ITS World Congress 2025 Day 1

Produced by Monday 25 August | 2025

STRONGER TOGETHER!

Attendees at ITS World Congress 2025 are experiencing an unprecedented live interoperability demonstration, led by Cisco and featuring more than a dozen industry leaders, including Cohda Wireless, Commsignia, Curiosity Labs at Peachtree Corners, Daktronics, ESRI, Teledyne FLIR, Georgia DOT, Gwinnett County, Hanwha Vision, Iteris, Ouster, Q-Free, RoadSys and Sensys Networks.

e demonstration integrates a wide array of devices—including cameras, RSUs, tra c signal controllers, digital signage, maps, tra c counts, detection, and live signal integration from the eld—onto a single,

secure, and scalable network. Participants can see how real-world ITS devices from multiple vendors work together to optimise tra c ow, improve safety, and provide actionable, real-time data to agencies.

“It’s a very traditional problem in ITS –siloing,” says Cisco’s Mark Knellinger (above: third from right). “But no one person has the answer – we bring in di erent perspectives, di erent capabilities.”

e demonstration underscores the future of ITS: collaborative, data-driven, and hands-on—giving attendees a tangible view of how modern transportation systems can operate as one.

Knellinger insists that all the partners respect what the others are best at. “ is demo shows what’s possible when the ITS community comes together,” he adds. “By connecting devices, data, and software from across the ecosystem, agencies can harness interoperable, cybersecure solutions that make transportation systems smarter, safer, and more responsive. We’re pushing on standards and data models that allow us to do a better job of sharing. Cisco has always really wanted to connect the world, bridging technology, solutions and companies.”

Stand 1741

www.cisco.com

Shaping cities for smarter mobility

BY FRANS KEIJZER

Join our session

Evaluating Diverging Diamond Interchanges with FCD

Tuesday, August 26, 1:00pm ET Room A316

How TomTom’s Floating Car Data helps make intersection roads smarter and safer

Urban areas around the world are expanding in unprecedented ways. With this growth, conventional infrastructure designs increasingly fall short of their intended purpose. Roads slow down and safety features lose effectiveness. At TomTom, we use data to uncover insights that lead to actionable, effective solutions for these challenges. Around the world, our data is being used to transform cities by assessing the efficiency of urban infrastructure.

Diverging Diamond Interchanges (DDIs) are a groundbreaking advancement in intersection design. Introduced in 2009, DDIs allow vehicles to temporarily switch to the non-customary side of the road, reducing conflict points and making it easier and safer for drivers to get through a road interchange. Since their initial testing, over 150 DDIs have been built across the U.S., with more than 80 currently under construction.

To assess the efficiency of DDIs, we utilized TomTom’s Floating Car Data (FCD) — a scalable, cost-effective alternative to traditional in-road sensors and cameras

on highways. FCD draws on real-time, GPS-enabled data from over 600 million TomTom navigation devices, in-dash systems and apps. Using FCD, we analyzed intersections in states like Florida and Oklahoma, focusing on travel times for leftturn and go-straight movements before and after DDI implementation.

The results were remarkable. Average leftturn travel times dropped by 31%, from 142 seconds to 99 seconds, while go-straight movements saw a 7% reduction, from 130 seconds to 121 seconds. TomTom data shows that the drop in left-turn travel times will benefit roughly 27,000 vehicles every day. Extrapolating these findings to all 150 DDIs currently operating in the U.S., over a million trips could collectively save close to three million minutes each day.

Floating Car Data (FCD) is undoubtedly game changing for transportation development. As a leader in location tech, we remain committed to making roads safer by delivering data-driven solutions for transportation systems and better mobility for everyone.

Atlanta checks all the boxes!

Welcome to the 31st ITS World Congress! Daily News sits down with the organisers to ask the questions that matter...

ITS America is the host of the eventwhat special pressure comes with it being your ‘home’ ITS World Congress?

Laura Chace, president & CEO of ITS America: It’s always exciting and stressful to host the ITS World Congress – the opportunity comes to your “home turf” only once every three years so you want it to be a lot of different things all at once: exciting, engaging, informative, enjoyable and productive. Balancing the need for high-quality session content and innovative technology solutions on

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display, with the need for unscheduled networking and relationship building time is often the largest tension as an organiser. And, also, everyone wants a speaking role!

Jaime McAuley, event director, ITS America Events: Putting together and hosting an ITS World Congress is a much bigger lift compared to the ITS America Conference & Expo. It takes more planning, more resources, and more partners to pull it off. Since it’s a global event, we also have to pick a location that’s easy for international attendees to get to—and ideally, a city

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that’s doing cool, innovative things in ITS that we can highlight. Atlanta checked all the boxes! Everything about the ITS World Congress is on a larger scale: more sessions, more networking, more attendees and exhibitors, plus more off-site tours and tech demos. This year, we’re also rolling out some new programmes and activations like our Transportation Hub, the Meeting Zone, and holding breakout sessions right on the show floor in special education theatres. Lots of exciting stuff ahead! Continued

Deploying Today, Empowering Tomorrow is a great tagline for the Congress. What concrete examples of this can delegates see among the exhibitors and conference programme in ATL?

LC: ere are too many to count, but check out Atlanta’s V2X Day One Deployment District (DODD) and hear what’s next for Georgia DOT’s investments in digital infrastructure and connectivity to improve safety, mobility and movement of freight. Also, take a listen to Nat Ford and the Jacksonville Transportation Authority’s NAVI programme - the rst public transit service powered by AVs in the nation to provide better service, economic growth and nextgen jobs. You can learn how Texas DOT is leading the country in AI implementation across the agency to improve safety, reduce congestion on roadways and deliver better service to the public – and so much more…

operate and maintain our transportation system with the integration of technology tools. e outcome? Smarter investments, better mobility of people and goods, and better quality of life.

e next few days are like Coachella for the ITS industry - so what is the best thing about Congress? e networking? e sessions? e exhibition hall? e social events?

LC: I can’t choose a favourite, because I get my energy from engaging in person with others, so being at the World Congress surrounded by our global ITS community is unparalleled for me. I want people to be able to have fun while they are working hard – so I guess the answer is “All of it!”

You’ve been very vocal about the importance of ITS in making roads safer - why is this so important, personally, to you?

JM: e V2X DODD in downtown Atlanta is a great example of embodying this theme. It is one of the largest permanent V2X deployments on live streets and shows that V2X applications are ready for widespread deployment today. Also, each Plenary session highlights how ITS technologies are helping build safer, more connected futures. Our seven educational tracks all tie back to the overall conference theme and tagline. Attendees will have the chance to dive into topics like connected and automated vehicles, cybersecurity best practices, multimodal and integrated mobility, emerging tech, data management, vehicle automation, and smarter transportation systems—all focused on shaping a safer, more e cient, and better-connected world.

LC: e exhibit oor is lled with solution providers who are not just doing the same things we have always done better – but who are changing how we plan, design, build,

JM: All the above. e attendees and exhibitors all come to the ITS World Congress to network, learn, share best practices, get inspired, experience the most innovative, cutting-edge ITS technologies and solutions - and have fun. e Congress is jam-packed with informal and formal networking, educational opportunities via workshops, breakout sessions, roundtable discussions, plenaries and immersive interactive learning through tech tours and outdoor demonstrations. ere is no shortage of activities, experiences and learning.

LC: I have three teenagers and I worry every time they leave the house. We shouldn’t have to worry about a routine trip ending in tragedy. I’m tired of saying “Call me when you get there” because I am not sure they will arrive safely. We have the ITS and technology solutions that can meaningfully deliver safer transportation, but it takes leadership and courage to implement them. So let’s do it! Let’s move faster, invest smarter and deliver safer mobility. Let’s go bold on innovation!

The Prime Mover in Intelligent Traffic Systems

POWERING SMARTER NETWORKS & SEAMLESS JOURNEYS.

At Q-Free, we deliver intelligent traffic solutions that move people, goods, and data with precision. From advanced tolling and traffic management to piloting cutting-edge road user charging, we empower you to build connected, sustainable transportation systems.

BOOTH 911

TAPLANE HAS THE EDGE ON INTELLIGENT INFRASTRUCTURE

TapLane is proud to unveil EdgePulse, its next-generation uni ed platform designed to transform how transportation agencies manage their intelligent infrastructure.

Visitors to the company’s stand will get a hands-on look at how EdgePulse replaces fragmented tools and manual work ows with a streamlined, map-based interface that brings together all roadside assets - including RSUs, sensors, tra c controllers, signs, and cameras - into one intuitive dashboard.

e platform delivers real-

time visibility into device health monitoring, along with centralised control and con guration through a uni ed dashboard.

Demonstrations at the stand will highlight live health monitoring, vendorneutral device management, AI-enhanced analytics and alerts, and automatic device discovery. A standout aspect of the platform is its AIpowered automations, which enhance these capabilities by streamlining key work ows across monitoring, con guration, and alerting.

Accurate V2X with Accuver

QULINK-OBU is Accuver’s most advanced On-Board Unit (OBU), engineered to deliver real-time V2X (Vehicle-to-Everything) communication across diverse tra ic environments. Supporting both C-V2X and DSRC, it enables data exchange between vehicles, infrastructure and pedestrians. It supports Day 1 V2X applications such as tra ic alerts, hazard warnings, emergency braking and cooperative driving assistance. To meet diverse connectivity requirements, it o ers optional 5G NR/LTE communication via the Uu interface, along with built-in Wi-Fi,

ese automations reduce manual e ort, improve consistency, and enable faster, more scalable device management in increasingly complex ITS environments. EdgePulse is also fully compliant with NTCIP standards, ensuring seamless interoperability across a wide range of roadside devices.

Looking ahead, EdgePulse’s roadmap includes deeper V2X integration, with upcoming tools for managing MAP and TIM messages, as well as enhanced credential and rmware

Bluetooth and CAN interfaces, enabling flexible integration across a wide range of mobility platforms.

Equipped with robust and secure communication modules, QULINK-OBU is tailored for next-generation mobility applications - all within a compact form factor and sleek design that allows seamless integration into modern vehicles and personal mobility devices, including bicycles and e-scooters.

Accuver also provides a comprehensive suite of V2X test solutions certified under

management features tailored for connected vehicle environments.

Built to be vendor neutral, secure, and scalable, EdgePulse supports modern ITS networks with exibility, precision, and clarity.

Delegates are invited to stop by the TapLane stand to discover how EdgePulse is helping cities and infrastructure operators simplify device management and prepare for the future of transportation.

Stand 728

www.edgepulse.cloud

the OmniAir OQTE. Its WCEX-ABTS enables scenario-based, repeatable V2X application testing in lab environments and verifies V2X service operation based on C-ITS standards. The WCEX-DRTS verifies BSM message precision of the OBU in real-world driving environments to evaluate performance.

