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ITS World Congress 2025 Official Preview

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Official Preview

SHOW DATE: 24-28 August 2025 at the Georgia World Congress Center PUBLISHED BY

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Your Gateway to Tomorrow's Transportation

This year’s ITS World Congress will bring together the world’s brightest minds in intelligent transportation systems for a week of learning, discovery, and connection. e theme, Deploying Today, Empowering Tomorrow, captures the spirit of active deployment and the promise of what’s next.

is year’s Congress will welcome an impressive roster of speakers from around the world, each bringing unique perspectives on how technology is reshaping mobility. Our programme features a full slate of plenaries, special interest sessions, international forums, and hands-on product and technology demonstrations. Attendees will nd a packed schedule that re ects the diversity and depth of the ITS community.

Record-breaking programme

is year’s record-breaking program features nearly 800 speakers, hundreds of top-tier exhibitors, activations, and networking

opportunities. Attendees can look forward to over 175 sessions and an unparalleled selection of product and technology exhibits in the exhibit hall.

For ve days, Atlanta will be the place to be for anyone invested in improved transportation and smart mobility outcomes: more resilient systems, increased equity, and safer streets for all. ITS America Events is proud to provide an event that will help create the future transportation across the globe.

Sessions on transportation’s most pressing topics

roughout the week, plenary sessions will explore key issues in transportation. e rst session is on creating a safer future with connected and automated technologies, exploring the role of connectivity and automation in enhancing road safety and system e ciency. e second plenary will delve into realising growth through secure

The ITS World Congress 2025, hosted in partnership with ITS America and produced by RX, is set to turn Atlanta into the centre of global transportation innovation, as Jaime McAuley, Event Director, ITS America Events, outlines.

and interoperable ITS, examining the economic bene ts of digital infrastructure and the importance of interoperability.

e nal plenary discussion will focus on building a more resilient transportation system with AI and emerging technologies, addressing AI's role in enhancing infrastructure resilience and tackling transportation challenges.

Special interest sessions will cover topics such as cybersecurity in intelligent transportation systems, AI applications in public transit and urban infrastructure, transportation planning for the World Cup 2026, and emergency response in the era of automated vehicles.

Tech Tours provide hands-on access to the latest innovations

A highlight of this year's event is the Tech Tours programme, which will o er rst-hand experiences with cutting-edge transportation technologies in real-

world settings across the greater Atlanta area. ese tours include visits to the infrastructure-Automotive Technology Laboratory (iATL), the world's rst privatesector connected vehicle lab, built to test and deploy real-world intelligent transportation solutions. Attendees will also have the opportunity to explore Curiosity Lab at Peachtree Corners, a smart city showcase featuring interoperability of multiple smart city sensors and devices in a fully connected and integrated environment.

e tours also feature a visit to the Cobb County Braves Stadium TMC, a sophisticated on-site tra c management command centre that manages both vehicular and pedestrian tra c for the 42,000+ seat stadium. e nal tour is the Georgia Department of Transportation's Transportation Management Centre, the nerve centre for Georgia's world-class ITS, operating 24 hours a day, 365 days a year.

A transportation leader e location couldn't be more appropriate as Atlanta is a leader in rede ning transportation. e city, along with the Georgia Department of Transportation,

leads in integrating safety technology with the largest V2X deployment on public infrastructure in the US.

Atlanta also boasts the world-renowned Harts eld-Jackson International Airport and has made signi cant investments in transportation infrastructure, which make it a dynamic backdrop for the ITS World Congress 2025.

ese and other investments have been made with ambitious goals in mind.

Atlanta is the ideal setting for the ITS World Congress, o ering a real-world example of how innovation shapes a city’s future. Intelligent mobility is making travel safer and smarter throughout the region, and the pace of implementation continues to accelerate as new technologies become part of everyday life. is World Congress is not only a look into the future but also a celebration of our success today.

We look forward to the festivities, learning, exploration, and conversation around transportation - one of the world’s most critical topics.

Editor: James Foster

ITS International Editor: Adam Hill

Sales Director: Dan Emmerson

Publisher/Managing Director: Andrew Barriball

Design: Simon Ward, Andy Taylder

Web Manager: Sarah Biswell

CONTENTS

07 Umovity Focus

14 Exhibitor A-Z

17-38 Innovations & solutions

New products and systems that will be on display at the show

• For more information on ITS World Congress 2025 and to register, visit www. itsamericaevents.com/world-congress

Data & Marketing Manager: Alan Cansick

Production Manager: Nick Bond

O ice Manager: Kelly Thompson

CEO: Roger Adshead

Email:

[initialsurname]@ropl.com (eg: radshead@ropl.com)

Cover image: © F11photo | Dreamstime.com © Anna Shalamova| Dreamstime.com

EVENT INFORMATION

▶ CONFERENCE

August 24-28, 2025

▶ EXHIBIT HALL August 25-28, 2025

▶ LOCATION

Contact Address: Route One Publishing Ltd

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Fax: +44 1322 788063

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Published by © Route One Publishing Ltd 2025

Georgia World Congress Center – Hall A 285 Andrew Young International Blvd NW, Atlanta, GA 30313

No part of this publication may be reproduced in any form whatsoever without the express written permission of the publisher. Contributors are encouraged to express their personal and professional opinions in this publication, and accordingly views expressed herein are not necessarily the views of Route One Publishing Ltd. From time to time statements and claims are made by the manufacturers and their representatives in respect of their products and services. Whilst reasonable steps are taken to check their accuracy at the time of going to press, the publisher cannot be held liable for their validity and accuracy.

© Felix Mizioznikov | Dreamstime.com
Image: © ITSA Events

THE CLEAR CHOICE FOR TRAFFIC MANAGEMENT

You trust Daktronics over your roadways. Now count on us for your Traffic Management Center. Daktronics designs and manufactures high-resolution, direct view LED displays. Your team can view multiple camera feeds, news, weather and DOT data feeds on a reliable, seamless screen configured into active zones. Stay informed and improve response time with clear viewing from any angle – from low light to direct sunlight. DAKTRONICS.COM/TMC

Umovity showcases new Dynamic Multimodal Network Management Concept

As cities worldwide face increasing congestion, pollution, and infrastructure strain, the demand for smarter, more sustainable mobility solutions has never been greater.

Umovity — the united force of PTV Group and Econolite — is answering this call with a transformative approach: Dynamic Multimodal Network Management. is advanced system integrates management, operational planning, and decision-support tools, empowering cities and organizations to shape and optimize mobility across all transportation modes—from public transit and cycling to shared mobility services and, in the future, connected and autonomous vehicles.

Powered by arti cial intelligence and model-based methodologies and leveraging diverse data sources — including eld devices such as Econolite’s EPIQ RADAR,

oating car data, and long-term data repositories — Umovity is building a connected ecosystem for dynamic mobility planning and control, both in real time and for long-term strategies.

e rst steps toward Dynamic Multimodal Network Management involve harnessing synergies between Econolite and PTV Group technologies. One example is the integration of Econolite’s Centracs® Mobility with PTV Flows for proactive signal control. Additionally, combining EOS Tra c Signal Controller Software with PTV Vissim enhances overall tra c management.

Beyond technology integration, Umovity is actively working with cities to bring this vision to life. A prime example is the

partnership with Hamburg’s State O ce for Roads, Bridges, and Waterways (LSBG). PTV is supporting LSBG in developing MOS, the city’s vision of an integrated Mobility Operating System — a new way to connect and coordinate transport and mobility services more e ectively.

Visit Umovity at booth #1231 to meet experts from Econolite and PTV and learn more about Dynamic Multimodal Network Management. Don’t miss the in-booth session on the pioneering MOS project with Dr. Melanie Mergler (LSBG) and Dr.-Ing. Uwe Reiter (PTV Group) on Tuesday, August 26, 1:15–1:30pm.).

