*Glinda voice* Everyone, we have an announcement: We have very exciting BIG news!
This year, we’ve introduced The Pop Insider’s Collectors’ Choice Awards. This awards program recognizes excellence in pop culture-licensed merchandise and experiences — and we’re counting on you to help us pick the best of the best.
The Collectors’ Choice Awards celebrate innovative, creative, and fan-driven licensed products, experiences, and collaborations across entertainment, toys, collectibles, fashion, beauty, home goods, and more. A panel of more than 20 licensing industry professionals and pop-culture experts voted on the 2025 nominees based on a multi-point criteria, resulting in nearly 90 finalists — all of which you can find starting on page 21.
Now, it’s your turn to vote! Flip through the categories to learn more about the finalists, then scan the QR codes or visit thepopinsider.com to vote and help your favorites secure their place in pop-culture history. Voting is open through Feb. 28, and we’ll announce the winners on March 18.
Although a good chunk of real estate in our brand-new Winter 2026 issue of The Pop Insider is monopolized by that very cool, very fun, very new thing, we still had plenty of room to give you all of the goodies you love. Flip to page 12 to see the latest merch to spend all your money on this year. You’ll find new musthaves from Godzilla to Bridgerton and everything in between — plus, there are releases coming later in the year, so get a sneak peek of the goods to come.
Everywhere you turn, HUNTR/X is going up, up, up — and it’s definitely
their moment in this issue. The K-pop girl group is the star of our cover feature starting on page 8. You can learn about how this Netflix animated movie became a pop-culture phenomenon, see some new merch that’s out now or coming soon, and get a sneak peek at what’s next for the franchise.
Whether you’re part of the Thirteen, training at Basgiath War College, or dream of escaping to Velaris, you’ll need some good bookish merch to cozy up with. On page 48, we take a journey to the romantasy worlds of BookTok and dive into all the new merch you need to make your reader friends jealous.
As always, we’ve got the latest news and merch for our pint-size fandom pals in the Pop Junior section on page 51. Enjoy the new issue! Head over to thepopinsider.com or follow us on Instagram and TikTok @thepopinsider for news, merch, and more. ✪
ABOUT THE EDITORS:
Marissa Silva and Ali Mierzejewski are editors-in-chief of The Pop Insider and The Toy Insider. As experts and trend finders in the pop-culture industry, they have been featured on ABC World News Now, Good Morning America, The TODAY Show, MSNBC, and dozens more. Follow them on Instagram @thattoygirl and @ali_ontv.
NERDY NEWS
Discover New Collectibles During Third-Annual Mattel Creations Revealed Event
Mattel Creations will bring back its Revealed livestream for a third year.
Taking place on March 19, this year’s event will feature reveals from brands including Barbie, Hot Wheels, Masters of the Universe, Monster High, UNO, and WWE.
Reveals from last year’s livestream include the Beetlejuice Monster High Skullector doll, Little People Collector JAWS and Doctor Who sets, and much more. The livestream will also include chats with some of Mattel’s talented designers as they dive into the process behind creating the iconic collectibles from all of Mattel’s brands.
For the first time, Mattel will open the door for fans to see the Revealed live in the studio. For fans who missed out on the raffle to get a seat, don’t worry: The Mattel Creations Revealed livestream will be available to watch on the Mattel Creations YouTube account starting at 9 a.m. PT.
Source: Secretlab
Play Catan in 15 Minutes with New Portable Card Game
Fans of the classic tabletop game Catan can soon go on a fast-paced adventure with the new Catan: On the Road card game, launching April 3.
Battle in Comfort with Secretlab’s New Pokémon Collection
Pokémon fans can stay comfy while catching ’em all thanks to a new collab oration with Secretlab. The gaming chair manufacturer will launch a collection of Pokémon gaming chairs featuring Kanto region icons Pikachu, Eevee, and Gengar. The Titan EVO chairs each feature a different Pokémon and its type symbol printed on the back cushion. They offer four-way lumbar support, cold-cure foam cushions, and a Softweave Plus fabric for optimal comfort. Pokémon masters will also find touches of velour to emulate the softness of Pokémon, plus subtle line art along the sides depicting each pocket monster in different poses, expressions, and all eight of its evolutions. ✪
Source: Mattel
Do you hear that? It’s HUNTR/X fans chanting for one more song — and they may be chanting for a few years, as Netflix develops a sequel to last summer’s breakout hit KPop Demon Hunters
The animated film follows HUNTR/X, a K-pop girl group leading double lives as performers and demon hunters. Directed by Maggie Kang and Chris Appelhans, the film features a stellar voice cast that includes Arden Cho (Rumi), May Hong (Mira), Ji-young Yoo (Zoey), Ahn Hyo-seop (Jinu), Yunjin Kim (Celine), Daniel Dae Kim (Healer Han), Ken Jeong (Bobby), and Byung-hun Lee (Gwi-ma). With stylish choreography, catchy songs, and supernatural action, KPop Demon Hunters has captivated audiences worldwide.
Audrey Nuna, EJAE, and Rei Ami are the singing voices behind HUNTR/X, the fictional K-pop girl group that became a pop-culture movement.
Source: Ricky Middlesworth/Netflix
KPOP DEMON HUNTERS (SOUNDTRACK FROM THE NETFLIX FILM) LP REPUBLIC RECORDS
The collectible vinyl features 12 songs from the film, plus a fold-out poster and one of four photo cards from the movie.
MSRP: $29.99
Available: mass retailers
“With KPop Demon Hunters Netflix has demonstrated how niche fandoms can drive a title to viral, mainstream success and how we can quickly reach every corner of the globe,” says Tanya Isler, senior director of con sumer products for UCAN at Netflix.
Netflix says KPop Demon Hunters its most popular film ever. By the end of August, just two months after release, the film garnered more than 236 million views on the platform. That same week end, it broke the distributor’s record. The film also soared to No. 1 at the box office with KPop Demon Hunters Sing-Along the first sing-along release for a Netflix film, which sold out 1,300 screenings across three continents.
The soundtrack generated more than 3 billion global streams to date, featuring songs performed by EJAE, Audrey Nuna, Rei Ami, Andrew Choi, Danny Chung, Kevin Woo, samUIL Lee, Neckwav, and Lea Salonga. It became the first soundtrack to land four Top 10 songs on the Billboard Hot 100 simultaneously.
At the time of publication, the film was named Time’s Breakthrough of the Year; received five Grammy nominations, including Song of the Year for “Golden”; and won two Golden Globe Awards.
matic return.
THE DEMAND FOR MERCH WENT UP, UP, UP
The rise of KPop Demon Hunters was meteoric, and much of the film’s merchandise, from food to fashion, is only beginning to arrive on shelves. “Fans want KPop Demon Hunters in every part of their lives,” Isler notes. “We’re excited to continue fueling the fandom with a thoughtful consumer products program that speaks to what fans love the most about KPop Demon Hunters — the music, the food, the fashions, and the compelling characters and story.”
But for fans, records and nominations aren’t enough. Hunters, as the film’s fans are called, want something tangible — vinyl, apparel, collectibles, and more — to
NETFLIX KPOP DEMON HUNTERS GROUP POSTER
TRENDS INTERNATIONAL
This poster fuses K-pop swagger with bold colors that will enliven any fan’s space
MSRP: $9.99-16.99
Available: mass retailers
At-home DJs can enjoy the KPop Demon Hunters soundtrack from Republic Records. The company offers multiple variants, including a smokey fuchsia vinyl ($32.99), an animal-themed set with glowin-the-dark vinyl ($37.99), and a picture disc ($35.99). Alternatively, the family can sing along at home with Yoto, which offers the soundtrack on its miniplayer ($14.99). “As soon as [the film] launched on Netflix, people were listening to the music all over the world,” says Yoto’s Head of Music & Sound Dom Hodge, who listens to the soundtrack in the car and at home with his 5-year-old daughter. “I’m not sure anyone knew how massive it would be.”
Yoto collaborated closely with Universal Music to develop the card, which is based on a standard album format and features the film’s songs in the same order they appear to the viewers. While many of Yoto’s products are intended for kids ages 2 and up, the content is often suitable for kids ages 4-7. For families, the Yoto card offers an opportunity for older kids to bond with younger siblings. “We are very keen to make sure that we
offer stuff, particularly music, to grow with kids,” says Hodge, whose young daughter uses the card with her 10-yearold cousin. “You can bridge microgenerations,” he adds.
For many fans, the devotion doesn’t stop at sound — it shows up on shelves and in closets, too.
Fashionistas can display “What It Sounds Like” ($150), a three-pack of fully articulated fashion dolls arriving this fall from Mattel Creations. The highly detailed dolls don the white and gold outfits from the film’s finale, along with the characters’ signature weapons.
“We are inspired by KPop Demon Hunters’ incredible global resonance and the passion of its fans around the world,” says Mattel’s Senior Vice President of Entertainment Partnerships Nick Karamanos. “This is the fastest deal Mattel has ever brought to life.”
Fans interested in HUNTR/X and Saja Boys (the film’s other K-pop group) can start with Funko’s line of iconic Pop! figures, which retail for $14.99 each; or collect Youtooz’ limited-edition figures, which ship later this year.
Fans can dress themselves in looks inspired by the film, with help from Bioworld, which offers highly detailed clothing and accessories. They can snag Zoey’s yellow bucket hat ($18.99), worn when she sees the Saja Boys for the first time, the traditional black Gat hat the Saja Boys wear while performing “Your Idol” ($52.99), Mira’s polar bear fleece sweatshirt ($54.95), and Rumi’s Choo Choo Pajama Pants ($56.95). “KPop Demon Hunters is a lightning-in-a-bottle moment,” says Bioworld’s Head of Product Maureen Guckeyson.
Bioworld tackled its immersive collection from several angles, and according to Guckeyson, started by sourcing ideas from their own team members who were already fans of the film, including a designer who cosplays in her free time and could accurately replicate the film’s costumes. Some items, such as branded fleece, pins, and tote bags, were no-brainers, but Bioworld is also mindful of today’s trends, offering inspired over-
HUNTR/X and the Saja Boys get Pop!’d with these figures. Fans can also customize versions of themselves in K-pop gear through Funko’s Pop! Yourself offerings.
MSRP: $14.99-48
Available: funko.com
sweatshirts, skorts, and
Fans can craft, collect, cuddle, and dress like their their favorite KPop Demon Hunter characters, including Rumi and the film’s blue tiger, seen here. | Source: Netflix
Fans can even eat like HUNTR/X. The trio is known for carb-loading before their performances, relaxing with mountains of kimbap, and slurping down ramyun in the film. A collaboration from Nongshim, which celebrated a release of Shin Ramyun last fall in Times Square, brings Hunters closer than ever to living like K-pop idols through chewy noodles ($4.49 each), shrimp crackers, and Shin Toomba Sauce.
FROM MINHWA TO MODERN DAY
The breakout stars of KPop Demon Hunters weren’t Rumi, Mira, and Zoey, but the film’s animal companions, a six-eyed magpie and a blue tiger. Both animals accompany Jinu and appear to Rumi as messengers.
In Korean culture and history, both animals are significant. Tigers have long been associated with the Korean peninsula, and they appear in the nation’s founding myth, dating back to 2333 B.C. Unable to become human, the tiger is considered particularly special in the animal kingdom. In folklore, a tiger known as Haetae is the guardian of justice, making the tiger’s fade into a city statue particularly symbolic in the film. In Korea, Haetae statues guard temples and municipal buildings.
During the Joseon Dynasty from 1392 to 1910, the tiger and magpie appeared prominently in Minhwa, a form of Korean folk art, notably in Kkachi Horangi. The spiritual guardians are similar to the ones in the film, down to the tiger’s expression; often, these artworks were meant to satirize the ruling class, so giving the tiger a silly expression was meant to rob the upper class of its power.
Fans can appreciate both of the beloved characters at home; Netflix sells a plush tiger ($47.95), which sells out as fast as it is restocked. “We launched with Netflix Shop at the film’s release and continue to add new products across categories week after week,” Isler says. “Our goal is to bring more products to the marketplace, and quickly, to satisfy fan demand, but it’s also important that we offer fans products that are authentic to the story and deliver a quality experience from trusted partners.”
