Research our vast network of DMOs, hotels, restaurants and attractions
IRRESISTIBLE ITINERARIES
Group-friendly fun across Wisconsin’s 5 regions
Attraction spotlights, sample itineraries and extensive listings help planners craft the perfect Upper Midwest group adventure
STARING STRONGLY ENCOURAGED.
Is It Art Now? Step into Heidelbergology and decide for yourself. Or take a selfie in our award-winning washrooms. From the world’s largest collection of artist-built environments to Midwest grottos, there’s something for everyone—all for free. Two museums. One unforgettable experience. You’ll never see art the same way again. jmkac.org
MILWAUKEE
Your New Favorite City
Milwaukee is where your next great story is waiting to happen. This is the Brew City after all, so start by reconnecting over legendary brews in beer halls where every pint comes with a tale or a toast. Hungry? “Top Chef” itself couldn’t resist dropping by for Season 21, so you know we’ve got delicious dishes for days.
Then there’s Lake Michigan, your backdrop for everything from leisurely shoreline strolls to high-energy adventures on the water. And when the sun goes down, the city turns up the lights. With more theater seats per capita than anywhere else in the country, there’s always a memorable show to see in Milwaukee.
Warm, creative, and endlessly entertaining. Milwaukee’s not just a place to visit; this is the trip you’ll be talking about for years. Milwaukee’s ready for you! For more information and resources for travel professionals, email mhusband@milwaukee.org
Train rides, boat tours and historic beacons add extra dimensions to Wisconsin itineraries
Wisconsin Knows How to Celebrate with Festivals and Fairs
There’s always something sizzling, sparkling or singing across the state
Hidden Gems and History Journeys
From visionary architecture to small-town museums, Wisconsin’s stories are built to last
and can
Eagle Bluff Lighthouse in Door County.
A view of the Wisconsin Capital from Monona Terrace.
Cover: Royal Thai Pavilion & Garden Olbrich Botanical Gardens, Madison
2026 TOUR PLANNER
Welcome to Wisconsin: Your Ultimate Adventure Awaits
Welcome to the Circle Wisconsin Annual Tour Planner — your gateway to unforgettable group travel across the Badger State!
Inside these pages, you’ll discover a carefully curated collection of fresh itineraries, hidden gems, and trusted favorites that truly showcase Wisconsin’s spirit. From our scenic shorelines and vibrant cities to story-rich small towns, this planner is designed to inspire your imagination, simplify your planning process, and elevate every tour you create. We want to make it easier than ever for you to craft experiences your travelers will rave about.
Wisconsin delivers group travel with a perfect blend of scenic beauty, cultural depth, and welcoming hospitality. Picture your groups winding through rolling farmland or pausing at sparkling lakeshores— each landscape offering a memorable backdrop for any itinerary. Whether slowing down on peaceful country roads or exploring charming downtowns made for discovery, Wisconsin sets the tone with authenticity and ease that travelers appreciate.
Every journey here is layered with rich regional heritage. Let your groups dive into Native Nations history, stroll through preserved immigrant settlements, or immerse themselves in our industrial and maritime roots at interactive museums and historic sites. For arts enthusiasts there are unique museums, architectural marvels, and world-class performance venues; food lovers will delight in cheese shops, supper clubs, craft breweries, and farm-fresh tastings. The stories of Wisconsin are diverse — and always delivered with heart.
Outdoor adventure is yours for the taking. Whether it’s cruising through Horicon Marsh by boat or hiking along Lake Superior’s rugged shoreline; rolling along peaceful bike trails or wandering waterfall routes — there’s something for every comfort level. Lighthouse tours and gentle lake excursions are ideal for sightseeing groups while hands-on farm tours or wildlife encounters offer memories that last long after the tour ends.
We also invite you to join us at the Circle Wisconsin Midwest Marketplace — where tour operators connect directly with destinations, attractions, and partners who make group travel in Wisconsin and the Midwest thrive. This appointment-based event streamlines your planning by putting the right people in front of you — saving time while sparking fresh ideas and building relationships that turn good tours into great ones. www.midwestmarketplace.org
Let this year’s planner be your starting point for remarkable journeys across Wisconsin. We’re here cheering you on as you inspire travelers — one unforgettable itinerary at a time!
Wendy Dobrzynski Executive Director wendy@circlewisconsin.com
414.545.1100
Learn more about Wisconsin’s group travel opportunities!
Hotels by Region
The
Rails, Sails, & Lighthouses
Train rides, boat tours, and historic beacons add extra dimensions to Wisconsin itineraries
North Point Lighthouse in Milwaukee.
Railroads built Wisconsin’s inland connections, waterways connected it to the world and lighthouses guided ships safely to shore. Today, Circle Wisconsin members keep that legacy alive, offering planners a wide variety of ways to tap into the state’s transportation history and enjoy scenic views along the way.
ON THE WATER
Lake Geneva Cruise Line’s U.S. Mailboat Tour is a 2½-hour cruise that circles southeastern Wisconsin’s beautiful, spring-fed Geneva Lake. Besides narration highlighting the history of the magnificent lakeside mansions and their lavishly landscaped grounds, the tour features the added drama of young mail carriers hopping on and off the moving boat as they deposit letters in pier mailboxes. The only mailboat cruise in the country, passengers cheer on the “mail jumpers,” hoping they make it back onboard without falling into the water (which they sometimes do). The line’s two-hour “Full Lake Tour” does the circuit without the mail stops, and there’s also a cruise that visits 1888 Black Point Estate, a beautiful Victorian home.
The Wisconsin Maritime Museum, located on the Manitowoc River in downtown Manitowoc, is one of the largest such museums in the U.S. Focusing on the Great Lakes and Wisconsin, the museum displays antique boats, ship models, historic shipwrecks and nautical artifacts, and spotlights Manitowoc’s shipbuilding history as well. One exhibition spotlights the USS Cobia, a restored World War II submarine permanently moored on the river. Walking through the sub, visitors see the torpedo launchers, bunk room, radio room, officers’ quarters, mess hall and engine room.
The S.S. Badger, another fixture on the Manitowoc waterfront, is a historic car ferry that crosses Lake Michigan twice a day, from midMay to early October, between Manitowoc and Ludington, Michigan. The last coal-fired steamship still in operation in the U.S., the Badger carries up to 600 passengers and 160 vehicles, including trucks, tour buses, RVs and farm equipment. During the four-hour, 60-mile crossing, passengers spend their time relaxing on deck, eating and drinking, playing bingo in the main lounge and watching movies in the theater.
Two Rivers is home to Point Beach State Forest. The six-mile stretch of sandy shores along Lake Michigan features Rawley Point Lighthouse, which has been operated by the U.S. Coast Guard since 1853. Another Two Rivers attraction is Rogers Street Fishing Village, a museum complex that comprises a collection of historic buildings on the site of century-old shipping yards on the East Twin River.
The Lake Winnebago Region, boasting one of the largest inland lakes in the country, is a haven for watersports and has acres of beautiful parkland fronting its shorelines. They call it Wisconsin’s Third Great Lake. Fond du Lac’s signature attraction is the lighthouse at Lakeside Park. The region also claims the Horicon Marsh, where visitors can explore the nation’s largest freshwater cattail marsh. Enjoy a scenic view upon the water in a pontoon boat with Blue
Heron Landing Cruises.
In Wisconsin Dells, Dells Boat Tours offers Wisconsin River cruises that pass by majestic sandstone cliffs, gorges and outcroppings that have been sculpted by wind, water and time. On the two-hour Upper Dells Boat Tour, passengers disembark to walk through narrow passageways at Witches Gulch and watch a dog leap between towering rock pillars. The one-hour Lower Dells Boat Tour features landmark formations like Hawk’s Bill and Baby Grand Piano.
Also in the Dells, Original Wisconsin Ducks operates rollicking one-hour rides on World War II amphibious vehicles that have wheels and can float. Showcasing secluded canyons and unusual rock formations, the Ducks careen down steep hills and make dramatic plunges into water.
From the Door County village of Sister Bay, Sister Bay Scenic Boat Tours’ 149-passenger Norra Dörr cruises Green Bay, sailing past the bluffs, caves and lighthouse of Peninsula State Park. On the 90-minute voyage, hear stories of French explorers and early Native American inhabitants. Also popular with groups is the iconic Cana Island Lighthouse, one of Door County Peninsula’s 11 lighthouses. A climb of 97 steps rewards trekkers with sweeping views of Lake Michigan.
Sheboygan, commanding an impressive presence on Lake Michigan, naturally attracts visitors to its lakefront and riverfront. Where the Sheboygan River approaches the lake, original and recreated fishing shanties house coffee shops, restaurants and boutiques. Charter fishing businesses line the riverfront. With big waves on the lake between September and March, Sheboygan is known for its surfing culture and calls itself the Malibu of the Midwest.
Groups also get their fill of maritime heritage at North Point Lighthouse in Milwaukee, Wind Point Lighthouse in Racine, Southport Light Station Museum in Kenosha and 1860 Lighthouse and Light Station Museum in Port Washington, all of which offer panoramas of sparkling blue Lake Michigan.
Up north, the Madeline Island Ferry crosses Lake Superior on a 25-minute voyage between Bayfield and Madeline Island. When motorcoach passengers on the ferry disembark in the town of La
Wisconsin Dells Boat Tours shows off Wisconsin's incredible beauty.
Pointe, a local step-on guide can meet your coach for a tour of the largest and only inhabited island in the 22 Apostle Islands. Groups enjoy shopping in the boutiques and art galleries. The Madeline Island Museum focuses on Ojibwe culture and the island’s past as a French trading post and British settlement.
A must stop is Northern Great Lakes Visitor Center in Ashland. Its exhibits provide a look at the Apostle Islands and Lake Superior’s cultural and natural history. Other features include an observation tower, a wildlife viewing platform, a 100-seat theater and an accessible boardwalk trail.
Also in northern Wisconsin, St. Croix River Cruises in Hudson offers lunch, brunch and dinner cruises along the scenic Wisconsin and Minnesota shores of the St. Croix River.
Scenery along the Mississippi River, forming Wisconsin’s western border, enthralls visitors traveling the Great River Road. In La Crosse, breathtaking views of the Mississippi Valley are available from Grandad Bluff, a perfect spot for group photos. Prairie du Chien, a small town at the confluence of the Mississippi and Wisconsin rivers, abounds with historical charm with attractions like Villa Louis, one of the most authentically furnished Victorian houses in America. Potosi, another Mississippi River town, is home to Potosi Brewery and the National Brewery Museum.
ALL ABOARD FOR FUN
From the 1916 SOO Line Depot in Osceola, Osceola & St. Croix Valley Railway takes passengers on a 20-mile trip along the sandstone bluffs of the St. Croix River, crossing a bridge into Minnesota, stopping in Marine on St. Croix and returning to Osceola. Onboard the vintage cars of the diesel-powered train, a host shares stories about the railroad’s colorful history.
Groups will enjoy a cruise on a Blue Heron Landing pontoon boat on the Horicon Marsh.
There's always something fun and exciting to see on a Wisconsin lake.
Wisconsin is among the most scenic states in the country.
More nostalgia is on track at Railroad Memories Museum in Spooner, a highlight on itineraries in northern Wisconsin’s Washburn County. In the old Chicago & North Western depot, retired railroaders act as tour guides, leading visitors through 13 rooms filled with railroad bells, whistles, lights, tools, timetables, photos, advertising, art and antiques.
In Green Bay, the National Railroad Museum is one of the largest such museums in the country, showcasing everything from Union Pacific’s legendary “Big Boy” locomotive to General Eisenhower’s WWII command train.
In the Baraboo area, Mid-Continent Railway Museum in North Freedom offers a seven-mile, 55-minute round-trip train ride on a former branch line of the Chicago & North Western Railway. In a valley between the Hills in rural Sauk County, passengers ride in restored steel coaches built a century ago. Besides rides from the 1894 depot, the indoor/ outdoor museum displays over 40 train cars and locomotives.
The East Troy Railroad Museum keeps history alive with its lovingly restored trolleys and interurbans. Groups can step aboard for a scenic 10-mile roundtrip through rolling countryside and explore exhibits on electric railways of the past.
Vineyard
Swiss History & Museums
Outdoor Adventure: Hiking, Biking, Fishing, & so much more
Historic Depot
Excellent Lodging
The Eisenhower locomotive at the National Railroad Museum
Wisconsin Knows How to Celebrate with Festivals and Fairs
There's always something sizzling, sparkling, or singing across the state
The China Lights event at the Boerner Botanical Gardens in Milwaukee always wows those who witness it.
If there’s one thing Wisconsin does with aplomb, it’s celebrate. From lantern-lit gardens to brat-filled block parties, the Badger State knows the best way to mark the seasons is together. Parades, fairs, light shows and festivals don’t just fill the calendar here, they fill the air with laughter, music and that feeling that you’ve arrived somewhere people love to gather.
Across every season, Circle Wisconsin members are the keepers of that spirit. They host some of the Midwest’s most iconic celebrations, heritage parades that roll through historic downtowns, harvest markets where the cider flows freely, and festivals so beloved they’ve become traditions worth traveling for.
WHERE EVERY SEASON HAS ITS STAGE
Some festivals are so quintessentially Wisconsin they might as well come stamped on the welcome sign. China Lights (Milwaukee) turns autumn nights into a glowing dreamscape, where hundreds of illuminated sculptures shimmer across the gardens. Das Fest USA (Kenosha) raises a stein to Bavarian tradition with oompah bands, bratwurst, and spontaneous polka that can turn anyone into a dancer. When winter rolls around, Rotary Lights (La Crosse) transforms the riverfront into a glowing wonderland of more than three million lights, drawing over a quartermillion visitors each year.
And then there’s Baraboo’s Big Top Parade, where the circus isn’t just history, it’s home. Organized by Circus World Museum and the Baraboo Area Chamber of Commerce, this summer spectacular parades through downtown with wagons, marching bands, and calliopes, celebrating Baraboo’s legacy as the birthplace of the Ringling Brothers.
At the fabled Paine Art Center and Gardens in Oshkosh, the beloved Nutcracker fairytale returns to the Paine “castle” with a mesmerizing array of sights, sounds and surprises. Explore the settings of the story on selfguided tours, guided tours, and candlelight tours. Along the way, each
elaborately decorated room of the historic Paine mansion reveals a new chapter of the story. From the opening party scene with a giant Christmas tree to the Land of Sweets and beyond, follow the adventure of Clara and the Nutcracker Prince. As part of your journey, visit the Sugar Plum Fairy’s Cupcake Café for a scrumptious treat.
Want a cure for those winter blues? Check out one of the premier winter festival in the Midwest – The Sturgeon Spectacular. Whether you join the always popular Wisconsin Snow Sculpting Championship, the Outdoor Curling Funspiel, Snow Land family activities, or come out to see the awesome snow and ice sculptures and enjoy one of many great restaurants or shops in downtown Fond du Lac, this festival has something for everyone.
