2024/25
Summary
2024/25
PrimeGlobal unites member firms in more than 1,200 locations, fostering a collaborative community built on impact, innovation, and opportunity.
The 2024/25 milestones mark the successful completion of Strategy 2025. With a dedicated focus on sharing AI innovations, nurturing future leaders, and preparing for new business opportunities, PrimeGlobal significantly strengthened its global community this year.
As PrimeGlobal prepares to launch Strategy 2030, it remains committed to building on its legacy of innovation and collaboration – listening to and responding to member firms as they navigate a rapidly changing business landscape.
HIGHLIGHTS
• PrimeGlobal member firm combined revenue increased by 19% reaching a record total annual revenue of US$6.4 billion
• Added seven new countries – growing to 316 member firms
• Grew office locations to 1,271 with over 53,000 staff
• Member satisfaction reached highest-ever level at 88%
• Net promoter score increased by two points to +43
• Increased registrations on MyPrimeGlobal by +15% to over 8,000
• Expanded My PrimeGlobal to let firms see which technology providers other members use –making it easier to share best practices and saving significant time in procurement
• Pioneered AI adoption as the first group to form strategic partnerships with DataSnipper and Suralink – launching user groups that help members harness next-gen technology
• Over 2,500 member ‘like’ recommendations
• Completed its Golden Globe Awards, celebrating the exemplary efforts of member firms going beyond conventional business practices to innovate in both AI advancements and sustainability
Listening to our members and truly understanding their needs is our greatest strength. It’s their diverse and collective insights that guide our strategic support and enable us to form collaborations to facilitate growth in a rapidly transforming landscape – it’s what makes us better together.
STEVE HEATHCOTE
PrimeGlobal CEO
Strategy 2025
ACHIEVEMENTS / SUMMARY
Strategy 2025
ACHIEVEMENTS / SUMMARY
When PrimeGlobal launched its Building Our Future Together strategy in 2021, it was shaped by its most extensive consultation process to date. More than 90% of member firms shared input, and every Regional Council endorsed the vision, mission, purpose, and values. Five priorities were identified and agreed upon: ‘Connect Our Community’, ‘Share Our Practices’, ‘Focus on Quality’, ‘Deliver Long-Term Growth’, and ‘Build Our Reputation’.
Five years on, these priorities have guided PrimeGlobal’s work and produced clear results.
A defining achievement of the period has been the successful delivery of ‘One PrimeGlobal’, the transition from five Boards to a single global Board is complete, with all Board members directly elected by Regional Councils. These Councils also provide annual input to planning and help prioritize initiatives with the greatest global impact. The next stage is to use this unity to deliver maximum value, with measures and targets driving consistency across the association.
CONNECTING THE COMMUNITY 1
A major objective of Strategy 2025 was to strengthen connectivity across the association. The association’s footprint expanded from 941 offices at the start of the strategy to more than 1,271 locations today (a 35% increase), and its presence grew from 101 to 120 countries (19% growth). On its digital platform, user numbers doubled from around 4,000 to more than 8,000 as My PrimeGlobal became the center of the member experience. My PrimeGlobal now integrates referrals, Communities of Practice and – importantly – searchable firm and individual profiles by expertise.
Beyond the platform, programs such as Workation (with 62 firms registered) and the ‘Today Tomorrow Future Leaders’ group created new, practical ways for people to meet, collaborate and learn across borders. The result is a more connected community with faster access to the right people and knowledge when it matters.
SHARING PRACTICES
PrimeGlobal has significantly expanded opportunities for knowledge exchange. Members now benefit from 120+ insight articles per year and more than 60 webinars annually. With the return of in-person events, conference satisfaction has consistently exceeded 90%, including a record World Summit with 225+ delegates from over 40 countries.
A network of 60+ alliance partners and five strategic partnerships – DataSnipper, ACCA, AICPA, Xero and Suralink – opened access to leading tools and expertise. Crucially,
global benefits from these providers, previously limited to only some regions, are now available everywhere.
