2 minute read
TeamSports:4All
TeamSports4All creates the circuit break
Australia is a sporting nation with sport central to our society. We play sport because we enjoy it, but there are also individual and societal dividends to sports participation. Sport is played at school, we watch it on television and live, idolising many who reach the top. For many, but not all Australians, playing sport is a given.
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TeamSports4All (TS4A) ensures all kids, particularly from disadvantaged backgrounds, are given the opportunity to participate in team sports. “For the boys and girls that TS4A helps, sport can be a ray of hope. We like to say we are getting kids into a good gang, rather than a bad one,” says Chairperson Cameron Dare. “What we do is create a channel to a life that includes sport, that might not have otherwise existed”. For many families, they are quite simply costed out of participation with registration for a single season costing anywhere from $250 to $800 per child, and that doesn’t include kit!
Children love being part of a team— that feeling of inclusion is a positive experience: wearing a uniform creates an immediate sense of belonging and avoids the stigma of being disadvantaged and not being able to play sport.
This all has a positive ripple effect in the community for the children and their families, by enhancing social inclusion, providing better health outcomes, reducing crime and drug rates. Pressroom has been proud to support this awesome charity with graphic design, marketing, consulting, printing, and branding support. “We feel so privileged to have the support of Pressroom. They have taken all our digital and print assets to an entirely new level that we’d never have been able to achieve without them,” says Cameron.
“It’s not just their expertise in design and print that has been helpful, it’s the fact they understand the NFP sector so well. They know exactly how to support organisations like TS4A. In short, they’ve been a god send.”
The first item we produced for TS4A was their Case For Support. This gave Pressroom Philanthropy an opportunity to harmonise the TS4A branding. From that, we created their Brand Guide. TeamSport4All assist families who are going through financial and/or social hardship and identified as a family who would benefit from being involved in community team sport. See more at www.teamsports4all.com.au
