Prime Insights

EDITOR’S NOTE

CREDIT PAGE

Turning Sunlight into Success: A Spark of Innovation Fuels a Sustainable Revolution

“I’d put my money on the sun and solar energy. What a source of power. I hope we don’t have to wait until oil and coal run out before we tackle that.”

- Thomas Edison.

Entrepreneurship is the lifeblood of any successful economy. This ignites innovation, the driving force behind new industries and the engine of job creation. True entrepreneurs are more than just business owners; they’re visionaries who see opportunities where others see obstacles. They want to create, innovate, and renovate the world.

This edition of Prime Insights celebrates the very best of this dynamism with our Entrepreneur of the Year. We proudly present our Entrepreneur of the Year to Sumit Kumar Somani, the man behind PickRenew Energy.

Mr. Somani’s journey is made of perseverance and strategic vision. In just six years, he took PickRenew from a small startup to become a top provider of complete solar energy solutions, with incredible revenue growth and expansion into new markets.

PickRenew Energy Pvt. Ltd. provides comprehensive, end-to-end solar energy solutions made to help organizations and individuals in their transition to sustainable energy. Their services span the entire project lifecycle, from initial feasibility studies and system design to professional installation, ongoing operation, and maintenance.

Muskan Sharma Editor

PickRenew optimizes energy systems for maximum efficiency, cost-effectiveness, and longterm value, for a diverse clientele like commercial businesses, industrial facilities, educational institutions, hospitals, large-scale project developers, and residential homeowners.

Their offerings for the residential sector include rooftop solar systems customized to individual energy consumption and space availability, cost savings through reduced electricity bills, energy independence from grid reliance, and for a sustainable living through a reduced carbon footprint. They’re not just selling solar panels; they’re selling a brighter future, one rooftop at a time.

We honor these industry leaders and explore the lessons they leave for new entrepreneurs and established businesses alike. Because business can be a bit of a circus sometimes.

As the famous tightrope walker Karl Wallenda once said, “Being on the wire is life; the rest is just waiting.” After all, the best business lessons are often learned from the tightrope walkers and lion tamers of the corporate world—those who dare to take risks and push boundaries.

We invite you to share your thoughts, and experiences and contribute your chapter to this story.

As another great mind, Henry Ford, put it, “Whether you think you can, or you think you can’t—you’re right.” So, let’s think big, act boldly, and illuminate the business world.

Editor In Chief

Ankur Mishra

Editorial Coordinator

Muskan Sharma, Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer

Virendra Dhami, Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Madbee Mobility Solutions Pvt. Ltd: Instant Customer Feedback, Instant Insights with Mpulse

MR.D.I.Y. (India): Proudly Honing the Title of “A

Tutorac: Revolutionizing Global IT Education, A Journey of Innovation with Mr. Vinay Ratnapu

Absstem Industrial Solutions Pvt. Ltd: Pioneering Industrial Oxygen and Nitrogen Supply in India

Mr. Sumit Kumar

Somani | Founder

PickRenew Energy Pvt.

SUMIT KUMAR SOMANI

Sparking a Solar Revolution and Leading PickRenew Energy Toward a Brighter, Sustainable Future

Think about the last time you saw a solar panel. Maybe it was on a rooftop, powering a traffic light, or even charging a calculator. They’re becoming increasingly ubiquitous, a silent revolution is powering our lives. The solar industry is one of the fastest-growing fields in the world, with new technologies and innovations emerging at a lightening speed.

There will be a time when your electricity bill will be a faded memory, due to the sun shining on your roof. It might sound like science fiction, but it’s becoming a reality for more and more people every day. It’s the time to transition to cleaner energy sources.

PickRenew Energy Pvt. Ltd. helps organizations to get their renewable energy goals fulfilled through customized and efficient solutions. Founded by Mr. Sumit Kumar Somani, an entrepreneur and business leader, PickRenew was made to guide organizations through the problems of the changing energy world and move toward a sustainable future. With over 20 years of combined expertise within its leadership team, PickRenew brings a wealth of knowledge to help clients make informed decisions and maximize long-term value.

PickRenew provides complete solar energy solutions, from initial feasibility studies and design to installation, operation, and maintenance. Using a data-driven approach, the company optimizes energy systems for maximum efficiency, sustainability, and cost-effectiveness for projects of all sizes.

In the spotlight is founder Mr. Sumit Kumar Somani in an interview of our esteemed “Entrepreneur Of The Year” edition. Learn from his insights and valuable lessons as a true businessman to succeed and make it the b

Prime Insights: Brief us on the inception story of the company.

PickRenew was founded with a vision to move towards sustainable and renewable energy solutions by helping organizations through the problems of the changing energy world. With over 20 years of combined expertise, our founders recognized the growing need for efficient, data-driven, and cost-effective renewable energy systems that give long-term value.

The company was born from a passion for helping clients make right and confident energy decisions, with engineering and industry-best practices. Through advanced tools and customized strategies, PickRenew started its journey of providing tailored energy solutions by maximizing performance and getting strong returns on investment.

Today, PickRenew is a trusted partner for businesses and industries looking to adopt sustainable energy solutions, helping them to get a cleaner and brighter energy future.

Prime Insights: How do you balance your personal and professional lives?

Maintaining work-life balance has been a task. I’ve set clear boundaries between work and personal life. Prioritizing tasks and focusing on essentials helps me manage my time. Self-care, hobbies and time with family, is a must for recharging. Open communication with both my team and family helps manage expectations and reduce stress. Finally, I embrace flexibility, understanding that life is unpredictable and needs adaptability to changing demands.

Prime Insights: Being a CEO, is your story of struggle any different from others?

As a CEO, my struggles, like many others, began from scratch with limited resources and financial uncertainty. I made tough decisions, led diverse teams, and balancing growth with sustainability. The pressure of the role made balancing work and personal life difficult. External factors like market shifts and economic downturns were another challenge. Finally, the constant pressure for the company to perform well has taken a toll on my mental well-being.

Prime Insights: What kind of clients do you serve? Any special mentions?

At PickRenew, we provide customized renewable energy solutions for a diverse clientele. We work with commercial and industrial businesses seeking cost-effective sustainability, institutions like schools and hospitals transitioning to solar for energy security, and large-scale project developers requiring end-to-end EPC services. We also help homeowners to turn their roofs into personal power generators. I’m proud of our track record of providing successful projects for notable organizations, helping them get energy independence, maximize performance, and get strong returns on their investments, regardless of project size.

Prime Insights: What are your key offerings for the residential sector?

Customized Solar Systems:

We provide customized solar rooftop solutions that match household energy consumption patterns and available rooftop space.

Cost Savings:

Our residential solar systems reduce electricity bills while providing a short payback period and long-term financial benefits.

End-to-End Service:

From consultation and design to installation and maintenance, we give a seamless solar experience for homeowners.

Energy Independence:

By using solar power, homeowners can reduce dependence on the grid and enjoy uninterrupted power supply.

Sustainable Living:

Our solutions promote environmentally friendly living, reducing carbon footprints and contributing to a greener future.

Prime Insights: How do you keep up with the changing market trends?

I keep pace with changing market trends with a multi-faceted approach. I prioritize innovation by investing in R&D, doing experimentation within my team, and working with startups. A customer-centric approach is crucial; I constantly gather feedback, personalize experiences using data, and foster customer loyalty. Agility is key, so I stay flexible, embrace change, and monitor market trends. I invest in upskilling my team, attracting talent, and building a learning culture. Strategic partnerships are important, so I make alliances and co-create solutions with partners. Finally, I use digital technologies like AI and IoT, invest in digital capabilities, and create smooth digital experiences to meet changing customer expectations. This helps us remain competitive and adaptable.

Prime Insights: Do you believe R&D is needed for the growth of the company?

At PickRenew, I consider R&D crucial for innovating and maintaining a competitive edge in the ever-changing renewable

energy sector. Through R&D, I focus on improving efficiency by using advanced technologies like high-efficiency modules and smart inverters. I also use innovative system designs adaptable to various environments, from rooftops to large-scale plants. R&D helps me reduce costs, make solar more affordable, and make eco-friendly solutions for a reduced carbon footprint and greater grid independence. By investing in future-ready technologies like AI-driven monitoring, I make sure our clients benefit from the latest advancements.

Prime Insights: Do you feel CEOs today face equal competition or is there an ‘it’s okay’ attitude to it?

As a CEO, I’ve seen that competition is stronger than ever due to globalization and tech disruption. I’m competing locally as well as globally, which needs innovation and adaptability. While I’m driven to outperform rivals and achieve growth, I also know the value of collaboration, for long-term goals and sustainability. I avoid complacency, understanding that even established companies must adapt. Investor pressure pushes for aggressive growth, but I also prioritize corporate social responsibility and a healthy work environment. I believe finding the right balance between competition and collaboration, or “coopetition,” is crucial in today’s business world.

Prime Insights: How necessary do you feel is it to keep your employees content, how do you ensure it?

I believe employee contentment is essential for several reasons, like-

Increased Productivity: Employees who feel valued and supported perform at a higher level, meet deadlines, and contribute more effectively to team goals.