Jazwares has transformed both animal characters into 9- and 12-inch Squish-
mallows ($14.99-19.99). The plush sold out during preorder and are scheduled to arrive in May, alongside BumBumz versions of the characters coming in the spring as well. Gerhard Runken, executive vice president of brand and marketing at Jazwares, says these plush were the company’s biggest release of 2025: “Fans couldn’t get them fast enough! We are super excited to bring our bigger program to the world in 2026.”
The Magical Messengers Bundle from The Woobles ($102) encourages fans to crochet the two animal companions featured in the film: Jinu’s blue tiger and the six-eyed magpie. “When I watched the movie, it really resonated with me,” shares Justine Tiu, The Woobles co-founder and chief Woobler.
THE FUTURE IS GOLDEN
While the wait for 2029 may seem arduous, the opportunity for merch is not. “We want to keep that fandom alive,” Hodge says, when looking to the film’s sequel and future releases for Yoto. “I think that the music really is so good. People really genuinely love it. They’re great songs.” While the brand hasn’t confirmed anything yet, it hasn’t ruled out the possibility of future releases.
Mattel is careful to avoid spoilers for its plan next year, but remains as excited as any member of the HUNTR/X fan club: “We are proud to have moved at the speed of fandom and cannot wait to reveal these innovative, thoughtfully designed products beginning in spring 2026,” Karamanos says.
Bioworld is looking forward, too. It will continue to introduce new items throughout the year, Guckeyson says. Fans can look forward to design refreshes throughout 2026 and into spring 2027.
Jazwares will expand the characters available in its signature Squishmallows and BumBumz. “We have a lot of things coming in 2026 that we know fans are going to love, including a full line of plush and Squishmallows,” Runken shares. “That will include a wide range of plush featuring fan favorite heroes, villains, and sidekicks, all capturing the action-packed, demon-hunting energy of the film!” The company is as committed to fans as HUNTER/X, who do everything for the fans. “We are excited that Netflix trusted us with this IP, and we are going to bring fans unique and innovative products for years to come,” he adds.
The kit uses all three of the brand’s yarns, including Easy Peasy and Easy Peasy Extra Squeezy. It is also the first kit to feature the company’s new glitter yarn. Both animal companions have custom eye pieces. The Woobles team worked closely with the film’s creative team while developing the kit, so, Tiu says, “the crochet can feel true to the art.”
The company is awaiting further feedback from fans before offering additional KPop Demon Hunters kits. Initial response to the preorder has been positive and effusive. If fans want more, Tiu says The Woobles will oblige.
“There is no slowing down,” Isler shares. “We can’t wait for everyone to see the ‘golden’ plans we have for 2026 and beyond.”
If anything is certain, the next 10 months look bright for Hunters. If there seems to be a lot of HUNTER/X, rest assured that the Honmoon is sealed. ✪
ABOUT THE AUTHOR:
Katherine M. Hill is an associate editor at The Pop Insider. HUNTR/X isn’t the first group she’s pledged her devotion to, and it won’t be the last. When she’s not front row at a concert, she’s swimming with the Coney Island Polar Bears, pruning houseplants, or rearranging her concert merch.
Fans can make their own animal companions with The Woobles Magical Messengers Bundle ($120, left) or snuggle them at home with new Squishmallows. ($14.99-19.99, right) | Source: The Woobles, Jazwares
MARVEL LEGENDS SERIES DOGPOOL AND DEADPOOL HASBRO
It’s the Merc with the mutt! This 6-inch-scale Deadpool action figure includes 17 accessories, including the adorably ugly Dogpool and skeletal weapons from the opening sequence of Deadpool & Wolverine
MSRP: $39.99
Available: Hasbro Pulse
ENEMIES OF GOTHAM CITY UPPER DECK
In this area control strategy game, players take on the roles of iconic Gotham rogues and battle it out to become the most infamous villain — just watch out for Batman!
MSRP: $149.99
Available: Spring
All the fandoms. All the formats. All the fun. Enjoy a first-look at this year’s officially licensed collectibles, apparel, games, and more.
MY HERO ACADEMIA BOX SET
TOYNK
Get ready to hit the books. This suped-up box set features the first 20 volumes of My Hero Academia, along with a double-sided poster and an exclusive booklet full of never-before-seen content.
MSRP: $135.99 | Available: Toynk
CLUE: GODZILLA THE OP GAMES
In this kaiju crossover, Minilla has gone missing, and it’s up to players to investigate locations throughout the monster universe to find the culprit before Godzilla tears the world apart.
You’ll have a ball with this Bridgerton glassware. With a charming floral design and the series’ logo, these goblets are definitely Lady Whistledown-approved.
SUPERGOAL SHOE CAPSULE
PMI
Each cleat-shaped capsule contains one of 61 mini soccer players, along with accessories, stickers, a mini poster, and a display base that connects to form a soccer pitch.
CHOPPER’S PLUSH HAT
MOOSE TOYS
Standing nearly 10 inches tall, this plush pirate hat re-creates Chopper’s signature red cap from One Piece in grand detail, down to its giant “X” symbol and fuzzy reindeer antlers.
MSRP: $24.99
Available: mass retailers
MSRP: $9.97 each | Available: May
JEM & THE HOLOGRAMS PIZZAZZ DOLL
THE
LOYAL SUBJECTS
Pizzazz steals the spotlight with this 12-inch articulated doll, featuring 15 show-stopping accessories, including her microphone, guitar, backstage pass, and more. She even rocks out to the Jem & The Holograms theme song, which plays through the display base.
MSRP: $34.99 | Available: Summer
ARCADE CLASSICS SUPREME SERIES: WWE WRESTLEFEST
BASIC FUN!
This full-size cabinet includes WWE WrestleFest, SuperStars, The Big Pro Wrestling!, Super Dodgeball, and Acrobatic Dog-Fight, each featuring graphics, controls, and sounds from the original arcade games.
MSRP: $699 | Available: Sam’s Club
1:12-SCALE INVINCIBLE ACTION FIGURES — WAVE 1
JADA TOYS
Three new Invincible figures are ready to invade your shelf — Conquest (pictured), Kid Omni-Man, and Invincible — each with alternate heads, hands, and energy effect display pieces.
MSRP: $30 each
Available: BigBadToyStore, Entertainment Earth
DAVID BOWIE: FOREVER AND EVER: AN ILLUSTRATED BIOGRAPHY SCHIFFER PUBLISHING
CHOOSE YOUR OWN ADVENTURE RETRO EDITIONS — THE RETRO BOX
CHOOSECO
Choose your own adventure? Don’t mind if we do. This box set features all-new editions of four classic books from the ‘80s sci-fi series, complete with a retro poster.
MSRP: $35.99
Available: Amazon, Barnes & Noble
This biography chronicles the extraordinary 50-year-long career of David Bowie, from the glamorous Ziggy Stardust era to his haunting Blackstar days. It features rare, never-before-seen archival photos and exclusive commentary.
Look out! Fans can suit up for Supergirl in this epic crewneck, featuring the film’s sassy slogan. Rock this piece in black or royal blue (pictured).
MSRP: $36.95 | Available: DC Shop
KHALIFA VIBE + CHILL PARTY GAME
DYCE GAMES
This psychedelic party pack features two card games created by the King of Kush, Wiz Khalifa. Challenge your squad to a dank rank-guessing game, or keep it chill with get-to-know-you questions.
MSRP: $19.99
Available: Amazon, Barnes & Noble
LEGO HARRY POTTER SORCERER’S STONE — COLLECTOR’S EDITION
THE LEGO GROUP
Accio, LEGO! This 1,571-piece kit celebrates 25 years of Harry Potter movies with magical moments from the first film, including the troll attack, the Wizard’s Chess board, the first-ever LEGO Hedwig, and minifigs of the Golden Trio.
MSRP: $169.99 | Available: mass retailers
GEN CON POLYHEDRAL DICE EARSCAPE EARRING STUD SET ROLLACRIT
Roll for style with these dice-inspired earrings. Each of the six studs re-creates a different type of polyhedral die, adding a touch of luck and geometry to your everyday glam.
MSRP: $20 | Available: rollacrit.com
BUTTERBEAR EVERYDAY KEYCHAIN & STRAP — SERIES 1 AND 2 YUME TOYS
Buckle Butterbear to your bags, belts, and more with these kawaii keychains. The first two waves feature the mascot in various poses, including snacking, baking, exploring, and playing sports.
MSRP: $9.99 each | Available: April
as well as tiny Professor X and Wolverine figures.
MSRP: $24.99 | Available: Amazon BigBadToyStore, BoxLunch, Entertainment Earth
POKÉMON TRADING CARD GAME: MEGA EVOLUTION — ASCENDED HEROES ELITE TRAINER BOX THE POKÉMON CO.
In this box set, discover new and returning Pokémon from Mega Evolution ex, along with fan-favorites from Stellar Tera ex and Trainer’s Pokémon. Collectors can grow their Pokédex with new artwork, gaming accessories, and more.
MSRP: $49.99 | Available: mass retailers
HARRY POTTER
PLATFORM 9 ¾ WALL CLOCK THE BRADFORD EXCHANGE
Thanks to this wall clock, you’ll never miss the Hogwarts Express again. The light-up analog clock doubles as a Platform 9 ¾ sign, featuring a hand-painted Hedwig perched on top.
MSRP: $119.99
Available: bradfordexchange.com
FUNKO
Inspired by classic Funko Pop! boxes, this acrylic display opens to reveal rooms from the X-Mansion, like the grand foyer and the Cerebro Chamber,
DUNGEONS & DRAGONS GELATINOUS CUBE 6-PACK FANROLL
This jelly dice pack features six D6s that bounce, squish, and shake with every roll. Each piece contains a suspended artifact that tells the story of a fallen Dungeons & Dragons warrior.
MSRP: $24.99
Available: specialty retailers
AVATAR: THE LAST AIRBENDER LACQUER SET
MOONCAT
Keep the power of the four nations at your fingertips. The nail polish set includes eight special-effect lacquers, complete with themed packaging and a wand to activate the magnetic magic.
MSRP: $129 | Available: mooncat.com
INNOV8 CREATIVE ACADEMY
These quirky collectibles re-create emotions as charming, 3-inch characters, each complete with a trading card and a stackable display base. Collect them all to feel all the feels.
MSRP: $8.99 each Available: Spring
MOTU200X SKELETOR 1:12-SCALE FIGURE
MONDO
The battle for Eternia continues — now at the 1:12 scale. This Skeletor action figure is full of dastardly details and comes with a poseable cape, swappable hands, floating portraits, a fight stand, and weapons.
MSRP: $115 | Available: mondoshop.com
BRICKCRAFT FUTURAMA: BABY BENDER BOX! BUILDING SET
BRICKCRAFT
This 138-piece kit reimagines Bender as a brick-built baby, complete with a bottle, a vending machine backdrop, and plenty of metallic mischief. Show off your robot creation in the included clear, stackable display cube.
These wintry expansion packs add more than 200 new cards to the game, including glimmers from Pocahontas, Darkwing Duck, and more. Grab them as individual booster packs or bundled in gift sets.
This pixel-perfect popcorn bucket features Pac-Man, the Ghost Gang, and the iconic arcade maze. From movie nights to couch co-ops, this retro design will level up your snack game.
MSRP: $15.99
Available: mass retailers
GODZILLA VS MIGHTY MORPHIN POWER RANGERS ACTION FIGURES —
PLAYMATES TOYS
This monstrous mashup transforms the Power Rangers into epic kaiju crimefighters. Choose from Green Godzilla, Blue Anguirus, or Red Rodan Ranger, each equipped with their signature weapons and a gold display stand.
MSRP: $15.99 each | Available: March
NOAH LYLES X CRUNCHYROLL X ADIDAS COLLECTION CRUNCHYROLL
Combining anime and athletics with fan-forward fashion, this line features two tees, a hoodie, and a hat inspired by Lyle’s signature red color and wardrobe staples.
MSRP: $35-70
Available: Crunchyroll
‘TOGETHER WE’RE DEFYING GRAVITY’ FIGURINE THE BRADFORD EXCHANGE
Swankify your shelf with this Wicked figurine. Blending Precious Moments’ signature style with the film’s finale, this collectible will definitely change your display for good.