The International Wisconsin Ginseng Festival in Wausau celebrates the region's ginseng industry with a three-day event typically held in September. The festival features ginseng-themed food, tours of ginseng farms, demonstrations, music and cultural performances, with a main hub in downtown Wausau's City Square Park.
CULTURE THAT LIVES AND BREATHES
In Wisconsin, festivals do more than entertain, they tell stories. At Heritage Hill State Historical Park in Green Bay, reenactors trade modern-day sneakers for pioneer boots, recreating 19th-century life so vividly you can almost smell the wood smoke. The John Michael Kohler Arts Center in Sheboygan turns art into community connection, hosting fairs that blur the line between exhibition and celebration. And the Mulva Cultural Center (Green Bay), Wisconsin’s newest cultural showpiece, is already shaping up to be a hub for world-class exhibits and gatherings.
Smaller stops offer just as much soul. In Cedarburg, the Wisconsin Museum of Quilts & Fiber Arts honors the region’s creative roots with quilt fairs, fiber festivals, and hands-on workshops that make you want to pick up a needle yourself. And at Norskedalen Nature & Heritage Center in Coon Valley, Scandinavian traditions live on through folk music,
The Baraboo Big Top Parade always draws a crowd. It was named a 2026 ABA Best of the Best Festival.
storytelling, and heritage festivals that feel both nostalgic and fresh.
Since 1981, Milwaukee Irish Fest has been dedicated to celebrating and sharing the rich Celtic heritage with the world. Milwaukee Irish Fest is held annually the third weekend in August along the shores of Lake Michigan at the Henry W. Maier Festival Park in Milwaukee.
Held annually the weekend after Labor Day, the Villa Louis Carriage Classic in Prairie du Chien highlights competitive carriage driving in arena and obstacle classes. The Villa Louis Historic Site was once home to the "Artesian Stock Farm," a premier Standardbred training facility. The Carriage Classic celebrates the zenith of the stock farm with carriagedriving classes.
Celebrate the working past at the Grohmann Museum’s Lost Arts Festival in Milwaukee. The museum hosts its annual festival celebrating the activities and ways of work captured in the paintings and bronzes in its permanent collection. Artisans will share their expertise and demonstrate their techniques as the museum and its surroundings become a laboratory for the creation of “Lost Arts.” It is a fun and affordable family activity and gives visitors the opportunity to see some of the lost arts of the past.
In Baraboo, the Great Midwest Crane Fest sees thousands of Sandhill Cranes gather near the Wisconsin River before flying south for the winter. During the fest visitors will experience: Wisconsin’s largest crane congregation, guided crane-viewing tours, presentations and workshops and more. You’ll also explore the beautiful landscapes and rich histories that connect the festival hosts, the International Crane Foundation and the Aldo Leopold Foundation.
FUN FOOD OPTIONS
On the last Saturday in September, the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For 60 years, Beef-a-Rama has been a premier event drawing visitors back
Alphorns perform at Das Fest.
Rotary Lights in La Crosse
year after year to join in on the one-of-a-kind fun you can only find in the Northwoods.
The Warrens Cranberry Festival draws thousands of visitors from all over the world. The event continues to grow in popularity every year and is a great place for groups to immerse themselves in the rich culture and history of cranberry farming.
Autumn is the best time of year for those seeking beauty and fall festivals because it’s Bayfield Apple Festival time. Enjoy food and craft vendors all weekend long, live music from Big Top Chautauqua's Blue Canvas Orchestra and other area musicians at Memorial Park Gazebo for Concerts by the Lake. Don't miss the crowning of the Apple Festival Queen and/or King, the Spectrum Carnival and the Grand Parade down historic Rittenhouse Avenue on Sunday to wrap up the weekend's events.
THE DMOS BEHIND THE MAGIC
Every great festival has a team that makes it happen, and Wisconsin’s CVBs and DMOs are some of the best in the business. They’re the quiet heroes behind the banners and bandstands, the ones making sure each celebration runs seamlessly, and that groups find themselves right in the heart of the action.
In Door County, fall means it’s time for the Fall Festival, when harbor towns hum with live music, arts, and all the pumpkin-flavored joy you can handle. To the south, Sheboygan serves up sizzling hometown pride with Brat Days, which has been celebrating Sheboygan since 1953. Brat Days does not charge entry fees to attend the festival or its celebrated live music acts. Enjoy fabulous food, watch competitors try to prevail in the brat eating contest and even play cornhole.
On September 5, 1962, a 20-pound piece of Russian Sputnik IV landed in the middle of the street on the corner of N. 8th and Park in Manitowoc. Sputnikfest is the town’s way of bringing the community together to celebrate this momentous event. Named one of the Top Five Funkiest Festivals in the country by Reader's Digest, this wacky festival has become a community and regional favorite, with fun for the entire family. Sputnikfest is a way to celebrate all things sci-fi and space with live music, food, a 5k run/walk, and elaborate alien-themed costumes.
In Green Bay, the festival spirit carries long after football season, with a year-round lineup of food and arts events that keep the city buzzing. Fond du Lac’s Walleye Weekend is pure Wisconsin, part fishing tournament, part concert series, and completely free.
What happens when you combine a vibrant, one-mile stretch of downtown Appleton with 200-plus up-and-coming artists performing free shows with live, original music over four days? You get to experience an unforgettable music-filled weekend with more than 700 incredible shows. Mile of Music kicked off in 2013 as a cover-free festival highlighting handcrafted artistry. The theme quickly caught on with music lovers everywhere and is still the focus today as The Mile continues to make music accessible to everyone. The fest welcomes the finest talent, including singer-songwriters, duos and multi-piece bands showcasing original roots music ranging from indie and folk-rock to soul, to folk, bluegrass and more.
And in the capital city, Destination Madison delivers art and flavor in equal measure with Art Fair on the Square and Taste of Madison, both turning the Capitol into the state’s ultimate street festival.
Where Stories Begin BELOIT
Beloit can accommodate day-trip groups, overnight hub and spoke seekers, or road warriors looking to stretch their legs during a long journey.
Downtown Beloit’s charming boutique shops have been exciting travelers for years and, in 2026, Ho-Chunk Gaming Beloit will up the ante!
VISITBELOIT.COM/MEETINGS
CONTACT MATTHEW BOSEN TO PLAN YOUR VISIT AT MATT@VISITBELOIT.COM OR 608.313.1366
60 miles south of Madison
75 miles west of Milwaukee
90 miles west of Chicago
Hidden Gems & History Journeys in Wisconsin
From visionary architecture to small-town museums, Wisconsin’s stories are built to last
Pabst Mansion in Milwaukee
In Wisconsin, history isn’t tucked away in glass cases, it’s alive in workshops, small-town museums and where the roads are less traveled. Circle Wisconsin members reveal that every corner of the state has a story to tell, whether it’s a craftsman’s dream turned landmark, a museum preserving industry and artistry, or a community keeping the past vibrant through experience. For groups, these destinations offer not just sightseeing, but storytelling — where the spirit of Wisconsin lives on through innovation, architecture and heart.
MUST-SEE MUSEUMS AND ATTRACTIONS
Across the state, Wisconsin’s museums reveal the ingenuity and passion that built its industries and defined its identity. In Milwaukee, the Harley-Davidson Museum celebrates freedom on two wheels, taking visitors from the company’s 1903 beginnings to modern-day legends.
In Middleton, the National Mustard Museum blends humor and history, housing thousands of mustard varieties from around the globe. Nearby in Madison, the Wisconsin Veterans Museum honors the state’s service and stories and connects local lives to national moments. Watch for the opening of the new Wisconsin Historical Museum in 2027.
With a new museum coming in 2027, now is the time to visit the famed Milwaukee Public Museum. As Wisconsin's natural history museum, MPM inspires curiosity, excites minds and increases desire to preserve our world's natural and cultural diversity. Visit a traditional Native American powwow or watch real life butterflies flutter in a butterfly garden before you head back in time to walk the Streets of Old Milwaukee. Transport yourself further back and visit the Crossroads of Civilizations to see King Tut or even walk among the dinosaurs in the Third Planet. New digital and 3D features at the Dome Theater make it possible to get even closer to the action, whether you want to soar with the pterosaurs at a giant screen film or travel through the solar system with a planetarium show.
The Richard I. Bong Veterans Historical Center in Superior is a living tribute to those who served. The Center is an educational resource that collects and preserves the tangible legacy of these veterans and their home front supporters. In addition, the Center perpetuates their ideals, principles and leadership skills for today as well as future generations.
Hearthstone Historic House in Appleton was the first private residence in the world to be illuminated using hydroelectricity from a central Edison system. It is the birthplace of green energy and of where the phrase “turn on the lights” was born. It is the only building still standing from the dawn of electricity. The residence still contains the original Edison electroliers, original light switches, and some of the world's only examples of original Edison wiring. Hearthstone is on the National Register of Historic Places for its technological, historic, architectural, and artistic significance.
On October 8, 1871, a firestorm roared through Peshtigo and surrounding areas. It not only killed between 1,500-2,000 people,
but also destroyed the entire community and its livelihood. The Peshtigo Fire Museum preserves this heritage through storytelling and presentations, exhibits of artifacts from the fire, displays of the lifestyle at the time of the disaster and a cemetery to memorialize those who died.
ARCHITECTURAL ICONS: WHERE VISION MEETS LEGACY
Some of Wisconsin’s greatest stories are built into its architecture. In Spring Green, two of the state’s most renowned landmarks stand as testaments to imagination and individuality. At the famous The House on the Rock, the vision of Alex Jordan unfolds through vast collections, artistic eccentricities, and sweeping views of the Wisconsin River Valley. Just down the road, Taliesin Preservation carries forward the genius of Frank Lloyd Wright, inviting groups to explore his home, studio, and the surrounding landscape that inspired his designs.
Not far away, Old World Wisconsin in Eagle re-creates the immigrant experience with living-history villages and costumed interpreters. Groups step into the 19th century, exploring pioneer homes, blacksmith shops, and farms that trace the state’s cultural roots. The nearby Milton House Museum, a National Historic Landmark, adds depth to the story — an original Underground Railroad site where travelers once found refuge beneath its hexagonal walls.
Together, these sites, supported by local partners like the Fort Atkinson Chamber and Destination Madison, anchor southern Wisconsin’s heritage corridor, connecting architecture, innovation, and humanity in one of the Midwest’s most compelling cultural regions.
Home to Milwaukee's pioneer brewing family and five archbishops, the Pabst Mansion is a historic house museum and architectural landmark. Completed in 1892 for beer baron Captain Frederick Pabst, the Gilded Age museum boasts stunning interiors, elegant furnishings, exceptional wood craftsmanship, intricate ironwork and a brilliant fine arts collection. It is open year-round for tours.
The Oneida Long House is a replica of a traditional home that existed hundreds of years ago. Long houses were the original
Richard I. Bong Veterans Historical Center
natural dwellings of the Oneida Nation. This area will feature what life was like for the Oneidas in the 1700s, as their lifestyle changed with the infusion of western ways through the transition of becoming successful farmers in Wisconsin. These farm days are represented by five 100+ year old log homes originally inhabited on the reservation. There is also an amphitheater which hosts a variety of
events, including; musical acts, storytellers and the colorful smoke dancers.
A pavilion is a common structure in Thailand generally used as a shelter from rain and heat. The Thai Pavilion at Olbrich Botanical Gardens in Madison is more ornate than most roadside salas in Thailand and represents those found at a temple or on a palace grounds. The pavilion was a gift to the University of WisconsinMadison from the Thai Government and the Thai Chapter of the Wisconsin Alumni Association. Olbrich was chosen as the site for the pavilion because of its garden setting and its proximity to water. Water is important to Thailand because of its implications for good health and prosperity.
SMALL-TOWN STORIES AND LOCAL PRIDE
Some of Wisconsin’s most captivating histories live in its small towns. In Platteville, the Mining & Rollo Jamison Museum tells the story of Wisconsin’s early lead miners, while offering groups the chance to descend underground on guided tours. Nearby, the Potosi Brewery Museum pairs river history with one of the state’s oldest craft traditions, mixing brewing, community pride, and philanthropy under one historic roof.
The Civil War Museum in Kenosha is like no other Civil War museum
Frank Lloyd Wright's Taliesin in Spring Green.
Photo courtesy of
in the country. It focuses on the Civil War from the perspective of the people of the seven states of the upper middle west: Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio and Wisconsin. Through the use of personal stories and narratives, the museum explores how the Civil War impacted the people on the Western home front before, during and after the war by connecting the prewar causes to the postwar effects.
Woodruff is home to the World's Largest Penny which commemorates a school fundraiser collecting pennies to raise money to build a hospital. Learn the story at the Dr. Kate Newcomb Museum.
Thomas Dambo, a Danish artist who uses recycled materials to make masterpieces, created another spectacular and one-of-a-kind troll, featured in Firefly Grove Park in Wauwatosa. These trolls are located throughout the world, each one with a special personality. There are more than 150 trolls scattered across the world, with more than 40 located in the United States. Mama Rosa is the first troll in Wisconsin and is one of the many whimsical and artistic features in Firefly Grove Park that you need to see to believe.
In Chippewa Falls, the Chippewa Falls Museum of Industry & Technology chronicles the region’s contributions to science and engineering. Its exhibitions feature captivating displays, including the Cray Research Inc. Supercomputer Collection and the Jacob Leinenkugel Brewing Company Memorabilia collection and more.
Ride, Relax and Explore Wisconsin with the Pros
THESE TRUSTED TOUR AND MOTORCOACH OPERATORS CRAFT SEAMLESS, MEMORABLE ADVENTURES ACROSS THE BADGER STATE AND BEYOND
Whether your travelers crave a quick getaway or an extended journey, Wisconsin’s leading tour and motorcoach operators make group travel effortless and unforgettable. These professionals handle the details, so planners can focus on the fun.
For more than two decades, Personalized Tours & Coaches has specialized in deluxe motorcoach adventures across Wisconsin and beyond. The family-owned company crafts custom itineraries that match your group’s interests, from oneday sightseeing excursions to multi-day vacations — and offers charter services on its comfortable fleet of coaches.
Happy Times Tours & Experiences offers diverse itineraries that include extended vacations, casino trips, daycations, city tours and private group experiences.
With more than 80 years of dependable service, Lamers Bus Lines remains a go-to for groups of all sizes. Its extensive fleet includes everything from motorcoaches and mini coaches to trolleys and limo coaches, paired with expert custom tour planning.
Family-owned since 1938, Kobussen Buses Ltd. provides
modern, state-of-the-art motorcoaches for charters across the U.S. and Canada. From cross-country tours to local wine tastings or sports trips, Kobussen delivers flexibility and comfort every mile of the way.