Employee Retention: Content employees are less likely to leave the company, which reduces turnover costs, minimizes disruption, and retains valuable talent.

Innovation: Employees who feel engaged and empowered share ideas and drive innovation, helping the company stay competitive.

Positive Work Culture: When employees are content, it creates a positive work environment where collaboration, trust, and mutual respect stay. This is crucial for attracting top talent.

Customer Satisfaction: Satisfied employees give better customer service, which results in higher levels of customer satisfaction and loyalty.

Prime Insights: Who do you look up to and what do you convey further to the ones who look up to you?

I admire leaders for their different qualities. I look up to Steve Jobs for his innovative thinking and excellence. I admire Indra Nooyi for her focus on sustainability and employee welfare. Resilient leaders like Howard Schultz inspire me with their ability to overcome adversity. Innovators like Elon Musk inspire me to take calculated risks. I also like Warren Buffett for their contribution to philanthropy and long-term thinking. To those who look up to me, I convey the importance of having a clear vision, leading with integrity, taking challenges, constantly innovating, and remembering the importance of giving back to the community.

Prime Insights: What are your thoughts on CEOs’ participation in the entrepreneurial world?

As a CEO, I see my role going beyond my company in several ways:

Entrepreneurial Role: I have an entrepreneurial spirit, taking risks and innovating, even in established structures. I also explore new ventures.

Mentorship and Guidance: I mentor aspiring entrepreneurs and younger CEOs, sharing my knowledge and network to help them solve challenges. I take part in startup ecosystems, providing resources and guidance.

Investment in Startups: I invest in startups, providing not just capital but also strategic advice based on my experience.

Innovation: I use new technologies and build a culture of innovation, both within my company and in the broader ecosystems, setting an example for others.

Creating Entrepreneurial Ecosystems: I help venture capital, startups, and entrepreneurial networks, helping create an environment for new businesses.

Philanthropy and Social Entrepreneurship: I take part in social entrepreneurship, supporting ventures focused on solving global issues and contributing through CSR programs.

Networking and Influence: I also participate in industry events, connecting entrepreneurs with resources and shaping the discourse around entrepreneurship.

Championing a New Generation: I promote diversity and inclusion in entrepreneurship, supporting initiatives that provide access to resources and mentoring for underrepresented entrepreneurs.

Prime Insights: What message do you want to give to those CEOs who give up on their dreams because of some stereotypes?

To CEOs and aspiring leaders giving up due to stereotypes, I say: Don’t let them define you. True leadership comes from knowing your strengths and vision. The world needs different voices, including yours. Every successful CEO had doubts, but

their resilience makes them different. Stay true to your vision, trust your instincts, and surround yourself with believers. Your dreams are valid, and your leadership is needed—don’t let anyone tell you otherwise.

Prime Insights: What does the company hold for it in the future (Plans)?

My plans for PickRenew Energy are:

Expanding Project Portfolio: Doing larger-scale solar EPC projects, expanding across India and internationally (especially the Middle East), and using innovative technologies like floating solar, solar-wind hybrids, and utility-scale battery storage.

Establishing Module Manufacturing Facilities: Setting up a state-of-the-art solar module manufacturing plant focused on high-efficiency modules like bifacial panels and n-type cells.

Battery Manufacturing Factory: Forming a battery manufacturing unit for lithium-ion and advanced energy storage batteries for India’s growing need and helping EVs and industrial backup.

Battery Storage Projects: Developing large-scale battery storage projects for grid stabilization, peak load management, and uninterrupted power supply.

Expanding Infrastructure: Setting up regional offices and warehouses for local client support and collaborating with international partners for innovative technologies.

Training and Development: Launching solar training institute for skilled engineers and technicians and providing communitybased skill development programs.

Partnerships and Collaborations: Working with global technology providers and forming alliances with financial institutions.

Green Hydrogen Initiatives: Exploring and investing in green hydrogen technologies and projects.

Prime Insights: What milestones and achievements do the company boast of?

In just the last five years since 2019 with a team of three, I’m proud to have led our growth to a passionate team of 80. We’ve seen huge revenue & MW growth year on year and from 130 KW from the first year our total installation has reached to 80 MW as on date. We’ve also entered new markets and increased our market share in solar rooftop and solar park businesses.

Prime Insights: How are you giving back to society (CSR)?

At PickRenew, I’m giving back to society with CSR works on education, healthcare, infrastructure, and environmental responsibility. We provide school bags and sweaters, distribute sports kits, and do free eye checkup camps. During winter, we distribute blankets to those in need. We’ve also made WBM pathways to improve village roads. We take green initiatives like tree planting and renewable energy awareness. My vision is to bridge social gaps and create a positive impact on underserved communities.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

A Message from the CEO of PickRenew Energy Private Limited

Dear Prime Insights Readers, I believe renewable energy is a must for an eco-friendly future. At PickRenew Energy, I’m doing this transition, creating solutions that help businesses and communities while preserving our planet. We aim to make a difference through rural electrification, solar innovation, and communityfocused CSR initiatives. I want you to use renewable energy in your own lives. Every small effort contributes to extraordinary change. Let’s work together to build a sustainable energy ecosystem and leave a positive legacy for future generations.

The Hidden Benefits of Solar Power You Need to Discover

In the race toward sustainable energy solutions, solar power has emerged as a game-changer. Most of us are familiar with its potential to save on electricity bills and reduce carbon footprints. However, there’s much more to solar energy than meets the eye. Below, we’ll uncover the lesserknown yet powerful advantages of solar power that make it an essential investment for the future.

1. Boosts Property Value

Did you know that installing solar panels can significantly increase your home’s market value? Studies have shown that homes equipped with solar energy systems sell faster and for a premium compared to non-solar properties. It’s a win-win for homeowners looking to maximize their real estate investment while saving on energy costs.

2. Enhances Energy Independence

Relying solely on traditional power grids makes you vulnerable to price hikes and outages. With solar power, you gain energy independence. Generating your own electricity means less reliance on utility companies and greater control over your energy supply.

3. Reduces Water Usage

Traditional electricity generation often consumes large amounts of water. Whether it’s for cooling systems in fossil fuel plants or hydroelectric dams, water is a crucial component. In contrast, solar power requires virtually no water to operate, making it an eco-friendly solution for regions facing water scarcity.

4. Creates Local Job Opportunities

Investing in solar energy contributes to job creation in your community. The solar industry is laborintensive, requiring skilled workers for manufacturing, installation, and maintenance. By going solar, you’re not just supporting clean energy but also fueling local economies.

5. Low Maintenance Requirements

One of the hidden perks of solar panels is their low maintenance needs. Once installed, these systems can last for decades with minimal upkeep. Periodic cleaning and routine inspections are usually enough to keep them running efficiently. This reliability translates to long-term peace of mind for homeowners and businesses alike.

6. Tax Incentives and Financial Benefits

Governments around the world offer generous tax credits and rebates to encourage the adoption of solar energy. These incentives can significantly offset the initial cost of installation, making solar power more accessible than ever. In many cases, the savings start from day one.

7. Protects Against Rising Energy Costs

Utility rates have been steadily increasing, leaving many consumers frustrated. Solar energy provides a hedge against these rising costs by allowing you to lock in a predictable energy expense. Over time, this can lead to significant financial savings.

8. Supports Off-Grid Living

For those in remote locations or areas with unreliable power grids, solar energy offers a practical solution. With off-grid solar systems, you can enjoy a reliable source of power without being tethered to utility networks.

9. Improves Air Quality

Switching to solar power reduces the dependence on fossil fuels, which are major contributors to air pollution. By embracing clean energy, you’re helping to improve air quality and create a healthier environment for everyone.

10. Promotes Technological Innovation

The growing demand for solar energy has spurred remarkable advancements in solar technology. From high-efficiency panels to innovative storage solutions, this industry is driving technological progress that benefits other sectors as well.

Conclusion: The Future Is Solar

The hidden benefits of solar power extend far beyond cost savings and environmental impact. From boosting property value to fostering energy independence and promoting technological innovation, solar energy offers a myriad of advantages that make it an attractive choice for individuals and businesses alike.

So, why wait? Discover the transformative power of solar energy today and take a bold step toward a brighter, more sustainable future.

PARTHA DEY

A Visionary Leader Redefining Credit Risk and Strategic Excellence in Global Finance

Did you know that every time you swipe your credit card or take a loan, a complex web of risk calculations ensures the system runs smoothly? These everyday financial activities are full of risk management. This industry is the brain of global finance, balancing precision, prediction, and prevention.

As the saying goes, “Risk comes from not knowing what you’re doing,” a principle that shows the importance of expertise in this critical field.

The financial services and risk management industry is a cornerstone of the global economy, living on competition, regulatory complexities, and technological innovation. It looks for leaders with strategic vision and the ability to take organizations through challenges with growth and stability. In a market where competition is so fierce and regulations change constantly, businesses must rely on visionary leaders to stay at the edge.