▶ Stand 1231

www.umovity.com

Econolite’s Autoscope® OptiVu is Setting New Standards for Smart City Sensor Solutions

At this year’s ITS World Congress, Econolite, part of Umovity, will feature Autoscope® OptiVu – the latest addition to Econolite’s Autoscope line of High-Definition (HD) video detection solutions.

At this year’s ITS World Congress, Econolite, part of Umovity, will feature Autoscope® OptiVu – the latest addition to Econolite’s Autoscope line of High-De nition (HD) video detection solutions. Autoscope OptiVu incorporates the most advanced detection algorithms powered by Arti cial Intelligence (AI) and machine learning available to support current and future tra c management operations and Intelligent Transportation System (ITS) applications, including emerging Smart City programs. Designed to provide superior detection capabilities and gather real-time tra c data in support of predictive Smart City

applications and operations, Autoscope OptiVu leverages advanced detection AI algorithms and deep machine learning to perform image classi cation and detection of objects and to track those objects through time. Autoscope OptiVu delivers the critical situational awareness, resolution, and real-time roadway data needed for current and future dynamic multimodal network operations.

Autoscope OptiVu builds upon four decades of proven above-ground detection experience, providing the highest levels of HD video detection and real-time data collection. Its exible and robust singlepoint edge processing enables high levels

of performance and ease of integration into future operations and systems connectivity, as well as ITS upgrades, including predictive safe system applications and programs. e new Power Over Ethernet (PoE) HD camera and video processor provide highly accurate real-time vehicle, pedestrian, and bicycle detection, as well as classi cation, full-screen object tracking, and counts.

Autoscope OptiVu is part of Econolite’s industry-leading portfolio of highly accurate, multi-tasking detection, and smart video and radar sensor solutions. With the most comprehensive suite of roadway detection sensors available, Econolite can work independently and collaboratively with other vendors to enhance data driven ITS predictive applications and to power safe system programs. As with Econolite’s other sensors, Autoscope OptiVu integrates seamlessly with Centracs® +Detect for advanced and automated cloud-based data reporting, analytics, and monitoring capabilities.

▶ Stand 1231 www.umovity.com

Powerful Cloud-based ATMS with Predictive Traffic Forecasts using Artificial Intelligence

Delivering New Levels of Traffic Signal Control and Intelligent Automation Econolite’s Centracs® Mobility Platform, the industry-leading, secure, flexible, cloudbased Advanced Transportation Management System (ATMS) now integrates PTV Flows, the predictive traffic management solution that leverages Artificial Intelligence (AI) to forecast travel times, enabling proactive signal control decisions.

Centracs Mobility with PTV Flows is the only ATMS capable of moving traffic signal optimizations from reactive to proactive. Our Traffic Proactive optimization module is layered on top of existing capabilities for data analytics and reporting, signal/ detection management, additional optimization services, and much more.

umovity.com

with

Econolite Introduces EPIQ RADAR Sensor

EPIQ RADAR delivers superior radar tra c detection, accuracy, and reliability. A key new feature includes a built-in 1080p camera (30 FPS) with lowlight sensitivity and less than one-second latency for visual validation.

EPIQ RADAR represents the latest addition to Econolite’s line of best-in-class radar detection solutions and is the most capable radar solution on the market.

EPIQ RADAR uses forward- re Frequency Modulated Continuous Wave (FMCW) radar design and technology to achieve superior tra c detection accuracy and reliability across a variety of detection objectives,

www.umovity.com At this year’s ITS World Congress in Atlanta, GA, Econolite will showcase its new EPIQ RADAR solution.

including stop bar, advance, departure, tracking, dilemma zone, red light, bicycle, and pedestrian detection. EPIQ RADAR is ideally suited for a variety of intersection con gurations, using a 110-degree eld of view covering two approaches and up to 900 feet (275 m) of detection approach area with a single sensor.

EPIQ RADAR is designed to support diverse intersection geometries with reliable detection, helping customers use fewer sensors while reducing travel times and tra c congestion, and increasing safety at intersections for vehicles, pedestrians, and bicyclists. EPIQ RADAR is capable

of tracking and classifying 128 objects generated from 512 unique detections, laneby-lane classi cation, vehicle counts, and travel ETA data.

e EPIQ RADAR sensor solution consists of two key components: the EPIQ RADAR Sensor with built-in camera; and the EPIQ RADAR Hub. e complete system also includes an intuitive web interface and remote access management. e EPIQ RADAR Hub has signi cant processing power with a quad-core i7 processor. As with Econolite’s other sensors, EPIQ RADAR integrates seamlessly with Centracs® +Detect for advanced and automated cloud-based data reporting, analytics, and monitoring capabilities.

▶ Stand 1231

Intelligent technology for more performance and sustainability along the entire mobility value chain.

Modeling and Planning

Multimodel macro and microscopic modeling, simulation, and visualization software.

Prediction and Management

Data and AI-driven monitoring, prediction, decisionsupport, and traffic management software.

On-site Traffic Infrastructure

Cutting-edge cabinets, controllers, sensors, and professional services.

econolite.com

umovity.com ptvgroup.com

PTV Group Launches Automated, Ready-to-Use Microsimulation Models

Accurate digital representations of road networks are essential for tra ic simulation.

At the ITS World Congress in Atlanta, PTV Group, part of the international mobility brand Umovity, will unveil a major innovation: PTV Model2Go for PTV Vissim, bringing automated, ready-to-use microsimulation models to the world’s leading tra c simulation software.

PTV Model2Go in general is a game changer in city and transportation planning: It uses a unique technology that automates the important parts of the model-building process and delivers a basic transport model of any city or metropolitan area in the world in just one week.

Developed in collaboration with Japanese high-de nition map data provider Dynamic Map Platform (DMP), the new combination of Model2Go and PTV Vissim eliminates the need for time-consuming manual network creation, dramatically reducing project workloads. Instead, simulation-ready networks are generated directly from DMP’s high-precision 3D maps—signi cantly facilitating tra c engineering projects and virtual test drives across the automotive sector.

e data-generated networks are available ready for simulation in both INPX and OpenDRIVE formats and cover key

international markets including the USA, Canada, the European Union, the UK, Japan, and South Korea.

PTV Group and DMP will o cially present PTV Model2Go for PTV Vissim at the ITS World Congress on Monday, 28 August, at

11:30 AM Umovity booth #1231. Visitors and media are invited to explore the innovation rsthand through live demos of the automated models.

▶ Stand 1231 www.umovity.com

Following the o icial announcement of their strategic partnership at TRB in January, PTV Group and DMP are now unveiling the first results of their collaboration.