Founded in 1920, Badger Bus stands as one of Wisconsin’s most trusted names in motorcoach travel. Offering a full range of coaches and vans for charter, Badger is the reliable, one-stop solution for transportation across the region and beyond.
Groups exploring the Great Lakes will find rich storytelling with Tour the Great Lakes, featuring local historians, naturalists and guides in more than 15 U.S. and Canadian ports. The company’s themed itineraries and Circle the Lake trips bring to life the Great Lakes’ unique culture and scenery, highlighting destinations in Wisconsin such as Milwaukee, Door County, Superior, Bayfield and other quaint harbor towns.
Rounding out the list, Brilliant Edventures is a full-service operator that provides wholesale tour planning for destinations across the U.S. and Canada. Since 2015, the company has offered 24/7 support, handling transportation, meals, hotels and attractions, plus marketing assistance like custom flyers — to help groups travel smarter.
A one-of-a-kind troll can be found in Firefly Grove Park in Wauwatosa.
Discovering Wisconsin’s Sacred Spiritual Spaces
Faith and artistry intertwine across Wisconsin’s landscapes, offering groups moments of awe and reflection
By Justine Leavitt
There’s a hush to Wisconsin’s sacred places, a stillness that settles as sunlight filters through stained glass or a breeze stirs the trees. Here, centuries of faith is woven into the land’s history. This journey offers more than sightseeing. Hilltop basilicas, forest shrines, and luminous grottos reveal how faith and beauty take root in Wisconsin’s heartland.
THE NATIONAL SHRINE OF OUR LADY OF CHAMPION
Outside Green Bay, among gently swaying fields, lies the National Shrine of Our Lady of Champion, the only Vatican-approved Marian apparition site in the United States approved by the Catholic Church.
After walking the peaceful grounds, your group can visit the chapel where a Belgian immigrant saw the Queen of Heaven clothed in white between two trees. Intrigued? Join guided tours or prayer services to feel the air touched by grace.
BASILICAS OF MILWAUKEE
In Milwaukee, two architectural marvels show the artistry behind faith. The Basilica of St. Josaphat, modeled after St. Peter’s Basilica in Rome, rises above the city with its grand dome and gilded murals. Group tours reveal not only the intricate craftsmanship but also the remarkable story of how it was built from salvaged materials.
High above the hills of southeastern Wisconsin, Holy Hill Basilica has guided pilgrims for over a century. Its twin spires pierce the sky, a beacon visible for miles. Groups can climb the scenic tower for panoramic views, attend Mass, or wander the wooded trails. Holy Hill is as much a retreat into nature as it is a journey of faith.
THE UNITARIAN MEETING HOUSE
Excited for more? Another Wright masterpiece waits in Madison, the Unitarian Meeting House. Its soaring rooflines seem to lift heavenward while sunlight pours through tall glass walls.
Learn as a group how Wright believed that architecture itself could be a sacred place where thought, light, and human spirit converge.
In Milwaukee resides the Frank Lloyd Wright designed Annunciation Greek Orthodox Church. Unique in its architecure, its circular form feels both ancient and modern — an inspired space where geometry meets divinity.
SHRINE OF OUR LADY OF GUADALUPE
In La Crosse, the Shrine of Our Lady of Guadalupe rests within 100 wooded acres, where winding paths lead past fountains and devotional art to a basilica that’s equally inviting and awe inspiring. It’s a place to move slowly — perhaps in prayer, perhaps in awe — as nature and artistry engulf you. Each step will draw you into a deeper trance as you marvel at the sacred details inspired by Mexican design.
THE KINSTONE SANCTUARY
Overlooking the Mississippi River in Fountain City, Kinstone is an outdoor sanctuary of standing stones and labyrinths that align with the sun and stars.
Groups can walk the spiral paths or gather for quiet reflection among monoliths that seem to hum with energy. Inspired by ancient sites like Stonehenge, it’s a place where history meets modern America.
WISCONSIN’S GROTTOS OF FAITH
End your pilgrimage at Wisconsin’s remarkable grottos, folk-art testaments to creativity and belief. The Dickeyville Grotto, crafted from shells, gems, and glass, gleams like faith carved into the earth.
Up North, outside of Wisconsin Rapids, in Rudolph, the Father Wagner Grotto, invites visitors to wander through winding tunnels lined with sacred scenes. Here, a century-year-old work of devotion is forever frozen in time.
Spotlight on Wisconsin
FROM BROADWAY CLASSICS TO EQUESTRIAN ARTISTRY, WISCONSIN’S PERFORMANCE VENUES DELIVER UNFORGETTABLE GROUP EXPERIENCES
When it comes to entertainment, Wisconsin knows how to take the stage. Across the state, theaters large and small invite groups to sit back, relax, and enjoy everything from side-splitting comedy to heartfelt drama and spectacular musical productions
In Wisconsin Dells, the Legacy Dinner Theater offers year-round performances that pair dining with dazzling production value. Its signature holiday show, Christmas in the Dells, transforms the stage into a winter wonderland filled with soaring angels, sugar plum fairies, dancing elves, and one of the region’s largest living nativities. With a four-course turkey and ham dinner, pyrotechnics, laser lights, and live music, it’s a feast for all the senses.
Up in Door County, Peninsula Players Theatre has been delighting audiences since 1935, earning its title as America’s oldest professional resident summer theater. Nestled among cedar trees on the shores of Green Bay, the venue combines rustic charm with modern comfort — including a heated, all-weather pavilion. Also in Door County is Third Avenue PlayWorks, a professional theater that provides yearround entertainment in Sturgeon Bay. Renowned for its captivating performances, TAP offers diverse educational programs and is a vital part of the vibrant arts community.
Nearby, Northern Sky Theater offers a different kind of magic — an open-air summer stage under the stars at Peninsula State Park, and a cozy fall season at the climate-controlled Gould Theater. Known for its original comedies and heartwarming local stories, Northern Sky is a group favorite.
For decades, the Fireside Dinner Theatre in Fort Atkinson has been a favorite for motorcoach groups seeking first-class entertainment and dining. The 2026 season lineup includes crowd-pleasers like Beehivethe ‘60s Musical, The Addams Family, Hairspray-The Broadway Musical, Disney’s FROZEN and A Christmas Story.
In Milwaukee, the Marcus Performing Arts Center brings the bright lights of Broadway to the city’s downtown cultural district. Upcoming shows include Mrs. Doubtfire, How the Grinch Stole Christmas! The Musical and Monty Python’s Spamalot.
And for a show that truly stands apart, Dancing Horses Theatre near Lake Geneva offers a 90-minute spectacle where Arabian horses and their trainers perform in perfect harmony. Guests can add meal packages or even go behind the scenes to meet the horses up close. Holiday performances from November through January add extra sparkle to an already enchanting experience.
A Birdwatcher’s Paradise in Every Season
Wisconsin’s diverse landscapes offer unforgettable birding experiences across wetlands, forests, rivers, and shorelines.
Bring your binoculars for your next tour in Wisconsin.
The wildlife and the birds you may spot in the state will offer a rewarding experience across every season, thanks to the state’s diverse landscapes and position along major migration routes.
From spring warblers flitting through forest canopies to bald eagles soaring above rivers and lakes, opportunities abound for both novice and seasoned birders. Wetlands and marshes host sandhill cranes and waterfowl, while the Northwoods provide an experience of a quiet lake with the sounds of the loons. Along Lake Michigan and the Mississippi River, migratory species funnel through impressive numbers, making shoreline parks and wildlife refuges especially popular. With well-maintained trails, nature centers, and a strong conservation culture, Wisconsin invites bird watchers to slow down, look up, and connect with the rhythms of the natural world.
CONSERVATION SUCCESS STORIES
Wisconsin’s skies, wetlands and forests tell a remarkable story through the birds that call the state home. From river bluffs to Northwoods lakes, birdlife is woven into Wisconsin’s natural identity, offering both everyday beauty and rare conservation success stories.
Along the Mississippi River, bald eagles reign as an iconic symbol of recovery. Once threatened by habitat loss and pesticides, these majestic raptors now soar above the river’s backwaters and towering bluffs. The Mississippi Flyway provides abundant fish and nesting sites, making it one of the best places in the state to witness bald eagles year-round, especially during winter when open water draws them in. Each spring and fall, the migration of sandhill cranes signals the changing seasons. Their rolling calls echo across marshes and farm fields as thousands stop to rest and refuel. Wisconsin’s wetlands play a critical role in supporting this ancient species, whose migrations are among the most impressive natural spectacles in the Midwest.
Even more rare is the whooping crane, one of North America’s most endangered birds. Wisconsin has been central to efforts to reestablish a migratory population, with wetlands providing vital stopover and nesting habitat. Ongoing conservation work at the International Crane Foundation has helped give this towering white crane a fighting
chance at survival. Visiting here offers group tours an engaging, upclose experience with all 15 species of cranes including the whooping crane in a peaceful wetland setting. Guided walks and interpretive programs provide meaningful insight into crane behavior, migration, and global conservation efforts. It’s an inspiring stop that combines natural beauty with a powerful conservation story.
Education and stewardship are supported by places like the Schlitz Audubon Nature Center near Milwaukee, where visitors learn about native birds, migration, and habitat protection while exploring Lake Michigan’s shoreline.
A visit to the Horicon Marsh offers an unforgettable experience in one of North America’s largest freshwater cattail marsh, where thousands of migratory birds gather each spring and fall. Visitors can spot everything from waterfowl and shorebirds to soaring raptors while enjoying boardwalks, tours, and wide-open views of this vital wetland.
In the northwoods, the haunting call of the common loon drifts across quiet lakes. A beloved symbol of wilderness, loons depend on clean water and protected shorelines to thrive. Adding to Wisconsin’s uniqueness is the greater prairie-chicken, a species found in only a few states, whose springtime mating dances highlight the importance of grassland conservation.
Together, these birds reflect Wisconsin’s rich habitats, deep conservation ethic, and enduring connection to the natural world.
Wisconsin is a perfect place to break out your binoculars and see beautiful birds up-close.
Discover Oshkosh…
As a premier destination in the heart of Wisconsin, Oshkosh always offers an exciting variety of events and attractions for groups of any size. Explore life by the lake and take a stroll on the riverwalk or attend events ranging from dinner theaters to the world’s largest airshow, EAA AirVenture. Supper clubs, waterfront dining, breweries, wineries, chocolate shops and drive-ins allow every visitor to find their favorite flavors.
Eastern Shores
Lakeshores, Lighthouses & Wisconsin’s Best
This itinerary showcases the heart and heritage of Wisconsin
Discover the richness of Wisconsin on a beautifully balanced five-day journey filled with lakeside scenery, hands-on history, artistic wonders, and classic state favorites. Your adventure begins along the sparkling shores of Lake Michigan in Port Washington, where lighthouse views and 19th-century stories set a nostalgic tone before continuing to the immersive stagecoach-era experience at the Wade House. Over the next several days, wander through gardens inspired by beloved books, admire Austrian craftsmanship, explore world-renowned artist-built environments, and dive into the state’s agricultural roots.
DAY 1 PORT WASHINGTON
Begin your Wisconsin adventure along the sparkling shores of Lake Michigan in Port Washington, a picture-perfect harbor town with historic charm and friendly lakeside energy. Visit the 1860 Lighthouse and Light Station, Located on top of the North bluff, offering a spectacular view of Lake Michigan shore and marina. Your guests are welcome to tour the restored 1860 lighthouse that serves as a museum depicting the life of a lightkeeper's family in the 19th century. Climb the tower to the lantern room to catch the view lightkeepers had all those years ago. Then travel back in time at the Wade House, where costumed interpreters and beautifully preserved buildings bring Wisconsin’s stagecoach era to life.
DAY 2 SHEBOYGAN
Start the morning wandering through the enchanting Bookworm Gardens, where beloved storybooks come alive among colorful blooms. Step into Old World craftsmanship at Waelderhaus, an authentic Austrian-inspired gem showcasing the artistry and legacy of the Kohler family. Next, explore the remarkable Art Preserve, a world-class celebration of artist-built environments tucked into Sheboygan’s rolling landscape. Enjoy a bit of free time along the riverfront or lakeshore, perfect for boutique browsing or simply soaking in the fresh air.
The Art Preserve of the John Michael Kohler Arts Center in Sheboygan is a world-class celebration of artist-built environments.
DAY 3
BMANITOWOC, DOOR COUNTY
egin the day at the engaging Farm Wisconsin Discovery Center, where hands-on exhibits shine a light on the state’s agricultural spirit. Conclude with a stop at the elegant Rahr-West Art Museum, set within a historic mansion and filled with artistic surprises.
Travel up the peninsula for a taste of Door County charm, beginning with a guided tasting at Door Peninsula Winery, known for its flavorful fruit wines and welcoming atmosphere. Enjoy a little leisure time to explore the shoreline communities—perfect for galleries, gift shops, and scenic dining — before beginning your journey home with a heart full of Wisconsin memories.
The Johnsonville Marketplace is home to the iconic Johnsonville Brat and other Wisconsin food treats. This BRAT piece was designed by Robert Indiana, who also created the famous Philadelphia LOVE sculpture.
DAY 4
TGREEN BAY
oday is all about Wisconsin icons. Dive into Packers history with a visit to Lambeau Field or the Green Bay Packers Hall of Fame, a favorite for groups of all kinds. Continue to the breathtaking Green Bay Botanical Garden, where thoughtfully designed landscapes create a peaceful oasis in every season. Round out your Green Bay experience with a visit to the Neville Public Museum, where exhibits highlight the art, history, and science of Northeast Wisconsin. Groups can explore everything from regional heritage to rotating cultural displays, making it an engaging stop for travelers with varied interests. If your group enjoys the arts, the nearby Weidner Center for the Performing Arts offers an impressive schedule of concerts, theater, and touring productions throughout the year.
For a lighter, hands-on experience, head to Titletown, the vibrant entertainment district just steps from Lambeau Field. This lively outdoor space features walking paths, interactive play areas, a full-size football field, and seasonal activities like tubing and ice skating. It’s a fun way for travelers to stretch their legs, enjoy fresh air, and soak in the energetic spirit of Green Bay before heading off to the next stop on your journey.
DAY
Head to iconic historic landmark since 1967 offering traditional vinifer wines from West Coast sourced grapes, cherry, and grape wine from Door County fruit, hard ciders from local apples, and spirits distilled from Wisconsin grains and fruit. Tour the modern production facility and historic aging tunnels. It is rated one of the top Vineyards all around the U.S.
As you head to the at one of Wisconsin’s most iconic food brands before savoring samples and stories. You can’t leave Wisconsin without a cheese stop … make your way to welcome you to taste their award-winning creations.
For a deeper look at local heritage, visit the Sheboygan County Historical Research Center or the nearby Sheboygan County Museum, where exhibits highlight the region’s stories—from early settlers and local industries to vintage vehicles and impressive memorabilia. Groups can enjoy guided tours that bring the area’s past to life, offering a meaningful complement to the hands-on food experiences that round out your final day in Wisconsin.