One such leader is Partha Dey, a professional with a distinguished career in financial risk management and corporate strategy. With an educational background in Bachelor of Commerce and business management and decades of experience in top-tier institutions, Mr. Dey has seen remarkable success in creating innovative solutions, implementing innovative risk frameworks, optimizing market strategies, and improving decisionmaking processes. As an Finance & Risk professional and leader, he shows resilience and a passion for excellence in Financial risk domain. His journey is full of perseverance, adaptability, and visionary leadership.

Under his stewardship, his organization provides cutting-edge risk analytics, financial modeling, and strategic risk assessment solutions— solutions that empower businesses to navigate financial uncertainties with confidence. From enhancing decisionmaking frameworks to ensuring his domain expertise, the company exemplifies excellence. By using advanced technologies and strategic insights, His Professional acumen delivers supreme quality of excellence & growth.

In the spotlight is Mr. Partha Dey, who shares his inspiring journey and valuable professional insights in our

exclusive interview. Learn from his experiences and discover the secrets to building a thriving business. Stay tuned for his story of success!

Introduction

In the ever-evolving world of finance, a few individuals stand out for their ability to navigate its challenges with vision and precision. Partha Dey is one luminary whose career exemplifies excellence in credit risk, financial modeling, and strategic planning. From his beginnings in India to his leadership roles in top-tier global institutions, Dey’s journey underscores the power of resilience, adaptability, and an unwavering commitment to excellence.

As the adage states,

“The biggest risk is not taking any risk...” In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Educational Foundations of Mr. Dey

Partha Dey’s academic journey started at the University of Calcutta, where he earned his Bachelor of Commerce degree. This was followed by an MBA in International Business at Thunderbird School Of Global Management (Arizona State University). A recipient of the prestigious Student Excellence Scholarship, Dey’s intellectual rigor defines his career.

Early Professional Milestones He Achieved

Dey’s professional career began at General Electric, where he sharpened his skills in finance and operations. Working at Fidelity made him an expert in financial reporting and analysis. These early experiences formed a solid foundation for his ascent into senior roles, giving him the analytical acumen and operational dexterity needed for success in the financial sector.

Global Exposure at HSBC Bank

At HSBC Bank, Dey’s career touched a global dimension. Leading a multilingual team, he managed risk programs and ensured compliance with strict regulatory standards. His strategic role in mergers and acquisitions showed his ability to grow through fact-based analysis and informed decisionmaking. Dey’s contributions to Basel III compliance and capital buffer reporting made him a key player in the bank’s strategic initiatives.

Transformative Years at American Express

Dey’s tenure at American Express was a period of significant innovation. He spearheaded CCAR modeling exercises,

improving the firm’s capacity for long-range planning and stress testing. By using predictive financial modeling, he provided actionable insights that influenced credit risk strategies and portfolio management. These initiatives mitigated risks and also supported the company’s growth trajectory.

Current Role at Citibank

As Senior Vice President of Credit Risk at Citibank, Partha Dey looks after a $100 billion portfolio, showing his mastery in solving high-stakes financial landscapes. His engagement with regulators and leadership in policy evolution underscores his strategic influence. Dey makes sure that Citibank stays resilient in market uncertainties through robust risk management practices, by adding macroeconomics in credit risk frameworks.

Key Skills and Expertise

Throughout his career, Dey has gained expertise in areas like financial modeling, risk assessment, and strategic planning. His ability to align technical acumen with business objectives has shown results, recognizing him as a leader who bridges analytical precision with strategic foresight.

Leadership Philosophy

Dey’s leadership style is full of collaboration and innovation. He created an environment where ideas are shared and teams are empowered. He makes sure that organizational goals are met with ingenuity and efficiency. His philosophy shows a commitment to cultivating talent and driving collective success.

Lessons for Aspiring Professionals

Partha Dey’s career offers valuable lessons for aspiring professionals. Adaptability, as demonstrated by his seamless transitions across roles and geographies, is a cornerstone of success in the dynamic financial sector. Equally important is the pursuit of continuous learning and the resilience to solve challenges.

Conclusion

Partha Dey’s illustrious career is evidence of the impact of visionary leadership in finance. His contributions to credit risk management, strategic planning, and innovation have left an indelible mark on the industry. Aspiring leaders can get inspiration from his journey as they aim to make their mark in the world of finance.

And as John F. Kennedy said, “Leadership and learning are indispensable to each other.” This is a lesson Partha Dey’s career tells perfectly.

How Google Analytics helps us to increase Business Growth

Businesses around the world can get a better grasp of their website through Google Analytics. It helps to evaluate and estimate the rate of marketing, content and products concerning their performance in user engagement. This program collects data and arranges it into useful information. There was a major upgrade in Google’s system in Google Analytics 4 in October 2020, where the existing traditional setup got equipped with new properties. In this Analytics, the events of Universal Analytics such as events, pages, social interaction and e-commerce got converted under one category making it feasible for business owners to scale and improve their operations.

To sum up, let’s look into a few ways how Google Analytics can boost business:

Better understanding and client interaction

There is an increase in customer-centric approach in business measurement with the use of Google Analytics which includes user IDs by which tracking business behaviour gets simpler. The updated version can give channel interaction information regarding the client life cycle. Their behaviour can be tracked by the use of unique user IDs from the acquisition stage to retention. One can get ahead in their business by making real-time decisions based on true data and tracking those channels which are effective in customer acquisitions. Tracking data engagement with products can aid business entities to have plans for better customer retention.

Search Engine Optimization (SEO)

One of the most successful digital marketing strategies available today is SEO. With the help of Google Analytics, this gets easier and more efficient. Any work related to business growth through website development, engaging more clients or drawing more customer support can be made simpler with the use of SEO through Analytics. This tool provides information on the pages of your website that attract the most visitors in relation to other pages and the best-performing pages. This can help in further strategic investment in content and help you in the allocation of your efforts accordingly.

Improvement in ROI

Google Analytics helps to improve Return on Investment or ROI in which business can be analyzed with tools to measure trends. One may, for instance, show company owners which goods on their website are gaining momentum quickly. With Analytics, a business can read client behaviour such as the rate of customer churn in a specific period. With this tool, users can provide data that can help in the allocation of necessary funding for customer retention. Thus, better marketing strategies will enhance business-related growth and make a path clear to achieve more ROI. For Analytics 4, measurement includes both website and app. Thus, data is a combination of two integral parts of your operations giving you a more comprehensive view of your marketing efforts.

Targeted marketing

A comprehensive set of features is offered by Google Analytics that can help business owners to scale and manage their digital marketing efforts. The data collected by his tool can be managed in various ways such as using these sets of data for ad personalization for better marketing. Google also provides you the ability to create tailored advertisements based on the geographic information gathered from diverse customers. For instance, if someone gathers a useful amount of data from a first party from a specific date, it can later be used to create an audience for upcoming ads. Using this information will make it easier to target a market with advertising that will provide certain returns.

Creating innovative business ideas

New ideas are a part of business growth and it sets you apart from your competitors. However, coming up with new ideas is very difficult especially those that can foster growth. Ideas must be based on data and facts. With information secured from Google Analytics, one can implement upgrades and innovations. These adjustments may give you an even greater competitive advantage. As a result, business owners may create workable strategies and realistic business objectives. They can have control over their operations which will be data-driven and factual. Thu, their decisions will bring valuable contributions to how the business should grow. With Analytics and its services, tracking digital channels has become efficient and easier.

RUSSELL FINEX SIEVES & FILTERS PVT. LTD.

Pioneering Excellence Through Trust & Decades of Experience

Mr. Sanjeev Shukla Sr. General Manager

The sieving and filtration industry is a building block for all the processing industries. Trust is an important factor for such companies. Today we have with us Mr. Sanjeev Shukla, who is the Sr. General Manager of Russell Finex Sieves & Filters Pvt. Ltd.

Prime insights: Could you provide a brief overview of the company?

Russell Finex, established in 1934 in the UK, proudly celebrates 90 years of industry expertise. Renowned globally in the sieving and filtration industry, we have progressively expanded our international presence. By 1970, we established a subsidiary in the USA, followed by Belgium in 1972. In 1996, we opened a sales office in France, and by 2000, we had entered the Swedish market. Our journey into India began with a sales office in 2002, leading to our first manufacturing facility in Vadodara in 2010. Our global footprint now extends to Spain,

“Customer Trust, a Russell Must.”

China, Bangladesh, Sri Lanka, Myanmar, Brazil, the Netherlands, and beyond.

Prime insights: What key challenges did your business overcome in its early stages?

When we established our company in India, we encountered significant challenges due to insufficient infrastructure and established local competition, despite offering premium products sourced from Europe. Our primary hurdle lay in the prevailing lack of awareness regarding the superior quality of our offerings in comparison to those of our competitors. But with unwavering determination and thoughtful initiatives, we effectively communicated the word about our products and eventually gained positive feedback. This led us to take the major decision to start our subsidiary in India.

Prime insights: How does your brand establish and maintain trust within the market?

