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Pressing:On - Year in Review 2021

Page 1

YEAR IN REVIEW 2021

S P R I N G ’ 2 1

E D I T I O N

Foodbank Victoria's

We've designed new

Puzzles + Jigsaws for Umbrella Dementia Cafés

New Sprinter Van is super-cool!

See more page 4.

See more page 8.

Bringing people with dementia together over a good brew. >>Page 4

Together we raised $32k for the Salvos digital doorknock, 2021!

Aussie Pops: Great music to our ears. >>Page 14

>>Page 10

P R E S S R O O M

P H I L A N T H R O P Y


Community Impact

We see strong, resilient, and supported communities as central to the wellbeing of children and families. They need access to available resources and services working alongside communities with adequate capacity to respond with agility and empathy.

2 | Pressroom Philanthropy Year in Review 2021


Phil:osophy

“Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain.” - SENECA

A little while ago when Victoria was having ‘donut days‘, I ventured out and visited some of the wonderful charities we support. When the folk at the Umbrella Dementia Cafés in Blackburn celebrated their 2021 Christmas in July, I was there enjoying a cuppa with the chorus, singing Away in a Manger and Silent Night. They are doing such great work, see page 4. Then, off to Ocean Grove to meet Lana and Anthony from Feed Me, for the first time. We had donated a truckload of kitchen equipment and there it was cooking up a storm. John Foreman and the Aussie Pops Orchestra decided a concert was in order, so we designed and printed the 48-page program and went to enjoy the show at the Hamer Hall. Foodbank Vic had been under the pump for at least 18 months and in desperate need of a refrigerated Mercedes Sprinter… So, we took care of that. And, on a cold Saturday night we enjoyed the camaraderie of the Women’s Spirit Project walkers who were at the 45klm mark of their 70klm walk. Very inspiring stuff. We met with Matt Runnalls of Mindfull Aus who is dedicated to improving the mental health of young people. We’ve just redesigned all his print collateral! Over at the Peter Mac Cancer Centre I stood gob-smacked at the incredible new Gamma Knife technology. It brought back some memories. See my story on page 12. Along the way we had a few delicious sushi lunches with Brendan Nottle and Tameka Buckley from Melbourne Salvos Project 614. Brendan and Tameka always seem to be dealing with passing storms and we are very grateful that they do.

So in 2022... let’s all put on our dancing shoes and start dancing in the rain. Best Wishes,

Phil Taylor, CEO & award winning ballroom dancer Pressroom Philanthropy

Cover image

Scan this QR Code to see our digital version.

Phil Taylor CEO, Pressroom Philanthropy

Contents Phil:osophy

3

Umbrella:DementiaCafés

4

Women’s Spirit Project:WSP

6

Foodbank:Vic Melbourne Salvos:Project 614

8 10

Mindfull:Aus

11

Peter Mac:Cancer Centre

13

Aussie:Pops

14

TeamSports:4All

15

123:Read2Me

16

Feed:Me

17

Helping:Hoops

18

Chill Out:and Look About

19

Rumbalara:FNC

19

Aardvark:Music

20

Girls:Rock

20

Big Group:Hug

21

CM:Vic

21

Enact:Tas

22

Derwent Valley:Railway

22

Pressroom Philanthropy

Level 19, 41 Exhibition St, Melbourne 3000 Phone: 03 8579 6300 philanthropy@pressroompartners.com.au www.pressroomphilanthropy.com.au Pressroom Philanthropy is a division of Pressroom Partners.

Foodbank Sprinter Van in front of fruit market. Year in Review 2021 Pressroom Philanthropy | 3


Connecting over a

It was cold outside, but not in here… the kettle had just boiled, and the homemade morning tea had been lovingly presented beneath the orange umbrella. The tinsel covered the room from floor to ceiling and the piano filled the room with well-known carols of yesteryear. I heard laughter. I felt buoyed. Can you picture it? It’s ‘Christmas in July’ for Umbrella Dementia Café’s Blackburn cohort, and the Pressroom Philanthropy team joined them for the occasion. Umbrella Dementia Cafés (UDC)— humble in their operations, and with a mighty impressive impact in the community—is a network of informal and multigenerational community social groups for families, carers and people living with dementia. They’re educating and increasing awareness to improve the lives of their members and the wider community in a way that’s simple, but that really makes a difference. Operating fortnightly across five locations in Victoria, the cafés warmly welcome attendees to settle in for a cuppa and morning tea before interacting with activities such as physical exercise and games facilitated by the UDC staff and volunteers.

It was discovered that students had very little personal experience of dementia prior to attending the café, and understandably, more than half experienced some fear and nervousness before their visits.

“Sometimes it is as simple as engaging in nostalgic activities or games to connect with people living with dementia.” Kirsty Porter, CEO of Umbrella Dementia Cafés.

The real change to dementia care, and the future impact will be brought about by those who are children today, think: research, technical innovation, changed attitudes and greater awareness.

4 | Pressroom Philanthropy Year in Review 2021

The Covid Lockdowns have been particularly tough. The strategy was ‘Keep everyone connected and no one gets left behind’ which was achieved via online zoom cafés, WhatsApp, buddy system phone calls, even starting a pen-pal chain! “Our real success, however, was incorporating nostalgic visual aids, like footage from yesteryear on YouTube, and personal photos or storytelling, doing yoga and touring our homes. No-one was left behind and now, we can adapt very easily when lockdowns occur,” said Kirsty.

To assist in the intergenerational understanding of dementia, some Cafés invite local school students to volunteer and participate, bringing fresh perspectives and welcome connections for those living with Dementia, their families, and for the students.

If we can inspire just one child—through the pure joy of social connectedness with a person living with dementia—to go on and innovate change in our aged care industry, then we’ll have kicked a major societal goal.

“At the same time, the person living with dementia feels entirely comfortable to communicate and connect through games, play, and easy conversation”. says Kirsty.

Many of the students have found that the experience has taught them a lot about themselves, realising that pushing through the fear and being curious can create an amazing experience!

She went on to add: “Our families, couples and volunteers became aware of how their social well-being was directly linked to how pluggedin they were to the dementia café community. This awareness really elevated our contact with more community centres to establish more café groups, especially in rural Victoria. Of course, this has been only possible because of the extraordinary support from our generous local communities, and funding partners such as Pressroom Philanthropy.”


Umbrella:DementiaCafés

cuppa

We enjoy welcoming new people to our community every week. If you or someone you know is experiencing dementia, we’d love to hear from you.” - Kirsty Porter, CEO, Umbrella Dementia Cafés

Living with dementia can be a difficult process. Difficult for both, the person living with dementia, and for their family and/or carers. Dementia can present itself over a wide spectrum of symptoms that are caused by disorders affecting the brain. It can affect someone's thinking, behaviour, and ability to perform everyday tasks.

