2027
Media Kit
Education Matters is the only industry resource dedicated to key decision makers, with practical insights on leadership, technology, teaching, and school improvement, supporting secondary education sectors.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
117.4K
Education Matters engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Monthly exposure opportunities for 12month partners
Readership Executive (Principals & Vice Principals)
9,492
9,090
Magazine circulation (Primary)
Magazine circulation (Secondary)
22.15%
19,706
Enewsletter open rate
25,632
Average monthly page views
Enewsletter circulation
3,549 Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
51.4%
Mid-level Manager (Head of Departments, School Business Managers & Curriculum Leaders)
24.0%
Finance
1.6%
Sales/Marketing
7.3%
Operations
15.7%
Geography VIC
28.4%
NSW
35.5%
QLD
18.4%
SA
6.3%
WA
8.3%
Other
3.2%
Australian Education Landscape A national overview of the schools shaping tomorrow’s generation
A sector of constant evolution
Insight for marketers
Education in Australia continues to evolve with:
Behind these numbers is a network of educators and
Australia’s education sector is one of the largest
•
Greater investment in digital learning and infrastructure
administrators influencing purchasing decisions in
and most diverse in the country – spanning
•
A focus on student wellbeing and inclusion
technology, facilities, curriculum and wellbeing.
nearly 10,000 schools, from metropolitan hubs
•
Rising collaboration between public and private sectors
to remote communities. Understanding this
•
Sustainability initiatives shaping school operations and design
landscape is essential for anyone supporting the
With content that helps these professionals do their jobs better every day, Education Matters connects directly with this audience – reaching schools across Australia
learning environment of Australian students.
and engaging the decision makers shaping the nation’s learning environments.
Total Schools : 9653
Schools by state and territory
Primary schools
6,234
Secondary schools
1,457
Combined (Primary + Secondary) 1,431 531
Special Schools
(Source: Australian Bureau of Statistics, National Report on Schooling 2024)
Government
69.7%
~6,727
Catholic
18.2%
~1,758
Independent
12.1%
~1,168
(Source: Productivity Commission, National Report on Schooling 2024)
Regional reach, national impact
70% of Australian schools are located in major cities and inner regional areas. 30% serve outer regional, remote, and very remote communities – where access to quality educational resources remains a priority.
3,132
2,091 primary 513 secondary 342 combined 186 special
QLD
1,146 primary 276 secondary 281 combined 95 special
NSW
1,798 SA
714
(Source: Australian Bureau of Statistics)
NT
193
436 primary 85 secondary 165 combined 28 special 71 24 92 6
primary secondary combined special
VIC
1,567 primary 349 secondary 255 combined 121 special
WA
686 primary 143 secondary 214 combined 82 special
2,292
1,125
TAS
261
ACT
138
153 41 59 8
primary secondary combined special
84 26 23 5
primary secondary combined special
A sample selection of our audience
Australian Primary Principals Association President Ms Angela Falkenberg (Issue 86 pp. 14-15)
Ms Tania Allen and Dr Emma Goodall, Co-principals at Dara School (Issue 87 pp. 18-20)
ACARA CEO, Stephen Gneil (Issue 88 pp. 16-17)
Principal Lisa Holt, Rosebud Secondary College (Issue 89 pp. 18-19)
Principal Mr. Michael McLean – Kerrimuir Primary School (Issue 80 pp. 12-13)
Companies most engaged with our content include: Eltham College (VIC)
Anglican Church Grammar (QLD)
The Scots College (NSW)
Hutchins School (TAS)
Ascham School (NSW)
St Anthony’s School Greenmount (WA)
St. Mary’s Anglican Girls’ School (WA)
Baldivis Primary School (WA)
Miles Franklin Primary School (ACT)
Davis Creek Primary School (VIC)
Wellington Secondary College (VIC) Endeavour Sports High School (NSW) Willoughby Girls High School (NSW) Mac Robertson Girls High School (VIC)
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Education Matters, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Educate and engage audiences live
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
LEADERBOARD (ROTATING)
Solus EDM MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Features schedule
Primary
Secondary
Primary
Secondary
Primary
Secondary
February
April
June
August
September
October
Booking: 13 Jan 2027 On sale: 18 Feb 2027
Booking: 16 Mar 2027 On sale: 22 Apr 2027
Booking: 6 May 2027 On sale: 10 Jun 2027
Booking: 28 Jun 2027 On sale: 2 Aug 2027
Booking: 2 Aug 2027 On sale: 6 Sep2027
Booking: 13 Sep 2027 On sale: 18 Oct 2027
Every issue of Education Matters includes features on: • Pedagogical Leadership & professional development • Australian Education News (Hot topics) • Technology & Innovation • Policy & Reform • Student wellbeing
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For Partnership Enquiries contact: Holly Larkspur
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Business Development Manager, Education Matters P: +61 422 775 308 E: holly.larkspur@primecreative.com.au