Our global reputation stems from our continuous marketing efforts and consistent presence at numerous trade shows and events, instilling trust among consumers worldwide. A key aspect of our brand recognition is maintaining uniformity in our communication and presentation, regardless of the industry and applications. Our associations with esteemed companies like Nestle, Mondelez, CIPLA, GSK etc. have further solidified our credibility, as their referrals have boosted confidence in our brand among new consumers.

Prime insights: What are the principal factors setting apart your company’s business model?

We position ourselves as manufacturers of premium products and sieving and filtration specialists for processing industries. Our primary focus is on serving top companies across various processing sectors. We are renowned for our product quality, ease of handling, and longterm durability.

Prime insights: Could you provide insights into the comprehensive range of services offered by your esteemed brand to its clients?

As a specialist in sieving and filtration equipment, we have the widest range of separation equipment in the industry.

Our products range includes Industrial sifters, Industrial sieves, Vibratory separators, Self-cleaning filters, Ultrasonic sieves, Wet granulation solutions and AM powder handling solutions.

Some of our most popular products are:

1. Russell Compact Sieve®

2. The Finex Ultima™

3. Self-Cleaning Russell Eco Filter®

4. Russell Vibrasonic® Deblinding System

5. Russell AMPro® Sieve Station

6. Russell Liquid Solid Separator™

Prime insights: Amidst prevailing skepticism, how does the brand perceive and adapt to the evolving dynamics of consumer trust in its services?

We never really faced the issue of mistrust. When we started in India, we were already a 68-year-old company and the preferred choice of the big global brands, so this reference helped us. People trusted us, and due to the strong references from global brands, more companies started trusting us.

Prime insights: What strategies did the brand employ to cement its presence in the industry and earn the loyalty of its customers?

As we mentioned initially, there was a lack of awareness among customers regarding the value add we were offering with our products. They were satisfied with what they were offered by our competitors and were unaware that our products could offer a significantly superior experience. Thus, our primary objective revolved around educating potential customers, a task that demanded considerable time and effort. We enlighten them about the substantial benefits our products offer, such as minimizing losses and enhancing productivity. Even though their initial cost might be high with us, we guarantee a higher ROI in the long term.

Prime insights: How does the brand meticulously evaluate and quantify the significance of each customer within its framework?

As a customer-oriented brand, we believe that the satisfaction of our customers is of utmost importance. Even though we have high-quality products, we are always open to customization as per the customer’s requirements. Working with a diverse clientele and industries demands flexibility to tailor solutions according to their specific needs and applications. This commitment to provide customized solutions

ensures a long-term relationship with our customers, some of whom have remained with us for over 60 to 70 years.

Prime insights: What proven marketing initiatives or programs has the brand leveraged to effectively amplify its offerings and services in the market?

Our marketing initiatives are characterized by a strategic combination of online and offline tactics, personalized client engagement, knowledge sharing, and a commitment to customer satisfaction. We employ cutting-edge digital marketing tools and strategies to enhance our online presence and to reach target audiences. Additionally, we focus on providing personalized client engagement by conducting inperson visits, machine check-ups, seminars, training sessions etc.

Prime insights: What novel categories or forthcoming alterations does the brand plan to unveil within the current year?

This year, we are thrilled to unveil two new innovative additions to our sieving and separation product lineup:

1. Russell Liquid Solid Separator™ - A centrifugal separator for continuous removal of solids from liquid slurries

2. Russell Turbo sieve – A high-capacity rotary sieves for check screening and de-agglomerating powders

Prime insights: Has the brand conducted any comprehensive assessments to gauge the level of trust consumers place in its offerings?

In addition to our diligent pre-sales and post-sales support, our marketing team maintains an active dialogue with clients to gather feedback continuously, and I’m glad to say most of the customers are happy with our quality. However, should any concerns arise, our dedicated team promptly addresses them, ensuring client satisfaction.

Prime insights: What initial impression does your brand strive to evoke in consumers’ minds upon their first encounter?

In line with our mission statement “Customers Trust, Russell Must”, Russell Finex aims to evoke a sense of trust, reliability, and innovation in consumers’ minds upon their first encounter with our brand. We want them to perceive us as a leading authority in the sieving and filtration industry, known for our commitment to quality, customer satisfaction, and continuous innovation.

Prime insights: Could you elaborate on the long-term targets and strategic plans your company is poised to accomplish in the upcoming years?

Our aim is to expand our customer base. Not only to target toplevel companies but also medium-level companies with significant potential. Our goal is to bridge the gap and forge closer relationships with all our customers. To achieve this, we are planning to open more experience centers to continue delivering world class products and services to its clients. At present, we are operating with headquarters in Delhi and two manufacturing facilities located in Vadodara and Bengaluru.

Prime insights: What words of wisdom does the company extend to emerging young entrepreneurs who may encounter this draft?

Being a customer-centric organization is important for long-term success. For young entrepreneurs, it is important to learn to identify customer requirements and fulfill them. The satisfaction of the customer is the utmost priority. After all, happy customers are more likely to generate higher revenue. Therefore, prioritizing customer satisfaction is key to achieving positive outcomes in business endeavors.

The Power of Small Wins How Tiny Habits Boost Productivity

In the hustle and bustle of everyday life, achieving lofty goals can often seem daunting. However, embracing small wins and developing tiny habits can significantly enhance your productivity. This concept, rooted in behavioral science, suggests that incremental progress can lead to substantial improvements over time. In this article, we will explore the power of small wins, how tiny habits can transform your productivity, and practical strategies to implement them in your daily life.

What Are Small Wins?

Small wins are minor achievements that contribute to your larger goals. These victories might seem insignificant on their own, but they create a momentum that propels you forward. Celebrating small wins provides a sense of accomplishment, keeps you motivated, and fosters a positive mindset. The aggregation of these small successes can ultimately lead to significant progress.

The Science Behind Small Wins

The concept of small wins is supported by psychological research. Progress Principle, a term coined by Harvard Business School professor Teresa Amabile, highlights that people feel more motivated and engaged when they perceive themselves making progress in meaningful work. Even minor advancements can enhance one’s inner work life, fueling further productivity and creativity.

How Tiny Habits Work

Tiny habits are small, manageable actions that, when repeated consistently, become ingrained behaviors. According to Dr. BJ Fogg, a behavior scientist at Stanford University, the key to forming a tiny habit lies in making it so small that it feels effortless. For instance, instead of aiming to do 50 push-ups a day, start with just one. The simplicity of the task reduces resistance and increases the likelihood of adherence.

The Compound Effect of Tiny Habits

The compound effect is the principle that small, consistent actions can lead to significant results over time. By integrating tiny habits into your daily routine, you leverage this effect to enhance your productivity. Each small habit builds on the previous one, creating a cumulative impact. This approach not only improves your efficiency but also helps in maintaining long-term consistency.

Identifying Your Small Wins

To harness the power of small wins, begin by identifying achievable milestones related to your larger goals. Break down your objectives into smaller, actionable steps. For example, if your goal is to write a book, a small win could be writing 100 words a day. Tracking these incremental achievements provides a sense of progress and keeps you motivated.

Strategies to Implement Tiny Habits

1. Start Small: Choose habits that are easy to perform. The smaller the habit, the less likely you are to resist doing it.

2. Anchor Your Habits: Attach your new habit to an existing routine. For example, if you want to start meditating, do it right after brushing your teeth.

3. Celebrate Immediately: Reinforce your habit by celebrating each time you complete it. This could be a simple fist pump or saying “Good job!”

4. Be Consistent: Aim for consistency rather than intensity. It’s better to perform a tiny habit daily than to attempt a larger habit sporadically.

5. Adjust as Needed: If a habit feels too challenging, make it even smaller. The goal is to create a habit that feels so easy you can’t say no to it.

Examples of Tiny Habits

• Health: Drink a glass of water right after waking up.

• Productivity: Write down three tasks you want to accomplish each day.

• Learning: Read one page of a book before bed.

• Fitness: Do one push-up after brushing your teeth.

• Mindfulness: Take three deep breaths before starting work.

The Role of Environment in Habit Formation

Your environment plays a crucial role in habit formation. Arrange your surroundings to make your tiny habits easier to execute. For instance, if you want to read more, keep a book on your bedside table. Removing obstacles and minimizing friction increases the likelihood of sticking to your habits.

The Psychological Benefits of Small Wins

Celebrating small wins has numerous psychological benefits. It boosts your self-efficacy, which is the belief in your ability to achieve goals. This increased confidence encourages you to tackle more challenging tasks. Additionally, small wins trigger the release of dopamine, a neurotransmitter associated with pleasure and reward, further reinforcing the behavior.

Overcoming Challenges in Building Tiny Habits

Building tiny habits isn’t always smooth sailing. Here are some common challenges and how to overcome them:

• Impatience: Remember that habits take time to form. Focus on consistency and be patient with the process.

• Distractions: Identify and minimize distractions that hinder your habit formation. Create a dedicated space or time for your habit.

• Lack of Motivation: On days when motivation is low, remind yourself of your bigger goals and how these tiny habits contribute to them.

• Perfectionism: Avoid the trap of perfectionism. Progress, not perfection, is the goal.

