Utility Magazine Media Kit

Media Kit

Utility is the voice of water authorities, energy utilities, and telecommunications networks, is the title of choice for all levels of industry decision makers, as well as government bodies and other major players like consulting engineers and firsttier contractors. It is Australia’s only dedicated magazine that covers essential service providers from all sectors, and every issue of Utility features thought-leading content from senior figures and independent experts in the utility space.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Utility reaches industry professionals around Australia by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

89.7K

4,317

8,163

click rate 6.4%

45,930

6,768

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Industry Leader

Print

• Full page ad in six print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in six editions

Digital

• MREC banner on website for the quarter

• One month of newsletter banners per quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided Annual Bonus

• One quarter of remarketing – use the combined power of Utility and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Utility.

Optional add-on

• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.

Growth & Visibility

Print

• Full page ad in six print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in two editions

Digital

• Wide web banner on website for the quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Small Business

Print

• Half page ad in six print editions

• Print ad repeated in digital replica edition

Digital

• Inline banner on website for the quarter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also

understand that clients need flexible campaigns that best suit their needs. Our team is always on hand

to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

SA Water Chief Executive, David Ryan (Utility May 2025)

Companies most engaged with our content include:

AusNet General Manager Strategy and Regulation (Distribution), Charlotte Eddy (Utility May 2025)

Roles our readers perform include:

Head

Head

Senior Policy Officer

Head

Head

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 7,900+ industry decision makers

Editorial

At Utility we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An in-depth look at your business, and the impact it is making on the industry.

An article looking at the development of a product and the problem it solves for the industry.

An article that homes in on the specific features and benefits of a particular product or service.

profiles from leaders within your industry and/or organisation.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Collaboration across sectors Building resilience

Major Features

Water operations

Energy networks

Other Features

Powering collaboration

Asset management

Telecommunications

Delivering the future Sparking change Caring for Country Empowering voices

Major Features

Water for the future Grid security

Other Features

Cyber security Major Features

Critical infrastructure

Jobs, training and safety

Disaster management

Sustainability

Event Distribution

EN26

17–19 March 2026

WIOA Vic 2026

25–26 March 2026

Event Distribution

OzWater’26

26–27 May 2026

Water networks

Future energy

Other Features

Gas

Connectivity

Energy storage

Demand management

Major Features

Sustainable water

Renewables

Other Features

Innovation and digitisation

Project delivery

Trenchless technology

Daring to disrupt

Event Distribution

Australian Energy Week June 2026

WIOA Qld

24–25 June 2026

Event Distribution

WIOA NSW 9–10 September 2026

Converge 2026 September 2026

No Dig Down Under 2026 September 2026

Major Features

Water security

Powering net zero

Other Features

Recovery and resilience

Circular economy

Bridging the gap

Community engagement

Major Features

Water stewardship

Energy equality

Other Features

Customer advocacy and retail

Workforce development

Complaince and regulation

Digital utilities

Event Distribution

All Energy

TBC November 2026

Waste Expo

TBC November 2026

Booking: 3 Dec 2025

Booking: 23 Feb 2026

Booking: 27 Apr 2026

Booking: 29 Jun 2026

Booking: 31 Aug 2026

Booking: 2 Nov 2026