Menopause is having a moment— and it’s about time.
The Menopause Practice is teaming up with Poise Publications to bring a wealth of menopause knowledge and experience to the pages of PAUSE magazine.
Menopause is having a moment—and it’s about time.
Launching in Spring 2026, PAUSE magazine will gather Winnipeg’s menopause experts to create a community of learning, curiosity, and knowledge. Our diverse voices will include experts on hormone therapy, nutrition, sexuality, fitness, bone health, and mental health, as well as voices from you, our community. PAUSE’s articles cut through the noise to bring you cutting edge-research grounded in evidenced-based science that our team has thoroughly vetted.
The Menopause Practice is teaming up with Poise Publications to bring a wealth of menopause knowledge and experience to the pages of PAUSE magazine.
Launching in Spring 2026, PAUSE magazine will gather Winnipeg’s menopause experts to create a community of learning, curiosity, and knowledge. Our diverse voices will include experts on hormone therapy, nutrition, sexuality, fitness, bone health, and mental health, as well as voices from you, our community. PAUSE’s articles cut through the noise to bring you cutting edge-researc
TARGETING YOUR MARKET
DISTRIBUTION:
15,000 copies for issue, plus digital issues will be available on the ISSUU digital newsstand, which will be promoted on The Menopause Practice’s social media (2000+ followers).
PARTNERSHIPS:
PAUSE is seeking partnerships with advertisers, women business owners, and health and wellness services where PAUSE magazine can be displayed and available for free to their customers.
PAUSE WILL PUBLISH TWO ISSUES PER YEAR:
The first issue of PAUSE will launch on May 9, 2026, at THRIVE: Redefining Midlife for Women, a full-day women’s health and lifestyle symposium.
PAUSE advertisers will have the opportunity to set up display tables at the symposium to interact directly with participants.
POSTAL CODE DROPS:
Each issue will be delivered to a group of targeted postal codes or subdivisions within a postal code. These postal code drops are determined by the average household income to target women who are homeowners and have disposable income to dedicate to their health and wellness.
Average Household
1Average total income for persons aged 15 and older in private households with two parents and children (2015).
PRICE PER ISSUE
Advertorial (2 pages)*
Advertorial (1 page)*
Double page
Full page
2/3 page
1/2 page
1/3 page
$2150
$1875
$1750
$1375
$1225
$1075
$2150
$1875
$1950
$1575
$1425
$1275
$925 $1125
ad rates are subject to signed advertising agreement with Poise Publications Inc. Ad rates do not include custom ad design, ad creation or alteration.
*Advertorial prices cover the cost of consultation, photography, content development, and graphic design. Download for our advertorial package samples and a full description of the services.
READERSHIP:
Spring Issue ad deadline: April 1, 2026
Fall issue ad deadline: October 5, 2026
For more information or to book an ad, contact: Lisa Muirhead, 204.612.2015, lisa@poisepublications.com
For sample pages of the first issue, visit: PoisePublications.com/pause-advertise
Our readership targets women ages 35–75, and any woman who is entering perimenopause and menopause and is seeking answers about their health and wellness as they approach (or live through) mid-life.
65% OF ADULTS ACCESS PRINT OR DIGITAL MAGAZINES MONTHLY 42% OF MAGAZINE READERS READ PRINT ONLY 40 MINUTES AVERAGE TIME CANADIANS SPEND READING A MAGAZINE 34% OF CANADIAN SET ASIDE SPECIAL TIME TO READ MAGAZINES
53% OF READER MADE A PURCHASE BASED ON A PRINT AD
Sources: Magazines Canada’s Consumer Magazine Fact Book; The Association of Magazine Media, 2021 Factbook.
The Menopause Practice opened in Winnipeg in 2025, founded by Manitoba’s premier hormone specialist, Nurse Practitioner Annabelle Reimer, and the team behind Body Measure, Melina Elliott, and Erica Henderson. The practice has grown quickly: the team now includes five Nurse Practitioners, who are either certified by The Menopause Society or are currently in the certification process; Registered Dietitian Angela Martens; and Registered Social Worker & Counsellor Carolyn Nykiforuk.
Poise Publications is a custom magazine publisher owned by Lisa Muirhead, who has over 25 years of experience in the magazine industry. You probably know her local magazine, The Cellar Door, a wine lifestyle that has been in production since 2008! She has also published polo magazines (yes—the sport with horses!) for clubs in Houston, Chicago, Calgary, and California. Lisa is working with Leigh McKenzie of Hinge Design, a local design firm that works on Canada’s History (formerly The Beaver—a name we considered for this publication…) and Kayak magazine, as well as an international interior design publication for Benjamin Moore
FIND YOUR COMMUNITY, EMPOWER YOURSELF WITH KNOWELDGE, AND THRIVE IN MIDLIFE.
For more information or to book an ad, contact: Lisa Muirhead, 204.612.2015, lisa@poisepublications.com