GCR LEADER SYMPOSIUM
5 MARCH 2027
Melbourne Convention and Exhibition Centre 8.00AM–11.30AM (BEFORE MICE)
GCR LEADER SYMPOSIUM
OVERVIEW The GCR Leaders Symposium returns in 2027 following its sold-out edition that united influential voices from across the global coffee sector. Hosted by Sarah Baker, MICE Lead and former GCR and BeanScene magazine editor, this highly anticipated morning event will bring together leading roasters, business operators, and industry decision makers to unpack the trends, opportunities, and challenges shaping the global coffee landscape. Designed as both a strategic forum and a high-value networking opportunity, the GCR symposium offers an annual opportunity for senior leaders to connect, collaborate, and gain knowledge about the future of the Australian and international coffee industry.
2027 PROSPECTUS
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GCR LEADER SYMPOSIUM
2027 PROSPECTUS
WHY PARTNER WITH US? Partnering with the GCR Leaders Symposium is an excellent opportunity to elevate your brand within the coffee industry.
Industry exposure:
Connect with a highly engaged audience of leaders and innovators, showcasing your brand to those shaping the future of coffee.
Networking opportunities:
Build meaningful relationships with influential decisionmakers and industry professionals.
Thought leadership:
Align your brand with excellence and demonstrate your commitment to supporting the coffee industry.
Brand awareness:
Gain premium exposure through event signage, promotional materials and on-site presence, enhancing visibility and engagement.
Lead generation:
Use the platform to highlight your products or services and connect with attendees, creating new business opportunities.
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GCR LEADER SYMPOSIUM
2027 PROSPECTUS
PRINCIPAL PARTNER Pre-event*
• Branding and recognition of your business as a ‘Principal Partner’ throughout the event and all touch points in the marketing campaign – included in all communications and promotion of the event. • 1 x piece of supplied content to be shared across all associated magazine and event channels (website, eNewsletter and social media platforms) • Social tile designed and provided to you prior to the event.
During event
• Exclusive branding and logo placement on displays • 1 x product placement opportunity (to be provided by you) • 10 x tickets to the GCR Symposium • 10 x tickets to MICE • Speaking opportunity + Sponsor mention from the MC • Sponsorship announcement over the loudspeaker at MICE • Opportunity to provide a video presentation • Direct introduction to the speakers • Access to lead collection from the GCR Symposium and MICE show floor (QR code scanning)
Post-event
• GCR Solus EDM or full-page advert in GCR (May edition)
*All creative deliverables to be supplied by the partner. Design services are available at an additional cost.
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GCR LEADER SYMPOSIUM
2027 PROSPECTUS
GOLD PARTNER Pre-event*
• Branding and recognition of your business as a ‘Gold Partner’ • 1 x piece of supplied content to be shared across all associated magazine and event channels (website, eNewsletter and social media platforms) • Social Media tile designed and provided to you prior to the event.
During event
• Exclusive branding and logo placement on displays • 1 x product placement opportunity (to be provided by you) • 3 x tickets to the GCR Symposium • 3 x tickets to MICE • Sponsor mention from the MC • Direct introduction to the speakers • Access to lead collection from the GCR Symposium and MICE show floor (QR code scanning)
*All creative deliverables to be supplied by the partner. Design services are available at an additional cost.
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for more info:
Charlotte Murphy
BUSINESS DEVELOPMENT MANAGER P +61 432 263 377 E charlotte.murphy@primecreative.com.au
www.internationalcoffeeexpo.com
Melbourne International Coffee Expo /MelbCoffeeExpo @melbournecoffeeexpo