Inspired by IDW Publishing’s classic artwork, this shell-shocking series features all the Heroes in a Half Shell and four villains, each with their own accessories and an exclusive comic re-print.
MSRP: $27.99 each | Available: Amazon, BigBadToyStore, Entertainment Earth, GameStop, Walmart
RECOGNIZING EXCELLENCE IN POP CULTURELICENSED MERCHANDISE AND EXPERIENCES
THE
POWER IS IN YOUR HANDS
Vote now to help the best entertainment brands, merchandise, events, and more secure their place in pop-culture history. Read on to learn about every finalist across all 16 award categories, from the coolest collectibles to the most memorable fan experiences.
CAST YOUR VOTE TODAY! Voting open now through Feb. 28 | Winners revealed on March 18
About The Collectors’ Choice Awards
Brought you to by The Pop Insider, the only publication completely dedicated to officially licensed merchandise and pop-culture fandom, the inaugural Collectors’ Choice Awards program celebrates the most innovative, creative, and fan-driven licensed products, experiences, and collaborations across entertainment, toys, collectibles, fashion, beauty, home goods, and more. A panel of more than 20 licensing industry professionals and pop-culture experts voted on their favorite items, experiences, companies, and more of 2025, resulting in nearly 90 finalists across 16 categories. Finalists were selected based on a multi-point criteria, including originality, quality, fan appeal, market impact, and overall significance in pop culture.
Public voting for the Collectors’ Choice Awards will take place Feb. 1-28, 2026. Fans can vote on thepopinsider.com. The final winners of all 16 categories, plus the overall Collectors’ Choice Award winner, will be announced on March 18, 2026. The overall winner will be the brand, product, or experience that receives the most votes across categories.
BEST APPAREL/ ACCESSORY LINE
A COLLECTION OF OFFICIALLY LICENSED APPAREL OR ACCESSORIES, INCLUDING T-SHIRTS, OUTERWEAR, BRANDED JEWELRY, GIFT BOXES, BAGS, SHOES, AND MORE
MY HERO ACADEMIA X NBA X HYPERFLY EXPANDED COLLECTION
CRUNCHYROLL
Crunchyroll partnered with Toho Animation, the NBA, NBALAB, and Hyperfly for a second My Hero Academia x NBA crossover. The streetwear line features T-shirts and hoodies pairing anime characters with NBA teams, including Bakugo/Knicks, Uraraka/Heat, Todoroki/76ers, Kirishima/Bulls, Mirko/ Lakers, and Endeavor/Warriors (pictured).
HARRY POTTER DIAGON ALLEY ADVENT CALENDAR KELLICA
The Harry Potter Diagon Alley Advent Calendar brings the magic of the Wizarding World shopping street to fans. Open it to reveal four detailed shopfronts and 24 daily compartments filled with themed items, including wands, pens, mini books, Quidditch gear, and more, each tied to a specific shop. It aims to re-create the feeling of strolling Diagon Alley.
PEPPA PIG AND HILL HOUSE HOME COLLECTION
HASBRO
Hasbro and Hill House Home created a limited-edition Peppa Pig collection designed for “Mommy-and-Me” moments. Featuring Hill House Home’s silhouettes — matching Ellie Nap Dresses, cozy PJ and Lala sets, and the Belle Bow — the line debuted with an exclusive Peppa Pig Sweet Peas print (pictured).
WICKED: FOR GOOD LOUNGEFLY
Loungefly’s Wicked: For Good lineup features a shimmering Glinda wallet and bubble mini backpack with pearlescent details, an “I Feel Wicked” crossbody with metallic accents, and a Glinda and Elphaba charm crossbody. The exclusive Elphaba cosplay mini backpack features velvet appliques, while the exclusive Glinda cosplay mini backpack has metallic faux leather and embroidered details.
STRANGER THINGS 5 X JANSPORT COLLABORATION LINE JANSPORT
The JanSport x Stranger Things season 5 collection features a range of backpacks, waistpacks, slings, and accessories inspired by the show’s nostalgic 1980s aesthetic and iconic characters. Each piece transports fans straight into the supernatural world of Stranger Things while staying true to JanSport’s commitment to quality, durability, and nostalgia.
WICKED: FOR GOOD X INES DI SANTO UNIVERSAL PRODUCTS & EXPERIENCES
Ines Di Santo released five Jewel Box Wicked: For Good bridal gowns within her Respira collection. The gowns are inspired by Oz’s magic, its heroines’ duality, and the elemental forces shaping their story. Blending fashion and film, the collaboration honors empowerment, imagination, and limitless beauty. VOTE NOW!
CATEGORY:
BEST BEAUTY COLLAB
A COLLECTION OF OFFICIALLY LICENSED SKINCARE, MAKEUP, HAIRCARE, FRAGRANCE, PERSONAL CARE, OR BEAUTY ACCESSORIES
THE LORD OF THE RINGS X GLAMLITE
GLAMLITE
Embark on a journey to Middle-earth with the officially licensed The Lord of the Rings x Glamlite collection. The collector’s PR box is elegantly hand-painted with a gleaming gold, inspired by the Fellowship’s journey. Inside awaits the highly pigmented Middle-earth Palette, Evenstar Lip Treatment, Rivendell Lip Kit, Eye of Sauron Lip Kit, One Ring Highlighter, and Shire-inspired Bag.
NYX X WEDNESDAY
NYX COSMETICS
Fans can create Nevermore Academyinspired looks with this limited-edition Wednesday makeup collab, which features stained glass-themed eyeshadow palettes inspired by Wednesday Addams and Enid Sinclair, a matte purple eyeliner, and color-shifting lip oil in three shades.
GLAMNETIC X FANATICS
GLAMNETIC
Fans can rep their favorite sports teams with these press-on nails. Fans can find collaborations from the NFL, NHL, MLB, and collegiate teams. The nail sets are available in short almond shape, and feature the team colors and mascots. Fans can purchase bundles by city to celebrate teams across different leagues.
BLUE MEADOW SQUISHMALLOWS FRAGRANCE
JAZWARES
This sweet fragrance collection brings the cozy, feel-good world of Squishmallows into beauty with three signature scents: Whisked Away, Pink Possibilities, and Moonlit Mist. Each fragrance features a sweet “Squishmallows Accord” and mood-boosting EmotiWaves technology. Designed in pastel, squishshaped bottles and made with vegan, cruelty-free, upcycled ingredients, the line blends nostalgia, joy, and collectibility in an irresistibly huggable form.
LUSH X WICKED: FOR GOOD
THE MATRIX RESURRECTIONS
SHEGLAM FULL COLLECTION SET
SHEGLAM
This makeup collaboration inspired by The Matrix Resurrections features retrostyle packaging, including a two-toned blush in a flip phone case, a highshimmer Prophecy eyeshadow palette, and a blue and red pill-inspired The Choice lip balm duo.
UNIVERSAL PRODUCTS & EXPERIENCES
Lush debuted a 10-piece bath, body, and skincare collection created with Universal Pictures for Wicked: For Good. Inspired by Glinda, Elphaba, and friends from the Yellow Brick Road, the lineup includes Glinda’s Wedding Dress bath bomb, a Tap to Bubble wand, a Lush-exclusive Yellow Brick Road soap, and Elphaba’s floral body scrub. You’ll be washed — for good. VOTE NOW!
BEST BRANDED EXPERIENCE
AN INTERACTIVE EXPERIENCE, POP-UP, PERMANENT LOCATION, OR LIMITED ACTIVATION FEATURING A BRAND OR INTELLECTUAL PROPERTY
TAMAGOTCHI USA ROAD TRIP
BANDAI NAMCO TOYS & COLLECTIBLES AMERICA
The first-ever Tamagotchi USA Road Trip brought Tamagotchi Paradise to six cities with a free, immersive pop-up filled with games, photo ops, workshops, and exclusive devices. Thousands of fans lined up to shop, customize cases, meet Mametchi, explore Tamagotchi history, and celebrate Japanese pop culture. The tour was a community-powered celebration of all things Tamagotchi.
UNO SOCIAL CLUBS
MATTEL
In 2025, Mattel set out to position UNO as the purveyor of community and fun for Gen Z and young millennials. The result was UNO Social Clubs: a series of interactive experiences designed to meet young people where they are and showcase the power of UNO in action, regardless of location, interests, or wallet size. UNO Social Clubs rolled out in Los Angeles, New York City, Chicago, Atlanta, Austin, and Las Vegas (pictured).
VOTE NOW!
DOCTOR WHO: UNIT BLACK ARCHIVE IMMERSIVE EXPERIENCE AT COMIC-CON INTERNATIONAL: SAN DIEGO 2025
BBC STUDIOS
The UNIT Black Archive Immersive Experience brought the Whoniverse to life at Comic-Con International: San Diego, placing fans inside a detailed recreation of UNIT’s secret facility. Attendees explored props, tackled missions, and snapped photos in a full-scale TARDIS. It also featured exclusive merch, story teases, and a global digital extension.
NICKELODEON ANTALYA, TÜRKIYE — NICKELODEON LAND AT THE LAND OF LEGENDS / NICKELODEON HOTELS & RESORTS ANTALYA
PARAMOUNT
Dive into family fun at Nickelodeon Land at The Land of Legends in Antalya, where Nickelodeon characters bring the park to life through vibrant theming, entertainment, and attractions. The Nickelodeon Hotels & Resorts Antalya offers themed rooms, character meet-and-greets, and signature activities that turn every stay into an unforgettable adventure.
DOVE MEN+CARE AT NEW YORK COMIC CON 2025 EDELMAN
Dove Men+Care made its fandom debut at New York Comic Con 2025 with the “Repair and Refresh Booth,” which offered cosplayers on-the-spot costume fixes and full-body refreshes powered by Whole Body Deo. Sparked by social listening, the brand tapped into a real insight — cosplay can mean serious odor under layers of fabric and armor. The activation delivered authentic community connection, bringing product relevance and fan care together.
THE KEY TO DISNEYLAND INTERACTIVE EXPERIENCE — AMANDA RUBINOS LUNA, CODY HAMPTON, TATUM YUSZ
THE WALT DISNEY CO.
Created for the park’s 70th anniversary, the Key to Disneyland blends physical collectibles with digital exploration. A special key unlocks interactive stations across all nine lands, triggering unique lights, sounds, and collectible audio. A patent-pending hidden compartment reveals a rare pin once all stations are activated. The key even saves progress, offering a seamless adventure.
BEST COLLECTIBLE LINE
A SERIES OF POP-CULTURE COLLECTIBLE FIGURES, STATUES, MYSTERY BOXES, PLUSH, OR PROP REPLICAS
POP! VINYL KPOP DEMON HUNTERS FUNKO
Sing your heart out and secure the Honmoon with KPop Demon Hunters Pop! collectibles. These demon-hunting pop stars are here to lend their powerful vocals to your KPop Demon Hunters merch lineup. Cue the spotlights for HUNTR/X and reunite Rumi (pictured) with Mira and Zoey. Each vinyl figure is approximately 4.3 inches tall.
DC MULTIVERSE BATMAN RETURNS 7-INCH ACTION FIGURE DELUXE THEATRICAL EDITION WAVE MCFARLANE TOYS
McFarlane Toys’ Batman Returns wave brings Tim Burton’s 1992 Gotham to life with meticulously crafted 7-inch figures of Michael Keaton’s Batman, Michelle Pfeiffer’s Catwoman, Danny DeVito’s Penguin, and Christopher Walken’s Max Shreck. Completing the tribute, the Commando Penguins and Duck Vehicle round out a definitive collection honoring one of the most iconic superhero films.
HASBRO’S MARVEL LEGENDS HASBRO
Hasbro’s Marvel Legends product line provides rich storytelling opportunities for fans to re-create their favorite scenes from the big screen or imagine their own adventures with detailed figures, role-play gear, and more. Hasbro’s Marvel Legends figures (pictured) are great for posing and displaying in fans’ collections. The role-play gear includes helmets and more complete with character-accurate details.
MOOSE TOYS
FanDrop is where art meets collectibles, debuting with Star Wars and Marvel diorama-style scenes in display-ready cases. Wave 1 includes eight iconic matchups, like Luke vs. Vader and SpiderMan vs. Venom. Each set features premium deco, two dynamic figure sculptures, a collector mini print, Easter egg-filled backdrops, and an artifact with three rarity tiers.
