat. If your systems are disrupted or damaged, you can also lose critical data. Heat can damage hard drives and Do individual devices have adequate cooling solid-state disk drives, leaving you without access to (have employees complained about weird your data. Sometimes, with proper cooling, this data can app slowdowns)? be recovered, but if the heat and damage persist, the On top of this, it’s critical to ask questions about your data may be unrecoverable if you don’t have a backup. data security needs: What’s the next step? Every business needs to fully Do you keep all of your data on-site? understand its cooling needs. It’s one thing to cool people working in an office. It’s something else entirely Is your data protected from natural disaster to cool a server room. Ask yourself or outside intrusion (have you invested in questions like: cyber security)? Does your business have adequate and efficient air conditioning?
Do you have a plan if your data is damaged or lost?
Does your technology (such as a computer or server room) have adequate air conditioning?
Do you routinely back up your data to the cloud or another off-site solution?
“Every piece of technology you use is susceptible to heat damage.”
You never have to compromise your data or your business. There are countless solutions on the market today to help you protect your most valuable assets – and to help with your technology cooling needs. As you navigate the dog days of summer, remember you have options. A managed services provider (MSP) or an experienced IT services firm can help you determine if your tech is as cool as it should be. They can help you ensure the longevity of your technology and keep your data safe.
Free KRS IT Cyber Security Audit Will Reveal Where Your Computer Network Is Exposed And How To Protect YouCompany At no cost or obligation, our highly skilled team of IT pros will come to your office and conduct a comprehensive cyber security audit to uncover loopholes in your company’s IT security. After the audit is done, we’ll prepare a customized “Report Of Findings” that will reveal specific vulnerabilities and provide a Prioritized Action Plan for getting these security problems addressed fast. This report and action plan should be a real eye-opener for you, since almost all of the businesses we’ve done this for discover they are completely exposed to various threats in a number of areas. Yes we know you already have IT but if we had a dollar for every time we heard that and then found major issues we could retire today!!
To get started and claim your free assessment now!!! https://www.krsitconsulting.com/cyber-security-assessment/
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KRS IT Tech Chronicle
Cool Tech Gadget!!!
August 2021
Break The Bottleneck The X-Factor For Exponential Advantage Breaking the bottleneck starts with asking the right questions. Innovators ask what could be, not what is. They ask, “How can I find greater potential from every person, situation, process, experience and outcome?”
Watch What You Eat With LinkSquare Everywhere we go, most of us use vision to navigate our world. Whether our mouth begins to water at the sight of a tasty dish or our brow furrows at the sight of a shady-looking dollar bill, our eyes are one of our primary means of connection to the world around us. But, just by looking, can you tell whether that delicious-looking food is as high quality as it seems? Or be absolutely sure that the dollar is real? Enter LinkSquare, the pocket-sized spectrometer that enables us to gaze deeper into the objects around us. After you scan an object with the device, it uses machine learning to analyze the properties of all sorts of items, including the freshness of food, the authenticity of money or gold, the identification of stray medications and a huge variety of other potential applications. If you’re interested in purchasing this wildly futuristic technology, it’ll cost about $300. Learn more at LinkSquare.io.
