2026 Virginia State Guide to Sports

Welcome to Virginia!

As excitement builds across North America for the 2026 FIFA World Cup, Virginia stands ready to welcome travelers and event organizers alike to a place where the spirit of sport meets the art of exploration. Whether you’re journeying between matches or planning your next tournament, the Commonwealth offers an ideal stop along the mid-Atlantic corridor, a destination rich in athletic opportunity and discovery.

We're proud to represent a statewide network of destinations and facilities that understand what it takes to host exceptional events. From youth and amateur competitions to professional training and collegiate championships, Virginia’s venues have earned a reputation for quality, accessibility and genuine collaboration. Our partner CVBs, sports commissions, parks departments and facility leaders all share one goal: helping planners and athletes succeed. That expertise makes every event here a winning experience.

The action doesn’t stop when the final whistle blows. Between matches, travelers will discover a state that invites them to slow down and explore. Hike mountain trails, relax along the Atlantic coast, trace history through colonial towns and vibrant cities or recharge at a local vineyard or craft brewery. It’s no wonder Virginia continues to rank among the most inviting and event-ready destinations in the country. We’re honored you’ve chosen to explore the opportunities within these pages, and we can’t wait to show you why, in sports and in travel, Virginia truly is for lovers.

Danish Saadat

National Sales & Marketing Manager

Virginia Tourism Corp / Sports Virginia 804-545-5543 • dsaadat@virginia.org

Scan to discover more of what Virginia offers sports planners at SportsPlanningGuide.com

Showtime. All the Time.

Blow the competition away at one of the newest sports facilities in Virginia Our state-of-the-art arena is equipped with full broadcast hookups and a professional broadcast studio

Feel the roar of the crowd in a sweeping event space big enough to accommodate thousands of spectators and flexible enough to host 12 basketball courts or 24 volleyball courts. Take a break from the action over bites and brews at our bar and concessions area.

But don’t take a time out for too long – every detail of our space has been designed for your maximum enjoyment.

State-of-the-art features include:

• A 185,000 square-foot building with 115,000 square feet of contiguous court space

• Massive 39,000 square-foot event space with center court seating large enough to accommodate 3,500 spectators or staging and seating for up to 4,500 for meetings and events

• 4 meeting rooms for collaboration and connection

• 4 team locker rooms plus 2 officials’ locker room areas

• Mezzanine viewing area

• 4-sided LED scoreboard equipped with live camera feeds and sponsorship capabilities

• Box office windows for ticketed events

• Hospitality room with a full-view window overlooking the event space and a private restroom

And so much more!

GIVE THEM SOMETHING TO CHEER ABOUT

Elevate your game at the Henrico Sports & Events Center.

Virginia’s Youth, Amateur and Pro Facilities Take Center Stage On the Road to the FIFA World Cup

By Daniel Vasquez

The excitement surrounding the 2026 FIFA World Cup is spreading across American communities. In Virginia, professional arenas, collegiate facilities and youth complexes are defining the state as a soccer hub. Multipurpose venues host everything from elite competition to youth tournaments. Let’s take a closer look at the destinations making an impact before the World Cup hits.

Henrico County

In Henrico County, soccer has become a tool for community building. With a diverse population and vibrant youth programs, the sport serves as common ground. Families from different cultural backgrounds gather at fields across the county, united by the game they all grew up watching.

“Henrico has quickly become a destination for high-caliber soccer events, from youth and collegiate tournaments to national showcases,” said Dennis Bickmeier, executive director of Henrico Sports & Entertainment Authority. “One of the highlights is the Jefferson Cup Soccer Tournament, which brings in more than 1,500 teams each year and is recognized as one of the premier soccer tournaments in the country. Our fields and venues are designed with both players and fans in mind with state-of-the-art turf, top-notch amenities, and the flexibility to host everything from small-sided games to championship matches.”

The upcoming World Cup amplifies this connection. Henrico’s youth don’t just see soccer on TV; they see reflections of their own heritage and the global celebration happening in their backyards.

“We’re actively preparing to welcome teams, fans and visitors from around the world, showcasing not only our facilities but the vibrant sports culture that makes this region special,” said Bickmeier.

LYH WELCOMES YOU

Home to major races, tournaments, and championship events, Lynchburg is a Virginia city with a big heart - ready to welcome athletes, teams, and fans with open arms. With top-tier facilities and an electric atmosphere, LYH is the perfect place to play.

Lynchburg

In the foothills of the Blue Ridge Mountains, Lynchburg has emerged as a major force in Virginia soccer. Led by Liberty University’s Division I programs and feeder networks like Central Virginia United (CVU), Lynchburg draws regional crowds while developing local talent.

Lynchburg has capitalized on soccer's ability to unite the city. From youth games on Saturday mornings to collegiate showcases held outdoors, the sport offers a common experience that transcends age, background and aspirations. In addition to developing young athletes, CVU's regional tournaments attract outside teams, which boosts the city's hospitality industry by drawing crowds to downtown eateries and hotels on event weekends.

The thought that the top athletes in the world would soon compete on American soil is inspiring Lynchburg's players and supporters as anticipation grows for the World Cup. For the city's expanding soccer community, this international arena serves to affirm a local reality: Soccer is for everyone, and its influence reaches beyond Lynchburg's local communities to the world.

Chesterfield County

Central Virginia’s Chesterfield County has long been associated with youth soccer. Chesterfield has established more than just a site; it has established tradition, thanks to the River City Sportsplex, which has grown to be a mainstay in regional competitions like the Capital Fall Classic.

Soccer has shaped family life here; parents volunteer, siblings cheer and weekends revolve around the game. Local clubs flourish, built on the connections and lessons formed on River City’s grass fields. As World Cup anticipation builds, Chesterfield’s investment in youth soccer feels like part of a bigger national effort to raise the level of the game at home. The young players practicing here today are growing up in a culture that will soon see the world’s best take the field on U.S. soil.

Williamsburg

Beyond its storied history, Williamsburg has grown enamored with soccer. The game is supported by local families, likely to spend their Saturday mornings at fields.

“Our region’s facilities include the pristine turf fields at Warhill Sports Complex and the largest retractable turf system in the country, a full soccer pitch inside the new Greater Williamsburg Sports & Events Center,” said Morgan Cordle, sports sales manager at Visit Williamsburg. “These world-class venues, paired with our destination’s rich history and welcoming hospitality, create a premier experience for athletes and fans alike. With excitement building toward the 2026 FIFA World Cup, we’re seeing a surge in soccer tourism and are ready to welcome the sport’s growing community to Williamsburg.”

The city’s tournaments and seasonal events don’t just provide competitive play, they also create a tourism ripple effect. Families come to watch games and remain to take in the distinctive cultural environment of Williamsburg. It serves as a reminder that soccer coexists with a community's character rather than existing in a vacuum.