COMPANY STAND

2M Transformation Services Sponsor

AAEON 1931

Accenture 1260

Accuver 317

Activu Corp 1816

ADEC Technologies Ltd 1757

Advantech 1835

AECOM MR6

AEye 841

AFL 1918

Aisin Corporation 329

AIWaysion 2230

Alcea 1852

Altitude by Geotab 1926

AM Signal LLC 1753

AMG Systems 652

Antaira Technologies LLC 1812

Applied Concepts Inc 423

Applied Information 1912

Applus+ Idiada 1652

Arcadis 1623

Arity 941

Assa Abloy Opening Solutions 749

AT&T Connected Solutions 1041

Autocrypt 1055

Axilion Smart Mobility 1809

Axis Communications Inc 1725

Bambu, Inc. 942

Beep, Inc. 517

Birmingham 2027

UK & ERTICO ITS-Europe Pavilion 1141

BlueHalo 2112

Blyncsy, Inc. 940

Bosch Security Systems Inc 1747

Brandmotion 646

Chainzone Technology 852

CIMA+ 822

Cisco Systems Inc. 1741

Clary Corp 1660

Clearview Intelligence 2137

Cohda Wireless 753

Commsignia 1823

Comnet 2040

Computar Optics 1907

Connected Wise LLC 1657

ConnVAS 1817

CTI 2123

Cubic Transportation Systems 1641

Cyberlock 1152

Cyclomedia 1552

Cyvl 2118

Daktronics 731

Dareesoft 1457

DataFromSky 823

Denso Corporation 229

Derq USA, Inc 1649

Digi International 1861

Drivewyze by Fleetworthy 1809

Dura-Line 656

Dynamic Map Platform North America, Inc. 843

EasyStreet Systems 857

Econolite 1231

Ekin Smart City Teknoloji A.Ş. 952

Encom Wireless Data Solutions, Inc. 1352

EnerSys 1752

Enterprise Estonia MR2

Ericsson Enterprise Wireless Solutions, Inc. fka

Cradlepoint, Inc. 2013

ERTICO - ITS Europe Pavilion 1141

EtherWAN Systems 1841

Ettifos co. 1756

EyeOTmonitor 2006

Fischer Consulting - Trafman 1723

Flir 811

Flock Safety 723

Florida Department of Transportation 1815

Flow Labs 1230

Forum8 Co.,Ltd. 441

Gangneung city 1441

Genetec Inc. 1831

Georgia Department of Transportation 1631

GHD MR20

Google Public Sector Sponsor GovComm, Inc 705

GridMatrix 1916

Haenni Instruments Inc 419

Hanwha Vision America 1653

Here North America LLC 1922

Hill & Smith 1148

HNTB Corporation 1431

Honda Motor Co., Ltd. 529 Houston Radar LLC 1555

IAV 623

Idis Americas 713

Image Sensing Systems Inc 1908 Indra MR19 Innotech 631

Innoviz Technologies 2030 Inrix 2012 Integrity Security Services LLC 553

Intel Corporation MR1

Intelligent Security Systems Corporation

Your partner in intelligent mobility evolution

Join Arcadis at ITS World Congress to explore how we help cities, agencies, and infrastructure providers navigate the changing mobility landscape.

Our Intelligent Mobility Services and applications integrate engineering, data, and technology to design, operate, and manage transportation systems that are safe, resilient, and future-ready.

Stop by booth #1623 to meet our experts, see our digital solutions in action, and learn how we can help you build the future of mobility.

Rekor to unveil AI-driven vision for smarter transport

Rekor will spotlight its bold vision for the future of intelligent transport at this year’s ITS World Congress, built on AI-driven insights, scalable solutions, and hardware-light deployment models.

Leading the announcements is Rekor’s landmark, statewide contract with the Texas Department of Transportation — a major validation of the Rekor Command platform’s ability to unify, analyse, and act on transport data at scale.

The company will also unveil a new solution: a streamlined cloud application that makes traffic data analysis as simple as uploading a video. Once uploaded, footage is processed exclusively within the United States using Rekor’s secure, AIpowered engine. Users receive accurate results for FHWA 13-Bin vehicle classification,

counts, speed, and more — all while leveraging their existing camera infrastructure.

In addition, Rekor is launching a new Data as a Service (DaaS) model for Rekor Discover. This offering provides agencies with access to trusted

traffic data without the need for hardware installations, fieldwork, or ongoing maintenance.

Rekor’s presence at the Congress is further strengthened by several other innovations.

The company will debut its new

Incident Detection API, which delivers real-time, AI-enhanced incident alerts for integration into navigation tools, traffic platforms, and operational systems.

Also on show will be a sneak preview of Rekor RoadView — a map-based situational awareness tool designed for agencies that do not operate full-time Traffic Management Centres (TMCs).

For integrators and infrastructure teams, Rekor will also spotlight its flexible, high-performance licence plate recognition (LPR) and vehicle recognition technology — essential tools in the modern ITS toolbox.

Rekor invites delegates to visit its stand to see first-hand how intelligent data is shaping smarter, safer mobility.

▶ Stand: 1507 www.rekor.ai

Quarterhill to showcase smarter transportation solutions

Quarterhill will be demonstrating how it specialises in advanced technologies that enhance efficiency, sustainability, and compliance across global mobility systems.

The company’s core offerings on display will include tolling and commercial vehicle enforcement solutions, designed to optimise monitoring, enforcement, and transaction processing, ultimately improving the performance of transport networks.

A leader in advanced tolling systems, Quarterhill leverages cloudbased platforms and artificial intelligence to deliver scalable and secure transaction processing. As visitors will see, these systems integrate seamlessly with roadside technologies, congestion charging solutions, and mobility platforms, enabling smarter, more connected transport infrastructure. As a pioneer in toll interoperability, Quarterhill also enhances the driver experience while ensuring reliable crossagency enforcement.

Also on show will be commercial vehicle enforcement systems offering precise and flexible solutions for monitoring heavy-vehicle weights and improving road safety. Quarterhill’s Tire Anomaly and Classification System (TACS) screens vehicles to detect unsafe commercial vehicles with flat, missing, or under-inflated tyres.

The company’s Automatic Vehicle Detection and Classification (AVDC) solution uses Lidar to provide accurate vehicle classification and axle counts without the need for in-road sensors. With industryleading accuracy, this innovative system ensures high performance,

redundancy, and streamlined operations for both new and retrofitted tolling setups.

Quarterhill’s traffic data-collection systems are designed for highway and urban environments alike. Highlights include iTheia, an AI-powered traffic counter and classifier providing highly accurate data based on the FHWA 13-Class scheme, and the TMA-3B3 Totem, a RadarLidar system for counting bicycles and pedestrians as part of urban mobility initiatives.

▶ Stand 1705

www.quarterhill.com

Daktronics: Trusted technology on the roadway and in the TMC

As millions of travellers navigate our increasingly complex road networks, the need for clear, reliable information has never been greater. Visitors to Daktronics’ booth in Atlanta will gain a deep insight into how, and why, the company stands at the forefront of this mission, delivering industryleading dynamic message signs (DMS) and software that keep journeys safe and e cient.

Daktronics’ NTCIPcompliant Vanguard products,

widely deployed across the globe, provide real-time updates, universally recognised MUTCD symbols, and crisp graphics to guide motorists, reduce congestion, and enhance safety. Designed and manufactured in the United States, Vanguard products meet the rigorous standards of the Build America, Buy America Act, ensuring quality and reliability at every stage—from circuit board assembly to the nal system integration in Brookings, South Dakota.

Meanwhile, as visitors to the ITS World Congress will see, Daktronics’ commitment extends beyond the roadside. Within the heart of every e ective Tra c Management Centre (TMC), their advanced visual solutions empower operators to monitor conditions, respond swiftly to incidents, and coordinate tra c ow with precision. e company’s dedication to contractors and agencies is evident in landmark projects such as ITS Tennessee and

Project Neon in Las Vegas, Nevada, where Daktronics’ expertise has transformed regional mobility. With all product and service support handled by their own sta , Daktronics ensures seamless operation and long-term peace of mind. From the open road to the control room, Daktronics remains the trusted partner for visual communication, shaping the future of intelligent transport systems worldwide.

▶ Stand 731

www.daktronics.com

Split-second road safety with Ettifos technology

Every second counts on the road, whether it's to prevent a crash, protect a life, or keep tra ic optimised and moving e iciently. As Ettifos points out, in those split seconds that matter most, communication is vital. As visitors to the company’s stand will discover, Ettifos is committed to delivering technology that rises to the challenge.

The company will show its full line-up of C-V2X solutions: expertly designed OBUs and RSUs, alongside V2X-AIR — a compact a ermarket device that adds V2X capability to vehicles already on the road. Together, they create a complete, future-ready product suite that can be seamlessly deployed within V2X ecosystems.

