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To lead is to influence "Leadership is not telling others what to do. Leadership is inspiring others to do what needs to be done. This includes leaders of self because everyone at some point needs to influence another. Understanding people is key to this." — BY ROSS SWAN
S
o, what makes people choose to do
attraction only happens when trust is involved.
something?
Leading yourself is no different, you first
Life is about making choices and
have to trust yourself and then your thought
most of these are made unconsciously. The
which comes idea from a desire to be happy,
unconsciousness has a built-in radar that seeks
consciously, or otherwise.
out some form of happiness. In essence, people want to be happy, and their subconscious radar
A great influencer always asks the question, how
is on a constant look out to find it. In whatever
does what I am asking them to do, align with
form that is.
their goals and values? Looking at it from this
To influence is to have an impact on the
perspective, it is about building everyone up.
behaviours, attitudes, opinions, and choices of
It’s the true win-win where everyone becomes
others. Influence is not to be confused with
better off than they were before. It’s taking them
power or control. So, if you are wanting to
towards their goal… happiness.
influence someone’s decision then you need to lead them towards their unconscious goal…
A great leader of self asks the same question.
happiness. Which is based on how the person
Does what I am asking myself to do, fit with my
understands happiness.
values. In other words, am I being true to my inner self? Both your heart and your head need
This is where good leadership connects with
to have the same alignment. This brings about a
influencing. Good leaders bring a sense of
sense of contentment… happiness.
purpose that people get. People are happy when the feel they have a purpose.
So, to sum up, to influence is know the person you want to influence. Understand and highlight
If you want to influence, then you need to
what they see as a benefit (happiness) and you
first attract people to you, then your idea. The
will most likely achieve what you set out to do.
12 DECEMBER 2021