Loudon County

As the 2026 FIFA World Cup approaches, Loudoun County is developing as one of America's most exciting soccer destinations. Located just outside of Washington, D.C., Loudoun is home not just to top facilities, but also a burgeoning soccer culture that is generating energy, opportunity and love for soccer.

Segra Field draws thousands each year and has become a showcase for emerging talent, with attendance nearly doubling in five years. The momentum doesn’t stop there. The newly announced merger between Loudoun United and Virginia Revolution has created a complete pathway from youth to pro, anchored by cutting-edge facilities like VA Revolution Sportplex and the 257-acre, 10-field Hal & Berni Hanson Regional Park, which already hosted the prestigious USYS Eastern Regional Tournament. Add in Loudoun Soccer’s 2025 entry into MLS NEXT 2, and the county is positioning itself as a pipeline for the next generation of U.S. stars.

Virginia Beach

Massive youth soccer events, ranging from recreational competitions to elite showcases, frequently fill Virginia Beach’s 38 fields. The city's waterfront is transformed into one of the biggest beach soccer tournaments in the world every spring by the North American Sand Soccer Championships, which attract teams and spectators from across the nation.

As the World Cup nears, Virginia Beach is uniquely positioned to celebrate the global game. Beyond the show, the city embodies the meaning of soccer for the average fan. The game is popular not just in official competition but also in pickup games that are played on school property, in parks and along the seaside. On tournament weekends, neighborhood eateries and businesses are bustling with activity as families cram themselves into hotels.

Virginia’s Soccer Identity in a World Cup Era

What unites Virginia isn’t just its facilities, it’s the shared belief that soccer builds community and connects cultures. The 2026 FIFA World Cup represents the pinnacle of soccer, but its spirit thrives in Virginia’s towns and cities. From Lynchburg’s collegiate programs to Virginia Beach’s sand soccer scene, Virginia isn’t just preparing for a global spotlight, it’s already living it.

TURN YOUR TOURNAMENT INTO A TRADITION.

Our world-class fields and facilities will make any event epic.

We have amenities that’ll make the crowds go wild. Our dining options will feed any frenzy. And we have hotels in all shapes, sizes, and price points that are absolutely lights out. Your path to victory couldn’t be easier.

Start planning your event at sportswilliamsburg.com today.

Exploring Virginia Between Matches:

A 2026 FIFA World Cup Leisure Guide to the Commonwealth

As the 2026 FIFA World Cup draws fans from across the globe, Virginia invites travelers to explore beyond the pitch

By Christopher D. Silbernagel

Hotel Burg is an ideal base for exploration that’s located in the historic district of Leesburg, Virginia’s largest incorporated town. The beautiful boutique hotel offers chef-driven dining along with shops and art-filled streets that are just steps away.

Virginia’s Blue Ridge

Virginia’s Blue Ridge offers a break from the hustle and bustle, where adventure meets breathtaking scenery along one of the most iconic stretches of the Appalachian Trail. Hikers can tackle the famed Triple Crown, which includes McAfee Knob, Dragon’s Tooth and Tinker Cliffs, each offering sweeping panoramic views and some of the most photographed vistas on the trail.

After a day outdoors, nearby Salem invites visitors to unwind with local craft brews at Parkway Brewing Company and Olde Salem Brewing Company. For history enthusiasts, the Virginia Museum of Transportation highlights Roanoke’s role in railroad development, while nearby Franklin County, the “Moonshine Capital of the World,” offers tastings at Twin Creeks Distillery and exhibits at the Moonshine Explosion Museum, preserving its spirited past.

Pulaski County

With sparkling waters framed by rolling mountains, Pulaski County blends recreation and relaxation. At Claytor Lake State Park, travelers can spend the day boating across 4,500 acres

of open water, kayaking quiet coves or paddleboarding along the shoreline. Sandy beaches and shaded picnic areas make it an ideal spot to unwind between matches, while fishing enthusiasts can cast for bass, walleye and catfish.

Nearby Mountain 2 Island brings the lakefront to life with boat and paddleboard rentals, a lively waterfront restaurant and live music spilling onto the docks. For a slower pace, Thee Draper Village offers boutique shopping, artisan crafts and an award-winning restaurant at the Draper Mercantile, where visitors can savor locally inspired dishes before cooling off with a cone from The Conery.

“There isn’t a better time to visit Virginia than June and July,” said Tim Miller, executive director of Pulaski County Sports and Entertainment. “Whether you are looking for outdoor recreation, live music, festivals or sporting events, the summers in Pulaski County are jam-packed with memorymaking opportunities for everyone.”

Lynchburg

Set along the James River and surrounded by scenic hills, Lynchburg offers a mix of outdoor adventure and cultural discovery. Visitors can explore the Blackwater Creek Trail System, which weaves more than 40 miles of walking and biking paths through wooded landscapes and connects to the Percival’s Island Natural Area, where riverfront trails provide skyline views. Water lovers can enjoy kayaking, canoeing and tubing with James River Adventures, just minutes from downtown.

For a change of pace, the Academy Center of the Arts hosts live performances and galleries inside a beautifully restored historic theater, while nearby restaurants, coffee shops and craft breweries make downtown Lynchburg a lively spot to unwind after a day outdoors.

Chesterfield County

Just south of Richmond, Chesterfield County blends natural beauty with family-friendly attractions. Pocahontas State Park, one of Virginia’s largest parks, features winding trails through dense forests and open lakes for kayaking, fishing and swimming.

History buffs can explore Midlothian Mines Park, where interpretive trails reveal the remnants of one of America’s earliest coal mines, while families can enjoy high-energy fun at Surge Adventure Park with climbing walls, trampolines and obstacle courses.

Henrico County

Henrico County offers a variety of experiences near Richmond. Lewis Ginter Botanical Garden invites visitors to stroll vibrant floral displays and sculpted gardens along peaceful walking paths. Families can head to Kings Dominion, one of Virginia’s premier amusement parks, featuring roller coasters, kid-friendly rides and seasonal events.

For a more leisurely day, Short Pump Town Center offers upscale shopping, dining and outdoor gathering spaces, while Taylor Farm Park provides open green fields and playgrounds perfect for picnics or a midday break.

Virginia Beach

With its three-mile boardwalk and vibrant Oceanfront, Virginia Beach offers endless ways to relax. Visitors can surf the Atlantic waves, jet ski across the water or set out on inshore fishing excursions, while dolphin-watching tours provide a chance to connect with marine life. Festivals and live concerts regularly fill the summer calendar.

“Virginia Beach is a place where every kind of traveler can find their rhythm,” said Dani Timm, director of sports tourism at Virginia Beach CVB. “One afternoon might mean catching a concert at the Oceanfront, jet skiing across the waves or shucking oysters straight from an oyster farm; the next could be filled with surfing, beach volleyball, fishing trips or celebrating at a local festival. These moments showcase not only the diversity of Virginia Beach, but the spirit of Virginia as a whole.”

