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Mythica, the birth of a legend

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PRISM ISSUE • N° 47 • 2026

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[ JEWELS ]

MYTHICA, THE BIRTH OF A LEGEND

The 110 Mythica creations were unveiled last March by a group of celebrity ambassadors including Ana de Armas, at Kasbah d’If on the outskirts of Marrakech, during an event that transformed themes of travel into a fully immersive experience. Set between the Agafay Desert and the Atlas Mountains, the presentation celebrated the Louis Vuitton Woman as a contemporary heroine

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A new Louis Vuitton High Jewellery collection where every gemstone becomes a chapter of contemporary myth by Gianfilippo Versari ph. courtesy by Louis Vuitton

On this page, clockwise: the Spell High Jewellery necklace, adorned with blue-tinged diamonds; the first high-collar Fortune necklace, with more than 4,700 pavé-set diamonds; the Triumph necklace, featuring 1,350 diamonds tracing Louis Vuitton’s iconic V motif. Centre page: the Mesmerism necklace, showcasing a 17.18-carat Colombian emerald

W

ith its new 2026 High Jewellery collection Mythica, Louis Vuitton reimagines jewellery as an epic tale of courage, transformation and self-determination. Founded in 1854, the

Parisian Maison has founded a universe articulated into eleven chapters and 110 creations, all centred on a single protagonist: the Louis Vuitton Woman. A contemporary heroine who takes on challenges, witnesses revelations and undergoes transformations. A journey of self-fulfilment. Under the artistic direction of Francesca Amfitheatrof, the collection unfolds as a true cosmology of symbolic meaning. Conquest opens the narrative through the arrow motif, a symbol of progress and accomplishment, while Totem introduces contemporary talismans and chevron patterns reinterpreted in yellow and white gold. In Fortitude, courage takes shape through sculptural volumes and rare gemstones like natural zircon. The story develops between mystery and enchantment. Enigma conceals aquamarines and hidden codes, Spell illuminates the collection with stunning fluorescent diamonds, while Mesmerism’s magnificent 17.18-carat Colombian emerald exerts an irresistible magnetic force. In its final pages, the narrative reaches its climax. Triumph celebrates rebirth through the imagery of a phoenix and Louis Vuitton’s iconic V, while Victory concludes the journey with a spectacular laurel-inspired necklace, born from 1,900 hours of craftsmanship and adorned with 38 coloured diamonds, crowned by a rare Fancy Vivid Orange-Yellow diamond. Today, myth belongs no longer to the gods, but to those who take it upon themselves to write their own legend.

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