STREET FIGHTER ACTION FIGURES
JADA TOYS
This collection features premium, true-togame sculpts and dynamic articulation. Each fighter features character-specific details and accessories — from swappable heads and hands to dramatic effect pieces. Packed in arcade-inspired collector packaging, these figures let fans re-create legendary battles on-screen or on their shelves.
Inspired by the Chrome Alone 2 short, these sets feature a Ninja Turtle alongside their knockoff counterpart. Each one is designed with vibrant details, bold colors, authentic styling, and special features, including Karate Punch action and signature accessories. Fans can collect all the Knockoff Knockout 2-Packs, including Leo & Nardo, Raph & Ralph, Mikey & Mark, and Donnie & Danny for the full team lineup. VOTE NOW!
M.A.S.K. MDU
THE LOYAL SUBJECTS
The Loyal Subjects’ M.A.S.K. MDU transforms from a covert big rig into a fully equipped Mobile Defense Unit. Featuring rubber tires, upgraded sculpting, and detailed interiors, it’s packed with play. Dual-action switches reveal a pop-out gunner seat and spring-loaded grille, while a mega-mortar and Recon Rover add firepower. With Matt Trakker and Bruce Sato figures in Ultra Flash and Lifter masks, the MDU is ready for any mission.
STAR TREK 1:10-SCALE ACTION FIGURES
THE NACELLE CO.
The Wave 1 Star Trek action figure line delivers eight highly detailed, 1:10-scale figures spanning the franchise. The set includes Valkris, Mirror Universe Archer, Weyoun, Captain Jellico, Tuvix, Peter Preston, Captain Garrett, and Captain Sulu. Each is fully articulated and loaded with accessories like phasers, communicators, a fishbowl, and even kids’ finger paintings. This collection of figures is a must-have for Trekkies across every era.
BEST CON EXCLUSIVE
PRODUCTS LAUNCHED OR EXCLUSIVELY SOLD AT NEW YORK COMIC CON (NYCC), COMIC CON: INTERNATIONAL SAN DIEGO (SDCC), OR OTHER U.S.-BASED CONVENTIONS
FUNKO POP! 15TH ANNIVERSARY: BATMAN (CLAMSHELL) (SDCC)
FUNKO
Funko Fact: Funko released the first Batman Pop! before “Pop!” even existed. The first four figures debuted at SDCC 2010 as part of the Funko Force 2.0 line, intended to refresh the original Funko Force series. Batman appeared in blue and metallic blue colorways, and this exclusive celebrated the 15th anniversary of that iconic Batman figure.
POKÉMON SQUIRTLE SQUAD PLUSH PACK (SDCC EXCLUSIVE)
JAZWARES
Exclusive to SDCC 2025 attendees, the Pokémon Squirtle Squad Plush brought the “Here Comes the Squirtle Squad” episode from the Pokémon animated series to life. This limited set of five 8-inch plush features Ash’s Squirtle and the rest of the squad all made with super-soft materials, iconic sunglasses, and individually posed designs. Packaged in a premium collectible art box with a rope handle, the set elevates plush into a true collector’s item.
VOTE NOW!
G.I. JOE CLASSIFIED SERIES NO. 163, DREADNOKS COLD SLITHER: BAND OF VIPERS TOUR COMMEMORATIVE ACTION FIGURE SET
HASBRO
Celebrate Cold Slither’s return with this commemorative G.I. Joe action figure set, exclusively sold at SDCC. Based on the 1985 series, it features 6-inch figures of all four Dreadnok band members: Zartan, Ripper, Buzzer, and Torch. Each comes with their signature instruments and 29 total accessories. Detailed sculpts and articulation make them perfect for dynamic display.
PIX! TMNT BEBOP (WITH ROCKSTEADY CHASE)
SDCC 2025 EXCLUSIVE THRILLJOY
This Teenage Mutant Ninja Turtles Pix! features Bebop in his street punk style and classic purple sunglasses. It comes with a Certificate of Authenticity in the form of a laser-printed, spot-varnished collector’s card. Each collectible has a one-in-six odds of a chase. The Warthog collectible was available exclusively to SDCC attendees.
STAR WARS: THE VINTAGE COLLECTION JEDI SPIRITS 3-PACK
HASBRO
First available at fall conventions like NYCC and MCM London, this set features Anakin Skywalker, Yoda, and Obi-Wan Kenobi as they appear in Star Wars Episode VI: Return of the Jedi. Each figure features photo realistic design, soft goods robes, and articulation. The set includes Yoda’s cane and an interchangeable Anakin portrait honoring both actors who played him.
UPPER DECK CONVENTION EXCLUSIVE DC TRADING CARDS
UPPER DECK
Available only at SDCC, Upper Deck’s DC Convention Exclusive trading card packs celebrate DC’s first decade with retro, Goudey-inspired designs. Fans could collect 20 characters across two different packs featuring heroes from 1935–1945. Rare red and yellow parallel chase cards added an exciting challenge for collectors aiming to complete the set.
BEST FANDOM COLLAB
A CROSSOVER COLLECTION FEATURING TWO OR MORE ICONIC BRANDS
STRANGER THINGS X CARE BEARS
CLOUDCO ENTERTAINMENT/BASIC FUN!
Care Bears and Stranger Things collided in a heart-meets-horror crossover in December at Walmart. The line includes two 12-inch, limited-edition plushes — Cheer Bear as Eleven and Grumpy Bear as the Demogorgon — plus five 9-inch, fun-size bears styled after Dustin, Mike, Lucas, Will, and Eleven. With upside-down belly badges and premium packaging, it’s a must-have crossover collectible.
TRANSFORMERS AND NFL
HASBRO
Experience the epic combo of Transformers robots and the NFL. With intricate poseability and accessories like a holdable mini football and a wearable mini helmet, these unique, collaborative action figures make awesome additions to any Transformers or NFL collection.
VOTE NOW!
WICKED X CARE BEARS
CLOUDCO ENTERTAINMENT/BASIC FUN!
Care Bears and Wicked: For Good united in a magical, limited-edition plush collection celebrating the film’s Nov. 21 release. Five classic bears are reimagined as iconic Wicked characters: Love-A-Lot as Glinda (pictured left), Good Luck as Elphaba (pictured right), Grumpy as the Tin Man, Funshine as the Scarecrow, and Tenderheart as the Lion — each with rich themed details and collectible charm.
TEENAGE MUTANT NINJA TURTLES X GODZILLA
PARAMOUNT
Mutants and monsters mash up in this TMNT x Godzilla crossover, combining elements from the classic 1987 Teenage Mutant Ninja Turtles TV series with the nostalgic styling of the 1978 Godzilla animated TV series. It’s time to shell-ebrate some unique cowabunga kaiju, dudes! Fans can collect Leonardo as Godzilla, Raphael as Rodan, Michelangelo as Ghidorah, and Donatello as Jet Jaguar.
KPOP DEMON HUNTERS X FUNKO POP! YOURSELF!
FUNKO
Available for $48 each through the Pop! Yourself platform, the customizable keepsake features themed options for fans, including individualized T-shirts for both HUNTR/X and Saja Boys, and official KPop Demon Hunters packaging. Pop! Yourself is Funko’s personalized collectible experience that lets fans turn themselves — or someone they love — into a one-of-a-kind Pop! figure. Pop! Yourself combines the joy of selfexpression with the passion of collecting.
HELLO KITTY X STRAWBERRY SHORTCAKE SANRIO
Strawberry Shortcake and Hello Kitty have made appearances together in some adorable merch collabs this year, including tech accessories from Sonix (pictured), bags from Loungefly, plush from Jazwares, and more. These two cultural icons make for legendary merch.
BEST HIGH-END COLLECTIBLE
PREMIUM FIGURES, STATUES, REPLICAS, AND MORE VALUED AT $300 OR MORE
AGORO BLIND BOX
AGORO
The Agoro Blind Box series blends chase culture with pure silver and gold, offering sealed Spider-Man (pictured), Mickey Mouse, or Darth Vader collectibles with a 1% chance of gold. Limited to 5,000 boxes per release, the 2025 launch sold out in a week. With rarity tiers, numbered pieces, and investment-grade materials, it delivers the thrill of discovery plus lasting value beyond traditional collectibles.
SPAWN NO. 1
1:10-SCALE RESIN STATUE
MCFARLANE TOYS
McFarlane Toys’ 1:10-scale polyresin statue re-creates the cover of Spawn
Issue No. 1. Standing about 10 inches tall, this limited-edition piece captures the antihero’s legendary pose with dynamic sculpting and bold paint. Each statue is hand-numbered and comes with a Todd McFarlane hand-signed scroll stand.
VOTE NOW!
ARCADE CLASSICS ULTRA SERIES
BASIC FUN!
With oversized, 17-inch, liquid crystal screen displays and original graphics, iconic sounds, and arcade-accurate controls, these cabinets offer a true centerpiece for collectors. The expansive game libraries feature Atari titles alongside themed units like Star Wars and WWE. From blasting asteroids to grappling in the ring, Arcade Classics offer the most authentic way to experience the games that defined a generation.
TEENAGE MUTANT NINJA TURLES
UNDERGROUND 1:1 DIORAMA
PCS COLLECTIBLES
Fully sculpted by the Kucharek Brothers, this diorama stands approximately 16 inches tall with an impressive 41-inch diameter. Featuring Leonardo, Michelangelo, Raphael, and Donatello peering out from their underground lair this diorama features a level of detail and realism in each portrait that brings these fanfavorite characters to life.
After more than three years of research and development, Robosen re-created the classic Volkswagen Bug with a new rear servo motor for fast, agile driving. Bumblebee converts from car to robot just like in the 1984 series, using voice or app control, with smoother walking and more than 200 voiceover lines from voice actor Dan Gilvezan.
MASTERS COLLECTION THE FELLOWSHIP OF THE RING WETA WORKSHOP
The Masters Collection: The Fellowship of the Ring launch unfolded as a seven-month journey, revealing Wētā Workshop’s ambitious collectible through narrative clues, puzzle-piece imagery, and cinematic storytelling. When preorders opened, all 389 units sold out in less than an hour, marking one of Wētā’s biggest traffic spikes of all time.
BEST HOME GOODS LINE
A LINE OF KITCHENWARE, FURNITURE, ARTWORK, LIGHTING, DECOR, OR TEXTILES
THE ICON RANGE PALADONE
These lights turn characters and artifacts from film, TV, gaming, and comics into chibi-style illuminated collectibles. Each figure sits on a pedestal with a warm LED glow that brightens any fan space. The line has expanded into Icon Lights+, which are poseable Icon Lights with flexible spotlights. There’s also the motion-sensing Icon Room Guards, and playful Icon Alarm Clocks.
OWALA DISNEY PRINCESS COLLECTION TROVE BRANDS
The Owala Disney Princess collection celebrates the courage and confidence of Belle, Cinderella, Rapunzel, Tiana, Ariel, and Moana (pictured). Each 24-ounce FreeSip bottle features princess-inspired colors and a customizable sticker pack. With a built-in straw, wide-mouth opening, flip-top lid, and leakproof design, these best-selling bottles blend bold style with practicality and adventure.
MAGIC: THE GATHERING
BLACK LOTUS DOUBLE-SIDED FLEECE THROW BLANKET
TOYNK
Featuring the original card art by Christopher Rush, this double-sided blanket captures every detail of the iconic Magic: The Gathering card — from the Black Lotus bloom to the original text and stats — for a look that’s as collectible as it is cozy. Sized for serious lounging, the throw blanket is crafted from soft fleece.
WICKED FOR POTTERY BARN UNIVERSAL PRODUCTS & EXPERIENCES
This collection features art deco touches, storybook whimsy, and rich detailing across bedding, decor, barware, and glassware. Each piece is adorned with beading, embroidery, or gilded accents. The Pottery Barn Teen line draws inspiration from Elphaba and Glinda’s Shiz University dorm, with organic cotton bedding, beaded jewelry boxes, trunks, and themed pillows in pink and green color palettes.
COLEMAN X STRANGER THINGS COLEMAN
The Stranger Things x Coleman collection is a nostalgic, functional line that blends Hawkins’ eerie ’80s vibe with Coleman’s iconic outdoor gear. Featuring retro-pastel coolers, themed lanterns, a tent, and adventure-ready accessories, it’s perfect for fans looking to bring Stranger Things energy to any campsite or backyard hangout.