Food lovers can experience Virginia’s coast-to-table story with an oyster farm tour, sampling fresh seafood while learning about sustainable aquaculture. Beach volleyball courts and other recreational options provide fun in the sun.

Hampton

Hampton combines centuries of history with hands-on learning. At Fort Monroe National Monument, travelers can explore the largest stone fort ever built in the United States, uncovering more than 400 years of military history. The Virginia Air & Space Science Center, an official NASA Visitor Center, brings STEM education to life with interactive exhibits and engaging programs.

In June, the Blackbeard Pirate Festival transforms the waterfront into an 18th-century port with tall ships, costumed performers and live music.

Williamsburg

In Williamsburg, history comes alive through experiences that blend adventure and education. Visitors can explore immersive museums with interactive exhibits, living-history demonstrations and archeological digs spanning more than four centuries. For thrills, Busch Gardens offers heartpumping rides, including the world’s fastest multi-launch roller coaster, go-kart tracks and treetop ziplines.

Historic streets invite exploration of boutique shops, local dining and artisan galleries, reflecting the city’s colonial heritage while complementing the adrenaline-fueled attractions.

Virginia is guaranteed to instill lasting memories

From rolling vineyards and historic streets to river trails and coastal shores, Virginia offers FIFA World Cup travelers a chance to craft a journey as dynamic as the games themselves. Outdoor adventures, interactive museums, culinary experiences and vibrant festivals create opportunities to unwind, explore and connect with the state’s unique character. We invite visitors to see beyond the pitch and immerse themselves in moments that linger long after the Jules Rimet Trophy is lifted.

LOUDOUN, VIRGINIA

Located less than an hour from Washington, D.C., Loudoun County is home to Dulles International Airport. Far enough north for winter sports, yet far enough south for outdoor tournaments, Loudoun is an ideal location for any type of sports tournament. Nestled between the Blue Ridge Mountains and the shores of the Potomac River , it guarantees you will not only get a great venue, but one with some spectacular views as well for the outdoor enthusiast. Loudoun is a mature sports destination with a vibrant and supportive sports community. It has a proven track record of hosting successful events. This area is rich in culinary and historical attractions, recreation opportunities, and other things to do that will engage outdoor enthusiasts, foodies, and history buffs alike. Topgolf D.C. Loudoun is the premier entertainment destination in Ashburn, VA. Enjoy year-round comfort in hitting bays with cooling fans in the summer and heated bays in the winter, all with HDTVs in every bay and throughout our sports bar and restaurant.

BRAMBLETON SPORTSPLEX

Baseball, Softball

The facility includes four 400’ fi elds and two 200’ fi elds with a completely resurfaced parking area. Brambleton Sportsplex has been the host for several tournaments including the PONY Nationals, USSSA “C” National Championships, USA Softball Eastern Nationals, and Senior Softball-USA Eastern Nationals.

HANSON PARK

Soccer, Baseball, Softball, Cricket

A 257-acre regional park featuring 11 multi-purpose fi elds including two turf championship fi elds with stadium seating and press boxes, four baseball/softball fi elds, batting cages, a cricket pitch, four pickleball/tennis courts, disc golf course and a skate plaza. Additional amenities include picnic pavilions, two dog parks, splash pad and a playground with rubberized surface.

ION: THE RINKS AT COMPASS CREEK

Figure Skating, Hockey, Curling

The 90,000-square-foot facility features two NHL ice sheets, including a 3,500-seat area in addition to a fullservice gym, café, pro shop, medical room and hockey training room, among other amenities. ION annually hosts several MYHockey Tournaments and and was the site of the 2022 US Figure Skating Championship Series presented by Toyota.

POTOMACK LAKES SPORTSPLEX

Soccer, Softball

The 47-acre athletic complex has won numerous national awards including the 2019 Senior Softball USA Softball Complex of the Year Award. The Sportsplex includes four lighted softball fi elds with 300-foot permanent fences and 200foot temporary fences as well as six large, irrigated, adjacent soccer fi elds.

SEGRA FIELD Soccer

Located within Philip A. Bolen Memorial Park is Segra Field, which is the home of Loudoun United FC, a Division II affi liate of DC United playing in the United Soccer League. Segra Field has a seating capacity of 5,000 and includes eight, 24-person suites, which are available for groups.

VA REVOLUTION SPORTSPLEX

Multipurpose Outdoor, Soccer

The nearly 44-acre facility features four fully lit, oversized FIFA certifi ed, bio-turf fi elds capable for the use of a variety of sports. The stadium features bleachers and can seat approximately 1,500 people with additional seating in CroppMetcalfe Park and auxiliary seating, which can be brought in if needed.

PLANNER PERSPECTIVE

“2025 was the

ninth

year

USSSA has held our Eastern National Championship in Loudoun County. Their fields and facilities are second to none. Add in exceptional lodging and endless entertainment for the whole family, and it is no wonder our first choice is Loudoun County. They are a home run!”

With a prime Mid-Atlantic location just 25 miles west of Washington, DC, Loudoun hosts a variety of sports tournaments all year long. Discover top sports facilities, fun team adventures and great places to stay.

FREDERICKSBURG, VIRGINIA

Fredericksburg, Virginia is the place where everything comes together. It is a city defined by its authenticity, offering a wide range of experiences from art galleries and historical sites to independent restaurants and outdoor experiences. A visit to Fredericksburg is unforgettable.

On July 4, 2026, our nation will celebrate the 250th anniversary of the signing of the Declaration of Independence. Fredericksburg has numerous sites associated with early American history that include: five Washington family sites, James Monroe Museum and Presidential Library, and the Thomas Jefferson Religious Freedom Monument separating church and state.

Fun Land of Fredericksburg features an abundance of great attractions including Thunder Speedway, go-karts, batting cages, Rocky River golf and mini bowling. The arcade is one of the largest game rooms in Northern Virginia, Washington, D.C. and Maryland.

Downtown Fredericksburg is where history meets modern in the heart of a vibrant community nestled along the Rappahannock River. Downtown is a hub of local flavor, locally owned boutiques, mouthwatering eateries and cool Riverfront Park. Whether you’re into vintage finds, farm-to-table dining, or just wandering you’ll find it all here within the Fredericksburg Main Street district.

But Downtown Fredericksburg isn’t just about shopping and dining—it’s a cultural hotspot too. Explore art galleries showcasing the works of local creatives or enjoy live music venues for a taste of our eclectic scene. And when you’re ready to embrace the outdoors, the riverfront and green spaces offer the perfect backdrop for adventure seekers and nature lovers alike.

FREDERICKSBURG CONVENTION CENTER

Volleyball, Basketball, Wrestling, Boxing

Fredericksburg Convention Center is a 110,000-square-foot facility capable of hosting a variety of sports events including fencing, gymnastics, drone competitions, volleyball, basketball, wrestling and much more for 3,400 attendees. Exhibit Hall A & B combined are 80,000 square feet with 60-foot-wide distances between columns. The ceiling is 30′ high at the center and slopes down to 26′ on the sides.