Core to these products is the Sidelink (PC5) interface, which enables ultra-low latency, direct communication between road users and infrastructure. Bypassing cellular networks, it delivers critical data not only faster, but

with over 99% reliability. This ensures that safety alerts, vehicle positioning, and hazard data are transmitted in real time — whether on highways, in tunnels, remote rural zones, or dense urban environments — without interference or delays.

This is the kind of continuous reliability that real-world V2X systems require to enable safer, smarter, and better-connected transport networks.

Beyond this, Ettifos’ C-V2X developments enable the next wave of innovation, from autonomous driving applications to smart infrastructure and adaptive mobility services, which are critical for future connected transport.

With active C-V2X deployment experience, including 5G-V2X trials across

highways, tunnels, and smart city testbeds, Ettifos brings not only the technology, but the proven performance needed to accelerate C-V2X adoption.

▶ Stand 1756 www.ettifos.com

Smarter Cities Start Here

Helping agencies simplify complex traffic challenges through open, scalable solutions.

■ MyCity Solution Suite gives traffic engineers system-wide visibility and control while integrating seamlessly with existing infrastructure.

■ ATC FLeX® Controllers and Omni eX® Intersection Control Software support true interoperability across multiple platforms, giving agencies the flexibility to choose the best tools for their network.

■ Changeable Message Signs are built for clarity and reliability. From arterials to work zones, SWARCO Signs help keep travelers informed and roads safe.

Let's connect at Booth 1031.

See what’s new, talk to our team, and discover how we’re making intelligent transportation smarter, safer, and more efficient.

Cubic unveils refreshed brand and "Building Cities" campaign

Cubic is set to make a signi cant impact this year, leading with its “Building Cities” campaign—a vision dedicated to creating smarter, safer, and more sustainable urban environments, transforming mobility one intersection, community, and city at a time.

e highlight of Cubic’s presence will be the launch of its refreshed Cubic Transportation Systems (CTS) brand, unveiled to the ITS sector for the rst time this August. Far more than simply new colours and logos, this brand refresh underlines Cubic’s enduring commitment to innovative, resilient solutions in transportation and its dedication to sta ,

customers, and communities amid a constantly evolving industry landscape.

Another landmark for Cubic at the event is its newly announced partnership with UrbanLogiq. eir combined expertise marks the beginning of a new era for transport analytics, blending UrbanLogiq’s secure, AI-driven platform for the public sector with Cubic’s decades of global transportation leadership and infrastructure know-how. Together, they aim to deliver forward-thinking, data-driven solutions built speci cally for governments and cities.

Cubic will also shine a spotlight on the latest advancements in its suite

of software solutions. ese include real-time signal timing optimisation powered by Synchro Studio in the Cubic Signal Performance Measures platform; systemwide performance monitoring with SmartView Trends from Gridsmart; transit signal priority and emergency vehicle pre-emption for improved

response times and more reliable public transport; as well as cutting-edge Vehicle-to-Everything (V2X) capabilities and advanced event management. rough these innovations, Cubic says it continues to shape the future of urban mobility. ▶ Stand 1641 www.cubic.com

Solving today's challenges, powering tomorrow's networks

Cities around the world are under increasing pressure to do more with less — to manage growing congestion, ageing infrastructure, and rising expectations for safer, greener mobility. Yunex Tra ic will be in Atlanta to demonstrate how it is delivering the tools to meet that challenge.

For example, its cloud-based solutions — Yutra ic Fusion and Yutra ic Studio — are already powering smarter intersections in cities across the United States and Europe. From adaptive signal control in Ann Arbor, Michigan, to centralised tra ic operations across Europe, agencies are seeing real results: improved travel times, streamlined maintenance, and enhanced operational visibility.

As the company highlights, these are not future-state concepts — they are proven solutions, built to solve today’s tra ic challenges and meet tomorrow’s evolving

needs. With the flexibility and scalability of the cloud, cities can deploy, monitor, and optimise systems quickly, without the burden of heavy infrastructure costs or resource strain.

Yunex says it is not stopping there. It will also showcase a truly global portfolio, including the debut of AwareAI — its nextgeneration AI platform that combines edge intelligence with real-time insights to enable faster, more responsive tra ic decisions. Whether managing 20 intersections or 2,000,

Yunex Tra ic says it is ready to help visitors take the next step with innovation that is practical, powerful, and ready to scale. Yunex invites attendees to visit its stand to see how global expertise and real-world deployments are already driving measurable impact.

As the company notes, the future of tra ic management is not on the horizon — it is happening now.

▶ Stand 923 www.yunextra ic.com

Umovity to highlight global projects and smart mobility

Econolite and PTV Group, united under the brand Umovity, will showcase their comprehensive and integrated suite of intelligent mobility software and hardware solutions at this year’s ITS World Congress. is includes Econolite’s award-winning, AIpowered Autoscope OptiVu HD video sensor solution.

Experts from Econolite and PTV Group will deliver live, in-booth demonstrations of Umovity’s integrated solutions, including the cloud-based Centracs Mobility with PTV Flows, Econolite’s EOS tra c controller rmware, and PTV Vissim. In addition, Umovity experts will share insights from recent mobility projects and

deployments, including work in the city of Hamburg, Germany.

Umovity will also have a strong presence in the technical programme. Christian U Haas, CEO of Umovity, will participate as a panellist in the IF2: NextGeneration Tra c Management and CCAM Integration forum, alongside other international experts discussing the future of cooperative, connected, and automated mobility. Abbas Mohaddes, Chairman of Umovity, will join the SIS22: Enhancing Situational Awareness via Multi-Faceted Traveller Information Systems session, addressing industry challenges in improving situational awareness.

Several other members of

the Umovity team will also contribute to the technical sessions. Luca Paone, PTV Principal Product Manager, will present in session PS18: Data and AI Tools – Part 2, and session PS27: Tra c Data Analysis. David Spinney, Vice President at Econolite, will speak in session PS23: Sustainable and Digital Infrastructure. Uwe Reiter, Project Director at PTV Group, will participate in session PS24: Next-Generation Transportation

Haenni to showcase the WL 108 wheel load scale

For over 50 years, Haenni Instruments has set the benchmark in mobile- and static-wheel load weighing. Renowned for Swiss precision, the company’s scales are trusted by road authorities, enforcement agencies, transport companies, and civil engineers across the world. In Atlanta, Haenni is inviting delegates to visit its stand to experience its technology up close, especially its flagship model, the WL 108 wheel load scale. Haenni says the WL 108 represents the perfect balance between innovation and practicality. With its ultra-slim design, low weight, and high durability, it’s the ideal solution for accurate and e icient vehicle weighing on the go. Designed to perform even in harsh weather and rough terrain, the WL 108 is easy to deploy, user-friendly, and built to last. Its wireless connectivity ensures seamless operation and

data collection, whether it is being used to conduct on-site inspections or roadside enforcement.

At the company’s stand, visitors will not only see the WL 108, but they will get to test it and experience the ease of setup and intuitive handling. They will be able to watch live demonstrations that show how quickly and precisely wheel loads can be measured. Haenni experts will guide visitors through its full capabilities, including compatibility with external displays, printers, and so ware for detailed weight analysis and reporting.

Whether delegates are looking to improve road safety, reduce infrastructure wear, or ensure compliance with transport regulations, Haenni has the right tool for the job, all developed and manufactured in Switzerland.

▶ Stand 419 www.haenni.com

Systems. Matthias Pfriem, Senior Product Manager at PTV Group, will share insights in session PS32: Advancing Vehicle Automation: Data Insights and Simulation Techniques. ▶ Stand 1231 www.umovity.com

AI Traffic Data System

AI-powered traffic reporting. iTHEIA™ data recording.

Automated Enforcement

Safer and smarter roads. Fully-automated solutions.