Meanwhile, WCEX-CGTS generates realistic and congested V2X messages to emulate and evaluate performance under network overload conditions.

Stand 317

www.accuver.com

Precision. Performance. Simplicity.

Econolite’s EPIQ RADAR™ revolutionizes intersections with unmatched detection accuracy, reliability, and full-spectrum coverage. It delivers unmatched traffic detection and verification with powerful FMCW radar and a built-in 1080p camera. Covering two approaches with just one sensor, EPIQ RADAR boosts safety and reduces congestion for all road users.

Backed by a lightning-fast quad-core Intel i7 Hub, seamless controller integration, and blazing Ethernet reaching 1,000 feet, EPIQ RADAR delivers data you can trust—fast. Supercharge performance with Centracs® +Detect for cloudbased analytics, real-time traffic insights, and reporting.

Ready to evolve your traffic network? EPIQ RADAR is your future-forward solution.

Smarter detection. Smarter data. Smarter, safer intersections.

AI Traffic Data System

AI-powered traffic reporting. iTHEIA™ data recording.

Automated Enforcement

Safer and smarter roads. Fully-automated solutions.

Weigh-in-Motion

Accurate WIM tech. Efficient traffic monitoring.

Multi-Lane Free Flow Toll Migration

Improved operational performance.

CUBIC SHAPES NEXT ERA OF TRANSPORTATION

Cubic Transportation Systems is here to spotlight a strategic blend of brand evolution, industry collaboration, and software innovation — advancing its mission to support safer, smarter, and more sustainable cities through intelligent transportation solutions.

Cubic will debut the latest advancements in its Intelligent Transportation Systems (ITS) software, developed in response to industry’s growing demand for integrated, data-rich systems. Innovations such

as AI-powered analytics, real-time optimisation, and V2X capabilities are designed to enhance system visibility, streamline decision-making, and improve operational performance.

With scalable, integrated platforms focused on automation, resilience, and future-ready technology, Cubic is helping cities modernise mobility with greater speed, precision, and impact. To demonstrate this continued commitment, Cubic is highlighting a new partnership with

HOW GRIDMATRIX IS REDEFINING ROAD SAFETY

GridMatrix is redefining how cities and enterprises manage tra ic, emissions, and road safety using existing infrastructure. The company is here to demonstrate how its so ware platform harnesses artificial general intelligence to analyse vast volumes of sensor and video data in real time, surfacing only the most relevant insights.

From capturing video clips of dangerous driving to diagnosing intersection ine iciencies, GridMatrix says it turns passive infrastructure into a proactive safety and sustainability system. GridMatrix says that deployments have demonstrated up to a

UrbanLogiq — an alliance that brings together decades of transportation infrastructure expertise with a purpose-built, AIdriven analytics platform tailored to the unique needs of government agencies. Together, the collaboration o ers a powerful, data-centric solution to help agencies improve mobility planning, performance, and decisionmaking at scale.

Alongside its portfolio of innovative solutions, Cubic is unveiling a refreshed brand identity that re ects the

70% reduction in the likelihood of collisions or fatalities. The system identifies high-risk patterns before incidents occur, enabling transportation agencies to intervene precisely.

Requiring no new hardware, GridMatrix integrates seamlessly with existing cameras, sensors, and IT systems. Whether supporting a Department of Transport’s Vision Zero goals or a private-sector partner’s ESG targets, its dashboards and APIs simplify decisionmaking based on real-world conditions.

Stand 1916

www.gridmatrix.com

company’s ongoing evolution and leadership in mobility technology.

e update goes beyond visual design to signal a renewed focus on agility, innovation, and longterm resilience in the face of rapidly changing transportation needs.

Together, these initiatives reinforce Cubic’s role in shaping the next era of transportation—one intersection, system, and city at a time.

Stand 1641 www.cubic.com

ARITY GIVES ROAD PLANNERS THE FULL PICTURE

Before making changes to roads, planners need a complete view — much like drivers checking their blind spots. Arity provides city planners and transport agencies with unmatched mobility insights, powered by the world’s largest driving behaviour database.

Moving beyond crash reports and static sensors, Arity reveals real-world driving patterns across all road types, helping to design safer, smarter, and more e icient infrastructure. With access to over two trillion miles of driving data, Arity is dedicated to reducing tra ic deaths, which have risen by 30% in the last decade.

Stand 941

www.arity.com

AI-Powered video and thermal detection technology that tracks road users 24/7 in all light and weather conditions.

Traditional traffic signals don’t give you the complete picture. Loop detectors can’t see pedestrians waiting to cross, cyclists approaching intersections, or vehicles traveling at high speed just a few hundred feet away from the stop bar. Without comprehensive visibility of all road users, traffic management systems operate without the full picture, creating unsafe conditions and inefficient signal timing.

The Solution?

Advanced Video Detection Technology. Using computer vision and AI analytics, our system simultaneously identifies, tracks, and predicts the movement of all traffic users—vehicles, pedestrians, cyclists, and public transport alike—delivering unprecedented traffic intelligence.

Harness the power of thermal in traffic applications: www.flir.com/traffic/its-ai

TODAY’S SCHEDULE: DAY 1

Today’s Congress is buzzing

with sessions covering all things mobility. There’s a lot going on, and we don’t want you to miss out - so we’ve pulled together a quick list of some of the highlights so you can plan your time...

In the presentation by AASHTO: Where Safety Meets the Road: Using ITS solutions to improve Highway Transportation Safety, (08:00-09:30 Room A313) State DOT Leadership will give examples of how Intelligent Transportation Systems (ITS) solutions have been leveraged to enhance highway transportation safety. They will reflect on valuable lessons learned during the implementation of ITS safety-focused projects, highlighting the ongoing challenge of balancing mobility objectives with safety priorities. The discussion will also emphasise the critical role of leadership in fostering e ective collaboration between safety and ITS teams. Ultimately, the session will present strategies designed to overcome these challenges and promote alignment among teams to achieve safer and more e icient transportation outcomes.

Around the world, road-vehicle cooperation technologies are advancing alongside social experiments and system developments that rely heavily on supportive road infrastructure. This elevates the role of road administrators in enabling connected and autonomous mobility. The special interest session Support from Road Infrastructure for the Realisation of Connected and Autonomous Mobility (08:00–09:30 Room A311) showcases initiatives from various countries. Speakers discuss the importance of clearly defined public-private roles in technology development, strong collaboration between vehicles and infrastructure, and strategic institutional support. They also emphasise the integration of both physical and digital infrastructure, intelligent data utilisation, and dedicated road spaces to facilitate autonomous driving. The purpose of this session is to deepen these discussions.

The International Forum: Protecting Vulnerable Road Users (08:00-09:30 Room A305) will focus on the status of ITS activities impacting VRUs throughout deployments across the world. Panellists will discuss advances in the field as well as challenges including data availability and implementation barriers, standardised protocols, reliable communication, advanced tracking technology, predictive algorithms, privacy protections, and interoperability.

Vehicle to Everything (V2X) and connected vehicle technologies are frequently discussed in the innovative and emerging transportation technology landscape. Recognising the multidisciplinary nature and significant work in V2X technology. V2X in Action: Real-World Innovations Transforming Transportation (08:00-09:30 Room A302) will bring together how practical research needs connect to practical deployment needs all helping to advance and strengthen V2X interoperability. The session will feature an advanced state of practice research in V2X, the latest and greatest in interoperability, as well as federal activities in V2X.

The slogan for ITS in Europe and the US is “Vision Zero”. As Cooperative ITS (C-ITS) and V2X technologies rapidly evolve, the need for international collaboration and cooperation grows. In the special interest session V2X/C-ITS Continues to Develop Towards the Future (13:00–14:30 Room A313), key policymakers and stakeholders from USDOT, EC DG Move, European infrastructure experts, standards developers, and vehicle OEMs discuss the current status and future direction of V2X. They cover regulatory frameworks, crossborder challenges, technology developments, and the roles of various parties. V2X not only enhances safety by reducing accidents but also supports environmental goals and congestion mitigation. The session highlights policies, implementation, and emerging trends shaping the future of these technologies.

Harnessing Data for Future Mobility

Innovations (13:00–14:30 Room A316) unites public-sector leaders and private innovators to examine how real-time and historical data support transportation systems at local, regional, and statewide levels. Experts will discuss methods for aggregating and modelling Transportation Systems Management and Operations (TSM&O) data to forecast mobility needs, identify gaps, and integrate technologies like connected vehicles and shared mobility platforms. The session o ers insights from urban, rural, and international contexts on turning raw data into actionable intelligence through digital tools and organisational workflows. Case studies include centralised platforms such as Florida DOT and PennDOT’s TSMO Data Exchange, highlighting how data underpins innovative, scalable, and equitable transportation solutions.

In urban mobility’s rapidly evolving landscape, Artificial Intelligence (AI) is proving transformative. AI in Action: Enhancing Public Transit and Urban Infrastructure (13:00–14:30 Room A312) explores AI’s impact on urban infrastructure, featuring insights from Microso , Ertico - ITS Europe, Yunex Tra ic, and Monotch. The session highlights the vital role of data sharing between public and private sectors in maximising AI’s benefits, improving decisionmaking and transport e iciency. It will discuss collaboration models, ethical and security considerations, and real-world examples of successful data sharing. The EU underscores AI’s role in tackling urban challenges like congestion, pollution, and energy use. In the US, the Department of Transportation integrates AI in tra ic management and predictive maintenance. AI optimises tra ic flow, enhances road safety, and boosts public transit e iciency. Nonetheless, challenges remain, including data privacy, ethical issues around autonomous vehicle incidents, and the need for comprehensive regulatory frameworks.

As connected and automated vehicles (CAVs) become part of transportation networks, managing their coexistence with traditional vehicles is crucial. Managing Mixed Tra ic: Integrating Automated and Traditional Vehicles (13:00–14:30 Room A301) will explore challenges and strategies to optimise tra ic flow, minimise disruptions and ensure safety. It o ers practical insights from state DOTs and industry experts to support future infrastructure planning.

Dive into the dynamic world of data-driven decision-making with the USDOT session, Leveraging Data for Strategic DecisionMaking in Local Agencies (13:00–14:30 Room A311), designed specifically for local agencies. Discover how innovative data collection and analysis are enhancing transportation and infrastructure planning. The session features discussions on open-source tools like the ITS JPO CodeHub and DataHub, demonstrating how local agencies can optimise investments and improve community services. Panellists will share four practical use cases from the ITS4US Program, including standardising infrastructure condition data, identifying pedestrian infrastructure issues, uncovering cost-saving opportunities, and developing live operational performance dashboards.

