September 2, 2023 • The Omni Hotel, Fort Worth, Texas.
Trying to put the “why” of this event into words was honestly challenging. Friday Night Fiesta wasn’t broken. In fact, the 2022 sale was the best one we had in the 10 years since Jason Spence & I started the event. However, I felt a calling or need to do more for the industry. Megan regularly says “you are something!” and maybe she’s right. My lack of contentment has been both a blessing and a curse in my professional career because good enough has never been good enough for me. The fact is, the show goat business is changing in multiple facets. Reproductive technology, genetic advancements, virtual marketing avenues, and nutrition: all driven by raw competition!