Weigh-in-Motion

Accurate WIM tech. Efficient traffic monitoring.

Multi-Lane Free Flow Toll Migration

Improved operational performance.

Shaping smarter cities with TomTom

TomTom will showcase just how far tra c and mapping technology has come. Featuring a range of immersive product demonstrations, alongside a line-up of expert speakers, the global mapmaker is set to rede ne the standard for location-powered city planning solutions.

Highlighting numerous successful partnerships across the globe, TomTom will demonstrate how its data and tools are helping to address the challenges faced by modern cities.

Chief among these are improving tra c ow and enhancing road safety. Organisations partnering with TomTom gain access to insights via the company’s Tra c Index and Move Portal — a powerful location analytics tool. By

leveraging rich historical and real-time data to predict tra c patterns, transport system integrators like Flow Labs are helping to solve problems before they occur.

Other organisations are using TomTom’s technology to boost emergency service response times. Whether planning for large-scale events — such as concerts or international tournaments — or calculating optimal ambulance routes, data-derived insights are making cities safer and more e cient, from Paris to Dubai.

TomTom’s tra c insights also support urban planning by addressing the growing needs of cities — from optimising existing infrastructure and ensuring policy compliance to keeping costs under control.

such as rapid population growth, climate adaptation, and emerging mobility trends.

is, in turn, helps cities prepare for future challenges

Visitors can also experience TomTom Orbis Maps — a revolution in mapmaking,

o ering richer datasets, more actionable insights, and greater potential to shape truly smarter cities.

▶ Stand 831

www.tomtom.com

Cambridge Consultants releases real-world guide to AI adoption

Cambridge Consultants is releasing its third major joint report with ITS America: A Guide to Practical Next Steps for AI Implementation, which can be downloaded now by scanning the QR code below.

Developed by practising engineers and scientists at Cambridge Consultants, this new guide is aimed specifically at professionals who are responsible for leading, deploying, and developing AI technologies to shape the future of transportation. It outlines clear, actionable steps for deploying AI across smart infrastructure — from multimodal transport to energy and communications networks — to help build safer, more resilient, secure, and e icient transport systems.

Cambridge Consultants emphasises that this isn’t about hype. It’s about enabling public- and private-sector organisations to move confidently from strategy to action, supported by proven frameworks, best-practice case studies,

and a 10-point roadmap tailored to di erent stages of AI maturity.

Anyone attending the ITS World Congress can gain more actionable insights from the Cambridge Consultants team by attending their panel session, hosted alongside ITS America, and Microso . This will be held on Sunday, 24 August, 11:30am–12:30pm titled: NextGeneration Leading-Edge AI Systems to Autonomously Respond to CyberAttacks on Transportation Systems: Lessons Learned.

The panel will share experiences and insights on the evolving threats to connected transport infrastructure — including vehicles — and what it takes to develop AI systems capable of detecting and responding to these challenges in real time. Delegates will hear directly from industry experts about future opportunities, challenges, and emerging approaches. www.cambridgeconsultants.com

Smarter streets ahead: innovations from Synapse

In the past year, Synapse ITS has expanded its portfolio and deepened its impact across North America — from Seattle to Manhattan to Atlanta. You can even see the group’s new Wireless Ped System out in the eld just down the road from the exhibition centre on Marietta Street! is year, EDI is unveiling its new MMU at stand 605 — combining advanced diagnostics, exible con guration, secure data storage, and network connectivity — empowering technicians to swiftly detect, analyse, and troubleshoot tra c signal malfunctions.

Meanwhile, GovComm, a recent Synapse ITS acquisition, brings unmatched accuracy in wrong-way vehicle detection by using arti cial intelligence to con rm wrong-way events and nearly eliminate false alerts. Visitors will nd out how GovComm became Florida’s preferred wrong-way

driving system, plus they can register for a roadside webinar chat and learn about this leading technology.

Synapse ITS is growing fast, and that's why the group is taking over two stands this year — giving delegates hands-on access to the latest in intelligent transportation safety: for instance, the Polara Wireless Pedestrian System (WPS) for faster and more compliant Accessible Pedestrian Signals (APS). Meanwhile, Carmanah will showcase the simplest way to connect beacons and signs for school zones and tra c calming.

Synapse ITS, which will have a team of eld application engineers and its CTO, Josh LittleSun, on site, is inviting attendees to see what’s next for the Synapse platform — and why now is the perfect time to connect.

▶ Stands 605 (Synapse) and 705 (GovComm) www.synapse-its.com

Uniting AI and ITS innovation: Taiwan to host 2029 ITS World Congress

A er three bids and over a decade of dedicated e ort, through close collaboration between ITS Taiwan and the Taipei City Government, and with the guidance of the Ministry of Transportation, Taiwan has successfully secured the hosting rights for the 2029 ITS World Congress.

This achievement cements Taiwan’s position at the forefront of smart city development and ICT innovation and underscores its commitment to humancentred transportation by applying artificial intelligence to enhance all aspects of mobility. Under the leadership of the Taipei City Government, ITS Taiwan is collaborating with leading ICT firms and academic institutions to integrate AI into intelligent transportation systems—streamlining tra ic

management and enabling predictive maintenance. This year, ITS Taiwan and the Taipei City Government will join forces with more than a dozen

industry partners to unveil a suite of AI-driven ITS solutions in Atlanta, demonstrating both groundbreaking technology and the spirit of cross-sector

cooperation that will propel Taiwan’s next-generation mobility ecosystem.

▶ Stand 1147

www.its-taiwan.org.tw

AI-Powered Video and Thermal Detection Technology That Tracks Road Users 24/7 in all light and weather conditions

Traditional traffic signals don’t give you the complete picture. Loop detectors can’t see pedestrians waiting to cross, cyclists approaching intersections, or vehicles traveling at a high-speed rate a few hundred feet away from the stop bar. Without comprehensive visibility of all road users, traffic management systems operate without the full picture, creating unsafe conditions and inefficient signal timing.

The Solution?

Advanced Video Detection Technology. Using computer vision and AI analytics, our system simultaneously identifies, tracks, and predicts the movement of all traffic users like vehicles, pedestrians, cyclists, and public transit – delivering unprecedented traffic intelligence

Harness the power of thermal in traffic applications: www.flir.com/traffic/its-ai/

Arcadis is turning innovation into reality

As the premier sponsor of ITS World Congress, Arcadis will lead the conversation on intelligent mobility. With digital transformation accelerating across the industry, one question arises: how do we turn innovation into real improvements in safety, reliability and resilience?

“ is year’s theme, Deploying Today, Empowering Tomorrow, focuses on transforming vision into action. At Arcadis, this is exactly what we do,” says Ramin Massoumi, Global Director of Intelligent Mobility Services at Arcadis.

Arcadis serves as a trusted advisor to cities, agencies and infrastructure providers, guiding them through the evolving technology landscape.

e company’s Intelligent Mobility Services and digital applications integrate engineering, data, and technology to design, operate, and manage transportation systems that are safe, resilient and future-ready.

“We are more than just consultants; we are solutioneers, systems integrators and on-the-ground

operators,” Massoumi emphasises.

“We are inviting delegates to experience our vision for mobility, which anticipates a future of safer roads, smarter cities and seamless journeys. At our stand, they will see our digital applications in action and learn how we can help them build the future of transportation.”

In the conference segment, attendees can discover impactful projects like the AI-powered sustainable tra c management solution the company has implemented in India, which has transformed Bengaluru’s tra c by enhancing safety and e ciency (Wednesday 27 August, 10:00 – 11:30: India’s ITS revolution).

In addition, there is an unparalleled opportunity to gain insights from the road safety partnership with Michelin Mobility Intelligence, where Arcadis harnesses cutting-edge technology to prevent collisions before they occur (Monday 25 August, 15:00-16:00: Smart Insights for Safer School Zones).