Global MOD/MaaS Forum (14:30-16:30 Room A302) will provide an opportunity to hear from international leaders and subject matter experts, and interactively engage in discussions with peers, to explore the current state of Mobility on Demand (MOD) and Mobility as a Service (MaaS) in the global transportation ecosystem. Discussions will include how MOD/MaaS and connected transportation can support seamless complete trips for all transportation users to reach their destinations safely and e iciently. The session will include industry discussion on technologies, tools, and services, such as open payment or real-time mode availability that support seamless complete trips. The forum will also include discussion on technologies to support switch points between modes for transportation system user on a variety of trips, such as going from work to home via bike to transit in the United States, taking ride hailing to a major event in Asia, or taking a European vacation via regional rail.

As cooperative, connected and automated mobility (CCAM) evolves, tra ic management systems must deliver information seamlessly among infrastructure, vehicles and operators. The Next-Generation Tra ic Management and CCAM Integration forum (15:00–16:30 Room A305) discusses system readiness, AI integration, Urban Air Mobility’s role, and the need for standardised protocols and interoperability.

The session Smart Insights for Safer School Zones (15:00–16:30 Room A311) explores the vital role of mobility data in improving safety around schools. As tra ic behaviours change, data-driven insights help identify high-risk areas and shape interventions by analysing speeds, pedestrian movements, and vehicle patterns. This enables transportation planners and school districts to prioritise safety during school hours. The session also highlights the importance of community engagement, involving parents, educators, and residents to tailor e ective solutions. Case studies demonstrating successful data-driven safety measures such as signage improvements and tra ic calming will be shared, providing practical frameworks for creating safer school environments.

SIS33:

Not only CAV (Connected and Automated Vehicle) but many projects and researches toward deployment of various ITS are ongoing by multiple ministries and agencies at the Japanese government. Activities Toward ITS Deployment by the Ministries and Agencies at Japanese Government (15:00-16:30 Room A312) serves as a platform where senior o icers from the ministries and agencies gather to disseminate their information globally, providing the session attendees with a one-stop opportunity to learn about the Japanese government’s ITS activities.

Rural and remote areas in countries like Australia and the United States face unique challenges due to vast land, diverse environments, extreme weather, and dispersed populations. Crashes tend to be more severe because of delayed emergency response caused by large distances and low tra ic volumes. Limited communications, lack of power infrastructure, social issues such as vandalism, and high costs complicate deployment and maintenance of ITS equipment. Reopening roads a er major weather events is also di icult due to long distances from depots. High availability and reliability of ITS are essential to provide situational awareness and aid network management, reducing site visits. Equipment must withstand extreme temperatures, humidity, flooding, and fires, and ideally remain unobtrusive. The Rugged ITS: Deployment in Rural and Remote Locations session (15:00–16:30 Room A316) will explore emerging communication solutions and recent deployment e orts supporting safer, more connected remote regions.

As transportation systems evolve with advanced technologies and sustainability goals, fleet safety practices must also adapt to ensure continued protection of drivers, cargo, and communities. Smart Safety: Evolving Fleet Risk Management for the Future of Transportation (15:30-16:30 Theatre 2, Exhibit Hall Floor Stand 205) dives into the future of fleet safety, exploring how innovative tools such as telematics, AI-powered monitoring, and predictive analytics can be deployed today to build a smarter and safer tomorrow. Audience members will engage with real-world examples of safety culture transformation, data-driven decision-making, and proactive risk management. The session will also cover how safety programs align with broader transportation objectives, including environmental sustainability, operational e iciency, and equity.

CAV Tech Points to Safer Tomorrow

A viewpoint from Ramin Massoumi, Arcadis Global Director for Intelligent Mobility Services, (left) and Jonathan Koopmann, New England Intelligent Mobility Services Lead, Arcadis

Connected and automated vehicle (CAV) technologies promise transformative benefits: safer roads, reduced congestion, and improved mobility. Yet, despite advancements like Waymo’s deployments and freight automation, uncertainty persists. The vision of widespread autonomy remains unclear, and even foundational connected vehicle tech isn’t ubiquitous. Key questions linger: separating hype from reality and ensuring safety to build public trust.

At Arcadis, we guide policymakers, operators, and infrastructure owners in strategically planning and deploying CAV technologies to create safer, more efficient ecosystems. Drawing on global experience, we believe success hinges on strategic planning, transparency, and a measured approach. Here are five critical considerations:

Align Technology with Desired Outcomes: Avoid deploying technology for its own sake. Clearly define the specific problems you aim to solve (for example, improving road safety, enhancing efficiency, increasing access) and the opportunities you seek. Understand the real capabilities and limitations of current CAV tech. Research suppliers and benchmark best practices to ground your strategy in reality, not hype. Align available technologies with long-term goals and establish clear metrics (for instance, collision statistics for safety goals).

Build Public Trust: Trust is fundamental. Safety and reliability concerns dominate the CAV discourse, with machine errors judged more harshly than human ones. Communities must understand how systems work, the rigorous safety measures in place, and the tangible benefits. Transparency is key – not just education, but open dialogue. Engage communities, address concerns directly, and collaborate with stakeholders like first responders to demonstrate preparedness and build acceptance.

Prove Performance Incrementally: Deployment must be phased and performance measured transparently at each stage. Embed a safety-first framework from the outset – it’s foundational, not an afterthought. While demonstration projects showcase benefits and build trust, prioritise actionable pilots with clear goals, robust data capture, and defined pathways for expansion. Build a supporting ecosystem of experts and infrastructure (both physical and digital). Crucially, develop a strong business case demonstrating how CAV solves real operational or financial challenges and delivers return on investment (ROI), securing adoption and sustainable growth.

Maintain Flexibility: CAV technology evolves rapidly. Connectivity standards shift (for example, DSRC to cellular), AI capabilities expand, and new possibilities emerge. Agility is essential. Adopt a technology-

agnostic approach where possible, focusing on desired outcomes rather than locking into specific solutions. This flexibility allows organisations to leverage emerging innovations and adapt strategies as systems mature.

Learn from Others: Collaboration accelerates progress and builds confidence. Don’t reinvent the wheel. Conduct benchmarking studies, evaluate comparative reviews, and actively connect with peers facing similar challenges. Learn from both successes and setbacks globally. Tap into existing pilots, standards, and frameworks to avoid duplication. Sharing insights and best practices within the transport community is vital to ensuring CAV technologies fulfil their promise of a safer, better future.

By prioritising these principles –strategic alignment, building trust, incremental proof, flexibility, and collaboration – stakeholders can navigate the complexities of CAV deployment and move decisively towards realising its transformative potential for safety and efficiency.

• Arcadis is sponsoring Plenary 1Creating a Safer Future with Connected and Automated Technologies - in the Sidney Marcus Auditorium, Level 4, on Tuesday, Aug 26th from 10:00 AM - 11:30 AM

Intelligent Traffic Management Starts Here

Providing visibility and control, all while integrating seamlessly with existing infrastructure, the MyCity Solution Suite simplifies and accelerates decision-making.

MyCity TMS - Interoperable, real-time traffic signal control and monitoring.

MyCity Adaptive - Automatically adjust signal timing based on real-time traffic conditions.

MyCity SPM - Deep insights into traffic signal performance without additional fees

MyCity Smart Priority - Reduce delays and emissions for emergency and transit vehicles.

MyCity TrafficPlanIQ - Create and deploy timing plans in under two minutes.

MyCity Vision - A platform for video monitoring, control, and integration with AI technologies.

ITS World Congress | Let's connect at Booth 1031. SWARCO McCain

mccain.swarco.com

A day in the future, powered by Estonia

Imagine a city where your transport just works: quiet, seamless, efficient. This isn’t a promise for tomorrow. ITS Estonia and companies are reshaping urban mobility worldwide already today. Curious to hear more?

Join our networking breakfast on Tuesday, August 26, at 9:00 a.m. in Room A408 – the Estonian Hub at ITS World Congress 2025, Atlanta.

Tech Tours Showcase Atlanta’s Transportation Innovation in Action

The ITS World Congress, the premier global event for intelligent transportation systems, is transporting attendees beyond the exhibition floor with immersive Tech Tours across Atlanta. These curated site visits o er participants the chance to experience cuttingedge transportation technologies in real-world settings throughout the wider Atlanta area, while underlining Georgia’s growing reputation as a leader in transportation innovation.

“We’ve collaborated with Atlanta’s most innovative transportation projects to give attendees direct access to technologies reshaping mobility,” said Jaime McAuley, ITS World Congress Event Director at RX. “These specially designed tours showcase how ground-breaking solutions operate in real-world environments, o ering industry professionals valuable insights they can’t gain anywhere else.”

This week’s Tech Tours highlight practical applications of intelligent transportation systems already making a di erence to safety, e iciency and mobility. The InfrastructureAutomotive Technology Laboratory (iATL) launched the tours on 24 August, Sunday, giving visitors a close look at the world’s first private-sector connected vehicle lab. This interactive environment allows attendees to observe applications both in the laboratory and out on the streets of Alpharetta, with live views of connected infrastructure from cities across the United States. Outdoor

demonstrations highlight technologies such as emergency vehicle pre-emption, school zone safety and vulnerable road user protection.

Curiosity Lab at Peachtree Corners stands as the country’s leading smart city development, where companies from around the world pilot, test and demonstrate new mobility technologies in a live urban environment. The lab showcases interoperability between a wide range of smart city sensors and devices in a fully connected setting, powered by 5G, with complete visibility through city management dashboards. Tours take place on Tuesday and Wednesday, giving attendees flexibility to experience these demonstrations.

The Cobb County Braves Stadium TMC at Truist Park, on Tuesday, demonstrates how tra ic for a stadium of more than 42,000 seats — and the surrounding Battery Atlanta mixeduse development — is managed through an on-site tra ic command centre. Advanced

adaptive tra ic systems deconflict pedestrian and vehicle movements, ensuring e icient management on event days when pressure on mobility is at its peak.

The Georgia Department of Transportation’s Transportation Management Centre, welcoming tours on Tuesday and Wednesday, has served as the operational nerve centre of Georgia’s Intelligent Transportation System for more than three decades. This facility is the headquarters of NaviGAtor, which has been credited with significantly improving travel safety and e iciency across the state’s highways. The centre has also played a vital role in coordinating transport during major global events, including the Olympic Games and the Super Bowl.

Atlanta itself serves as the ideal host for this immersive programme. Recognised as a transportation innovation hub, the city has invested significantly in connected infrastructure projects, smart corridors and ambitious public–private partnerships. These initiatives have created an impressive realworld testbed for emerging technologies.