GILMORE GIRLS COLLECTION HOMESICK
Fans can bring Gilmore Girls vibes to their home with this candle collaboration, which includes scents inspired by Luke’s Diner (pictured), which features notes of coffee and maple syrup, and Stars Hollow, which boasts crisp air, frosted mint, and vanilla. The scents are available in candles or air fresheners. VOTE NOW!
BEST LIMITEDEDITION DROP
COLLECTIBLES PRODUCED IN QUANTITIES OF 1,000 OR FEWER
MAGICAL 8-BIT DUMPSTER FIRE VINYL FIGURE (ENTERTAINMENT EARTH EXCLUSIVE)
100 PERCENT SOFT
Limited to just 500 pieces, the 8-Bit Dumpster Fire from 100 Percent Soft turns the internet’s favorite symbol of chaos into collectible art. This exclusive version features a bright green, purple, and pink design with pixelated details.
JUGGERNAUT PRISONER
VAR. VINYL 12-INCH FIGURE (ENTERTAINMENT EARTH EXCLUSIVE)
MONDO
Juggernaut has busted out of prison in this 12-inch-tall soft vinyl figure. Exclusive to Entertainment Earth, this Mondo figure features the character design as seen in Deadpool 2. Limited to 290 pieces, this chase figure boasts a massive size, details, and exclusivity.
STAR TREK
STRANGE NEW WORLDS PHASER LIMITED-EDITION PROP REPLICA FACTORY ENTERTAINMENT
For this phaser prop replica, designers made careful study of original props from Star Trek: The Original Series as a starting point for their designs. Adding a touch of retro-futurism, they created a prop that seems new and cutting-edge, yet pleasingly familiar. The design of the Star Trek: Strange New World phaser pays homage to the past, while boldly going forward.
THE NIGHTMARE BEFORE CHRISTMAS JACK DELUXE BANK
MONOGRAM
Monogram’s The Nightmare Before Christmas Jack Deluxe Bank is a limitededition collectible that celebrates the Halloween icon. With fewer than 1,000 units produced, this bank captures the essence of The Nightmare Before Christmas through premium sculpting and design. Jack Skellington stands beside his ghostly companion Zero and a carved pumpkin, bringing the magic of Halloween Town to life.
VOTE NOW!
WICKED GLINDA & ELPHABA MINI BACKPACKS (ENTERTAINMENT EARTH EXCLUSIVE) LOUNGEFLY
Designed by Loungefly and the buyers at Entertainment Earth, each backpack was designed to compliment each other with matching embroidered details, quirky zipper charms, and interiors fit for any witch. Limited to 1,000 pieces each, they’re a wearable slice of Wicked, perfect for anyone who wants to be “popular,” defy gravity, or just dance through life.
FROM BEAR WALKER PARAMOUNT
This exclusive Bear Walker x Avatar The Appa Wood-Carved Deck is handcrafted in the U.S. and celebrates 20 years of the series Avatar: The Last Airbender. Made in collaboration with the creators of the Avatar franchise, Michael DiMartino and Brian Konietzko, the skate deck is limited to 100 pieces.
BEST RETRO REVIVAL
HIGHLIGHTING THE BEST USE OF NOSTALGIC INTELLECTUAL PROPERTY (20 YEARS OLD OR MORE) IN MODERN MERCH
ALAMO DRAFTHOUSE X GODZILLA COLLECTION
ALAMO DRAFTHOUSE
Officially licensed through Toho Animation, the Alamo Drafthouse x Godzilla limited-edition collection brings the Godzilla franchise roaring back with bold, neon-inspired designs across apparel, drinkware, and collectibles. The collection turns classic kaiju imagery into must-have merch for cinephiles and fans alike. Every item is concepted and designed in-house by Alamo’s creative team, blending nostalgia with fresh interpretations. Part of its Godzilla Day celebration, Alamo Drafthouse marked the monster’s birthday with special film screenings and movie marathons.
DC DIRECT
BATMAN THE ANIMATED SERIES
6-INCH ACTION FIGURE WAVE
MCFARLANE TOYS
Batman: The Animated Series 6-inch Action Figure Wave brings back classic characters originally released by DC Direct. The latest wave featured the return of Batman, along with Killer Kroc, R’as al Ghul, and The Grey Ghost. If fans collect all four, they can assemble the “build-a figure” Jonah Hex. The collection is rounded out with a massive Clayface and Man-Bat.
VOTE NOW!
G.I. JOE COLD SLITHER
HASBRO
Hasbro, Skybound, Super7, and Reigning Phoenix Music had the audacious task of bringing G.I. Joe’s Cold Slither to life in ways that no ‘80s kid could ever predict. With the rebellious spirit of the decade at the campaign’s core, these companies released figures, vinyl, and more on top of live performances at Comic-Con International: San Diego and New York Comic Con.
MIGHTY MORPHIN POWER RANGERS RE-IGNITION PLAYMATES TOYS
Branded as Mighty Morphin Power Rangers Re-Ignition, 2025’s worldwide return of the Mighty Morphin Power Rangers toy line rekindled the magic of the classic 1993 property and captured the imagination of a new generation of kids. Combining classic nostalgia and looks with new innovations, the toy rollout ensured maximum visibility, generating anticipation and a wave of fear of missing out (FOMO). Consumers quickly emptied online and physical shelves as the product rolled out first at walmart.com and then in-stores at the retailer.
LEGO GAME BOY
THE LEGO GROUP
The brick-built Game Boy replica is nearly a 1:1 scale of the original system. The set includes detail buttons, a brick-built Game Pak, and a lenticular screen. Customize the display with brick-built The Legend of Zelda: Link’s Awakening or Super Mario Land Game Boy Game Paks.
MY PET MONSTER THE LOYAL SUBJECTS
Back from the ‘80s, My Pet Monster is bustin’ loose! He’s bigger than big and he’s your friend, too. This 14-inch plush monster comes with his infamous orange plastic cuffs with breakaway links. Designed in the original character style, this My Pet Monster plush features his lumpy nose, giant teeth, and monstrous horns that make up his iconic look.
POPPLES
THE LOYAL SUBJECTS
The Popples 11-inch plush revives the ‘80s toy line with an authentic yet refreshed design that captures the magic of the original. Staying true to its signature “pop” transformation, this plush seamlessly blends nostalgia with modern quality and collectibility. The bright colors, soft textures, and faithful re-creation of P.C. Popple’s playful personality appeals to both lifelong fans who grew up with them and a new generation discovering them for the first time.
CATEGORY:
BEST TABLETOP GAMING COLLAB
OFFICIALLY LICENSED BOARD GAMES, CARD GAMES, ROLE-PLAYING GAME (RPG) MANUALS, OR TABLETOP ACCESSORIES
ALIEN THE ROLEPLAYING GAME: EVOLVED EDITION CORE RULEBOOK FREE LEAGUE PUBLISHING
Alien The Roleplaying Game: Evolved Edition expands upon the tabletop role-playing game experience with an updated and revised version that will feel both modern and fresh for rookie and veteran players. The expanded core rulebook includes new artwork, new content, and various new tools for players and Game Mothers alike, all fully compatible with previous releases.
HORRIFIED: DUNGEONS & DRAGONS
RAVENSBURGER NORTH AMERICA
Take your party on an epic journey and save the people of Waterdeep in Horrified: Dungeons and Dragons. In this board game, players work together to take on foes inspired by the classic role-playing game, including the Red Dragon, Mimic, Displacer Beast, and Beholder. Horrified: Dungeons and Dragons features new monster challenges and introduces D&D-inspired mechanics using a 20-sided die.
THE SIMS BOARD GAME GOLIATH/ELECTRONIC ARTS (EA)
Bring The Sims world to the tabletop in a fresh take on game night. In collaboration with Electronic Arts (EA), players can craft their own stories while collecting matching Simbols to advance their goals. Along the way, players will manage their needs, collect action cards, and befriend Sims to earn points. The game features iconic elements from the video game, including Plumbob movers, interaction dice, and a needs tracker.
DISNEY VILLAINS CHESS
SPIN MASTER
Battle on the side of the villains with this Disney Villains Chess Set. Players can choose the spooky green side to play as Hades, The Evil Queen, Gaston, Chernabog, Shere Khan, plus other iconic characters and their lackeys. Or, they can side with purple and play as Jafar, Maleficent, Yzma, Ursula, Scar, and more. Standard chess rules apply with this fandomforward set, which includes a vilified gameboard, 32 pieces, and instructions.
VOTE NOW!
DUNGEONS & DRAGONS: STRANGER THINGS: WELCOME TO THE HELLFIRE CLUB HASBRO
The Hellfire Club started as a haven for outsiders and dice-slingers, but founder Eddie Munson’s final campaign was left unfinished until now. The Stranger Things: Welcome to the Hellfire Club Digital Adventure Pack features Eddie’s lost adventures and has everything you need to gather the gang, including four adventures and maps, 30 monsters, 36 spells, and 20 magic items.
POKÉMON TRAINER EXPERT
ULTRA PRO ENTERTAINMENT
Pokémon Trainer Expert is an electronic board game that puts players’ Pokémon knowledge to the test. It features a twosided board with beginner and expert modes, allowing Pokémon fans of all skill levels to play. Players listen as the Game Master provides clues, racing to guess the right Pokémon. The sooner they solve the Pokémon mystery, the more points they earn.
LICENSING PROGRAM OF THE YEAR
A BRAND WITH A STANDOUT COLLECTION OF OFFICIALLY LICENSED PRODUCTS, EXPERIENCES, AND MORE FROM A VARIETY OF PARTNERS
SUPERMAN DC STUDIOS/WARNER BROS.
James Gunn’s vision for the Man of Steel was a cultural staple this year, igniting collaborations for everything from apparel to collectibles. Some highlights include Mondo’s The Mighty Crabjoys vinyl, Homesick’s Superman candle, Upper Deck’s Fleer Brilliants Superman Trading Cards, and more.
STRANGER THINGS 5 NETFLIX
Netflix turned the merch scene Upside Down to commemorate the end of its blockbuster TV series, with dozens of collaborations from hit brands including Crocs, Casio, JanSport, and more. The fun kicked off with exclusive collaborations found only at Target, across multiple verticals from toys and collectibles to food and beverage options.
SQUISHMALLOWS JAZWARES
Squishmallows has leveled up from viral plush craze to a global pop-culture force. With fans across generations, the brand re-imagines comfort and character collectibility with bold collaborations spanning horror hits like IT: Welcome to Derry, Beetlejuice, Chucky, Five Nights at Freddy’s, and Poppy Playtime; nostalgic icons including Care Bears; modern classics like Wicked: For Good; and powerhouse properties like Star Wars and Marvel.
JAWS 50
UNIVERSAL PRODUCTS & EXPERIENCES
For all this merch, you’re gonna need a bigger boat. Brands across categories came together to celebrate 50 years of one of the most iconic movies from the ‘70s. Merch launched for the anniversary spans everything from pool floats to high-end collectibles and pinball cabinets. Fans returned to Amity Island to enjoy the classic film in new formats, while collecting merch across categories. VOTE NOW!
FANTASTIC FOUR MARVEL STUDIOS
Marvel Studios launched the Fantastic Four into the MCU with a retro-themed campaign featuring licensed products across apparel, accessories, collectibles, and more. Marvel also brought the Baxter building to several pop-ups where fans could interact with characters including The Thing and H.E.R.B.I.E., bringing the retro-futuristic vibes to modern day.
WICKED: FOR GOOD
UNIVERSAL
PRODUCTS
& EXPERIENCES
Wicked: For Good represents a benchmark in entertainment licensing, transforming a beloved story into a product experience that resonates with fans of all ages. This franchise demonstrates how licensing can drive cultural relevance, consumer engagement, and commercial success simultaneously. The collection spans nearly 200 products across categories including toys, apparel, home décor, collectibles, books, and music.
