InpartnershipwithJones&CompanyWineMerchants,TheCellarDoormagazine explores international wine, food and travel themes while showcasing product that is available to the Manitoba market. Published three times annually in February, June, and October, upcoming themes will explore wine travel,Canadianwineries,family-runwineries,Burgundy—andmore!
Tobookyourad,contactLisaMuirheadatlisa@poisepublications.com.
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MINUTES average time Canadians spend reading a magazine 92% read at least 1 magazine a week 34% set aside special time to read magazines 53% of readers made a purchase based on a print ad
SinceTheCellarDoorhittheManitobamarketin2008,over adozenlocallypublishedmagazineshaveleftthemarket.As othermagazinemodelshavefaltered,wehavedoubledour distributionreachfrom54,000peryearto120,000peryear Webuildnewadvertisingpartnershipseachissue,andhave ahighretentionrateamongourlong-timeadvertisers. Jones&Companycustomersroutinelybringissuesofthe magazineintothestoreasashoppingguide,demonstrating boththeirtrustinthebrandandthemagazine’slongevityin theirhomes.
Inadditiontoprintdistribution,TheCellarDoormagazinecan bedownloadedorviewedonlineat:PoisePublicationsInc. website,theJones&Cowebsite,andISSUUdigitalnewsstand, wheretheOctober2022issuereceivedover4,000impressions initsfirstmonthofpublication.
65% of readers aged 25–34 seek more information on a product after seeing a print ad
38% of current ad clients have advertised since 2010 (30+ issues)
63% of current ad clients have advertised since 2015 (20+ issues)
Thesuccessofourdistributionstrategyliesinitsthree-prongapproach.
1. DirectMail:5,000copiesofeachissuearemaileddirectlytoJones&Company’stop-spendingcustomers—proven buyers of luxury products.
2. Postalcodedrop:34,000copiesaredistributed eachissuetopostalcodesinthehighest-income neighbourhoodsinthecityandjustoutsidethe perimeter Thesepostalcodedropsfillingapsin affluentareasinthecitythatarenotcoveredby thedirectmailout(directmailaddressesarecrosscheckedtoavoidduplication).Belowisalistofthe areascoveredbythepostalcodedrops.
R3P Tuxedo, Whyte Ridge, Lindenwoods
R3X Sage Creek, Royalwood, Island lakes
R3Y Waverly West, Whyte Ridge, Bridgewater Forest
R4HHeadingley
3. Hotel partners and advertisers: 1,000 copies are distributed as complementary issues available at the store, throughouradvertisers,andineveryguestroomofourhotelpartners,TheFairmontWinnipeg,InnattheForks, andTheDeltaHotelbyMarriott,toreachbusinesstravellersandtouristsindowntownWinnipeg.
October2026: FamilyWineries
OurmottoatJones&Co.is "ShopLocalGlobally"— whichmeanswelook aroundtheworldforwines thatreflectourvalues: family-runwineriesthat createone-of-a-kindwines
ArtworkDeadline September4,2026
February2027: CanadianWines
Acelebrationofourhomegrownheroes!Wewill exploretheestablished entrepreneursandyoung mavericksinthewine regionsofOntarioand BritishColumbia.
ArtworkDeadline January11,2027
June2027: Burgundy
Thisissueexploresthis centuries-oldFrench wineregionknownforits iconicsinglevarieties (PinotNoirand Chardonnay,among others)andblends.
ArtworkDeadline May3,2027
*Editorial revisions may occur without notice. For more information, contact Lisa Muirhead, Editorial Director, at lisa@poisepublications.com
Format: PDF files must be saved as a PDF/X-1a standard file. All artwork must be flattened before saving. Publication will not accept a file created in any other application.
Size: Document should be set to trim dimensions unless bleed is required (on full and double page ads). Please submit double page spreads as two single-page ads
Safety: Type or images not intended to bleed must be kept 3/8” from page trim.
Colour: CMYK mode only. Please convert all colour modes (including RBG) to CMYK.
Fonts: All fonts must be embedded in the file. Knockout type smaller than 10 points cannot be guaranteed perfect registration and is therefore not recommended.
Supplied materials that do not meet the required size and mechanical specification and necessitate modifications by Poise Publications will be subject to additional production charges. Deadline extensions for artwork will be considered if requested within one week of stated rate card deadline. If an extension is not requested and authorized, a $50.00 per-page late fee will be incurred on any materials received after the stated deadline.
The publication is not responsible for colour or content of files that do not conform to our specifications or if material is received after closing date.
For more information or to submit artwork, please contact:
Lisa Muirhead, Publisher
Email: lisa@poisepublications.com
Phone: (204) 612-2015
3/8” from page trim
Bleed Only 15-1/2” x 10”