The city’s transportation ecosystem brings together academic research from leading universities, pioneering developments from the private technology sector and a forward-thinking approach from state-level transportation agencies. This collaborative model has established Atlanta as a national leader in implementing practical ITS solutions, tackling challenges that range from congestion to pedestrian safety.

The Tech Tours ultimately reinforce the Congress’s wider theme: intelligent transportation is not a distant concept but a practical reality that is already shaping cities today. By connecting theory with practice and innovation with application, Atlanta’s tours provide a compelling vision of what the future of mobility looks like — safe, seamless and sustainable.

See your intersections and beyond like never before

True Sensor Fusion

Video AI at the intersection

Wireless sensors for advance / midblock

MultiSens Intersection fuses video AI and wireless sensors into a unified platform so you can see everything—at the intersection and down the street.

This evolution in traffic detection technology delivers seamless signal actuation and comprehensive traffic analysis by combining the strengths of two proven systems with:

• Premium Accuracy - See all approaching traffic and all road users (vehicles, bikes, scooters, and pedestrians) - no blind spots.

• Unmatched Flexibility - Reliable advance detection, even without power, comms or clear line-of-sight - no trenching required.

• Unified Control - Manage all detection and traffic data from a single platform - no separate systems to manage.

See what’s really happening at every intersection and beyond.

Join us at booth 717

SWARCO McCAIN: INTEROPERABILITY IS KEY

Over recent decades, tra c management has evolved from simple signal timing into sophisticated, data driven systems. Yet, as Swarco McCain points out, one of the most pressing challenges – and greatest opportunities – is interoperability. As cities invest in smarter infrastructure, the seamless integration of

hardware and software from di erent vendors has become essential to realise the bene ts of these systems.

e tra c technology landscape is a patchwork of legacy controllers, advanced AI powered detection, varied central management systems, and connected vehicle infrastructure. Too often, these

ADEC’S TUNNEL VISION

ADEC Technologies is looking to the future when early in 2026 it will introduce the TDC3X family of overhead detectors. First in the family will be the TDC3X-T, specifically designed for data acquisition and classification in tunnels.

The TDC3 is basically a multi-sensor overhead detector designed for tra ic management and statistical data acquisition, according to the company, a Swiss manufacturer of non-intrusive road tra ic detectors. It can be mounted on various structures,

including message signs, gantries and tunnel ceilings. TDC3 detectors are self-calibrating and provide maintenance-free operation for 10 years or longer.

The forthcoming TDC3X-T overhead detector – with multiradar technology – is built to endure tunnel environments, including high-pressure washing. The detectors self-calibrate and classify vehicles by height profile with the highest accuracy (TLS A1) across all vehicle classes.

Stand 1757

www.adec.swiss

operate in closed ecosystems, relying on proprietary protocols that create silos, restrict data sharing, limit exibility, and drive up costs. Valuable information remains trapped in isolated systems, while innovation slows as agencies are locked into single vendor solutions.

“Now more than ever, we

should continue to improve interoperability in our industry. When systems can smoothly exchange data and monitor devices in real time, agencies can integrate best in class technologies, streamline operations, and improve safety for all road users,” says Tom Stiles, VP of Tra c System Engineering.

“As stewards of our infrastructure, we are obligated to provide standardised interfaces while adding additional protocols to enable innovation, ensuring critical information can be shared quickly with drivers and emergency responders.”

Achieving this vision demands collaboration across the industry. Technology providers must embrace open standards and APIs, government agencies should prioritise interoperability in procurement, and industry bodies, researchers, and academia must support the development and testing of new solutions.

For Swarco McCain, true standards-based interoperability should represent more than a technical upgrade – it is a cultural shift towards openness and shared progress, paving the way for safer, more e cient, and sustainable transport networks. Stand 1031

www.mccain-inc.com

HNTB tells the full story

HNTB will showcase its expertise and experience in digital infrastructure solutions through an immersive exhibition experience designed to engage, inform and inspire.

Enhanced asset management, data informed decision support systems, artificial intelligence and automated platforms are all part of the visitor experience at the HNTB stand. The goal is to enhance safety for the travelling public while supporting the evolving future

needs of transit agencies.

HNTB ‘ambassadors’ will guide conversations and share insights into how HNTB integrates human expertise with advanced technologies to deliver measurable outcomes. Visitors can expect an experience that reflects HNTB’s commitment to innovation and collaboration, with storytelling elements that connect project impact to broader industry trends. Stand 1431

www.hntb.com

Download our whitepaper, written by experts at Kapsch TrafficCom and Audi.

Driving the future of mobility

V2X tolling for

Reduced infrastructure costs

Improved collection efficiency

Enhanced user experience

Jim Madden of Umovity

use microsimulation models to the world’s leading tra c simulation software. Developed in collaboration with Japanese high-de nition map data provider Dynamic Map Platform (DMP), the new combination eliminates the need for timeconsuming manual network creation, dramatically reducing project workloads.

In addition, Umovity will detail the latest on its partnership with the City of Hamburg, Germany’s State O ce for Roads, Bridges, and Waterways (LSBG), showcasing how Umovity is providing a comprehensive Dynamic Multimodal Network Management solution.

UMOVITY HAS EPIQ PLANS FOR SMARTER SENSING

Econolite and PTV Group, under the uni ed brand Umovity, are here to feature their industry-leading suite of smart mobility solutions, including the introduction of Econolite’s newest detection sensor solution, Epiq Radar, as

RAVEN PREVIEWS STREETREP SERVICE

well as the latest developments with PTV Group’s Model2Go software.

Econolite’s Epiq Radar is the newest smart radar sensor solution, delivering superior detection precision, performance, and reliability.

Raven Connected is showcasing its end-to-end AI video telematics platform alongside novel workflows in ITS and V2X. The company will take this opportunity to unveil key industry collaborations in ITS/V2X aimed at building a connected vehicle ecosystem, while previewing its upcoming situational awareness service, StreetRep.

Raven is a North American technology company addressing fleet and connected mobility challenges through its vertically integrated, AI-driven data and intelligence platform. The company’s AI video telematics devices transform vehicles into powerful ITS and V2X edge computing nodes, capturing and displaying high-fidelity, real-world data in real time.

By controlling the entire technology stack—from hardware to AI to applications—Raven delivers a more reliable and innovative mobility platform. Crucially, this approach ensures all customer data and AI model training remain within its secure North American infrastructure.

Stand 1904

www.ravenconnected.com

Key features include a built-in 1080p camera (30 FPS) with lowlight sensitivity with less than one-second latency for visual validation.

Umovity will also unveil PTV Model2Go for PTV Vissim, bringing automated, ready-to-

Umovity is supporting LSBG in developing the city’s vision of an integrated Mobility Operating System (MOS) — a new way to connect and coordinate transport and mobility services more e ectively.

Stop by the Umovity stand on Tuesday, 1:15–1:30 pm, to participate in an in-booth session hosted by Melanie Mergler (LSBG) and Uwe Reiter (PTV Group) on LSBG’s pioneering MOS project.

Stand 1231

www.umovity.com

COHDA TAKES CONNECTIVITY TO NEW LEVELS

Cohda Wireless is showcasing its groundbreaking MK6 vehicle technology solution, recognised as the world’s most advanced and versatile V2X connectivity platform. In developing the sixth-generation MK6, Cohda drew upon its extensive experience and involvement in some of the world’s most high-profile trials and deployments.

The MK6 RSU (roadside unit) and OBU (on-board unit) o er the most comprehensive connectivity capabilities as standard, including DSRC, C-V2X, LTE/5G, and Wi-Fi/Bluetooth. Cohda’s V2X stack and applications are already the most widely deployed in the industry, and the MK6 is its most capable, versatile, and powerful platform to date.

The MK6 has been certified by OmniAir

and the FCC in the United States. In Europe, it holds CE, CPOC Level 1, and E1 certification with R10 and R118. It is also UKCA certified in the UK, ISED certified in Canada, and KC certified in South Korea, paving the way for deployment around the globe.

It features NXP Semiconductors’ RoadLink SAF5400 and SXF1800 chipsets, as well as the Qualcomm Snapdragon Auto 5G Modem-RF Platform. Cohda states that this combination of technologies provides users with the reliability, flexibility, and interoperability they need to deploy with confidence — wherever they are in the world.

Stand 753 www.cohdawireless.com

FLIR SEES THE FUTURE OF TRAFFIC DATA CLEARLY

Attendees here have an opportunity to experience rst-hand how Flir technology uses AI to optimise tra c data, enhancing the safety and e ciency of today’s cities.

Flir’s cameras, sensors and software are revolutionising tra c ow on roadways worldwide. Its unmatched, eld-proven solutions help vehicles, pedestrians and cyclists move safely and smoothly through complex urban and interurban environments. Flir’s AI-enabled devices draw on the largest datasets to improve object classi cation and analyse critical variables that aid in optimising tra c ow and recognising situations requiring rapid emergency response.

Here in Atlanta, Flir is showcasing Flir Tra Bot AI, which enhances tra c management and safety through embedded AI and Flir AID algorithms. Its 3D world tracker predicts speed and trajectory even when vehicles are

obscured. Designed for easy tunnel installation with a tilt sensor, stainless steel housing, and 4K resolution, it delivers reliable incident detection and tra c data in interurban settings.

Flir is also demonstrating Flir Tra One, an all-in-one tra c sensor for monitoring and dynamic signal control. Using thermal imaging and Wi-Fi, it adapts signals to vehicles, cyclists and pedestrians, even in darkness or adverse weather, improving tra c ow and safety.

Another highlight is Tra Sense AI, a thermal imaging sensor equipped with edge-based AI that detects and classi es multiple road users under any lighting conditions. It intelligently controls intersections, protects vulnerable users, and gathers detailed tra c data to support smarter, safer and more e cient urban tra c management.

Stand 811 www.flir.com

Ekin spots the way to enhance urban safety

Ekin o ers a connected ecosystem powered by AI to enhance urban safety and e iciency. The company’s solutions provide tra ic enforcement, parking control, environmental monitoring, and public safety in one integrated platform.

Ekin Spotter is a modular

smart city device that combines multiple enforcement solutions, including ALPR (automatic licence plate recognition), speed enforcement and red-light detection.

Meannwhile, Patrol G2 turns any vehicle into a mobile enforcement unit for comprehensive coverage and Bike

Patrol brings ALPR to the streets with high mobility.

For fixed or mobile deployments, X Spotter o ers three-lane ALPR, speed and violation detection, streamlining enforcement on-the-go. Box

Spotter is a versatile, all-in-one device that provides multi-lane ALPR, speed enforcement and

video surveillance - ideal for pole or tripod use.

