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Converge Expo Prospectus

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Building Australia’s future, together

CONVERGE EXPO

A civil and commercial construction event Converge Expo

convergeexpo

15–16 SEPTEMBER 2027

Melbourne Convention & Exhibition Centre


Converge Expo returns to the Melbourne Convention and Exhibition Centre in 2027, building on the strong outcomes delivered in its 2025 debut. Built with exhibitors front of mind, Converge is designed to help you generate qualified leads, strengthen relationships and position your solutions in front of the organisations shaping upcoming projects. The event is structured to drive real business results. You’ll showcase new technology and equipment to a highly targeted audience, while gaining early visibility into project pipelines and procurement priorities. The conference program will bring decision makers onto the stage and into the exhibition, driving foot traffic and creating direct opportunities for exhibitors to connect with those influencing projects. Across two high-energy days, Converge 2027 delivers curated networking events, targeted meetings and meaningful on-floor engagement, giving you more opportunities to start conversations, build partnerships and convert interest into tangible opportunities.


HIGHLIGHTS FROM 2025

5,927 attendees

102 speakers

106 exhibitors

7,500m expo floor

2


WHO IS GOING TO BE THERE?

Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. The event connects the businesses that help turn project opportunities into delivered outcomes.

KEY COMPANIES IN ATTENDANCE IN 2025 Lendlease John Holland CPB Contractors BMD Group Laing O’Rourke

Contractors and Subcontractors

Fulton Hogan

From large firms to small operators, contractors attend Converge to explore new work opportunities, build partnerships and grow their project portfolio.

Icon Construction

Engineers and Technical Specialists Engineers and technical specialists attend Converge to connect with industry partners, gain project insights and position themselves to win future work.

Infrastructure Owners Infrastructure owners attend Converge to connect with contractors and suppliers, explore delivery capabilities, and position themselves to successfully plan and deliver major projects.

Webuild

Victoria’s Big Build Inland Rail Infrastructure Australia CIMIC Group UGL Engineering VIDA roads Suburban Rail Loop AECOM Jacobs Arup Australia WSP Australia Department Transport & Main Roads Department Transport & Planning

Transport for NSW


ATTENDEE BREAKDOWN

40.2%

30.6%

civil construction

commercial construction

45.1%

65.4%

contractors/subcontractors

purchasing power

JOB TITLES

42.3% 25.8% 14.9%

Executive Leaderhip

Director, Managing Director, CEO, Owner, Founder, GM

Project & Operations

Project Manager, Operations Manager, Site Manager, Coordinator

Engineering & Technical

Civil/Structural Engineers, Asset Managers, Estimators, Designers


WHO SHOULD EXHIBIT? Equipment and Machinery Providers Construction machinery, tools, and heavy equipment Technology and Software Solutions Project management platforms, BIM, digital construction tools and data analytics solutions Materials and Products Suppliers Building materials, concrete, steel, civil infrastructure products and sustainable solutions Transport and Logistics Providers Haulage, fleet solutions and project transport services that support construction delivery Professional Services Engineering, consulting, legal, finance and project advisory firms Innovators and Startups Companies offering cutting-edge solutions that improve efficiency, safety or project outcomes


KEY FEATURES

CONTRACTOR HUB

CONVERGE CONNECT

CONFERENCE PROGRAM

NETWORKING EVENTS

The Contractor Hub brings contractors onto the show floor, giving exhibitors rare faceto-face access to the people shaping upcoming projects. It provides opportunities to build the meaningful relationships that lead to winning projects.

Converge Connect is a structured matchmaking forum where subcontractors and contractors engage in curated meetings to discuss project opportunities and form the partnerships needed to secure upcoming projects.

Converge attendees will hear from leading industry voices sharing practical, actionable insights on procurement, delivery models and market trends, helping them strengthen bids and stay competitive when pursuing projects.

Dedicated networking events, such as the Welcome Drinks, provide an informal setting to meet those within the industry, helping attendees build the connections that lead to new project opportunities and successful tenders.


AUDIENCE MATTERS

Converge Expo is proud to partner with Australia’s leading industry publications under Prime Creative Media, working closely with their editorial teams to deliver a powerful marketing and content program that attracts a high-quality audience.

Monthly Exposure 138,600

Monthly Exposure 135,300

Monthly Exposure 163,300

Monthly Exposure 253,000

Circulation 4,166

Circulation 4,511

Circulation 6,754

Circulation 12,733

Digital Database 24,416

Digital Database 14,726

Digital Database 11,902

Digital Database 11,986

Monthly Average Page Views 27,450

Monthly Average Page Views 36,879

Monthly Average Page Views 101,071

Monthly Average Page Views 87,938

Monthly Exposure 165,600

Monthly Exposure 91,100

Monthly Exposure 94,040

Circulation 12,013

Circulation 6,758

Circulation 4,317

Digital Database 16,666

Digital Database 7,344

Digital Database 9,138

Monthly Average Page Views 74,323

Monthly Average Page Views 24,210

Monthly Average Page Views 45,930


EXHIBITING OPPORTUNITIES Shell Scheme

Walk-on Tech Shell

Start-up Pod

IDEAL FOR

IDEAL FOR

IDEAL FOR

Small tool and commercial building supplier providers, consultants

Small to medium sized software providers

Start-up companies and smaller businesses

INCLUDES

INCLUDES

INCLUDES

• Aspen Shell Scheme

• Inclusions from Shell Scheme

• 3x2m stand

• 1 x powerpoint (240V/4A) • Lighting • Company name on fascia signage • Listing in official showguide

• AV fit out

• Fascia signage with company name

•F urniture package

• Lighting

SHELL SCHEME

• 1 x powerpoint (240V/4A) • Table and chairs

• Access to lead capture app START-UP POD * Weight restrictions apply, all heavy equipment approved on case-by-case basis.