VIRGINIA CREDIT UNION STADIUM Baseball, Any Sport Requiring One Field

A brand new, state of the art stadium, Virginia Credit Union Stadium is a multi-purpose stadium that sports 5,000 seats, a 200-seat club facility, and 13 suites. It is home to the Fredericksburg Nationals, a minor league baseball team of the Carolina League and an affiliate of the Washington Nationals, since 2021.

PLANNER PERSPECTIVE

“Working with the team at the Economic Development and Tourism at the city of Fredericksburg is a delight. True professionals with a “can do attitude” and creative thinking make event planning in Fredericksburg easy. The city, the people and its history are a treasure that can embrace any event idea and make it grow and be successful.”

– Angela Anderson, Deputy Director, Marine Corps Marathon Organization

FREDERICKSBURG

ECONOMIC DEVELOPMENT & TOURISM

Victoria Matthews vamatthews@ fredericksburgva.gov (540) 372-1216 www.fxbg.com

DIXON PARK

Ultimate Frisbee, Bike Races, Lacrosse

This outdoor facility is 46 acres and features athletic fields, including a free play field for community use, an outdoor swimming pool, playground equipment, 1.5 miles of trails, restrooms, an outdoor roller hockey rink, bike rack, and nature preserve areas. There are 10 fields that can be oriented to different sizes and directions. They vary in size from 30 yd. x 50 yd. to the largest at 110 yd. x 140 yd. Great for soccer, field hockey, lacrosse, Ultimate Frisbee, and Kickball.

HAMPTON, VIRGINIA

Hampton, Virginia is a city with an old soul and a youthful enthusiasm. This Coastal Virginia vacation destination is a convention city that welcomes visitors with charming hospitality, multifaceted attractions and activities and an atmosphere of discovery. The Sea to the Stars ticket is a combination ticket of five destinations including museums, a harbor tour and ride on a historic carousel. Purchase this ticket good for one-time admission to the Virginia Air & Space Science Center, IMAX Theater, Miss Hampton II Harbor Cruise, Hampton History Museum and the Hampton Carousel at the low price of $39 for adults, $25 youth ages 4-11. This ticket can be purchased at the Hampton Visitor Center (inside Hampton History Museum) and the Virginia Air & Space Science Center. Call (757) 727-1102 or (757) 727-8311 for details. Virginia Air & Space Science Center , located in downtown Hampton, offers spacious galleries. The new Space Explorer Gallery opened in December 2020 and showcases artifacts in innovative and exciting ways.

HAMPTON VIRGINIA AQUAPLEX & SPLASHDOWN PARK

Swimming, Diving, Water Polo

The Hampton Virginia Aquaplex, Virginia’s largest competitive aquatic facility, made its debut fall of 2022. The Aquaplex was designed for Mid-Atlantic and national competitive swimming, diving, water polo, and other aquatic sport events – or for fun in the outdoor splash park.

Hampton Coliseum

HAMPTON ROADS CONVENTION CENTER

Indoor Athletic Events

Boasting 35 flexible event spaces with the capacity for up to 14,000 delegates, as well as a 102,600-square-foot exhibit hall (divisible by three), the Hampton Roads Convention Center, is the perfect venue for any indoor athletic event. Over 2,700 hotel rooms in close proximity, including an awardwinning Embassy Suites hotel, support the center.

LANGLEY SPEEDWAY

Racing

Home to the only weekly racing series in Hampton Roads, races at Langley Speedway feature Grand Stocks, Modifieds, Legends, Super Trucks, UCARS, Super Street and NASCAR Weekly Racing Series Late Models.

BOO WILLIAMS SPORTSPLEX

Aerobics, Basketball, Bodybuilding, Boxing, Cheerleading, Fencing, Field Hockey, Gymnastics

The 135,000 square-foot sportsplex is specifically designed for amateur sporting competition. The Sportsplex can host a variety of athletic events including, aerobics, basketball, bodybuilding, boxing, cheerleading, fencing, field hockey, gymnastics, indoor track, martial arts, table tennis and more.

HAMPTON COLISEUM Basketball, Wrestling

One of the most recognizable architectural jewels in all of Hampton Roads, Hampton Coliseum is set on 75 acres adjacent to the Hampton Roads Convention Center. The venue opened in 1970 – the first large multipurpose arena in the Hampton Roads region and the state of Virginia. With a 120’x240’ arena floor, 84,000sqft of exhibit space, NCAA spec sports lights with pre-set focus.

BUCKROE BEACH Beach Volleyball, Sand Soccer

Lapped by the gentle waters of the Chesapeake Bay, Buckroe Beach is one of Hampton’s most scenic spots. This three-quarter mile beach is the perfect outdoor playground for sports enthusiasts and recreational beachgoers alike. Buckroe Beach offers eight acres of family-friendly sandy beach, a playground for children, a great walking and bike path, and spacious car park areas.

PLANNER PERSPECTIVE

“USA Artistic Swimming partnered with Hampton CVB to host our largest event of the seasons, Junior Olympic Championship. Hampton CVB provided incredible support leading up to our event, attending all planning and operation meetings and were onsite daily to make sure the event ran smoothly. We could not have hosted this event without their support. Many members of their team assisted in set up, volunteer roles and pack out. USAAS looks forward to hosting again with Hampton CVB.”

— Baylee Robinson, events and membership director, USA Artistic Swimming

HAMPTON CVB

Jay Richardson (757) 728-5313

James.richardson@hamptoncvb.com visithampton.com

VIRGINIA’S BLUE RIDGE

Virginia’s Blue Ridge has developed a national reputation for hosting world class sporting events. Our combination of awardwinning sports facilities, convenient location in the Mid-Atlantic, and exceptional service, will provide your players, coaches, and fans with an outstanding time in the heart of the Roanoke Region.

There are indoor and outdoor venues to accommodate all types of sports throughout the year, and the team at Visit Virginia’s Blue Ridge will work with you to fi nd lodging, dining, and recreation opportunities that offer an all-around experience. The City of Salem, known as “Virginia’s Championship City,” has hosted over 100 NCAA Championships including football, softball, basketball, soccer, lacrosse and volleyball. Virginia’s Blue Ridge is home to an impressive resume of nationally recognized events, including the Amos Alonzo Stagg Bowl, Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge, USA Cycling Endurance Mountain Bike National Championships, Virginia’s Blue Ridge GO Cross Cyclocross Race, etc.

Virginia’s Blue Ridge is a family-friendly destination that offers visitors a fi rst-class metro mountain sports experience. With over 1,000 miles of trails, a buzzing culinary scene, and several family friendly attractions, you’ll have plenty to experience during your visit. It’s always championship season in Virginia’s Blue Ridge. To learn more, check out visitvbr.com/sports

JAMES I. MOYER SPORTS COMPLEX – NEWLY RENOVATED

Softball, Baseball, Pickleball

The newly renovated James I. Moyer Sports Complex has hosted thousands of softball teams ranging from youth, adult, and high school events to collegiate and national level events. This facility reopened in July 2024 after undergoing renovations featuring major player, coach and fan enhancements. The complex now also boasts 13 pickleball courts.

