DEC
2022 INSIGHT AUSTRALIA’S LEADING OPHTHALMIC MAGAZINE SINCE 1975 DECEMBER 2022
COVER STORY
BOLD AMBITION After a rejected appeal, ODMA is to lobby the government over the controversial ABF decision
NAILING YOUR MARKETING STRATEGY With the end-of-year rush in full swing, independents offer their key marketing pearls
46
EYEWEAR TARIFF FIGHT CONTINUES
29
WWW.INSIGHTNEWS.COM.AU
03
YOUNG OPTOMETRISTS TAKE HARD ROAD TO PRACTICE OWNERSHIP
CONSIDERING A COUNTRY CAREER? How RANZCO is addressing workforce maldistribution with more regional opportunities