Through Umbrella Dementia Cafés we empower people living with dementia to regain autonomy and boost their self-esteem: key ingredients to wellbeing improvement. By creating a safe place, a supportive environment, and an opportunity to socially interact,

There are over 470,000 Australian’s living with dementia, and over 1.5million Australians involved in the care of someone living with dementia.

members make new connections through shared experiences, activities, and enrich existing connections in an environment that encourages genuine conversation. This is what Umbrella Dementia Cafés live to do.

“Kirsty is a dynamic leader. Drawing from her many years’ experience in the healthcare sector, she is able to provide an innovative approach to support the community affected by dementia.” said Phil Taylor, CEO, Pressroom Philanthropy. “I’m delighted to support Umbrella Dementia Cafés.” Find out more at www.umbrelladementiacafes.com.au

We've designed new

Puzzles + Jigsaws for Umbrella Dementia Cafés Over the past few months, we were been busy designing a Puzzles + Jigsaws for Umbrella Dementia Cafés. The puzzles are a wonderful gift for Christmas and Birthdays for loved ones.

LEVEL TWO ARITHMETIC

Answers

Questions

2 x 6 = 10 + ? 5½ cm? 2 How many mm is 3 3000 + 500 + 8 = a does sides 4 How many pentagon have? e 5 What is the differenc between 32 and 18?

1

10 x (7 + 6) = 2kg? How many grams in 3 years? How many months in

6 7 8 9 10

11 ‘Windmill’ Photo by

Joel Henry on Unsplash

12 13

The complete pack of Puzzles + Jigsaws includes three fantastic jigsaws, two A3 size and a delightful 660x330mm panorama. The folk at UDC will be enjoying many happy hours working on them.

7x6= ber? What is the next num 2, 5, 8, 11, 14 36, what Half of a number is is the number? 21 + 12 + 9 = n? How many is 3 doze

© 2021 Umbrella Dementia

Cafes. All rights reserved.

Empowering people

living with dementia.

UmbrellaDementiaCafes.com.au

2 55 3508 5 14 130 2000 36 42 17

There are also 3 levels of maths quiz, beginner, intermediate and expert for the mathematically inclined. These are all neatly die-cut, printed and cello-bagged for that complete product finish.

72 42 36

And, for those with matching skills, there is a game called Match'em. It's just like the old-style memory card game but ours showcases products of yesteryear and travel destinations. Year in Review 2021 Pressroom Philanthropy | 5


WOMEN’S SPIRIT PROJECT

Frank to Schanck Walk The achievements of The Women’s Spirit Project (WSP) over the last year have been exceptional: they highlight the extraordinary and often underestimated the power of women, when they come together with a shared vision and mission. WSP Founder Jodie Belyea said “Onein-four women experience mental health issues, family violence and/or social isolation”. A grassroots volunteerled initiative, WSP provides primary prevention programs for women doing it tough. The WSP project has filled a gap that has grown exponentially during the pandemic, offering greater numbers of women from all walks of life, an opportunity to be inspired, empowered, and supported by other women to transform their lives through fitness, health, and wellbeing activities. The ‘Frank to Schanck’ 70km challenge provides a focused goal for women from all backgrounds to work towards. These women collectively walked 3,500km over the three days—a huge feat. “Fitness, health and wellbeing are crucial to living a balanced, purposeful and passionate life,” said Jodie. As the sun rose over Port Phillip Bay in late April 2021, the first steps were taken by 70 willing participants who embarked on a 3-day hiking challenge in the name of sisterhood and comradery. Fighting through mental, and physical fatigue, and of course, let’s not forget the blisters that reminded them of the distance travelled, as they supported each other to achieve significant milestones and transform their lives. In the lead up to the challenge, they helped each other—physically and mentally—prepare through the building of confidence and essential life skills. They then found themselves needing to actively provide support, and more, during the walk itself. “This [earlier] intuitive feeling [about participating]

These beautiful women would simply not allow me to fail. How honoured was I to witness what can only be described as the purest forms of compassion and kindness toward another, a virtual stranger?” Successful ‘Frank to Schanck’ participant, Julie M said. was confirmed on day two (my birthday) when climbing Arthur’s Seat… the climb was one of the most mentally and physically gruelling things I’ve had to face for a very long time, and there were many times when I was ready to give up the challenge. However, there were a group of women that would not allow this. Through my physical struggle they helped by taking my backpack from me, they patiently counted ‘10-steps-and-stop’ for the better part of the climb, they gave me water at every interval, and they never stopped encouraging me.

How honoured was I to witness what can only be described as the purest forms of compassion and kindness toward another, a virtual stranger?” - Julie M, Frank to Schanck participant. 6 | Pressroom Philanthropy Year in Review 2021

The WSP ‘Tribe’, as they refer to each other, twisted and pivoted on at least three occasions, since March 2020, as they designed and delivered virtual and face-to-face activities. WSP hosted a Celebration on the Saturday evening of the trek, to celebrate the achievements of all involved. Pressroom Philanthropy was delighted to have joined in the evening, sharing in tears of joy, the laughs, and the triumphs with the participants of ‘Frank to Schanck’—but it was not until after the trek was completed that some of the best stories started coming out. So many inspirational stories. Stories of strength, persistence, generosity, satisfaction, kindness, pride, and much more.


Women’s Spirit Project:WSP Seaford

Portarlington Bellarine

Indented Head

St Leonards

START Frankston

Day 1

Clifton Springs

Port Phillip Bay

Swan Bay

Frankston South

Mt Eliza

Mornington Moorooduc

Queenscliffe

Mount Martha

Point Lonsdale

Day 2 Safety Beach Portsea

Hastings

Dromana

Sorrento Rosebud

French Island Arthurs Seat

Day 3

Merricks Main Ridge

Boneo

WWW2021 Frank to Schanck APRIL 30 - MAY 2, 2021 70km over 3 days Flinders Phillip Island

Cape Schanck FINISH

The participants embraced the WSP spirit and thanks to the encouragement, support and their belief in one another meant that every woman who started the trek, completed the trek.” - Jodie Belyea, Founder Women's Spirit Project. The evening was attended by many members of the WSP community including Peta Murphy MP– Federal Member for Dunkley and Paul Edbrooke MP – State Member for Frankston who shared their own stories of overcoming adversity and who applauded the efforts of all involved. “There are many highlights from the ‘Frank to Schanck’ challenge.