As you head south along Lake Michigan, stop in blends rich history with iconic experiences, from the aroma-fill at O&H Danish Bakery to the innovative legacy of SC Johnson. Groups can explore Frank Lloyd Wright–designed architecture and learn how a family company shaped global industry. It’s a flavorful and fascinating destination that showcases Racine’s creativity, culture, and pride.
Amazing natural beauty can be found at the Green Bay Botanical Garden.
Eastern Shores
A Four-Day Journey Through Milwaukee & Lake Winnebago Country
Explore gardens under glass, heritage-rich museums, classic Wisconsin flavors and unforgettable wildlife landscapes
Discover the heart and character of southeastern Wisconsin on a four-day journey that blends cultural depth, natural beauty, irresistible flavors, and a whole lot of personality. Your trip begins in Milwaukee, where the Mitchell Park Domes transport you across ecosystems under shimmering glass and the Milwaukee Jewish Museum offers powerful stories of identity and resilience. From there, savor fresh-from-the-line Bavarian pretzels, toast Milwaukee’s brewing legacy, and meet the adorable baby goats of LaClare Creamery — an undisputed group favorite. Along the way, enjoy a timeless Wisconsin supper club experience complete with relish trays and old-fashioneds.
DAY 1
SMILWAUKEE
tart your adventure in Milwaukee, where horticultural wonders await at Mitchell Park Domes. Explore the Desert, Tropical, and Show Domes each under glass — each offering a vibrant glimpse into unique ecosystems. Head over to the Milwaukee Jewish Museum, which offers a thoughtful look at Jewish history, culture, and resilience through compelling exhibits and personal stories. It’s a quiet, meaningful stop where you can connect with powerful narratives that deepen understanding and spark conversation.
Tonight, enjoy a Milwaukee Food & City Tour that serves up some of the city’s best flavors alongside stories of its neighborhoods, history, and culture. It’s a fun, flavorful way for groups to explore Milwaukee while tasting their way through local favorites.
DAY 2
TMILWAUKEE
his morning, start the day with a tasty treat as you tour the Milwaukee Pretzel Company, where traditional Bavarian style pretzels are produced daily. At the end of your tour, sample one right off the assembly line. Stop at the Best Place at the Historic Pabst Brewery, a celebration of Milwaukee’s legendary brewing heritage.
This afternoon head up for an unforgettable stop at LaClare Creamery, which pairs farm-fresh cheese tasting with the irresistible charm of cuddling their playful baby goats. It’s a lighthearted, joy-filled stop that gives groups a chance to unwind, laugh, and soak up a bit of Wisconsin country warmth.
Tonight, take in a Wisconsin traditional supper club experience in one of the many supper clubs found in Calumet County. From relish trays to old-fashioneds, they serve up the kind of timeless dining experience groups remember long after the trip.
Step into the captivating world of the History Museum at the Castle in downtown Appleton, founded in 1872.
Explore a multitude of unique ecosystems in the Mitchell Park Domes.
DAY 3
DAPPLETON
id you know that Harry Houdini called Wisconsin home? Well today, start the day at the History Museum at the Castle in Appleton, where local legends — including Houdini — come to life through engaging exhibits. Another extraordinary collection of glass art, in particular, the paperweight, awaits your group at the Bergstrom Mahler Glass Museum. From intricate paperweights to stunning contemporary pieces. It’s a visually captivating stop where groups can explore craftsmanship, color, and creativity.
Get outdoors, with sightseeing cruise at Blue Heron Landing on the Horicon Marsh. The marsh is the largest freshwater cattail marsh in the U.S. and second in the world. Your cruise will glide quietly through the marsh, offering an up-close look at one of the nation’s most remarkable wildlife habitats. It’s a peaceful, scenic experience where groups can spot birds, learn the marsh’s story, and enjoy the stillness of nature.
DAY 4
Wrap up your circle around Lake Winnebago with a visit to Fond du Lac’s lakeside gems, including picturesque Lakeside Park and its iconic lighthouse overlook. The Oshkosh Public Museum dazzles visitors with its Tiffany stained glass collection and the intricate, historic Apostle Clock. These highlights add a sense of artistry and wonder to a museum visit that beautifully blends history, craftsmanship, and storytelling.
Take some time to enjoy Fond du Lac's charming downtown district, where historic architecture blends with locally owned boutiques, cafes, and galleries. It’s a welcoming place to stretch your legs, browse handcrafted goods, or enjoy a sweet treat from one of the area’s beloved bakeries. The city’s connection to the lake is felt throughout, offering a relaxed, small-town atmosphere that invites you to slow down and savor the moment.
DAY 5 FOND DU LAC BROOKFIELD
This afternoon, a stop at the Dousman Stagecoach Inn Museum in Brookfield will round out your time in Wisconsin. With costumed docents, enjoy a tour of this fully resorted 1840s inn, see beautiful artifacts from the times, hear stories of the families who lived at the Inn and the travelers who stayed there.
A visit to the Milwaukee County Zoo offers an up-close look at wildlife from around the world in a beautifully landscaped setting. The new Rhino Exhibit is a standout, giving guests an engaging view of these impressive animals while highlighting conservation efforts. It’s a fun stop that appeals to groups of all ages.
A visit to the Milwaukee County Zoo offers an up-close look at wildlife from around the world in a beautifully landscaped setting.
Eastern Shores Region Members
APPLETON ATTRACTION
HISTORY MUSEUM AT THE CASTLE
Appleton
Step into the captivating world of the History Museum at the Castle, founded in 1872. Our three floors of exhibits include a featured exhibit dedicated to legendary magician Harry Houdini.
Wisconsin's largest winery is open year-round and features over 50 wines and ciders. Large retail area for Door County gifts, wine accessories, homemade fudge and specialty food products.
ROB PETERSON
920-743-7431 marketing@dcwine.com www.dcwine.com
DOOR COUNTY LODGING
LANDMARK RESORT
Egg Harbor
Door County’s largest resort, located in the heart of the peninsula. Featuring breathtaking views and fully equipped condo suites with all the comforts of home. Offering full service on-site dining and catering.
Set along the Fox River and Lake Winnebago, the Fox Cities combine arts, dining, and shopping with exceptional service. Our team makes planning effortless, ensuring groups enjoy a seamless and memorable experience.
ALISON HUTCHINSON 920-734-3358
ahutchinson@foxcities.org www.foxcities.org
APPLETON LODGING
COMFORT SUITES APPLETON
Appleton
One of the few upscale all-suite hotels in Appleton. The 130-room hotel offers a complimentary hot breakfast buffet and evening cocktail reception in Duffy's Pub.
KATE DREWS 920-267-0605
kdrews@wiscohotels.com www.wiscohotels.com
SISTER BAY SCENIC BOAT TOURS
Sister Bay
The Norra Dorr provides narrated cruises out of Sister Bay in Door County Monday-Saturday, Mid-May to Mid-October. The boat has a capacity of 125 people with a lower and upper deck so there is plenty of room.
NICK DOKOLAS • 920-376-1220 tours@doorcountyboats.com www.doorcountyboats.com/ sister-bay-scenic-boat-tours
NORTHERN SKY THEATER
Fish Creek
Songs. Stories. Joy. Must-see original, professional and fun theater productions performed outdoors under the stars at the Peninsula State Park Amphitheater or indoors at the intimate, stateof-the-art Gould Theater.
Few destinations in the Midwest provide a combination of natural beauty, history and small-town charm like Door County. Over a dozen quaint villages contain museums, galleries and shops.
ELIZABETH CHARNEY 920.743.4456 ext 147 elizabeth@doorcounty.com www.doorcounty.com
PENINSULA PLAYERS
THEATRE
Fish Creek
Experience captivating live theatre along Door County’s scenic shoreline. Enjoy Broadway-caliber performances, impressive artistic talent, a tranquil Beer Garden, and a glowing intermission bonfire.
Modern hotel featuring 121 guest rooms. Enjoy breakfast and dinner in Toast to Toast, our fast casual restaurant. Take a dip in the pool to relax after a long day. Enjoy our spacious fitness center and outdoor patio.
KATE DREWS 920-267-0605
kdrews@wiscohotels.com www.wiscohotels.com
THE LODGE AT LEATHEM SMITH Sturgeon Bay
Experience our historic lodge featuring 61 charming rooms, an indoor restaurant, and a Tiki bar that offers breathtaking water views. This venue is perfect for getaways, weddings, reunions, and retreats.
MILAN STOSIC 920-743-5555 milan@thelodgeatls.com www.thelodgeatls.com
THIRD AVENUE PLAYWORKS
Sturgeon
Third Avenue PlayWorks offers year-round theatre worth talking about in Door County! Your group will enjoy high-quality productions in an intimate 124-seat theatre in the heart of downtown Sturgeon Bay. The air-conditioned, indoor theatre offers spectacular views from every seat with single-level accessibility from street to seat.
DOOR COUNTY ATTRACTION DOOR COUNTY ATTRACTION DOOR COUNTY DMO DOOR COUNTY LODGING
DOOR COUNTY THEATRE
DOOR COUNTY THEATRE
DOOR COUNTY THEATRE
APPLETON
Eastern Shores Region Members
GREEN BAY PACKERS STADIUM & HALL OF FAME TOURS
Green Bay
Lambeau Field stadium tours, Green Bay Packers hall of fame, trolley tours around Green Bay, team building activities and much more for all ages and groups.
ANDREW MONTANA
920-737-8155
montanaa@packers.com www.packershofandtours.com
NATIONAL RAILROAD MUSEUM
Green Bay
Experience the history, culture, and technology of American railroading! Walk through Gen. Eisenhower's WWII command train, sit in the cab of the Big Boy, and see the world's largest collection of Drumheads!
Experience the best of Horicon Marsh at Blue Heron Landing! Boat tours, kayak rentals, café, and gift shop—relax, connect, and embrace nature's beauty.
TROY KIRCHOFF
920-643-7072
BlueHeronLanding@outlook.com www.horiconmarsh.com
GREEN BAY BOTANICAL GARDEN
Green Bay
Escape your everyday with 47 thriving acres of display gardens and natural areas full of plants, flowers, and wildlife. Rekindle your love of nature as we celebrate imagination and discovery, rooted in the magic of trees with our Woodland Wonders exhibit!
LINDA GUSTKE
920-593-5680 lgustke@gbbg.org www.gbbg.org
HERITAGE HILL STATE HISTORICAL PARK
Allouez
Experience 56 acres of living history at Heritage Hill State Historical Park. The park features 26 historic buildings encapsulating Northeastern Wisconsin’s history from the 1600s –early 1900s. Open year-round.
Traditional Oneida Longhouse and early twentieth century log homes will immerse you in what life was like for the Oneida people. Learn more at ExploreOneida.com.
Tour. Eat. Shop. Learn about goats and view our cheesemakers at work. Enjoy our cheese tasting experience and grab a bite to eat in the café. Head outside to view 700+ goats and our 26-ft high goat silo. Garden Center opens in spring.
Green Bay is a vibrant city filled with exciting attractions, rich history, cultural landmarks, scenic beauty, and world-class sports heritage. It's the perfect destination, offering a mix of adventure, relaxation, and something for everyone.
MICHAEL CHEREK 920-770-1470 michael@greenbay.com www.greenbay.com
OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION
PAINE ART CENTER & GARDENS
Oshkosh
The Paine features a historic 1920s mansion with ornate interiors, an exceptional Barbizon art collection, breathtaking architecture, and 3+ acres of flourishing botanical gardens.
TERESA MOUCHA
920-235-6903 tours@thepaine.org www.thepaine.org
MULVA CULTURAL CENTER
De Pere
Mulva Cultural Center inspires intellectual curiosity through exhibits and programs in history, culture, science and the arts that enlighten, enrich and entertain.
We love tour groups! Experience comfortable lodging, dining and gaming during your stay in Green Bay! Located on the Oneida Reservation and close to city attractions. Group packages available.
Fond du Lac is the ideal hub-and-spoke destination, perfectly positioned between Chicago and Green Bay. Our “Group Tour Approved” excursions showcase hidden gems in a warm, welcoming setting. Whether you're seeking Ag-Ventures, Mystery Tours, or memorable Girlfriend Getaways, there’s something here for everyone. We invite you to hop on board!
LIZ ENGH
920-923-3010 lengh@fdl.com www.fdl.com
GREATER GREEN BAY AREA DMO
GREATER GREEN BAY AREA ATTRACTION
GREATER GREEN BAY AREA ATTRACTION
OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION
GREATER GREEN BAY AREA LODGING
OSHKOSH/FOND
JODI JENSEMA • 920-303-9200
jodi@discoveroshkosh.com www.visitoshkosh.com
Fond du Lac
Conveniently located
JOAN PINCH • 920-322-8204
OSHKOSH/FOND
jpinch@wiscohotels.com www.wiscohotels.com HEIDEL
Fond du Lac Hop
MIKAYLA SCHMIDT • 920-807-0520
mikayla.s@heidelhouse.com www.heidelhouse.com
Eastern Shores Region Members
OSHKOSH/FOND DU LAC/GREEN LAKE AREA LODGING
HOLIDAY INN EXPRESS & SUITES
FOND DU LAC
Fond du Lac
Our beautiful hotel offers 86 spacious guest rooms with refrigerators, microwaves and Keurig coffeemakers. Bright open breakfast room offering complimentary deluxe breakfast buffet.
TRACY RUTOWSKI • 414-750-7716
trutowski@wiscohotels.com www.wiscohotels.com
DU LAC/GREEN LAKE AREA LODGING
HOLIDAY INN EXPRESS HOTEL & SUITES OSHKOSH
Oshkosh
All rooms have microwave, refrigerator, coffeemakers and WIFI. Relax in the indoor pool and whirlpool. Complimentary hot breakfast.
KATE DREWS • 920-267-0605
kdrews@wiscohotels.com www.wiscohotels.com
at the Milwaukee County Zoo!
Experience our 192-acre park with an hour-long Zoo Expeditions Tour.
Our friendly tour guides will keep you up to date on the latest animal info and everything that’s happening around the Zoo. Sit back and relax while you take in the sights and sounds from a unique perspective.
For details on group rates and tours, contact Cheyenne Gillis at 414-256-5430 or Cheyenne.gillis@milwaukeecountywi.gov
RADISSON FOND DU LAC
Fond du Lac
Full service hotel with comfortable guest rooms and exceptional service and amenities will make your guests feel right at home. All 133 guest rooms have refrigerators and microwaves, complimentary bottled water, breakfast and a Keurig coffeemaker.