To celebrate excellence and support benchmarking, PrimeGlobal launched its Golden Globes awards. These highlight firms leading in specific areas so members can compare their own practices to the best and accelerate improvement.
FOCUS ON QUALITY
Quality was a central theme of the strategy with PrimeGlobal moving from no referral tracking in place, to monitoring more than 1,000 referrals annually, with automated follow-up where responses are delayed. Referral satisfaction is now captured and reported, creating a consistent global standard.
Engagement points also now track collaboration, referrals and inductions across the association, with almost 3,000 recorded ‘likes’ in MyPrimeGlobal that help members identify and acknowledge valuable contributions and collaborations.
Governance has been strengthened alongside operational quality. With the transition to a single global Board and direct elections by Regional Councils, oversight is clearer and member‑led. Internally, PrimeGlobal also elevated its own standards: We achieved our staff trust target with 84% agreement in our annual survey and double‑digit improvements in wellbeing and motivation – evidence of a healthy, high‑performing team enabling member success.
DELIVERING LONG-TERM GROWTH
PrimeGlobal delivered sustained, broad-based growth. Combined firm revenues rose from approximately $2.9bn in 2020/21 to more than $6.4bn in 2024/25 – an increase of 114%. Growth was driven by both the recruitment of new firms and expansion within existing members.
In line with its strategic focus, advisory firms were actively recruited; analysis shows a significant percentage increase in advisory‑related revenues during the period, reflecting both new joiners and expansion in advisory services among incumbent firms.
Geographically, PrimeGlobal converted Asia Pacific from a strategic weakness into a strength, with International Accounting Bulletin rankings improving to many top‑tier positions: China moved to 2nd, Hong Kong to 1st, South Korea to 1st, India to 2nd, Japan remained 1st, and Singapore advanced to 1st. Targeted recruitment also strengthened its presence in Japan, China, Brazil, Finland, Sub‑Saharan Africa and Australia.
BUILDING REPUTATION
PrimeGlobal strengthened its standing within the profession with external profile advanced in line with its growth. PrimeGlobal rose from fifth position to within the top 3 in the IAB global rankings, gained nine industry awards over the period, and earned Association of the Year in 2020, 2022 and 2023. Member satisfaction climbed from 80% to a record 88%. Its global brand was refreshed with a consistent tagline and language that clearly positions PrimeGlobal as an association of both advisory and accounting firms – reflecting where it stands today and the value it delivers.
Across all five strategic themes, Strategy 2025 has been delivered with measurable results and a stronger, more unified operating model. The shift to One PrimeGlobal –supported by modern platforms, clearer governance, and consistent global standards – means members can connect faster, share and adopt leading practices, and deliver higher‑quality outcomes for clients.
CONCLUSION
PrimeGlobal’s Strategy 2025 has been delivered in line with the strategic themes set out in 2021. By focusing on connectivity, shared practices, quality, growth, and reputation, the association has strengthened its position globally while responding directly to the priorities identified by its members.
From revenue growth and geographic expansion to improvements in quality and reputation, the achievements of this period demonstrate that PrimeGlobal has remained a member guided, staff led association, responsive to changing needs and committed to delivering long-term value.
GLOBAL REACH
101
120 countries countries
19% INCREASE
BIGGER FOOTPRINT
941
1,271 offices locations
35% INCREASE
Our impact
LAYING THE FOUNDATIONS
Our impact
LAYING THE FOUNDATIONS
This year marked a significant milestone for PrimeGlobal with the launch of its first Impact Statement, laying the foundation for Strategy 2030 – Ready for Business. This statement captures its collective ambition.
The statement provides a clear and unifying compass. It articulates the value PrimeGlobal delivers and the future it seeks to shape.
By grounding initiatives in this Impact Statement, PrimeGlobal ensures its efforts not only respond to
immediate challenges, but also contribute to long term, sustainable growth across its firms, people, clients, and the wider communities it serves. This balance of present action and future ambition defines its brand position, ‘Today. Tomorrow. Together.’
