Council Magazine Media Kit

Media Kit

Council looks at the wide range of issues and projects in the local government space, with a focus on keeping our readers informed of the critical industry news, updates and changes that they need to be aware of.

Council informs this essential sector, with a readership made up of senior decision makers working at councils all around Australia.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The

best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Council reaches decision makers working within local governments across Australia. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Company Type

Local government/council (47%)

Professional services (19%)

Tier one contractor (9%)

Specialist contractor (6%)

Government agency (5%)

Transport asset owner (4%)

Educational institution (3%)

Equipment (3%)

Renewable energy (3%)

Non-profit/industry association (1%)

Civil, works, and water (19%)

Asset management (19%)

C-suite (15%)

Planning (15%)

Smart cities (7%)

Sustainability (6%)

Digitisation (3%)

Roads and transport (3%)

Other (13%)

5,160

Local Government Job Role

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Industry Leader

Print

• Full page ad in four print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in four editions

Digital

• MREC banner on website for the quarter

• One month of newsletter banners per quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Annual Bonus

• One quarter of remarketing – use the combined power of Council and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after C ouncil.

Optional

add-on

• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.

Growth & Visibility

Print

• Full page ad in four print editions

• Print ad repeated in digital replica edition

• Editorial opportunity in two editions

Digital

• Wide web banner on website for the quarter

• One newsletter editorial inclusion per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Small Business

Print

• Half page ad in four print editions

• Print ad repeated in digital replica edition

Digital

• Inline banner on website for the quarter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand

to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Companies most engaged with our content include:

Adelaide City Council

Bega Valley Shire Council

Brisbane City Council

City of Gold Coast

City of Joondalup

Premium advertising options – magazine

Inside front cover

Back cover

Early right hand page

Premium advertising options – digital

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

LEADERBOARD (FIXED)

MREC (AD TITLES)

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 9,400+ industry decision makers

Solus EDM

At Council we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.