The participants embraced the WSP spirit and thanks to the encouragement, support and their belief in one another meant that every woman who started the trek, completed the trek.” said Jodie.

marketing collateral and supporting the production of a video which captured the breakthroughs, and possibilities realised by the participants during the trekking challenge.

Pressroom Philanthropy was proud to support the WSP’s ‘Frank to Schanck’ Walk including the printing of signage,

Their latest program, Spirit Of Transformation has just launched. This will run from March to June 2022.

The Women’s Spirit Project is a grassroots, volunteer-led initiative which aims to inspire and empower women experiencing disadvantage to transform their lives through fitness, health and wellbeing activities. Find out more at www.womensspiritproject.org.

Year in Review 2021 Pressroom Philanthropy | 7


We’re delighted to dona van to the super cool du

"Foodbank Victoria could not provide the services we do without the generous support from fellow Victorians, like Pressroom Philanthropy." - Dave McNamara, Foodbank Vic CEO.

Foodbank Victoria has been supporting vulnerable Victorians for more than ninety years, working with 533 agencies across Victoria to deliver food relief to those who need it the most. The last eighteen months have been some of their most challenging. It started with the bushfires in the summer of 2019-20 and rolled right into a global pandemic that continues to displace Victorians today. “Foodbank Victoria could not provide the services we do without the generous support from fellow Victorians and through partnerships like the one we share with Pressroom Philanthropy.” Says Dave McNamara, Foodbank CEO.

8 | Pressroom Philanthropy Year in Review 2021

Pressroom recently donated a brand-new refrigerated Mercedes Sprinter van to assist Foodbank with transporting produce and supplies to every corner of Victoria.

The new fully refridgerated Mercedes Benz Sprinter Van is equipped with all the essential items that Foodbank needs for pick ups and most important of all, food deliveries.


nate a super cool udes at Foodbank “Phil and the team at Pressroom Partners have been long term friends of Foodbank Victoria. We are incredibly grateful for their ongoing friendship and support. The practical impact that an additional vehicle on the road will have cannot be underestimated. This van provides us with the ability to get more food out to those who need it the most.” said Dave.

Foodbank Victoria is constantly looking at ways to get more food out to Victorians in need. 2020 saw the introduction of the International Student Pop-up Store, providing free food to students ‘stuck’ in Australia, who were not eligible for any financial support during lockdown. The International Student Pop-up store has had more than 45,000 students from over 120 different countries through the door since it opened. Recent lockdowns have seen numbers spike again with an average increase of 42% each time casual work environments are forced to shut down.

In partnership with the Australian Red Cross, Foodbank Victoria also provides food and personal hygiene hampers to those who are required to isolate during lockdown.

During the two most recent lockdown periods Foodbank Victoria created the first ever ‘drive-thru food relief service’ that saw more than 800 families visit the warehouse to receive food hampers, pet food, nappies, and personal care items with a ‘no questions, no contact’ approach. These services are so well received. Those vulnerable Victorians, isolating and helping keep Victorians safe, feel a real sense of relief when these hampers are delivered.

Foodbank:Vic

Foodbank Victoria continues to be so grateful for the funds and equipment donated that make it possible for these programs to take place. “To provide some context, the Pressroom donated, brand-new refrigerated Mercedes Sprinter van will provide capacity to deliver more than 1800 kilograms of food every day. That is two and a half pallets worth of food per delivery. Over twelve months the donation by Pressroom Philanthropy will deliver more than 430,000 kilograms of food to both our partner agencies and the Foodbank Victoria International Student Pop-up Store. That truly is a life changing amount of food for those in need.” said Dave McNamara.

Recent recipient Helen got in touch to share how the delivery impacted her: “I’m currently in isolation and have just received my provisions pack from Foodbank Victoria. I’m utterly awestruck at how much there is and how well considered it all is, I’m actually shaking”.

I’m utterly awestruck at how much there is and how well considered it all is, I’m actually shaking." - Helen - Recent recipient of Foodbank Vic hamper delivery.

Foodbank is now the largest hunger relief organisation in Australia – servicing over 2,400 charities in every state and territory to enable them to provide food to 815,000 people a month. Find out more at www.foodbank.org. au/?state=vic

Year in Review 2021 Pressroom Philanthropy | 9


Melbourne Salvos:Project 614

Digital Doorknock a great success again!

When The Salvation Army's well-known Red Shield Appeal was impacted by lockdown again, they had to abandon their traditional doorknocking and intersection collecting and quite abruptly revert to a Digital Doorknock. “Pressroom Philanthropy's support of our Digital Doorknock in 2020 and 2021 has been crucial at a time when we were seeing an unprecedented increase in need. Pressroom was the first to set up a community fundraising page.

“It’s not just the financial donation, which is critical, but it's their ongoing interest, support and input that represents what a genuine partnership we have with Pressroom Philanthropy." said Major Brendan Nottle.

They then proceeded to reach out to their network and encourage donations. It was an incredible show of support at a time when we needed it the most, helping us surpass our goal and raise over $200,000”.

Magpie Nest Cafe celebrates Milestone The Magpie Nest Cafe reopened in July after months of serving take-away only. In mid-July Melbourne's Lord Mayor Sally Capp and Angus McKay 7-Eleven CEO & Managing Director, attended to celebrate the serving of 2 million free coffees. This landmark also celebrated 2 million opportunities to meet someone on their pathway to transformation. It was a massive milestone.

Since then, volunteer team numbers have been increasing, those returning and new volunteers who’ve emerged eager to make a difference to Melbourne's most vulnerable.

Melbourne Salvos - Project 614 work with people who are homeless or at risk of homelessness, those suffering from serious mental health issues, people affected by a range of addiction issues and people who are suffering from social poverty. See more at www.salvosproject614.com.au.

10 | Pressroom Philanthropy Year in Review 2021


Mindfull:Aus

Social emotional learning programs that support young champions The Couch International Student Drop-In Centre reopens The Couch program reopened in March, as Project 614 saw significantly increased pandemic affected international student numbers. During 2020/21 lockdowns, Project 614 were providing hundreds of free meals and grocery parcels to international students weekly. The impact that social isolation was having on students who’d arrived early in 2020 and hadn’t yet formed a support network before being plunged into lockdown was becoming obvious. The Couch International Student Drop-In Centre supports students with a hot meal and— importantly—facilitates the formation of a strong sense of community, needed now more than ever.

