ITS World Congress 2025 Day 2

Produced by Tuesday 26 August | 2025

PEACH OF A DEAL

Attendees at this year’s ITS World Congress are the rst to experience Q-Free’s new cybersecure tra c signal control software – Dynamic Signals. Unlike legacy rmware reliant on outdated or insecure protocols like SNMPv1, Dynamic Signals delivers end-to-end encryption, secure API-based communications, and advanced authentication—making it the rst controller software in North America designed to address modern IT security requirements.

e debut coincides with today’s announcement that the Georgia Department of Transportation (Georgia DOT) will upgrade its statewide network of more than 8,500 signals to Dynamic Signals – marking the rst statewide roll-out of the platform and setting a new benchmark for secure signal operations.

“Announcing this milestone here in Georgia, while the global ITS community is gathered in Atlanta, makes this moment especially meaningful,” said Trisha Tunilla, SVP global marketing & communications at Q-Free. “Georgia DOT has long been a leader in innovation, and this project highlights why the state is recognised as one of the foremost ITS hubs in the nation.”

Built on the trusted logic of Q-Free’s Maxtime, Dynamic Signals brings modern IT practices to intersection control with end-to-end encryption, authenticated communications, and a secure API for integrations.

When paired with Q-Free’s Kinetic Mobility ATMS, agencies can enable centralised user management and federated authentication, aligning eld operations with enterprise security expectations.

Q-Free is showcasing Dynamic Signals in live demonstrations at its stand throughout the week. It will host a follow-up webinar on September 11 to explore the cybersecurity challenges facing today’s tra c networks and demonstrate how Dynamic Signals closes the gap. Stand 911 www.q-free.com

Reliably detect and accurately classify road users in all conditions with our AI-powered thermal imaging camera – TrafiSense AI.

Found at complex intersections in cities across the world, TrafiSense AI features best-in-class thermal imaging to effectively monitor traffic flows in low light and adverse weather conditions. With Advanced Video Detection Technology and AI analytics developed from more than 25 years of traffic detection data, TrafiSense AI simultaneously identifies, tracks, and predicts road movement—whether it’s vehicles, public transport, or vulnerable road users such as pedestrians and cyclists.

Keep people safe, keep cities moving, and collect the data insights that will help City Planners build the cleaner, safer cities of the future.

Harness the power of thermal in traffic applications: www.flir.com/traffic/its-ai

See us at Stand 811

HOME RUN!

e Atlanta Braves’ o cial band Party Nation hit it out of the park with a highenergy set at the Opening Ceremony of ITS World Congress 2025. Laura Chace, president & CEO of ITS America, then encouraged a packed hall of delegates at Atlanta’s Georgia Convention Center to think clearly about how they are using their resources.

“We’re here to showcase that innovation is critical, and innovation is not just about doing the same things di erently – it’s about trying new things,” she said. “It’s about how we choose to invest, what we invest in, and how we deliver on these transportation projects

Publisher / MD Andrew Barriball

Editor James Foster

Project Manager

Paul Derby

Editorial team

Adam Hill, David Arminas, Alan Dron, Andrew Bardin Williams

Sales director

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Design

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Photography

– from improving everyday services to unlocking entirely new ways of moving people and goods. Now, more than ever, smart investments in transportation are critical; and if we do them right, they save lives, save time and save money.”

Ramin Massoumi, chair of the Congress organising committee and head of the global intelligent transportation business of Arcadis, pointed out that the event is taking place “at a time of profound global challenges and unprecedented possibilities”.

He insisted: “Urbanisation and shifting economic realities demand that we rethink the systems that move us.

e pressures on our cities and supply chains are immense, but so too are the opportunities to innovate. Intelligent transportation must be at the forefront of our response - whether it is through the deployment of autonomous vehicles, or the integration of big data and arti cial intelligence, the development of smart corridors or the expansion of shared mobility, we have the means to build a future that is not only more e cient, but more sustainable and equitable. But innovation doesn’t just happen in a vacuum: it requires robust partnerships between governments, industry and academia.”

MG SQUARED RAISES THE BAR ON LOWERING STAKES

Debuting 29 years ago at the 1996 ITS World Congress in Orlando, MG Squared launched the rst-ever lowering system purposebuilt for multi-function surveillance cameras. at innovation didn’t just change camera maintenance, it rede ned expectations for safety, cost-e ciency, and performance for the world’s camera deployments.

Visitors to the MG Squared stand will learn that the company has stayed laserfocused on one thing:

lowering devices. According to VP Shep Maners (pictured): “We’re not a lighting company with a side hustle in lowering gear. We’re not a camera company dabbling in accessories. We are a lowering system specialist building every MG Squared system with the end-user in view using premium materials and customengineered components that thrive in the world’s harshest environments.”

Why has this niche product gained global traction

across the US, the Middle East, Australia, Canada and Europe? It’s simple: Groundlevel maintenance by a single technician beats a lane closure and a 12+metre lift every time. Safer, smarter and faster – day or night, rain or shine.

MG Squared knows its 29-year journey remains to be the tip of the iceberg. e road ahead is even more exciting. General Counsel, Martin Maners asserts: “As the world’s demand for smart infrastructure and

Michelin promotes Safer Roads project

Michelin Mobility Intelligence is turning raw data into road safety intelligence through data analysis from many sources including more than 40,000 mobile apps.

The Michelin Safer Roads project provides a timely view of a road network that leverages driving behaviour data to target the spots for safety improvements.

The object is to assess where a risk to drivers and other road users exists and mitigate those risks before an incident happens. It combines data sources from drivers and vehicles to accurately indicate the highestrisk areas of your road network on a map using machine learning and

surveillance expands, our lowering system is the best bet for unsurpassed and superior maintainability. We are poised, positioned and proven to support a full global shift in how cities and nations think about sustainable and safer ITS maintenance solutions. MG Squared exists for one thing: Lowering downtime and raising performance.” e tip sheet is clear... go all in with the MG Squared Lowering System. Stand 953 www.MGsquared.com

advanced analytics. It can identify hotspots where harsh braking, harsh acceleration, speeding and distracted driving occurs.

Highways agencies can also track and compare changes in speed and driver behaviour before and a er safety countermeasures are implemented. They can analyse changes in driving behaviour to clearly measure the impact of infrastructure, education and enforcement changes. The result of Michelin Safer Roads is knowing what can happen before it happens.

Stand 1005

https://mobilityintelligence.michelin.com/us

SAFER ROADS START WITH QUARTERHILL

Quarterhill continues to rede ne the transportation landscape with innovative solutions that prioritise e ciency, safety, and sustainability in mobility systems worldwide. Visitors will see that among its standout o erings are commercial vehicle enforcement and tolling solutions, which optimise monitoring, enforcement, and transaction processes.

A highlight of Quarterhill’s commercial vehicle safety and enforcement portfolio is the Tire Anomaly and Classi cation System (TACS), a tyre screening technology that signi cantly enhances road safety.

TACS uses in-road sensors, roadside electronics, and advanced software to detect vehicles with unsafe tyre conditions such as at, missing, or under-in ated tyres. Seamlessly integrated with weigh-in-motion systems, virtual weigh stations, and web-based enforcement tools, TACS ensures timely alerts to transportation enforcement o cers, enabling proactive inspections and

reducing road hazards. e company’s AI-powered tolling systems deliver secure, scalable transaction processing while ensuring interoperability and enhancing the driver experience. At the roadside, Quarterhill’s Automatic Vehicle Detection and Classi cation (AVDC) solution, powered by lidar technology, delivers unprecedented accuracy rates

for axle detection and vehicle classi cation without the need for intrusive in-road sensors.

Quarterhill also o ers advanced tra c data collection solutions to support transportation planning. ese include i eia, an AI-powered video tra c counter, and the TMA-3B3 Totem, which uses a combination of radar and lidar technology to monitor bicycle

tra c and pedestrian movement on paths and sidewalks, supporting urban mobility initiatives.

With game-changing technologies like AI, lidar and tyre anomaly detection, Quarterhill is paving the way for safer, smarter, and more e cient transportation systems. Stand 1705 www.quarterhill.com

Triplesign o ers the sustainable answer

Triplesign’s variable message sign is the sustainable alternative for real-time information signage – from speed limit changes to flood warnings and road closures. As well, sustainability is key, explains Karen Koelma, export sales director. The solarpowered unit’s rotating panels are made of highly reflective foil rather than a standard LED VMS, which also requires continuous power for display. Even when connected to a power supply and connected online for operation via Wi-Fi or a SIM card, power consumption is only 0.14W/hour.

The Triplesign is certified for use in an extreme environment, from -40C to +60C. There is also an integrated ice-breaking feature; regular small rotations of the panels deters any icebuild up that would block rotation. This feature has also been proved to stop the build-up of sand deposits.

Maintenance is limited to one annual inspection and occasional visits to clean the sign’s surface. Meanwhile, lifecycle costs are a minimum. A er 20 years or so, the selflubricating rotation drive mechanism can be easily replaced – the result is e ectively a new sign. The aluminium casing means the unit is recyclable.

Stand 1141 www.triplesign.com

Rekor turns everyday roadway data into extraordinary decision-making power.

Upgrade your Traffic Studies with Trusted AI

Using non-intrusive roadside devices, we deliver FHWA-compliant traffic intelligence directly into the applications you already use.

