Communications & Destination Services
Q1: January - March 2026
Department Team Building: Feed My Sheep - February 2026
FOCUS AREAS
Our strategic communications is based on our City’s strategic focus areas:
High Performing Organization
A commitment to organizational excellence, data-driven decision making, and continuous improvement to ensure exceptional service without exception.
Communication & Collaboration
Building strong community connections and expanding opportunities for engagement and participation through responsive and transparent communications with our community.
Smart Growth
Investing in infrastructure, facilities, and systems in order to prepare for growth and redevelopment as well as preserve our assets.
Places & Spaces
Making Temple a place you love to call home by fostering vibrant neighborhoods, beautiful spaces, and unique experiences to ensure that Temple is a unique place.
Health & Safety
Providing the community a safe place where residents and businesses can thrive.
COMMUNICATIONS HIGHLIGHTS OF THE QUARTER
Top-Performing Content by Focus Area
Selected highlights reflect City priorities and show which content most effectively reached and engaged residents and media outlets this quarter.
SOCIAL MEDIA
HIGH PERFORMING ORGANIZATION
Henderson Parkway & Trail
Project Funding
Draughon‑Miller Airport + BISD Partnership
41,135
282 views reactions
23,985 reach
69,135
554 views reactions
43,328 reach
PUBLIC RELATIONS
JANUARY
Behind The City
A monthly video series showcasing the vital work of City of Temple employees while educating our community about the services we provide.
SOCIAL MEDIA
COMMUNICATION & COLLABORATION
74,373
45,411 reach Utilities Winter Weather Prep Hiring Event
583 views reactions
49,660
56 views reactions
49,660 reach
PUBLIC RELATIONS
SOCIAL MEDIA
PLACES & SPACES
23,341
311 views reactions
13,642 reach 2025 Achievement of Excellence in Libraries Award Jones & Ferguson Park Improvements
119,569
616 views reactions
57,892 reach
PUBLIC RELATIONS
SOCIAL MEDIA
39,162 HEALTH & SAFETY
156 views reactions
19,089 reach Winter Weather Update Police Chief Search
24,816
53 views reactions
11,183 reach
PUBLIC RELATIONS
SOCIAL MEDIA
SMARTH GROWTH
Total Video Views
27.8K
PUBLIC RELATIONS
City of Temple
% of Followers
Number of times our content was played or displayed.
Number of times our page or profile was visited.
Followers
Total number of followers of our Facebook Page.
1.8M
39.8K
30,682
Overview
Number of times our content was played or displayed.
Number of times our page or profile was visited.
Total number of followers of our Instagram Page.
31.1K
966
5,374
PAID ADVERTISING
Overall Ad Performance
1.36M
Video Ads
35.1K
811.4K impressions impressions impressions
Social Media
Impressions: number of times our creative was delivered to a social media page or streaming device
CITY PRESS HIGHLIGHTS
Total Media Inquiries: 72
Total Press Hits: 107
CITY NEWSLETTER
TOURISM STATS
January 2026 - February 2026 | Placer.ai Tourism Report
*March data not available until 2 quarter nd
Total Trips from Outside a 50-Mile Radius of Temple
173.9K
Average Monthly Visitors Average Duration for Overnights
64.6K 3.0 Days
2026 - February 2026 | Placer.ai Tourism Report
Day vs. Overnight Trips Top Visitor Origins
Views
Visits
Followers
Number of times our content was played or displayed.
Number of times our page or profile was visited.
Total number of followers of our Facebook Page.
137.0K
2.5K
30,449
Overview
Number of times our content was played or displayed.
Number of times our page or profile was visited.
Total number of followers of our Instagram Page.
89.6K
1.4K
7,560
REGIONAL & STATEWIDE PUBLICATIONS
Temple College Venue To
Downtown Committee Meeting
PROJECT HIGHLIGHT: SPECIAL EVENTS | PETALS & PINTS
ATTENDANCE
4,000+ people
PLACES & SPACES
KEY MESSAGING
Petals & Pints was held March 21 at Santa Fe Plaza in downtown Temple and featured live music, craft breweries, food trucks, Artist Alley, a car show, and a cornhole tournament. The event provided a family-friendly spring festival atmosphere and encouraged residents and visitors to spend time exploring and supporting downtown Temple.
COMMUNICATIONS ROADSHOWS
The Communications team has begun meeting with departments through a series of roadshows to review communication processes, including graphic design requests, marketing support, social media, and internal communication procedures. The goal is to improve coordination, streamline requests, and ensure strong internal communication before information is shared externally.
We are currently working through departments. If you would like us to visit your team, please email us!
DEPARTMENTAL SUPPORT
A SNAPSHOT OF HOW WE SUPPORTED YOU
Assisted in promotion and provided on-site support for the District 1
Town Hall
Filmed an educational video to highlight utilities initiatives ahead of the ice storm
Planned and coordinated the Black History Month Ceremony
Gathered content during the ice storm to showcase the work being done by employees
Shot photo and video with employees and residents to promote the Good Neighbor Program
Went to an on-site meeting for the LBHS elevated storage tank wrapping and design
Hosted and internally organized the Representative John Carter Funding Press Conference
Assisted with on-site PR needs at the Rowan Data Center Groundbreaking Ceremony
We look forward to sharing our next quarter’s highlights!
Temple Tales Podcast Interview