It’s not just the financial donation, which is critical, but it's their ongoing interest, support and input that represents what a genuine partnership we have with Pressroom Philanthropy.” - Major Brendan Nottle, Melbourne Salvos - Project 614. For these students, being in Melbourne, without a support network is very tough, especially when isolated from families, and unable to go home. Meals Delivered to Casual workers During Melbourne's 4th lockdown Project 614 responded to another very real need, by delivering frozen meals to the doors of casual workers who’d lost their income. They delivered all over the metropolitan Melbourne area and beyond, delivering more than 1500 meals over a 5-day period in donated freezer vans.

The purpose of Mindfull Aus is to put wellness back into the hands of individuals in high-risk areas of Australia. They equip individuals with skills, strategies, and techniques, to learn to live healthy, happy, and fulfilling lives. Mindfull Aus (MA) supports the community with evidence-based training, workshops, speaking engagements, and primary school program facilitations for parents, teachers, and students. Matt Runnalls CEO and Founder of Mindfull Aus says that they’re really passionate about ensuring that the program is the most effective and impactful for these young champions and more importantly that it’s a sustainable program. “Students need to be able to retain their learnings through their teenage years and most critically to be armed to face lifelong mental health challenges,” he says. “We’re excited about our upcoming shift towards another Impact Assessment of our primary school social-emotional learning program – Healthier Hearts & Lighter Minds,” Matt says. Since March 2020 there’s been an alarmingly increased number of people reach out, tap into, and seek support during these most challenging months. Normally we would be quite encouraged by this, knowing that people are being proactive, however, Matt says that they’ve found it incredibly difficult to not feel overwhelmed.

“As mental health challenges are readily presenting themselves, it’s comforting to know we are better positioned to support people, because of Pressroom Philanthropy. I just want to say a huge thank you to Phil, Joran, and the team. To be able to have the support of creative design and access to printing, will have profound impacts on all those that seek further information, support, and resources.” Says Matt.

“Due to lockdown restrictions, we have been unable to host four of our usual income stream events to provide affordable and accessible help and support. This is really challenging for a charity our size,” said Matt. “But we’ve changed our approach—when we’d normally be out facilitating—we’ve been shifting content online; creating and developing engaging initiatives that will hold us in good stead on the other side.”

The purpose at Mindfull Aus is to encourage those in high risk areas of Australia to put wellness back into their own hands. Find out more at www.mindfullaus.org.

Year in Review 2021 Pressroom Philanthropy | 11


Peter Mac’s new Elekta Gamma Knife In 2019, I reached out to Jennifer Doubell the foundation director at the Peter MacCallum Cancer Institute in Parkville Victoria. For many years I’d taken a keen interest in their work, and I discussed with Jennifer the possibility of supporting a bigticket item project. On a tour of their new facility, she told me of the new Elekta Gamma Knife which had been ordered and was going to be installed in 2019/20. With my love of big machinery, it ticked all the boxes with me. She sent me updates but when I viewed the installation film clip I was hooked and looked forward to seeing this new kit in action.

The Gamma Knife is not actually a knife; it is a non-invasive stereotactic radiosurgery and radiotherapy device used to deliver highly accurate doses of radiation to treat small to medium size lesions inside the skull.

After a cup of tea, we were soon down in the bowels of their amazing facility being shown the sleek Gamma Knife in its lead lined room. Circling around to the control room where talented technicians delighted in explaining to me how everything works, I soon found myself staring at a screen showing a patient with an Acoustic Neuroma. “Ahhh—there’s something I know a thing or two about.” In 2003 I was diagnosed with an ‘acoustic neuroma’ – a non-cancerous tumour that grows on the acoustic nerve. This nerve is responsible for controlling hearing and balance. Within days of diagnosis, I lost about 50% of hearing in one ear. At the time, surgical removal came with significant risks, but surgery was my best local option. I underwent an 11-hour operation and made a full recovery except for the loss of hearing in that ear. Astoundingly, patients can now receive their Gamma Knife treatment and go home the same day! “A vast improvement on the 8 weeks it took me for a full recovery.” Phil says. “For patients who have benign brain tumours, lumps that grow particularly at the base of the skull where it’s hard for a surgeon to access, radiation offers an equivalent probability of controlling the tumour, but with very few side effects, so they don’t have to undergo an operation. They don’t have to stop driving. 12 | Pressroom Philanthropy Year in Review 2021

I can only marvel at the power of the advances of technology and of the Gamma Knife." - Phil Taylor - CEO - Pressroom Philanthropy They don’t have the risks of surgery.” Dr Claire Phillips, Department of Radiation Oncology Acting Director, and lead clinician for the Gamma Knife Service at Peter Mac said. Thanks to generous philanthropic support from the community, Peter Mac was able to secure this cutting-edge radiotherapy device which was equally co-funded by

the Victorian Government. It is expected to treat up to 500 patients per year. Pressroom Philanthropy has become a major supporter too.

Peter MacCallum Cancer Centre is a world leading cancer research, education and treatment centre and Australia’s only public health service solely dedicated to caring for people affected by cancer. Find out more at www.petermac.org


Peter Mac:Cancer Centre

Meet Dr Nicholas Hardcastle, Physical Sciences Research Lead at Peter MacCallum Cancer Centre It has been estimated that 151,000 new cancer cases will be diagnosed in Australia this year.

University of Wisconsin-Madison, USA, before coming to Peter Mac to do his clinical certification.

Research is one of the best ways to improve the health outcomes of people with cancer. Quite simply, more research means more discoveries and new treatments that will help prevent, detect, treat, and cure cancers. Medical Physicists work at the interface of ever advancing technology and patient care and Dr Nicholas Hardcastle is at the forefront of this pursuit in Radiation Oncology at Peter Mac.

Radiation Oncology is one of the principal treatments of cancer, with approximately half of all patients with cancer potentially benefiting from radiation therapy.

After a PhD at the University of Wollongong, Dr Hardcastle completed a post-doctoral fellowship at the

Dr Hardcastle’s clinical and research interests are in stereotactic ablative body radiation therapy, motion management and use of imaging in radiation therapy, all of which combine to ensure a highly precise dose of radiation is delivered to exactly the right spot.

The current work of Dr Hardcastle is crucial in ensuring that the radiotherapy Peter Mac provides in clinical trials is safe and highly effective. His work also seeks to develop new technologies within radiation oncology to improve outcomes for patients with cancer. Pressroom Philanthropy has committed to supporting the vital work of Dr Hardcastle in the role of Physical Sciences Research Lead at Peter Mac for at least three years. “We were delighted to have the opportunity to engage with Peter Mac and to support the wonderful work of Dr Hardcastle,” said Mr Phil Taylor from Pressroom Philanthropy. Year in Review 2021 Pressroom Philanthropy | 13


Aussie:Pops

Aussie Pops: music to our ears The Victorian live music scene was completely decimated overnight by COVID-19 and is one of the worst affected industry sectors. 700 Victorian live music venues went silent with 100,000 gigs cancelled during 2020 and $1.42 billions of economic gain to Victoria lost.

