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[ CREATIVE MINDS: THE ITALIAN SEA GROUP ]

LUXURY AND HOLISTIC CREATIVITY

In this photo, the prestigious Marina di Carrara yard, a perfect embodiment of The Italian Sea Group’s luxury brand image. Here the Group builds yachts under the Admiral and Tecnomar brands, with refits carried out by NCA Refit on vessels up to 100 metres in length (below)

Refined details, art works and skilful use of spaces – everything is created to reflect the owner’s specifications on board yachts by the The Italian Sea Group. The result is a welcoming atmosphere typical of a home, experienced fully on the Domus, the latest 36-metre yacht from Tecnomar by Samuela Urbini

[ CREATIVE MINDS ]

he Italian Sea Group is not just a yard, it’s a luxury brand

In 2012 he purchased the Nuovi Cantieri Apuania at Marina

whose yachts provides a unique experience. “Dedication

di Carrara, marking the formation of The Italian Sea Group.

and passion, Made in Italy, luxury, superb quality,

With the acquisition of the NCA Refit brand the group now

attention to detail and cutting-edge performance – these are

also specialises in refits with a special focus on yachts above

the characteristics that help our brand stand out. We think that

60 metres in length.

total customisation of our yachts is a significant benefit”, says

Covering an area of over 100,000 square metres, the Marina

founder and CEO Giovanni Costantino.

di Carrara yard is the largest on the Mediterranean, and also

The brand’s story is underpinned by Costantino’s far-sighted

includes The Village, a refined facility to provide well-being and

vision. The fifty-seven-year-old CEO, a native of Puglia, has

entertainment for visiting owners, with lounge bar, restaurant,

extensive experience in the residential field. He began by

gym, cinema and spa. On display are works of art and all that

launching a construction and furnishing company, then joined

helps create the atmosphere of Italian excellence that can also

the Natuzzi Group, where he was also general director. From

be experienced on board the Group’s yachts. Everything revolves

there he moved into yachtbuilding by acquiring two famous

around the owners – the creative research behind everything on

brands, Tecnomar in 2009 and Admiral in 2011. Tecnomar

the yachts, from furnishings to art works, is carried out by the

builds yachts up to 50 metres in length using innovative

yard’s creative talent in collaboration with the owner’s team.

technology and materials, while Admiral concentrates on

“Input arrives from a variety of sources”, says artistic director

elegant, totally personalisable models up to 100 metres long.

Gian Marco Campanino. “Sometimes it’s the clients or brokers

Above, Giovanni Costantino, the Group’s founder and CEO. He also inspired the creation of The Village, the area for hosting owners visiting the yard, a facility that is as refined and welcoming as the yachts themselves. Below, the 36 square metre beach club on board the Domus, the latest 36 metre concept from Tecnomar. Opposite page, staff at the yard, the 55-metre Admiral Geco and the I visionari sculptures by Emanuele Giannelli, on display at The Village

[ CREATIVE MINDS ]

This photo, the exteriors of the Domus. The sun deck with lounge area, bar and spacious sunpad is a striking stylistic solution, and provides a 360-degree field of view. Below, the interiors conceived as a large open space and dining room with living area attached (left) and the kitchen with well-equipped central island (right)

who request personalised designs. At other times commercial

latest 36-metre Tecnomar yacht charter. Campanino reveals the

considerations dictate development, even when we, as a luxury

intention behind the build in this way - “Domus reflects a desire

brand with a strong romantic spirit, fall in love with an idea and

to bring the comfort and warmth we usually associate with the

develop it independently without an owner in the picture. We

home environment on to a yacht, with large spaces, lots of natural

design the dream and make it possible”.

light and a certain sense of casual-cosiness and informality”. The

“Investing in research and innovation is one of our basic values”,

spacious 36 square metre beach club and main deck are striking

Constantino adds. “At a time when externalising resources

features, designed as a large open space with full height windows,

seems to be the direction all companies are moving in, we’ve

extraordinarily bright and directly above the sea, as there is no

internalised to implement our creative and technical needs in

side walkway. The sun deck includes an exclusive stylistic solution

order to prevent price fluctuations and maintain production

– its 60 square metres are conceived with an uninterrupted, all-

times. We’ve set up a style centre with twenty-five architects

round field of vision from bow to stern, with floor-to-ceiling

under my personal leadership”.

side windows and a windbreak door aft so that the deck can be

This creative process has also led to the launch of Domus, the

enjoyed in all weathers. www.theitalianseagroup.com