JOAN PINCH • 920-322-8204
jpinch@wiscohotels.com www.wiscohotels.com
FA TS
Wisconsin’s Bloody Marys have earned legendary status thanks to their wildly over-the-top garnishes, think skewered burgers, sausages, shrimp, cheese, and sometimes an entire meal balanced on top of the glass. The hallmark, though, is the “chaser,” a small beer (or “snit”) served alongside, often at no extra charge. Together, they turn the cocktail into an experience rather than just a drink. From iconic spots like Sobelman’s to small-town taverns statewide, the Bloody Mary reigns as Wisconsin’s signature cocktail.
ALGOMA AREA CHAMBER OF COMMERCE AND VISITOR CENTER
Algoma
Come to Friendly Algoma, a special place where small town charm meets the modern day—located 20 minutes down the road from Door County and 35 minutes from Green Bay’s GRB. Here you can find Wisconsin’s oldest licensed winery, a vibrant arts community, and some of the Midwest’s best fishing.
Two Rivers blends Lake Michigan heritage, fishing history, and charming attractions, including the birthplace of the ice-cream sundae. Explore museums, hands-on art, and unique stops like wine with alpacas. Enjoy sandy beaches, the Rawley Point lighthouse, and lakeside hotels offering memorable group-friendly experiences for all your travelers. ALGOMA/TWO RIVERS AREA DMO ALGOMA/TWO RIVERS AREA DMO
Whether your group is looking for more adventure, more art, more flavor, more parks, or more shopping, Wauwatosa is the place for them to find it and make more memories in the process. Plan a group getaway that’s close to Milwaukee but feels worlds away with European charm, walkable streets, and plenty of stops to explore.
Group friendly hotels
Conveniently located between Milwaukee and Green Bay
The perfect Hub-and-Spoke 3 shopping districts
Contact: Liz Engh
Phone: 800.937.9123
There’s so much more to us than beer, cheese, apple pie, and ice cream! Explore goats, boats, classic cocktails, and countless surprises along the way. With waterfront dining, breweries, wineries, popcorn, and chocolate, Fond du Lac is the hidden treasure you’ve been looking for. From mystery tours to girlfriend getaways and agricultural adventures, there’s something for everyone—discover all that Fond du Lac has to offer so hop on board and book your group tour today!
Email: lengh@fdl.com
EBOYGAN WISCONSIN
SHEBOYGAN/MANITOWOC AREA ATTRACTION SHEBOYGAN/MANITOWOC AREA ATTRACTION
ART PRESERVE
Sheboygan
The Art Preserve of the John Michael Kohler Arts Center lets visitors interact with the Arts Center's world-renowned collection of artist-built environments— spaces and places that have been significantly transformed to embody and express aspects of their history.
RENEE WAGNER
920-694-4708
rwagner@jmkac.org www.jmkac.org
SHEBOYGAN/MANITOWOC AREA ATTRACTION
HENNING’S WISCONSIN CHEESE
Kiel
Take a ride through the Wisconsin rural countryside and experience Henning’s Wisconsin Cheese for yourself. You can watch cheese being made and try fresh cheese curds every morning Mon-Fri.
MINDY AUSLOOS
920-894-3032
mindy@henningscheese.com www.henningscheese.com
SHEBOYGAN/MANITOWOC AREA ATTRACTION
WADE HOUSE Greenbush
Visit Wade House’s amazing Visitor Center and Wesley W. Jung Carriage Museum, which features the state’s largest collection of horse-drawn vehicles. Take a horse-drawn ride back in time. Tour the Wade House stagecoach inn, sawmill and blacksmith shop.
Experience Bookworm Gardens with adult group tours. Choose between Wonder & Whimsy for a general overview or Horticulture Highlights for a deeper look at plants and design. Explore 80+ book-inspired garden spaces, each interactive and immersive. Tours are 1.5 hours, including a 1-hour guided tour and 30 minutes of free exploration.
DANA ELMZEN 920-287-7895 info@bookwormgardens.org www.bookwormgardens.org
SHEBOYGAN/MANITOWOC AREA ATTRACTION
JOHNSONVILLE MARKETPLACE
Johnsonville
Discover the sausagiest place in America with 75+ signature Johnsonville products, Wisconsin specialty foods, cheeses, gift baskets, and more. BRAT art deco sculpture for photos in farmland setting.
Take a tour of an alpine house-barn! View stained glass, wrought-iron craftsmanship and woodwork in the Austrian style of the Bregenzerwald region, ancestral home of the Kohler family. Tours offered free of charge at 2:00 pm, 3:00 pm, and 4:00 pm. Arrangements can be made for tours outside public hours.
Located halfway between Chicago and Door County, Farm Wisconsin invites visitors to enjoy a self-guided exploration of engaging exhibits and travel by their own bus to a local dairy farm. The visit offers deeper understanding of Wisconsin agriculture, food production, and sustainable farming while creating an educational, memorable experience.
Georgia O’Keeffe, Andy Warhol, Marc Chagall and Andrew Wyeth lead the nationally recognized collection. Includes the Historic Vilas-Rahr Mansion and site of the 1962 crash landing of the Sputnik IV spacecraft.
Discover the Heart of Wisconsin’s Waterways! Visit the Wisconsin Maritime Museum to explore the Great Lakes, learn about our rich maritime history, and tour USS Cobia, a World War II submarine. Engage, educate, and connect with us for an unforgettable adventure.
LIO O'SHASKY
920-684-0218 ex 117 groups@wisconsinmaritime.org www.wisconsinmaritime.org
SHEBOYGAN/MANITOWOC AREA ATTRACTION
JOHN MICHAEL KOHLER ARTS CENTER
Sheboygan
Sheboygan’s acclaimed arts center features contemporary art exhibitions, performances, community events, classes and workshops for all ages. Admission is free.
Relax on an authentic steamship experience across Lake Michigan, complete with outdoor decks, private staterooms, food & beverages, gift shop, children’s activities and more! Transporting passengers and autos between Ludington, MI and Manitowoc, WI.
800-841-4243 info@ssbadger.com www.ssbadger.com
SHEBOYGAN/MANITOWOC AREA DMO
TRAVEL CALUMET Calumet County
See one of the rarest and largest John Deere tractor collections in the world, dine in the Supper Club Capital of the Midwest®, see sweeping panoramic views from High Cliff State Park, tour two unique nature centers, explore our caves, tour a winery, all of this in Wisconsin's Calumet County.
Sheboygan is known as the “Malibu of the Midwest” and the “Bratwurst Capital of the World.”
SHEBOYGAN/MANITOWOC AREA DMO
VISIT MANITOWOC
Manitowoc
The Maritime Capital of Wisconsin, Manitowoc’s peaceful Lake Michigan shoreline and world-class museums create memorable experiences for groups. Dive into classic Wisconsin culinary delights, tour a WWII submarine, discover hands-on history exhibits, and check out the charming downtown with vibrant public art and unique local shops.
COURTNEY HANSEN • 920-686-3505 chansen@manitowoc.org www.visitmanitowoc.com
SHEBOYGAN/MANITOWOC AREA DMO
VISIT SHEBOYGAN
Sheboygan
We’re the “Malibu of the Midwest” and the “Bratwurst Capital of the World.” From world-class food options to group-friendly attractions, welcoming hotels and scenic vistas, we encourage you to explore “The Sheboygan Way.”
Plan a stop in Sheboygan, WI that feels like a retreat! Your guests will enjoy spacious guest rooms and Lake Michigan views as well as catering services and on-site restaurants, a boutique cafe, and relaxing spa services. Stay a few days to take in a tour of local breweries, breathtaking state parks, a downtown rich in the arts, and stunning views of Wisconsin’s most beautiful shoreline!
Award-winning! The only Marriott property within 35 miles of Sheboygan. Complimentary breakfast awaits you in the morning. Relax and unwind in the pool or fitness center. Grab a drink in the lobby bar.
TRACY RUTOWSKI
414-750-7716
trutowski@wiscohotels.com www.wiscohotels.com
BEST PLACE AT THE HISTORIC PABST BREWERY
Milwaukee
Formerly the grand 19th-century headquarters and guest center of the Pabst empire, Best Place has been reborn as a vibrant Milwaukee landmark—offering rich beer-history tours, stunning historic architecture, and a charming vintage gift shop. And plenty of PBR on tap. Prost!
CHERYL KOMP
414-217-5794
pbrme@ymail.com www.bestplacemilwaukee.com
GROHMANN MUSEUM
Milwaukee
Home to the largest collection of industrial art in America. Over 2,000 paintings, sculptures, and works on paper from 1580 to the present. Guided tours lead you through three floors of galleries and a rooftop sculpture garden.
With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, parklike campus and a calendar full of activities, the H-D Museum is one of Milwaukee’s top destinations.
A landmark among horticultural conservatories, the mid-century gem houses an impressive collection of tropical and desert plants from around the world.
ERIC LEVIN 414-257-5600 eric.levin@milwaukeecountywi.gov www.mitchellparkdomes.com
GREATER MILWAUKEE AREA CHARTER/RECEPTIVE
MILWAUKEE FOOD & CITY TOURS
Wauwatosa
Discover Milwaukee’s most delicious neighborhoods with itineraries such as a Progressive Ethnic Lunch; Churches & Chocolates; and Christmas Bakery Bus. Guided food and sightseeing tours include tastings that add up to a meal.
Since 1892, the Milwaukee County Zoo, in Milwaukee’s Washington Park, expanded constantly to the 190-acre site home to more than 2,200 animals and over 340 species we know and love today.
Visit a restored 1888 lighthouse, museum and event destination in historic Lake Park. Climb the 74foot tower for spectacular views of Lake Michigan and Milwaukee.
Discover the Town of Brookfield— just minutes from Milwaukee. Enjoy premier shopping, dining, and entertainment, plus charming accommodations. The perfect escape with something special for everyone!
Travel around the world or back in time across three full floors of immersive exhibits! Interact with live butterflies, go on an African safari, walk the streets of turn-of-the-century Milwaukee, and so much more.
Wisconsin’s largest history attraction features over 60 historic buildings set across 600 acres in the scenic Kettle Moraine Forest. Costumed guides share the stories, traditions and artisan crafts of Wisconsin’s early immigrants.
Only 15 minutes from Milwaukee, you can explore Wauwatosa’s art installations, 70+ restaurants, nine parks (including Wisconsin’s only Thomas Dambo troll, Mama Rosa), and shopping local and brand names. So, bring your group, and your sense of adventure and make your way through our wonderful city. Explore MORE in Wauwatosa.
BETH GLEESING
414-479-3548
bgleesing@wauwatosa.net www.discoverwauwatosa.com
MILWAUKEE PRETZEL COMPANY
Milwaukee
Join us for a walking factory tour of our large-scale bakery and warehouse to learn every twist and turn about our authentic Bavarian soft pretzels!
The Pabst Mansion was completed in 1892 for world-famous beer baron Captain Fredrick Pabst and his wife Maria. This Gilded Age museum boasts stunning interiors, elegant furnishings, and a brilliant fine arts collection. Open year-round for tours.
BETTY LOZANO 414-931-0808
info@pabstmansion.com www.pabstmansion.com
VISIT MILWAUKEE
Milwaukee
Where fresh ideas inspire, bold flavors unite, and a collaborative spirit drives us forward. Visitors are captivated by its renowned culinary scene, world-class entertainment, vibrant festivals, and rich cultural diversity, all of which reflect the city’s unique legacy and personality.
China Lights Wisconsin is an annual outdoor walk-through event in Boerner Botanical Gardens in the fall season. Experience the garden at night with more than a thousand pieces of lantern installations, stage performances and food and drinks.
Start your morning with a deluxe hot continental breakfast buffet. All of the 115 guest rooms have a microwave, refrigerator, coffeemaker, hairdryer and Wi-Fi. Located just two miles from Milwaukee’s General Mitchell Airport.
JOAN PINCH
920-322-8204
jpinch@wiscohotels.com www.wiscohotels.com
GREATER MILWAUKEE AREA LODGING
THE INGLESIDE HOTEL
Pewaukee
Experience the Ingleside Hotel - Lake Country's premier group destination. Located off I-94 in Pewaukee, we offer 192 guest rooms, onsite dining, and an indoor pool. Enjoy nearby attractions and scenic beauty, all within easy reach for your group.
Located just nine miles from the Potawatomi Casino, all newly renovated suites have a fully equipped kitchen. Affordable seasonal group rates available. Complimentary onsite motorcoach parking.
JENNY PIETILA
414-313-3687
jpietila@wiscohotels.com www.wiscohotels.com
MILWAUKEE AREA LODGING
SHERATON MILWAUKEE BROOKFIELD Brookfield
Discover an elevated experience with design, programming and service unlike any other when your groups staty at the Sheraton Milwaukee Brookfield Hotel. Conveniently located.
KAYLENE FALKOWSKI 262-685-8313
Kaylene.falkowski@aimbridge.com www.marriott.com
MARCUS PERFORMING ARTS CENTER
Milwaukee
Milwaukee's entertainment destination offering touring Broadway shows, opera, ballet, children's theater, off-Broadway shows and special Marcus Center Presents events nearly 365 days a year! Aggressive group discounts and pricing.
Property offers 138 oversized guest rooms, complimentary breakfast and on-site Duffy’s Pub. All rooms are suites with microwave, refrigerator, coffeemaker, hairdryer and free Wi-Fi.
TRACY RUTOWSKI
414-750-7716
trutowski@wiscohotels.com www.wiscohotels.com
MILWAUKEE AREA LODGING
FAIRFIELD INN & SUITES
MILWAUKEE AIRPORT
Oak Creek
The 119-room hotel offers a complimentary breakfast daily. Relax in the pool and whirlpool. The Fairfield is only 15 minutes away from downtown Milwaukee.
TRACY RUTOWSKI
414-750-7716
trutowski@wiscohotels.com www.wiscohotels.com
GREATER
GREATER MILWAUKEE AREA THEATRE
GREATER
GREATER
Eastern Shores Region Members
PORT WASHINGTON TOURISM
Port Washington
Experience New England charm mixed with Midwestern friendliness in historic Port Washington. Discover a unique destination with cafes, boutiques, and gift shops tucked in historic storefronts, all nestled along the shore of Lake Michigan.
There is no better way to enjoy beautiful Lake Geneva than on a scenic boat tour! Choose from a wide variety of tour optionsthe famous U.S. Mailboat Tour, a delicious Luncheon Tour or an Ice Cream Social Tour.
The Cove of Lake Geneva is an all-suite resort welcoming tour bus groups yearround. Located in the heart of downtown Lake Geneva, our condominium-style suites feature kitchens, fireplaces, and private balconies. Groups enjoy indoor and outdoor pools, hot tubs, and on-site dining.
The only museum in Wisconsin devoted to quilting, Wisconsin Museum of Quilts & Fiber Arts is located on an intact 1850s German farmstead. Enjoy the restored barn, rotating exhibitions and a gift shop.
