Pump Industry is Australia’s only dedicated pump magazine and is produced by Prime Creative Media in cooperation with Pump Industry Australia (PIA).
Pump Industry brings together end users, specifiers, manufacturers and suppliers, providing the latest information about pumps and associated equipment across all industries, including water and wastewater, mining, oil and gas, food and beverage, seals, and more.
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Pump Industry reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
38.1K
Sector
C-Suite/Director/Owner/General Manager (24%)
C-Suite/Director/Owner/General Manager (24%)
Engineer (23%)
Engineer (23%)
Reliability Engineer (19%)
Reliability Engineer (19%)
Senior Manager/Head of (18%)
Senior Manager/Head of (18%)
Project Manager (11%)
Project Manager (11%)
Technician/Operator (3%)
Technician/Operator (3%)
Rotating Equipment Engineer (3%)
Rotating Equipment Engineer (3%)
Monthly exposure opportunities for 12-month partners
3,589
4,076
Water and Wastewater (20%)
Energy (17%)
Pump manufacture and supply (14%)
Mining (14%)
Manufacturing/chemical/pharmaceutical (10%)
Consulting/Engineering (7%)
Irrigation (7%)
HVAC/Building Services/Fire (4%)
Food & Beverage (3%)
Local Government (2%)
Other (2%)
open rate
12,721
monthly page views
8.1%
click rate
5,508
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
• Full page ad in four print editions
• Print ad repeated in digital replica edition
• Editorial opportunity in four editions
Digital
• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Pump Industry and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Pump Industry.
Optional add-on
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
• Full page ad in four print editions
• Print ad repeated in digital replica edition
• Editorial opportunity in two editions
Digital
• Wide web banner on website for the quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Half page ad in four print editions
• Print ad repeated in digital replica edition
Digital
• Inline banner on website for the quarter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also
understand that clients need flexible campaigns that best suit their needs. Our team is always on hand
to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Assistant
Head of the Western Treatment Plant and Sewerage Transfer Kris Coventry, Melbourne Water (Issue 50)
Water Conservation Programs Manager Suhanti Thirunavukarasu, Sydney Water (Issue 51)
Australian Refrigeration Council CEO Glenn Evans (Issue 51)
Roles our readers perform include: Engineer
Maintenance Engineer
Maintenance Superintendent (Rotating Equipment/Mechanical/ Maintenance)
Manager - Catchment, Land & Spatial Systems
Managing Director
Mechanical Construction and Commissioning Engineer
Mechanical Engineer
Mechanical Maintenance Coordinator
Production
Australian Institute of Heating, Air Conditioning and Refrigeration (AIRAH) CEO Sami Zheng (Issue 51)
Reliability Manager
Rotating Equipment Engineer
Rotating Equipment Engineer
Senior Asset Engineer
Senior Hydraulic and Fire Services Engineer
Senior Mechanical Engineer
Senior Process Engineer
Senior Reliability Engineer
Service Manager
Snr Rotating Machinery Engineer
Systems Engineer - Utilities/Rotating Equipment
E-newsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the E -newsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 4,700+ industry decision makers
At Pump Industry we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry. Personality profiles from leaders within your industry and/or
An in-depth look at your business, and the impact it is making on the industry.
homes
2026
Major Feature
Wastewater
Also Featuring
State of the Industry survey
Valves Fire Power Generation
Event Distribution
WIOA Vic
HVAC Innovation Conference
Connected by Water
Booking deadline: 3 November 2025
Major Feature Water
Also Featuring Seals
Motors, Drives & Engines Oil and Gas
HVAC
Event Distribution
OzWater 2026
WIOA Qld
QME 2026
Major Feature
Energy efficiency
Also Featuring Irrigation
Instrumentation & Monitoring
Food
Manufacturing
Event Distribution
WIOA NSW
Major Feature
Mining
Also Featuring Smart Pumps Couplings
Booking deadline: 16 March 2026
Booking deadline: 8 June 2026
Event Distribution
IMARC 2026
Waste Expo 2026
Plus the 2027 Industry Capability Guide
Booking deadline: 24 August 2026
