ORORA PACKAGING SOLUTIONS
PACKAGING WITH PROMISE
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ORORA PACKAGING
I PROFILE
Orora Packaging Solutions is a leading, worldwide provider of bespoke sustainable packaging products and services to a global customer base. Richard Hagan spoke with Chief Marketing & Sustainable Design Officer Chris Bradley to learn about Orora’s market leading sustainability programme. 136 Inside america
O
rora Packaging Solutions is
signage solutions to thousands
a truly global sustainable pack-
of customers throughout North America
aging company. With more than
and internationally.
a century of experience developing
Orora is also proud to be one of the world’s
innovative packaging solutions, the
largest producers of highly-recycled pack-
company proudly continues to push
aging substrates (aluminium, glass and
the boundaries of what is possible in
corrugated board) from its strategically
packaging while focusing on designing
located manufacturing facilities throughout
for the circular economy.
North America and Australasia. Orora employs 4,800 people worldwide across
Global production
seven countries. The corrugated manu-
Today, Orora Packaging Solutions (OPS),
facturing facilities alone are responsible
the North American entity of Orora Limited,
for the production of 400 million square
designs, sources, manufactures and delivers
metres of corrugated board every
sustainable packaging and visual
year. Adjusted to a 60cm
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ORORA PACKAGING
I PROFILE
“Orora Packaging Solutions is the proud manufacturer of Envirokraft™, which is 100% recycled corrugated board” 138 Inside america
wide strip of corrugated, it would be
we have operations in Hungary and in
enough corrugated to stretch around
Malaysia to support our top customers in
the world 33 times.
those regions.”
OPS also operates packaging design, automation services, vendor managed
Circular packaging
inventory and testing services from
The circular economy is a core element of
its other 60 customer-facing solutions
the company’s three sustainability pillars,
centres. The company’s physical manu-
which include Community, Climate Change
facturing footprint is significantly influenced
and, of course, Circular Economy. “The
by the locations of its customers to ensure
circular economy is one of our three
that its customers are never far away
sustainability pillars and it’s all about
from the company’s resources, according
designing packaging that is reusable,
to Chief Marketing & Sustainable Design
renewable or recyclable,” said Mr Bradley.
Officer Chris Bradley: “For example,
“We’ve invested a lot of resources and
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ORORA PACKAGING
I PROFILE
energy into figuring out how to increase
The company has made significant
the recycled content in everything that we
worldwide investments in circular
make and sell, and now we have some of
economy manufacturing. For example,
the highest recycled content corrugated,
Orora Packaging Solutions is the proud
glass and aluminium in the world.”
manufacturer of Envirokraft™, which is
Orora Packaging Solutions’ plastic
100% recycled corrugated board. Coupled
products do not escape efforts to move
with its unique digital printing capabilities,
to circular economy principles: “Even
Orora Packaging Solutions is one of only
in cases in which we sell plastics, we
a handful of suppliers in North America
endeavour to ensure that the plastics
that can offer customers 100% recycled
have PCR content so that the customer
corrugated with digital printing.
participates in the circular economy,”
Since 2021, Orora has also made
he added.
significant investments in increasing
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Orora (WILO) programme, which promotes recycled content in its glass manufacturing
women in leadership roles, is a particular highlight here.
operation in Australia. “We made a major $25 million investment in our new
The reusable revolution
world-class glass beneficiation plant, for
“We see reusable packaging as a critical
the purpose of reducing our energy use and
enabler of the circular economy, and we
greenhouse gas emissions,” said Mr Bradley.
are focusing resources and investments
Climate change is the second pillar, and
on developing reusable solutions in order
here Orora Packaging Solutions strives to
to meet the demands of what will surely
help its customers make the best choices
be a critical factor in the future of pack-
for the environment. “We believe that our
aging,” Mr Bradley explained.
role is to help our customers make more
Orora is also partnering closely with
sustainable choices for the products
the US Department of Agriculture and
that they require,” he explained.
has been invited to participate in a new
The third pillar is community,
US/EU dialogue on reusable packaging,
encompassing the company’s efforts to
prompted by the PPWR – a new pack-
champion diversity and human rights as
aging directive in the EU – which
well as the health and safety of its staff.
will have massive impacts across
The company’s Women in Leadership at
the world.
n
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