Real-Life Success Stories

Numerous individuals have transformed their lives by adopting tiny habits. For instance, James Clear, the author of “Atomic Habits,” shares how small changes in his daily routine led to substantial improvements in his productivity and well-being. Similarly, many professionals credit their success to the accumulation of small wins, proving that minor adjustments can yield significant results.

Conclusion

The power of small wins and tiny habits lies in their simplicity and consistency. By breaking down your goals into manageable actions and celebrating incremental progress, you can boost your productivity and achieve your aspirations. Embrace the compound effect, be patient with the process, and create an environment conducive to your success. Remember, it’s the small, consistent actions that lead to monumental achievements. Start today, celebrate your small wins, and watch your productivity soar.

Madbee Mobility Solutions Pvt. Ltd.

Instant Customer Feedback, Instant Insights with Mpulse

Customer feedback is highly influential on a company’s ability to be constantly innovative. It helps to enrich the value of the service or product. Furthermore, it creates opportunities for these companies to make informed decisions for the betterment of their businesses. Today we have Mr. Gopal M. Seetharaman Founder of Mpulse, a company that captures instant customer feedback and transforms it into meaningful insights.

Prime insights: What sparked the idea for your product? Tell us the story of how it came to be and what keeps your team motivated.

• Every brand and every enterprise needs feedback from their consumers. But we noticed the reluctance of people to fill out surveys. People hate surveys. So we wondered if we could develop a product that could help brands collect feedback without too much effort from their customers.

• That’s how we started the development of the smileybased customer feedback product under the brand name MPulse. Globally, all the brands were moving towards digital solutions. Digital transformation seemed to be the buzzword. Even our team had apprehensions about how such a hardware-based solution would be accepted by the market. However, the initial response and the continuous support given by large customers and brands in India gave us confidence, and that is what still drives us.

Prime insights: Detail the hurdles you encountered during the product’s launch and how your team triumphed over them, forging a formidable foothold in the market. The biggest challenge for us was creating a proper design for our product. Across India, industries focus more on functionality and the cost aspect than product design. So the challenge we faced was to identify designers who could help us with the product design.

Second biggest challenge was signing up our first paying customers. The first few brands which signed up had a very strong need. It is their need for such a product that helped us. This reinforced our confidence in the product.

Gopal M. Seetharaman Founder | Mpulse

Prime insights: Please illustrate how your product sets the standard for “quality” in the market and how its distinctive features foster trust and satisfaction among customers, distinguishing it from competitors. When we started with our product, we were not a very popular name in the market. So, in order to establish trust and give our customers confidence that our product is of the highest quality, we started two important initiatives.

• The first is the 3-day refund policy. Anyone who purchases our product can return it to us within three days, and we will give a 100% refund. No questions were asked.

• Second, when the customer purchases from us, we give them a lifetime replacement warranty. These measures infused confidence in our product and helped it scale up.

Prime insights: Provide a comprehensive overview of your product’s features and benefits, highlighting their alignment with customer needs and their efficacy in overcoming targeted challenges.

• Our product, Mpulse, has been designed in such a way that a simple click of the smiley helps the brand capture instant feedback from their walk-in customers.

• The product is a plug-and-play model with very minimal installation procedures.

• The data gets registered on a secure cloud server, which can be accessed by the brand owner to see real-time feedback data.

• Apart from this, an instant thank-you message to the customer helps in giving an acknowledgement to the customer.

• The brand owner receives a real-time alert on their WhatsApp number about customer feedback. This enables the brand owner to call the customer and inquire about the reason for the poor feedback.

• The most important application areas for this product are customer feedback measurement, employee feedback at corporate offices, patient feedback at hospitals, visitor feedback at events, and guest feedback at hotels and restaurants.

Prime insights: How does your company maintain strong relationships with customers throughout the product lifecycle, from development to post-sale support?

We have some very well-defined pre-sales and on-boarding processes that have been refined over a period of time. After the customer signs up, our customer success team reaches out to them regularly to understand if they face any usage issues and rectify them. This helps the customers get maximum value for their investment, which helps us retain them over a long period of time.

Prime insights:Can you describe your CSR activities?

We actively engage with social initiatives that can utilize our product. Our partnership with Zomato is one such endeavor. Under the moniker “Feeding India,” Zomato manages an NGO that provides free lunches to rural schools all around India. They wanted to seek the opinions of the students regarding the quality of the food served. They reached out to us, and we made our product available to them at a heavily discounted price. This is helping them get realtime feedback and improving the food quality on a daily basis.

Prime insights: Can you share with us regarding the recent developments or updates with your product this year?

One important update is the instant thank you message. This is helping brands greatly enhance their Google reviews. When a customer gives feedback, and if the feedback is good, an instant thank you message is sent to customers. This message is sent on WhatsApp with the brand logo and the google review link. Since this is sent only the customer who have given good feedback, it helps to filter out only good reviews to the brand’s google business page. Since this message is automated, it helps increase the ratings on the Google review page for the brand.

Prime insights: Can you enlighten us with your key milestones?

The first important milestone is the addition of a big brand like TVS Motors to our client list. This ensured our brand visibility across India and proved the robustness of our solution.

The second important milestone is the creation of Mpulse Pro as a product variant, which remains a top-selling model in our product portfolio.

The third biggest milestone worth mentioning is that we have been chosen as the service provider for Hyderabad International Airport despite heavy competition from many global brands.

Prime insights: What would be your advice and insights for emerging product creators based on your journey in the industry?

Our major learning was that if we have a conviction in the product and see its market potential, we have to be persistent. Persistence is the value that will differentiate the leaders.

Smart Strategies for Success in Today’s World

In the fast-paced landscape of today’s world, success doesn’t come to those who merely survive; it favors those who adapt and conquer. With the ever-evolving technologies, markets, and consumer behaviors, businesses need to stay agile and employ smart strategies to thrive. In this comprehensive guide, we’ll explore actionable tactics to navigate the complexities of the modern business environment and emerge victorious.

Embrace Change: The Foundation of Adaptation

Change is inevitable, and those who resist it often find themselves left behind. To thrive in today’s world, embrace change as the foundation of your adaptation strategy. Stay attuned to market trends, technological advancements, and shifts in consumer preferences. By anticipating change and proactively adjusting your approach, you position your business for sustained success.

Agility in Action: Navigating Uncertainty

In a world marked by uncertainty, agility is key. Businesses that can quickly pivot and adjust their strategies in response to changing conditions are better equipped to seize opportunities and mitigate risks. Foster a culture of agility within your organization by empowering employees to experiment, innovate, and adapt. Encourage open communication channels and embrace feedback as a catalyst for improvement.

Harnessing Technology: The Power of Innovation

Technology continues to reshape industries and revolutionize business operations. To stay ahead of the curve, harness the power of innovation by embracing technology. Invest in cuttingedge tools and platforms that streamline processes, enhance productivity, and drive growth. Whether it’s leveraging artificial intelligence for data analysis or adopting cloud-based solutions for scalability, integrating technology into your operations can give you a competitive edge.

Data-Driven Decision Making: Insights for Success

In today’s data-driven world, insights are invaluable assets for decision making. By leveraging data to inform your strategies, you can make informed decisions that drive results. Implement robust analytics tools to gather and analyze relevant data points,

ranging from customer demographics to market trends. Use these insights to optimize your marketing campaigns, fine-tune your product offerings, and tailor your customer experiences for maximum impact.

Agility in Action: Navigating Uncertainty

In a world marked by uncertainty, agility is key. Businesses that can quickly pivot and adjust their strategies in response to changing conditions are better equipped to seize opportunities and mitigate risks. Foster a culture of agility within your organization by empowering employees to experiment, innovate, and adapt. Encourage open communication channels and embrace feedback as a catalyst for improvement.

Customer-Centric Approach: Building Loyalty

In an age of heightened competition, putting the customer first is paramount. By prioritizing customer needs and delivering exceptional experiences, you can build lasting loyalty and differentiate your brand from the competition. Invest in personalized marketing efforts, responsive customer support, and seamless omnichannel experiences to delight your customers at every touchpoint.

Adaptability as a Competitive Advantage

In today’s rapidly evolving landscape, adaptability is not just a survival tactic; it’s a competitive advantage. Businesses that can swiftly respond to change, innovate with purpose, and prioritize customer satisfaction are poised for long-term success. By embracing change, fostering agility, leveraging technology, and putting the customer first, you can adapt and conquer in today’s world.

In conclusion, success in today’s world requires more than just a static game plan; it demands adaptability, agility, innovation, and a customer-centric mindset. By embracing these smart strategies, businesses can navigate the complexities of the modern landscape and emerge as leaders in their respective industries. So, adapt, evolve, and conquer the challenges that lie ahead, for the future belongs to those who dare to embrace change.

Tutorac

Revolutionizing Global IT Education, A Journey of Innovation with Mr. Vinay Ratnapu

Ashepherd in Mongolia looks after his flock by day, but by night, he’s learning to code online. Across the globe, a retired grandmother in Argentina uses online courses to learn French—a dream she never thought possible in her youth. These are just two glimpses into the transformative power of online education, which has shattered geographical barriers and made learning more accessible than ever before.