Our purpose is to empower a bold and collaborative global community that is at the forefront of trends and opportunities, enabling member firms to achieve sustainable growth for their firms, people, clients and local communities.
A YEAR OF COLLABORATION
AND COLLECTIVE CONTRIBUTION
This year’s achievements demonstrate how PrimeGlobal’s purpose is being lived out in practice. Across every region, member firms are being brought together to exchange knowledge, embrace innovation, and collaborate to build firms which are more resilient, sustainable, and future ready.
From harnessing AI to developing future leaders, advancing sustainability, and strengthening the voice of the community on the global stage, each initiative reflects the power of collaboration and the impact it creates when pursued collectively.
HARNESSING AI FOR COLLECTIVE PROGRESS
In a year defined by rapid technological change, PrimeGlobal placed innovation at the heart of its efforts to strengthen global connections and knowledge sharing. Guided by member feedback, it expanded its focus on AI and automation, creating new opportunities for firms to learn, share, and adopt emerging technologies with confidence.
Two new strategic partnerships were established with Suralink, a client collaboration workflow platform, and DataSnipper, an audit AI solution – both offering exclusive benefits to member firms. In addition to the AI hub member resource and online forums for sharing best practice, new technology insight sharing capabilities were introduced to the member site, making it easier for firms to share learnings and access new tools across the community.
PrimeGlobal placed innovation at the heart of its efforts to strengthen global connections and knowledge sharing.
HARNESSING AI FOR COLLECTIVE PROGRESS (CONT)
AI integration took center stage at PrimeGlobal’s Business Leadership Summit this year. Member firms from across the globe came together to share real‑world experiences of experimenting with, implementing, and learning from AI. The event, and others that have taken place since, create a space for honest dialogue –highlighting both successes and setbacks – and surfaced practical lessons on overcoming fear, building people first capability, balancing innovation with governance, and enhancing audit quality.
PrimeGlobal’s ‘Golden Globes’ awards showcased some of the most pioneering and successful sustainability and AI initiatives around the world. Extending the depth and breadth of insight sharing in these priority areas both fosters innovation and provides best‑practice blueprints across the community.
Powering collaboration
Through the development of a new member app, set to launch In November 2025, PrimeGlobal is significantly accelerating collaboration and direct resource sharing through community forums and cross border knowledge exchanges.
STEVEN NGUYEN Hall Chadwick
By exchanging stories, policies, and approaches across borders, PrimeGlobal is helping firms accelerate adoption, reduce risk, and build confidence in AI as a transformative force for the profession.
DRIVING SUSTAINABLE CHANGE
Just as PrimeGlobal is helping firms embrace the opportunities of AI, it is committed to ensuring innovation goes hand in hand with responsibility and sustainable growth. Future success depends not only on innovation and growth, but on building a world that is sustainable, inclusive, and resilient.
By embedding responsibility into every initiative, and uniting firms around shared purpose, PrimeGlobal is demonstrating how collective action can deliver meaningful impact.
DRIVING SUSTAINABLE CHANGE (CONT)
Local actions adding up to global impact
What started as a simple idea of supporting nature with each PrimeGlobal in person event has delivered tangible environmental impact that’s setting the stage for what’s possible when professional networks collaborate for impact.
By partnering with Sumthing, a digital platform connecting its partners with selected nature organizations, making environmental giving accessible while transparently showcasing collective results. This is a partnership enabling PrimeGlobal to contribute positively to the environment and inspire others to do the same.
The numbers speak for themselves. For every attendee at each PrimeGlobal event this year, Sumthing supported the restoration of 4m² of mangrove forest in Kenya and cleaned 10kg of plastic from rivers in Cambodia.
Moving forward, each PrimeGlobal event will support different projects from Sumthing’s platform, and, where possible, will match the geography of conference focuses.
By uniting individual efforts, it is possible to create a collective power that multiplies far beyond what any of us could achieve alone. Sumthing is the sum of things that count.