Manage Traffic Smarter with AIpowered Incident Detection

Leverage Rekor Command® or our Incident Detection API to add real-time detection anywhere—driving faster confirmation, quicker dispatch, and safer roads.

MIOVISION TRAINS ITS SIGHTS ON VISION ZERO

Despite substantial investment in road safety, tra c fatalities remain high, highlighting the limitations of traditional, reactive methods. To achieve Vision Zero, cities must move from analysing accidents after they happen to actively preventing them. In Atlanta, Miovision is demonstrating how its advanced tools are making this proactive approach possible.

Miovision’s Continuous Safety Monitoring (CSM), being unveiled to the world at the ITS World Congress, and Vehicle-toEverything (V2X) solutions o er transport agencies real-time insights to identify risks, protect vulnerable road users, and optimise intersections before accidents occur Unlike manual studies or delayed crash

reports, CSM uses advanced video analytics to monitor intersections continuously, detecting near-misses, right-hook con icts, and other dangerous situations as they happen.

In Bellingham, Washington, this technology identi ed high-risk righthook con ict zones, prompting targeted intersection redesigns. e results included a 33% increase in cycle ridership, 87% cycle lane utilisation, and notable improvements in pedestrian safety—all achieved through proactive data rather than post-crash analysis. Miovision’s V2X technology further improves intersection safety and e ciency with features such as signal countdowns, Green Light Optimised Speed

Advisory (GLOSA), and Red Light Assist. ese innovations help drivers navigate intersections more smoothly, reduce sudden stops, lower emissions, and minimise collision risks. Together, CSM and V2X enable cities to shift from reactive to proactive safety management. Interactive dashboards reveal con ict trends, signal performance, and real-world road user behaviour, equipping planners with the insights needed for faster, smarter decisions. Smarter systems lead to safer streets, and Miovision’s real-time, data-driven solutions are transforming road safety.

Stand 1017

www.miovision.com

ORANGE MAKES TRANSPORTATION A WHOLE LOT EASIER

Making things easier comes naturally for the team from Orange Tra ic. For years, they’ve been helping transportation agencies around the world streamline the way they install, maintain and replace LED signs through their remote power supply technology. Remote power supply integration technology relocates all power and control

components to a roadside cabinet, eliminating the need for over-the-road maintenance. This drastically cuts down lane closure costs, tra ic disruptions and safety risks. The company is currently working with Utah Department of Transportation (UDOT) to deploy 200 LED signs on 30 gantries across Pioneer Crossing, a six-mile stretch of

state route 145. The signs will direct drivers into the appropriate flex lanes as a way to reduce rushhour congestion.

According to Marc Trembley, channel manager for the company’s North American market, moving power supply from the gantries to 40 roadside cabinets will make it easier to maintain and troubleshoot issues,

cutting the time it takes to replace power supplies from one hour to three seconds.

Trembley also said that Orange Tra ic signs consume significantly less energy than typical VMS signs, saving money while improving performance and sustainability.

Stand 1253

www.orangetra ic.com

Iteris Dash Cam Imagery powered by ClearGuide®

Real-time, remote investigation on the roadways is now possible without installing and maintaining additional CCTV or weather sensor infrastructure.

Crowdsourced incident data, like this car accident, can be difficult to verify. Agencies now may take action based on visual evidence just a click away in ClearGuide®.

Having dash cam data helps us better confirm closures and understand what is happening on the ground, something aerial imagery can't always provide.

~ Nathan Webster, PhD, PE Senior Traffic Engineer, North Carolina DOT

Visit us at Booth #1613 to see it for yourself.

TODAY’S SCHEDULE: DAY 2

Hey, tra ic nerds! To help you plan your day, we’ve pulled together a quick list of some of the sessions happening today. Check them out and see what grabs you!

As connected vehicle deployments grow, Infrastructure Owner Operators (IOOs) must set clear strategies for Vehicle to Everything (V2X) investment. Georgia Spotlight –Georgia’s Connected Vehicle Programme and Navigating the Roadmap Ahead (08:00–09:30, Room A313) highlights how the Georgia Department of Transportation (GDOT), working with private partners, has expanded V2X infrastructure, equipped fleets and managed data. With infrastructure mapped, IOOs can extend systems further, particularly for emergency services and transit. As deployments increase, agencies face the challenge of storing and using data e ectively—for incident response, roadway management and first-responder communication, while also creating financial benefits for system upkeep. Audience participation will shape discussion on the future of Georgia’s connected vehicle network.

PLENARY 1

Connected and automated vehicle technologies, from passenger to freight, are reshaping mobility and improving safety by reducing crashes. Achieving full connectivity requires infrastructure that links all road users, human and machine alike. Sharing real-time information across vehicles, vulnerable users, freight, transit and even air mobility can prevent collisions and optimise network performance. Automation o ers major opportunities to enhance safety and e iciency, but success depends on public understanding and trust. This Plenary Session, Creating a Safer Future with Connected and Automated Technologies (10:00- 11:30, Sidney Marcus Auditorium, Level 4), will explore usability, human factors and consumer education, alongside case studies showing how connected and automated technologies are already delivering benefits that improve safety and demonstrate real value to travellers.

Tra ic Management Centres and emergency agencies are vital to safety and e iciency during incidents. Driving Innovation in Tra ic Management – Advanced Solutions for Emergency Communications (10:00–11:30, Room A312) explores nextgeneration tra ic management, focusing on real-time, two-way communication and data sharing to speed emergency response and clearance. Experts will cover wireless and location-based technologies, challenges within the US 911 system, and strategies to improve coordination. Case studies will show collaboration, adaptive systems and connected vehicle technology for e ective incident management.

While statistics collected from di erent regions of the world show a negative trend of fatalities with car-to-car crashes, the corresponding trend for vulnerable road users (VRUs) such as pedestrians and two-wheeled vehicle users shows a significant increase. One reason is the rapid rise of micromobility, alongside infrastructure not designed for mixed tra ic. VRUs also face behavioural challenges from lack of awareness or experience. To achieve the goal of ‘Vision Zero’, substantial e ort is needed. Vehicle-to-everything (V2X) connectivity, including cloud-based services, is seen as an essential tool. Improving Vulnerable Road User Safety Through Connected Intelligence (10:00–11:30, Room A305) provides an update on recent developments in C-ITS, particularly for VRU safety. Experts will present solutions and strategies to tackle today’s growing micromobility challenges.

In Square One Education Network (10:30–11:30, Theater #1, Exhibit Hall Floor Booth #861) attendees will hear directly from high school student engineers on what inspires them toward careers in intelligent transportation and the workforce skills they are building. This award-winning team will share their Autonomous Innovative Vehicle Design (IVD) project and their path to success. The Square One Education Network invites you to tune in to this panel discussion featuring ITS professionals who are making a di erence on the roads and in classrooms.

The Georgia Department of Transportation (GDOT) has invested in Intelligent Transportation Systems (ITS) for over 25 years. As technology advances toward V2X, ITS continues to complement V2X by providing traveller information to both equipped and unequipped vehicles. GDOT is also transitioning from cellular to fibre connections to transmit ITS and V2X data as part of its Broadband initiative. Georgia Spotlight –Critical ITS (13:00–14:30, Room A313) will examine how GDOT’s ITS system has evolved, the influence of V2X, and how V2X data will enhance existing ITS data.

To make society more intelligent and liveable, cities are piloting a variety of advanced technologies. Intelligent mobility goes beyond self-driving cars, encompassing a wide range of transport options that move people, goods, information, and energy. This International Forum session The Vision of Intelligent Mobility and the Future City (13:00–14:30, Room A305) brings together panellists from around the world to share activities and insights on how these advances will revolutionise transportation and transform communities.

Through collaboration between the Commercial Vehicle Safety Alliance, the Texas Department of Public Safety, the Texas Department of Transportation, and the autonomous vehicle industry, a groundbreaking inspection pilot programme launched in March 2023. It enabled autonomous freight vehicles to undergo rigorous depot inspections, allowing them to bypass roadside inspection stations. This initiative has raised safety standards and confidence while inspiring other states to adopt similar programmes. In the special interest session Deployment of the Autonomous Vehicle Enhanced Inspection Pilot Program (13:00–14:30, Room A314) panellists will explore lessons learned, law enforcement partnerships, and what’s next as autonomous freight operations expand nationwide.

Work zone safety remains critical, with risks for both drivers and workers. Smart work zone systems and Vehicle to Everything (V2X) technologies are transforming management and communication. The Work Zone Data Exchange (WZDx) standard enables consistent data sharing across jurisdictions, yet challenges persist with manual collection, interoperability, and infrastructure updates. The panel session Navigating the Crossroads – Can the Future of Work Zone Data Live Up to Its Promise? (13:00–14:30, Theater #2, Exhibit Hall Floor Booth #205) will discuss pilot projects, scaling strategies, automation tools, and cross-jurisdictional collaboration needed to make high-quality work zone data a reality.

Cooperative Intelligent Transport Systems (C-ITS) enable road users and infrastructure to share information about conditions, disruptions, and safety issues. Proven to improve safety and e iciency, C-ITS requires alignment among governments and industry. Connectivity and Cooperative ITS – Harmonisation for Deployment (13:00–14:30, Room A312) brings together global experts to discuss harmonisation challenges, data security, and opportunities for deployment in Asia-Pacific and internationally.