▶ Stand 1623 www.arcadis.com

How AI and digital infrastructure power safer, smarter cities

Modern cities need transport infrastructure that can meet today’s mobility demands while preparing for the innovations of tomorrow. Derq, an MIT spin-o , will use ITS in Atlanta to showcase how it delivers AI-powered intelligent transport systems that help cities and agencies prevent crashes, tackle road safety challenges, and improve tra ic flow.

Derq’s hardware-agnostic, scalable platform integrates AI and IoT technologies with existing infrastructure — from video sensors to tra ic signals — to detect, classify, and predict road-user behaviour in real time. This transforms traditional infrastructure into intelligent systems, laying the foundation for safer, smarter cities.

The company’s flagship solutions, Derq Sense and Derq

Insight, o er next-generation detection, connected vehicle applications, and live monitoring of safety and tra ic performance. By converting raw sensor data into actionable insights, Derq

supports city planners and engineers in unlocking the full value of their infrastructure. From road-user prediction and safety hotspot identification to V2X messaging, 5G readiness, and

tra ic signal optimisation, Derq’s platform helps reduce congestion and collisions involving drivers, cyclists, and pedestrians.

In Sarasota, Florida, Derq helped reduce crashes by 33% year-over-year — with one intersection reporting a 90% reduction. This impact is backed by the Florida DOT, which certified Derq’s 99.83% vehicle detection accuracy across all lighting conditions.

Today, Derq’s award-winning technology is deployed across North America and globally. Backed by AT&T and e&, with tech partnerships including Nvidia and Intel, the company holds 18 patents and is the only private-sector tier-one winner of the USDOT Intersection Safety Challenge.

Stand 1649

www.derq.com

Ramin Massoumi

Swarco McCain will show how to simplify complex tra ic challenges

Swarco McCain is heading to Atlanta to showcase its latest innovations and demonstrate how the company helps agencies simplify complex tra c challenges through open, scalable, and interoperable solutions.

Visitors are invited to explore the MyCity Solution Suite –Swarco McCain’s powerful tra c management platform designed to provide engineers with system-wide visibility and control. MyCity integrates seamlessly with existing infrastructure, enabling smarter, faster decision-making for realtime operations and long-term planning.

Also on display is the company’s commitment to true interoperability with its ATC FLeX controllers and Omni eX intersection control software. Built to work across platforms,

these solutions empower agencies to choose the best tools for their networks – not just those that are compatible.

Attendees can also see the brand-new ATC FLeX II controllers, an evolution of Swarco McCain’s widely adopted FLeX line. Designed to t any ATC, Caltrans or NEMA cabinet, these next-generation

controllers o er advanced interfaces and ten times the computing power to support future software innovations.

For crystal-clear roadside communication, Swarco McCain’s changeable message signs deliver exceptional visibility and reliability across arterials, highways, and work zones – helping to keep

travellers informed and tra c moving smoothly.

Swarco McCain invites delegates to visit Stand 1031 to see what's new, meet the team, and discover how the company is creating smarter, safer, and more e cient transport systems.

▶ Stand 1031

www.mccain-inc.com

Conduit intelligence for smart transportation

Let’s face it, existing roads, bridges and tra ic systems weren’t designed for digital retrofitting. Trenching and boring through roads and pavements is disruptive, labourintensive and expensive. As communicationcabling needs surge across ITS corridors, the ability to easily maximise conduit space, minimise disruption, and futureproof networks becomes essential. MaxCell will highlight that, whether planning for

connected corridors, V2X integration or next-generation tra ic systems, the company provides an innovative approach to meet these demands. One of the standout features of MaxCell is its versatility.

Available in a variety of sizes and configurations, MaxCell innerduct solutions can be tailored to meet the specific requirements of each project and can increase cable density by 300% or more.

With options that are plenum-rated, UL-listed and LSZH (low-smoke zerohalogen), the company’s lightweight and easy-to-handle innerduct can be installed three times faster than traditional HDPE, making MaxCell a cost-e ective and timesaving option. MaxCell innerduct weighs only one-eighth of traditional HDPE, significantly reducing transportation costs. When it comes to sustainability, MaxCell states its carbon footprint is 81.24% lower than that of HDPE innerduct. What’s more, not only does MaxCell support Dig Once initiatives, but the company can also provide a No Dig option by saving remaining empty ducts in congested areas for future bandwidth requirements.

From rail to roadside, the company points out that its innerduct solutions are trusted by DOTs, airports, ports and transit authorities around the world.

Visit the MaxCell stand for product demonstrations and to connect with company experts.

▶ Stand 1054 www.maxcell.us

Visitors to the ITS World Congress will have an unparalleled opportunity to discover Intercomp’s latest products and learn about the global certi cations and approvals they have earned.

With over 45 years of experience in designing and manufacturing weighing solutions for the ITS industry, Intercomp is renowned for providing exceptional quality and reliability in sensors and scales for both weighin-motion (WIM) and static

Intercomp continues to weigh in with innovations QRO’s

weighing applications. As visitors will experience, the company’s xed and portable scales, incorporating strain gauge technology, ensure accurate, stable, and reliable measurements for vehicle weighing applications.

Intercomp's MicroStrip Sensors o er a high-accuracy solution for tra c data collection using weigh-inmotion systems. Leveraging advanced strain gauge technology, the MicroStrip sensors deliver consistent and reliable weight data

accuracy, meeting COST 323 Class B(10) and ASTM E1318 Type I performance standards in a two-sensor con guration. Intercomp says this makes the MicroStrip an exceptionally accurate sensor with a highly favourable costto-performance ratio and a lower total cost of ownership compared to other WIM technologies.

certi cation for high-speed WIM.

As a global leader in WIM sensors and scales, Intercomp stands out for being among the few sensor manufacturers worldwide to attain OIML

Harrier ANPR cameras set a new benchmark

QRO Solutions will be in Atlanta to demonstrate how it is redefining the landscape of automatic number plate recognition (ANPR) with its compact, yet powerful, Harrier Mini and Harrier AI Fixed cameras. Engineered to deliver outstanding accuracy and performance, these devices o er exceptional detection and recognition capabilities across a wide range of number plate types and styles, raising the bar for industry performance.

According to QRO, what sets its technology apart is the seamless integration of advanced features within a highly competitive base unit price. Both cameras are equipped with built-in GPS, 4G connectivity, Wi-Fi, and H.264 video streaming as standard, ensuring robust performance in various deployment scenarios.

x 63mm, it is ideal for both fixed, mobile, or redeployable use. Its sleek, compact design makes it the perfect partner for the Harrier AI camera, o ering flexibility without compromising capability.

The Harrier Mini Fixed ANPR camera stands out for its versatility. Weighing under one kilogram and measuring just 190mm x 99mm

e Strain Gauge Strip Sensors have signi cantly advanced high-speed WIM for direct enforcement across the globe, playing a crucial role in certi ed HS-WIM solutions in countries such as Brazil, China, Czech Republic, Ukraine, and Latvia. Intercomp's Strip Sensors hold OIML certi cation for Class 10F (for high speeds) and 5E (for low speeds).

▶ Stand 1556

www.intercompcompany.com

Meanwhile, the Harrier AI Fixed ANPR camera boasts a motorised zoom lens capable of monitoring up to three adjacent carriageways from a single overhead mount. This adaptability makes it a powerful tool for diverse infrastructure needs.

Both models support advanced video analytics, including vehicle make, model, colour, and vehicle classification. QRO’s development roadmap promises further AI-driven enhancements, such as ADR (hazardous goods) plate detection, advisory speed monitoring, and the identification of seat belt and mobile phone use violations.

QRO is inviting delegates to visit its stand to discover how these ‘small, but beautifully formed’ innovations have raised the bar for industry performance.