For every attendee at each PrimeGlobal event this year, Sumthing supported the restoration of 4m² of mangrove forest in Kenya and cleaned 10kg of plastic from rivers in Cambodia.
8,580kg
3,432m²
Mangrove forest restored
INCREASING SUSTAINABILITY SUPPORT FOR FIRMS
Alongside Sumthing, strategic partnerships with Trace and Boxfish empower firms to advance their own sustainability journeys, from carbon footprinting to nature positive action and regulatory readiness.
PrimeGlobal’s integrated sustainability program has delivered measurable results across its global community, helping member firms embed ESG into operations and service lines, while contributing to a more sustainable and inclusive future. At the heart of this effort are the online ESG & Sustainability Hubs, which curate expert insights from members and partners.
The 2025 Member Survey confirms growing momentum: 22% of firms are expanding ESG services, while 14% are now helping clients reduce environmental impact. Sustainability is among the top three fastest growing service lines projected over the next five years.
Leading on the global stage
PrimeGlobal also amplified the voice of the profession at global sustainability forums. It was the only accounting and advisory association invited to speak at the ‘B for Good Leaders Summit’, leading the Accountants for Good session and showcasing ESG leadership.
At ChangeNOW 2025, the world’s largest changemaker event, PrimeGlobal hosted a session on sustainable stewardship. The organization’s ongoing support for the Stewards of a Sustainable Society program continues to nurture long term leadership, reinforcing its commitment to a purpose led, sustainable profession.
NEELE WEHMEYER BA Group
True change happens when small actions, multiplied across a network, create a ripple of global impact.
22%
Firms are expanding ESG services
14%
Firms are helping reduce environmental impact
NURTURING TOMORROW’S LEADERS
PrimeGlobal invests in its people with employee focused initiatives including all‑staff annual workshops focused on aligning and fulfilling our shared vision, mission, purpose, and values. An anonymous annual employee survey to drive continuous improvements. In 2024, we achieved a 95% employee satisfaction rate, marking a 16% increase since 2022.
We invest in our people with innovative, on demand business coaching – developed in partnership with a professional coach to support growth at every level.
Achievements are celebrated through promotions and by highlighting strong diverse leadership, fostering growth and development across the organization. PrimeGlobal strengthened its team
RANDY NAIL HoganTaylor LLP
considerably in the first quarter of 2025 with five all female appointments and promotions.
Inclusivity is central to the PrimeGlobal brand and community with many member firms recognized as the most progressive and employee centric in the sector, with a number of prestigious awards and accolades.
PrimeGlobal brings together leading voices from across the globe to share the latest perspectives on talent in fast‑transforming landscape. By uniting CEOs, managing partners, and innovators, PrimeGlobal creates a platform for candid dialogue on the skills future leaders need most.
By bringing together the individual experiences of such a diverse community, PrimeGlobal shares collective wisdom –helping firms prepare tomorrow’s talent by learning, and growing together.
Governance update
VOICES HEARD
Governance update
VOICES HEARD
PrimeGlobal’s current governance model has been in practice for five years, operating as one association, with a wide range of stakeholders. The Executive Management Team leads the organization and seeks guidance from all members whose voices are heard through Regional Councils, the Board, and the annual, independent, third-party survey.
The Executive Management Team (EMT), led by the Chief Executive Officer, is responsible for formulating and delivering the strategy and leading the association. The executive leadership is supported by a wider team of professionals who are located around the world. www.primeglobal.net/about us/ people/executive management team
The Board is an oversight body which approves the Strategy and annual budget and oversees strategy delivery. The Board is elected by Regional Councils.
The Regional Councils, representing the diversity of the regions’ composition, provide advice and support to EMT and help shape PrimeGlobal’s future. Regional Councils are focused on helping create member value and represent the needs, suggestions, and
perspectives of all members. They contribute to the development of strategy and promote engagement with members. Regional member firms elect Council members.