Space Only IDEAL FOR Industry Leaders with custom-build stands

INCLUDES • Listing in official show guide • Access to lead capture app


Sponsorships

PLATINUM SPONSOR Option 1*

PLATINUM SPONSOR INCLUSIONS: • 6x9m space only stand • Logo on print ads • Logo on edms • Logo on website • Logo on signage at the event • Announcement post on social media • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event CONTRACTORS HUB LOUNGE • Logo/branding on feature • 5 x floor decals expo / in proximity of stand • Sponsorship thank you announcement daily • Coffee Cart – branded *Available on a first-in, first-served basis. Pricing on application. Please contact our BDM team to receive full pricing.


Sponsorships

PLATINUM SPONSOR Option 2*

PLATINUM SPONSOR INCLUSIONS: • 6x9m space only stand • Logo on print ads • Logo on edms • Logo on website • Logo on signage at the event • Announcement post on social media • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event NETWORKING NIGHT SPONSOR • Sponsorship of Networking Night Event • Opportunity to address attendees at function • Door prize opportunity • 5 x floor decals throughout expo • Sponsorship thank you announcement daily *Available on a first-in, first-served basis. Pricing on application. Please contact our BDM team to receive full pricing.


Sponsorships

PLATINUM SPONSOR Option 3*

PLATINUM SPONSOR INCLUSIONS: • 6x9m space only stand • Logo on print ads • Logo on edms • Logo on website • Logo on signage at the event • Announcement post on social media • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event WELCOME DRINKS SPONSOR • Sponsorship of Welcome Drinks Event • Opportunity to address attendees at function • Door prize opportunity • 5 x floor decals throughout expo • Sponsorship thank you announcement daily *Available on a first-in, first-served basis. Pricing on application. Please contact our BDM team to receive full pricing.


Sponsorships

PLATINUM SPONSOR Option 4*

PLATINUM SPONSOR INCLUSIONS: • 6x9m space only stand • Logo on print ads • Logo on EDMs • Logo on website • Logo on signage at the event • Announcement post on social media • Quarterly social media mentions • Press release (supplied) on Converge Website promoting presence at event CONVERGE CONNECT LOUNGE SPONSOR • Sponsorship of lounge • Logo/branding on feature • 5 x floor decals expo / in proximity of stand • Sponsorship thank you announcement daily *Available on a first-in, first-served basis. Pricing on application. Please contact our BDM team to receive full pricing.


Sponsorships

GOLD SPONSOR Option 1, 2 3 or 4* REGISTRATION SPONSOR – OPTION 1 • 6x6m space only • Logo on edms • Logo on website • Announcement post on social media • Logo on signage at the event • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event • Logo on registration area • Logo on attendee badges

CONFERENCE SPONSOR – OPTION 2 • 6x6m space only • Logo on edms • Logo on website • Announcement post on social media • Logo on signage at the event • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event • Logo on conference program • Logo onsite • Curate a panel in consultation with our conference producer on an approved topic

SHOW LANYARDS – OPTION 3 • 6x6m space only • Logo on edms • Logo on website • Announcement post on social media • Logo on signage at the event • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event • Branded lanyards (PCM to supply)

BAR SPONSOR – OPTION 4 • 6x6m space only • Logo on edms • Logo on website • Announcement post on social media • Logo on signage at the event • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event • Branded catering area • Announcement of catering

*Available on a first-in, first-served basis. Pricing on application. Please contact our BDM team to receive full pricing.


Sponsorships

SILVER SPONSOR Silver Package*

SILVER SPONSOR INCLUSIONS: • 3x3 Walk on • Logo on edms • Logo on website • Announcement post on social media • Logo on signage at the event • Quarterly social media mentions • Press release (supplied) on Converge website promoting presence at event • 3 x floor decals throughout expo *Six exclusive opportunities available. Pricing on application. Please contact our BDM team to receive full pricing.


SPONSORSHIP MARKETING PACKAGE Sponsors enjoy ongoing visibility and engagement across Converge Expo’s digital channels, ensuring their brand stays front of mind with our audience throughout the year. Benefits include: • Constant branding across all event EDMs • Quarterly social media posts highlighting their business to our growing online community • Featured articles published on the Converge Expo website • Premium logo placement on Converge Expo website homepage

EDM and website visibility


FOR MORE INFORMATION

Zachary Taylor

Industrial Events - Lead +61 423 312 298 zachary.taylor@primecreative.com.au

INTERNATIONAL ENQUIRIES Zihan (Fred) Zhang

+61 423 670 165 zihan.zhang@primecreative.com.au

convergeexpo.com.au


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