PrimaLoft | FW 2026

PRIMALOFT BRAND LOOKBOOK Fall / Winter 2026

INTRODUCTION TO PRIMALOFT

PrimaLoft provides you with industry-leading comfort and protection, from the most extreme conditions to your weekend hike.

We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. We are always striving to provide the highest possible performance while reducing our impact on the planet.

PrimaLoft technology enables your favorite products and gear to perform at the highest level. Designed for protection and comfort, PrimaLoft® insulation delivers lightweight warmth, even in wet conditions.

The majority of PrimaLoft® products use recycled materials to produce lightweight synthetic fibers that create insulations that are durable, soft, packable, and easy to care for. 88% of products are made using 50% or greater recycled content, and 70% of products are made with 100% recycled content.

PrimaLoft® insulation is available in a variety of form factors, delivering the protection you need on all your outdoor adventures.

For Media Inquiries, Please Contact:

NORTH AMERICA

GERMANY/AUSTRIA/ SWITZERLAND

Backbone Media

Rachel Weiss

Rachel.weiss@backbone.media 970.963.4873 ext. 1143

crystal communications

Marie Meixner-Brunnhuber

marie.m@crystal-communications.de + 49 157 51 30 3489

FRANCE

UNITED KINGDOM

ITALY/ SCANDINAVIA

187COM

primaloft@187com.fr +33 1 42 93 54 17

Canoe

Adam Downing

adam@canoeinc.com +44 (0)203 2160022

PrimaLoft

Shani Wright

Shani.wright@primaloft.com +34 682 741 371

CLASSIC SERIES

Warm Protection. Engineered to deliver thermal efficiency, packability, and all condition protection. These warm-when-wet down alternatives are where all PrimaLoft products were born.

PrimaLoft® RISE provides elevated style, warmth, and versatility. Its unique construction enables the insulation to perform across a wide variety of form factors, from thin and lightweight, to thick and lofty, to a loose fill that mimics the look and feel of down.

× BAUER

Team Puffer Jacket

PrimaLoft® RISE

Outdoor

× CMP

Unlimitech Jacket

PrimaLoft® RISE

Skiing

× FJÄLLRÄVEN

HC Insulated Pullover

PrimaLoft® RISE P.U.R.E.™

Lifestyle

× FLYLOW

Raven Jacket

PrimaLoft® RISE

Skiing × HAGLÖFS

Breeze Mimic Hood

PrimaLoft® RISE P.U.R.E.™

Outdoor × MONTANE

Icarus 3.0 Hoodie

PrimaLoft® Silver RISE

Mountaineering // Outdoor

× SAIL RACING

Amplitude Ultralight Jacket

PrimaLoft® RISE

Outdoor

× SALOMON

Whitelight Jacket

PrimaLoft® RISE

Skiing // Outdoor

× SCOTT

Insuloft Tech Primaloft™ Jacket

PrimaLoft® RISE

Outdoor

ThermoPlume®

the lightweight warmth, loft, softness and compressibility of down.

PrimaLoft® ThermoPlume®+ adds synthetic fiber balls that work in tandem with the plumes to form a unified structure that delivers a resilient loft for long-lasting warmth. Both variations are made from 100% recycled material, providing a responsible, veganfriendly alternative to down.

LIGHTWEIGHT WARM WHEN WET

100% RECYCLED CONTENT FEELS LIKE DOWN

Gold Black Silver

Modern iterations of PrimaLoft's original high-performance insulation, PrimaLoft® Gold, Silver, and Black combine heritage with decades of innovation.

PrimaLoft® insulation will always provide the fundamental benefits of warm protection, packability, lightweight, durability, and warm when wet capabilities.

100% RECYCLED CONTENT

× 5.11

Cloudstryke Blanket

PrimaLoft® Silver

Outdoor

× BANDED

SubZero Insulated Jacket

PrimaLoft® Silver

Hunting // Outdoor

× 5.11

Chimera Reversible Vest

PrimaLoft® Gold

Outdoor

× ALBION

Ultralight Insulated Jacket

PrimaLoft® Gold Cross Core™

Bikepacking // Ultra-distance racing

Solution 2.0 Hoody PrimaLoft® Gold Cross Core™

The Solution 2.0 Hoody is the ultimate mid-layer, engineered to provide windproof and weatherresistant warmth in a light, packable package.