The annual survey is a vital method to collect feedback, shape the Strategy and assess overall member satisfaction. The survey is sent to all stakeholders in the member firms and is scrutinized by association leadership, Regional Councils and Board. Annual plans are developed to respond with appropriate insight and action.
BOARD ACTIVITIES 2024/25
• Met six times formally with members of the EMT
• Provided extensive input to guide the development of our new 2030 – Ready for Business –strategy, including convening an additional meeting and holding two in-person meetings
• Established Finance and a CEO Remuneration Committee which make recommendations to the Board
• Approved the annual accounts for 2023/24
• Approved the 2025/26 budget and performance targets
• Reviewed and provided ongoing input to the strategic risk register
• Reviewed the CEO’s annual performance and agreed on performance award for 2024/25
• Advised on EMT targeted approach to new member recruitment
• Approved revisions to the Strategy Investment Roadmap, including 2025/26 priorities
Over 2024/25 the Board completed one of its most critical responsibilities in overseeing the development of our new strategy by the Executive Management Team. I am delighted with how fully Board members engaged, listened to member sentiment from our Councils, and provided extensive support throughout the process. Building on the strong foundation delivered by our Strategy 2025, our new strategy will ensure our members are ready for the future. I very much look forward to its launch.
EDWIN VOGEL PrimeGlobal Chair
FINANCIAL OVERSIGHT
The Board annually establishes a Finance Committee and approves its terms of reference which determine responsibilities. The Committee reviews and oversees finances, accounting, assurance, and PrimeGlobal internal controls.
The Board delegates accounting record keeping responsibility to the Chief Executive Officer and Executive Director – Finance & Operations. Both are qualified professional accountants. They are accountable for keeping proper records, explaining transactions, and disclosing the financial position of PrimeGlobal. Responsibility is delegated to safeguard assets and take practical steps for prevention and detection of fraud and other irregularities.
The Committee was assured that the independent internal audit review conclusion was Excellent. The Committee asserts that the financial information included in this report provides information necessary for members to assess PrimeGlobal’s performance and financial position.
Please note, our financial year runs June – May.
Activities:
• Met three times formally with the Executive Director – Finance & Operations and the CEO present
• Evaluated the auditor’s findings regarding the agreed upon procedures review of select accounts and key controls
• Reviewed the effectiveness of our member dues model recommending changes to support members in low GDP countries.
Reviewed:
• Quarterly results and annual forecasts
• Annual accounts for 2023/24 and recommended to Board for approval
• Expected financial results 2024/25
• Budget for 2025/26 and recommended to Board for approval
• Financial projections to 2027
• Compliance with taxation matters
At year end, the Committee reviewed the 2024/25 annual accounts and recommended them to the Board to approve.
Provided guidance:
• Revisions to authority policy for member dues deductions
FINANCIAL OVERSIGHT (CONT)
Importance of holding reserves
PrimeGlobal maintains financial reserves to:
• Support member firms when unexpected costs arise or revenue decreases
• Provide funding to invest in initiatives that deliver value today and ensure long term relevance.
Sustaining appropriate reserves is essential. It helps PrimeGlobal manage the impact of potential member attrition and related dues changes, and they provide a safeguard against the growing risk of global disruption, such as event cancellations. While insurance is in place, reserves give the confidence to commit to venues, continue delivering events, and uphold member support and strategic priorities without interruption.
The Board monitors risks through a Strategic Risk Assessment ledger. The most significant risk identified relates to ongoing M&A activity and disruption across professional firms. Adequate reserves are therefore critical to withstand the potential loss of members and to provide time to adjust our strategy and activities if required.
PrimeGlobal’s target is to maintain reserves equivalent to around six months of operating expenditure (excluding conference costs). While currently below this target, PrimeGlobal is committed to closing the gap in the future. In the past year, it also invested in extending its online member platform, a key enabler of its new strategy. Maintaining strong reserves ensures strategic investments continue so member firms can develop, stay relevant, and succeed.
