Media Kit
Voice of the Trucking Industry
Australian Truck Radio is the 24/7 radio station made for the Australian trucking industry.
Truckies LOVE something to listen to on the road and with mobile technology, Australian Truck Radio can be heard across the nation 24/7.
We are listened to by thousands of truck drivers every week, providing them with trucking news and info along with the trucking classics they know and love.
Audience Snapshot
Australian Truck Radio runs a music-based format with loads of industry news, interviews and insights that truckies can ‘lock on and leave on’ – 24 hours a day, seven days a week. Our programming is driven by the hottest country tunes and the greatest classic rock bangers along with the best mix of the ‘70s, ‘80s and ‘90s. We keep drivers engaged and informed for upwards of six hours at a time and improve road safety by doing what we do best.
Features
Exclusive interviews with association and media partners
Product and brand announcements
Trucking industry news from Australia-wide on fortnightly rotation
Traffic and national weather updates
Job of the Week and Deal of the Day shoutouts
Long Haul Legends podcast
Daily Schedule
“Your dollar works just hard as the trucking industry, 24 hours a day”
A Few of our Annual Partners
Exclusive Radio Segments
A key opportunity to own a high-value, recurring content platform that drivers come back to day after day – creating brand familiarity, credibility, and top-of-mind recall.
It’s a content-first format – which means drivers engage because they learn, not because they’re sold to. But every segment still reinforces who’s behind the knowledge
Owning a dedicated segment gives you a branded piece of editorial real estate – every week, in the ears of decision-makers, owner-drivers, and fleet operators.
This isn’t about a single message – it’s about long-term brand building, positioning you as part of the fabric of trucking life, one episode at a time.
Fuel, Oils & Lubricants
“Fuel for Thought” – Powered by [Brand] Refrigeration / Cold Chain Logistics
“Cold Hard Freight” – In Partnership with [Brand]
Telematics & Tracking
“Wired for the Road” – Powered by [Tech Provider]
Aftermarket Parts & Accessories
“The Truck Shed” – Powered by [Parts Supplier]
Trailers & Trailer Technology
“Behind the Load” – In Partnership with [Trailer Brand or Dealer]
Truck & Equipment Auctions
“Under the Hammer” – Powered by [Auction House]
Truck Finance Segment
“Financing the Fleet” – In Partnership with [Finance Provider]
Truck Insurance Segment
“Covered on the Road” – Brought to You by [Truck Insurance]