In The Road Ahead – Navigating Intelligent Transportation Challenges and Solutions (13:00–14:00, Transportation Hub, Exhibit Hall), experts from across the transport industry will explore how to overcome challenges in deploying new services. By combining technology, policy, and human factors, ITS can transform networks into safer and smarter systems. Discussion topics include communication technologies, data analytics, cybersecurity, deployment strategies, and user engagement.

Advancing Safety with Responsible AI (13:00–14:30, Room A311) will explore how artificial intelligence can improve roadway safety while ensuring responsible implementation. Attendees will learn about the spectrum of AI capabilities, ethical frameworks, data challenges, and deployment strategies. The USDOT Federal Highway Administration will present its framework for responsible AI. A panel will provide actionable insights on using AI responsibly to promote safety in transportation.

Georgia hosts world-renowned transport hubs including Atlanta Hartsfield-Jackson International Airport, the Port of Savannah, interstate highways, and freight rail networks. Freight movement is key to economic growth. The session, Georgia Spotlight – Freight Movement in Georgia (15:00–16:30, Room A313), will examine partnerships between IOOs and private fleets, highlighting how technology can improve freight operations and safety.

Autonomous truck corridors and automated shuttles are being piloted globally, but widescale deployment faces regulatory, technological, and public trust hurdles. The international forum panel, Business Models for Vehicle Automation Deployment (15:00–16:30, Room A305) will explore the latest advancements, policy frameworks, and infrastructure shi s needed to make automation viable and beneficial. Collaboration across regions and shared lessons will be a focus.

Despite decades of innovation, crashes and congestion remain persistent. Special interest session Innovative Partnerships for Deploying Digital Infrastructure (15:00–16:30, Room A312) will examine barriers such as misaligned incentives, funding, and pilot-to-scale challenges. Experts will propose solutions including performance-based procurement, funding mechanisms, and regulatory changes to accelerate deployment of e ective digital infrastructure.

The future of mobility relies on integrating public transit, active mobility, micromobility, and freight into one ecosystem. From Fragmented to Fluid – Advancing Multimodal Mobility Through Policy, Technology, and Collaboration (15:00–16:30, Room A316) brings leaders together to discuss barriers like infrastructure gaps, policy hurdles, payment interoperability, and equity. AI-driven optimisation, predictive analytics, and interactive engagement tools will help cocreate solutions.

Jacksonville’s Bay Street Innovation Corridor is America’s first permanent connected and autonomous transit service. The Vision-toReality Playbook – Jacksonville’s Ultimate Urban Circulator (U2C) Phase I (15:00–16:30, Theater #2, Exhibit Hall Floor Booth #205) reveals the journey from pilots to launch, the role of the Jacksonville Transportation Authority, and the broader impact on mobility. It will also cover the establishment of Holon’s first US autonomous vehicle manufacturing plant and include a live demonstration of Beep’s AutonomOS platform.

Artificial intelligence is fundamental to automated driving systems, but its nondeterministic nature poses safety challenges. Safe AI for Automated Driving – Reality or Fiction? (15:00–16:30, Room A301) will examine AI regulation, dataset bias, ISO PAS 8800, and global governance approaches. Speakers will discuss how to balance safety with rapid AI development in automated driving.

The Live Enactment of Future Mobility – An Immersive Experience in Truly Cooperative Transportation (15:00–16:30, Room A314) will showcase V2X interoperability through dynamic demonstrations of vehicle and infrastructure communication. Experts will highlight the importance of regulation, technical standards, and interoperability for safe and connected transportation. Participants will gain insights into the transformative potential of cooperative mobility.

The Smart Grant Program by the US DOT was established to fund smart community technology demonstrations. Stage 1 grants support planning and prototyping, while Stage 2 funds scaling. Lessons Learned from the Smart Grants Program (15:00–16:30, Room A311) will highlight awarded projects, technologies, and community challenges, and share lessons learned from the process.

Kurtis McBride, CEO of Miovision

For decades, we’ve witnessed a revolution in our homes and offices. My 1970s counterpart had a typewriter, a Rolodex, and a transistor radio. Today, a single flexible device, my smartphone, provides all these functions and more through software. We took a world of expensive, dedicated hardware and transformed it into a world of flexible, software-driven solutions.

That is the transition underway for intelligent transportation, but we are stalled in a critical phase. While municipalities are eager to embrace new digital solutions, too often we remain stalled at small-scale pilot or corridor-level implementations. Why? Because agencies lack predictable funding and our industry hasn’t yet created the kind of standards that provide reliable interoperability. The result is a slow, piecemeal approach that fails to deliver systemic improvements in congestion, safety, and efficiency.

This has to change. The old procurement model, designed for a 20-year lifespan of physical hardware, is a poor match for software-based systems. When agencies are also concerned about adopting the “Betamax” of smart technologies—a proprietary system that may be obsolete in a few years - they naturally fall into a “wait and see” pattern.

We need a new framework that enables agencies to adopt intelligent mobility solutions at scale to deliver meaningful improvements in urban transportation. This framework must:

• Embrace a Network-Centric Approach: The real value of digital infrastructure isn’t in a single “smart” intersection, but in the insights gained from the entire network. This systems approach enables agencies to identify unseen opportunities, optimize traffic flow system-wide, and measure the sustained impact of their policies on safety and mobility.

• Establish Open Standards: The public sector has the power to demand technologies that adhere to open standards. This gives agencies confidence that today’s investments will be “futureproofed,” unlocking a more competitive and innovative market.

The Road to Ubiquity: Moving Beyond Pilots to a Truly Connected Future

• Align Funding with Value: We need to work together to find new funding and procurement models that measure and fund results - less congestion, safer roads, and improved public services. This provides agencies with the financial stability to deploy solutions at a network scale.

The momentum toward this future is undeniable. It’s a task bigger than any one company or technology, but by working together to address these

challenges, we can build the foundation for a new era of intelligent mobility. This transformation will unlock economic growth for communities of all sizes around the globe, making our cities safer, more efficient, and more resilient for generations to come.

• Miovision is sponsoring Plenary 2Realizing Growth through Secure and Interoperable ITS – in the Sidney Marcus Auditorium, Level 4, on Wednesday, Aug 27th from 10:00 AM - 11:30 AM

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Pioneering the Future: Emergency Response Tech is here

the Future: How ITS is Keeping us Safe

Today’s Emergency Response Tech and Demo Day, taking place at the Outdoor Demonstration Area from 10:00 to 17:00, unites industry leaders, innovators, and emergency response professionals to explore technological advancements rede ning safety and e ciency.

In partnership with GFT, Skyline Technology Solutions, LGE, and USDOT, with support from Georgia DOT, City of Atlanta, and the National Operations Center of Excellence, the Emergency Response Tech and Demo Day is essential for anyone interested in the future of transportation safety and innovation. By bringing together industry leaders, innovators, and emergency response professionals, the event o ers a unique opportunity to explore advancements in technology and their potential to transform emergency response protocols. e insights gained will pave the way for future developments in intelligent transportation systems, setting new standards for safety and e ciency.

“Participating in the Emergency Response Tech and Demo Day o ers a rare chance to see how cutting-edge technologies are poised to transform emergency response systems,” said Jaime McAuley, Event Director for ITS America Events at RX Global. “ is event is a platform for collaboration and innovation, where industry leaders can engage with advancements that promise to rede ne safety and e ciency in transportation.”

Attendees will experience how cuttingedge transportation technologies are making the road safer — for rst responders, roadside workers, and the travelling public. Demos will show US DOT research on

connected and automated vehicles that can safely detect responders behind obstacles, connected infrastructure that warns oncoming vehicles in real time, wearable tech alerting drivers before they reach an incident zone, and digital incident zones built on the y.

Shuttles will transport attendees to the demo area to witness the integration of advanced technologies in simulated emergency scenarios, featuring both stationary and moving demonstrations. is immersive experience aims to foster a deeper understanding of how these technologies can enhance safety and e ciency in real-world emergency situations.

e event features technologies and innovations designed to enhance emergency response capabilities. Attendees will witness connected shuttles and emergency responder vehicles in action, demonstrating the ability of connected vehicle (CV) or Cooperative Driving Automation (CDA) technologies to navigate complex incident zones, improving safety and e ciency through real-time data exchange and communication.

Key highlights include technologies that recognise and classify emergency responder vehicles, ensuring autonomous vehicles can e ectively interact with them, which is crucial for enhancing coordination and reducing response times. Additionally, technologies allowing emergency responders to set up temporary incident zones will be showcased, demonstrating their potential to streamline operations and improve safety. ese innovations represent a signi cant leap forward in emergency management, o ering new tools and strategies for responders.

e event will also feature collaborations with organisations such as the Federal Highway Administration (FHWA) and Gannett Fleming (GFT). ese partnerships advocate for the adoption of CV/CDA technologies and inspire industry stakeholders to transition from proof-ofconcept to production-level technologies, ensuring real-world deployment readiness. Attendees are encouraged to participate and engage with the technologies and experts shaping the future of emergency response. is event highlights the potential of advanced technologies and serves as a catalyst for collaboration and innovation in intelligent transportation systems, providing valuable insights into the latest trends and innovations.

e Emergency Response Tech and Demo Day is more than just a showcase of technology; it is a testament to the power of collaboration and innovation in shaping the future of emergency response, promising a lasting impact that will inspire new ideas and approaches to emergency management worldwide.

