The search for a new paradigm - inclusive, fair, capable of considering people in their entirety and accompanying them towards a new harmony with nature and the outside world - is now a central theme in the philosophy and communication of fashion houses and luxury creatives. This holistic approach to production regards all segments, from jewellery to fashion and watchmaking, from interior design to packaging. More and more often, the valuable product is perceived by consumers, especially the younger ones, as “beautiful and well made”, therefore worthy of purchase, if respectful not only of aesthetic standards but also of the environment and society; but it is even more desirable if it is the product of a corporate heritage or of complex and innovative projects and therefore narrator of a surprising and original story, to be preserved over time - it is no coincidence that collecting is experiencing a moment of great vitality. As always, goldsmiths have reacted promptly to these signals, focusing on innovation