All solutions are powered by Maestro OS, an AI-driven central hub for real-time alerts, analytics and control, ensuring seamless management and faster decisionmaking.

Stand 952

www.ekin.com

APPLUS+ IDIADA AIMS TO TRANSFORM TRANSPORTATION

Applus+ IDIADA brings comprehensive ADAS, cybersecurity and V2X validation expertise to transform the future of transportation.

The company is showcasing its cuttingedge Connected and Automated Vehicle Homologation and Electronics capabilities. There is a five-step type approval process that covers the complete lifecycle from ADAS and CAV systems to cybersecurity and so ware

updates. This o ers a one-stop solution that eliminates costly delays and regulatory hurdles.

Applus+ IDIADA is delivering end-to-end certification from initial assessment to market surveillance support. Tomorrow’s standards are met today thanks to the company’s V2X infrastructure validation, comprehensive 5G/4G/3G/2G connectivity testing and eCall

certification services. Applus+ IDIADA provides integrated development and testing that accelerate time-to-market and optimise costs. Real-world testing capabilities and regulatory expertise allow the company to provide autonomous vehicle technology services globally.

Stand 1652

www.applusidiada.com

THE CLEAR CHOICE FOR TRAFFIC MANAGEMENT

You trust Daktronics over your roadways. Now count on us for your Traffic Management Center. Daktronics designs and manufactures high-resolution, direct view LED displays. Your team can view multiple camera feeds, news, weather and DOT data feeds on a reliable, seamless screen configured into active zones. Stay informed and improve response time with clear viewing from any angle – from low light to direct sunlight. DAKTRONICS.COM/TMC

AISIN PUTS SAFETY TOP OF THE AGENDA

e future of in-cabin safety is on show for all to see at the stand of Aisin, a global Top 10 Tier 1 automotive supplier.

e company’s advanced In-Cabin Monitoring System is a powerful fusion of millimetre wave radar, cameras and seatintegrated heart rate sensors designed to protect every passenger. From detecting distracted driving and occupant behaviour to preventing child entrapment, the system ensures a safer, smarter ride.

Meanwhile, Aisin’s automated entry system uses perimeter monitoring to recognise occupants and cargo –intelligently opening and closing doors for seamless access and heightened security.

It is all presented under Aisin’s vision - safety and security initiatives through ITS toward zero tra c accidents. Vistors to the Aisin stand are being immersed in safer, smarter mobility through interactive demonstrations and expertled discussions. Among the technologies on display is Aisin’s Vehicle Integrated Control: Personalised Safety Experience.

is enhances driver comfort and safety by anticipating driver needs and facilitating secure automated driving.

Key features include cognitive load evaluation, hands-on-wheel detection and multi-source driver-state analysis. e technology is being showcased through comprehensive video presentations with components on display for visitors to examine up close.

A range of the company’s electri cation products and systems highlighted as well, including its cooperative regenerative braking system, aerodynamic devices, eAxle and more.

Plus, there is a “ rst look” at Aisin’s road maintenance solution (ARMS), now being deployed in partnership with the city of Cibolo, Texas. is AI-powered smart cloud-based damage detection software turns real-time vehicle data into actionable insights for safer, more e cient infrastructure.

Stand 329 www.aisin.com

THINGS ARE SIMPL FOR SEYOND

Seyond’s ITS Management Platform, Simpl, is setting new standards in modern transport networks, as demonstrated here in Atlanta. Powered by advanced lidar and real-time perception so ware, Simpl achieves over 98% detection accuracy, even in poor weather or lighting.

At intersections, typically using just two sensors, Simpl-Intersection reliably identifies vehicles, cyclists, and pedestrians, analysing their presence, speed, and trajectory. Easily integrated with existing tra ic signal controllers, it enables smarter signalling to help reduce delays, improve safety, and cut emissions.

On motorways, Simpl-Highway provides precise detection and analysis across multiple lanes, ramps, tolls, and tunnels. The system detects and classifies all road users, o ering real-time data on vehicle counts, speed, and size, and identifies incidents such as congestion or wrong-way driving.

Stand 1023 www.seyond.com

Parsons gets smart with iNet

Parsons is showing its iNet smart mobility platform both at its stand and at the Curiosity Lab in Peachtree Corners, demonstrating advanced capabilities in optimising transport operations through artificial intelligence (AI) and machine learning (ML).

The iNet platform is a modular, highly configurable advanced tra ic management solution designed to meet the diverse needs of cities, regions, tolling agencies, and emerging users such as airports, seaports, and event venues. Enhanced with AI and ML, iNet provides real-time monitoring, decision support, and improved system performance. It also integrates connected vehicle (CV) data to deliver critical roadway information directly to vehicles.

Available as a so ware-as-a-service (SaaS) or enterprise platform, iNet ensures robust cybersecurity and seamless scalability.

The launch at Curiosity Lab underscores Parsons’ commitment to innovation and smart city development, demonstrating how iNet modernises transport networks to enhance safety, e iciency, and sustainability.

Stand 931 www.parsons.com

TRANSOFT PREDICTS THE ROUTE TO SAFER ROADS

Every day, transportation professionals react to crashes – unfortunately too late to prevent them. What if crashes could be predicted before they occur?

Transo Solutions entered the safety arena with a singular mission: transform ordinary tra ic monitoring data into extraordinary safety intelligence that saves lives and shapes safer streets for all.

The company is here to launch what it states is “the most significant advancement in proactive transportation safety”. The company’s most advanced road safety management suite is powered by industry-leading video analytics and deep transportation expertise and delivers the insights needed to predict where and how crashes are likely to occur. Transo says it can identify high-severity risk zones on the network, detect conflicts o en overlooked by other methods, and benchmark safety performance against global standards. Stand 2124 www.transo solutions.com

KOMOTO SHINES A LIGHT ON SUCCESSES

Taiwan-headquartered Komoto is showcasing its advanced strobe products supporting a wide range of tra ic applications — including automatic number plate recognition (ANPR), tolling, weigh-inmotion (WIM), speed enforcement, red light violation detection, windscreen-based face recognition, high occupancy vehicle (HOV) lane monitoring, axle counting, and more.

The company highlights its track record as a leading manufacturer of intelligent tra ic strobe illuminators, backed by over 30 years of field-proven reliability and expertise. Komoto delivers complete, application-ready solutions specifically designed for modern tra ic enforcement and mobility systems. Since 2008, Komoto has expanded operations to over 30 countries and served as a core solution provider in Taiwan’s national electronic toll collection (ETC) project. Stand 418 www.komoto.com

AMG NET-HAWK SWOOPS IN

AMG Systems is highlighting the Net-Hawk IP network monitoring system. The so ware system provides complete visibility into the status and performance of network devices, servers, and any device on an IP network. With advanced custom monitors for AMG switches, the status and operation of each device can be fully monitored. Stand 652

www.amgsystems.com

MultiSens is the intelligent answer for Sensys

e future of intelligent transportation has arrived at this year’s Congress with the launch of Sensys Networks’ MultiSens Intersection. is is a practical advancement in tra c detection that merges video AI and wireless sensors into a single, uni ed platform for signal actuation and tra c analysis. Sensys Networks’ innovative system delivers true sensor fusion, o ering unparalleled insights into tra c ow.

MultiSens Intersection combines the strengths of both technologies. Video AI at the intersection provides real-time scene analysis using deep learning, while wireless in-road sensors placed at advance or midblock locations detect approaching vehicles.

Moreover, it does this even in areas without clear sightlines, power, or communication links. Together, they deliver seamless, highly accurate

tra c detection that enhances signal performance and supports safer, more e cient operations.

e system can distinguish between vehicles and vulnerable road users, such as pedestrians and cyclists. is enables smarter, more responsive signal phasing and gives operators a complete view of road activity. Edge processing in the AIenabled cameras reduces both latency and bandwidth demands, paving the way for future scalability with new sensor types and applications, all while keeping infrastructure costs down.

Unlike traditional single-sensor solutions, all detection data is managed through a uni ed software platform. is eliminates the need for multiple vendor systems, simplifying setup, diagnostics, and ongoing management.

Stand 717

www.sensysnetworks.com

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OMNISIGHT’S FUSION SENSOR HITS THE MARK

TransCore at the heart of urban mobility

Visitors to the TransCore stand will gain a good insight into how the company has long provided solutions to help keep the world’s busiest cities moving.

Today, the TransSuite Advanced Tra c Management System (ATMS) supports more than 35,000 intersections worldwide — 13,000 in New York City alone. TransSuite’s Adaptive Control Decision Support System (ACDSS) and Transit Signal Prioritisation (TSP) modules enable drivers and transit riders to navigate the streets of Manhattan more e ciently.

To further enhance urban mobility, TransCore deployed its Congestion Pricing System in

New York City’s Central Business district as the company is highlighting. While urban congestion has long been a barrier to e cient mobility, economic productivity, and sustainability, this project marks the rst implementation of an urban congestion pricing programme in the US and uses AI-driven technology and minimalist infrastructure to optimise tra c ow, reduce emissions, and generate needed transit funding. Attendees visiting the TransCore stand can learn more about how its sytems are helping to keep cities moving.

Stand 917 www.transcore.com

MONOTCH PROVIDES REAL-TIME ANSWER ON TRAFFIC DATA

In the rapidly evolving smart mobility sector, public authorities and transport integrators require a secure, e icient way to exchange realtime tra ic data without the delays of traditional methods.

Tlex Interchange from Monotch o ers a turnkey solution to launch secure, low-latency data streaming within days.

Deployed within an organisation’s own Azure tenant, Tlex Interchange connects tra ic lights, vehicles, and infrastructure

seamlessly using AMQP-based messaging—without custom coding or vendor lock-ins. Trusted by flagship programmes like Mobilidata in Belgium and NordicWay in Sweden, it adheres to C-Roads and V2X standards, ensuring a futureproof platform for smart-road services.

With templates deploying in minutes, Tlex Interchange reduces project risk and provides proven reliability. Its intuitive interface and API simplify governance,

enabling easy management of participants and access policies. O ering elastic scaling, the platform allows capacity adjustments as demand shi s, while built-in dashboards provide real-time insights into performance and compliance.

Ben Helsen of the Flemish Roads and Tra ic Agency praises Tlex Interchange as a reliable, standards-compliant solution that accelerates smart mobility deployment across Flanders.

Stand 1713 www.monotch.com

Fusion Sensor by Omnisight o ers advanced AI-enabled sensors designed to power smart solutions across various industries. These intelligent sensors on show here combine cutting-edge artificial intelligence with robust hardware to deliver accurate, real-time data for better decision-making.

