IMPROVING THE ATHLETE
EXPERIENCE
W
hile the sports tourism industry’s growth is remarkable, it’s not an endless stream of revenue to be tapped. Stakeholders in the industry need to understand this growth is being fueled on the backs of hard-working parents and individuals who make great physical and financial sacrifices to compete in their chosen sport. While the will to win will always be present, the rising cost of travel sports has created an environment where expectations are higher than they’ve ever been.