The Board monitors risks through a Strategic Risk Assessment ledger.
2024/25
Performance results
2024/25
PrimeGlobal’s Executive Management Team (EMT) monitors performance indicators on a monthly basis, aligned with the strategic themes set out in Strategy to 2025/26. These themes are shaped and agreed upon by the Board and Regional Councils, ensuring they reflect the priorities of our global membership. Its ambition remained clear: to help members connect, collaborate, and thrive by attracting and retaining target clients while delivering high-quality advice and services.
2024/25 marked the penultimate year of PrimeGlobal’s inaugural strategy, during which significant progress on its roadmap was made despite navigating a period of considerable change. Overall performance remains strong across the scorecard. This year also saw the development of our Ready for Business Strategy to 2030, developed at a pivotal moment as disruption across the profession continues to accelerate.
PrimeGlobal sustained a membership base of more than 300 firms, offsetting consolidation and private equity acquisitions with successful recruitment
across all regions. Combined firm revenue reached a record $6.4bn – an increase of approximately 19% over the previous year. Importantly, member satisfaction achieved a record high of 88%.
PrimeGlobal set goals that are ambitious yet achievable, designed to drive member engagement, promote excellence, and fuel association growth. It kept the organization focused on its strategic themes.
$5,000,000,000
$7,000,000,000
$4,000,000,000
$6,000,000,000
$3,000,000,000
$5,000,000,000
$2,000,000,000
$4,000,000,000
$3,000,000,000
$2,000,000,000
$1,000,000,000
CONNECT OUR COMMUNITY
PrimeGlobal connects members in meaningful ways by embracing innovation, technology, and blended solutions. In 2024/25, it advanced major projects designed to improve collaboration and engagement, while delivering practical tools for members.
As part of its Strategy Roadmap, plans have been underway to launch a new member app and community platform, during the final two years of the current strategy. This enhanced platform shaped directly by member survey feedback, will transform usability and serve as a cornerstone of our next strategy.
2024/25 RESULTS AND 2025/26 TARGETS
1. Digital engagement: web engagement Achieved +20,000 / page views / month 25,000 pages / month
2. Social engagement: organic engagement rate % All stayed in top 4: LinkedIn, Facebook, X Stay in top 4 All stay in top 4: LinkedIn, Facebook, X
3. My PrimeGlobal +29% full profile completions Increased member contacts by 10% Full profile completions to +30% of total professionals registered; Increase member contacts by 10% Full profile completions to +30% of total professionals registered Increase member contacts by 5%
4. Event engagement, attendance & quality 3,000 annually satisfaction achieved 2,500 (virtual and in person); annually 60% of evals likely/very likely to recommend 3,000 (virtual and in person). 70% of evals likely/very likely to recommend
5. Partners Averaged 60 qty 60+ partners; 30+ covering each region 60+ alliance partners
6. Referrals tracked
Launched development of the advanced member platform and mobile app, shaped by member feedback and offering enhanced usability, modern features, and event functionality.
Expanded My PrimeGlobal to let firms see which service and technology providers other members use – making it easier to share best practices, build connections, save significant time in procurement, and ensure maximum value from technology investments.
Launched website translation services in Chinese, Spanish, Portuguese, and French, expanding reach and accessibility in key markets.
Held global workshops exploring business models and supporting firms through consolidation and private equity investment.
Enhanced website functionality to highlight collaboration with Alliance Partners – trusted, member‑recommended vendors.
SHARE OUR PRACTICES
This strategic theme is dedicated to strengthening collaboration and knowledge-sharing across the global membership. PrimeGlobal highlights best practices through thought leadership, events, expert panels, and webinars. In 2024/25, members and staff worked together to consistently showcase expertise across all channels and through both in person and virtual opportunities.
1. News & Thought Leadership Submissions Achieved
No of article submissions focused on insight themes each month: 10
2. Newsletter open rate Achieved
3. No. of professionals engaged with COPs We overestimated the number of posts on forums based on early use of My PrimeGlobal.