Omnisight’s Fusion Sensor can monitor environmental conditions, detect unusual events, and provide actionable insights for applications such as smart cities, industrial automation, and tra ic management. Its AI capabilities allow it to adapt to changing environments, reducing false alarms and improving system reliability.

With easy integration and scalable architecture, the Fusion Sensor enables organisations to enhance operational e iciency, safety, and sustainability. By harnessing AI at the edge, Omnisight’s smart sensors help transform traditional sensing into proactive, intelligent systems that respond immediately to evolving situations.

Stand 805 www.omnisightusa.com

LANNER ON THE EDGE

Lanner’s rugged Edge AI platforms are built for real-time performance in demanding transportation environments. Powered by Nvidia Jetson, the systems deliver advanced tra ic video analytics, including vehicle detection, counting and incident responseall processed at the edge for ultralow latency.

For transit and fleet operations, Lanner o ers in-vehicle AI solutions that provide reliable video surveillance, safety monitoring and situational awareness, even in extreme conditions. With robust multi-WAN connectivity, industrial-grade durability and flexible I/O, Lanner enables intelligent secure, and scalable deployments for modern smart mobility systems. Stand 1553 www.lannerinc.com

Steve Remias, Janae Love & Shaun Quale of Inrix

Inrix signals the way forward

Inrix is demonstrating how data and AI are reshaping transport management with daily live demos of its latest innovations, designed to help cities and agencies make smarter, faster decisions.

e company will showcase its new Signal Analytics API. is solution delivers networkwide tra c signal performance insights for public agencies, hardware vendors, and consultants. Built on the same

foundation as its proven Signal Analytics platform, the API provides trusted metrics with exible ltering. is allows users to integrate the insights directly into their existing dashboards and work ows

without needing new hardware. Additionally, Inrix will feature its new urban management solution, Road Rules. is cloudbased application gives cities a simple way to digitally manage and communicate kerb and travel lane rules. While designed for cities, it also delivers value to eets, ride-hail providers, and mapping companies by providing access to accurate, city-managed rules in real time for routing and compliance. Also on show is Inrix Compass, a generative AIpowered engine that transforms vast mobility data into contextual, actionable insights. Unlike static dashboards, Compass o ers intelligent, conversational answers that explain not just what’s happening, but why and what can be done.

Demos at the Inrix stand will be held daily: Road Rules at 11:00; Signal Analytics API at 14:00; and Compass throughout the event. ese sessions o er a rst-hand look at how Inrix is advancing transport intelligence. Stand 2012 www.inrix.com

TAIWAN TO HOST 2029 ITS WORLD CONGRESS

A er three bids and over a decade of dedicated e ort, through close collaboration between ITS Taiwan and the Taipei City Government, and with the guidance of the Ministry of Transportation, Taiwan has successfully secured the hosting rights for the 2029 ITS World Congress.

This achievement cements Taiwan’s position at the forefront of smart city development and ICT innovation and

underscores its commitment to humancentred transportation by applying artificial intelligence to enhance all aspects of mobility.

Under the leadership of the Taipei City Government, ITS Taiwan is collaborating with leading ICT firms and academic institutions to integrate AI into intelligent transportation systems—streamlining tra ic management and enabling predictive maintenance.

SAFEPATH TACKLES SCOURGE OF WRONG-WAY DRIVERS

AM Signal is here to highlight how its SafePath system is helping agencies across North America reduce wrong-way driving fatalities. The company is a leading provider of wrong-way driving technology, o ering realtime solutions that go far beyond detection.

By providing comprehensive so ware that can automatically

deploy countermeasures to safely notify the surrounding public of wrong-way driving incidents, departments of transportation and toll authorities can be confident in the safety of their roadways 24/7.

SafePath goes well beyond basic detection. It activates flashing wrong-way signage to self-correct wrong-way drivers

This year, ITS Taiwan and the Taipei City Government have joined forces with more than a dozen industry partners to unveil a suite of AI-driven ITS solutions here in Atlanta, demonstrating both groundbreaking technology and the spirit of cross-sector cooperation that will propel Taiwan’s nextgeneration mobility ecosystem.

Stand 1147

www.its-taiwan.org.tw

while simultaneously controlling local CCTV systems, dynamic message signs, ramp meters, and connected vehicle technology within seconds of a wrong-way entry.

Designed to integrate seamlessly with existing infrastructure, the system monitors both ramps and mainlines, accurately detecting

vehicles travelling in the wrong direction. AM Signal states SafePath provides the most advanced connected vehicle alerts on the market today through platforms such as Stellantis, Volkswagen, Waze, and existing agency mobile applications.

Stand 1753

www.amsignal.com

AIWaysion shows the way in Edge AI

AIWaysion, a spin-o from the University of Washington, is advancing road safety with its AI vision-based tra ic solutions. The company’s flagship product, the Must (Mobile Unit for Sensing Tra ic), is a USDOT SBIR-sponsored and commercialised Edge AI device, featured in the USDOT Volpe Center’s 2024 SBIR Success Story.

The Must is an all-in-one roadside sensing and computing unit that monitors tra ic and road conditions, detects safety-critical events, and communicates in real time with tra ic management centres, signal controllers, and road users.

It enables broad multimodal data collection, including FHWA-compliant vehicle and micromobility data, and identifies roadway conditions, visibility, and incidents such as collisions or near misses. Real-time safety functions include adaptive signal control, dynamic dilemma zone protection, and hazard alerts.

Deployed in both urban and rural environments, the Must is tailored to meet the needs of agency partners and was recognised with the 2023 Innovative Project Award from the USDOT Build a Better Mousetrap programme. Stand 2230 www.aiwaysion.com

PELCO SOLUTIONS AIMS FOR SAFER CITIES

Pelco Solutions’ portfolio is designed to help cities manage tra ic and pedestrian safety. On its stand, the firm is highlighting the brands Pelco Products, Tra iCalm, PedSafety, Component Products, and Novax, which range from signal hardware to adaptive tra ic systems and radar-based speed enforcement. Pelco’s focus is on safer intersections, walkable school zones and centralised tra ic operations. Visitors can “experience tactile ADA-compliant APS, the -deterrent infrastructure components, and intelligent platforms that transform data into actionable insights”, Pelco says. Stand 1847 www.pelcosolutions.com

What if your video system could think like a traffic engineer or city planner? Bosch

build safer transportation ecosystems, but are you ready to step into the next generation of visual intelligence with a system that goes beyond everyday object detection, creating a deeper understanding of complex environments? Visit booth #1747 to learn more about IVA Pro Context –a video solution that thinks like you.

ANTAIRA POWERS UP FOR SUCCESS

Transportation professionals require robust network solutions to power high-wattage PoE cameras for intelligent transport, freeway, and intersection applications. Antaira’s AC-powered PoE injector o ers a simple way to supply up to 100 watts to fixed, PTZ, and multisensor cameras, supporting IEEE 802.3af, 802.3at, and 802.3bt PoE++ standards.

With a compact size (60mm x 100mm x 105mm), the INJ-C201GBT-100-AC-T accepts 100VAC to 240VAC input through a built-in IEC C14 plug, making it compatible internationally by matching the power cord to the country.

Installation is straightforward: connect the injector to a wall outlet and plug in the camera’s Ethernet cable for automatic PoE detection. The unit is NEMA TS2-compliant and operates in temperatures from -40°C to 75°C.

Stand 1812 www.antaira.com

Sky’s the limit for Ettifos V2X-AIR

Most vehicles on the road today aren’t connected, but safety can’t wait. at’s why Ettifos is here showcasing V2X-AIR: a compact, highperformance aftermarket V2X device (AVD) that enables any vehicle, regardless of age or type, to join the connected ecosystem.

Low-cost and easy to install, V2X-AIR delivers rapid, scalable, and certi ed V2X connectivity for all tra c environments. Supporting both C-V2X and DSRC standards, it gives road users access to the vital safety features and operational e ciencies of V2X technology.

Invite everyone to join Darren at his presentation:

Designed for complex environments—from urban intersections and highways to work zones and logistics hubs—V2X-AIR provides low-latency, reliable road intelligence. Its precise GNSS positioning ensures timely and accurate communication wherever vehicles, infrastructure, and vulnerable road users meet. rough a map-agnostic smartphone app, drivers and eet operators receive critical in-vehicle alerts for hazards like sudden braking, road closures, approaching emergency vehicles, and adverse weather, enhancing situational awareness and reducing risk.

For public safety eets—including ambulances, re engines, and police vehicles—V2X-AIR supports tra c signal pre-emption and priority, enabling faster emergency response and safer passage through intersections.

Deployers who choose Ettifos bene t from hands-on assistance, including tailored application development, customisable APIs, sample code, and dedicated technical support. is is all backed by real-world deployment experience across highways, tunnels, and smart city testbeds, ensuring smooth and scalable rollouts.

As Ettifos points out, the future of connected mobility won’t arrive all at once, but V2X-AIR proves that connected mobility doesn’t require waiting on OEM timelines. Scalable V2X deployment is possible today — one vehicle, one city, one project at a time.

Stand 1756

www.ettifos.com

RAYTEC PULSED LED TECHNOLOGY

Raytec is highlighting the power of pulsed LED technology. Designed specifically for critical applications, including HOV lanes, toll booths, licence plate recognition (LPR/ANPR), wrongway detection, and more. The company’s transport series features high-speed, pulsed infrared, 730nm far red, and whitelight LED illuminators. They synchronise perfectly with camera shutters, ensuring crystal-clear images at high frame rates - day or night, rain or shine. Raytec says its lighting improves detection accuracy, reduces false positives, and enables smarter decisionmaking on the road.

Stand 1754

www.raytecled.com

TRIO JOINS FORCES ON ROAD SAFETY

Qualcomm Technologies, Spoke, and Audi-Volkswagen Group are joining forces here at this year’s ITS World Congress to show how communications between cars and bikes are a reality today.

Using the V2X Day One Deployment District environment established by Georgia DOT in the heart of Atlanta, the three companies are running an initial application of VRU2X, which leverages Qualcomm’s industry-leading chipsets and

Snapdragon Car-to-Cloud platform to enable cars to see bikes and bikes to see cars. is new level of awareness allows vehicles to anticipate and respond to cyclists sooner, even when the other road user is beyond line of sight.

Built for both two and four wheels, VRU2X is designed to help reduce crashes and enhance safety on roads everywhere. e Audi-VW participation in the demonstrations illustrates how leading automotive brands can

STREETLIGHT PINPOINTS TRAFFIC ISSUES INSTANTLY

StreetLight’s Tra ic Monitor instantly pinpoints and visualises tra ic disruptions across US roads, showing their network-wide impact and comparing real-time conditions against historical trends in one view. This advance information helps tra ic managers, planners, contractors, and event organisers to quickly diagnose and address congestion caused by accidents, roadworks, stadium events, unplanned closures, and more. Agencies

can monitor live tra ic flows and adjust systems or public messaging to minimise delays and disruption.