In 2000, a mere 1.6 million students were enrolled in online courses. Fast forward to today, and that number has skyrocketed to over 200 million, a staggering 12,500% increase! This explosive growth speaks volumes about the transformative power of online education.

Amidst this digital revolution stands Tutorac, a global marketplace reshaping online education. Led by visionary Mr. Vinay Ratnapu, Tutorac bridges barriers, connecting learners with expert IT tutors. Tutorac connects students with live IT trainers worldwide, offering a diverse range of IT courses. Students browse a diverse pool of tutors, ensuring they find the ideal fit for their specific learning needs and goals. Once connected, students and tutors can discuss requirements and embark on a personalized IT training journey. Tutorac’s story is one of pioneering spirit. we’ll delve into the journey of Tutorac and its founder, Mr. Vinay Ratnapu, uncovering tales of resilience, innovation, and the pursuit of knowledge. This isn’t just an interview; it’s an opportunity to glean valuable lessons and insights from a true education innovator, a man who’s helping bridge the global learning gap. Stay tuned for an epic adventure in education and entrepreneurship!

Prime Insights- What inspired you to create Tutorac, and how does it differ from other learning platforms?

The inspiration came from the lack of platforms connecting IT tutors directly with students. As a software developer, while working in the USA, I noticed a gap in IT training platforms. We wanted to upskill our IT staff but couldn’t find a platform,

Mr. Vinay

Ratnapu

Founder & Director

and the existing options lacked customization. Thus, I founded Tutorac to provide a global marketplace connecting IT tutors with learners, providing personalized learning experiences for individual needs.

Prime Insights: Who is Tutorac’s ideal learner?

Our ideal learners are anyone interested in learning IT courses, whether they’re graduates, professionals, or career changers. Our platform connects them with IT tutors to kickstart their journey and advance their skills.

Prime Insights: Can you outline the range of services provided to both tutors and students on Tutorac?

Tutorac goes beyond just connecting learners and tutors. We have a wide range of IT courses to meet various skill levels and interests. Students can enroll in courses, attend live lectures within our platform (no need for Zoom!), and access recordings for review. Tutors have robust infrastructure and powerful tools

to track student progress, see attendance reports, and gain valuable insights.

Prime Insights: What sets Tutorac apart from other platforms?

We’ve built a complete learning management system (LMS) right into our platform. This means students can learn everything within Tutorac, from attending live lectures to accessing recordings. Plus, we offer robust security features. Student payments are held in escrow until the tutor completes the course curriculum, ensuring payment security by releasing funds only upon completion of the confirmed curriculum.

Prime Insights: What is Tutorac’s vision for the future of online education?

Our vision is to make IT learning accessible to all, regardless of their location or background. We aim to reach students from even a remote village to simplify the learning process and make it enjoyable.

Prime Insights- What were the challenges you faced during the inception of Tutorac?

One initial challenge for Tutorac was getting the best tutors. We tackled this through targeted marketing campaigns. Tax compliance across multiple countries was another hurdle, but we’ve resolved it. Now, Tutorac seamlessly connects tutors and learners globally, accepting payments in both rupees (India) and USD (globally).

Prime Insights: How do tutors join Tutorac and set their rates?

Tutors undergo rigorous screening and must meet the minimum experience criteria to join. They can set their rates based on their expertise and experience. We are not trying to come up with a larger number of trainers, but with the best ones in the IT field.

Prime Insights: How does Tutorac handle feedback and reviews from students and tutors?

Tutorac has a feedback mechanism where students and tutors can rate each other, helping to build credibility and improve services. And it would be very helpful for the upcoming set of students who are trying to reach out to the tutors. And that’s how the creditability and profile of each and every tutor will be built accordingly.

Prime Insights- Are there any upcoming expansions or new features planned for Tutorac?

Currently, we’re laser-focused on bringing top-notch individual tutors onto Tutorac. But that’s just the first step! In six months, we’ll be welcoming training agencies and expanding globally to offer our services to learners in more countries. By creating accounts on Tutorac, they can showcase their talented tutors to a global audience. Think of us as a platform to expand their reach and connect with new students worldwide.

Prime Insights: What is the learner’s appreciation ratio for tutorack as a platform?

We’ve successfully conducted and completed approximately 250 training sessions within just one month. This demonstrates our

learners’ high appreciation ratio. Learners have been happy with the platform’s ease of use and the quality of tutors, appreciating the comprehensive learning experience.

Prime Insights: How does Tutorac establish trust among its users?

Building trust is paramount at Tutorac. Our platform allows students to pay progressively based on course completion, unlike other competitors. For example, if a student completes 30% of the course and is not satisfied with it, the student will be entitled to receive 70% of the funds back.

Our secure payment mechanism and refund policy based on course completion ensure that both students and tutors feel secure throughout the learning journey.

Prime Insights: Can you share your journey as an entrepreneur and your role in the future of online education?

I completed my Masters in Computer Science from the University of North Virginia and Business from Sullivan University, USA. As an entrepreneur, I’ve combined my IT background with my passion for education to create Tutorac, aiming to revolutionize online learning in the IT sector.

Prime Insights: What advice would you give to aspiring entrepreneurs entering the online education sector?

Identify the pain points of students and tutors and focus on filling those gaps to succeed in the competitive online education market. Stick to your goals and try to improve the product on a day-to-day basis.

Prime Insights: What is the role of R&D in a Tutorac’s journey?

For the past four years, we’ve dedicated ourselves to research and development. We listen to what learners and tutors need in IT training and work hard to solve their problems. This ensures everyone has a great learning experience with us.

Prime Insights: What are Tutorac’s goals for the upcoming years?

Our goals include onboarding more top IT tutors, attracting a larger student base to our platform, and expanding our global reach and course offerings. From 2020–25, we want to onboard a minimum of 5000 top IT tutors; that is the first milestone in the target that we have kept, and we also want to make sure that around 50K of the students utilize our platform. And we want to expand our wings globally to IT-based countries like Singapore, Australia, etc.

Prime Insights: Share about Tutorac’s mission to revolutionize online education in the coming years.

Tutorac aims to provide not just a platform for finding tutors but a comprehensive learning experience where students can explore and experience top-quality IT courses with live training programs to bridge the skill gap.

The Impact of Technology on Business Fundamentals

In today’s fast-paced digital age, technology has become an integral part of every aspect of business operations. From small startups to large corporations, embracing technology has become essential for survival and growth. In this article, we will delve into the profound impact that technology has had on various business fundamentals, ranging from communication and marketing to operations and customer service.

Evolution of Communication

Communication lies at the heart of every successful business. In the past, communication was primarily limited to face-to-face interactions, phone calls, and written correspondence. However, with the advent of technology, communication channels have expanded exponentially.

Rise of Digital Communication Platforms

Digital communication platforms such as email, instant messaging, and video conferencing have revolutionized the way businesses interact internally and externally. These platforms enable real-time communication regardless of geographical barriers, fostering collaboration and efficiency.

Transforming Marketing Strategies

Gone are the days of traditional marketing methods dominating the landscape. The digital revolution has transformed marketing strategies, making them more targeted, measurable, and cost-effective.

Power of Online Advertising

With the proliferation of social media and search engines, businesses can now reach their target audience with precision. Search engine optimization (SEO) and pay-perclick (PPC) advertising have become indispensable tools for increasing online visibility and driving traffic to websites.

Streamlining Operations

Technology has also streamlined business operations, allowing companies to operate more efficiently and effectively.

Automation and Artificial Intelligence

Automation and artificial intelligence (AI) have automated repetitive tasks, reducing errors and freeing up human resources for more strategic endeavors. From inventory management to customer relationship management (CRM), technology has optimized processes across the board.

Enhancing Customer Service

In today’s competitive landscape, providing exceptional customer service is paramount. Technology has empowered businesses to deliver personalized and seamless customer experiences.

Chatbots and Self-Service Portals

Chatbots and self-service portals have become ubiquitous, allowing customers to find answers to their queries and resolve issues without human intervention. This not only improves efficiency but also enhances customer satisfaction.

Conclusion

The impact of technology on business fundamentals cannot be overstated. From communication and marketing to operations and customer service, technology has revolutionized every aspect of modern business. To stay competitive in today’s digital age, businesses must embrace technology and leverage its power to innovate and adapt to ever-changing market dynamics. By doing so, they can futureproof their operations and thrive in the digital economy.

NILKANTH ENGINEERING WORKS

UNIT 1 : Plot No. 5503/2 GIDC Vatwa, Near Trikumpura cross road , Ahmedabad, Gujarat 382445 India

UNIT 2 : Opp. Maruti Industrial Estate Kheda - Mahemdabad Road, Varsola, Ahmedabad, Gujarat 387130, India

Email:Info@nilkanthengg.com Website: www.nilkanthengg.com Mo. +91 9825173105 / 9825873105

MR.D.I.Y. (India)

Proudly Honing the Title of “A Complete Family Store in True Sense” Since 2019

Mr. Maneesh Sharma | CEO |

“Through MR.D.I.Y., we want to create a globally recognized retail brand. Since our inception, we have maintained a wide variety of goodquality, value-for-money items, thereby holding to our motto of “ALWAYS LOW PRICES.”.