MERCH MAKER OF THE YEAR
A MANUFACTURER OR LICENSEE KNOWN FOR SERVING FANS WITH CREATIVE PRODUCTS FEATURING MULTIPLE POP-CULTURE BRANDS
BANDAI NAMCO TOYS & COLLECTIBLES AMERICA
Bandai Namco Toys & Collectibles America has brought Japanese entertainment culture to North America through toys, games, and must-have collectibles for years, with a portfolio spanning Dragon Ball, One Piece, Demon Slayer, Godzilla, Tamagotchi, and Gundam. Its products are celebrated and known for authentic design, exceptional detail, and thoughtful craftsmanship that honors the stories and characters fans love.
HASBRO
Hasbro is a global games, intellectual property, and toy leader with more than years of experience creating joy and community through play. Reaching more than 500 million fans and families worldwide, it delivers physical and digital games, toys, entertainment, licensed consumer products, location-based entertainment, film, TV, and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy intellectual properties, as well as premier partner brands.
THE NACELLE CO.
The Nacelle Co., founded by Brian VolkWeiss, is a Los Angeles studio shaping modern pop-culture storytelling through hit series like The Toys That Made Us, The Movies That Made Us, Behind the Attraction, and Icons Unearthed. Alongside Comedy Dynamics, Nacelle is expanding its original IP with the NacelleVerse: RoboForce, Biker Mice from Mars, and more. It produces licensed and original toys, including Star Trek and Expanse figures, now sold at major retailers.
RSVLTS
RSVLTS is an apparel brand featuring button-downs, T-shirts, athletic apparel, and more. The brand features tons of iconic collaborations with fan-favorite brands including Star Wars, Stranger Things, Teenage Mutant Ninja Turtles, The Muppets, The Office, and more. Known for its quality fabrics and unique designs, RSVLTS also offers a collection of golfing gear through its Breakfast Balls label.
JAZWARES
Jazwares transforms beloved franchises into display-worthy collectibles that are engaging and designed to last, including Squishmallows, which has sold more than 485 million plush worldwide and grown into a versatile lifestyle brand with more than 140 licensed products, including collaborations with DC, Harry Potter, Disney, Wicked, and a new collection of horror styles, including Chucky and Tim Burton’s Corpse Bride.
UPPER DECK
Upper Deck is a sports and entertainment company creating trading cards, collectibles, games, and online platforms that deliver unparalleled experiences for collectors. It has set the industry standard for quality, authenticity, and innovation, and raises the bar in developing memorable moments for collectors. Upper Deck unites generations of fans with their favorite athletes and characters with unique and authentic product offerings.
PLAY FOR THE AGES
Bandai Namco Toys & Collectibles America Brings
“Fun for All” Mantra to the World
In 1950, the future of pop culture and the toy industry changed forever when a toy manufacturer named Bandaiya launched in Tokyo.
More than 75 years and a few name changes later, Bandai Namco Toys & Collectibles America (BNTCA) is known worldwide for some of pop culture’s greatest hits, including Tamagotchi, Digimon, and Gundam. The company continues to innovate in the kids’ and adult collector spaces. Some highlights of the company’s releases last year include the Gashapon Blind Packs — surprise toys that took over social media and New York Comic Con — and new collectible Tamagotchi figures that brought the digital pets to the real world.
“Tamagotchi is a truly one-of-a-kind brand that has been loved for 30 years by a wide range of consumers — from children to adults — as an electronic toy that delivers the fundamental play experience of caring,” says Kenji Washida, executive vice president of Marketing & Strategy at BNTCA. “Today, the brand spans multiple generations and has firmly established its position both as a collectible item and as the definitive toy representing nurturing-play.”
From an infamous ’90s craze to its modern iterations that allow kids to play, connect, and show off their digital pets
like never before, the Tamagotchi brand has come a long way. The brand expanded into collectible plush, apparel, board games, and more throughout the years.
BNTCA even took Tamagotchi on the road last summer for the Tamagotchi USA Road Trip, a popup event where fans could shop for Tamagotchi, test new Tamagotchi products, decorate their digital pets, play games, and more.
In addition to its cutesy offerings like Tamagotchi and Gashapon, BNTCA also has a strong presence in the anime category. For more than 40 years, BNTCA has offered innovations in the plastic model space with its Gundam model kits, alongside its robust collection of Anime Heroes action figures, which feature characters from franchises such as One Piece, Naruto Shippuden, My Hero Academia, and more.
“As a leading company in the anime industry, it goes without saying that our proactive product development in the anime market has helped drive the industry forward,” says Teppei “Ted” Onoki, CEO of BNTCA.
BNTCA’s slogan, “Fun for all into the future,” is the perfect encapsulation of what the company continues to do every
BNTCA has spent the past 76 years innovating play with iconic brands like Gundam and Tamagotchi.
Source: Bandai Namco Toys & Collectibles America
year: take its iconic toy brands and licenses and constantly improve them, creating new and better experiences for the next generation of kids and collectors.
BNTCA is a finalist for two Collectors’ Choice Awards: Merch Maker of the Year and Best Branded Experience for Tamagotchi USA Road Trip. ✪
CAST YOUR VOTES FOR BNTCA THROUGH FEB. 28 AT THEPOPINSIDER.COM
PRODUCT DESIGNER OF THE YEAR
RECOGNIZING PRODUCT AND EVENT DESIGNERS, COMPANIES, AND FIRMS BRINGING FAN-FAVORITE BRANDS TO THE REAL WORLD
JASON FREENY
MIGHTY JAXX
Jason Freeny is an award-winning artist and sculptor best known for his XXRAY style, which reveals the anatomy of iconic pop culture characters. Blending industrial design with playful imagination, Freeny transforms characters into anatomical art pieces. Freeny has redefined the boundaries between collectible design and contemporary art through collaborations with licenses including One Piece, Sanrio, Garfield, and more.
CHRIS HUISMAN
TOMY
Chris Huisman is a product designer at TOMY, bringing more than 25 years of experience in the toy and collectibles industry. Chris focuses his talents on the TOMY+ brand, where he plays a key role in the design and development of die-cast replicas from some of the most iconic pop-culture franchises, including Star Trek, Back to the Future, and more.
VOTE NOW!
OHKU
OHKU
OHKU is redefining the art toy landscape with its debut IP, Giggle Monster. The success of the line lies in its innovative craftsmanship. The Giggle Monster’s signature design mirrors the emotional duality of today’s youth: confident yet vulnerable. It’s this emotional honesty that makes OHKU’s creations so deeply relatable.
MATT SYNOWICZ AND BRENNAN HUNT
TOMY
Matt Synowicz and Brennan Hunt are product toy designers at TOMY who have collaborated on fan-favorite plush brands such as Club Mocchi- Mocchi- and Warhammer. Drawing from their deep knowledge of pop culture, creativity, imagination, and attention to detail — and as collectors themselves — they bring genuine passion to every project. Their shared enthusiasm shines in the unique products they design for fellow collectors.
THE
AND WHAT LICENSES/CHARACTERS ARE COMING SOON?
MATT BUSS, GENERAL MANAGER, AMERICAS, PROVIDES A LOOK INSIDE MIGHTY JAXX AND JASON FREENY’S DESIGN PROCESS, AND WHY FANS ARE AT THE HEART OF EVERYTHING THEY DO.
POP INSIDER: MIGHTY JAXX X JASON FREENY COLLECTIBLES FEATURE A RANGE OF HIGH-IMPACT FANDOMS. WHAT ARE SOME EXISTING STANDOUT COLLECTIONS,
MATT BUSS: Our collaboration with Jason Freeny has [intentionally] evolved into a significant platform for us. Mighty Jaxx CEO and Founder Jackson Aw set out with the vision to create an art-led, IP-led creative studio for art toys, collectibles, consumer products, tech, and beyond. Working with Jason sits at the core of what we do. The question internally is never, “Will this sell?”; it’s, “Does this format genuinely add something to the character or IP?” For example, a brand like XXRay Hidden Dissectibles adds a fresh artistic approach to an iconic IP like One Piece, as it’s unique and fresh for the fandom. However, this treatment would not work in the same way for Hello Kitty. Working with our partners at Sanrio, under the design and curatorship of Freeny, we created the brand Kandy. Again, a half-and-half figure, but this time with a softer interpretation, while still providing the look and freshness that a truly art-led collectible offers to the fandom. Some IPs that we have announced as new additions to our portfolio for 2026 include Digimon, Bleach, Naruto, Godzilla, and Tamagotchi.
HOW DOES YOUR CREATIVE MISSION ALIGN WITH FREENY’S ARTWORK?
MB: The partnership is one that elevates both parties. Mighty Jaxx is a studio house, and the brands we create are excellent examples of this approach. A great deal of thought goes into how each piece comes together, from concept and sculpting through to engineering and materials. The aim is always to respect the source material while also staying true to the creative language of the line with commercial success.
PI: WHAT IS THE MOST REWARDING PART OF WITNESSING THE FAN RESPONSE TO YOUR PRODUCTS?
MB: Honestly, it’s seeing the energy around Mighty Jaxx brands in real life. At shows like SDCC, NYCC, and DesignerCon, you really feel it. Interactions directly with fans are invaluable. DesignerCon in particular has been special because it brings together both hardcore art toy collectors and newer fans discovering the space for the first time. On the commercial side, the response has been just as encouraging. That balance of strong fan engagement at events and consistent performance in stores is what really tells us we’re building big, sustainable brands.
PI: WHY SHOULD FANS VOTE FOR MIGHTY JAXX X JASON FREENY FOR PRODUCT DESIGNER OF THE YEAR?
MB: We see [the votes] as recognition of the effort that goes into building design-led collectibles and brands in a commercially successful, yet art-led and respectful, way. We’re proud of what the line has become, and we’re excited about where it’s going. ✪
Jason Freeny, artist
Source: Mighty Jaxx
RETAILER OF THE YEAR
HIGHLIGHTING A KEY FANDOM MERCH DESTINATION, INCLUDING ONLINE RETAILERS, LOCAL SPECIALTY STORES, AND NATIONAL CHAINS
ENTERTAINMENT EARTH
Entertainment Earth is a pioneer in the collectibles and toy industry, offering unparalleled expertise and an everexpanding selection of licensed products, ranging from toy and gift items to highend, limited-edition pieces and hard-tofind collectibles. Founded in 1996 and based in Simi Valley, California, Entertainment Earth is renowned for its website and groundbreaking best practices, including its mint condition guarantee, riskfree shopping, and 90-day returns.
POP MART
Founded in 2010, Pop Mart is a global leader in pop-culture entertainment. With a mission to “light up passion and bring joy,” the brand centers on original IP across consumer products, experiences, and entertainment. Its roster includes fan-favorite characters like Molly, Dimoo, The Monsters, Hirono, Twinkle Twinkle, and Skullpanda. Pop Mart now operates more than 100 Robo Shops and more than 60 stores in the U.S.
TOYNK
At Toynk, fandom isn’t just a passion — it’s a lifestyle. Toynk is a leading creator of an ever-expanding array of officially licensed pop-culture collectibles and exclusives. A premier source dedicated to connecting fans with the worlds and characters they love most through unique collectible experiences.
WALMART MARKETPLACE
Walmart Marketplace, operated by Walmart Inc., allows third-party sellers to offer and sell products directly on walmart.com alongside Walmart’s own inventory. Since 2009, Marketplace has grown significantly over the years, giving customers access to a much wider variety of products than what Walmart stocks itself. The Collector Shop on walmart.com is a dedicated digital storefront to help enthusiasts and collectors more easily hunt for limited-edition, collectible, or niche items.
TARGET (FOR WICKED: FOR GOOD)
Target’s partnership with Universal Pictures for Wicked: For Good represents a standout example of retail, licensing, and cultural alignment. With nearly 200 new products, nearly half exclusive to Target and many priced under $20, the collection delivers on scale, accessibility, cultural relevance, and brand synergy.
WHATNOT
Whatnot is the largest live shopping platform in the U.S., the UK, and Europe. Buyers and sellers connect in real time to chat, build relationships, and run live auctions, creating a fun and personalized way to shop online. Founded in 2019, the platform has quickly grown to support a range of different categories. From collectibles like trading cards, toys, and comic books to fashion, beauty, electronics, and live plants, Whatnot has something for everyone. VOTE NOW!
