PrimaLoft | FW 2025

Fall / Winter 2025

INTRODUCTION TO PRIMALOFT

PrimaLoft is an innovation company specializing in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions to your weekend hike, PrimaLoft® technology provides you with industry-leading comfort and protection.

We are committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. We are always striving to provide the highest possible performance while reducing our impact on the planet.

PrimaLoft technology enables your favorite products and gear to perform at the highest level. Designed for protection and comfort, PrimaLoft® insulation delivers lightweight warmth, even in wet conditions.

The majority of PrimaLoft® products use recycled materials to produce lightweight synthetic fibers that create insulations that are durable, soft, packable, and easy to care for.

PrimaLoft® insulation is available in a variety of form factors, delivering the protection you need on all your outdoor adventures.

For Media Inquiries, Please Contact:

NORTH AMERICA

Backbone Media

Rachel Weiss

Rachel.weiss@backbone.media 970.963.4873 ext. 1143

GERMANY/AUSTRIA/ SWITZERLAND

FRANCE UNITED KINGDOM ITALY SCANDINAVIA

crystal communications

Marie Meixner-Brunnhuber marie.m@crystal-communications.de + 49 157 51 30 3489

187COM

primaloft@187com.fr +33 1 42 93 54 17

PrimaLoft

Shani Wright

Shani.wright@primaloft.com +34 682 741 371

NVC Europe

Nicole Vitali nicolevitali.consultancy@gmail.com +39 (0)338 6104173

PrimaLoft

Shani Wright

Shani.wright@primaloft.com +34 682 741 371

Our offerings include PrimaLoft® Active insulation, as well as PrimaLoft® Active Evolve – an insulating fabric technology with exceptional breathability that delivers a thermoregulation system designed to maintain comfort and elevate performance year-round for any activity.

1.0

Versatile piece with active warmth for skin tracks, cold approaches, and winter climbs.

× BLACK DIAMOND

Helio Tour Glove

PrimaLoft® Active Insulation

Skiing // Hiking

× BCKR

Warm One Insulated Jacket

PrimaLoft® Active+ Insulation

Lifestyle

× MONTANE

Fortes XT Hoodie

PrimaLoft® Active Vent Insulation

Winter climbing // Mountaineering

× KARPOS

Castore Jacket

PrimaLoft® Active Insulation

Ski touring // Mountaineering

× GOREWEAR

CONCURVE WINDSTOPPER®

Insulated Hooded Jacket + Vest

PrimaLoft® Active Evolve

Cold weather running

× MONTANE

Sirocco Hoodie

PrimaLoft® Active Vent Insulation

Hiking // Ski touring // Fastpacking // Climbing

× OMM

Mountain Core Jacket

PrimaLoft® Active Evolve

Mountain running // Camping // Fastpacking // Hiking

× SCHÖFFEL

Ski Shell Jk Style Lufeld (W | M)

PrimaLoft® Active Evolve

Skiing

Ascendor Summit Hoody (W | M) PrimaLoft® Active Evolve

Ultimate hoody for winter climbing, alpinism, skiing and hiking – with body-mapped fabrics that offer warmth, wind resistance and wicking where you need it.

P.U.R.E. ™

of PrimaLoft® Gold Insulation. As of January 2025, all production of PrimaLoft® Gold Insulation will utilize PrimaLoft® P.U.R.E.™ manufacturing technology, reducing the carbon emissions of PrimaLoft’s legacy premium product.

We’ve worked extensively with our factory partners to utilize renewable energy, like solar, and more efficient, electric-powered equipment, reducing the need for fossil fuels.

While PrimaLoft® P.U.R.E.™ is currently used to produce a select number of products, we are actively working towards expanding our use of P.U.R.E. technology across the PrimaLoft product portfolio, beginning with the conversion

PrimaLoft is working diligently with our factory partners to equip facilities with the machinery and renewable energy infrastructure to support production and reduce emissions on a significantly larger scale. *Savings and calculations

Scan for more details

REDUCED CO2

100% RECYCLED CONTENT

× DOLOMITE

Saxifraga 2.0 | Glacial Vistas

Fast hiking // Lifestyle

× SCARPA

MORAINE POLAR GTX

Winter hiking

× STRAFE

Cloud 9 Jacket

Skiing

Nano Puff® Jacket (W | M)

Warm, windproof and water-resistant, the iconic Nano Puff Jacket packs the perfect amount of warmth and its low bulk construction makes it the ideal layer for climbing, hiking and skiing.

PrimaLoft® RISE provides elevated style, warmth, and versatility. Its unique construction enables the insulation to perform across a wide variety of form factors, from thin and lightweight, to thick and lofty, to a loose fill that mimics the look and feel of down.

× HAGLÖFS

Breeze Mimic Hood (W | M) Hiking // Lifestyle

Women's Corsica Long PrimaLoft Jacket Lifestyle

Women’s Weekend Puffer Collection Off-hill winter weather

Women's Najun Padded Jacket Urban outdoor // Lifestyle

A packable, portable jacket with lightweight PrimaLoft® insulation for comfort in all conditions. Layers easily, making it the ideal companion no matter what the day has in store.