From opening its first traditional hardware store in Southeast Asia 2005 to now becoming one of the largest home improvement retailer with stores across 11 countries MR.D.I.Y. has now became a trusted name, providing people with a promising array of everyday essentials.

MR.DIY have more than 3000 stores across Malaysia, Thailand, Brunei, Indonesia, Singapore, Phillippiness, Cambodia, Turkey, Spain, Vietnam, Bangladesh & India. Adhering to cost-effective pricing, ultimate customer satisfaction, and offering products in innovative retail formats is the winning formula that continues to stand with MR.D.I.Y.

Mr. Maneesh Sharma, who is creating significant milestones for the company with his remarkable leadership standards.

He spilled many lesser known beans about what the initial phases of establishing business in India were all about. But before diving into the conversation, let’s have a quick overview of the company’s services, vision, and mission!

An Overview of the Company and its Services

In India, MR.D.I.Y. opened its first store in Infinity Mall Malad, Mumbai, in 2019. Since then, it has expanded to open more than 190 stores in 11 states. Most MR.D.I.Y. stores encompass an average of 5,500 square feet per store, providing a comfortable and wholesome family shopping experience. MR.D.I.Y. serves more than 188 million customers annually at all stores in Asia. With ten categories—hardware, household, electrical, furnishing, car accessories, stationery and sports, toys, gifts, computer and mobile accessories, jewellery, and cosmetics—in each store, MR.D.I.Y. offers an average of 15,000 varieties of products at ‘Always Low Prices’. The company’s clientele ranges from individuals seeking household essentials to businesses requiring bulk purchases. The pivotal focus is on providing value and quality products to every customer. The team at MR.D.I.Y. has been moving along with the market trends that refresh each day by adhering to a proactive approach to research, analysis, and adaptability. Continuous market monitoring, consumer feedback, and competitor analysis are the backbone of the company’s decision-making process. In addition to that, MR.D.I.Y. has also been collaborating with industry experts to further solidify its position in the industry.

Prime Insights: What methodologies do you implement as a leader to cultivate a harmonious work environment, ensuring that your team’s career development is holistic?

At MR.D.I.Y., we know that our core strength and prosperity lie in the happiness of our employees. The more they’re given growth opportunities, the more they become attached to an organization. So it is because of their hard work and resilience that we can witness MR.D.I.Y.’s sustained success. Hence, we prioritize employee well-being through various initiatives by regularly interacting with them and knowing their feedback. We offer competitive salaries, opportunities for growth, and a supportive work environment. Employee recognition programs acknowledge their contributions and push them to excel in their professional fields. foster a sense of belonging. Additionally, we also provide comprehensive benefits, flexible work arrangements, and prioritize their work-life balance.

Prime Insights: What strategic initiatives is the team at MR.D.I.Y. working upon for the future?

In the future, MR.D.I.Y. India aims to consolidate its position as a leading provider of essential products while expanding its reach and offerings. We plan to continue our aggressive expansion strategy, opening new stores in key locations across India to better serve our customers. Additionally, we aim to enhance our product range, incorporating more innovative

and sustainable options to meet evolving consumer needs. Strengthening our online presence and omnichannel capabilities is also a priority, ensuring seamless shopping experiences for our customers. Ultimately, we remain committed to delivering exceptional value, quality, and convenience, solidifying our position as the go-to destination for household essentials and beyond.

Prime Insights: What milestones and achievements does the company boast of?

MR.D.I.Y. India takes pride in several significant milestones and achievements. These milestones underscore our dedication to excellence, innovation, and customer-centricity, driving our continued success in the retail landscape:

Rapid Expansion: Since our inception in 2019, we have opened over 190 stores across 11 states in India, demonstrating rapid growth and market penetration.

Customer Reach: Serving over 188 million customers annually across all stores in Asia underscores our commitment to providing essential products and excellent service.

Diverse Product Range: With ten categories encompassing over 15,000 varieties of products, we offer a wide selection to cater to diverse customer needs, ensuring convenience and satisfaction.

Market Leadership: Our consistent focus on delivering value and quality at ‘Always Low Prices’ has established us as a trusted leader in the retail sector, garnering customer loyalty and trust.

Prime Insights: What message do you want to give to those leaders who give up on their dreams because of some stereotypes?

To leaders who start undervaluing their giving dreams due to stereotypes, I want them to tell you that you have to step out of your comfort zone and experience failures along the way. Embrace your uniqueness, leverage your strengths, and defy conventional expectations. Remember, true leadership stems from authenticity and resilience. Stay focused on your vision, persist through setbacks, and inspire others by breaking barriers.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

To the readers of Prime Insights magazine, I extend my heartfelt gratitude for your interest in MR.D.I.Y. India and our journey. As we continue to evolve and grow in the dynamic retail landscape, we remain committed to delivering value, quality, and convenience to our customers. Our success is a testament to your support and trust, and we are deeply grateful for the opportunity to serve you. I encourage you to stay engaged with us as we embark on exciting endeavors, striving to exceed your expectations and make a positive impact on communities across India. Thank you for being a part of our story.

How India’s Entrepreneurial Ecosystem is

Flourishing

to New Heights?

Every day is a new chapter for India as it is now one of the fastest-growing economies in the world. Like Indian engineers and doctors left an everlasting impact of excellence in the world, it’s now the legacy of Indian entrepreneurs that is scattering magnificence everywhere. The last decade has been a gamechanging phase for the Indian entrepreneurial ecosystem and we are about to discuss the same. Today we will discuss how India’s entrepreneurial ecosystem is flourishing to new heights and what positive impact it brings to our economy as well.

In 2020, India recorded more than 55,000 startups and became the third-largest startup ecosystem in the world. These startups have generated more than 1.5 million USD in job opportunities for the youth. It is also estimated that by 2025-26 India will have more than one lakh startups creating job opportunities worth 3.5 million USD. Also as per the recent studies of 2022, India has about 61400 registered companies. There is no doubt in these figures multiplying by manifolds as recent studies have shown that India will witness 4 to 5 % growth in GDP over the next five years. Analyzing the figures in more detail in 2022 startups added over two lakhs employment opportunities as compared to FY2021 which were around 1.9 lakhs. The domains which saw the most numbers of startups came from Fintech, logistics, IoT, SaaS, and Software Development amongst others.

Manifesting a Bright Future of India

Startups are an immense source of innovation, creativity, development, and disruption as they are the change builders. They are the grounds for experimentation and adaptation to ongoing trends. These startups also collaborate with various academic institutions of the country and empower the youth of our country about the power of innovations. Many of them also work particularly for the empowerment of socially excluded groups and marginalized groups of society.

By 2030 India will take the lead and surpass countries like the US and China to become the 3rd largest consumer market with an expected consumer spending of USD 6 trillion. Startups create numerous direct and indirect employments through their logistics, supply chains, and service providers. Moreover, Indian startups are an excellent domain for venture capitalists to relish multiple returns in the longer run. As the present Indian government is a strong believer and supporter of “Atmanirbhar Bharat”, our startups have significantly contributed to the nation’s economic growth.

Today, the buzz is all about tech-based business models because technology has revolutionized the startup space in so many ways. They use technology to create solutions that are cost-effective as well as accessible to all. As entrepreneurs and startups always have the inquisitiveness to develop software that deals with hightech-driven perspectives, India has splurged itself in Research and Development. The R&D workforce proactively seeks innovative ways to put new ideas into practicality. Hence, startups have opened the doors of R&D for the youth in all possible directions.

Many small businesses also immensely benefited from these startups because most of the bigger players are vocal about outsourcing their job so they can focus on their core business. Most international firms outsource talent to India to gain domestic expertise in the market which brings better growth opportunities and increased cash flow as well. When our startups will start producing the goods which were earlier exported from other countries at higher export rates, it will significantly limit the amount of money moving to cross borders. This is beneficial for the Indian economy as more cash flow goes into the domestic market. If our startups can produce their services in surplus, our country will have the potential to start exporting these goods and services to different countries which will not only accelerate the amount of foreign currency coming into India but will also strengthen the alliances with other countries.

In conclusion, we can say that as India is tracing an exemplary path of growth and startups are the fuel of this journey. They nurture value creation across diverse domains and have the potential to take the country to newer heights of opulence. However, it is also important for already established business tycoons and the government to support the startup wave and encourage youth to leap into entrepreneurship. This demands stronger collaborations and coordination with both the public and private sectors of the economy.

Absstem Industrial Solutions Pvt. Ltd.

Pioneering Industrial Oxygen and Nitrogen Supply in India

Mr. Amit Sahni | CEO | Absstem Industrial Solutions Pvt. Ltd.

PSA (Pressure Swing Adsorption) technology, is used to separate gases from mixtures, particularly for generating high-purity oxygen or nitrogen from ambient air. This technology is crucial for industries such as auto components, air-conditioners, steel manufacturers, pharmaceuticals, and medical facilities. Be it the purity in gas separation or the service standards, Absstem Industrial Solutions leads the curve with its range of gas generators suitable for various applications.