BERGLUND CENTER

Basketball, Hockey, Volleyball, Gymnastics, Wrestling, Boxing, Cornhole, Cheerleading

The Berglund Center is one of Western Virginia’s premier full-service facilities. The multi-purpose facility can accommodate sports events of all sizes, and hosts more than 350 events every year. It features a 10,500 seat Coliseum, 2,148 seat Performing Arts Theatre, 10,000 sq./ft. Exhibit Hall, and a 46,000 square foot Special Events Center.

ROANOKE COLLEGE CREGGER CENTER/DONALD J. KERR STADIUM

Basketball, Track & Field, Soccer, Lacrosse, Volleyball, Indoor Track & Field

The Cregger Center is a 155,000 sq./ft. athletic center that includes a 2,000-seat arena, a fi eld house that has an eightlane, 200-meter track, event seating space for 1,000, a training room, and enhanced locker rooms. Donald J. Kerr Stadium at Roanoke College adjoins the beautiful Cregger Center and features seating for 1,400 fans.

TALIAFERRO

SPORTS AND ENTERTAINMENT COMPLEX

Basketball, Volleyball, Gymnastics, Wrestling, Boxing, Pickleball, Equine, Cheerleading, Football, Baseball

The Taliaferro Sports and Entertainment Complex offers a diverse group of facilities, including the Salem Civic Center, the Salem Football Stadium and the Carilion Clinic Field at Salem Memorial Ballpark, all located approximately one mile southeast of downtown Salem.

BOTETOURT SPORTS COMPLEX

Softball, Baseball, Soccer, Cross Country, Disc Golf

The Botetourt Sports Complex is located within the 125-acre Greenfi eld Recreation Park which features a crosscountry course, soccer fi elds and a hiking trail. The complex features four championship level softball and youth baseball fi elds, all with beautiful views of the Blue Ridge Mountains.

PLANNER PERSPECTIVE

“As the new training ground for VBR TWENTY28, a women’s professional cycling development team, Virginia’s Blue Ridge is a top-notch location for our multi-discipline team. It is the perfect place to train with all the natural assets. The team can take advantage of the great road conditions and beautiful climbs.”

— Nicola Cranmer, General Manager, VBR TWENTY28 Pro Cycling Team

VISIT VIRGINIA’S

BLUE RIDGE

Chris Stanger, Sports Sales & Services Manager cstanger@visitvbr.com 540-342-6025, 114 www.visitvbr.com/sports

CHESTERFIELD, VIRGINIA

With nearly 60 public parks and over 4,000 acres of green space, Chesterfield County is a haven for outdoor recreation and leisure. From scenic trails to expansive athletic complexes, the county offers countless opportunities for residents and visitors to stay active and enjoy nature. Its state-of-the-art sports facilities also make Chesterfield an ideal destination for hosting major athletic tournaments and events.

Among the county’s standout attractions is the Metro Richmond Zoo, home to more than 2,000 animals representing over 190 species from around the globe. Visitors can experience the zoo in unique and exciting ways, including rides, ziplining adventures, and hands-on animal encounters.

For those looking to shop and dine, Westchester Commons Shopping Center delivers a premier experience. This vibrant destination features upscale dining options and a variety of retail stores, all conveniently located in the heart of Chesterfield.

Step back in time at Henricus Historical Park, a living history site that attracts thousands of guests each year. Through immersive interpretation, programs, and special events, visitors can explore the story of the second successful English settlement in North America and the nearby Virginia Indian site of Arrohateck.

Outdoor enthusiasts flock to Pocahontas State Park, one of Virginia’s largest state parks, offering nearly 8,000 acres of natural beauty and over 90 miles of trails. The park features camping, hiking, and educational nature programs, as well as the Heritage Center and amphitheater complex—perfect for meetings, concerts, and special events year-round.

RIVER CITY SPORTSPLEX

Soccer, Football, Field Hockey, Lacrosse, Ultimate Frisbee, Spikeball, Quadball

Looking for a state-of-the-art facility?

You’ve found it. With 115 acres and 16 synthetic turf fields and conveniently located within a day’s drive of half the United States population, River City Sportsplex in Chesterfield County, Virginia is the Mid-Atlantic’s premier tournament destination and the perfect location for your next event.

THE DIAMONDS AT IRON BRIDGE Baseball/Softball

Located on Route 10 across from the Chesterfield County Airport, the Diamonds at Iron Bridge is the county’s newest 6-field baseball/softball destination complex. The facility is located within Harry G. Daniel Park, which is the county’s largest with 187 acres that features 14 total baseball/ softball fields, soccer and football fields, basketball, tennis, pickleball, trails, picnic shelters, playground, the First Tee Chesterfield golf course, and more.

PLANNER PERSPECTIVE

“We are thrilled to partner with Chesterfield County in bringing the Virginia Commonwealth Games to the area! From the first conversation, everything has been wonderful, and it is clear that the experience of our participants and their families is a top priority. From the exceptional staff to the outstanding facilities and everything the area has to offer, the future is even brighter for the Games and our athletes in the coming years!”

- Charity W. Director of Operations & Media Relations | Virginia Amateur Sports

PLAY CHESTERFIELD

Matt Mullen

mullens@chesterfield.gov (804) 748-1078

playchesterfield.com

ROCKWOOD PARK

Baseball, Softball

Rockwood Park is home to some of Chesterfield County’s most popular baseball and softball fields, featuring seven well-maintained turf diamonds, bleacher seating, and ample lighting for evening games. The complex regularly hosts local sports leagues, tournaments, and events, making it a vibrant hub for sports throughout the season. Its convenient location and spacious layout make it an ideal venue for both competition and community.

HENRICO, VIRGINIA

The Henrico Sports & Entertainment Authority is responsible for Henrico, Virginia’s sports tourism program which brings in over $100 million in economic impact annually as well as the management of Henrico’s public/private investments. This includes the indoor athletic and events center at Virginia Center Commons and the future build of a 17,000-seat arena. Looking for fun activities nearby? Renowned as one of the nation’s top gardens, the Lewis Ginter Botanical Garden was honored by the Travel Channel as one of the best botanical gardens in the U.S. Also located in Richmond, Virginia, Short Pump Town Center is a premier open-air shopping mall renowned for its exceptional shopping and dining experiences.

Embark on unforgettable adventures at Kings Dominion , offering some of the best attractions near Richmond. Featuring over 60 rides, shows, attractions, a dedicated kids’ area, and a waterpark, Kings Dominion promises fun for all ages. Experience the joy of America’s favorite pastime at a Richmond Flying Squirrels game, the region’s minor league baseball team.