MELISSA WRAALSTAD 262-546-0300
director@wiquiltmuseum.com www.wiquiltmuseum.com
VISIT LAKE GENEVA
Lake Geneva
Acclaimed resorts, award-winning restaurants, and distinctive shopping are just the beginning of an unforgettable group getaway. Enjoy lake cruises, stroll the Lake Shore Path, or hit the links. Explore Black Point Estate and Yerkes Observatory.
JILL GAULKE
262-812-0022
jill@visitlakegeneva.com www.visitlakegeneva.com
DANCING HORSES THEATRE & PETTING ZOO
Delavan
Wisconsin's #1 attraction located on the Wisconsin/Illinois border. Our 90-minute performance in a climatecontrolled theater is open year-round with shows changing three times a year. Seating for 300 plus two party rooms.
Enjoy a scenic boat ride on Geneva Lake and tour the expansive and elegant Victorian estate of Chicago Beer Baron Conrad Seipp. Outside, explore eight acres of picturesque landscapes.
Ideal for group tours, Fairfield Inn offers 92 modern guest rooms, motorcoach parking, porterage package, and a seamless guest experience. Easy access off Hwy 12 and 1.5 miles from downtown Lake Geneva.
The Civil War Museum shares the stories of the Upper Midwest’s role in America’s Civil War through immersive exhibits, life-size dioramas, and a 360-degree film experience. Groups can explore engaging galleries, and guided tours.
CAROLINA CURI-BADO
262-653-4424
ccuribado@kenosha.org www.TheCivilWarMuseum.org
GENEVA AREA ATTRACTION
EAST TROY RAILROAD MUSEUM
East Troy
Take train rides on trolleys or interurbans from our historic East Troy Depot to the Elegant Farmer. Charters, including elegant dining charters, can be scheduled any day of the week.
JIM FEYERHERM
262-684-9148
jimf@easttroyrr.org www.easttroyrr.org
HARBOR SHORES ON LAKE GENEVA
Lake Geneva
Tour groups are our specialty! We offer competitive rates that include parking, luggage handling and a VIP check-in. Our ideal downtown lakefront Lake Geneva, Wisconsin location and free tour advice make us the obvious choice.
July 31 – August 2, Kenosha County Fairgrounds, Wilmot. German food and music, ethnic dance groups, Bingo, glassblowing and wooden shoe carving demonstrations, shops, and one of the most beloved traditions, the Little Leg Races, where hundreds of Dachshunds and Corgis dash for glory in 55-yard sprints. Grounds are both paved and grass. Free admission and parking for bus groups.
Explore, learn, and taste Wisconsin all in one visit to Farm Wisconsin Discovery Center. Perfect for groups of all ages, this unique experience features hands-on exhibits, a guided bus tour through a working local dairy farm, and delicious farm-to-table meals.
For group packages or more details, contact Hayley Remmel at Hayley@farmwisconsin.org
FARMWISCONSIN.ORG | (920) 726-6000
Eastern Shores Region Members
KENOSHA AREA DMO
VISIT KENOSHA
Kenosha
Make new memories on Kenosha's Lake Michigan shore. Enjoy tasty treats at Tenuta's Deli and Mars Cheese Castle, travel back in time at six museums, climb a lighthouse, tour historic districts and ride on electric streetcars.
Racine features Frank Lloyd Wright architecture, Danish Bakery tours, the Case IH Tractor factory, Wind Point Lighthouse, glass blowing, the best family-run Beer Garden in the area, and America's largest collection of craft art.
CARI GREVING • 262-884-6400 cari@visitracinecounty.com www.visitracinecounty.com
Being one of the top cherry-producing regions in the United States, Door County has over 2,000 acres of cherry orchards and usually harvests 8-15 million pounds of cherries annually.
TheFoxCities:
Small Towns, Big Attractions
Be inspired at the newly reopened Trout Museum of Art, where your group can explore rotating contemporary exhibits, engage in art-making activities, and enjoy free admission through December 2026.
Step into the magic of The History Museum at the Castle, where Appleton’s own Harry Houdini takes center stage. Try hands-on tricks, explore interactive exhibits, and uncover fascinating local stories.
Round out your group’s visit with a stop at the Bergstrom-Mahler Museum of Glass, featuring stunning glass collections. Then enjoy a Broadway show at the Fox Cities Performing Arts Center, tour a charming historic Dutch windmill, or step back in time at Hearthstone Historic House, the world’s first home powered by hydroelectricity.
Discover more than you imagined in the Fox Cities!
South Central Crossroads
Explore the Rich Tapestry of South Central Wisconsin
Uncover historical treasures, indulge in local delicacies and experience the vibrant communities that define this captivating region
Embark on a four-day journey through South Central Wisconsin, where history, culture and culinary experiences intertwine to create unforgettable memories. Discover vintage automobiles, savor awardwinning cheese, and immerse yourself in the stories of early settlers while sampling the region's finest foods. This itinerary invites you to explore the diverse offerings of this enchanting area, making it a perfect getaway for travelers seeking both excitement and discovery.
Explore decades of American history at the Historic Auto Attractions.
DAY 1 BELOIT
Begin your tour in vibrant Beloit, a city blending industrial heritage with modern charm. Enjoy a guided city highlights drive, including the Ironworks campus and beautifully redeveloped riverfront.
Just across the state line, step into decades of American history at the Historic Auto Attractions. Explore dazzling collections of vintage automobiles, presidential memorabilia, Hollywood displays, and iconic vehicles from television and film. This museum is ideal for groups, with plenty of time for self-guided exploration.
During the summer months enjoy an afternoon or evening at the ballpark to root on the Beloit Sky Carb (the minor league affiliate of the Miami Marlins). The team is known for its talented players and energetic performances, making every game a memorable experience. From the crack of the bat to the cheers of the crowd, attending a Beloit Sky Carp game is sure to deliver on the excitement and entertainment
*During the holiday season, the ABC Supply Stadium is adorned with over one million lights and displays, festive food and drinks, both on-field and concourse holiday walk-through experience.
DAY 2
JMINERAL POINT, MONROE, NEW GLARUS
ourney to Mineral Point, one of Wisconsin’s oldest and most artistic small towns, rich with Cornish and early-settler history. Tour beautifully preserved stone cottages and learn about the immigrant miners who helped build Wisconsin’s early communities. Costumed interpreters and detailed exhibits bring the 19th century to life at Pendarvis.
Gotta stop for some Wisconsin Cheese! Travel to Monroe and tour Alp and Dell Cheese, where your group will learn about traditional cheesemaking and enjoy sampling award-winning Swiss-style cheeses. The attached Emmi Roth facility provides an up-close look at production.
Head up the road to New Glarus for a visit to the Chalet of the Golden Fleece with honors the Swiss Heritage of this quaint town. The museum is filled with artifacts from the Swiss Alps and around the world. The authentic Swiss chalet in one of only three in Wisconsin. Guests will learn about mountain life in the Swiss Alps, as well as viewing artifacts from around the world. You’ll be delighted by some of nation’s finest Swiss folk art and wood carvings
DAY 3 FORT ATKINSON, STOUGHTON
Explore the historic charm of Fort Atkinson with a visit to the Hoard Historical Museum which will bring Fort Atkinson’s rich history to life, from its earliest inhabitants to the present day. You’ll explore engaging displays on local heritage, including exhibits on the Black Hawk War, early settlers, and the National Dairy Shrine. The shrine features a multimedia show that captures the sights and sounds of dairy farming: past, present and future. Bring your coolers and stop in at the Jones Market for a tour and sampling of some of the best meats in the state. You’ll find exclusive Jones Market meats made on-site, like fresh brats and a complete freezer section of Jones products and a large selection of specialty foods from the Badger state. Enjoy a delicious Cedar Crest ice cream at the Jones Dairy Bar.
DAY 4
ESUN PRAIRIE
xperience engaging exhibits that tell the story of Sun Prairie’s early settlers, cultural heritage, community traditions and it’s most famous citizen world-renowned artist Georgia O’Keefe. Because of that connection art can be found literally at almost every corner with over a dozen murals throughout this quaint town.
Visit Sassy Cow Creamery and take in a farm tour and watch them bottle milk and make 20+ varieties of ice cream, that you will want to get a dish!
A fun photo op for your group awaits at Exit 126 in Vienna with their “mascots” Pinkie the Elephant and Sissy the Cow, both massive fiberglass statues.
Before heading home, stop in a J Henry & Sons Bourbon for a tour that includes a visit to Henry Farms, production tour, sensory bourbon nosing & tasting. Cheers.
Experience the Norwegian heart of South-Central Wisconsin. Learn all about Stoughton’s historic ties to Norway at Livsreise Norwegian Heritage Center. Immerse yourself in the hands on exhibits, see interpretations of the journey from Norway, and learn the stories of individual immigrants coming to America and called Stoughton home. Visit historic downtown Stoughton, known for its Norwegian culture, boutique shops, and the iconic Stoughton Opera House. Enjoy free time to browse or arrange a guided cultural tour. Founded in 1847, the historic City of Stoughton is known for being the birthplace of the coffee break.
Explore the stories of the people who built Pendarvis at this Wisconsin historical museum.
Photo courtesy of Tim Erickson
INCLUDE TALIESIN & SPRING GREEN IN YOUR NEXT GROUP TOUR ITINERARY!
FRANK LLOYD WRIGHT'S SPRING GREEN, WISCONSIN
At Taliesin, your guests will experience expert-led guided tours, customized for your group, of Frank Lloyd Wright’s personal home and drafting studio.
Guests can dine at Riverview Terrace Cafe in their own private dining room at the only remaining Frank Lloyd Wright-designed restaurant in the world.
The Wright Gift Shop offers Wright-inspired souvenirs, home decor, and more.
Spring Green is also the home of other built works by Frank Lloyd Wright and his apprentices, American Players Theatre, and Alex Jordan’s House on the Rock.
FRANK LLOYD WRIGHT
South Central Crossroads Members
SPRING GREEN ATTRACTION
THE HOUSE ON THE ROCK
Spring Green
Alex Jordan’s retreat opened in 1960 and has since has grown into an attraction with many buildings and exhibits. You will explore some of the world’s most unique collections, including the world’s largest carousel, automated music machines and more.
A vibrant, group-friendly city where life revolves around you. Explore Prairie Lakes and Historic Downtown for shopping, dining, and entertainment. Visit Georgia O’Keeffe’s birthplace and exhibit, enjoy the farmers market and theatre, and savor awardwinning restaurants and breweries. Experience Sun Prairie’s perfect blend of charm and energy.
JAMES MELLOTT • 608-837-4547 jamesmellott@sunprairiechamber.com www.visitsunprairie.com
MADISON/MIDDLETON AREA DMO
VISIT MIDDLETON
Middleton
With more than 80 restaurants and 55 shops, a charming downtown district, and one-of-a-kind stops like Capital Brewery and the National Mustard Museum, travelers will always find something unique to discover in Middleton.
LAURA PORTZ • 608-831-3399 lportz@cityofmiddleton.us www.visitmiddleton.com
SPRING GREEN ATTRACTION
TALIESIN
Spring Green
Taliesin is Frank Lloyd Wright’s 800-acre home and estate, where he lived, worked, played, innovated, and mentored future architects. Dine at Riverview Terrace Cafe - the only remaining Wright-designed restaurant in the world.
OLA SHEPARD • 608-588-7900 EXT. 247 groups@taliesinpreservation.org www.taliesinpreservation.org
AREA ATTRACTION
WISCONSIN STATE CAPITOL
Madison
An iconic silhouette in the city's skyline, the Wisconsin State Capitol is the tallest building in Madison. The 100+-year-old Capitol building is the focal point of the city. Groups can enjoy a free guided tour of this magnificent building.
HOLIDAY INN EXPRESS & SUITES
Sauk City
Holiday Inn Sauk City welcomes tour groups with spacious rooms, hot breakfast, and ample bus parking. Near Wollersheim Winery, Devil’s Lake, Circus World, Taliesin, and the Wisconsin River, we provide smooth check-ins, group rates, and dependable comfort for every stay.
Meet in Madison. A walkable city with exceptional experiences and endless fun. Award-winning local dining and a can’t miss craft beverage scene. 10,000 hotel rooms. Named one of the world’s happiest cities and best for biking.
608-266-0382 www.tours.wisconsin.gov
AREA LODGING
BAYMONT INN & SUITES
MADISON WEST
Madison
This group-friendly 129-room hotel on Madison’s west side offers microwave, refrigerator, coffeemaker and complimentary Wi-Fi in rooms. Pool, whirlpool and lounge area are available.
ASHLEY THOMAS • 608-513-0111 athomas@wiscohotels.com www.wiscohotels.com
JAMIE PATRICK • 608-255-2537 info@visitmadison.com www.visitmadison.com
AREA LODGING
COMFORT INN & SUITES MADISON AIRPORT
Madison
The Comfort Inn & Suites® Madison - Airport is conveniently located mere minutes from Dane County Regional Airport and right off Interstates 90 and 94. Guests can take our airport transportation to and from the hotel. The hotel provides the comforts of home and is great for both family and work travel.
KRISTEN KIRK • 608-294-7828 kristen@radhehotels.com www.choicehotels.com/wi415
MADISON/MIDDLETON
SAUK CITY AREA LODGING
MADISON/MIDDLETON AREA DMO
SUN PRAIRIE DMO
MADISON/MIDDLETON
MADISON/MIDDLETON
South Central Crossroads Members
MADISON/MIDDLETON AREA
CASCADE DEVELOPMENT
Madison
Holiday Inn Express & Suites Madison East and Madison West offer fantastic amenities, including a complimentary breakfast with your stay, Motorcoach parking, and a complimentary room for your driver. Each room features a mini refrigerator and microwave.
Features a full service restaurant and lounge, Benvenuto's Italian Grill. The hotel features an indoor water park called Crawdaddy Cove. It was completely renovated in 2024. There is also 4,000 sq feet of meeting space.
ASHLEY THOMAS • 608-513-0111 athomas@wiscohotels.com www.wiscohotels.com
FORT ATKINSON/STOUGHTON AREA LODGING
FORT ATKINSON AREA CHAMBER OF COMMERCE
Fort Atkinson
With Broadway entertainment, antique shops and gift shops, great dining, and a beautiful riverwalk, Fort Atkinson is your perfect destination for a group tour, romantic getaway or girls’ weekend.
FORT ATKINSON TOURISM • 920-563-3210 tourism@fortchamber.com www.explorefort.com
COMFORT INN AND SUITES
MADISON WEST
Madison
All 95 suites offer microwave, refrigerator, coffeemaker and complimentary Wi-Fi. Your guests can utilize the pool, whirlpool and fitness center.
JOAN PINCH • 920-322-8204 jpinch@wiscohotels.com www.wiscohotels.com
FAIRFIELD INN & SUITES MADISON WEST/MIDDLETON
Madison
Whether you’re here for business or pleasure, enjoy a warm welcome at our West Madison, WI hotel. Minutes to everywhere you want to be, our pet-friendly hotel near Alliant Energy Center, the dining district, and walking distance to Greenway Station, also puts you close to area business and a 15-minute drive to downtown Madison.