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Future Leaders Program: Shaping Tomorrow’s ITS Innovators

This year’s Future Leaders Program is making waves as a beacon for aspiring ITS practitioners, engaging students and young professionals in the realm of smart mobility and transportation

e Future Leaders Program, sponsored by Southwest Research Institute (SwRI), is designed to inspire and equip the next generation of ITS professionals.

e program’s objectives centre around providing participants with the tools and connections needed to succeed in the industry. Participants are currently engaging in education sessions, receiving training, and networking with ITS professionals. On Wednesday, Aug 27th there will be a dedicated day of programming at ITS World Congress 2025. is day includes local student groups from the Atlanta area, essay competition winners from around the world, industry expert roundtable discussions, walking tours of the exhibit hall, and outdoor demonstrations.

“ e Future Leaders Program is a transformative experience for students, providing them with invaluable insights and connections that will shape their careers in ITS,” said Jaime McAuley, Event Director for ITS America Events at RX Global. “We are committed to empowering the next generation of leaders in transportation.”

A highlight of the Future Leader’s Program is the presentations by the Global Essay Competition Winners in the education theatre, showcasing innovative ideas and research. Aligned with the conference theme ‘Deploying Today, Empowering Tomorrow,’ the Global Essay Competition challenged young leaders to address how new technologies can enable cities, states, and regions to make generational investments in transportation and mobility. Participants were asked to envision how technology,

deployed today, can transform transportation to be safer, smarter, and more connected, ultimately forming a brighter future and empowering generations to come, aligning with national goals of achieving zero deaths, building a more resilient transportation system, and providing better mobility for all.

e competition highlights the innovative thinking of young leaders chosen from colleges around the world. Winners (see right, ITS meets Gen Z) received received conference admission, round-trip airfare, and access to exclusive networking events, providing them with a platform to share their research and connect with industry leaders.

“It is a transformative experience for students, providing them with invaluable insights and connections that will shape their careers in ITS”

e program cultivates the next generation of ITS leaders by o ering participants career advice, mentorship, and networking opportunities with industry pioneers. ese interactions, including resumé reviews and discussions at the Southwest Research Institute booth, provide a deeper understanding of the ITS landscape, its challenges, and its opportunities. Exclusive networking events further enable young professionals to forge connections, advance their careers, and gain insights into cuttingedge ITS trends and technologies, ensuring they remain competitive in a dynamic environment.

e Future Leaders Program is instrumental in shaping the future of transportation, providing young professionals with the tools and connections needed to succeed. Attendees are encouraged to participate and engage with these individuals, contributing to the advancement of the ITS industry. By fostering a community of young leaders, the program aims to drive innovation and progress in the eld of intelligent transportation systems, ensuring a brighter future for all.

ITS meets Gen Z

Winners include Ivan Kooj from the University of Oldenburg in Germany, who proposed a Real-Time Situational Tra ic Awareness Platform. This platform leverages sensor data to enhance urban mobility by providing real-time situational awareness. Wenhui Huang from Nanyang Technological University in Singapore introduced a novel concept for a countryscale tra ic foundation model using AI. This model integrates computer vision and natural language processing to make tra ic information more actionable. Md Roknuzzaman and Nsong Ernest Asiedu from Auburn University in Alabama focused on enhancing work zone safety through integrated smart wearables and speed detection technologies. Their approach improves safety for workers and drivers alike by using technology to monitor and manage work zone environments.

ESTONIA REIMAGINES URBAN MOBILITY

Picture a city where transport simply works: quiet, seamless, and e cient. is is not a vision of the distant future

— Estonian ITS companies are already reshaping urban mobility around the world, drawing on the country’s digitalrst approach and vibrant technology ecosystem.

For business travellers needing a car for a few days, Mobire Group provides exible car-as-a-service solutions.

ere’s no need for paperwork— just get in and drive. Across the city, an invisible layer of smart infrastructure is hard at work: logistics operate smoothly thanks to platforms developed by Concise Systems and Mooncascade, whose smart city and GIS technologies are used by millions every day to ensure timely arrivals and e cient coordination.

Behind the scenes, Wisercat enables secure data ow, forming the digital backbone for nance and AI platforms

Invite everyone to join Darren at his presentation:

that help keep urban systems running e ectively.

At journey’s end, parking becomes e ortless. Traditional lots have been transformed by Parkinglot Category into solar-powered hubs with EV charging, where licence plate recognition and contactless payments are handled automatically through Entringo’s advanced technology.

e nal leg of the trip is completed with ease on

board a self-driving Auve Tech MiCa 2.0 shuttle, providing convenient last-mile connectivity., All of this innovation stems from Estonia, a place where ideas move swiftly and solutions scale globally. ose interested in learning more are invited to connect with Estonia’s leading ITS innovators, the project being funded by European Union –NextGenerationEU. www.tradewithestonia.com

AEYE FOCUSES ON OPTIS

AEye is showing the latest so ware behind its Optis Lidar system. Optis is an AI solution with integrated sensing and advanced computing across a wide variety of applications in smart transportation, safety and security. The latest version of the so ware box that sits together with the Lidar sensor produces significantly improved data for transmission to tra ic engineers, to enable them to make the best decisions.

AEye has produced seven previous generations of Optis, but “this is the first one marketed primarily to ITS”, said Joel Benscoter, senior principal systems engineer. Previous iterations have been focused on use by the automotive industry.

The company says that its sensor provides unmatched performance and the latest version of the system gives a substantial increase in quality data, especially over longer ranges, providing information on vehicles, pedestrians, wrongway detections and red light runners. Stand 841 www.aeye.ai

Derq helps cities meet safety challenges

Modern cities need transport infrastructure that can meet today’s mobility demands while preparing for the innovations of tomorrow. Derq, an MIT spino , is here to showcase how it delivers AI-powered intelligent transport systems that help cities and agencies prevent crashes, tackle road safety challenges, and improve tra c ow.

Derq’s hardware-agnostic, scalable platform integrates AI and IoT technologies with existing infrastructure — from video sensors to tra c signals — to detect, classify, and predict road user behaviour in real time. is transforms traditional infrastructure into intelligent systems, laying the foundation for safer, smarter cities.

e company’s agship solutions, Derq Sense and Derq Insight, o er nextgeneration detection, connected vehicle applications, and live monitoring of safety and tra c performance. By converting raw sensor data into actionable insights,

Derq supports city planners and engineers in unlocking the full value of their infrastructure. From road user prediction and safety hotspot identi cation to V2X messaging, 5G readiness, and tra c signal optimisation, Derq’s platform helps reduce congestion and collisions involving drivers, cyclists, and pedestrians.

In Sarasota, Florida, Derq helped reduce crashes by 33% year-over-year — with one intersection reporting a 90% reduction. is impact is backed by the Florida DOT, which certi ed Derq’s 99.83% vehicle detection accuracy across all lighting conditions.

Today, Derq’s award-winning technology is deployed across North America and globally. Backed by AT&T and e&, with tech partnerships including Nvidia and Intel, the company holds 18 patents and is the only private-sector tier one winner of the USDOT Intersection Safety Challenge. Stand 1649 www.derq.com

What if your video system could think like a traffic engineer or city planner?

AGD SYSTEMS DETECTS A BRIGHT FUTURE

AGD Systems is showcasing its cuttingedge detection solutions for smart mobility and is presenting the NEMA-approved AGD650 – a high-performance tra c detector designed to support safer, more e cient intersections and crossings.

e AGD650 is engineered to detect a wide range of vehicle and pedestrian targets, making it ideal for complex urban environments where accurate detection is critical. With its robust performance in all weather conditions and its simple

integration into existing infrastructure, the AGD650 provides reliable data to tra c control systems, helping to reduce congestion and improve safety for all road users.

is event o ers the perfect platform for AGD to demonstrate how the AGD650 and other solutions support the future of intelligent transportation. Visitors will have the opportunity to explore how the company’s technology integrates with a variety of tra c management systems,

and how its NEMA compliance ensures suitability for North American deployment. AGD Systems has long been a globally trusted name in above-ground detection, and their presence here underscores their ongoing commitment to innovation in the ITS space. By delivering smart, reliable detection technologies, AGD is helping cities around the world build safer, smarter roads.

Stand 1141 (UK Pavilion) www.agd-systems.com

Smarter traffic starts here

Explore how AV1 video encoding boosts data efficiency, how dual-sensor cameras enhance real-time visibility, and how Axis broad ITS solutions adapt seamlessly into your network. Stop by booth 1725 this week and see how your traffic management can work better, faster, and smarter.

To see how intelligent traffic solutions can help you, visit www.axis.com/traffic

Shaping cities for smarter mobility

Global Business Development Manager Traffic, TomTom

Founder and CEO, Flow Labs

Leveraging probe-based data for smarter traffic optimization

As cities expand and traffic volumes surge, understanding and improving traffic signal performance has never been more critical. To keep roads safe and efficient, agencies need real-time, high-quality data — and the ability to adjust signal timings frequently, ideally in real time. Without these insights, plans remain inefficient, compounding congestion and leaving agencies unable to respond effectively.

The value of probe data

Probe data — also known as Floating Car Data or Connected Vehicle Data — consists of anonymized, timestamped GPS location information. Its high sampling rate provides unmatched visibility into the performance of any road, intersection or signal, giving agencies a dynamic, real-time view of network conditions.