ThermoPlume®

the lightweight warmth, loft, softness and compressibility of down.

PrimaLoft® ThermoPlume®+ adds synthetic fiber balls that work in tandem with the plumes to form a unified structure that delivers a resilient loft for long-lasting warmth.

Both variations are made from 100% recycled material, providing a responsible, vegan-friendly alternative to down.

LIGHTWEIGHT WARM WHEN WET

100% RECYCLED CONTENT FEELS LIKE DOWN

The Cross Core™ series fuses multiple PrimaLoft technologies to create next-level comfort and performance. The initial products in the PrimaLoft® Cross Core™ series leverage the revolutionary technology, Aerogel. Originally developed by NASA for use in aerospace applications, aerogel is composed of more than 95% air and is the lightest solid material known to man. In its solid state, aerogel acts as a temperature barrier, locking out extreme cold and heat. We have fused our best-in-class insulation fibers with aerogel technology to reach premium levels of lightweight warmth.

WARMTH WITHOUT WEIGHT

ADVANCED FIBER TECHNOLOGY

LIGHTWEIGHT & PACKABLE

touring // Mountaineering

Atlas Infinity Stretch Jacket

This fully featured ski jacket delivers maximum comfort and freedom of movement without compromising weatherproof protection.

PrimaLoft® Utility is redefining durability in the world of synthetic insulation, while also providing ease of use and care. This technology is specifically designed to provide long-lasting quality through a variety of challenging conditions. Enhanced structural integrity provides new levels of abrasion and compression resistance, while also withstanding high temperature laundering, maintaining its performance even after repeated wash cycles.

Solent PrimaLoft® Insulator Jacket

Body mapping technology varies the weight of PrimaLoft® insulation used throughout the jacket to aid body temperature regulation. It's an ideal coat for coastal sailing.

PrimaLoft® Insulation

the fundamental benefits of lightweight warmth, warm when wet capabilities, packability and durability.

LIFALOFT™ Hybrid Insulator Jacket

PrimaLoft® Insulation

With breathable warmth and optimal freedom of movement, this hybrid jacket provides protection for your outdoor and mountaineering adventures.

× 5 .11

Station Jacket

PrimaLoft® Black Insulation

Lifestyle

× LA SPORTIVA

Supercouloir PrimaLoft PARKA (W | M)

PrimaLoft® Gold Insulation

Ice Climbing | Alpinism | Mountaineering

× DYNAFIT

Blacklight Jacket

PrimaLoft® Gold Insulation

Ski touring // Skiing // Mountaineering

× LA SPORTIVA

Alpine Guide PrimaLoft Jacket (W | M)

PrimaLoft® Gold Insulation

Technical alpinism

× MONTURA

Nevis 2.0 Jacket

PrimaLoft® Gold Insulation

Hiking | Trekking × PUMA

Inverse Urban Explorer

PrimaLoft® Gold Insulation

Urban Exploration

Kaha 2 Frost GTX

PrimaLoft® Gold Insulation

A brand-new hiker that easily transitions from scenic summit to corner café, the Kaha 2 Frost GTX is winter wonderland-ready.

Kaha 2 Frost Moc GTX

PrimaLoft® Black Insulation

It’s like your favorite waterproof hiking shoe meets a cozy sleeping bag.

Hi-Loft Nano Puff® Hoody

Silver Insulation

Durable, warm, windproof and water-resistant, the Hi-Loft Nano Puff® Hoody is a burly synthetic insulated jacket built to withstand any winter abuse your multi-month road trip throws at you.

× REUSCH

Worldcup Warrior SC

PrimaLoft® Gold Insulation

Ski racing // Ski alpine

× STIO

Azura Insulated Jacket

PrimaLoft® Gold Insulation

Skiing & snowboarding // Camping // Lifestyle

× TERNUA

Yaksam JKT

PrimaLoft® Gold Insulation Luxe

Trekking // Hiking

× VOKSI

Voksi Carrier Cover

PrimaLoft® Silver Insulation Lifestyle

× STIO

Doublecharge Insulated Jacket

PrimaLoft® Silver Insulation

Skiing & snowboarding

Designed for mountain enthusiasts, blending functionality with sustainable innovation. Shell fabric repels moisture while PrimaLoft® insulation provides warmth without bulk, ideal for both resort turns and uphill climbs.

Wetsuit Collection

PrimaLoft® Bio™ Insulation

Quiksilver and Roxy use PrimaLoft® Bio™ yarn, an innovative technology designed to return to materials found in nature, throughout their collection of wetsuits.

Rochrun Insulated Ski Jacket (W | M) PrimaLoft® Black Insulation

Balances insulated warmth and reliable storm protection with clean, modern style. Breathable PrimaLoft® Insulation seals in heat to carve through cold days comfortably, and a waterproof, breathable membrane seals wind and moisture in all conditions.

Relentlessly Responsible innovation

We believe in relentless responsibility. How do you choose between what’s good for you and what’s good for the earth?

That’s why we’ve created a single focused movement using innovation to drive performance + sustainability.

We do this by pushing the limit of material science forward, resulting in the perfect balance between performance and responsibility. Each one elevated, neither one sacrificed.

performance sustainability