KRISTEN KIRK • 608-294-7828 kristen@radhehotels.com www.marriott.com/msnmw
SLEEP INN & SUITES
Madison
Sleep Inn Oregon - Madison, WI welcomes tour groups with comfortable rooms, hot breakfast, and convenient bus parking. Near Madison’s Capitol, Henry Vilas Zoo, UW Arboretum, and local tour trails, we offer smooth check-ins, group rates, and reliable hospitality for every stop.
Whether you’re hiking our trails, paddling our waterways, or strolling through our historic downtown, we invite you to experience friluftsliv (free-loofs-liv) in your own way—a cozy, soulnourishing way of life where the freedom to roam is always yours. Contact our Tourism Coordinator to make your planning easy.
SARA SLAGER• 608-873-7912 visit@stoughtonwi.com www.visitstoughton.com
VIENNA TOURISM COMMISSION
Vienna
Exit 126 is THE Hub and Spoke location. Within 60 minutes of Wisconsin Dells, Milwaukee, Madison, Fort Atkinson and Spring Green. 90 minutes to the Fox Valley, Chicago, Sheboygan and Dubuque. With two bus-friendly hotels ready to welcome your group, travelers can unpack and relax knowing their home base awaits.
Professional musicals, memorable dining, spectacular shops, and legendary hospitality make The Fireside a complete destination or the perfect complement to any Wisconsin tour. We’ve been caring for groups for over 60 years. Seven shows weekly Thursday through Sunday year-round. A visit to The Fireside is more than you’d ever expect!
Located off US-26 and Hwy-12, Country Inn & Suites Ft. Atkinson offers quick access to Fireside Dinner Theatre, UW-Whitewater and local parks. Enjoy nearby dining and major businesses, then return for cookies, coffee, an indoor pool, fitness center, free Wi-Fi, and a hot breakfast with signature waffles.
Visit New Glarus, America's Little Switzerland! Established as a Swiss colony, New Glarus retains its Swiss charm via alpine architecture, traditional festivals & mouthwatering Swiss delicacies.
Historic Attractions Museum offers tour operators a seamless, group-ready experience with engaging exhibits, ADA accessibility, ample parking, and flexible scheduling. Featuring presidential history, classic cars, and iconic American artifacts, the museum provides an easy, enriching stop for travelers of all ages. Perfect for itineraries seeking memorable, educational, and hassle-free group visits.
Holiday Inn Express & Suites Fort Atkinson is the **hotel of choice for the Fireside Dinner Theatre**, just minutes away. Nestled in charming downtown, the area also boasts the Hoard Historical Museum, Lake Koshkonong effigy mounds, the Glacial River Bike Trail, the historic Fort Koshkonong replica, Aztalan State Park, and scenic Cold Spring Park.
MARY JO EGGERS • 929-563-3600 agm@fortatkinsonholidayinn.com www.hiexpress.com/fortatkinsonwi
CHALET LANDHAUS INN
New Glarus
The Chalet Landhaus Inn is where traditional Swiss hospitality and charm welcome you year-round. Chalet Landhaus is built in a traditional Swiss style with a blend of modern convenience and oldfashioned decor to give you a touch of Switzerland.
Whether you prefer themed itineraries, arts and culture, botanical gardens or museums, your group will be delighted to visit Janesville, “Wisconsin’s Great Outside.”
LORI JOHNSON • 608-757-3171 meetings@janesvillecvb.com www.janesvillecvb.com
MINERAL POINT ATTRACTION
PENDARVIS
Mineral Point
Discover how the preservation efforts of two men helped save Wisconsin’s Cornish history. The picturesque stone buildings of Pendarvis were preserved by life and business partners Bob Neal and Edgar Hellum.
Located in the Roth Kase Creamery, home of the world champion cheese Surchoix. A leader in quality, selection and price. Come watch cheese being made and enjoy free samples.
A destination with plenty of activities for our visitors to experience year-round. We have a vibrant, active arts community, unique dining, Minor League Baseball, and much more! How can we help make your trip a home run? And coming in 2026, opening of the brandnew $700-million Ho-Chunk Gaming Beloit.
MATTHEW BOSEN • 608-313-1366
matt@visitbeloit.com www.visitbeloit.com/meetings
MONROE SHOPPING
JANESVILLE/BELOIT
NEW GLARUS LODGING
The Ideal Destination for Your Group
Whether your preference is exploring history, industry tours, botanical gardens, agritourism, wineries or live theater, your group will be delighted to visit Janesville, Wisconsin’s Great Outside where you’ll find all of this plus exceptional dining and group-friendly lodging options. Janesville is easily accessibleright off of I-39/90. Call the Janesville Area Convention & Visitors Bureau today at (800) 487-2757.
This four-day itinerary invites you to discover the culture, flavor and scenic spirit of Wisconsin.
Wisconsin's Northwoods are more than a destination, they’re a storybook of culture, craftsmanship, and community brought to life around every bend. This four-day journey invites travelers to explore First Nations heritage, stand among towering pines that fueled the state’s logging legacy, sample playful local flavors, and dive into the region’s quirky side, from muscle cars and soda tastings to life-size concrete sculptures.
DAY 1 SHAWANO COUNTY
Welcome your travelers to the heart of Shawano County, where culture, craftsmanship and scenic landscapes create a warm Wisconsin welcome. Begin the day with a guided visit to the Menominee Cultural Museum, offering an inspiring introduction to the stories and traditions of the region’s First Nations. The Menominee Logging Camp Museum holds thousands of logging artifacts – the largest collection in the world. Visitors will see a bunkhouse, cook shanty, camp office, wood butcher’s shop, saw filer’s shack, blacksmith shop, horse barn, scoop cedar roof shed, Bateaux vessel used for log drives and an authentic 1911 steam-driven locomotive engine.
Off to a fun-filled attraction: Sun Drop university Museum. View Sun Drop memorabilia, videos and experience fun interactive displays. Learn the history of Sun Drop, watch movies on the history of Twig’s, view the bottling process, and most importantly, sample their sodas!
DAY 2
BBONDUEL, WOODRUFF, MINOCQUA
efore heading north, stop into a unique stop in Bonduel, Doc’s Classic Car & Cycle Museum, packed with cool 1960s muscle cars, various classic cars and motorcycles. Also, on the grounds you’ll find Doc’s Zoo, alligators, alpacas, tortoises, camels, parrots, and more, oh my!
After spending time learning about the lumberjacks of the region, in Woodruff enjoy an exciting Lumberjack show highlighting the skills and athleticism of these men and women.
Depending on your itinerary, your group can also experience one of Wisconsin’s waterski teams, Min-Aqua Bats Waterski Show, the longest running amateur water ski show in the world.
DAY 3
This morning, experience Fred Smith’s Concrete Park, featuring more than 200 life-size concrete sculptures embellished with salvaged materials such as beer bottles, mirror shards, colored glass and rocks. Included among the life-size figures are Paul Bunyan, Ben Hur and Sacajawea. His final and most ambitious piece was a Budweiser wagon with drivers and a team of Clydesdale horses.
As we arrive in Washburn County, stop in Shell Lake for a wine tasting at Clover Meadow Winery, the only certified organic winery in the Midwest (and one of only 13 in the country). Made from the freshest local fruits and clean spring water, you’ll find a favorite among the 23 varieties. If wine isn’t your cup of tea, you’ll have an opportunity to check out some of the best organic Brandies, Moonshines and Cordials as well.
DAY 4
Begin your final day in Chippewa County with a visit to a local favorite such as the Chippewa Falls Museum of Industry & Technology, Old Abe Trail, or a stop at a well-loved Wisconsin dairy or brewery for a tasting experience.
In the afternoon, journey to Hudson, a vibrant river town along the stunning St. Croix. Tour the Octagon House Museum built in 1855. Enjoy free time along the historic downtown district — filled with boutiques, art, and river views — before concluding your adventure with a farewell dinner celebrating your four days of Wisconsin discovery.
Depart for home with memories of lakes, heritage, flavors, and warm Midwest hospitality.
Doc’s Harley-Davidson Dealership, Classic Car & Cycle Museum and more.
PHILLIPS, SHELL LAKE
CHIPPEWA & HUDSON
Northwoods & Lake Superior Members
MADELINE ISLAND FERRY
La Pointe
Crossing spectacular Lake Superior, bask in striking views and the natural beauty of both the Lake and the Apostle Islands from our ferries. The ride itself is just the beginning as your group will enjoy a fully narrated tour of the Island.
LEE ANN SCHAUB • 715-747-2051 leeann@madferry.com www.madferry.com
THE RICHARD I. BONG VETERANS HISTORICAL CENTER
Superior
The Richard I. Bong Veterans Historical Center is a fascinating history museum honoring America's "Ace of Aces," Richard Bong, who shot down 40 enemy aircraft in the South Pacific.
JOHN GIDLEY • 715-392-7151 gidley@bongcenter.org www.bongcenter.org
CHIPPEWA COUNTY
Chippewa
Discover Go Chippewa County where small-town charm meets unforgettable group experiences. From scenic drives and historic tours to breweries, wineries, and farm-to-table dining, our welcoming communities deliver authentic Wisconsin hospitality. Let us host your next adventure filled with local flavor, culture, and natural beauty.
Experience the stories of the diverse peoples who have called the island home. Exhibits and programs highlight Lake Superior stories that continue today, Learn about the epic journeys of the Ojibwe people.
Northern Wisconsin’s premier resort casino features 47 tastefully appointed deluxe rooms and Premier suites. Nearly 250 slot machines, restaurants, promotions, guest services, ATM, camping, sandy beach, boat launch and marina.
Nestled along the scenic St. Croix River, Hudson blends small-town warmth with a lively, creative energy. Groups can wander a charming historic downtown filled with distinctive shops, galleries, and dining spots, or unwind along the waterfront with ease. Hudson delivers an inviting mix of experiences—making it a standout choice for your next tour.
MARY CLAIRE POTTER • 715-386-8411 maryclaire@hudsonwi.org www.hudsonwi.org
NORTHERN GREAT LAKES VISITOR CENTER
Ashland
Free admission! The Center provides a great introduction to Lake Superior’s cultural and natural history. Enjoy the exhibits, theater, trails, observation tower, gift shop and visitor information.
ROSE HAVERI • 715-685-9983 rooms@nglvc.org www.nglvc.org
BAYFIELD COUNTY
Washburn
Nature meets culture along the WI Lake Superior National Scenic Byway. Tour orchard country or take a cruise around the Apostle Islands National Lakeshore. Enjoy local cuisine and craft beverages along the way and a performance at the Big Top Chautauqua!
For generations families have journeyed north to Minocqua, where forests, lakes, & sky feel untouched & divinely inspired. More than just a destination, it’s a reminder of life’s simple joys, where the present moment holds the greatest rewards & the sense of togetherness is paramount.
715-356-5266 info@minocqua.org www.minocqua.org
LODGING
DMO
DMO
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Northwoods & Lake Superior Members
Cranberries became Wisconsin’s official state fruit in 2004 after a fifthgrade class from Trever Grade School successfully lobbied lawmakers, highlighting the state’s role as the nation’s leading cranberry producer and its deep agricultural ties to the berry.
CITY OF MARINETTE
Marinette
Marinette is a riverside community where natural beauty and small-town energy come together. You’ll find scenic shorelines, vibrant local shops, and year-round outdoor adventure shaped by the Menominee River and Bay of Green Bay. It’s a welcoming place that blends history, recreation, and genuine Wisconsin hospitality, inviting visitors to explore and feel at home.
From stunning waterfalls to spectacular fall colors, we think your group will “fall” in love with Marinette County, the Waterfall Capital of Wisconsin. Quaint shops, unique eateries and Northwoods charm.
Discover Washburn County — home to nearly 1,000 sparkling lakes, scenic trails, and unforgettable attractions that create the ultimate Northwoods escape. Paddle, hike and explore by day, then unwind with welcoming local businesses. Your next great adventure begins here.
Centrally located in the west-central part of Wisconsin easily accessible by all major highways, Eau Claire is the place to go for that midwestern hospitality and fun activities. No matter what season, Eau Claire has many attractions and experiences that are guaranteed to wow the group!
Plan your next group stop at Metropolis Resort. Featuring Chaos Water Park, Action City arcade, lodging, and dining all under one roof; we create stress-free group getaways. Plus, guests enjoy meeting and event spaces that add even more options to their experience.
Plan your next Great Lakes adventure with us! We’re the ultimate itinerary resource, and we guarantee a unique & fun experience. Join us for Midwest Marketplace 2026 Contact Wendy Dobrzynski 414-545-1100 wendy@circlewisconsin.com
Your group getaway just got a whole lot better! From one-of-a-kind attractions to memorable experiences, Chippewa
Wisconsin is the place to plan your motorcoach tour or meeting.
EAU CLAIRE HOTEL
Capital Brewery & Bier Garten
Cooper’s Hawk Winery & Restaurant
National Mustard Museum
Mississippi River Valley & Beyond
Mississippi River Vistas to Cranberry Country
Breweries, bluffs, river cruises, heritage villages and hometown charm come together in this scenic journey through southwest Wisconsin
This three-day Wisconsin adventure travels from the Mississippi River bluffs to rolling countryside farms, blending history, scenic beauty, and local flavor. Start in Potosi with a visit to the National Brewery Museum and a hearty lunch before continuing north to La Crosse for sweeping bluff-top views, a river cruise aboard the La Crosse Queen, and — during the holidays — the dazzling Rotary Lights display. Day two offers an immersive experience at Norskedalen Nature & Heritage Center, where Norwegian immigrant history lives on through preserved buildings and serene wooded landscapes, followed by a taste of “cranberry country” in Tomah.
DAY 1 POTOSI, LA CROSSE
Arrive in the charming river town of Potosi, Wisconsin, nestled along the Mississippi River. Step inside the National Brewery Museum for a guided look at America’s brewing heritage, followed by time to browse the gift shop and enjoy river views. A group lunch at the Potosi Brewery Restaurant offers classic comfort food with a historic backdrop.
Travel north along the Mississippi to La Crosse, where rolling bluffs and river scenery set the tone for your stay. Visit Grandad Bluff for sweeping panoramic views of the river valley, then enjoy a scenic and relaxing cruise on the Mississipi River aboard the La Crosse Queen. Enjoy a relaxing dinner at a riverfront restaurant before checking into your La Crosse-area hotel. During the holidays, visit the Rotary Lights display at Riverside Park with over 3 million lights. Enjoy s’mores near the giant snowman!
DAY 2
ACOON VALLEY, TOMAH
fter breakfast, depart for the scenic countryside to visit Norskedalen Nature & Heritage Center, one of Wisconsin’s most authentic Norwegian heritage sites. A guided tour introduces the story of early settlers through preserved log homes, a historic church, and beautiful wooded trails. The peaceful valley setting
offers a true step back in time.
