FY2024 – FY2026
TEMPLE, TX & AREA
3 –Y E A R D E S T I N AT I O N S T R AT E G Y P L A N SUMMARY
MISSION Proactively developing, marketing and selling the Temple area experiences through exceptional service without exception.
VISION 2030 Becoming a respected and highly performing leader in destination marketing, development and advocacy.
VA L U E S
CORE FOCUS
• Commitment
• Drive Visitor Demand
• Innovation
• Enhance the Visitor Experience
• Collaboration
• Communicate Tourism
• Integrity
• Relevancy & Viability
• Accountability