▶ Stand 856

www.qrosolutions.co.uk

Intelligent Video is the Worlds new OS.

The Camera is the New Sensor

Free POC try Nx Go out risk free.

Easy

Unlock the future of transportation management with Nx Go, leveraging the powerful infrastructure of Network Optix. Experience unprecedented visibility, efficiency, and safety through unified camera intelligence and real-time analytics.

Unified Sensor Intelligence: Transform standard traffic cameras into intelligent sensors delivering structured, GIS data.

Real-Time Insight: Harness live, spatially-aware data integrated seamlessly with GIS and city-scale traffic management systems.

Security: SOC2 compliant and extremely secure.

See the future of tra ic clearly with Flir

Flir is rede ning how cities move, and visitors to the company’s stand will step into a world where AI, thermal imaging, and real-time analytics converge to create safer, smarter, and more e cient transportation systems.

Flir will showcase its latest advancements in intelligent tra c solutions. ese cuttingedge systems use AI-powered thermal and visible sensors to detect vehicles, cyclists, and pedestrians with unmatched accuracy — no pre-con gured zones required.

Attendees will see rst-hand how the company’s solutions optimise tra c ow, reduce congestion, and enhance emergency response through real-time data and predictive analytics.

Interactive demonstrations will highlight how Flir’s AI models, trained on the world’s

largest tra c dataset, improve object classi cation and situational awareness. Whether managing urban intersections or monitoring interurban highways, Flir’s technology empowers tra c managers with tools to make faster, smarter decisions.

Visitors can also explore Flir’s integrated software platforms, which seamlessly connect to tra c management systems for video detection, incident response, and V2X communication. From adaptive signal control to tunnel safety, Flir’s solutions are designed to meet the evolving needs of modern mobility.

Flir invites visitors to its stand to experience how intelligent sensing is transforming transportation—one intersection at a time.

▶ Stand 811 www.teledyne.com www.flir.com

Palo Alto Networks to showcase cybersecurity for intelligent transport

Palo Alto Networks will take centre stage at this year’s ITS World Congress in Atlanta, showcasing its latest innovations in cybersecurity for intelligent transportation systems (ITS). As cities and public agencies embrace digital infrastructure to improve mobility, the need for secure, resilient systems has never been greater. Palo Alto Networks will demonstrate how its unified platform helps protect critical transport networks from growing cyber threats.

A key feature of the company’s presence will be its recently published case study with the Georgia Department of Transportation (GDOT), which is expected to have a significant presence at the event.

GDOT’s deployment of Palo Alto Networks’ PA-450 firewall devices now secures more than 8,000 connected edge assets, including tra ic signals, cameras and ramp meters across state-wide arterial and interstate corridors.

This comprehensive solution ensures consistent protection, streamlines future deployments, and supports long-term operational and cost e iciency.

At ITS World Congress, Palo Alto Networks will demonstrate its Strata network security platform, which integrates AI-powered threat detection to secure every layer of an ITS environment, from roadside cabinets to central control centres. This includes secure

edge management for field-based devices, real-time threat monitoring and rapid incident response. With solutions tailored for operational technology environments and growing V2X and 5G integration, the company is helping transport authorities maintain safety, reliability, and compliance as digitalisation accelerates.

Palo Alto Networks’ presence in Atlanta aims to support agencies in building futureready infrastructure, closing critical security gaps, and delivering safer, more intelligent and more connected transport networks.

▶ Stand 1923

www.paloaltonetworks.com/engage/ secure-dot-infrastructure

See your intersections and beyond like never before

True Sensor Fusion

Video AI at the intersection

Wireless sensors for advance / midblock

MultiSens Intersection fuses video AI and wireless sensors into a unified platform so you can see everything—at the intersection and down the street.

This evolution in traffic detection technology delivers seamless signal actuation and comprehensive traffic analysis by combining the strengths of two proven systems with:

• Premium Accuracy - See all approaching traffic and all road users (vehicles, bikes, scooters, and pedestrians) - no blind spots.

• Unmatched Flexibility - Reliable advance detection, even without power, comms or clear line-of-sight - no trenching required.

• Unified Control - Manage all detection and traffic data from a single platform - no separate systems to manage.

See what’s really happening at every intersection and beyond.

Join us at booth 717

INNERDUCT THAT FITS IN SMART CITIES

Smart cities require smart infrastructure. Whether planning for connected corridors, V2X integration, or next-gen traffic systems, MaxCell's innerduct solutions can increase your cable capacity by 300% or more and reduce total project costs.

Revolutionise Vehicle Detection with QRO Solutions

Cutting-Edge ANPR/ALPR Technology

Harrier AI & Harrier Mini Camera

OCR available for all US States

Vehicle Make, Model & Colour Detection

Install Your Own Algorithms

Responsive To Changing Road Conditions

Stopped Vehicle Detection

Network Optix to unveil Nx Go

‘Camera as a Universal Sensor’ update

‘Camera as a Universal Sensor’ update

Network Optix will be in Atlanta to unveil the latest release of its Nx Go ‘Camera as a Universal Sensor’ update, demonstrating how any camera can become a geo-coordinated IoT sensor and provide precise, real-time intelligence to modern transport systems.

e centrepiece of the stand will be a live 3D map of Curiosity Lab at Peachtree Corners. Hundreds of xed, mobile, and body-worn cameras will be shown in operation; each video stream is automatically onboarded by Nx AI Manager, which can deploy any neural network model — vehicle classi cation, pedestrian detection, number plate recognition, you name it — to edge hardware with a single click. Inference happens on-site, keeping latency below one second and bandwidth costs low.

Every detected object is converted into GeoJSON, a spatially rich format that includes class, con dence, world coordinates, and a persistent track ID. Nx Go then publishes these messages to standard MQTT topics, allowing signal controllers, digital twins, incident management consoles, or data lakes to subscribe — just

as they would for temperature or air quality

sensors. e work ow scales from a single intersection to an entire metropolis: tens of thousands of cameras and other IP-based sensors can stream simultaneously without re-architecting the network or altering the core application. Visitors will be able to subscribe to the live MQTT feed on their phones, watch objects appear on the map in

Multi-technology sensor fusion comes into focus

The future of intelligent transportation is arriving at this year’s Congress with the launch of Sensys Networks’ MultiSens Intersection. This is a practical advancement in tra ic detection that merges video, AI and wireless sensors into a single, unified platform for signal actuation and tra ic analysis. Sensys Networks' innovative system delivers true sensor fusion, o ering unparalleled insights into tra ic flow. MultiSens Intersection combines the strengths of both technologies. Video AI at the intersection provides real-time scene analysis using deep learning, while wireless in-road sensors placed at advance or midblock locations detect approaching vehicles. Moreover,

it does this even in areas without clear sightlines, power, or communication links. Together, they deliver seamless, highly accurate tra ic detection that enhances signal performance and supports safer, more e icient operations.

The system can distinguish between vehicles and vulnerable road users, such as pedestrians and cyclists. This enables smarter, more responsive signal phasing and gives operators a complete view of road activity. Edge processing in the AI-enabled cameras reduces both latency and bandwidth demands, paving the way for future scalability with new sensor types and applications, all while keeping infrastructure costs down.

real time, and export the data directly into their preferred analytics tools.

With Nx Go, Network Optix is turning untapped video into structured, machinereadable data that cities can trust and act on — within minutes, and without proprietary lock-in.

▶ Stand 817 www.networkoptix.com

Unlike traditional singlesensor solutions, all detection data is managed through a unified so ware platform. This eliminates the need for multiple

vendor systems, simplifying setup, diagnostics, and ongoing management.