× BERGANS

Rorøs Light Insulated Anorak

PrimaLoft® Black

Outdoor // Hiking // Climbing

× CAFÉ DU CYCLISTE

Lise Jacket

PrimaLoft® Black Cycling

×

CASTELLI

Entrada Thermal 3 Glove

PrimaLoft® Gold Cycling

×

CAFÉ DU CYCLISTE

Albertine Jacket

PrimaLoft® Black Cycling

× CASTELLI

Espresso 2 Glove

PrimaLoft® Silver Cycling

× DOMETIC

Unrestricted Backpack

PrimaLoft® Gold

Hiking // Lifestyle

× DYNAFIT

Blacklight PrimaLoft® Jacket

PrimaLoft® Gold

Ski touring

× HELLY HANSEN

Helly Vantage Jacket

PrimaLoft® Gold Cross Core™

Skiing

× HELLY HANSEN

Atlas Infinity H2Flow Shell

PrimaLoft® Gold Cross Core™

Skiing

× FJÄLLRÄVEN

HC Insulated Shirt Jacket M

PrimaLoft® Silver Lifestyle

Waterproof, insulated ski jacket and pants giving you the protection you need for freeride skiing and midwinter descents. With body-mapped synthetic insulation, it balances warmth and mobility for tackling big lines in fresh snow and cold.

× HESTRA

Gabrro Mitt

PrimaLoft® Gold

Outdoor

× ISBJÖRN

Snowflake Snowsuit Toddler

PrimaLoft® Ocean Bound

Winter sports

× HOUDINI

Tech Insulation Houdi

PrimaLoft® Black

Ski touring // Running // Outdoor

× HOUDINI

Enfold Tee

PrimaLoft® Gold

Ski touring // Running // Outdoor

× KEELA

Munro Expedition Jacket

PrimaLoft® Gold Cross Core™

Climbing // Outdoor

× LÖFFLER

ISO-Jacket Elements CF PL60

PrimaLoft® Gold

Outdoor // Hiking // Climbing // Cycling

× MARMOT

Monoquilt Jacket/Hoody

PrimaLoft® Gold

Hiking // Skiing // Outdoor

× MAJOLA

LoaM

PrimaLoft® Black

Skiing // Snowboarding

× MILLET

Kamet Primaloft® Hoodie M & W

PrimaLoft® Silver

Mountaineering // Ski touring // Trekking // Hiking

× MOUNTAIN EQUIPMENT

Citadel Men's Jacket

PrimaLoft® Gold Hi-Loft Ultra Cross Core™ Outdoor // Mountaineering

× MOUNTAIN EQUIPMENT

Alpamayo Women's Jacket

PrimaLoft® Gold Hi-Loft Ultra Cross Core™ Outdoor // Mountaineering

× PATAGONIA

Nano Puff Jacket

PrimaLoft® Gold

Climbing // Outdoor

× REUSCH

Reusch Worldcup Warrior GS

PrimaLoft® Gold

Racing

× PEAK PERFORMANCE

Freelight Reversible Hood

PrimaLoft® Silver Outdoor

×

RAB

Xenon Shield Jacket

PrimaLoft® Silver

Hiking // Mountaineering

× TERNUA

PrimaLoft® Gold Luxe Outdoor

×

TROY LEE DESIGNS

Crestline Jacket

PrimaLoft® Gold

Riding // Outdoor

× TROY LEE DESIGNS

Ruckus Ride Vest

PrimaLoft® Gold

Riding // Outdoor

× VAUDE

Neyland Insulation Jacket

PrimaLoft® Black Outdoor // Mountaineering

× VIKING

Expower Insulated SC Playsuit

PrimaLoft® Black

Winter activities

× ZIENER

Gismon-Z AS® PR Touch

PrimaLoft® Gold

Skiing

× VAUDE

Najun Padded Jacket

PrimaLoft® Black Lifestyle

× ZIENER

TETTA-Z Lady Ski Jacket

PrimaLoft® Black

Skiing

Additional Offerings

ACTIVE SERIES

All Season Comfort. Engineered to deliver enhanced breathability, stretch, and allseason thermal comfort optimized for aerobic activities and dynamic conditions.