Unlike traditional approaches that require new hardware or field installations, Flow Labs delivers insights through a cloudbased platform. Agencies can monitor key metrics such as queue lengths, arrivals on green and travel time reliability — connecting signal timing decisions directly to driver experience.

By integrating TomTom’s extensive map and traffic data with Flow Labs’ analytics and optimization modules, agencies can evaluate performance at scale and act with speed. What once took months — collecting data, re-timing signals and measuring outcomes — can now be done in minutes and re-evaluated in real time.

Driving the future of urban mobility

Join our session

Building Seamless Open Mobility Ecosystems

Wednesday, August 27, 8:30am ET Room A311

TomTom processes probe data from up to one in every three vehicles on the road during rush hour worldwide. This information powers TomTom’s Traffic Analytics products, forming the foundation for innovative solutions that reduce congestion and improve mobility.

Flow Labs: turning data into action Flow Labs builds on this foundation, transforming probe data into actionable intelligence for transportation agencies.

Flow Labs empowers agencies to make every signal, corridor and network more efficient. By combining live and historic data with advanced optimization, Flow Labs helps cities cut congestion, improve travel reliability and enhance safety — all without costly infrastructure upgrades. Together, Flow Labs and TomTom are redefining signal management and setting the stage for smarter, safer urban mobility.

Intelligent technology for more performance and sustainability along the entire mobility value chain

Modeling and Planning

Multimodel macro and microscopic modeling, simulation, and visualization software.

Prediction and Management

Data and AI-driven monitoring, prediction, decisionsupport, and traffic management software.

umovity.com

On-site Traffic Infrastructure

Cutting-edge cabinets, controllers, sensors, and professional services.

NETWORK OPTIX BRINGS

INTELLIGENCE TO CAMERAS

Network Optix is unveiling the latest release of its Nx Go ‘Camera as a Universal Sensor’ update. This demonstrates how any camera can become a geo-coordinated IoT sensor, providing precise, real-time intelligence for modern transport systems.

The centrepiece of the stand is a live 3D map of Curiosity Lab at Peachtree Corners. Hundreds of fixed, mobile, and bodyworn cameras will be shown in operation; each video stream is automatically onboarded by Nx AI Manager, which can deploy any neural network model — vehicle classification, pedestrian detection, number plate recognition, you name it — to edge hardware with a single click. Inference happens on-site, keeping latency below one second and bandwidth costs low.

Every detected object is converted into GeoJSON, a spatially rich format that includes class, confidence, world coordinates, and a

persistent track ID. Nx Go then publishes these messages to standard MQTT topics, allowing signal controllers, digital twins, incident management consoles, or data lakes to subscribe — just as they would for temperature or air quality sensors.

The workflow scales from a single intersection to an

other IP-based sensors can stream simultaneously without re-architecting the network or altering the core application. Visitors will be able to subscribe to the live MQTT feed on their phones, watch objects appear on the map in real time, and

TRAFFIC XROADS GOES WITH THE FLOW

Traffic Xroads, from Data from Sky, is an AI-powered solution for traffic data collection and analysis designed for city planners, traffic engineers and consultants.

Data From Sky says its Traffic Xroads delivers unmatched accuracy and flexibility in understanding multimodal traffic flows – including vehicles, bicycles and pedestrians –without the need for intrusive sensors or costly hardware installations.

With a built-in AI-powered video analytics engine FLOW, the units can process footage from multiple camera sensors to accurately evaluate traffic conditions.

their preferred analytics tools. With Nx Go, Network Optix is turning untapped video into structured, machine-readable data that cities can trust and act on — within minutes, and without proprietary lock-in. Stand 817

www.networkoptix.com

Unlike traditional counting methods, Traffic Xroads leverages drone or fixed camera video to extract high-resolution traffic data using advanced computer vision and AI algorithms. The system automatically detects, classifies and tracks every road user with unparalleled precision, says the company. This generates detailed traffic patterns, heatmaps and safety analytics, thereby

empowering transportation authorities to make data-driven decisions that enhance mobility, improve safety and optimise infrastructure investments.

Many features for convenient use include data storage, live dashboards, dynamic anonymisation, remote access, autosave, autoreboot and programmable outputs.

Visitors to the Data from Sky stand will see how Traffic Xroads simplifies complex studies, reduces project costs and accelerates analysis timelines, whether for intersection studies, event traffic management or Vision Zero initiatives.

Stand 823

www.datafromsky.com

The Prime Mover in Intelligent Traffic Systems

POWERING SMARTER NETWORKS & SEAMLESS JOURNEYS.

At Q-Free, we deliver intelligent traffic solutions that move people, goods, and data with precision. From advanced tolling and traffic management to piloting cutting-edge road user charging, we empower you to build connected, sustainable transportation systems.

BOOTH 911

DAKTRONICS IN THE VANGUARD OF EFFICIENT JOURNEYS

As millions of travellers navigate our increasingly complex road networks, the need for clear, reliable information has never been greater.

Visitors to Daktronics’ stand will gain a deep insight in how, and why, the company stands at the forefront of this mission, delivering industry-leading dynamic message signs (DMS) and software that keep journeys safe and e cient. Daktronics’ NTCIP-compliant Vanguard

products, widely deployed across the globe, provide real-time updates, universally recognised MUTCD symbols, and crisp graphics to guide motorists, reduce congestion, and enhance safety.

Designed and manufactured in the United States, Vanguard products meet the rigorous standards of the Build America, Buy America Act, ensuring quality and reliability at every stage — from circuit board assembly to the nal system

integration in Brookings, South Dakota.

Meanwhile, as visitors will see, Daktronics’ commitment extends beyond the roadside. Within the heart of every e ective Tra c Management Centre (TMC), their advanced visual solutions empower operators to monitor conditions, respond swiftly to incidents, and coordinate tra c ow with precision.

e company’s dedication to contractors and agencies is evident in landmark projects such as ITS Tennessee

and Project Neon, where Daktronics’ expertise has transformed regional mobility. With all product and service support handled by their own sta , Daktronics ensures seamless operation and long-term peace of mind. From the open road to the control room, Daktronics remains the trusted partner for visual communication, shaping the future of intelligent transport systems worldwide.

Stand 731

www.daktronics.com

GDOT RELISHES HOSTING ROLE WITH EYES ON ATLANTA

Employees of the Georgia Department of Transportation (GDOT) didn’t have to travel far for this year’s ITS World Congress, but they are having no problem highlighting how far the agency has come with its V2X infrastructure deployments.

The V2X deployment includes 2,300 radios deployed across the state and is widely touted as the largest deployment of connected infrastructure in the U.S. The sensors communicate with various state fleets –

including ambulances, fire engines and public buses.

“Our goal is to show people that V2X is possible. These are not demos or pilots. This is real technology in the field, and it’s driving mature applications,” said Victoria Coulter, the agency’s V2X programme manager.

GDOT is showcasing other ITS deployments at its stand, including its Advanced Tra ic Management System (ATMS) and awardwinning data management platform. The

agency is also hosting several demonstrations around the convention centre, allowing attendees to ride along with tra ic management engineers to experience the v2X deployment in action. Conference goers can also tour GDOT’s Transportation Management Centre, the nerve centre for state’s ITS deployments, operating 24 hours a day, 365 days a year.

Stand 1631

www.dot.ga.gov

BOSCH VIDEO ANALYTICS HAS ALL THE ANSWERS

Bosch Video Systems is showcasing IVA Pro Context, a GenAI-powered video analytics solution which will have you thinking “I can ask the camera that?!”

Unlike traditional rule-based systems, IVA Pro Context uses a cloud-based Large Language Model to generate detailed descriptions of what’s happening in a scene. ere’s no need for manually drawn zones or scripted behaviors. e demo highlights how the system can answer simple prompts like: “Is there anything unusual in the scene?”; “Is someone lying

on the ground?”; or “Is there a stopped vehicle?”

Also featured is the Data Fusion service, providing data-driven insights for engineers, city planners, and consultants. See how live video feeds can be transformed into advanced data collection and quanti able analytics. e demo showcases dashboards and export capabilities for data containing object counting, vehicle classi cation, direction and speed tracking, and more.

Lastly, experience how Bosch Video

Systems is working towards Vision Zero with stand demonstrations that highlight live-feed cameras and videoas-a-sensor solutions that are helping to gather data and gain better insights into tra c situations. See solutions to optimise intersection tra c ow, detect reckless and wrong-way driving, locate vulnerable road users, and identify tra c disturbances, operational disruptions, and safety risks. Stand 1747 www.bit.ly/BoschITSsolutions

QRO’s Harrier solutions swoop in to World Congress

QRO is emphasising the combination of compactness and precision in its range of detection and recognition devices on show at the ITS World Congress.

The UK company says that one of its di erentiating features is the integration of multiple features – such as built-in GPS, 4G connectivity, wi-fi capabilities and H.264 video streaming – into devices that are o ered with extremely keen base unit pricing.

Its Harrier Mini and Harrier AI Fixed ANPR cameras provide what the company describes as comprehensive video analytics that identify make, model, colour and vehicle classification.

Kevin Grattan of QRO

Its development roadmap will add further AI-enabled video analytics functions that will be designed to enhance users’

solution capabilities. These will include ADR (Hazard) plate detection, advisory vehicle speed monitoring and the detection of

violations such as seat belt and mobile phone use.