▶ Stand 717

https://sensysnetworks.com

Iteris to unveil expanded product portfolio

As a premier sponsor of ITS World Congress 2025, Iteris will showcase its latest innovations in smart mobility, with a focus on pedestrian safety, AI-powered detection, connected vehicle technologies, and a strategic addition to its product portfolio.

Attendees will experience an in-booth demonstration of Vantage PedSafe, a radar-based pedestrian detection system designed to enhance safety at high-risk crossings. ere will also be a rst look at the enhanced AI-driven capabilities of Vantage Apex, Iteris’ most advanced detection platform, now featuring true sensor fusion for greater accuracy.

e company will further highlight VantageArgus CV, its connected vehicle data and travel-time analytics platform. Outside the convention centre, Iteris will participate in the V2X Day One Deployment District, o ering live in-vehicle demonstrations of V2X Connect, its real-time software solution for monitoring and validating connected vehicle deployments.

Almaviva, Iteris’ parent company, will also be present to showcase its portfolio of smart mobility and transit solutions, reinforcing the strength of the combined organisation.

Visitors are welcome to attend quick 10-minute in-booth presentations on Tuesday and Wednesday, and to join a

e stand will also feature the latest enhancements to ClearGuide, including Dash Cam Imagery and Signal Trends, which provide probe-based signal performance insights.

Reimagining urban mobility - the Estonian way

Picture a city where transport simply works: quiet, seamless, and e icient. This is not a vision of the distant future — Estonian ITS companies are already reshaping urban mobility around the world, drawing on the country’s digitalfirst approach and vibrant technology ecosystem.

For business travellers needing a car for a few days, Mobire Group provides flexible Car as a Service solutions. There's no need for paperwork—just get in and drive. Across the city, an invisible layer of smart infrastructure is hard at work: logistics operate smoothly thanks to platforms developed by Concise Systems and Mooncascade, whose smart city and GIS technologies are used by millions every day to ensure timely arrivals and e icient coordination. Behind the scenes, Wisercat enables secure data flow, forming the digital backbone for finance and AI platforms

hospitality hour on Wednesday at 4:30 pm. An exciting new solution will also be announced at the event, expanding Iteris’ portfolio and supporting the company’s mission to deliver safer, smarter, and more connected transport networks.

▶ Stand 1613 www.iteris.com

that help keep urban systems running e ectively. At journey’s end, parking becomes e ortless. Traditional lots have been transformed by Parkinglot Category into solar-powered hubs with EV charging, where licence plate recognition and contactless payments are handled automatically through Entringo’s advanced technology. The final leg of the trip is completed with ease on board a self-driving Auve Tech MiCa 2.0 shuttle, providing convenient last-mile connectivity. All of this innovation stems from Estonia—a place where ideas move swi ly and solutions scale globally.

Those interested in learning more are invited to join our networking breakfast on Tuesday, August 26, at 09:00am in Room A408 – the Estonian Hub, a project funded by European UnionNextGenerationEU. www.tradewithestonia.com

Citilog will be showcasing the real-world power of its automatic incident detection (AID) technology by highlighting how it operated in an actual situation when the system helped prevent a potential tragedy in France’s Vuache Tunnel.

At 10:33 on 11 June 2024, Citilog's AI-powered system identi ed a stopped vehicle and immediately triggered tunnel closure procedures.

By 10:38, when a re broke out on the truck, the tunnel was already sealed, preventing other vehicles from entering

what could have been a catastrophic situation.

is ve-minute window between detection and the outbreak of re highlights the critical importance of early warning systems for tunnel safety.

Citilog’s early detection prevents tragedy in Alpine tunnel

e driver was safely evacuated, no other vehicles were involved, and tra c resumed through the una ected tube by 05:30 the following morning.

Citilog’s AID system combines smoke detection with alerts for stopped vehicles and wrong-way drivers. It uses deep learning to minimise false alarms

Q-Free unveils show-stopping tra ic management network

A team led by Q-Free and Cisco is unveiling a show-stopping, fully operational tra ic management network on the exhibition floor. Demonstration partners include local host the Georgia Department of Transportation, along with a prestigious cross-section of ITS World Congress exhibitors including Esri, Iteris, Hanwha Vision, Daktronics, and Roadsys.

Unlike traditional demonstrations based on theoretical models, this initiative features real-world technology integrated across the show floor to create a fully functioning tra ic management centre. Attendees will experience

first-hand how Q-Free’s ATMS communicates seamlessly across multiple devices and systems, using common industry protocols such as NTCIP and ONVIF, within a modern, secure, and flexible architecture.

Cisco’s achievement in setting up a scalable wireless network— connecting disparate systems to a Network Operations Centre (NOC) overnight to support the demonstration—underscores the unprecedented scale and impact of the showcase.

“Collaboration and quick-turn integrations among vendors have never been done at this scale on a showroom floor, and we’re thrilled to make it

while maximising response time across tunnels, bridges, tollways, and urban arterials. e system is already protecting road users in major North American tunnels, including the Port of Miami Tunnel, Presidio Tunnel in San Francisco, and Tuscarora Tunnel in Pennsylvania.

Citilog is inviting attendees to visit its stand to see this life-saving technology in action — and to discover how AI-powered incident detection can enhance safety across transportation networks.

▶ Stand 717 www.citilog.com

happen,” says Whitney Nottage, EVP of Tra ic Management at Q-Free.

The demonstration will also serve as a platform to address the evolving challenges of cybersecurity and connectivity in transportation systems. During the Congress, Q-Free will launch a new solution aimed

at enhancing cybersecurity standards for tra ic signal systems. This includes endto-end encryption, federated authentication, and a modern architecture designed to address long-standing security gaps in intersection control.

▶ Stand 911 www.q-free.com

A day in the

future,

powered by Es tonia

Imagine a city where your transport just works: quiet, seamless, efficient. This isn’t a promise for tomorrow. ITS Estonia and companies are reshaping urban mobility worldwide already today.

Curious to hear more?

Join our networking breakfast on Tuesday, August 26, at 9:00 a.m. in Room A408 – the Estonian Hub at ITS World Congress 2025, Atlanta.

COMPANY

ADVERTISERS INDEX

PAGE WEBSITE

Arcadis p16 www.arcadis.com

Cambridge Consultants p34 www.cambridgeconsultants.com

Cubic p6 www.cubic.com/transportation

Daktronics p5 www.daktronics.com/tmc

Derq p37 www.derq.com

Econolite p7-p12 www.econolite.com

Ettifos p23 www.ettifos.com

FLIR p27 www.flir.com/tra ic/its-ai/ Haenni p24 www.haenni-scales.com

Intercomp p20 www.intercompcompany.com

Iteris p40 www.iteris.com

ITS Taiwan p37 www.its-taiwan.org.tw

MaxCell p34 www.maxcell.us

Network Optix p31 www.networkoptix.com

Palo Alto Networks p39 www.paloltonetworks.com

QRO Solutions p34 www.qrosolutions.co.uk

Quarterhilll p23 www.quarterhill.com

Rekor IFC www.rekor.ai

Swarco McCain p19 http://mccain.swarco.com

Synapse p15 www.synapse-its.com

Tagmaster p33 www.sensysnetworks.com/multisens

TomTom p13 www.tomtom.com

Trade Estonia p39 www.tradewithestonia.com

Yunex p24 www.yunextra ic.com

See everything, everywhere, all the time, across your ITS environment.

Secure your critical IT/OT infrastructure with Palo Alto Networks Strata Network Security Platform.

The Iteris ClearMobility Platform combines cloud computing, artificial intelligence, advanced sensors and expert advisory services to keep your roads safe, travel efficient and communities thriving.

• Diagnose to health-check congestion and speeding 24/7 with cloud-based software instantly compatible with existing infrastructure.

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Only Iteris has what it takes to deliver on the promise of smarter infrastructure for a cloud-connected world.

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