PLMA’s 2026 Private Label Report A statistical guide to today’s store brands
STORE BRANDS: A BRIGHT BEACON IN U.S. RETAIL LANDSCAPE
u Satisfied consumer needs u Achieved retailer goals u Outpaced national brands u Set record sales & shares
Presented by the Private Label Manufacturers Association Source: Circana Unify+™/ PLMA © Copyright 2026 © Copyright 2026 PLMA
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