2027
Media Kit
Roads & Infrastructure connects suppliers with professionals planning, building and maintaining transport networks, covering projects, equipment, materials, technology and policy across Australia’s road sector.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
151.2K+
Roads & Infrastructure engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Monthly exposure opportunities for 12month partners
Readership
5.5K+ Magazine circulation
28.0% Enewsletter open rate
52.9K+
Average monthly page views
13.9K+ Enewsletter circulation
8.3%
Enewsletter click rate
37K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
Executive (Managing Directors / CEOs / Executive Managers) 33% Managers (Project Managers / Procurement Managers)
31%
Specialist Contractor Roles
22%
Project Engineers
9%
Owners / Principals / Partners
5%
Geography VIC
28.5%
NSW
35.0%
QLD
19.3%
SA
4.1%
WA
10.7%
Other
2.4%
What the industry says “Partnering with Roads & Infrastructure offers CEA and its extensive portfolio of brands an opportunity to share key updates and relevant news with industry professionals and decision makers. It is a critical publication within our broader brand strategy and plays an integral role in allowing us to effectively communicate and engage with a very targeted audience.” Tara Stewart - Marketing Manager, Sany CEA
“SAMI Bitumen Technologies, a company deeply rooted in innovation, has teamed up with Roads & Infrastructure magazine to communicate our innovative approaches to the road construction industry. This magazine serves as an effective channel for SAMI to engage with our partners and increase visibility for our products and services.” Sebastien Chatard – General Manager, SAMI Bitumen
“Roads & Infrastructure gives National Precast Association a valuable way to bring precast into conversations about Australia’s infrastructure. It helps us share the work our members are doing, from smarter manufacturing and lower carbon solutions to the practical benefits of building with precast. As an association partner, we value the opportunity to connect with designers, contractors and decision makers beyond our own membership, and to show where precast can make a difference on real projects.” Cadell Taye - Chief Executive Officer, National Precast Association
“Knowing that Wirtgen’s stories are being shared directly with the decision makers of the civil construction industry in Australia, puts us in good stead to grow our business and product portfolio across the country. Showcasing the work of our clients using Wirtgen machinery on projects across Australia, allows us to reach all corners of the civil construction industry for meaningful engagement and demonstration of what our machinery is capable of.” Stuart Torpy – Managing Director, Wirtgen Australia
Association Partners Roads & Infrastructure has close relationships with its association partners to support sector growth, and ensure engagement with key decision makers
A sample selection of our audience
Martin Preece, Site Manager of T2D (November 2025)
Scott Power, CEO BMD (September 2026)
Gary Georgiou, CEO Georgiou Group (June 2026)
Ehssan Veiszadeh, CEO Transport Australia (February 2025)
Companies engaging with Roads & Infrastructure include:
Roles our readers perform include:
Fulton Hogan
DT Infrastructure
Chief Executive Officers & Managing
Downer
Georgiou Group
Directors
McConnell Dowell
Winslow Infrastructure
CPB Contractors John Holland BMD Symal Infrastructure
Janika Stubelj, Managing Director Amarapave (May 2025)
Fleet & Plant Managers Engineers & Technical Specialists
Infrastructure & Operations Directors
Safety, Sustainability & Environmental
KEE Surfacing
Project Directors & Project Managers
Managers
Transport for NSW (TfNSW)
Engineering & Design Managers
Digital Engineering & Technology
Asset & Maintenance Managers
Managers
Construction & Site Managers
Government Infrastructure & Road
Procurement & Commercial Managers
Authority Professionals
HiWay Group
Department of Transport and Planning (Victoria)
BildGroup
Main Roads Western
Laing O’Rourke
Australia
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Roads & Infrastructure, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Educate and engage audiences live
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
LEADERBOARD (ROTATING)
Solus EDM MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Converge Expo Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. Combining a large-scale exhibition, conference program and
networking opportunities, the event connects contractors, engineers, infrastructure owners and suppliers looking to build relationships, generate leads and secure future project opportunities.
Women In Industry Awards The Women in Industry Awards celebrate the achievements of outstanding women across Australia’s industrial sectors, including mining, engineering, manufacturing, transport, energy and construction. The awards
15-16 September 2027 Melbourne Convention & Exhibition Centre
recognise leadership, innovation, excellence and advocacy, while providing a platform to celebrate trailblazers, connect industry leaders and inspire the next generation of women to build successful careers.
womeninindustry.com.au Principal Partner
5,927+ attendees
106
14 years celebrating
65.4%
WOMEN DRIVING CHANGE AND RESHAPING AUSTRALIA’S INDUSTRIES
exhibitors
have purchasing power
Features schedule
Every issue of Roads & Infrastructure includes features on: • • • • •
Innovation Sustainability Safety Diversity Community Support
FEBRUARY Sustainable projects
Booking Deadline: 6 Jan 2027
JULY
AUGUST
MARCH Efficiency and Optimisation
Booking Deadline: 8 Feb 2027
SEPTEMBER
Safety Technology and Methodology
Road Rehabilitation and Stabilisation
Asset Management
Booking Deadline: 8 Jun 2027
Booking Deadline: 12 Jul 2027
Booking Deadline: 10 Aug 2027
APRIL Future of Construction
Booking Deadline: 10 Mar 2027
OCTOBER In-situ and Ex-situ Techniques
Booking Deadline: 8 Sep 2027
MAY Climate Resilience
Booking Deadline: 12 Apr 2027
NOVEMBER Servicing Communities
Booking Deadline: 12 Oct 2027
JUNE Contractors Capability Showcase
Booking Deadline: 5 May 2027
DECEMBER Year in Reflection
Booking Deadline: 10 Nov 2027
VIEW DESIGN SERVICES
VIEW MAGAZINE
VIEW DIGITAL SPECS
VIEW PRINT SPECS
For Partnership Enquiries contact: Loren Katie Logan Business Development Manager P: +61 434 792 225 E: lorenkatie.logan@primecreative.com.au