Following lunch featuring regional or Scandinavian-inspired fare, travel east to Tomah, Wisconsin, known as the “Gateway to Cranberry Country.” Enjoy a visit to the Cranberry Discovery Center for locally made treats, gifts, and Wisconsin products.
DAY 3 TOMAH
This morning highlights the agricultural and hometown charm of Tomah. Visit the Tomah Area Historical Museum to explore exhibits showcasing railroads, cranberry farming, and early settlement life.
Including the Frank King exhibit who was a resident of Tomah and created the “Gasoline Alley” the second-longest-running comic strip in the US.
The 600-foot high Grandad Bluff has a majestic view of the lovely city of La Crosse.
Mississippi River Valley & Beyond Members
NORSKEDALEN NATURE AND HERITAGE CENTER
Coon Valley
Open year-round, enjoy unparalleled beauty natural beauty and timeless culture of the earliest settlers. See their actual homes, hear their stories, and stretch your legs on accessible trails.
LORI DUBCZAK
608-452-3424
lori.dubczak@norskedalen.org www.norskedalen.org
POTOSI TENNYSON AREA CHAMBER OF COMMERCE
Potosi
Nestled between the Mississippi River along the Great River Road and All-American Road. Brewery, Winery, Shops, Museums, Dining, Lodging, Camping and ATV/UTV. Snowmobiling, Fishing, Tubing & Canoeing.
VILLA LOUIS
Prairie du Chien
This landmark offers a panorama of Wisconsin history and a glimpse into the life of one of Wisconsin’s most historic families, The Dousmans. Enjoy a tour of the grand mansion, one of the most authentically furnished Victorian homes in America.
Tomah is known as "Cranberry Country," but we also head "Beyond the Bog!" There's so much going on: Downtown Thursday Nights, Grand National Truck/Tractor Pull, Warrens Cranberry Festival.
TINA THOMPSON 608-372-2166
POTOSI BREWERY & NAT'L. BREWERY MUSEUM
Potosi
Originally founded in 1852, enjoy beer, lunch or dinner, and experience our rich brewing history by touring the National Brewery Museum and the Potosi production facility. The museum showcases an ever-changing eclectic collection of beer collectables from around the world. Rated one of the top four brewery museums in the world by Forbes Magazine.
La Crosse is rich in scenic beauty, diverse attractions, cultural events and first-class hospitality. La Crosse attracts more than two million visitors annually, as groups are attracted to the upper Mississippi River and the Driftless Region.
BEN MORGAN
608-782-2220
DISCOVER PLATTEVILLE
Platteville
A rich mining history pairs with bountiful recreation in Platteville. Explore museums, historic homes, trails, streams, parks, historic downtown, art and more!
More than three million lights illuminate La Crosse’s Riverside Park. Among the splendor is a 140-foot Christmas tree, and animated light displays fill the park. Live Nativity presentation on weekends until Christmas. Nearly 130,000 visitors a year enjoy this holiday tradition.
GUNDERSEN HOTEL & SUITES
La Crosse
Enhance your visit to the Mississippi River Valley. Conveniently located near downtown, major highways and attractions. Enjoy a welcome reception, fresh contemporary rooms, indoor pool/ fitness area and complimentary breakfast bar offering hot/cold favorites.
Perfectly placed in downtown La Crosse, our 163-room hotel offers full-service amenities, relaxed dining, and complimentary parking. Step out to local shops, restaurants, breweries, distilleries or take a short stroll to the Mississippi River and Riverside Park.
Wisconsin’s Friday Night fish fry began with Catholic meat abstinence, rose during WWII meat rationing, and thrived thanks to local perch and walleye. It evolved into a beloved community weekly ritual featuring beer-battered fish, hearty sides, and all-you-can-eat plates in taverns, VFW halls, and supper clubs statewide.
LODGING
LA CROSSE LODGING
DMO
LA CROSSE FESTIVAL
LA CROSSE DMO
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DMO
Wisconsin Heartland Wisconsin Wonders: A Three-Day Journey Through Heritage, Creativity & Natural Beauty
From circus history and whimsical art to innovative agriculture and dramatic canyons, this itinerary highlights the unforgettable experiences woven through the heart of Wisconsin
Your group’s adventure unfolds across Wisconsin’s most captivating landscapes and stories, blending nostalgia, artistry, and hands-on discovery. From the historic grounds where the Ringling Brothers built their circus legacy to the innovative farms shaping the future of American agriculture and onward to the dramatic sandstone canyons that first put the Dells on the map.
DAY 1 BARABOO
Begin your journey in Baraboo, the historic home of the Ringling Brothers. As your group steps onto the grounds of Circus World, they’re greeted by beautifully restored wagons, vibrant banners, and the sounds of circus music drifting through the air. Enjoy a guided tour through the original Ringling buildings, peek behind the scenes of circus life, and explore galleries filled with costumes, props, and astonishing artifacts. Seasonal live shows bring the spirit of circus tradition alive with acrobatics, comedy, and incredible animal stories.
Step into one of Wisconsin’s most imaginative roadside treasures. Explore whimsical, larger-than-life metal sculptures crafted from salvaged industrial pieces — perfect for photos and creative inspiration
Travel to a serene lavender farm for a calming sensory experience. Wander rows of blooming lavender (seasonally), browse handmade products, learn about cultivation, and enjoy a peaceful break in the countryside.
The Food + Farm Explorium is home to the world’s largest Potato Masher.
DAY 2 PLOVER, STEVENS POINT
Spend the morning immersed in the remarkable Food + Farm Exploration Center, a hands-on destination celebrating modern agriculture, sustainability, and Wisconsin’s deep farming heritage. Your group can explore interactive exhibits, try experiential agricultural technologies, and discover how food moves from seed to table. Educational, engaging, and designed
for all ages, the Center provides a fresh perspective on the importance of American farming.
Enjoy a tour at Feltz’s Farm and Dairy Store. See robotic milking, the latest in cow comfort and see how automation plays an important role on the the farm. Take some time for a scoop of ice-cream, shop for Wisconsin cheese… don’t forget the cheese curds and other delicious Wisconsin treats.
DAY 3 WISCONSIN DELLS
Start the day with a tour riding through a magnificent mile of cliff-walled gorges in a quaint horse-drawn carriage. The tour will be an experience when you come to the narrow passages of Lost Canyon where the guides must talk the horses through the tight squeeze.
Stop by the HH Bennett Studio to learn about the man who made the Dells Famous. As you explore the museum, see the stunning landscape photographs that attracted some of the first tourists to the area.
Rest like royalty, dine in legendary halls, and plunge into enchanted pools. Transform ordinary into unforgettable. Elevated comfort meets fantasy-themed entertainment at Dellshire Resort.
On-SiteBusParking•BaggageHandling Easy Access to Attractions
Check into the
in Wisconsin Dells Spring 2026.
Dr. Evermor’s Sculpture Park features the Forevertron, a massive 300-ton scrap metal sculpture built using industrial parts, including some from Apollo 13.
Wisconsin Heartland Members
WI RAPIDS/MARSHFIELD/STEVENS POINT DMO
CENTRAL WISCONSIN TOURISM ASSOCIATION
Marshfield, Stevens Point, and Wisconsin Rapids are located along Interstate 39 in the heart of Wisconsin. Explore unique agricultural and industrial heritage, festivals, delicious local flavor, a casino stop, and brewery/winery/distillery tours.
Learn how food goes from field to fork! Enjoy a farm-totable experience with 60+ interactive exhibits, classes, & events. Explore farm fields & climb into tractors. Colorful Plate Café on-site serving breakfast, lunch, craft coffee & cocktails. Offering custom tours, motorcoach parking, plus event space for celebrations & meetings.
Experience the fascinating history of the Wisconsin Dells on one of our boat tours. Encounter towering sandstone cliffs, narrow gorges and amazing rock formations carved into fantastic shapes by wind, water and time.
An iconic destination nestled in the heart of central Wisconsin. We offer a range of options from cozy king and queen-bed rooms to expansive whirlpool and family suites. For larger groups, we provide adjoining rooms for added convenience.
715-423-1500 gm@hotelmead.com www.hotelmead.com
PLOVER DMO
PLOVER AREA CVB
Plover
Come over to Plover and experience something new with your group! Plover has unique outdoor experiences, wonderful dining options and exciting opportunities for exploration.
Vacation in WI’s Barn Quilt capital! We are home to three Native American tribes, an Amish Community, Shawano Lake, the Wolf River, and endless recreational activities to experience (fishing, camping, white water rafting and more!) We invite you to see what we have to offer in Shawano Country!
MICHELLE ERON • 715-524-2139
tourism@shawanocountry.com www.shawanocountry.com
CIRCUS WORLD
Baraboo
Explore Wisconsin's circus heritage at the National Historic Site and original home of the Ringling Bros. Circus. Tour many exhibit buildings and experience live shows during the summer season.
DEB MCCARTHY • 608-356-8341 deb.mccarthy@wisconsinhistory.org www.circusworldbaraboo.org
INTERNATIONAL CRANE FOUNDATION
Baraboo
Visit the Crane Discovery Center at the International Crane Foundation, the only place on the planet to see 15 species of cranes. Enjoy hiking trails and an all-new expanded gift shop.
RYAN MICHALESKO • 608-356-9462 ryanm@savingcranes.org www.savingcranes.org
ORIGINAL WISCONSIN DUCKS, INC.
Wisconsin Dells
The original land and water adventure. For over 80 seasons, these reliable, amphibious vehicles have provided groups with the ideal way to experience all the scenic Dells' natural wonders.
Baraboo features Wisconsin's most popular state park (Devil's Lake), a circus museum located on grounds developed by the Ringling Brothers and a Rockwellian downtown square dotted with specialty shops.
If you're looking for a compelling combination of natural beauty, live entertainment, historic tours, modern amusement parks, and delicious dining options, then hop on the bus marked Wisconsin Dells.
Each summer the Ringling Brothers' hometown celebrates their legacy with a circus parade through the streets of downtown Baraboo. Join us Saturday, June 13 for the 11 a.m. parade and a weekend full of circus-themed fun.
Wisconsin supper clubs really took off after Prohibition, evolving from rural taverns and resorts into full-evening destinations offering hearty meals, drinks, especially the iconic Brandy Old Fashioned, and dancing. Today, these nostalgic, often family-owned spots are celebrated for Friday Fish Fries and Saturday Prime Rib, creating a one-of-akind Midwest dining tradition.
Wisconsin Heartland Members
WISCONSIN DELLS/BARABOO LODGING
DELLSHIRE RESORT
Wisconsin Dells
An Elevated Experience in the Heart of Wisconsin Dells! Perched atop a scenic hill with sweeping views of the Wisconsin Dells, our upscale and charming Medieval themed resort offers a unique blend of comfort, innovation, and inspiration. With 208 beautiful guest rooms, six inviting pools, on-site restaurant, 6,800 square feet of flexible event space.
Kalahari Resorts offers a premier destination in Wisconsin for groups and tours of any size. Kalahari has everything you need – first-class service, 1,000 guest rooms, premium dining, customizable meeting spaces, spa treatments, Wisconsin’s largest indoor waterpark, and much more!
Open daily 9 a.m. to 5 p.m. May 1 through October 31 E11376 Shady Lane Rd Baraboo, WI 53913
Wisconsin State-Wide Members
ATTRACTION
WISCONSIN HISTORICAL SOCIETY
As one of the nation’s oldest, largest and most active state historical societies, we understand the power history has to enrich and transform lives. Tour our historic sites and museums, discover our world-class collections, explore our extensive genealogical archives, programs and exhibits, and so much more. Start your journey today!
We have over 28 years of tour experience and are the leaders in providing exclusive group tour experiences. We offer a Laverne & Shirley themed tour of Milwaukee in addition to our new Queens of Milwaukee Tours featuring Drag Queen tour guides. Our tours will always be creative and unique.
Personalized Tours creates unparalleled travel experiences both in Wisconsin and beyond. Whether you're planning a one-day or an extended adventure, our team will work closely with you to curate an itinerary that perfectly matches your preferences and interests. We also can provide deluxe motorcoach charters, ensuring that your group travels in comfort and style.
Since 1920, Badger Coaches has provided exceptional transportation solutions. Our fleet boasts executive motorcoaches and transit vans, ensuring the perfect fit for your group's needs. Charter us for a seamless travel experience.
We're a family-owned business with over 80 years of experience! Kobussen Buses provides transportation for all sorts of events. We take Pride in every ride.
Receptive tour operator offering group tour itineraries and step-on guides in 25 cities on the Great Lakes including Door County, Apostle Islands, Mackinac Island, Chicago, Cleveland, Detroit. Themed itineraries, step-on guides, and Circle the Lake multi-day trips.
Brilliant Edventures crafts unforgettable group tours across Wisconsin, bundling activities, lodging, and meals into one seamless edventure. With creative itineraries and marketing support, they make group travel easy, exciting, and full of Wisconsin fun!
For more than 80 years, Lamers Bus Lines has been your trusted travel partner. With motorcoaches, mini coaches, school buses, limo coaches, and trolleys, Lamers offers safe, clean, and reliable transportation—backed by experienced drivers, exceptional service, and a commitment to comfort for groups of all sizes.
Culver’s began in Sauk City, Wisconsin, in 1984, inspired by local food traditions. Its ButterBurger reflects the state’s supper-club habit of buttered buns, while its signature Frozen Custard celebrates Wisconsin’s deep dairy heritage, turning classic hometown flavors into a beloved national favorite.
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Cana Island Lighthouse is Door County's most iconic lighthouse, built in 1869.
Famed University of Wisconsin mascot Bucky the Badger loves the Circle Wisconsin Tour Planner.
Art Preserve Sheboygan
Savor & Sow AgVenture
Wisconsin is known as the Dairy State, but did you know it’s so much more than that, agriculturally?
Savor & Sow offers groups the opportunity to go behind the scenes of Wisconsin’s agriculture industry. This itinerary showcases the latest and greatest in modern agriculture -and a little history.
Included stops:
• Food + Farm Exploration Center
• Rooted in Red Cranberry Farm
• Feltz Family Dairy
• Sky Club Supper Club
To book a tour to the Plover Area or for the full itinerary contact: Malorie Paine; Executive Director hello@comeovertoplover.com www.comeovertoplover.com 715-345-5250
Distance from:
• Green Bay - 1.25 hours
• Madison - 1.5 hours
• Milwaukee - 2.25 hours
• Chicago - 3 hours
• Minneapolis - 3 hours
Discover Green Bay’s legendary charm, iconic attractions, unforgettable experiences, and welcoming hospitality. From scenic shores to can’t-miss group adventures, it’s the perfect place to explore, connect, and create lasting memories together.
Warm welcome, expert guidance, clean facilities, and fun group photo moments.