As of 17 February 2021, figures released by music rights organisation APRA AMCOS reveal that live music is operating at less than 4% of preCOVID-19 levels resulting from the waves of lockdowns, state border closures and audience limitations. In recognising the plight of the live music ecosystem, a group of generous Melbourne business leaders responded by creating ‘The Music for Victoria Fund’ and have, so far, donated $500,000. This seed funding will allow $2,000 grants to be given to venues, pay performers, create hundreds of gigs and bring back the joy of live music to thousands of Victorians.

14 | Pressroom Philanthropy Year in Review 2021

The Music for Victoria Fund responds to two simple questions: How do we provide great experiences with which Victorians can re-engage? How can we provide work for the many artists and support crew who have been so heavily impacted by COVID-19 restrictions? In March 2021, The Music for Victoria Concert was staged and ‘Getting the band back together’ was held at Hamer Hall. A Gala event indeed—the starstudded line-up of performers included, John Foreman's Aussie Pops Orchestra, together with James Morrison, Silvie Paladino, Nina Ferro and Chris Sebastian and more—a celebration of both music and generosity.

“We are so grateful to Phil, Joran and all of the team at Pressroom Philanthropy for their support of the Music for Victoria concert event." says John Foreman. "The physical program that Joran created was visually stunning, very high quality and, importantly, a significant tool in explaining to our supporters how the project worked, and what it aimed to achieve. It was wonderful for us to be able to provide the fund's supporters with a keepsake of superb quality and excellent design.” See how you can help join the cause: www. artscentremelbourne. com.au/join-support/ music-for-victoria

For over 30 years, the Australian Pops Orchestra (APO) has presented a unique blend of popular classical and contemporary music to Australian audiences. See more at www.apoconcerts.com


TeamSports:4All

TeamSports4All creates the circuit break Australia is a sporting nation with sport central to our society. We play sport because we enjoy it, but there are also individual and societal dividends to sports participation. Sport is played at school, we watch it on television and live, idolising many who reach the top. For many, but not all Australians, playing sport is a given.

TeamSports4All (TS4A) ensures all kids, particularly from disadvantaged backgrounds, are given the opportunity to participate in team sports. “For the boys and girls that TS4A helps, sport can be a ray of hope. We like to say we are getting kids into a good gang, rather than a bad one,” says Chairperson Cameron Dare.

The first item we produced for TS4A was their Case For Support. This gave Pressroom Philanthropy an opportunity to harmonise the TS4A branding. From that, we created their Brand Guide.

“What we do is create a channel to a life that includes sport, that might not have otherwise existed”. For many families, they are quite simply costed out of participation with registration for a single season costing anywhere from $250 to $800 per child, and that doesn’t include kit! Children love being part of a team— that feeling of inclusion is a positive experience: wearing a uniform creates an immediate sense of belonging and avoids the stigma of being disadvantaged and not being able to play sport.

“We feel so privileged to have the support of Pressroom. They have taken all our digital and print assets to an entirely new level that we’d never have been able to achieve without them,” says Cameron.

This all has a positive ripple effect in the community for the children and their families, by enhancing social inclusion, providing better health outcomes, reducing crime and drug rates. Pressroom has been proud to support this awesome charity with graphic design, marketing, consulting, printing, and branding support.

“It’s not just their expertise in design and print that has been helpful, it’s the fact they understand the NFP sector so well. They know exactly how to support organisations like TS4A. In short, they’ve been a god send.”

TeamSport4All assist families who are going through financial and/or social hardship and identified as a family who would benefit from being involved in community team sport. See more at www.teamsports4all.com.au

Year in Review 2021 Pressroom Philanthropy | 15


123:Read2Me

I,2,3 – Improved optics increasing awareness

Many of us take for granted that all children are read bedtime stories. But that is not always the case— unfortunately.

When Pressroom connected with 123Read2Me (123) we focused on overhauling their branding, brochures, stickers, bookmarks, and website to create cohesive messaging to turbocharge awareness of 123, which brings books to children in need. Jeff and Melinda Shelley, Founders of 123, say that the approach and support from Pressroom, has allowed them to reduce their long wish list and to make important improvements that are already reaping benefits. The first steps to literacy start with putting books in the hands of children and research shows how important it is: “The highest rate of return in early childhood development comes from investing as early as possible, from birth through age five, in disadvantaged families. Starting at age three or four is too little too late, as it fails to recognize that skills beget skills in a complementary and dynamic way. Efforts should focus on the first years for the greatest efficiency and effectiveness. The best investment is in quality early childhood development from birth to five for disadvantaged children and their families.” James J. Heckman* We’ve worked together—Pressroom and 123—on exciting donation box designs, to provide eye-catching, easily recognisable receiving points for much-needed books to be placed in Bunnings stores, Bendigo Bank and other retail outlets. “Another 15 boxes have just been ordered by childcare centres” says Jeff. “We’re also in discussion with Officeworks to trial collection boxes in 40 of their 167 stores. This is really exciting news, however as each box costs $200, each request brings with it a funding challenge.” The opportunity to expand 123’s visibility with these boxes highlights a need for increased funding on top of their current and urgent focus to secure a 600m2 warehouse to provide space for both storage and sorting. Melinda says. 16 | Pressroom Philanthropy Year in Review 2021

Generosity overflowing!

It’s exciting to need to empty the 123Read2Me donation boxes so frequently! In Mornington alone, 123 collected a trailer-load of 30 boxes of donated books plus multiple big shopping bags bulging and threatening to break. Then a week later they needed to do it all over again. 123Read2Me donation boxes are already in Officeworks stores in Frankston, Cranbourne, Mornington, Keysborough, Pakenham, and Fern Tree Gully. And soon to be in Menton, Vermont South, and the Officeworks headquarters in East Bentleigh—watch this space for more.

“As a charity, we’re always short of funds, we’re used to making do, and in that sense 2021 is no different—our focus is on getting the job done.” • Since September 2020, 155,000 new and 75,000 ‘gently-loved’ books have been generously donated and then distributed around Australia by 123. • They've recently started to send books further afield. Three pallets of books were shipped to the Northern Territory and another two pallets to Sunraysia. • 123 is proud to be supporting the ‘Sunraysia Book Week Program’ (late August) where every child in a kindergarten and supported playgroup will be given two books to take home.