CATEGORY:
THE UNDERDOG AWARD
HIGHLIGHTING NEW PLAYERS IN THE POP-CULTURE INDUSTRY AND OUT-OF-THE-BOX HITS, INCLUDING BRANDS, COMPANIES, PRODUCTS, AND EXECUTIVES
BANBO SOCKERS COLLECTOR FIGURES
BANBO USA/FIVE K LTD.
Collect soccer’s greatest players with Banbo Toys Sockers Collector Figures. These 8-inch figures each feature a detailed sculpt, dynamic 10-point articulation, a collector display box, and an exclusive team ball featuring the player’s official team crest. Featuring stars like Messi, Ronaldo, Yamal, Mbappe and more, they’re perfect for fans and collectors alike.
OHKU
OHKU
Founded in 2025, OHKU is an art toy brand dedicated to inspiring creativity and emotional expression through original IP development, licensing collaborations, and art exhibitions. The brand’s expanding lineup includes IPs such as TWOTOO, Giggle Monster, Obs, MOi, AMONG, and Dream Boy. OHKU continues to discover new artists and cultivate emerging talent, building a community around imagination and artistry.
VOTE NOW!
GEEK ORTHODOX
GEEK ORTHODOX
Based in Asheville, North Carolina, Geek Orthodox brings traditional stained glass into modern fandom with licensed work for Middle-earth and other worlds, along with window cling art prints and other original products. Fans may know its work from conventions like New York Comic Con and Comic-Con International: San Diego, where its art was featured as the backdrop of the award-winning official Middle-earth booth. The company’s unique vision combines traditional craft with modern imagery to create something entirely new in the world of licensed collectibles.
JIXELZ REMIX COLLECTION
TOMY
The Jixelz Remix Collection sets offer fun, hands-on building experiences featuring fan-favorite characters from today’s most popular franchises, including Stranger Things (pictured), Kirby, Sonic the Hedgehog, and Jujutsu Kaisen. These collectible micro puzzle sets include hundreds of pixel-like pieces that snap tightly together and interlock smoothly, allowing for a satisfying building experience as you assemble.
Nearly six years ago, as the COVID-19 pandemic rocked the country, millions of people traveled to different realms from the safety of their own homes through books. Cue the inception of BookTok: an online community of readers who gush over their favorite books, curate thematic shelf displays, and recommend new reads to their — sometimes millions of — followers.
One of the series at the heart of the BookTok boom is A Court of Thorns and Roses by Sarah J. Maas. Colloquially known as ACOTAR, the five-book series, along with two other series penned by Maas, has sold more than 75 million copies worldwide. The #ACOTAR tag on TikTok has garnered nearly 2 million posts, while the general #booktok hashtag has amassed more than 70 million posts. BookTok users’ feeds are filled with thousands of videos of passionate fans who are eager to get their hands on bookish merch.
The worlds that fans are reading about may be fantastical, but as we’ve learned from cultural touchstones like Harry Potter, fantasy can sometimes find its way into the real world. Ashleigh, an Australian influencer who goes by @ashess.reads on Instagram and TikTok, says that great book merch makes you feel like you are a part of that universe, even without magic powers.
“I like things that I can collect that make me feel like I can have parts of the book,” Ashleigh says. “If they have a good crown that’s represented in a book, if I can find something similar to it, then I feel like I’ve got a bit of merch from the world. Even candles — I feel like I can smell what the character might smell like or what Christmas might be like in Velaris. All these things make me feel like I can be inside the book.”
“We see BookTok as more than a trend,” says Elena Lécue, chief marketing officer at Scentbird, a fragrance company featuring more than 1,000 scents from different brands, including a curated collection based on BookTok series. “It’s a vibrant community where readers live and breathe the worlds they love, and where fandoms translate into culture, lifestyle, and even scent.”
Merch makers of all sizes are eager to meet these demands from fans. ACOTAR merch and items from other romantasy series have slowly started to appear on shelves in bookstores nationwide, and it’s just getting started. In June of last year, Maas and her team made an agreement with IMG Licensing to create a comprehensive merch program inspired by all three of her series.
TREASURE FOR TECHIES
Fans who read on e-readers like a Kindle or their phone may not be able to use an iconic bookmark or curate the perfect bookshelf display, but they can still find book-inspired merch that goes with their tech like dragons go with flames.
PopSockets recently launched a collection of PopGrips and tech cases inspired by Throne of Glass, Maas’ first
book series. Jiayu Lin, CEO of PopSockets, says this is the brand’s first licensed book collab, with two more series inspired by ACOTAR and Maas’ third series, Crescent City, coming this year.
“We have a great overlap between the BookTok community and PopSockets users,” Lin says. “A lot of them read on Kindle. They can put [our grip] on their Kindle device or their Kindle case. It’s very easy to hold their reading devices that way, similar to how we serve phone users.”
With so many BookTok users putting PopSockets gear on their Kindles, PopSockets included Kindle cases in its initial Throne of Glass launch. The Kindle cases match the iPhone cases in the collection, featuring artwork created by the PopSockets team instead of more standardized iconography from Maas’ team. One design features Abraxos the wyvern lounging in a field of flowers, an iconic moment from the series depicting the fearsome creature enjoying the smaller things in life.
“Sarah J. Maas doesn’t have a very established style guide as you would have with other big properties,” Lin says. “Our designers, because they’re such big fans in the first place, were able to lean into the content, work closely with the author to create iconography and designs that speak to fans and a lot of insider references to the book series.”
Left: PopSockets’ Throne of Glass tech accessories feature original artwork featuring characters from the fantasy book series. | Source: PopSockets
Top: Fourth Wing by Rebecca Yarros has spawned two party games, including Rise of the Wingleader from Goliath, which challenges players to rise in the ranks at Basgiath War College. | Source: Goliath
TAKING FLIGHT
Another massive series in the BookTok space is Fourth Wing by Rebecca Yarros. Since the first book’s release in 2023, the Empyrean series has sold more than 12 million copies.
Much like ACOTAR, Fourth Wing has also seen an influx of licensed goodies this year, including Priorities: Fourth Wing Edition from Hasbro and the upcoming Fourth Wing: Rise of the Wingleader game from Goliath.
Even companies that are more selective in their partnerships are headed to Navarre to collaborate with the brand. Last year, Scentbird launched a sampler collection inspired by the third book in the series, Onyx Storm. The Onyx Storm Discovery Set features five existing fragrances hand-picked to represent different characters, settings, and themes from the series, including main characters Violet Sorrengail and Xaden Riorson.
“The discovery set gives fans a way to wear their story,” Scentbird’s Lécue says. “This is a fragrance collection for fans who want to experience the Empy rean series beyond the page by bringing the world of Basgiath to life through scent. We be lieve scent is one of the most powerful ways to extend narrative into the real world, which is why we wanted to participate in this movement.”
merchandise from these series, they also work with small businesses to create official, high-quality merchandise for fans alongside the bigger brands.
“What we wanted to do is ensure that Lauren and Navessa’s fans were getting what they’d anticipated and what they expected, whether it was via an Etsy shop or whether it was some other way,” Scanlan says. “They’re part of our program. We communicate with them all the time.”
to be long-term, and that’s our goal.”
Accuracy is also paramount to great book merch. Ashleigh says that the Powerless Pop! figures are very accurate to the books, making them a great first installment in Funko’s first foray into the book world.
“I love them because they’re exactly how I would’ve envisioned Kai and Paedyn if they were little cartoons,” Ashleigh says. “They just pay attention to little details. So Paedyn has her 27 freckles on her face, her hair when it’s cut short, and the little vest that she wears. It’s all little things that are in the book.”
EXPANDING THE REALM
As licensors up their bookish merch game, retailers like Barnes & Noble and Books-A-Million are expanding their offerings. Themed displays feature specific collections dedicated to Fourth Wing, ACOTAR Powerless, and other popular series, along with classics like Pride and Prejudice and Frankenstein
MAKE IT OFFICIAL
Prior to major licensing deals being made for popular BookTok series, a majority of the licensed merch fans could find came from independent, small business owners. According to Arlene Scanlan, managing partner at the licensing agency Moxie & Co., these small businesses have their place in the BookTok community, but they need to have curated lineups that fit within a brand’s image.
Moxie & Co. has been at the forefront of the BookTok licensing game, creating merch programs for the Powerless series by Lauren Roberts and the Lights Out series by Navessa Allen. While Moxie shuts down many unofficial shops selling
Sources: Funko/Insight Editions
The agency has also launched some more traditional products, collaborating with Funko and Insight Editions to bring Powerless collectibles to fans. Plus, they’ve partnered with Books-A-Million on a line of exclusive merch, including pens, blankets, bookends, and more. But Moxie certainly isn’t resting on its laurels as the team continues to work on new deals for both Roberts’ and Allen’s series.
“This is the tip of the iceberg,” Scanlan says. “These are long-term programs with everything we do. Because it’s publishing and it’s not entertainment-driven, I don’t have to worry about it being a hit on Monday and being gone by Friday. These are things that have the potential
“I think the great thing about all of those series is their emphasis on world-building,” says Shannon DeVito, senior director of books at Barnes & Noble.
“The world building, the character building, the description of the dresses, and just the world itself, that there’s so much art and feeling you can pull from all of those descriptions. They’re chock-full, and they’re long. There’s a lot that you can use to immerse yourself in that space, and that’s what’s worked for us in our gift space, too.”
As these beloved book series continue to receive more thoughtful and representative merchandise, fans will have to find more BookTok-approved shelves to display all their goodies. ✪
ABOUT THE AUTHOR:
Ashley Pelletier is an associate editor for The Toy Insider, The Pop Insider, and The Toy Book with a master’s in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel like Throne of Glass or Fourth Wing.
The Powerless trilogy by Lauren Roberts is the first romantasy series to get its own Funko Pop! line and other fantasy-themed book merch, such as journals from Insight Editions.
NEXT-GEN NEWS
Nintendo Launches My Mario Collection for Young Kids and Families
Inspired by Mario and his friends from the Mushroom Kingdom, My Mario is a collection of toys, books, apparel, and experiences designed to encourage shared play, imagination, and early learning. My Mario launches Feb. 19 at Nintendo’s flagship stores in New York and San Francisco. Products will arrive at select retailers nationwide this spring, with items such as wooden block sets, soft toys and plush items, bath toys, and infant and toddler apparel, rolling out throughout the year.
The free app Hello, Mario! will launch alongside the new product collection. Designed for smart devices and Nintendo Switch systems, it is accompanied by the interactive Hello, Mario! board book, published by Penguin Random House. A stop-motion animation series, It’s Me, Mario!, is available on the My Mario website and the official Play Nintendo YouTube channel. To learn more, visit nintendo.com/us/my-mario. ✪
Seal the Honmoon with New KPop Demon Hunters Slime
Moose Toys shows families how it’s done, done, done with new slime inspired by Netflix’s KPop Demon Hunters. Kids can experience Honmoon harmony with slime in four unique textures: clear, gloss, cloud, and butter. Each Gui Gui kit brings “golden” opportunities with slime inspired by fan-favorite characters from the film. The collaboration will feature themed kits for Rumi, Mira, Zoey, and the blue tiger, along with a limited-edition “Golden” slime, perfect for fans who are hiding and looking to shine. Each kit contains a unique texture, scent, themed mix-in charms, and a collectible character plaque. ✪
LEGO SMART Play Adds Special Effects to LEGO Builds
With LEGO SMART Play, young builders can take their LEGO creations to the next level with light, sound, and motion effects. Powered by the LEGO SMART Brick, LEGO SMART Play introduces sensors, accelerometers, a miniature speaker, and more to the iconic building system. The LEGO SMART Tags and LEGO SMART Minifigures pair with the brick, allowing kids’ builds to become interactive and responsive. The new platform makes its playtime debut in a galaxy far, far away with three Star Wars building sets: Darth Vader’s TIE Fighter, Throne Room Duel and A-Wing, and Luke’s Red Five X-Wing. For more information, visit LEGO.com/smartplay. ✪
Source: Moose Toys
Source: Nintendo of America
Source: The LEGO Group
MY MARIO PLUSH
JADA TOYS
It’s-a-me, Mario — but in plush form. Babies and toddlers can share their first moments with Mario by playing and cuddling his extra-soft body.
