Issuu

Media Kit

Mining cuts through the noise to explore the forces driving change in Australia’s mining sector – from in-depth analysis and expert commentary to the timeless trends shaping innovation. Through its quarterly magazine and weekly newsletter, Mining offers industry leaders and emerging players a platform to influence, engage, and stay ahead of the curve in a rapidly evolving global landscape. Stepping back from the daily news cycle, Mining focuses on why these shifts matter and delivers the context and strategic insight decision-makers need to see the bigger picture.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The

best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Mining reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

38,571

2,368

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Industry Leader

• Full page ad in four print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in four editions

Digital

• MREC banner on website for the quarter

• One month of newsletter banners per quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided Annual Bonus

• One quarter of remarketing – use the combined power of Mining and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Mining.

Optional add-on

• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.

Growth & Visibility

• Full page ad in four print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in two editions

Digital

• Wide web banner on website for the quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Small Business

• Half page ad in four print editions

• Print ad repeated in digital replica edition

Digital

• Inline banner on website for the quarter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also

understand that clients need flexible campaigns that best suit their needs. Our team is always on hand

to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

WA iron ore asset president Tim Daly , Bluescope chief executive Australia

Tania Archibald (Mining Autumn 2025)

Companies most engaged with our content include:

Rio Tinto

BHP

Austmine

Elpinstone

Transmin

Komatsu

John Deere

Hitachi Mining

Caterpillar

Fortescue

FMG

Cummins

Roles our readers perform include:

Mine owner

Mine operator

C-suite excutives

Consulting engineer

Contractors

Specialist contractors

Equipment Suppliers

BHP

BHP Copper SA asset president Anna Wiley (Mining Winter 2025)

General Manager of Remote Operations at Roy Hill, Lily Meneghel (Mining Winter 2024)

Anglo American head of operations Matt Cooper (Mining Autumn 2025)

Northern Star managing director and chief executive officer Stuart Tonkin (Mining Winter 2025)

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Double page spread

Inside back cover

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

LEADERBOARD (FIXED)

MREC (AD TITLES)

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 15,400+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Solus EDM

Webskin

Editorial

At Mining we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.