PrimaLoft® Active Insulation products are designed to be highly breathable, help manage moisture, and move with you, with select products featuring stretch.

Outdoor

Hiking // Mountaineering // Climbing // Fastpacking // Ski Touring

BREATHABILITY MOISTURE MANAGEMENT STRETCH ALL-SEASON COMFORT

× CAFÉ DU CYCLISTE

Ivana Jersey

PrimaLoft® Active Evolve Cycling

×

CAFÉ DU CYCLISTE

Ella Mid Layer

PrimaLoft® Active Evolve Ski mountaineering // Hiking

× MALOJA

KrampaM

PrimaLoft® Active Evolve

Winter Running // Nordic Skiing

× PURPLE MOUNTAIN OBSERVATORY

PrimaLoft® URSA Pullover

PrimaLoft® Active Evolve

Outdoor // Lifestyle

× SALOMON

Thernova Fleece HZ M

PrimaLoft® Active Evolve Outdoor

× SALOMON

Thernova Fleece HZ M

PrimaLoft® Active Evolve Outdoor

× MARMOT

WarmCube® Active Aerothermal Hoody

PrimaLoft® Active Evolve Running // Ski touring // Outdoor

× SCHÖFFEL

3in1 Jacket Style Refoca

PrimaLoft® Active Evolve Hiking // Outdoor

× SCOTT

Vertic GTX 2L Jacket

PrimaLoft® Active Evolve Skiing

× STRAFE

Highlands Hooded Insulator

PrimaLoft® Active Evolve Outdoor

Ultralight Stretch 20K PrimaLoft® Active Evolve

The Ultralight 20K Technical Snow Jacket is made with printed recycled stretch fabric for total freedom of movement.

Designed in a slimmer fit for a more modern look, this hooded zip-up snow jacket features a PrimaLoft® Active lining for engineered breathability.

UTILITY SERIES

Durability. Engineered to offer exceptional durability, resilience, warmth and ease of maintenance across a wide range of demanding applications.

Aurai DFS Evo GTX

PrimaLoft® Gold Aerogel

Mountaineering // Ice climbing

× BANDED

Black Label Elite Insulated Wader

PrimaLoft® Gold Needled

Hunting × DOLOMITE

Nibelia Warm High WP

PrimaLoft® Gold Needled P.U.R.E.™

Outdoor // Hiking

Kragg Insulated Shoe

PrimaLoft® Gold Needled & PrimaLoft®

Gold Aerogel

Climbing

× DYNAFIT

130/110 Ski Touring Boot

PrimaLoft® Gold Needled

Ski Touring

× FLAXTA

Deep Space MIPS Helmet

PrimaLoft® Gold Needled

Skiing

× FLAXTA

Deep Space Helmet

PrimaLoft® Gold Needled Skiing

× NORDICA

Promachine 3 110

PrimaLoft® Gold Needled

Skiing

× SCARPA

RUSH POLAR GTX

PrimaLoft® Gold Needled

Snowshoeing // Snow hiking

Innovation Outlook

Sneak peak at upcoming innovations from PrimaLoft. Expect these exciting new technologies to be available at retail for the FW 2027 season via select brand partners.

PROGRESS IS NOT LINEAR— PROGRESS IS CIRCULAR.

The PrimaLoft® ReRunTM textile to textile recycling process re-claims discarded textiles, re-engineers, and re-purposes them into high performance, sustainable insulation.

This enables circular solutions for textiles that typically end up in landfills.

MECHANICAL RECYCLING

>>>>

REGENERATIVE RECYCLING >>>>

Our mechanical textile-to-textile recycling process reclaims discarded textiles...

...to create a unique blend of one-of-a kind insulation products

Our regenerative textile-totextile recycling process breaks down discarded textiles and remakes them into

insulation that matches our industry-leading performance standards

Insulation that moves with you.

Featuring a reflective layer that efficiently traps radiant heat for added warmth.

STRETCH RECOVERY

LIGHTWEIGHT WARM ALL SEASON

Insulation optimized for sleeping bags, combining advanced loft and packability for comfortable rest and recovery.