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Australian Resources & Investment Media Kit

Page 1

2026

Media Kit


Australian Resources & Investment is dedicated to providing readers with all the latest news and insights on ASX-listed mining stocks. Its readership is made up of institutional and retail investors looking to understand the latest developments and movements in the Australian mining industry, with regular features on exclusive presentations given by mining executives at the Sydney and Melbourne mining clubs.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.


Audience snapshot Australian Resources & Investment reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content. Readership Executive

40.40%

Operations

22.60%

Mid-level manager

21.80%

Procurement

1.50%

Sales/marketing

12.50%

Finance

1.30%

180.3K Monthly exposure opportunities for 12-month partners

18,568 E-newsletter circulation

24.6% E-newsletter open rate

Geography WA

36.78%

NSW

22.35%

VIC

16.96%

QLD

15.58%

SA

8.12%

NT

0.21%

5.4%

E-newsletter click rate

91,634 14,405 Average monthly page views

Social followers


Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Companies most engaged with our content include: BHP

Lynas Rare Earths

Victory Metals

Rio Tinto

Pilbara Minerals

Resource Capital Funds

Fortescue

IGO

Tembo Capital

Mineral Resources

Larvotto Resources

Appian Capital Advisory

Northern Star Resources

New Murchison Gold

Taurus Funds Management

Evolution Mining

Meeka Metals

Westgold Resources

VHM Limited

Lowell Resources Funds Management

Roles our readers perform include: Mine owner

Mine operator

C-suite executives


Premium advertising options – digital E-newsletter benefits

LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the e-newsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays

MREC (AD TITLES)

• Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)


Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 19,600+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time


For Partnership Enquiries contact: VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

Duncan Wylie

BDM, Australian Resources & Investment P: +61 411 059 305 E: duncan.wylie@primecreative.com.au


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