2027
Media Kit
Inside Waste- Shaping decisions Inside Waste helps businesses demonstrate their expertise and explain how their products and services address the industry’s challenges. Through expert commentary, industry features and coverage of policy, investment and market developments, we help you build credibility, influence consideration of your solutions and connect with decision-makers across government, councils and the waste and resource recovery sector.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
81.9K+ Monthly exposure opportunities for 12month partners
6.3K+ Magazine circulation
28.5% Enewsletter open rate
6.5K+ Enewsletter circulation
11%
Enewsletter click rate
Inside Waste reaches leaders and specialists responsible for waste strategy, procurement, policy, regulation, investment and service delivery. Our readers work across government, councils, waste and recycling businesses, suppliers and major waste-generating industries Audience sector
Includes
State and federal government
Relevant departments, agencies, policymakers, program managers, and environmental regulators
Councils and local government
Waste services, strategy, procurement, infrastructure, sustainability, and council leadership
Waste collection and environmental services
Waste contractors, collection businesses, and industrial waste services
Recycling and resource recovery
Recycling facilities, organics processors, material recovery and specialist recyclers
Equipment, technology and infrastructure suppliers
Machinery, fleet, software, engineering and facility solutions
Water and wastewater
Water authorities, utilities and treatment operators
Major waste-generating industries
Mining, manufacturing, construction, food production, retail and healthcare
Consultants and industry organisations
Environmental consultants, associations, research and advisory services
Geography
41K+
Average monthly page views
8.2K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
VIC
25.3%
NSW
37.3%
QLD
16.8%
SA
5.8%
WA
7.4%
Other
7.4%
The waste network Two publications. One connected resource economy. Both publications reach decision makers across the waste, recycling and resource-recovery industry. Their complementary editorial approaches give advertisers different ways to connect with operators, councils, equipment buyers, suppliers and major waste generators.
28%
Shaping decisions
Delivering solutions
Editorial emphasis
Industry news, debate, opinion and market insight
Customer case studies, projects, equipment and innovation
Advertiser opportunity
Explain your expertise and connect it with industry challenges and customer needs
Demonstrate your capability, product performance and customer results
Campaign examples
Expert commentary, industry discussions, market features and integrated campaigns
Case studies, product profiles, site videos, demonstrations and buyer guides
Shared industry reach. Distinct editorial approaches. Choose the setting that suits your campaign, or combine both publications.
The people behind the numbers Reach roles that influence policy, procurement, investment and industry direction
Your campaign connects with leaders and specialists shaping waste strategy, regulation, infrastructure, procurement and service delivery across government, councils and industry.
Ester Landells, Senior Policy Officer, Local Govt NSW (ISW Dec/Jan 2026 p26-27)
Tracey Boyes, Executive GM Solid Waste, Cleanaway (ISW Feb/March 2026 p46-47)
Mike Arnold, BDM Remondis Australia (ISW April/May 2026 p33)
Simon Grange, COO Grange Growing Solutions (ISW June/July 2026 p52-53)
Carmen Loecherer, COO Resource Recovery, Veolia (ISW Aug/Sept 2026 p1)
Organisations represented in our audience include
Roles our readers perform include:
Alex Fraser Bingo Industries Cleanaway Veolia Remondis Department Of Environment Land Water & Planning (delwp) Department of Parliamentary Services Department of Government Services Local Councils Downer Group
Environment Protection Authority across all states
C&D Programme & Contracts Manager
Owner
CEO
CFO
JJ Richards
MD
Collection Services Manager
John Holland Group
Director
Commercial Manager
Melbourne Water
Director of Infrastructure
Coordinator Landfill Operations
Nestle Australia
General Manager - Fleet & Maintenance
Coordinator of Waste Operations
Solo Resource Recovery
Group Director-Environmental Sustainability
Coordinator Kerbside Operations
SUEZ
Head of Circular Economy
Coordinator Waste Infrastructure
Sustainability Victoria
Procurement Manager
Director Assets
Sydney Water
Project Manager - Waste
Fleet Asset Manager
Visy Recycling
Sustainability Manager
Landfill Site Manager
WSP Australia
Assets and Services Manager
Manager Asset & Waste Operations
Woolworths
Business Manager - Recycling
Operations Manager Liquid and Hazardous Waste
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Inside Waste, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Extend reach and AEO visibility
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
LEADERBOARD (ROTATING)
Solus EDM MREC (ROTATING)
please provide solus edm
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Features schedule
Edition
Editorial Feature
Coverage / topics included
Booking
Published
February / March
Collection fleets, trucks and safer service delivery
Municipal and contractor fleets, trucks and bodies, lifting systems, bins, telematics, routing, tyres, maintenance, safety, fleet transition and service procurement.
15 Jan 2027
22 Feb 2027
April / May
Regional waste solutions, transfer stations and facility upgrades
Regional logistics, shared services, transfer stations, mobile plant, compactors, weighbridges, facility upgrades, infrastructure planning, funding and service resilience.
9 Mar 2027
13 Apr 2027
June / July
Organics recycling and resource recovery
Food and garden organics (FOGO), commercial and industrial organics, food-waste prevention, collection systems, bins and liners, contamination management, depackaging, shredding and screening, composting, anaerobic digestion and biogas, processing equipment, odour and leachate management, compost quality, soil products and end markets.
10 May 2027
15 Jun 2027
August / September
Lithium-battery safety, product stewardship and fire risk
Battery identification, collection, storage and transport; product stewardship, recycling, thermal runaway, fire prevention and suppression, insurance, regulation and emergency response.
6 Jul 2027
11 Aug 2027
October / November
Energy from waste, alternative fuels and major infrastructure
Project planning and approvals, investment, procurement, construction and delivery, thermal treatment, refuse-derived fuel (RDF), solid recovered fuel (SRF), feedstock supply, grid connection, emissions monitoring, community engagement and offtake.
7 Sep 2027
13 Oct 2027
December / January 2028
Hazardous, medical and high-risk waste
PFAS, contaminated soils and water, clinical and pharmaceutical waste, dangerous goods, treatment and remediation technology, laboratories, transport, worker safety and compliance.
4 Nov 2027
10 Dec 2027
Year-round editorial opportunities •
Leaders’ outlook and industry perspectives.
•
Reuse, repair, refurbishment and recommerce.
•
Waste data, traceability and compliance.
Features highlight key opportunities throughout the year. Relevant news, projects, expert commentary and company stories can be considered across other editions, subject to editorial approval.
Campaign planning principle
Build a consistent presence across the year, with stronger activity around the editions and topics most relevant to your customers. Relevant stories can run beyond the highlighted features.
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For Partnership Enquiries contact: Chelsea Daniel
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Brand manager, Inside Waste P: 0425 699 878 E: chelsea.daniel@primecreative.com.au