The company’s emphasis on small size and precision can be seen in its Harrier Mini Fixed ANPR camera, for example, which weighs less than one kilo and is incorporated into a 190mm x 99mm x 63mm package and can be used as either a fixed or mobile/redeployable camera.

Its sister-device, the Harrier AI Fixed ANPR camera, uses a motorised zoom lens that, when mounted above the roadway, can monitor three adjacent carriageways each of 3.75m width.

Stand 856

www.qrosolutions.co.uk

AI Traffic Data System

AI-powered traffic reporting. iTHEIA™ data recording.

Automated Enforcement

Safer and smarter roads. Fully-automated solutions.

Weigh-in-Motion

Accurate WIM tech. Efficient traffic monitoring.

Multi-Lane Free Flow Toll Migration

Improved operational performance.

SYNAPSE CONNECTS THE DOTS ON SAFER ROADS

Built on decades of eld-tested expertise, Synapse ITS combines the proven capabilities of the industry’s most trusted brands, making tra c solutions more connected and responsive. e company is in Atlanta to demonstrate how its innovations save time, money, and lives. Synapse ITS makes streets safer across North America, including here in Atlanta. Visitors can explore its new Wireless Ped System (WPS) on nearby Marietta Street. At the Synapse ITS stand, EDI unveils its new MMU, a major leap forward in secure cabinet monitoring and diagnostics. is agship o ering provides tra c professionals with the tools needed to stay ahead of issues.

e new MMU seamlessly integrates with current NEMA cabinet standards and includes an easy-to-use app for local and remote device access. By enabling realtime visibility and reducing downtime, this solution protects pedestrians and drivers whilst ensuring safer travel at every intersection.

Visitors can experience handson demonstrations of breakthrough transportation safety advancements. ey can discover the GovComm wrong-way driving detection system, trusted by Florida and now expanding nationally. is highly accurate solution leverages advanced arti cial intelligence to drastically reduce false alerts, ensuring

reliable incident response. Attendees can also experience Polara’s innovative Wireless Power System, designed to streamline Accessible Pedestrian Signal installation by o ering a simpler path to compliance.

Finally, they can explore the Carmanah demonstration showcasing the simplest and most cost-e ective method for connecting and managing beacons and signs in school zones and for tra c calming, highlighting how communities can enhance safety through seamless, a ordable connectivity.

Stand 605 (Synapse)

Stand 705 (GovComm) www.synapse-its.com

Denso secures wireless access to fleet vehicles

Denso is showcasing its new keyless entry technology for vehicle fleets at its stand this week at ITS World Congress 2025 in Atlanta. Already installed in BMW and Volvo vehicles in the consumer market, the keyless access is now being targeted to Denso’s fleet management customers.

“There are a lot of challenges around physical key fobs in large fleets,” said Yu Zhang, a

representative of the company. “Keys get lost or stolen. They have to be stored and sorted. And there’s a security issue as well.”

Denso’s solution gives managers visibility and control into their fleet vehicles from a single dashboard. Users can assign vehicles and grant keyless access via employees’ phones or ID cards. As the driver nears the vehicle, doors can

be unlocked. Location-based technology knows exactly where drivers are standing, allowing them to unlock specific doors or the trunk of the vehicle. Managers can even remotely start the vehicles for added e iciency or safety. The vehicles are automatically locked when the driver walks away.

According to Peyton Winstead, director of digital

solutions for Denso, keyless entry is granted over Bluetooth and Car Connectivity Consortium’s ultra-wideband (UWB) standard for added security.

Denso’s fleet management dashboard also tracks who has had access to each vehicle, the vehicle’s status and other advanced telematics.

Stand 229 www.denso.com

TOMTOM HELPS CITIES BE FUTUREREADY

Although many cities face the same challenges, each solution is unique. How do decision-makers devise strategies that best address their city’s speci c needs? TomTom is here to demonstrate that the answer lies in the data.

A growing number of transport authorities and city planners are tackling congestion, infrastructure upkeep and evolving multi-modal transport demands with geospatial data. TomTom, a leader in mapping technology, plays a pivotal role in these e orts, supplying decision-makers with a suite of tools for not only addressing today’s challenges but anticipating those of tomorrow.

By turning TomTom’s historical and real-time data into ready-to-use insights, organisations can identify, solve — and even predict — mobility problems such as bottlenecks and accident-prone areas. And thanks to powerful location analytics, they can test a range of solutions to determine which option yields the best results.

But these applications aren’t limited to tra c- ow improvements: data and analytics tools are helping decision-makers save lives by optimising emergencyresponse services. ey’re also instrumental in preparing cities for large-scale events, such as concerts or global competitions. And when it comes to repairing, upgrading

and adding infrastructure, data-derived insights shape strategies that cause the least disruption to locals.

Whether expanding transport connections or preparing cities for future challenges, such as climate-change measures and new mobility trends, the best approach lies dormant in data — and TomTom knows how to nd it.

Attendees are invited to visit the TomTom stand for more industry-spanning examples and live demos — both from TomTom and its partners, Flow Labs, Locus and Grey Matter.

Stand 831 www.tomtom.com

“I’m interested in

ITS America President welcomes the world

conference Sunday morning.

“This is the time to talk to people about the common issues and challenges we all face – such as automation, real-time tra ic information and artificial intelligence.”

Chace is also excited to show o this year’s venue, Atlanta, as an innovative hub of ITS innovation and investment.

According to Chace, the city has the largest C-V2X deployment on public infrastructure in the United States – possibly the world – operating in real tra ic conditions across 1,200 signalised intersections.

“This isn’t just being demoed for the conference,” she said. “It’s actually deployed on the streets and is used in the field.”

2025_ITS-World-Congress_AI-Implementation_Advert-2_124x184.indd 1

Intelligence that Moves the World

Road Rules

A Complete Solution to Digitally Manage the Entire Right-of-Way

“Road Rules gives the City more capacity to improve ROW management through data and technology. We can leverage existing data standards from the Open Mobility Foundation to map the ROW in more detail and test new ways to digitally manage it through our pilot in Center City, improving safety for drivers, cyclists, and pedestrians.”

-Akshay Malik, Smart Cities Director for Philadelphia

INRIX Road Rules empowers cities and agencies with a single platform to digitally manage, and share curb and travel-lane rules along with related infrastructure assets.

FLOW LABS GIVES ENGINEERS SUPERPOWERS

Flow Labs is on a mission to put Arti cial Intelligence (AI) into the hands of engineers, empowering them to manage transportation systems more e ectively, achieve more with fewer resources, and deliver meaningful results. Simply put, the company gives engineers superpowers.

As visitors will learn, the company pioneered probe-based signal performance measures, granting agencies scalable insights without the need to deploy hardware and allowing them to see further than the human eye. Last year, it introduced AI-powered digital twin technology, providing real-time visibility and rapid awareness of tra c conditions. Now, in

Atlanta, Flow Labs is taking the next step forward.

Optimus 2.0 is the latest generation of its breakthrough signal optimisation software. Powered by Prometheus, its new AI engine, it delivers modelling, prediction, and insight with unrivalled accuracy, speed, and e ciency. With Optimus 2.0, retiming a corridor takes seconds instead of months. Engineers can see exactly how their network is performing, identify and resolve issues before they cause delays, and implement timing plans with total con dence. Every decision is backed by clear, data-driven insight, enabling targeted improvements in reliability, congestion

management, and safety.

Optimus 2.0 will be publicly available in October and is the rst in a suite of pioneering AI solutions designed to give engineers extraordinary new capabilities. ese range from protecting road users and preventing accidents before they happen to forecasting the future of their transportation systems.

Visitors here will be the rst to experience how Flow Labs is rede ning what is possible in tra c signal optimisation. With great power comes great responsibility — the company asks: are you ready?

Stand 1230 www.flowlabs.ai

Commsignia cracks open information silos

Commsignia marked the opening of ITSWC with the release of the latest version of Commsignia Central, its device monitoring and management platform.

Santa Clara, California-based Commsignia, a specialist in Vehicle-to-Everything (V2X) and Cooperative ITS (C-ITS) solutions, said that the new version breaks down the barriers that prevent the information generated by siloed proprietary systems being shared among relevant personnel.

These “outdated and restrictive ‘walled gardens’…have long hindered progress in Intelligent Transportation Systems,” the company said. “Commsignia Central eliminates proprietary lock-in by allowing agencies to monitor and manage devices from multiple vendors in one centralised platform, including any Roadside Unit and diverse ITS devices, sensors, and data sources.

“Legacy closed systems have

le agencies with fragmented data and under-utilised infrastructure. From pedestrians to emergency responders, everyone benefits from seamless data exchange and optimised tra ic flow.”

Commsignia Central does this by leveraging V2X standards, aggregating inputs from multiple sources and providing information to drivers to prevent accidents.

The equipment allows

operators to configure, monitor, and manage both Commsignia and third-party V2X RSUs and ITS devices at scale. Its open ecosystem approach ensures agencies can future-proof their ITS investments while reducing costs and operational complexity, the company said.

This latest version of Commsignia Central is ready for deployment now.

Stand 1823

www.commsignia.com

Kapsch takes V2X tolling to new heights

Kapsch Tra cCom is once again rede ning the future of tolling in North America with the debut here of its nextgeneration V2X (vehicle-to-everything) tolling solution. Building on its pioneering work with the Central Texas Regional Mobility Authority and a recent showcase at SunTrax, the company is now o ering a market-ready system that blends cutting-edge connectivity with real-world practicality.

is new solution, based on the SAE J3217 standard, is designed to seamlessly integrate with existing tolling systems. It enables real-time toll noti cations, precise rate calculations, and direct in-vehicle communication — transforming the driver experience while reducing operational costs for infrastructure owner-operators.

