POP UP
POPUPMOBISAONESTOPSHOP FORPOPUPEXPERIENCES.
TheMobcreatespopupexperiencesfrom concepttoexecutionandthegradientsin between.Ourunconventionalstorytelling methodconnectsbrandsandconsumers throughunforgettablenarratives.
WHO
Weareanawardwinningteamofwomen-led,like-minded individualswholivetocreatesomeofthemostunforgettable experiencestoday.
Weareaworldwideteam[presentandpoppingupinNewYork, LosAngeles,Miami,London,Paris,Dubai,andmore!]withthe creativepowerofsomeofthegreatestmindsintheindustry.
BRINGING YOUR BRAND TO LIFE
TheTourExperienceTruckisafully-brandedmobileactivationdesignedtobringyourbranddirectlytoyouraudienceina waythat’spersonal,immediate,andimpactful.Ourtruckcombinesthebestofon-the-gosamplingwiththespontaneityof guerrilla-stylemarketing.Boldlybrandedandalwaysonthemove,itturnscitystreets,high-trafficareas,andeventvenues intoprimestagesforyourbrand,sparkingreal-timeengagementandlastingimpressions.
TheTruckisdoublesasabold, mobilebillboard,grabbing attentionandbuildingbrand visibilitywhereveritgoes.
Beingmobile,itcanmove aroundcities,attendevents,or setupinbusyareastoreach morepeople.
PRODUCT
SAMPLING
Wehandoutsamplesdirectly toconsumersinhigh-traffic areas,creatinganinstant connectionbetweenthebrand anditsaudience.
Flashactivationsandquick gamescaptureattention, drawingpeopleinforbriefyet memorableinteractionsthat canbeeasilysharedonline.
WHY IT
MINIMAL SET UP
Withnoneedforcomplexstaging, theTruckallowsbrandstoquickly engagewithcrowds,distribute samples,orcreatesmall touchpointsonthego.
MAXIMIZED REACH
Withaconstantlymovingsetup, thetruckcancoverdifferent neighborhoodsandlocations, expandingthebrand’sexposureto variousdemographics.
ELEMENT OF SURPRISE
Showingupinunexpectedplaces buildsexcitementandcuriosity, drivingbothorganicfoottraffic andonlinebuzz.
LOW COST
Thistruckdeliversmaximumreach andbuzzwithminimal infrastructure.Byfocusingon high-volumesamplingandquick engagements,itefficientlybuilds brandawareness.
TARGETED EXPERIENCE
Thetruck’sroutecanbetailoredto reachareaswithhigh concentrationsofthetarget audience.
PHOTO MOMENTS
Thetruckservesasan “Instagrammable”photospot, allowingpeopletoengagewiththe brandvisually,shareonsocial media,andexpandreach organically.
FORMAT
TOURS
TRADESHOWBOOTHS
GUERILLA SAMPLING
RETAILTAKEOVERS&SHOP-IN-SHOPS
BRANDBRICK-AND-MORTARPOPUPS
STANDALONE&SPILLOUTBUILDS
UNIQUETAKEOVERS
GUERILLA SAMPLING
OUAI ST BARTS
GUERILLA MARKETING
1
9.7K LOCATIONS DAY SAMPLES
2
GOOP TARGET LAUNCH GUERILLA MARKETING
2
2K
LOCATIONS DAY SAMPLES
SWEET TOOTH GUERILLA MARKETING
SAMPLES NYC
SWEET TOOTH WILDPOSTING
GUERILLA MARKETING
LOCATION:NYC&LOSANGELES
SERVICESBYPOPUPMOB:STRATEGY|DESIGN|LOCATIONSCOUTING| PRODUCTION|DATAACQUISITION
OURROLE:OneofthebestwaystodrawattentiontoyourbrandisthroughOOH (outofhome)marketing.HereatPopUpMob,welovetoencouragebrandsto explorewheatpostingasawaytoexpandbrandawarenessandimpressions. ForScentBeauty,weaimedforhightrafficareasinsomeofSabrina’stop neighborhoods–includingrightoutsideherex’shouse(veryonbrand).Noneed tolookfarforyourfavoritesinger!
THEEXPERIENCE:13DAYS,20SITES,OVER10MILLIONIMPRESSIONS
