Issuu

2027

Media Kit

Rail Express connects suppliers with rail operators, project leaders and policy makers through timely coverage of passenger and freight networks, infrastructure, rolling stock, technology and investment.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

557.3K+

Rail Express engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.

Monthly exposure opportunities for 12month partners

Readership

5.6K+ Magazine circulation

31.7% E-newsletter open rate

381.4K+ Average monthly page views

18.6K+ E-newsletter circulation

14%

E-newsletter click rate

21.1K+ Social followers

Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.

Executive

27%

Operations

34%

Procurement

18%

Mid-Management

10%

Sales/Marketing

Other

Geography VIC

33.8%

NSW

30.9%

Qld

18.3%

11.2%

3.9%

ACT

1.3%

Tasmania

0.5%

Australia

78%

New Zealand

Asia

13%

EMEA

Americas

A sample selection of our audience

Wayne Johnson, Chief Executive Officer and Managing Director of ARTC (September 2026)

Matt Longland, Chief Executive of Sydney Trains (October 2026)

Companies most engaged with our content include:

Tony Prove, General Manager Operations for Queensland at Downer (September 2026)

David McGranaghan, Beveridge to Albury Delivery Director at Inland Rail (August 2026)

David Tucker, Chief of Project Advisory and Evaluation at Infrastructure Australia (June 2026)

Roles our readers perform include:

Queensland Rail

KiwiRail

CEO

Directory Strategy & Development

Metro Trains Melbourne

Suburban Rail Loop

CFO

Head of Growth

Authority

General Manager

Pacific National

Project Director

Rail Operations Manager

Aurizon

Director

V/Line

Executive Director

VicTrack

Tender Manager

Keolis Downer

Managing Director

Yarra Trams

BHP

Procurement Manager

Consultant

TasRail

Qube Logistics

Business Development Director

Head of Rail

Adelaide Metro

SCT Logistics

National Business Manager

Regional Sector Leader

Sydney Trains Sydney Metro ARTC Inland Rail Cross River Rail

Head of Plant & Assets Infrastructure and Transport Advisor Country Manager President

Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.

Buyers conduct 80% of research before speaking to suppliers

This research is increasingly being done through AI

AI preferences content from trusted media over company websites

In 2027, campaigns that create impact will start with great content

* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/

Crafted by industry experts Great content doesn’t live in one place. With Rail Express, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.

Enews

Podcast

Web

Video

Webinar

Build authority and credibility

Extend reach and AEO visibility

Deliver directly to engaged audiences

Bring real-world stories to life

Connect through expert conversations

Extend reach and AEO visibility

One story. Multiple channels. Compounding impact.

Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover

Early right hand page

Inside back cover

Double page spread

Enewsletter

Full page

Back cover

Half page

Premium ad space - website LEADERBOARD (FIXED)

BANNER (ROTATING)

Front cover

Solus EDM

LEADERBOARD (ROTATING) MREC (ROTATING)

Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.

Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.

Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.

Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.

Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.

Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.

Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.

Features Topic Spotlight schedule

Feb

March

April

May

June

July

Topic Spotlight

Light Rail

Manufacturing

Passenger Rail

Safety and Intermodal

Heavy Haul

High Speed Rail

Booking: 14 Dec 2026

Booking: 27 Jan 2027

August

Booking: 2 Mar 2026

September

Booking: 30 Mar 2027

October

Booking: 4 May 2027

November

Booking: 1 Jun 2027

December

Topic Spotlight

Signalling and Digitalisation

Condition Monitoring and Maintenance

Plant & Equipment

AusRAIL

Women in Rail

Booking: 6 Jul 2027

Booking: 3 Aug 2027

Booking: 31 Aug 2027

please supply update Booking: 28 Sep 2027

Booking: 1 Nov 2027 *subject to change

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For Partnership Enquiries contact: Claire Waters

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VIEW PRINT SPECS

Business Development Manager, Rail Express P: 0466 545 664 E: Claire.Waters@primecreative.com.au