Before you even start the process, you have to understand the difference between execution vs. innovation. If you focus only on execution, you won’t get exponential leverage. Carve out a small amount of time for innovative thinking and you will scale the company. For instance, your planning sessions – whether they’re weekly, monthly, quarterly, etc. – should break down this way: 90% on execution 10% on innovative thinking One area we encourage people to really think about is industry bottlenecks. What are five industry bottlenecks you face (including your top three competitors)? We like to break it down into five diagnostic levers: Eliminating expense
Customer buying or usage experience Customers’ psychological barriers Winning hearts and minds Eliminating negative externalities For example, when it comes to eliminating expenses, you can look at your top five costs or how those costs relate to your revenue. Your main expense may be labor or, getting more specific, revenue per employee. Of course, you don’t want to just eliminate labor – you want to look at ways to increase productivity. What is getting in the way of customers buying or using your products or services when or how they want to? Write down five industry bottlenecks related to that. Jumping into customers’
psychological barriers, why might they be embarrassed or unsure about using your products or services? What are five psychological bottlenecks in your industry? We also look at the hearts and minds. What can you do to win the hearts and minds of a key constituency group that would really propel your company to growth? It doesn’t just mean winning the hearts and minds of customers, but those of your workers. Consider Chick-fil-A vs. McDonald’s. Chickfil-A delivers a high level of service because their workforce is happy. Their profit per square foot basis is more than that of McDonald’s, and they’re only open six days a week. Lastly, in eliminating negative externalities, look at the “harm” your business may do to things like your community or environment. What can you do to mitigate these things? This isn’t always an easy one to figure out or answer – and there might not even be anything. But look for things that have the potential to do harm, whether it is your community, customers or even the business itself. P.S. See the full Petra Coach webinar for Break The Bottleneck: The X-Factor For Exponential Advantage at PetraCoach.com/break-thebottleneck-the-x-factor-for-exponentialadvantage-with-barrett-ersek.
Barrett Ersek is a serial entrepreneur and regular speaker on business innovation, with an expertise in the green industry. He created his first company at age 17 and later founded Holganix, a manufacturer of 100% organic plant probiotics. He has lectured at the London School of Business, the India School of Business and the Massachusetts School of Business. He’s also the co-author of the Harvard Business Review article Break Your Industry’s Bottlenecks.
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KRS IT Tech Chronicle Here’s How Technology Is Strengthening The Workplace In the past, many of us were convinced that the in-person workplace was the ideal model to foster company culture and maximize collaboration. While this has plenty of truth to it, even as we look at the world as “post-pandemic,” we’ve learned that we can achieve strong culture and collaboration even through digital workplaces.
August 2021 arena, but now, that’s not the case. As a result of adopting new technologies and ideas, they’ve ended up strengthening their businesses for a different kind of future. Inc., April 13, 2021 A Different Approach To Strengthening Your Revenue
Steven Knight, an entrepreneur and Forbes contributor, shares his approach to strengthen revenue and the health of a business. As the creator Learning this wasn’t easy – it required of solutions and opportunities at Mosaic Home Services Ltd., he a lot of trial and error. However, offers a keen insight into the topic. remote work environments have opened new doors and allowed While it is a big topic, he focuses on businesses to try technologies they the “customer.” Every business owner might have previously missed or needs to ask, “Who do you want your ignored. These technologies include customer to be?” It seems like a project management software, simple question, but it’s about trying communication tools and even to really understand who your ideal advanced calendars that allow customer should or needs to be. employees – remote and in-person – Avoid making assumptions about to really plan their days. your customers and who you think you should be targeting. It’s also made businesses rethink cyber security. As more owners went remote, they had to figure out how to It boils down to looking at your expertise. It’s tempting to offer keep their business and employees services that are loosely related to secure. In the past, they may have what you already do in order to target fallen short in the cyber security
“This is the third cheese delivery this month. Not only do we have mice, they appear to be tech savvy.”
new customers, but you have to ask yourself if it’s worth the time and money. Instead, double-down on customers you already serve and serve them well, then look for more. It’s not easy, but in strengthening your revenue, you need to determine who and what really matters. Forbes, May 17, 2021 4 Cyber Challenges To Keep On Your Radar Infrastructure Attacks. These are on the rise and have the power to disrupt supply chains, as we learned with gas shortages through large parts of the United States in May. Verizon reports that a majority (about 71%) of attacks are about extorting money. The pipeline attack was a ransomware attack. Greater Persistence. With more people working remotely, more businesses relying on artificial intelligence and automation and more devices connected than ever before, cybercriminals are looking for new ways to exploit all of these areas. Cybercriminals Working Together. As odd as it sounds, many cybercriminals are working together more than in the past. They rely on black markets and hidden forums where they can buy the latest disruptive tools and discuss tactics. The Internet Of Things. There are countless devices that are a part of the Internet Of Things, including thermostats, refrigerators and even defibrillators. These devices can be hard to protect from outside intrusion, and users need to be aware of the security present on their devices and avoid those that lack it. Forbes, May 9, 2021
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