HOSPITALITYWEAR
Helping you unlock sales and achieve wins in this exciting sector!
TURN UNIFORMS INTO SALES WINS
Maximise the Premier range in the hospitality space. Identify the right styles, target seasonal peaks and sell with confidence in a market that is bigger than you think!
ARE EMPLOYED IN THE HOSPITALITY SECTOR IN THE UK!
3.5M PEOPLE THAT’S A LOT OF UNIFORMS * * Source: ukhospitality.org.uk
COFFEE SHOPS
FOOD MARKETS
FARM SHOPS
MARKET SIZE & SECTORS
Hospitality is the UK’s third-largest employer* making it a huge sector with massive opportunities.
*Source: ukhospitality.org.uk
THE RIGHT UNIFORM FOR THE JOB
From premium hotel front-of-house teams to street food vendors and chefs in need of protective kitchen wear, every role in hospitality depends on the right uniform.
UNDERSTANDING YOUR CUSTOMER
1. Do they have a brand look?
2. How much are they willing to spend?
3. Practically, what do they need?
4. How many uniforms do they need?
5. When is their peak season?
LET’S EXPLORE THESE SOME MORE
DO THEY HAVE A BRAND LOOK?
• Identif y the main colours used in their logo.
• Reflect these colours through their uniforms.
• Bring branding, interiors and uniforms together through colour.
PR204
PR020
PR165
VALUE PREMIUM
HOW MUCH ARE THEY WILLING TO SPEND?
STONEHOUSE
Ask what dining experience they want to create - luxury or casual. This guides how much they are willing to invest and which uniforms fit their brand and budget.
BREWERY
STONEHOUSE STONEHOUSE
• For value, the ‘Colours Collection’ of aprons , and Poplin range of shirts offers great quality, durable basics. Offer print branding for those on a budget.
STONEHOUSE
• For premium, the ‘Artisan’ and ‘Utility 2.0’ collections deliver stylish, high-end fabrics and designs. Offer embroidery branding for those who have the extra to spend.
BREWERY
STONEHOUSE
PRACTICALLY, WHAT DO THEY NEED?
With brand and budget set, now focus on their practical uniform needs with functional design and performance fabrics.
CLOTH HOLDER
HOW MANY UNIFORMS DO THEY NEED?
• How many staf f need uniforms?
• How many shir ts, tees and aprons per person per week?
• Can bundle deals be of fered?
• What’s staff turnover like?
• Are they seasonal or temporary?
UP-SELL AND CROSS-SELL
The initial enquiry might be for aprons but what are they wearing underneath or on top? Upsell with shirts, tees, trousers and outerwear.
Be smart with your contacts one hotel can open the door to outfitting every team.
- SPA
SEASONAL SELLING
• Use slower months like January–February to refresh uniforms.
• Spring and summer bring festivals, events and outdoor dining.
• Autumn and the festive season are perfect for seasonal staff.
• National days, sports and community events.
A YEAR OF OPPORTUNITY
There are loads of opportunities to sell hospitalitywear - just make sure you reach out to clients before events and busy periods so you’ve got plenty of time to sort orders and deliver on time.
JAN
FEB
Venues refresh branding, interiors and uniforms for the year ahead.
Wedding Fayre season starts and hotel staff need to look their best.
MAR
APR
MAY
JUN
JUL
Plans for Easter activities, children’s pop-up events and spring food festivals.
Holiday resorts hire seasonal staff for peak summer season.
Preparation for September’s student intake for catering and health and beauty colleges.
Farm shops and garden centres in full swing with pop-up events.
Themed craft and cookery events for children in the school holidays.
AUG
SEP
M T W T F S S
Music festivals bring street food vans and promotional giveaways.
Hotels host corporate events and business conferences. for end-of-year.
OCT M T W T F S S
Venues hire seasonal staff for peak Christmas season.
NOV
DEC
Christmas markets and pop-up events staff need fresh uniforms.
Personalised aprons make a great gift idea for friends and family.
WHAT ARE THE CURRENT TRENDS?
Hospitalitywear is always evolving with new styles, fabrics and aesthetics. We know the trends and have the biggest range of hospitality clothing in the industry.
BOLD COLOUR
Beyond black and neutrals, colour drives brand identity.
SUSTAINABLE MATERIALS
There’s a growing demand for clothing made more responsibly.
Gender-neutral fits and streetwear-inspired modern uniforms.
THE TOOLS TO HELP YOU SELL