RF&P PARK

Baseball, Softball

This facility features four restored RF&P train cars, picnic shelters, and athletic fields, including The Glen Allen Stadium at RF&P Park. This park seats 600+ and has hosted many World Series and national tournaments. The park features five youth fields, convertible for baseball or softball, each with 200-foot fences; one dedicated youth baseball field with grass infield; one 60/90 grass infield baseball stadium and one football field.

HENRICO SPORTS & EVENTS CENTER

Basketball, Volleyball, Futsal

Henrico’s $50 million indoor sports and event center is 185,000 square feet in total and located just off I-95 in the northern part of the county. The venue features an adaptable event space of more than 115,000 square feet with room for up to 12 regulation basketball courts or 24 volleyball courts and a 3,500-plus seat arena with stadium seating.

DOREY PARK

Baseball, Softball, Tennis, Soccer, Football

Dorey Park is the largest park in Henrico, encompassing 400 acres in the eastern portion of the county. The park includes something for everyone: sports, trails, playgrounds, picnic shelters, disc golf course, and even a dog park. The park is home to a five-acre lake, six multipurpose fields, four tournament fields and one 60/90 state-of-the-art baseball stadium.

GLOVER PARK

Soccer, Lacrosse, Quadball, Volleyball, Baseball

Glover Park features four synthetic turf multipurpose fields with lights, eight sand volleyball courts, restrooms, and a parking lot. Current construction will add six artificial turf baseball fields including a collegiate-sized stadium, a running trail, and a playground. This tournamentquality complex is consistently used for local schools, recreation leagues, and tournament play.

POUNCEY TRACT PARK Pickleball

This park features 24 pickleball courts with lights, including two championshipcaliber courts, multipurpose fields and picnic facilities. The park has hosted the World Pickleball Tour Tournament.

PLANNER PERSPECTIVE

“Henrico County has been hosting USA Softball of Virginia girls youth fast pitch softball tournaments for the past 6 years. The decision to come to Henrico County was based on its central location in the state, facilities available, and the wonderful staff. All facilities are kept in great shape and its field crews are excellent.”

— John McPhail,Commissioner, USA Softball of VA

HENRICO SPORTS & ENTERTAINMENT AUTHORITY

Michael McCormack

(804) 501-4142 michael@henricosea.com www.henricosea.com

Megan Hazzard (804) 501-5221 megan@henricosea.com www.henricosea.com

LYNCHBURG, VIRGINIA

Located in the heart of Virginia along the James River and the Blue Ridge Mountains, Lynchburg is a quintessential Virginia city with a leafy veneer and big heart, ready to welcome athletes and fans of all ages. In our culturally-rich neighborhoods and picturesque, strollable city, you’ll discover a destination with a vital sense of its past and a growing contemporary energy. Whether it’s popping in to locally-owned eateries, taking a stroll on the Blackwater Creek Trail and Bluffwalk, visiting the Lynchburg Museum or one of our five colleges & universities, Lynchburg has amenities, activities and sports facilities for the entire family.

Team friendly lodging, dining and entertainment, coupled with cityowned facilities and state-of-the-art athletic venues make Lynchburg an ideal location for team sporting events and family recreation. Visit the Hill City AquaZoo where petting zoo meets aquarium and experience earth’s majestic wonders while interacting with the innumerable species with which we share this planet, or delve into the city’s haunted past exploring not only the history that shaped Lynchburg but also the otherworldly phenomena that continue to mystify residents and visitors alike with Lynchburg Ghost Tours . Visitors can take a 20-minute drive to our west to visit nationally known attractions like the National D-Day Memorial and T homas Jefferson’s Poplar Forest in Bedford County or 30 minutes to our east to visit the Appomattox Court House National Historical Park and the American Civil War Museum at Appomattox

PEAKS VIEW PARK, CITY OF LYNCHBURG

Baseball, Softball, Disc Golf, Soccer, Tennis, Fishing, Football, Lacrosse, Field Hockey, Mountain Biking, Rugby

The second largest park in Lynchburg, Peaks View Park offers both passive and active recreation for the entire family. The park has three lighted tennis courts, seven multi-purpose fields (soccer, football, softball and baseball), volleyball courts, a basketball court, mountain bike trails and a disc golf course.

LIBERTY INDOOR TRACK & FIELD COMPLEX

Track, Field, Judo, Jujutsu, Ninja Challenge, Tae Kwon Do, Wrestling, Aquathon

Liberty University added a stateof-the-art indoor track facility to its impressive list of athletic complexes in January 2017. The 169,000-square-foot facility features a dynamic track, which is one of only a handful of tracks in the country to offer a six-lane, 20-meter hydraulically banked oval.

LYNCHBURG CITY STADIUM AND BANK OF THE JAMES STADIUM

Football, Baseball, Softball, Lacrosse, Rugby, Soccer

The football side of the City Stadium Complex seats audiences of up to 9,000, two press boxes, video scoreboard, as well as artificial turf updated in 2024. The baseball side is the home of the Lynchburg Hillcats, affiliated with the Cleveland Guardians.

LIBERTY NATATORIUM

Swimming and Diving

Opened in 2018, the 75,000-square-foot natatorium has become a prime venue for collegiate and competitive swimming and diving, standing out in the crowd as one of the few facilities in the nation with an Olympic-distance competition pool and separate 17-feet diving well. Connected to the Liberty Indoor Track Complex, the natatorium features a ninelane, 50-meter pool with a moveable bulkhead.

DISC GOLF Disc Golf

Lynchburg is ranked the 2nd best disc golf destination in Virginia and has over 10 courses of varying difficulty throughout the area. Featured during the 2024 Professional Disc Golf Association Pro World Championships were the New London Tech and Ivy Hill courses.

PLANNER PERSPECTIVE

“The Ledgestone team is incredibly excited to continue to work with the City of Lynchburg. We are thrilled to bring two World class events to the region in 2026, as we will be hosting the first PDGA Major of the year and the closing DGPT Tour Championship in Lynchburg and Bedford County. Lynchburg was a great partner in helping us run the 2024 PDGA World Championships.”

LYNCHBURG OFFICE OF ECONOMIC DEVELOPMENT AND TOURISM

Andrew Marks andrew.marks@lynchburgva.gov (434) 485-7298 lynchburgvirginia.org

WILLIAMSBURG, VIRGINIA

Conveniently located within a 2.5-hour drive from Washington, D.C. Accessible via three international airports. Amtrak Station located in the heart of downtown with convenient routes connecting to D.C. and the Northeast Corridor. Free parking and a local trolley servicing major points of interest. Approximately 15,000 sleeping rooms and 200,000 square feet of meeting space. Hands-on staff with expert knowledge of the area to manage the RFP process and curate unforgettable experiences.

KIWANIS PARK

Baseball, Softball, Tennis

Kiwanis Park offers amenities such as a playground area, ball fields, a basketball court, a picnic shelter, tennis courts, and much more! This 27-acre park provides a wide variety of both active and passive recreation for your attendees to enjoy.