300 page views (3 out of 4 newsletters)
No of article submissions: 10 each month PrimeGlobal led, with input from member firms.
300 page views (3 out of 4 newsletters)
Delivered a wide range of events, with all major gatherings meeting or exceeding registration targets.
Responded quickly to emerging issues, including hosting a timely webinar on tariff impacts for food, agriculture, and manufacturing clients.
Sustained our partnership with Vistage, supporting member access to leadership development and C suite networking.
Launched the first Collaborate AP event in Hong Kong, maximizing networking opportunities through dynamic breakout sessions.
Held September 2024 annual member meetings, reinforcing priorities and strengthening alignment across regions.
Celebrated innovation through the PrimeGlobal Golden Globes awards, with 30+ entries and winners across all regions, recognizing leadership in sustainability and AI.
FOCUS ON QUALITY
In 2024/25, PrimeGlobal strengthened its focus on measuring and enhancing member engagement to ensure quality and long‑term value across the association.
2024/25 RESULTS AND 2025/26 TARGETS
Target Result 2025/26 Targets
Achieved Firms at risk less than 20 at year end
1. Quality Engagement
Achieved 1,000+ likes by members
Firms at risk less than 20 (tracked each quarter – less than 20 at year end)
Registered satisfied referrals 500+
New measure needed for Higher Logic once launched
Introduced an at risk engagement indicator, updated quarterly, to identify firms requiring re engagement support. This reduced the number of at‑risk firms to fewer than 20 by year end.
Recognized highly engaged ‘champion firms’ whose contributions enriched the community.
Enhanced engagement measurement through a dynamic scorecard, awarding points for activities such as event participation and peer endorsements (‘likes’).
Prepared to expand engagement measures through the forthcoming collaboration platform, creating new ways for members to collaborate and build trust.
Added ownership model questions to the Required
Annual Firm Information Survey, providing insights to inform strategy and support firms in a changing environment.
DELIVER LONG-TERM GROWTH
The Deliver Long Term Growth theme ensures PrimeGlobal’s long term viability by tracking progress against growth targets, building team capacity and capability, strengthening recruitment, and safeguarding governance. In 2024/25, we delivered strongly across all these areas, achieving every target.
1.
Combined firm revenue reached $6.4bn, a record high, supported by organic growth and new member recruitment. Strategic recruitment brought new firms into the association across 18 markets, including BHP in the UK, ifac in Ireland, Grassi in the US, Shanghai CPA in China, and Acclime in ASEAN.
Revenue growth of 19% outpaced the IAB reported 7% average among the top 10 networks and associations. In Asia Pacific, PrimeGlobal achieved significant 61% fee growth.
Expanded global reach to 1,271 locations, the most geographically diverse coverage of any association.
Achieved a record high 96% staff satisfaction, reaffirming PrimeGlobal’s culture of listening and acting on team feedback.
Asia Pacific Leadership: PrimeGlobal secured top rankings across multiple markets, including #1 positions in several key countries.
Broad Regional Strength: Maintained strong second and third place standings across other major Asia Pacific economies.
Ongoing Growth: Expanded to 62 firms across 23 countries in 2025.
BUILD OUR REPUTATION
In 2024/25, PrimeGlobal strengthened its global reputation through media coverage, partnerships, recognition, and member satisfaction gains.
Secured strong global and regional media coverage, particularly around the Golden Globe awards and thought leadership articles showcasing innovation. Celebrated member recognition, including Carla MacCall’s continued role as AICPA Chair.
Expanded strategic partnerships, by adding DataSnipper and Suralink to help members adopt AI. We are the first group to establish a partnership with DataSnipper and we are currently establishing a user group for members.
Continued our partnership with Sumthing, which is supporting us in delivering a positive sustainability impact.
Published the sixth Annual Impact Report, publicly available to demonstrate transparency and impact.
Achieved 88% member satisfaction and improved Net Promoter Score to +43, up 18 points in three years, reflecting growing loyalty.