“Covid slows us, but it doesn’t stop us. We have many big ideas which will help increase 123’s impact and improve our efficiency in getting many books into the hands of children in need” says Jeff. “We look forward to the ongoing practical support and creative contribution from Pressroom Philanthropy and other partners through 2021.” *James J. Heckman is the Henry Schultz

Distinguished Service Professor of Economics

at The University of Chicago, a Nobel Laureate in Economics and an expert in the economics of human development.

123Read2Me currently provides children in low socioeconomic communities with FREE quality children’s books through recycled books or new ones purchased with cash donations. See more at www.123read2me.org.au.


Feed:Me

Waste to taste: much-loved gourmet meals taking off Many mistake the Bellarine Peninsula as affluent—a holiday destination down the coast—but the reality is different.

Feed Me (FM) feel they’re only just getting started, delivering hearty, nutritious, gourmet meals to those who are doing it tough, and they’re also operating a warehouse-style pay-what-you-can café and mini-mart in Ocean Grove. The founders Lana Purcell and Anthony Woodbury are both utilising their extensive hospitality industry experience as caterer and chef respectively. “It’s a simple motto that we operate by: No questions. No agendas. This has grounded us as we’ve rapidly become a much-loved food rescue service for those in the community who need a hand – for as little or as long as they need.” said Lana. “It’s been just over two years since we have opened our doors to the struggling, the unappreciated, and to those who have fallen through the cracks. I couldn’t be more proud or grateful for what we have achieved so far, and I cannot wait to grow the support we can provide for the years ahead.” said Anthony. Over the first two years, FM has been able to save over 536,722 kgs of food from landfill and provide over 248,650 meals to the community.

What started as a humble food delivery service of 50 meals outside a Portarlington church in 2019 has rapidly grown to service Geelong, the Bellarine, and Surf Coast. “It can be embarrassing the amount of food and waste that is coming out of our cafes, restaurants, supermarkets and wineries.” Lana says. “There are people who can really make use of this and who need our support”.

Local duo Lana Purcell and Anthony Woodbury (pictured) have 'no questions, no agendas' when it comes to supporting the Bellarine Peninsula, Geelong and the Surf Coast.

Being able to produce, and deliver, over 7,000 of these meals each week to those in-need is by no means an easy feat and the dishes being prepared are nutritious, gourmet and absolutely delicious—here is one menu for example: • Coconut prawn rosti stack with a chilli sauce. • Smokey roast chicken with charred broccoli, roast baby carrots and wild herb tomato chutney. • Warmed caramel pear cake with salted macadamia toffee.

To help fuel the growth and support the operations of Feed Me, Pressroom Philanthropy has contributed kitchen equipment to increase the output of meals and marketing assistance to drive greater awareness of their impact in the community.

The motto of Feed Me Bellarine is simple, but yet it perfectly describes how local duo Lana Purcell and Anthony Woodbury feel about their creation. Find out more at www.feedmebellarine.com.au

Year in Review 2021 Pressroom Philanthropy | 17


Helping:Hoops

Supporting inclusion is a slam-dunk with Helping Hoops

Speaking with Clinton Meehan, the Founder and Executive Director of Helping Hoops (HH) as he describes how they support young people across Melbourne, is, well, totally exciting and inspiring. HH currently runs 14 programs that provide the opportunity for 600 children and young people to play 2 hours of basketball each Thursday afternoon. They’re supported, coached, inspired, and empowered. “Sport is their outlet. It’s their exercise, but it’s so much more… it’s the social cohesion, building connections and relationships with each other that really make the difference” says Clinton. “We have learned that our impact goes beyond the basketball court, affecting the children and young people positively. The human connection and having a safe, welcoming, and inclusive space for kids to participate in sport is the greatest gift of all.” “The most significant way, in fact, the best way, partners can assist HH is to support one of our programs, just as Pressroom Philanthropy has done in supporting the Kensington program for 18 | Pressroom Philanthropy Year in Review 2021

2021.˝ Pressroom additionally funded the development of a Diversity, Equity & Inclusion Strategy, to continue the leading work we do within the communities we serve. Also, the Pressroom design and printing support will really assist, so we’re looking forward to multi-faceted benefits from our relationship through 2021 and beyond.”

Game Changers Luncheon Helping Hoops ‘Game Changers’ luncheon was held in late November and was a huge success raising $26,000.

Over 150 keen basketball enthusiasts enjoyed a hearty lunch at Half Acre in South Melbourne. The Speakers on the Couch, featured an all-star line-up of powerful voices from the sporting community and how they are driving change.

Helping Hoops’ mission is to use basketball to inspire, empower and support children and young people. They achieve this through providing free community-based programs that instill values and skills that benefit participants in their everyday lives. Find out more at www.helpinghoops.com.au.


Chill Out:and Look About

Going social draws a larger crowd Who would have thought that road safety messages could draw a crowd? Road safety, boring right? Wrong… here’s why.

“Already we have a 5-year social media strategy, a new social platform, and a new professional website.”

When Frankston High Year 9 student Dylan Briggs was killed riding his bike home from school in March 2020, his family and classmates banded together to create something positive out of the tragedy…and Chill Out and Look About (COLA) was born. Moved by the story, Pressroom has provided marketing assistance, a boosted social media strategy, and access to digital agency: Foresight Digital Media.

“We received the Frankston City Council Australia Day 2021 Community Event of the Year Award and student Kai Malcolm, COLA’s web designer, awarded Young Citizen of the Year for Frankston.”

“The greatest value in the Pressroom relationship, has been the passion they’ve shown our case, they’ve enabled us to recognise that we’ll be taken seriously, publicly and professionally, and that collaborative support is available.” Sarah-Jane Briggs, Dylan’s mother says. “We’re proud that this support is already attracting attention.”

“We’re creating a more comprehensive schools presentation incorporating a parent presentation opportunity.” “And our big news is that we’ve commenced production of our second video due later in 2021. The theme is “it could happen to you too”, sharing community road trauma stories including Victoria police and Ambulance Victoria.” “But better yet, we’ve been endorsed and supported by Victoria police who are working with us sharing our weekly social media posts and promoting our initiative on their ‘Eyewatch’ platform.”

The Chill Out & Look About initiative aims to improve road safety awareness for all road users. The initiative honours the memory of Dylan Briggs, who tragically died while riding his bike home from school in March 2020. Find out more at www.chilloutlookabout.org.

Rumbalara:FNC

Community stronger: increased Resilience & Adaptability Located in the sunny central Victorian town of Shepparton, the Rumbalara Football and Netball Club has grown into a local hub. Providing a base for sporting participation, and assisting with programs providing education, health, leadership, and social support, Rumbalara operates in conjunction with partner organisations in the local community.