To demonstrate India’s dedication and resilience in changing the dynamics of every industry, Absstem is contributing by strengthening the PSA (Pressure Swing Adsorption) technology in India. Recognized by the Government of India, DIPP (Department of Industry Policy and Promotion), and

“At Absstem, we believe in empowering India differently. By continually setting new standards of excellence, we envision India becoming self-sufficient across all sectors.”

Startup India, Absstem’s capabilities include design, assembly, testing, customization, and servicing. Boasting an array of cuttingedge oxygen and nitrogen generators like Idos, nGEN, and nGENX, Absstem has reshaped productivity across diverse sectors. To gain a more comprehensive understanding of the company’s journey so far, we conducted an in-depth interview with the esteemed leadership panel of the company: Mr. Amit Sahni, Mr. Mohit Sharma, Mr. Narender Kumar and Mr. Pradeep Sati. The persona of these leaders are inspiring and their visionary words have enlightened us. This narrative will give our readers a glimpse of face of India that thrives on perseverance and innovation.

The Inception Years

Under the leadership of engineers-turned-entrepreneurs Mr. Mohit Sharma and Mr. Pradeep Sati, Absstem embarked on a journey driven by the vision to reinvent productivity in manufacturing applications. Initially focusing on healthcare with MedO (MedicalGrade Oxygen Generator), the company expanded its horizons.

• In 2017, Absstem Technologies was founded with a vision to make India independent in oxygen and nitrogen generation. The team focused on developing and introducing new technologies surpassing existing norms.

• By 2018, Absstem developed its flagship product, “MedO”, after a year of rigorous research and innovation. It underwent six months of meticulous testing before its final release.

• In 2019, Absstem began the sales division and installed 10 units across six states in India. increasing installations fivefold by 2020.

• Absstem’s breakthrough came in 2021, when it collaborated with the Government of India, deploying over 130 units across government hospitals, during a period when the country was severely hit by the COVID-19 Delta Variant.

• In 2022, Absstem ventured into the industrial market under “Absstem Industrial Solutions” and launched its range of Industrial Oxygen (Idos) and Nitrogen (nGEN) Generators.

• In 2023, Absstem launched the costeffective nitrogen generator, nGENX, for the food packaging and pharmaceutical industries.

The pursuit of excellence was challenging for Absstem, particularly in establishing a foothold within the competitive industrial solutions market. The team dedicated extensive efforts to refine their technology to the highest standard, leveraging market feedback and fostering recognition among potential clients. As the saying goes, “The passion to empower the country, knows no bounds”, Absstem embodied this ethos, making meaningful impacts and ascending the ladder of success.

A Glimpse of the Services Offered

• Medical Oxygen Generator (MedO): A smart oxygen generator designed for medical facilities to produce onsite medical-grade oxygen, reducing logistical challenges providing consistent purity and flow.

• Industrial Oxygen Generators (Idos): Absstem offers an efficient industrial oxygen generator, Idos, to meet the demand for high-purity oxygen in modern industrial settings. This costeffective alternative offers a secure, constant source of oxygen produced onsite. Idos features a user-friendly touchscreen interface for easy operation and maintenance. It offers a secure and cost-effective solution for achieving maximum productivity in an industrial setting.

• Industrial Nitrogen Generators (nGEN and nGENX): Nitrogen gas, the largest component of breathable air (78%), has numerous industrial applications, such as air conditioner manufacturing, pharmaceuticals, semiconductor manufacturing, furnaces, laser cutting, powder metallurgy, automobile component manufacturing, food packaging, aquaculture and so on. Absstem has developed an efficient PSA-based industrial nitrogen generator, allowing for onsite nitrogen generation at any desired purity level. This innovative solution replaces high-pressure pre-filled cylinders as the only option for meeting nitrogen requirements in manufacturing units and other industries.

Customer-Eccentricity and Integrity in Actions

Absstem has consistently prioritized the fulfilment of its clients. Through years of ardent customer service, Absstem has earned their trust and faith. The brand’s track record of remarkable installations, especially in critical sectors like healthcare during the pandemic, has solidified its trustworthiness. Additionally, tailoring solutions for new applications and adapting them for market use has helped establish lasting connections over the years.

It is essential to mention Absstem’s compliances with standards such as ISO 9001, ISO 13485, ISO 14001, and ISO 45001, as well as adherence to WHO guidelines and the International and Indian Pharmacopeia. These compliances reassure clients and simplify their decision to choose Absstem.

“Clients maintain a strong connection with Absstem through ongoing support, maintenance services, and effective communication channels for feedback and inquiries. We take sheer pride in the performance of our installations, ensuring that all supplied plants are still in 100% working condition. We also specialize in providing long-term solutions, offering Comprehensive Maintenance Contracts (CMCs) for up to 15 years.”

Shaping the Path Ahead

Absstem is committed to fostering innovation and embracing new paradigms of growth. Its vision is to expand its market presence and enhance its product portfolio. As the team prepares to introduce two new categories driven by market demand and technological advancements, they reaffirm Absstem’s dedication to pushing boundaries and redefining what is possible.

Some Immersive Words for the Readers

As our conversation draws to a close, we expressed our heartfelt gratitude to the luminaries for sharing their inspiring insights on our platform. We trust that their vision will continue to flourish and contribute to India’s global prominence. In closing, Absstem sends a compelling message to young entrepreneurs and readers:

“Embrace your passion wholeheartedly, create thoughtful execution plans, and seek guidance throughout your journey. Your dedication and perseverance can have a lasting impact on the world. We invite young minds to join us in our unwavering commitment to the continual development of the country.”

The Power of Biotechnology in Pharmaceuticals

Biotechnology has revolutionized the pharmaceutical industry, unlocking incredible potential for innovation, drug development, and patient care. In this article, we’ll delve into the transformative impact of biotechnology in pharmaceuticals, exploring its key applications, advancements, and future prospects.

Understanding Biotechnology in Pharmaceuticals

Biotechnology encompasses the use of biological systems, organisms, or their derivatives to develop products and applications to improve human health. In pharmaceuticals, biotechnology is leveraged to create therapeutics, vaccines, diagnostics, and personalized medicines.

Advancements in Drug Development

Biotechnology has expedited the drug discovery and development process, enabling researchers to target specific disease mechanisms with greater precision. Biopharmaceuticals, derived from living organisms, offer unique therapeutic benefits compared to traditional small molecule drugs.

Targeted Therapies and Personalized Medicine

One of the most significant contributions of biotechnology to pharmaceuticals is the advent of targeted therapies and personalized medicine. By analyzing an individual’s genetic makeup and disease profile, biotechnological tools enable the customization of treatment regimens for optimal efficacy and minimal side effects.

Biotechnology and Vaccines

The development of vaccines has been revolutionized by biotechnology, leading to the creation of novel vaccines against infectious diseases and cancers. Modern vaccine technologies, such as mRNA vaccines, exemplify the power of biotechnology in eliciting robust immune responses against pathogens.

Gene Therapy and Genetic Engineering

Biotechnology facilitates gene therapy, a promising approach for treating genetic disorders by introducing functional genes into patients’ cells. Genetic engineering techniques, such as CRISPR-Cas9, offer unprecedented precision in editing genetic sequences, opening avenues for the correction of inherited diseases.

Biotechnology in Drug Delivery

Innovations in biotechnology have transformed drug delivery systems, enhancing drug efficacy, bioavailability, and patient compliance. Nanotechnology-based drug delivery platforms enable targeted delivery of therapeutics to specific tissues or cells, minimizing off-target effects.

Regulatory Landscape and Ethical Considerations

Despite its immense potential, the application of biotechnology in pharmaceuticals raises regulatory and ethical challenges. Regulatory agencies worldwide strive to ensure the safety,

efficacy, and quality of biopharmaceutical products, while ethical considerations encompass issues such as patient privacy, consent, and equitable access to biotechnological innovations.

Future Directions and Opportunities

Looking ahead, the future of biotechnology in pharmaceuticals is brimming with possibilities. Emerging technologies, such as synthetic biology and stem cell therapy, hold promise for addressing unmet medical needs and revolutionizing disease treatment paradigms. Moreover, collaborative efforts between academia, industry, and regulatory bodies will drive innovation and accelerate the translation of biotechnological discoveries into clinical practice.

Conclusion

In conclusion, biotechnology represents a game-changing force in the field of pharmaceuticals, unlocking new avenues for drug discovery, personalized medicine, and patient care. By harnessing the power of biological systems and cuttingedge technologies, the pharmaceutical industry is poised to address global health challenges and improve quality of life for individuals worldwide. As we continue to unlock the potential of biotechnology, the future of medicine looks brighter than ever before.

Data Protection Simplified

A conglomerate with over two decades of experience in the Information Technology sector. We specialize in Integrating the IT Infrastructure Solutions. Serving & Partnering over 100+ global organizations successfully. Over the time we have transformed as a Solution Partner and System Integrator.