MSRP: $7.99-14.99
Available: Nintendo Store
MY LITTLE PONY FRIENDSHIP ETERNAL CARDS — MOON EDITION 2 KAYOU
Enter Equestria with trading cards that celebrate the 15th anniversary of My Little Pony: Friendship is Magic. The rare Shining Celebration cards showcase the Mane Six: Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Rarity, and Fluttershy.
MSRP: $3.99 each
Available: Amazon, Best Buy, GameStop, Target
HARRY POTTER PLATFORM 9¾ EMBROIDERED VELVET TOTE BAG
KELLICA
Pack for your next Hogwarts visit with a roomy bag crafted from quilted cotton velvet and embroidered with Harry Potter graphics.
Gotta go fast when racing through Gotham City. Shadow as Batman is ready for adventure with his Batcycle, featuring moving wheels and a working kickstand.
MSRP: $19.99 | Available: Walmart (Spring)
Fun Finds to Fuel Little Fans
DANIEL TIGER KIDS’ APPAREL
HANNA ANDERSSON
Toddlers can dress for a beautiful day in the neighborhood with Daniel Tiger-themed apparel pieces, including the comfy French terry sweatshirt and sweatpants set (left) or the zip-up sweater (right).
MSRP: $64-68
Available: hannaandersson.com
KRAFT SQUISHI TOYS
INCREDIBLE GROUP
You can play with food without any of the mess. Kraft brands like Mac & Cheese, KoolAid, Oscar Mayer, Jet-Puffed, and Jell-O become squishy toys complete with unique scents and textures.
MSRP: $6.99 each
DEDDY BEARS SERIES 7
INNOV8 CREATIVE ACADEMY
Series 7 rises from the dead to bring more creepy-cute plush to kids. Each Deddy Bear comes to life with a free included Roblox code, unlocking in-game badges.
Become Barbie’s fashion designer and mix and match pieces to create runway-ready looks. When you’ve made Malibu magic, use the app to watch Barbie wear your creations in virtual reality.
MSRP: $29.99
Available: abacusbrands.com (April 1)
THE ORIGINAL TAPPLE DISNEY EDITION
THE OP GAMES
It’s the most magical game on Earth. To test your Disney knowledge, pick a category, tap letters, and shout answers relating to the topic.
Become a Straw Hat Pirate with NERF toys inspired by Netflix’s One Piece. Battle for treasure by wielding one of three Roronoa Zoro-themed katanas or launching the Going Merry Blaster.
MSRP: $11.99-19.99 | Available: Katanas: Walmart; Going Merry Blaster: Target (now), other mass retailers (March 15)
PUDGY PENGUIN SHASHIBO SERIES
FUN IN MOTION TOYS
Waddle into shape-shifting fun with a magnetic puzzle cube featuring adorable Pudgy Penguins characters. Kids can twist, flip, and discover more than 100 shapes hidden inside the cube.
MSRP: $27.99
Available: Amazon, specialty retailers
PEEPS SLIME
CRA-Z-ART
The seasonal marshmallow chicks are now available in slime form. Each Peeps-shaped container has a fluffy, scented slime in one of three cool colors.
MSRP: $4.99 each
Available: Target (Spring)
PLAYMOBIL X BARBIE WATERPARK
PLAYMOBIL
Make a splash by creating summer adventures for Barbie and her friends, Nikki and Daisy. This waterpark features two slides, a pool, a springboard, a ticket booth, and more.
MSRP: $99.99
Available: playmobil.com (June)
LITE-BRITE X TOY STORY COLORPOP EDITION
BASIC FUN!
Have fun to infinity and beyond by creating dazzling light art with 650 mini-pegs. This edition includes six templates inspired by all five Toy Story movies.
MSRP: $19.99
Available: Amazon, Target (Spring)
CARE BEARS POCKET STARS
PMI KIDS WORLD
These Care-A-Lot cuties are ready for adventure. Each clip-on Care Bears plush features one of six characters, including Cheer Bear, Love-A-Lot Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, and Tenderheart Bear.
MSRP: $10.99 each
Available: Five Below (March)
CATWARD’S FRIEND BLURMP: A BLURMP IN TIME (CATWAD’S FRIEND BLURMP NO. 1)
SCHOLASTIC
Traveling through space and time, Blurmp is creating pizza in 18th-century Italy, befriending zombies, and exploring a world full of other Blurmps.
MSRP: $12.99 | Available: mass retailers
LEGO SPEED CHAMPIONS F1 ACADEMY LEGO RACE CAR
THE LEGO GROUP
Ready, set, build. Assemble an F1 vehicle complete with a cockpit, a rear wing, a halo, and Pirelli-imprinted tires. The 201-piece set includes a minifigure driver and racing-themed accessories.
MSRP: $27.99
Available: Amazon, LEGO.com (March 1)
BLUEY AND FRIENDS BAKING PARTY SET HANDSTAND KITCHEN
Wackadoo! Create a Bluey-themed baking party by making tasty treats with the set’s cupcake mold, three cookie cutters, and a handy spatula.
Become the very best trainer by catching all these Pokémon-themed keychains. Pikachu and Ditto (pictured) become pocket-size plush that kids can clip onto bags, backpacks, and key rings.
MSRP: $15.99
Available: pokemoncenter.com
GUND SESAME STREET TOOTHPICK SUPER GROVER
SPIN MASTER
It’s not a bird or a plane, it’s a Super Grover plush. He’s ready to save the day with a satin cape, a knight’s helmet, and an embroidered “G” on the chest.
MSRP: $26.95
Available: mass retailers (Spring)
WORLD’S SMALLEST KOOSH SUPER IMPULSE
This Koosh packs big game into a small size. Featuring the same soft rubber filaments, these pocket-size balls are great for playing, stretching, and relieving stress.
MSRP: $7.99 | Available: Amazon (Spring)
DISNEY STITCH MANY MOODS ANGEL JUST PLAY
Experiment 624 is an entire mood. The adorable Angel shows off her big personality with animated LCD eyes and more than 50 reactions, including laughing, silly phrases, and sound effects.
MSRP: $44.99
Available: Amazon, Walmart
WARRIOR CATS
LARGE MYSTERY PLUSH SERIES 1 BONKERS TOYS
Let your spirits shine with mystery plush packs, each featuring one of four Warrior Cats characters: Firestar, Graystripe, Brightheart, or Scourge.
MSRP: $21.99 each
Available: mass retailers
JIXELZ REMIX RUNNING SONIC 750-PIECE SET TOMY
Kids can use 750 micro puzzle pieces to create a speedy image of Sonic the Hedgehog. When complete, show off the creation with the included display hook.
With faith, trust, and a bit of pixie dust, this Mickey Mouse-shaped game will guess a player’s chosen Disney character after asking a series of yes/no questions.
MSRP: $29.99
Available: ultrapro.com (Fall)
LEGO BATMAN: LEGACY OF THE DARK KNIGHT WARNER BROS. GAMES
The Dark Knight rises in this LEGO-themed video game. Players will experience Bruce Wayne’s origins as he trains with The League of Shadows and becomes Batman to protect the citizens of Gotham City.
MSRP: $69.99 (standard); $89.99 (deluxe) Available: mass retailers (May 29)
hether you spend three full days or a few hours of fan-filled fun between booths and panels, it’s vital to prep for your 2026 convention journey.
Fans who flock to cons can typically expect panels, comic book artists, exclusive merchandise, immersive experiences, and post-show activities. But above all else, these events offer the opportunity to connect with
Conventions like ReedPop’s Emerald City Comic Con (ECCC), hosted in Seattle, strive to provide fans with a space where they can easily engage with their beloved characters and their found families.
“As our world becomes increasingly digital, meeting up with people face-to-face is more important than ever,” says Chris D’Lando, events manager at ECCC. “Our goal is to provide fans with an avenue to meet up with their friends, or make new ones, and celebrate their
WonderCon
Location: Anaheim, California
Dates: March 27-29
WonderCon is a great starter con for fans who are just beginning their adventures. Presented by Comic-Con International, the convention will be packed with fan-favorite celebrities and exclusive merchandise, but it might feel easier to navigate than some of the larger cons.
Anime expo (AX)
Location: Los Angeles
Dates: July 2-5
While every con has its strengths (and superheroes), here are 10 that you’ll want to add to your 2026 convention schedule ASAP. ✪
emerAld City ComiC Con (eCCC)
Location: Seattle
Dates: March 5-8
This four-day convention features a large Artist Alley, with around 500 tables hosting designers, authors, and creatives. According to D’Lando, this year ECCC will be “expanding into even more of the Seattle Convention Cen ter’s two buildings. Meaning, our show floors are getting bigger to have even more exhibitors than ever before. We’re also excited about the return of The Tavern, our immersive space where fans can enjoy performances, play games with friends, and enjoy some food and drink.”
Anime Expo is a celebration of Japanese animation, music, entertainment, fashion, food, and more. This con hosts several events and interactive shows that you won’t see at other conventions, including the Maid Café, where guests are served themed food and beverages by maids who will sing, dance, and lead activities. Fans can also visit Lounge 21, where they can rest their feet, listen to live music, and engage with special guests; enter the Manga Lounge, complete with couches and shelves of manga and art books; and watch the Anime Music Video Competition — enough said.
ComiC-Con international: San Diego (SDCC)
Location: San Diego
Dates: July 23-26
This convention typically features highly anticipated, popular guests from films, TV shows, anime, comics, and other media. SDCC often serves as a stage for brands and franchises to reveal new content, collections, and more. Fans can also be part of history by entering the 52nd annual Masquerade, an on-stage costume contest judged by the Costume Designers Guild. If you can’t attend this con in person, you can still stay up-to-date on the exclusive merch and reveals through The Pop Insider’s constant SDCC coverage online.
Gen Con
Location: Indianapolis
Dates: July 30-Aug. 2
Dungeons & Dragons co-creator Gary Gygax established this four-day con to celebrate tabletop gaming. Nearly 60 years later, fans of board, role-playing, and card games can still play their way around the event. Attendees can try new games in the First Exposure Playtest Hall, where designers and publishers showcase prototypes. At the Gen Con Game Design Academy, aspiring designers (or those with a casual interest) can learn from industry experts through workshops, seminars, and more.
Dragon Con
Location: Atlanta
Dates: Sept. 3-7
New York ComiC Con (nYCC)
This convention is the perfect place to debut your new cosplay. Dragon Con holds several costume con- tests, covering anime, video games, literary characters, and more. The convention is also home to multiple workshops; past attendees engaged in writing seminars, swordplay and stage combat lessons, magic lessons, and more. There’s also an exclusive after-hours event at the Georgia Aquarium.
Location: New York City
Dates: Oct. 8-11
With a large Artist Alley and back-to-back panels covering collectibles, Broadway shows, anime, and more, you’ll find nods to your fandoms on every floor of the Javits Center. This year marks NYCC’s 20th anniversary, so attendees can expect larger-than-life programming, after parties, cosplay, and immersive experiences from major brands like Paramount, HBO, Crunchyroll, and more. Be sure to visit The Pop Insider’s booth (Booth No. 1829) to win exclusive games, apparel, and more from your favorite merch makers.
GalaxyCon
Location: 10 cities
Dates: Year-round
Starting on March 16, GalaxyCon will travel to Richmond, Virginia; Oklahoma City; Nashville, Tennessee; New Orleans; Raleigh, North Carolina; San Jose, California; Des Moines, Iowa; St. Louis; Milwaukee, Wisconsin; and Columbus, Ohio. Each location features special events and experiences, like a Muppet Treasure Island screening with Steve Whitmire, karaoke contests, adults-only panels, tattoo artists on Tattoo Row, and more. GalaxyCon also hosts several virtual events, including Q&As and photo ops.
Fan Expo
Location: Seven cities Dates: Year-round
Fan Expo began in January, but fans can still ex perience the convention series. Gamers, anime lovers, horror fanatics, and more can purchase tickets to the three-day event in Cleveland, Denver, Philadelphia, Boston, Chicago, Dallas, or San Francisco. This year, Elijah Wood, Sean Astin, Dominic Monaghan, and Billy Boyd are reuniting for The Lord of the Rings 25th Anniversary Tour, hosted at several Fan Expo shows. Attendees can attend a special panel featuring the cast, take a photo with the Fellowship, and receive personalized autographs.
*Note that the mentioned guests and programming are subject to change at the discretion of each convention. **Some sanctioned events require separate tickets and/or have limited availability.