The Dungala Kaiela Future Fund, was established to avoid the need for government funding. Indigenous decision-making underpins the model, and 100% of endowment funds are gifted to Rumbalara to operate their programs. Kylie Briggs, Rumbalara Finance Manager, explains that the greatest challenge through 2020/2021 was that members couldn’t play sport. “The club responded by recruiting members as volunteers to help those affected by the COVID-19 virus – proving once again the strength, resilience and adaptability of the community,” she recalls. Pressroom Philanthropy has entered the second year of a three-year commitment to the Dungala Kaiela Future Fund, providing monetary support which Kylie explains has not only helped underpin their work, but provided leadership for other donors to follow.

Rumbalara is dedicated to strengthening the community and bringing families together through strong, vibrant leadership. It is a place of belonging, a place that people of all ages and backgrounds can call their own. The Club is instrumental in creating and driving regional change for the betterment of everyone. It personifies reconciliation in action. Find out more at www.rfnc.com.au. Year in Review 2021 Pressroom Philanthropy | 19


Aardvark:Music

Flexibility & technology buoy Aardvark

The challenges of 2020 and 2021 have brought about many positive changes at Aardvark Music. A strong funding strategy, a new corporate partnership program, and a new ‘look’ are each massively positive achievements. The team is buoyed by the impact of all of this. Aardvark is feeling more secure and looking very bright, shiny, and professional as a result. Like many, our music programs moved online, with the loss of face-to-face connection and ability to record in a studio dealing a real blow to Aardvarkians, many of whom became disengaged and needed support for mental health issues. The punches kept coming. Some grants were put on hold, making funding the programs tricky, and Aardvark also lost its venue due to COVID restrictions. Despite all of this, the wonderful Aardvark programs team worked hard

to create an engaging online program using BandLab software: a first for them.

music that reaches far beyond the program itself.

A new funding strategy that focuses on growth and diversifying funding streams to manage risk, has been developed alongside a new corporate partnership program and rebranding.

“It was great to hear from Aardvark Music that the support we’ve been able to provide has had an incredible impact in a time when other funding was limited,” Phil reports. “A venue that meets their needs can now be sought without relying on pro-bono offers. This is crucial for the stability of the program after such a disrupted year, and being able to offer printing support was brilliant, coming at just the right time to support them in their rebranding.”

Aardvark Music has been incredibly excited to re-engage with their young people face-to-face in 2021, especially to rebuild connections with those who couldn’t participate online. Phil Taylor, Pressroom CEO, says he was impressed by Aardvark’s approach, as they create a community of young people through

At Aardvark, music therapists, musicians and youth mentors work with young people to write, record and perform original music together in groups. Learn more about Aardvark at www.aardvarkmusic.org.

GirlsRock!:Melbourne

Girls Rock! becomes super amplified! The Girls Rock! Melbourne team are really amplifying their message and getting it out there to a wider audience. Their recent move to more online delivery to serve communities of young music lovers all over the state has brought forward their decision, to in September, change their name from ‘Girls Rock! Melbourne’ (GRM) to ‘Amplified VIC’. “This brand aligns more closely with our mission to amplify the voices of underrepresented groups in the music industry, by bolstering their self-confidence and arming them with the knowledge and skills they need to succeed. Further, GRM has always been an organisation that embraces diversity and inclusion. We think it’s important to have a name that reflects our community of female, trans, and gender diverse youth, staff, and volunteers.” Executive Director, Shannon Driscoll says. It’s very positive that GRM’s online activities have increased their audience. 20 | Pressroom Philanthropy Year in Review 2021

“We have some great news—we’re so excited to have received a grant from VicHealth which will enable us to create a safe and moderated online community space to provide educational and empowering experiences and a sense of community that our camps are known for.

And this includes those where physical events were previously geographically inaccessible, but also for those living with disabilities, or those suffering serious illness who can now attend online.

Girls Rock amplifies the voices of female, trans, and gender diverse youth through music education and positive mentorship. See more at www.girlsrockmelbourne.com.

“And through all of this Pressroom’s financial support has helped us maintain our loyal team and work on future-proofing our programs to make sure we can continue to deliver them effectively, either in-person or online, pandemic or no pandemic” Shannon says.


Big Group:Hug

Hugs and Laughter still best medicine at Big Group Hug

Currently scheduled for 15 October 2021, the ‘Comedy For A Cause’ fund-raising event in support of Big Group Hug (BGH) sounds like a lot of fun, with a line-up of some of the best comedians from the Sydney and Melbourne International Comedy Festival—Mark your diaries now. The family and community focus of BGH was definitely what attracted Pressroom Philanthropy to get in touch and talk about how best we could support their programs to meet the needs of vulnerable and disadvantaged children and their families. Demand at BGH has increased 59% due to COVID-19. “We have continued to meet increased needs but, as the pandemic rolls on, that demand only continues to grow,” explains BGH Director Angela Wood. “The situation has been complicated by a simultaneous drop in the ability to accept goods from the public due to the government’s COVID restrictions, and a drop in all traditional forms of support created a ‘perfect-storm’ for us.” “Last year also highlighted, however, that the human spirit is a powerful force. We experienced genuine resilience and hope through this difficult time with demonstrations of personal courage from individuals, and the collective, as everyone involved found it within themselves to meet the challenges of the times.”

installed so people could find the donation warehouse was incredibly valuable,” she points out. Angela and Geraldine say that Pressroom support has been authentic, overflowing, and incredibly important to BGH’s success this year. “We’re humbled by that support, and so incredibly grateful for everything.” Don’t miss the ‘Comedy For A Cause’ fundraising event or consider making a financial donation to Big Group Hug at big-group-hug.raisely.com Every bit helps put a squeeze on childhood poverty. ‘Comedy For A Cause’ Fund-raising Event booking link: www.comedyforacause. net/tc-events/bgh/?fbc lid=IwAR0n7n00eL8SYtz9hgXdt Tp-jyjSrtmO7ce_5BySIcr5oTSBi chkW9M9gxc

“Support from Pressroom reinvigorated our dream of revamping our website and branding – even the simple, yet so important, task of getting signs made and

The Big Group Hug works with local communities to respond to the immediate material needs of vulnerable and disadvantaged children and their families. Find out more at www.biggrouphug.org.