WARHILL SPORTS COMPLEX

Baseball, Softball, Soccer

This complex is set to host for a range of different sport and tournament needs. The baseball complex includes three lighted youth baseball fields, one lighted majors baseball field, four tee-ball fields, a concession building with restrooms, and playground. The soccer complex includes four premier turf soccer fields and concession building with restrooms. In addition, the Park includes a 5,200-foot paved multiuse trail, two ponds for fishing, and three outdoor basketball courts.

MCREYNOLDS ATHLETIC COMPLEX

Baseball, Softball, Soccer, Lacrosse

The MAC is a 70 acre park with 13 lighted athletic fields available for games, tournaments, and camps. Park amenities include 31 picnic shelters, two playground areas, three concession stands, a 1.8-mile multipurpose path, and much more!

QUARTERPATH PARK AND REC. CENTER

Softball, Basketball, Volleyball, Pickleball

Quarterpath Park is a 23-acre park and provides a wide variety of both active and passive recreation. The Quarterpath Recreation Center is a 35,000 square foot facility providing a wide array of recreational activities and amenities. There are three rooms available for rent for special events and corporate meetings and functions. The gymnasium, has two full-size basketball courts that convert to four volleyball courts and are equipped with neo-shock flooring.

PLANNER PERSPECTIVE

“Phenom Hoops is excited to host events in beautiful and historic Williamsburg, Yorktown, and Jamestown. We had the pleasure of meeting and working with Morgan Cordle of Visit Williamsburg, and we could not have been more impressed with her passion and professionalism. Williamsburg is a “destination location” that offers over 7000 hotel rooms and quality restaurants within a 15-mile radius, not to mention the location of Busch Gardens as an added feature for participants attending. In our opinion, Williamsburg has the total package of a 12-court multi court facility, hotels, restaurants, and history that will make teams excited about attending.”

— Rick Lewis, President of Phenom Hoops

Morgan Cordle (757) 920-6294

morgan.cordle@visitwilliamsburg.com sportswilliamsburg.com

VIRGINIA BEACH, VIRGINIA

Perfectly situated where the Atlantic Ocean meets the Chesapeake Bay is the vibrant coastal community of Virginia Beach. With warm, moderate weather, this year-round destination features beautiful beaches, an abundance of outdoor activities and water sports, a thriving arts scene, fresh dining options and a choice of affordable accommodations.

Visitors can explore seven unique beaches and districts including the popular Oceanfront , which features the lively Virginia Beach Boardwalk , a 3-mile-long stretch brimming with bars and restaurants, parks, museums and entertainment.

Other local attractions include something for all interests. The Cape Henry Lighthouse is the fourth-oldest lighthouse in the country and offers unparalleled views from the 360-degree lantern room, while the Military Aviation Museum is home to one of the largest private collections of World War I and World War II era military aircraft in the world. First Landing State Park , the mostvisited park in Virginia, is a nature-lover’s dream, and the Virginia Aquarium & Marine Science Center is perfect for marine enthusiasts. From hiking and biking trails to world-class entertainment, Virginia Beach is where athletes come for sports events and also enjoy a premium vacation destination.

VIRGINIA BEACH SPORTS CENTER

Basketball, Volleyball, Indoor Track

And Field, Indoor Field Hockey

The Virginia Beach Sports Center is a premier, multi-purpose sports and event venue located less than a mile from the Atlantic Ocean. The center offers an impressive 285,000 square feet of space, including 117,000 square feet of columnfree courts convertible for basketball, volleyball and other events, and 195,000 square feet of programmable space.

PRINCESS ANNE ATHLETIC COMPLEX

Lacrosse, Football, Soccer, Softball

The Princess Anne Athletic Complex is located in the heart of Princess Anne Commons across the street from the Virginia Beach Sportsplex and Veteran’s United Home Loans Amphitheater. The complex includes eight lighted tournament-quality softball fields and eight multi-purpose playing fields (which allow for football, soccer and more), four of which are lighted synthetic and four are Hybrid Bermuda.

Jackalope Festival 2024

VIRGINIA BEACH CONVENTION CENTER

Wrestling, Badminton, Fencing, Gymnastics, Cheer/Dance

The LEED Gold-certified, state-ofthe-art Virginia Beach Convention Center offers more than 250,000 square feet of programmable event space for a wide variety of sporting events and tournaments. The facility features over 150,000 square feet of contiguous exhibit space, allowing for multiple competition areas under one roof.

VIRGINIA BEACH SPORTSPLEX

Football, Soccer, Field Hockey

The Virginia Beach Sportsplex is a 6,000-seat stadium with six corporate suites, two large locker rooms, enclosed media area, concession stands and an outdoor covered gazebo. It is only a few miles away from the Oceanfront and Town Center. There is plenty of easily accessible shopping, dining, outdoor adventures and family activities available throughout the city.

HAMPTON ROADS SOCCER COMPLEX

Soccer, Lacrosse, Camps, Clinics

The outdoor, 75-acre Hampton Roads Soccer Complex features 24 soccer fields (22 Bermuda grass and 2 artificial turf fields with lights), one turf field with stadium seating for 260 spectators, 2,500 square-foot brick building for tournament headquarters, athletic trainers and training room, 2 restroom facilities, 2 concession stands, 4 picnic pavilions, 2 parking lots with 700 spaces, including 16 permitted spots for tournament staff or VIPs.

“The accessibility of Virginia Beach really does allow us to attract the national audience.”

visitvirginiabeach.com/sports PLANNER

— Bob Ferraro, Executive Director, NHSC

Dani Timm

dtimm@VisitVirginiaBeach.com (757) 385-6648

PULASKI COUNTY, VIRGINIA

Located in Virginia’s New River Valley, nestled among the Blue Ridge Mountains, Pulaski County is among the most picturesque places in the country and is well known for a variety of outdoor sports and recreation amenities like Claytor Lake, the New River Trail State Park, Draper Mountain, and numerous parks and recreation areas. But Pulaski County is also emerging as a sports and entertainment destination with a growing list of events like the AJSA Southern Summer Series, the Boone Dash & Splash, the annual Claytor Lake Festival, and the Pulaski River Turtles, plus world-class sports facilities, including historic Calfee Park, the Pulaski County Motorsports Park, Randolph Park, and the new, 165,000 square foot indoor Pulaski County Sportsplex, opening in Fall 2026.

Pulaski County is making a bold investment in sports and entertainment and is ready to welcome the world. If your team is looking for a more cost-effective destination, that is easy to get to, easy to work with, and ready to make your event a success, check out Pulaski County, Virginia.

CALFEE PARK

Baseball

Home of the Pulaski River Turtles, Calfee Park is nestled at the foot of Draper Mountain in a picturesque setting for a ballpark. In addition to the River Turtles, the park hosts high school and college games, youth tournaments and showcases, and other family-friendly events. The facility features a Bermuda grass playing surface, home and visitors’ clubhouses, a press box, a full concession stand, a retail store, VIP towers, and a 35’ x 22’ jumbotron.