Authorities such as Caltrans and Georgia DOT use Tra ic Monitor to speed up roadworks, ensure safer work zones, and reduce public complaints. As one manager noted, the tool saves time by eliminating manual calculations for lane closures — turning time savings into direct cost savings.

Stand 1824 www.streetlightdata.com

bring this capability to drivers and riders alike, scaling its impact across global markets. is initial deployment will also give greater awareness of pedestrians in the tra c environment for greater motorists and integrated vehicle system awareness.

“Spoke’s long-standing partnerships with Qualcomm and Audi continue to shape the inclusion of vulnerable road users in the emerging connected ecosystem,” says Spoke CEO Jarrett Wendt. “Our

focus on scaling partnerships and delivering market-ready solutions has been the foundation of our shared vision.”

e demonstrations will be held on an invite-only basis, giving selected attendees the chance to experience rst-hand how the rms are working together to create safer, more connected journeys. www.qualcomm.com www.spokesafety.com www.audiusa.com

Global Road insight from Vizzion’s camera network

Vizzion is a leading provider of road imagery, o ering live and historical images from commercial vehicle dashcams and roadside tra ic cameras. Its network spans over 100,000 cameras across more than 30 countries, giving organisations reliable, real-time information and essential context for decision-making.

Vizzion’s goal is to deliver live, labelled road imagery from anywhere on Earth to help save lives, money, time, and reduce frustration. Clients include Microso , Iteris, Inrix, Pacific Disaster Center, Baron Weather, Bentley Systems, Everbridge, and Purdue University.

‘Drives’ is Vizzion’s street-level imagery service, supplying live images and up to 10 days of history from dashcams on tens of thousands of commercial vehicles. This network, covering millions of miles each day, supports transport agencies with monitoring work zones, verifying incidents, responding to wildfires and weather emergencies, reviewing infrastructure, and cataloguing assets — all at around 30p per mile.

Stand 1919

www.vizzion.com

PALO ALTO NETWORK SHINES A SPOTLIGHT ON CYBERSECURITY

Imagine a city-wide traffic management system held for ransom. Or a public transportation network shut down during the morning commute. As public infrastructure has become a tempting target for malicious actors and rogue nation states, transportation organisations and ITS vendors have had to re-examine how to protect these critical systems from cybersecurity breaches.

“Cybersecurity has too often been an afterthought for the people who are designing ITS systems,” said Emily Brown, a senior marketing manager for Palo Alto Network’s State, local, and education (SLED) division. “But we’re talking about thousands of distributed endpoints all connected back to a central network. [This equipment] needs to be protected.”

Palo Alto Networks is aiming to provide that protection with its ruggedised Next-Generation Firewalls (NGFWs). The company’s unified cybersecurity

MOBILIS PROMOTES SAFEITS SOLUTION

platform offers a single pane of glass for comprehensive cybersecurity management – from roadside cabinets to central control centres –ultimately enhancing visibility and enforcing security policies.

Palo Alto Networks recently published a case study with the Georgia Department

Mobilis, the leading provider of electronic traffic enforcement solutions in Brazil — one of the largest markets in the world — is here with its flagship product, SafeITS.

SafeITS is an intelligent, all-in-one solution capable of detecting multiple traffic violations with high precision — including speeding, red-light running, and pedestrian crossing violations — with full data integration through the company’s back-office system.

Each year, Mobilis monitors over seven billion vehicles and processes more than seven million violations, contributing directly to saving over 100,000 lives. These figures demonstrate the company’s real and measurable social impact.

Mobilis is internationally recognised for its ability to combine scale, expertise, and cutting-edge technology to deliver safer, smarter, and more efficient cities. Its systems provide strategic data that help prevent accidents, improve traffic flow, and support the development of effective public mobility policies. Stand 1453 www.mobilis.site

of Transportation (GDOT).

GDOT’s deployment of Palo Alto Networks’ PA-450R-5G firewalls will secure over 16,000 connected edge assets, including traffic signals, cameras, and ramp meters statewide.

This proactive approach helps reduce the risk of cyberattacks

that could disrupt safety-critical operations and allows GDOT to achieve device visibility, segmentation of connected devices, and inspection of all network traffic.

Stand 1923 www.paloaltonetworks. com/engage/secure-dotinfrastructure

Digi Connect EZ aims to future-proof networks

Outdated serial infrastructure need not hold operations back — and with Digi Connect EZ, it no longer does. This device server addresses the time-consuming challenge of connecting serial devices to Ethernet or LTE networks securely and reliably, with minimal effort. Whether replacing ageing equipment, upgrading infrastructure, or bridging the gap between OT and IT, Digi Connect EZ simplifies modernisation. Featuring flexible port options, an intuitive web setup, and outof-the-box support for RealPort®, Digi’s patented serial-to-Ethernet technology, it also includes

built-in Python support for advanced scripting and enabling edge intelligence.Digi Connect EZ is supported by Digi LifeCycle Assurance, which provides ongoing security, updates, and support. Managed via Digi Remote Manager, a cloud or in-house platform, it offers full visibility and control for networks ranging from 10 to 10,000 devices. Digi says it is a dependable solution for modernising serial infrastructure without costly replacements — delivering security, intelligence, and support to futureproof networks.

Stand 1861

www.digi.com

Intelligence that Moves the World

Signal Analytics

Continuously Monitor Signal Performance—No Hardware Required

-Lance Ballard,

Traffic

“We are using Signal Analytics to quantitatively verify the extent of existing issues and the degree of improvement/benefit once we make changes and adjustments.”

Engineer, Kimley-Horn

• Systemwide visibility to improve performance network-wide

• No hardware required- uses high-frequency connected vehicle data

• Quantify before-and-after performance with easy to use tools

• API fills coverage gaps and supports integration into existing dashboards, tools, and reports

Data is king, says Cambridge Consultants

Cambridge Consultants’ Digital Infrastructure for Transport workshop on Sunday adopted a systematic, five-stage framework to define and operationalise data exchanges geared towards national efficiency, competitiveness, and safety.

Before the event, participants received the DI Map inventory — a comprehensive resource cataloguing existing systems, repositories, and data flows across road, rail, sea and air — which formed the basis for their discussions.

The workshop opened with participants proposing new data exchanges, each linked to a clear value proposition addressing specific challenges in US transport. They then identified and assessed technical, legal, and organisational barriers, outlining the incentives needed to address them.

In the design and userexperience phase, teams developed end-to-end implementation plans and set out clear metrics for success.

What sets this approach apart is its ambition to go beyond pilots or working groups. The session concluded with a programme-level roadmap focused on large-scale deployment, supported by an ongoing cycle of monitoring and improvement. This continuous loop, driven by performance indicators such as uptime, latency, and data quality, underpins the ongoing

modernisation of transport systems.

The discussion highlighted the complexity of the transport data landscape and the significant, untapped value within data already collected in every mode.

Establishing a robust dataexchange framework emerged as essential for any meaningful upgrade to US transport infrastructure. A structured, stage-gated approach — from inventory to scaled deployment — builds stakeholder confidence and ensures clear accountability throughout.

The STSO1 panel the Cambridge Consultants’ team also took part in on Sunday, showcased their CoDecyber framework for autonomous defence in operational technology.

By breaking down a complex action environment into cooperative decisions made by multiple agents, CoDecyber successfully simulated the defence of a freight-platoon convoy against GPS-spoofing attacks.

This showed how multiagent collaboration is vital for

managing complexity, and that autonomous defences can enhance, rather than replace, human responses. Effective detection and response also depends on detailed contextual awareness of both convoy formations and the physical environment.

For further insights or to continue the conversation, you are encouraged to arrange a meeting with the Cambridge Consultants team during the Atlanta event.

www.cambridgeconsultants. com/ITSWC

The way is clear for Navtech Radar

Navtech Radar is launching ClearWay Lite at ITS World Congress in Atlanta.

The system – which is built on the company’s flagship ClearWay product –supports up to two 360° radar units, capable of monitoring over half a mile of highway, including hard shoulders, ramps and emergency bays. It has automated camera control at its core, integrating with standard cameras to provide operators with eyes on

any incident detected by radar. ClearWay Lite can detect wrong-way drivers, stopped or slow-moving vehicles, queuing traffic, vehicle counts and traffic flow data.

Navtech’s patented radar technology operates in poor weather and all lighting conditions, from glare to complete darkness. With a 360° field of view and continuous detection across all lanes, ClearWay Lite ensures operators are alerted to incidents in

real time—helping prevent collisions and keep traffic moving.

“Innovation is at the heart of everything we do,” said Louise Early, Navtech commercial director/VP. “ClearWay Lite is a direct response to customer feedback—bringing our trusted radar technology to areas with quick deployment and minimal infrastructure.”

Stand 1141 (UK-Europe Pavilion) www.navtechradar.com

Rekor turns everyday roadway data into extraordinary decision-making power.

Upgrade your Traffic Studies with Trusted AI

Using non-intrusive roadside devices, we deliver FHWA-compliant traffic intelligence directly into the applications you already use.

Manage Traffic Smarter with AIpowered Incident Detection

Leverage Rekor Command® or our Incident Detection API to add real-time detection anywhere—driving faster confirmation, quicker dispatch, and safer roads.

HOUSTON RADAR HAS DETECTION COVERED

Houston Radar stands at the forefront of Doppler and FMCW radar innovation for the tra c industry. As attendees will see, with a robust portfolio featuring more than six OEM radar models, the company delivers tailored solutions to meet diverse detection and measurement needs. is technology powers a wide array of applications, from speed awareness signs and VATCS systems to tra c counters, speed-activated stop signs, chevrons, and vehicle ow detectors.

Beyond tra c management, as the company will demonstrate, these radars excel in industrial environments, handling ultra-low speed measurements,

conveyor belt monitoring, train detection, and intelligent streetlight dimming. A comprehensive lineup of OEM sensors is available for integration into partner systems, along with ready-to-deploy tra c data collection products.

Houston Radar’s standout retail product, SpeedLane Pro, exempli es a commitment to seamless integration. Featuring built-in Bluetooth, 4G connectivity, support for Android and Windows applications, and native cloud integration, SpeedLane Pro streamlines data collection and reporting with ease.

Houston Radar says its product range is engineered for excellence across

all metrics — size, power e ciency, pickup range, deployment simplicity, and performance. Whether compact or feature-rich, each radar model re ects a strong emphasis on quality and functionality.