CM:Vic

Jam packed calendar of accessible music

“Importantly, in 2020, Community Music Victoria (CMVic) learned that by delivering our programs online, we were able to reach people who might otherwise have been excluded. It was heart-warming to see so many new faces at our events! Pressroom's advice and help have been invaluable as we continue to reach out to new audiences to spread the word – we can all make music!” Craig Barrie, Digital Coordinator says. Designed to enhance health, wellbeing, communities, and connectedness CMVic’s programs deliver through active music-making. CMVic is now looking forward to running exciting hybrid onsite/online events due to knowing how to adapt to abrupt change: • Through Music Software Workshops and leaders' networking forums, they’ll help leaders distanced from their groups. • On 28 August, a hybrid music-making residential camp, will be broadcast from Musicfest Hubs—Mildura, Emerald and Ballan— for participants from Victoria or anywhere! • There’ll be a celebration of the humble ukulele—a great tool for delivering people from isolation—in September at the Boroondara Uke Festival. • The ‘Amberley’ Singing Camp will help singing leaders reconnect and recover in October. The positive health benefits of participatory music making has never been more important, so we're working to make more accessible opportunities across the state.

CMVic enhances health and wellbeing, and lessens social isolation, through participation in active music making. See more at www.cmvic.org.au. Year in Review 2021 Pressroom Philanthropy | 21


Enact:Tas

Connecting the pieces for a great coastal experience

The Eaglehawk Neck Coastal Track (ENACT - Eaglehawk Neck Action Community Taskforce) is a community-led project which, when complete, will provide a safe, all weather walking track connecting some of Tasmania’s most spectacular coastal attractions.

The new path will run from the Tessellated Pavement car park to the impressive Blowhole, through the Coastal Reserve and quirky Doo Town, then up to the Tasman Arch and Devil’s Kitchen precinct, where it will connect with the Waterfall Bay Track and Tasman Trail. Through some Tassie connections, Pressroom CEO Phil Taylor and the team jumped on board to support the project by developing a more user-friendly website, which would improve ENACT’s online reach and engagement.

Chris Hart, Treasurer of the ENACT project, told us that there are numerous stakeholders that need to align for the project to be completed. “The track will run through land owned by different levels of government and community,” he explains, “so addressing the needs of each group has been quite a balancing act, with miscommunications actually resulting in some delays last year.”

Stage One of the track – the most challenging in terms of the number and diverse requirements of stakeholders – by later this year. Communications, clearly, is key, and Pressroom has been working in the background to assist, by revamping the ENACT website. “The resulting website is now a great information hub for the community, and we’ve been impressed by the professionalism of Pressroom.” Chris says.

The ENACT team has pressed on with patience and persistence, remaining committed to the goal of completing

ENACT builds on their spectacular setting and sense of community. Their mission is to conserve, enhance and protect for visitors and future generations. Find out more at www.eaglehawkneck.org.

Derwent Valley:Railway

We’re along for the ride on the Derwent Valley Railway

Many have long been enchanted by historic railways. The Derwent Valley Railway’s (DVR) fleet of engines and carriages, all in various stages of restoration, is a railway enthusiast’s dream—and it certainly had Pressroom CEO Phil Taylor intrigued.

Imagine taking your family on a historic train ride through Tasmania’s beautiful countryside in one of these historic trains. DVR, a not-for-profit organisation, operated by a diverse group of volunteers, is working towards creating that experience. Owen Andrews, DVR Secretary, is excited to finally be able to announce that a State Government grant to cover the substantial cost of their public liability insurance was received in June and they are now focusing on the next stage of securing a lease over the railway. Financial viability is always challenging. While we have been unable to operate 22 | Pressroom Philanthropy Year in Review 2021

"Pressroom Philanthropy’s monetary grant will set us up well by providing improved volunteer facilities which are already under construction. These will not only boost productivity and help us attract new members, but will also lift morale—as, indeed, has the donation itself and the commencement of construction, which was welcome good news to our volunteers and members in a very difficult period.”

trains we have survived on donations and revenue raised from the sale of scrap steel. However, neither of these forms of income is sustainable long-term, so we continue to seek support to achieve our goals. As the State Government Grant experience demonstrated, persistence and teamwork win in the end.

The Derwent Valley Railway was established in 1990 to preserve the Derwent Valley railway line. They are a not for profit, volunteer based organisation. Find out more at www.dvr.org.au.


OUR NEW INITIATIVE FOR NOT-FOR-PROFITS

We’re talking postcards Would you like to Donate?

Would you like to Register?

from individuals, We rely on the continuous support to make a families and organisations who wish with positive difference to the lives of people deductible. tax are $2 over Donations dementia. u/donate/ fes.com.a ementiaca umbrellad

café We welcome new members to our umbrella you know community every week. If you or someone to hear from you. is experiencing dementia, we’d love /#signup u/contact fes.com.a ementiaca umbrellad

Our Locations

DID YOU KNOW?

Friendship Café

Koonung Café

Seawinds Community Hub, 11a Allambi Avenue, Capel Sound

Koonung Cottage Community House, 109 Koonung Road, Blackburn North

Sorrento Community Centre 860 – 868 Melbourne Road Sorrento

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Rosebud

Blackburn North

Opening August 2021

Box Hill South Neighbourhood House, 47 Kitchener Street, Box Hill South

One Community Church, 184 Surrey Road, Blackburn

umbrelladementiacafes.com.au/cafes/ Umbrella Dementia Cafés has 5 locations.

Get social with us

Café Of Connections

The Umbrella Club

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the cultural values and Our café social groups directly reflect in, providing you with a identity of the community it operates There is no one size fits all sense of belonging and acceptance. and your specific needs. approach, the café is tailored to you

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Direct Mail requires 21% less cognitive effort to process than email? And, Direct Mail offers a 29% return on investment?* *Sighted reference: https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref

Here at Pressroom Philanthropy, we’d be happy to donate the design and print of a run of postcards for your organisation. Perhaps start with a run of 5,000 to test the market? And... we’re happy to help with any creative ideas - just ask! See what our other orgs have to say... “Everything about our postcard makes us smile and we continue to feel an enormous sense of validation every time someone uses them to connect or donate to us.” - Kirsty Porter, Umbrella Dementia Cafés

Specifications

210x99mm, 200gsm matte board. Qr codes can be sourced and included. “The DL postcards designed and produced by Pressroom Partners are proving to be a very effective tool in sharing our important work across Victoria and the country.” - Jeff Shelley, 123Read2Me

Get in touch today to talk more about your new postcards.

Email Joran at joran@pressroompartners.com.au or call on 03 8579 6300 (9-5pm). P R E S S R O O M

P H I L A N T H R O P Y


P R E S S R O O M

P H I L A N T H R O P Y

Get in touch today.

Mail: Level 19, 41 Exhibition St, Melbourne 3000 Phone: 03 8579 6300 Email: philanthropy@pressroompartners.com.au Web: www.pressroomphilanthropy.com.au Pressroom Philanthropy is a division of Pressroom Partners.


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