PULASKI COUNTY MOTORSPORTS

PARK

Motorsports

Located off of Route 11 just south of Radford, the Pulaski County Motorsports Park features a .416-mile paved oval and a 1/8-mile paved drag strip. The facility has a storied history dating back to the 1940s. In 1988, after a myriad of renovations, the venue reopened as a NASCAR-sanctioned track and hosted a weekly series for years. The facility features two VIP towers that are perfect for parties, meetings, and corporate events, and is located on over 152 acres.

PULASKI COUNTY SPORTSPLEX

Basketball, Volleyball, Futsal, Soccer, Pickleball

Scheduled to open in fall 2026, the Pulaski County Sportsplex is a 165,000-square-foot indoor complex featuring eight indoor basketball/ volleyball/futsal courts, two indoor turf soccer fields, four permanent indoor pickleball courts, 22 additional indoor pickleball courts, a community weight room, cardio room, senior room, 1/5-mile indoor walking track, 110 meter indoor sprint track, and more.

RANDOLPH PARK

Disc Golf, Baseball, Softball, Basketball, Tennis, Soccer, Football, Waterpark

Randolph Park is an 87-acre outdoor recreational facility located in the heart of Pulaski County. The park features a four-diamond baseball and softball complex, an 18-hole disc golf course, two basketball courts, two tennis courts, a soccer and football field, and the state-ofthe-art Evelyn Alexander Waterpark. The property also features an outdoor fitness station, walking track/trails, concessions, public shelter, and ample parking.

CLAYTOR LAKE

Watersports, Fishing

Claytor Lake is a 4,400-acre, 21-milelong reservoir located in the heart of Pulaski County. The lake is a recreational playground that attracts visitors from all over the region to boat, jet ski, paddleboard, fish, and much more. Claytor Lake State Park features three waterfront lodges, 15 cabins, docking slips, boat rentals, fuel, and The Water’s Edge Meeting Center, perfect for a variety of events. And Rockhouse Marina, located on the Peak Creek section of the lake, is a destination for water sports, live music, and food.

PLANNER PERSPECTIVE

“Pulaski County is a firstclass community that contributes to the success of our event through their tremendous support and hospitality and Claytor Lake provides a stunning backdrop and fantastic onwater experience for our racers.”

PULASKI COUNTY SPORTS & ENTERTAINMENT

Tim Miller (540) 994-2526

tmiller@pulaskicounty.org www.playpulaskiva.org

By Jon Schmieder

The Top 10 Trends Powering the Sports Tourism Boom in 2026

The sports tourism and events industry has never been stronger than it is today. For our 11th year of the Sports Planning Guide trends article, we will highlight some of the reasons why, and what we see coming in the New Year. We hope you enjoy this year’s edition of the top 10 trends in sports tourism.

1

Mega Events – Our country is about to host two of the largest events the sports world has to offer. The World Cup next year and the 2028 Olympics in Los Angeles will offer opportunities for destinations large and small to plug in.

2

Artificial Intelligence – The industry is just starting to sort out what AI can accomplish. While we are a bit skeptical of the overall (potentially negative) impact that may occur, this one is worth tracking and learning more about what this technology can and cannot do in our space.

3

Trade Show Relevance – The destinations and rights holders we serve are becoming more intentional in how they spend their time and resources. The normal speed dating model at the various trade shows that worked well 15 years ago is tired. More direct relationship bridge building between the relevant parties is becoming the norm. We recommend that everyone plug into our national association (SportsETA) and all that they offer throughout the year, and potentially one additional Fall show. Then augment that with additional biz dev technologies and in person outreach through FAMs and sales missions.

4

Intentional Use of Data – Our team at HUG is being asked more and more to chime in on the value of an event, from both the destination and event owner view. Today, there are more data sources that can help analyze a

sporting activity or event than in the past. We can geofence, track credit card and cell phone data, where those people came from and where they go. While DMOs have been mining this data for years, event owners are just now coming to the party. Leveraging these data pools is a major opportunity for destinations and rights holders alike.

5

DMOs Leading on Facilities – If the tourism leaders in a destination don’t take the lead on driving facility development, it’s likely nobody will. The top sports tourism communities we work with are leading the thought process, planning, funding, and programming for their venue “tool kit.” The proactive destinations on facilities will win in the long run.

6

Investment in “Silent Sports” –

Individual outdoor leisure sports did quite well during the pandemic - think canoe, kayak, paddleboard, golf, archery, trail running and cycling. All these sports grew during the pandemic and the destinations we serve are asking about how they keep that momentum rolling. How do we turn our trails into “competition” venues? What waterway access do we need to accommodate the leisure traveler and ALSO the competition level visitor? These questions come to our team on nearly every project we work on yet were not on the radar in most destinations five years ago.

7

Enhanced State Alliances – There are more state sports tourism alliances today than at any time in our industry’s history. The visit “insert city here” way of doing business has largely given way to come partner with “insert STATE name.” It’s a big shift, and a positive one for collaboration across the sports tourism community.

The last three are carryovers from last year.

ABOUT THE AUTHOR:

8

The Portal – The NCAA has launched its latest bid portal with new timelines. With facility development at the top of mind in many destinations we serve, who can get their venue offering to the finish line in time for this round (or the next round) of bids?

9

Statewide Alignment – Our team at HUG has seen a lot more intentional involvement in sports tourism from the state level across the country. There is more strategic thought and political influence around sports tourism than in the past. We are also seeing a much higher level of engagement from various state tourism offices. It seems like state tourism leaders have figured out that a majority of those they serve (DMOs

and CVBs) count sports tourism as a top priority. Good to see the higher ups leaning into our industry.

10

Highest Best Use – The three biggest parks/city trends we see across the country on the facility side are: (1) get pools off our books, (2) get golf courses off our books, and (3) convert tennis courts to pickleball. The theme here is what is our highest and best use of the real estate and facilities we have.

Thanks for all you do for your organizations and those you serve. Best wishes for an awesome 2026.

Yours in Sport, Jon

Jon Schmieder is the Founder of the Huddle Up Group LLC, a sports industry consulting company led by award winning executives. Schmieder has 29 years of experience in leading sports tourism and events organizations through strategic growth and increased community collaboration. The Huddle Up Group has worked with more than 400 sports organizations and destinations on over 150 strategic projects, facility feasibility studies, and business development. In 2017 and again in 2025, the Huddle Up Group was given the Superior Service Award, the highest honor a consulting firm can earn from the National Association of Sports Commissions (now SportsETA). We can be reached at Jon@HuddleUpGroup.com or 602.369.6955. To receive the weekly “Monday Huddle Up” visit www. HuddleUpGroup.com or sign up at https://dashboard.mailerlite.com/ forms/773696/110530520508532503/ share.

© Huddle Up Group, 2025