With a global footprint spanning over 65 countries, Houston Radar has earned a reputation for reliability and innovation. e company doesn’t simply supply sensors—it delivers complete, e cient, and high-performance turnkey solutions that enable smarter infrastructure and intelligent tra c systems worldwide. Stand 1555

www.houston-radar.com/

IDIS SURVEILLANCE SOLUTIONS IN FOCUS

IDIS is highlighting how the company is helping transit agencies and municipalities enhance safety and operational e iciency with end-to-end, NDAA-compliant video surveillance solutions.

From onboard systems for buses and emergency vehicles to fixed infrastructure for stations, depots, and public spaces, IDIS says it delivers reliable, high-performance security technology that scales with user needs.

The company’s I-Mobile product suite is purpose-built for mobile environments,

o ering real-time GPS tracking, system health monitoring, and dual-recording capabilities for continuous, gap-free coverage.

Paired with ruggedised cameras and military-grade 4K recorders, transit operators gain full visibility — whether responding to incidents, verifying service performance, or ensuring passenger safety. Designed for easy deployment and integration, IDIS technology enables agencies to modernise their surveillance infrastructure without added complexity or costly licensing fees.

The enterprise-class video management system (VMS), IDIS Solution Suite, unifies mobile and fixed video feeds, allowing centralised command and control across the network. Visit the company’s stand to explore how its proven solutions are supporting school districts, transit authorities, and smart city initiatives across North America — enhancing public safety, improving accountability, and future-proofing critical infrastructure.

Stand 713

www.idisamericas.com

HAENNI WEIGHS UP NEW OPPORTUNITIES

Haenni is inviting delegates to visit its stand to experience its wheel load weighing technology up close, especially its agship model, the WL 108 wheel load scale.

e companyi says the WL 108 represents the perfect balance between innovation and practicality. With its ultra-slim design, low weight, and high durability, it’s the ideal solution for accurate and e cient vehicle weighing on the go. Designed to perform even in harsh weather and rough terrain, the WL 108 is easy to deploy, userfriendly, and built to last. Its wireless connectivity ensures seamless operation and data collection,

whether it is being used to conduct on-site inspections or roadside enforcement. At Haenni’s stand, visitors can not only see the WL 108, but they will get to test it and experience the ease of setup and intuitive handling. ey will be able to watch live demonstrations that show how quickly and precisely wheel loads can be measured.

Haenni experts will guide visitors through its full capabilities, including compatibility with external displays, printers, and software for detailed weight analysis and reporting. Stand 419 www.haenni.com

LANELIGHT’S EXPERTISE IS VISIBLE TO ALL

LaneLight Tra ic Technologies specialises in highperformance safety systems that the company says deliver exceptional visibility, durability and reliability – day or night in any weather conditions.

Many systems run on solar power using advanced LiFePO4

The

lithium iron phosphate batteries which have a lifespan of around a decade, says the company. From rugged construction to intelligent integration, the field-proven systems are built to withstand North America’s most demanding environments. The result is operational

message is clear with IAV’s

Curious about how connected mobility can be smarter, safer, and operational immediately? IAV is here to present its Lumits cloud-based solution for automated V2X functional checks as the answer.

IAV’s Lumits transforms complex V2X message analysis into a seamless, fully automated process. Instead of manually searching for small errors in messages for hours, users simply perform a few clicks, relax, and receive a full analysis automatically.

Whether developers, testers, or public authorities, IAV Lumits helps ensure systems work correctly from the start—quickly, reliably, and

reliability year a er year, says the company, and with minimal maintenance.

The company’s systems are pre-installed with LaneLight Connect cloud-based management for 24/7 control.

Stand 1813 www.lanelight.com

Lumits

without the need for special hardware or manual testing.

That is just the beginning. At its stand, visitors can explore IAV’s wider automated driving portfolio, demonstrating how the company is shaping the future of intelligent transport systems, from real-time data insights to scalable testing solutions.

For those needing extra incentive to visit, IAV is o ering great co ee alongside a surprise interactive experience that promises to impress.

Stand 623 www.iav.com

GEOTAB AIMS HIGH WITH ALTITUDE

Geotab is highlighting its Altitude platform, which provides reliable and contextualised mobility insights for public and commercial sector decision-makers. It o ers a comprehensive understanding of movements across road networks, enabling customers to improve planning capabilities and achieve better financial outcomes without the di iculty of sourcing trustworthy and usable data sets.

As the primary source and processor of mobility data, Geotab ensures complete confidentiality and privacy while preserving the full context of vehicle movements.

The Altitude platform includes specialised modules and features designed to deliver insights in the most practical and useful ways. These modules assist transportation planners in understanding vehicle dwell times to optimise infrastructure. They also enhance freight movement planning through chained trip analysis across zones and road segments.

Furthermore, the platform unlocks detailed insight into where, when, and for how long commercial vehicles stop, helping to guide parking, charging, and mobility strategies. These capabilities, among others, make the Altitude platform a powerful tool for e ective transport management.

Stand 1926

https://altitude.geotab.com

Smarter traffic starts here

Explore how AV1 video encoding boosts data efficiency, how dual-sensor cameras enhance real-time visibility, and how Axis broad ITS solutions adapt seamlessly into your network. Stop by booth 1725 this week and see how your traffic management can work better, faster, and smarter.

To see how intelligent traffic solutions can help you, visit www.axis.com/traffic

Visit us at ITS World Congress Booth 1725

Making a splash a er hours

ITS America president and CEO

Laura Chace

Tour the Coca Cola factory, check out

Centennial Olympic Park, catch an Atlanta Braves game, visit the College Football Hall of Fame – and take a Waymo if you haven’t already ridden in one (accessed through the Uber app). Also - try a burger at e Vortex Bar and Grill – plus certi ed divers can dive with whale sharks at the Georgia Aquarium.

Jaime McAuley, event director, ITS America Events

Atlanta has a lot to o er, whether you’re into history, food, arts, sports, or just exploring cool neighbourhoods. Here’s a quick rundown of top things to do while you’re in town:

• Georgia Aquarium (above) – One of the largest aquariums in the world (and where the ITS World Gala is taking place on Wednesday 27th August).

• World of Coca-Cola – Learn the story behind one of the world’s most iconic brands (and sample drinks from around the globe).

There’s loads to see in ATL: we asked our expert guides to suggest some ideas…

• Centennial Olympic Park – Built for the 1996 Olympics, it’s great for a walk or photos.

• SkyView Atlanta – A giant Ferris wheel with amazing views of the city.

• National Center for Civil and Human Rights – Powerful, interactive museum exploring civil rights history.

• Martin Luther King Jr. National Historical Park – Includes MLK’s childhood home and Ebenezer Baptist Church.

• Atlanta History Center – gorgeous grounds and in-depth exhibits.

• Ponce City Market (venue for the VIP

What is sweet tea and why should we drink it?

Laura Chace: It is a staple of Southern hospitality. Even if you are not traditionally a tea drinker, sweet tea appeals to a broad range of tastes!

Jaime McAuley: It’s refreshing - especially for a hot summer Atlanta Day! Sweet tea is an iconic Southern drink—basically iced black tea that’s heavily sweetened with sugar. It’s chilled and served over ice, o en with a slice of lemon. It also gives you a

COMPANY STAND

2M Transformation Services Sponsor

AAEON 1931

Accenture 1260

Accuver 317

Activu Corp 1816

ADEC Technologies Ltd 1757

Advantech 1835

AECOM MR6

AEye 841

AFL 1918

Aisin Corporation 329

AIWaysion 2230

Alcea 1852

Altitude by Geotab 1926

AM Signal LLC 1753

AMG Systems 652

Antaira Technologies LLC 1812

Applied Concepts Inc 423

Applied Information 1912

Applus+ Idiada 1652

Arcadis 1623

Arity 941

Assa Abloy Opening Solutions 749

AT&T Connected Solutions 1041

Autocrypt 1055

Axilion Smart Mobility 1809

Axis Communications Inc 1725

Bambu, Inc. 942

Beep, Inc. 517

Birmingham 2027

UK & ERTICO ITS-Europe Pavilion 1141

BlueHalo 2112

Blyncsy, Inc. 940

Bosch Security Systems Inc 1747

Brandmotion 646

Chainzone Technology 852

CIMA+ 822

Cisco Systems Inc. 1741

Clary Corp 1660

Clearview Intelligence 2137

Cohda Wireless 753

Commsignia 1823

Comnet 2040

Computar Optics 1907

Connected Wise LLC 1657

ConnVAS 1817

CTI 2123

Cubic Transportation Systems 1641

Cyberlock 1152

Cyclomedia 1552

Cyvl 2118

Daktronics 731

Dareesoft 1457

DataFromSky 823

Denso Corporation 229

Derq USA, Inc 1649

Digi International 1861

Drivewyze by Fleetworthy 1809

Dura-Line 656

Dynamic Map Platform North America, Inc. 843

EasyStreet Systems 857

Econolite 1231

Ekin Smart City Teknoloji A.Ş. 952

Encom Wireless Data Solutions, Inc. 1352

EnerSys 1752

Enterprise Estonia MR2

Ericsson Enterprise Wireless Solutions, Inc. fka

Cradlepoint, Inc. 2013

ERTICO - ITS Europe Pavilion 1141

EtherWAN Systems 1841

Ettifos co. 1756

EyeOTmonitor 2006

Fischer Consulting - Trafman 1723

COMPANY STAND

Flir 811

Flock Safety 723

Florida Department of Transportation 1815

Flow Labs 1230

Forum8 Co.,Ltd. 441

Gangneung city 1441

Genetec Inc. 1831

Georgia Department of Transportation 1631

GHD MR20

Google Public Sector Sponsor

GovComm, Inc 705

GridMatrix 1916

Haenni Instruments Inc 419

Hanwha Vision America 1653

Here North America LLC 1922

Hill & Smith 1148

HNTB Corporation 1431

Honda Motor Co., Ltd. 529

Houston Radar LLC 1555 IAV 623

Idis Americas 713

Image Sensing Systems Inc 1908

Indra MR19 Innotech 631

Innoviz Technologies 2030 Inrix 2012

Integrity Security Services LLC 553

Intel Corporation MR1

Intelligent Security Systems Corporation 2032 Intercomp Company 1556 International Municipal Signal Association 1161 Intertraffic 629 Iris R&D Group Inc. 1856 Iteris Inc 1613

ITS Japan 216 ITS Korea 1447

Over 25,000 students are injured each year walking to and from school in the U.S.

(Transportation Research Board)

It doesn’t have to be this way. Vantage PedSafe is an advanced pedestrian safety system that combines detection, real-time analytics and integrated safety applications to protect vulnerable road users in any weather and lighting.

Enhancing

Safety,

One Step at a Time.