Media Kit
Infrastructure is an industry-leading magazine that brings together asset owners, statutory bodies, consulting engineers and first-tier contractors to explore the biggest news and issues across the infrastructure industry.
Every issue of Infrastructure features thought-leading content from senior figures and the most experienced players in the infrastructure space. These experts look at major projects, developments, policy, technologies, equipment, processes and the significant factors impacting Australia’s infrastructure now and in the future.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Infrastructure reaches decision makers engaged in the construction, maintenance and management of Australia’s critical assets. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Company Type
163.3K
exposure opportunities for 12month partners
6,754
101,971
6,981
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Industry Leader
• Full page ad in four print editions
• Print ad repeated in digital replica edition
• Editorial opportunity in four editions
Digital
• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Infrastructure and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Infrastructure.
Optional add-on
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
Growth & Visibility
• Full page ad in four print editions
• Print ad repeated in digital replica edition
• Editorial opportunity in two editions
Digital
• Wide web banner on website for the quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Small Business
• Half page ad in four print editions
• Print ad repeated in digital replica edition
Digital
• Inline banner on website for the quarter
Tailor your own package
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also
understand that clients need flexible campaigns that best suit their needs. Our team is always on hand
to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
NSW (March 2025 issue, page 6)
Co (June 2024 issue, page 45)
Victoria (November 2024 issue, page 54)
Rail (November 2024 issue, page 22)
Premium advertising options – magazine
Inside front cover
Back cover
Early right hand page
Inside back cover
Premium advertising options – digital
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Wednesdays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
Premium ad space - website benefits
LEADERBOARD (FIXED)
MREC (AD TITLES)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 10,000+ industry decision makers
Solus EDM
Editorial
At Infrastructure we employ industry-leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Thought leadership (Clayton Utz)
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Features
Software, connectivity and digital twins
Condition monitoring and maintenance
Mapping, GIS and surveying
Training and skills
Construction outlook