Won the IAB Sustainability Award against strong competition, alongside recognition for members in categories including Young Accountant of the Year and Association of the Year finalists.
Received 30+ Golden Globe award entries, celebrating innovation and excellence across regions, particularly in sustainability and AI.
Transform to 2030
Transform to 2030
READY FOR BUSINESS
PrimeGlobal’s Strategy to 2030 sets the course for the years ahead. Launching in early 2026, with detailed plans and clear targets, the strategy reflects the voices of members and the collective ambition of PrimeGlobal. Together, it will ensure the association remains ready for business and ready for the future.
WHY CHANGE, WHY NOW?
The profession is undergoing profound transformation. Artificial intelligence, automation, and predictive analytics are reshaping compliance and assurance. Mergers, private equity, and new ownership models are altering firm structures. Clients increasingly expect forward looking insights, not just technical accuracy.
Two decisive enablers – talent and technology – will shape the next decade. Firms must attract and retain future leaders while building skills in digital tools, AI, and data analytics. At the same time, they need the leadership and relationship building capability to translate technology into strategic advice.
PURPOSE AND IMPACT
PrimeGlobal’s updated Impact Statement captures this ambition:
We empower a bold and collaborative global community that is at the forefront of trends and opportunities, enabling member firms to achieve sustainable growth for their firms, people, clients, and local communities.
This commitment ensures firms evolve with confidence while remaining anchored in long term value, sustainability, and trust.
The strategy is set. The commitment is strong. The impact will be created together.
STRATEGIC THEMES
The strategy focuses on three interconnected themes – each underpinned by technology as the enabler that makes them possible:
Build capability Equipping firms with the talent, tools, and technology to modernise services, strengthen leadership, and expand into advisory areas such as corporate finance, technology, and sustainability. Technology underpins new skills development, knowledge sharing, and global access to expertise.
Drive opportunities Proactively connecting firms to collaborate on client delivery, product innovation, and new markets. Technology will power these connections, from digital platforms that match expertise to data driven insights that showcase member strengths worldwide.
Activate our community Deepening engagement across the association, especially among next generation leaders. Technology enables this by creating agile, inclusive spaces for collaboration, transparent governance, and sustainable ways of working across borders.
READY FOR THE FUTURE
Delivering this strategy will be a shared responsibility. PrimeGlobal will provide the platforms, governance, and partnerships to support firms, while members bring the innovation and expertise that drive our association forward. Together, with technology as the enabler, PrimeGlobal will remain at the forefront of a profession in transformation.
BUILDING MOMENTUM IN CORPORATE FINANCE
Corporate Finance is a priority within PrimeGlobal’s new strategy, reflecting firms’ ambition to grow their advisory services. This year has been about laying the foundations, with a focus on developing a scalable model for Corporate Finance. This framework will strengthen collaboration and knowledge sharing across our community, and over time, can be applied to other service lines.
Member feedback confirmed Corporate Finance as one of the top areas for growth over the next five years. By focusing here in 2025/26, we are broadening the support we offer to firms, while also attracting new members with specialist capabilities beyond PrimeGlobal’s traditional strengths in audit, accounting, and tax.
Key progress has already been made. A global review mapped Corporate Finance capabilities across all firms, creating clearer pathways for targeted collaboration. In Asia Pacific, we are preparing to launch a Corporate Finance
Community of Practice (COP), with potential to connect into Europe, while in North America, COPs are being developed to support Transaction Advisory Services, Capital Raising, M&A, and Investment Banking. These groups will be strengthened by the new community platform, which will enable more timely collaboration, real time knowledge exchange, and stronger cross border connections.
Together, these initiatives are shaping a compelling value proposition for Corporate Finance – positioning firms for success and driving collective momentum as PrimeGlobal enters its new five‑year strategy
PrimeGlobal’s commitment to Corporate Finance is creating stronger cross-border connections and new opportunities for our firm to grow while delivering greater value to clients.
IAN BARTON Quantum MD