Kapsch’s next-generation solutions focus on a light infrastructure approach but maintain the same level of robustness expected from existing systems without requiring major construction or causing disruption. e system also supports broader safety and tra c management applications, ranging from emergency alerts to weather warnings

“We are complying with the latest industry standards to ensure that V2X tolling is safe for use by agencies across the US,” said Lauri Brady, VP of Emerging Technology at Kapsch Tra cCom and a member of the Board of Directors at the OmniAir Consortium, the leading industry association promoting certi cation and interoperability for ITS, tolling, and connected vehicles. “ is technology will be the next step towards the evolution of tolling systems in the country.”

Lauri Brady of Kapsch

V2X tolling is featured at the Kapsch Tra cCom stand. e company says it is the only provider o ering both RFID and V2X solutions and is powerfully positioned to lead the transition to connected mobility.

Stand 522 www.kapsch.net

NO INTERRUPTION TO CLARY SUCCESS STORY

Uninterruptible power supply (UPS) specialist Clary is showing its new, compact SP2000LX unit, designed to bring power protection for large diamond intersections.

“It’s the only unit on the market that only takes up one rack space,” said Erik Knecht, Clary’s national sales manager.

It achieves its smaller size through its lack of a bulky internal transformer. “Our unit is an on-line double conversion unit. A lot of UPSs

we compete with are line interactive units. They all work with a big transformer in them that takes up a lot of space, with multiple taps on them. They have pre-set levels of acceptable voltage.” Utility [power level] will pass though if if it’s within that acceptable range.” If it exceeds either the higher or lower limits, it is boosted or dropped to a di erent tap.

“What we do is take incoming utility

voltage – regardless of what it is – we isolate it to 200v DC and then we invert it back to 120v AC. By doing that, we eliminate all power anomalies and you get clean power in your cabinet.”

The SP2000LX is rated at 1450 watts, compared to the predecessor SP1250LX unit, which is rated at 875 watts.

Stand 1660

www.clary.com

YUNEX ENABLES CITIES TO DO MORE WITH LESS

Cities around the world are facing mounting pressure to do more with less — to manage growing congestion, aging infrastructure, and rising expectations for safer, greener mobility. As Yunex Tra c is here to demonstrate, the company is delivering the tools to meet that moment.

Yunex cloud-based solutions — Yutra c Fusion and Yutra c Studio — are already powering smarter intersections in cities across the United States and Europe. From adaptive signal control in Ann Arbor, Michigan to centralised tra c operations across Europe, agencies are seeing real results: improved travel times, streamlined maintenance, and greater operational visibility.

ese aren’t future-state concepts — they’re proven solutions built for today’s tra c challenges and tomorrow’s evolving needs. With the exibility and scalability of the cloud, cities can quickly deploy,

monitor, and optimise their systems — without heavy infrastructure costs or resource strain.

And Yunex is not stopping there. Here in Atlanta, the company is showcasing a truly global portfolio, including the debut of AwareAI — its next-generation AI platform that combines edge intelligence with real-time insights to enable faster, more responsive tra c decisions.

Whether you’re managing 20 intersections or 2,000, Yunex Tra c is here to help you take the next step — with innovation that’s practical, powerful, and ready to scale.

e future of tra c management isn’t on the horizon — it’s happening now. Join Yunex Tra c to see how global expertise and real-world deployments are driving measurable impact.

Stand 923 www.yunextra ic.com

ERICSSON TOUTS CELLULAR FIRST CONNECTIVITY

Telecom giant Ericsson is attending its first ITS World Congress this year in Atlanta, aiming to highlight its extensive cellular first connectivity expertise in the transportation industry.

According to Dee Dee Pare, senior product marketing manager, Ericsson brings cellular-first connectivity to ITS deployments – whether it’s in-vehicle, IoT environments or fixed-site connectivity. As ITS applications get more advanced and more complex, the amount of data flowing over these networks will continue to grow, necessitating 5G cellular performance.

Pare highlights Ericsson’s involvement in the Peachtree Corners V2X project with Bosch and T-Mobile, providing cellular connectivity for the city’s intelligent intersections, smart parking and driverless shuttle deployments.

Stand 2013 www.ericsson.com

EtherWAN switch boosts security

EtherWAN is showcasing its new secure ethernet switch at the ITS World Congress 2025, betting that city agencies are looking to improve cybersecurity of their transportation networks. Originally developed for the power industry, the new EtherWAN EP75 includes a Fortinet firewall built directly into the switch.

“Agencies have hundreds or thousands of connections across their ITS deployments, and it’s important that these connections are highly secure,” said Jim Toepper, senior director of global products and technology for the company.

Deployed in a data centre rack or in a roadside enclosure, the EtherWAN EP75 moves security out to the edge of the network in operational technology (OT) devices. A trial is planned for Chandler, Arizona.

Toepper will be speaking more about the need for improved cybersecurity in ITS deployments at a table-top event on Wednesday.

Stand 1841 www.etherwan.com

SWARCO McCain

Interoperability Starts Here

ITS World Congress | Let's connect at Booth 1031.

mccain.swarco.com

A day in the future, powered by Estonia

Imagine a city where your transport just works: quiet, seamless, efficient. This isn’t a promise for tomorrow. ITS Estonia and companies are reshaping urban mobility worldwide.

Start your journey with Mobire Group —flexible car-as-a-service. No paperwork, just drive. Smart platforms by Concise Systems and Mooncascade power logistics and GIS for millions.

Behind the scenes, Wisercat secures the data flows that keep finance and AI systems running.

Park at solar-powered EV hubs by Parkinglot Category, and experience seamless check-in and payment with Entringo. For the last mile, hop on the self-driving Auve Tech MiCa 2.0 shuttle.

Step into the future with Estonia’s ITS solutions already in action today. Find out more: tradewithestonia.com

ATC FLeX® Controllers and Omni eX® Intersection Control Software work seamlessly together to deliver flexible, future-ready traffic management. Built on open standards, they empower agencies to integrate with multiple platforms, unlocking true interoperability without compromise.

ATC FLeX - High-performance controllers designed to adapt, scale, and grow with your network.

Omni eX - Intuitive software for reliable intersection control across multiple ATC-compliant platforms.

This project is funded by European Union –NextGeneration EU. tradewithestonia.com

SMALL is beautiful for Wavetronix

Good things come in small packages and the SMALL package from Wavetronix just got a whole lot better. TimingGuide is an easy and a ordable add-on to Wavetronix’s SMALL intersection management system that can improve intersection timing. is virtual tra c engineer can analyse split failure and turning movement counts and recommend signal timing updates.

SMALL System – for smaller intersections – o ers complete coverage with one sensor, one cable and one cabinet interface device. It provides stop bar detection for four approaches, three lanes or fewer per approach, exactly what you need and nothing you don’t. Push the ‘Easy Button’ and get signal timing improvement proposals within your speci ed parameters and times of day.

As part of TimingGuide, CrossRoads analyses count station data and gives users adjusted dynamic max timing settings so the controller can dynamically adjust timings with variable tra c ows.

With one sensor, it can accurately track vehicle counts, speeds and classi cations across multiple lanes. It’s a solution, says the company, that’s not only dependable but also future-ready, easily integrating with traditional tra c systems.

Wavetronix radar technology delivers unbeatable accuracy and reliability—no matter the weather or lighting. Unlike loops or cameras, Wavetronix sensors don’t require cutting into the pavement, which means less maintenance, fewer lane closures and lower long-term costs.

Stand 504 www.wavetronix.com

NEC turns communication networks into high-res road sensors

NEC is showcasing the world’s first Distributed Fiber Optic Sensing (DFOS) technology at ITS World Congress 2025 this week, showing how existing communication fiber-optic networks can be turned into high-

resolution sensors. DFOS detects vibrations and acoustic signals along spans of up to 100 km with 10-metre spatial resolutions.

This allows transportation agencies to better monitor pavement moisture, temperature

changes and vehicle movement in real time – ultimately enabling more proactive tra ic management, preventive maintenance, early hazard detection and overall road-safety improvements.

SMARTMICRO HAS EVERYTHING

Traditionally, four detectors manage the four arms of a signalised intersection individually and independently, without exchanging information with one another. This can result in blind spots due to occlusion and the inner part of the intersection is o en challenging to monitor.

But Smartmicro’s Super Resolution AI Tracking fuses up to four sensors and combines their field of view. The data of all sensors is processed into one consolidated object list in real-time. The communication

According to the company, DFOS promises to transform highway management by reducing accidents and optimising maintenance activities.

Stand 216 www.nec.com

COVERED

among the sensors enables seamless tracking of all tra ic participants throughout the entire intersection, including the inner part.

All approaches and the inner intersection area are covered by overlapping fields of view of multiple sensors. Any object is detected at a 200m (656 feet) distance and will be tracked seamlessly as it moves through the intersection and onwards for up to 200m.

The data of all sensors processed into one single object list in real-time additionally delivers precise data for V2X applications,

especially for autonomous vehicles (AV). This gives valuable information on travel paths of all tra ic participants, including precise turning movement counts.

Reliable turning movement counts can be used to improve the e iciency of the intersection in the long-term, improve the tra ic flow and increase the safety of all road users, especially Vulnerable Road Users (VRUs).

Stand 1133

www.smartmicro.com/tra ic-sensor/ seamless-tracking

Automatic Incident Detection

Early detection saves lives.

Citilog’s Automatic Incident Detection (AID) spots stopped vehicles and smoke before emergencies escalate— protecting tunnels, bridges, and highways from tragedies.

When a truck caught fire in France’s Vuache Tunnel, Citilog’s AI-powered AID system detected the stopped vehicle early— triggering closure signage 5 minutes before flames erupted. Those critical minutes prevented catastrophe, potentially saving lives.

Beyond tunnels, Citilog’s AI detection technology:

• Detects pedestrians, stopped vehicles, wrong-way drivers, and other incidents automatically

• Uses deep learning to minimize false alarms

• Provides early detection to trigger warning signage and emergency response to incidents before they escalate

The technology is already deployed in other vital locations in the US: Port of Miami Tunnel, Presidio Tunnel (San Francisco), Tuscarora Tunnel (Pennsylvania).

Could your roadway benefit from faster response?

INTERCOMP

With over 45 years of experience in designing and manufacturing weighing solutions for the ITS industry, Intercomp is renowned for providing unparalleled quality and reliability in sensors and scales for both Weigh-in-Motion (WIM) and static weighing applications.

As visitors to the company’s stand will see, its xed and portable scales, incorporating strain gauge technology, ensure accurate, stable, and reliable measurements for vehicle weighing applications. ey will also discover Intercomp’s latest products and learn about the global certi cations and approvals

China’s Chainzone

Chinese company Chainzone has its eyes on the North American market – starting by forging relationships at ITS World Congress 2025 this week.

they have earned. Intercomp’s MicroStrip Sensors o er a high-accuracy solution for tra c data collection using weighin-motion (WIM) systems. Leveraging advanced strain gauge technology, the MicroStrip sensors deliver consistent and reliable weight data accuracy, meeting COST 323 Class B(10) and ASTM E1318

Type I performance standards in a twosensor con guration.

is makes the MicroStrip an exceptionally accurate sensor with a highly favou rable cost-to-performance ratio and a lower total cost of ownership compared to other WIM technologies.

The digital signage display manufacturer has operated for more than 20 years in Asia-Pacific and other regions.

According to Chloe Lin, an

As a global leader in WIM sensors and scales, Intercomp stands out for being among the few sensor manufacturers worldwide to attain OIML certi cation for high-speed WIM. e Strain Gauge Strip Sensors have signi cantly advanced highspeed WIM for direct enforcement across the globe, playing a crucial role in certi ed HS-WIM solutions in countries such as Brazil, China, Czech Republic, Ukraine, and Latvia. Intercomp’s Strip Sensors hold OIML certi cation for Class 10F (for high speeds) and 5E (for low speeds).

Stand 1556

www.intercompcompany.com

account manager responsible for the US market, Chainzone variable messaging signs (VMS) provide better views and wider angle for drivers and can be installed

alongside a highway, in a tunnel, on a trailer or as fixed signage in parking or public transit.

Stand 852

www.chainzone.com

SONY SHOWS AITRIOS IMAGE SENSOR CHIP

Seeing is believing with any tra ic monitoring video camera using Sony’s AI industry-first AITRIOS image sensor chip.

A conventional system consists of an IP camera, GPU guidance and weather protection. Then along comes the Edge AI vision system – Sony’s AITRIOS-enabled camera –hardware supplied by Sony’s partner AglaiSense.

The AITRIOS-enabled camera can be solar or battery operated. It is an all-in-one single unit camera which is easily deployed. The low-cost unit also has low power consumption.

But the AITRIOS chip is also available for any video camera system needed by tra ic management agencies. Stand 1605 www.aitrios.sony-semicon.com

HERE IS THE ANSWER FOR TRUCK DRIVERS

If, as o en said, truck drivers are a breed apart, then all the more reason for them having a professional driver-specific navigation and safety solution.

That is exactly what HERE o ers fleet owners in order to reduce vehicle running costs, delivery times, travel distances and truck emission.

HERE’s fleet management tool provides professional drivers with relevant information for specific vehicle types, routes and cargo.

It helps professional drivers avoid fines, low bridges, narrow roads and potential out-of-route mileage. Instead, they have access to routes tailored to their specific loads and trailers. It keep drivers and assets safer with reliable information on speed limits and vehicle manoeuvring restrictions as well as road and weather conditions.

It also helps professional drivers comply with hour of service regulations with accurate information on truck-appropriate rest stops and facilities. Jobs can be matched to the most suited drivers to enhance safety and ensure compliance.

Stand 1922

www.here.com/solutions/ professional-navigation

CITILOG’S EARLY DETECTION PREVENTS TRAGEDY IN ALPINE TUNNEL

Citilog is showcasing the real-world power of its automatic incident detection (AID) technology by highlighting how it operated in a real-world situation when the system helped prevent a potential tragedy in France’s Vuache Tunnel.

At 10:33 on 11 June 2024, Citilog’s AIpowered system identi ed a stopped vehicle and immediately triggered tunnel closure procedures. By 10:38, when a re broke out on the truck, the tunnel was already sealed, preventing other vehicles from entering what could have been a catastrophic situation. is ve-minute window between detection and the outbreak of re highlights the critical importance of early warning systems for tunnel safety. e driver was safely evacuated, no other vehicles were involved, and tra c resumed through the

una ected tube by 05:30 the following morning. Citilog’s AID system combines smoke detection with alerts for stopped vehicles and wrong-way drivers. It uses deep learning to minimise false alarms while maximising response time across tunnels, bridges, tollways, and urban arterials. e system is already protecting road users in major North American tunnels, including the Port of Miami Tunnel, Presidio Tunnel in San Francisco, and Tuscarora Tunnel in Pennsylvania.

Citilog is inviting attendees to visit its stand to see this life-saving technology in action — and to discover how AI-powered incident detection can enhance safety across transportation networks.

Stand 717 www.citilog.com

COMPANY STAND

2M Transformation Services Sponsor

AAEON 1931

Accenture 1260

Accuver 317

Activu Corp 1816

ADEC Technologies Ltd 1757

Advantech 1835

AECOM MR6

AEye 841

AFL 1918

Aisin Corporation 329

AIWaysion 2230

Alcea 1852

Altitude by Geotab 1926

AM Signal LLC 1753

AMG Systems 652

Antaira Technologies LLC 1812

Applied Concepts Inc 423

Applied Information 1912

Applus+ Idiada 1652

Arcadis 1623

Arity 941

Assa Abloy Opening Solutions 749

AT&T Connected Solutions 1041

Autocrypt 1055

Axilion Smart Mobility 1809

Axis Communications Inc 1725

Bambu, Inc. 942

Beep, Inc. 517

Birmingham 2027

UK & ERTICO ITS-Europe Pavilion 1141

BlueHalo 2112

Blyncsy, Inc. 940

Bosch Security Systems Inc 1747

Brandmotion 646

Chainzone Technology 852

CIMA+ 822

Cisco Systems Inc. 1741

Clary Corp 1660

Clearview Intelligence 2137

Cohda Wireless 753

Commsignia 1823

Comnet 2040

Computar Optics 1907

Connected Wise LLC 1657

ConnVAS 1817

CTI 2123

Cubic Transportation Systems 1641

Cyberlock 1152

Cyclomedia 1552

Cyvl 2118

Daktronics 731

Dareesoft 1457

DataFromSky 823

Denso Corporation 229

Derq USA, Inc 1649

Digi International 1861

Drivewyze by Fleetworthy 1809

Dura-Line 656

Dynamic Map Platform North America, Inc. 843

EasyStreet Systems 857

Econolite 1231

Ekin Smart City Teknoloji A.Ş. 952

Encom Wireless Data Solutions, Inc. 1352

EnerSys 1752

Enterprise Estonia MR2

Ericsson Enterprise Wireless Solutions, Inc. fka

Cradlepoint, Inc. 2013

ERTICO - ITS Europe Pavilion 1141

EtherWAN Systems 1841

Ettifos co. 1756

EyeOTmonitor 2006

Fischer Consulting - Trafman 1723

COMPANY STAND

Flir 811

Flock Safety 723

Florida Department of Transportation 1815

Flow Labs 1230

Forum8 Co.,Ltd. 441

Gangneung city 1441

Genetec Inc. 1831

Georgia Department of Transportation 1631

GHD MR20

Google Public Sector Sponsor

GovComm, Inc 705

GridMatrix 1916

Haenni Instruments Inc 419

Hanwha Vision America 1653

Here North America LLC 1922

Hill & Smith 1148

HNTB Corporation 1431

Honda Motor Co., Ltd. 529

Houston Radar LLC 1555 IAV 623

Idis Americas 713

Image Sensing Systems Inc 1908

Indra MR19 Innotech 631

Innoviz Technologies 2030 Inrix 2012

Integrity Security Services LLC 553

Intel Corporation MR1

Intelligent Security Systems Corporation 2032 Intercomp Company 1556 International Municipal Signal Association 1161 Intertraffic 629 Iris R&D Group Inc. 1856 Iteris Inc 1613

ITS Japan 216 ITS Korea 1447

THE CLEAR CHOICE FOR TRAFFIC MANAGEMENT

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