A new vision of luxury arrives in Casablanca

A NEW VISION OF LUXURY ARRIVES IN CASABLANCA

Marking a pioneering entry into Morocco’s luxury landscape, ELIE SAAB, in partnership with ART OF LIVING x EKTAR, has announced the launch of its first lifestyle-branded residences in the vibrant city of Casablanca

by Jane Catchpole

ELIE SAAB Casablanca - Art of Living is a residence inspired by the Autumn/Winter collection, featuring warm, enveloping tones and sophisticated finishes. The development offers serene gardens and multiple pools provide an oasis of calm and luxury within Casablanca

This visionary collaboration, ELIE SAAB Casablanca - Art of Living, merges the brand’s global couture legacy with a bold new vision for sophisticated living. Strategically positioned in a city gaining worldwide prominence - and set to host the 2030 FIFA World Cup - the bold project offers both prime connectivity to urban highlights and the serene exclusivity of a private sanctuary. Its striking contemporary architecture, a collaboration between renowned firm SAOTA and Casablanca-based Uniarchi, is complemented by interiors meticulously signed by ELIE SAAB. Each residence embodies the brand’s philosophy: a perfect equilibrium

of timeless sophistication and bespoke design.

The interiors are a testament to ELIE SAAB’s commitment to craftsmanship and elegance, with common areas and select units fully appointed with exclusive furniture and décor from the ELIE SAAB Maison collection.

“This project reflects our dedication to creating spaces where luxury, comfort, and artistry converge,” shares Elie Saab Jr., CEO of ELIE SAAB Group.

Anis Seffrioui, CEO of ART OF LIVING, adds: “This development embodies our commitment to pioneering and sustainable architecture.

We are confident it will set a new standard for luxury in Casablanca.” The development features a collection of luxurious four-and fivebedroom villas on plots up to 880m2, presented in two distinct styles taking inspiration from the runway seasons: a light and airy Spring/Summer collection and a warm, enveloping Autumn/Winter collection. Spacious apartments, duplexes, and penthouses with up to four bedrooms complete the offering, with many boasting breathtaking Atlantic Ocean views, private pools, and gardens.

Residents will enjoy a suite of world-class amenities, including a

private clubhouse with concierge services, a fitness studio, co-working lounge, and multiple pools. Dedicated maintenance services ensure seamless living. Designed with a commitment to pioneering and sustainable architecture, the project sets a new standard for luxury living in Morocco.

ELIE SAAB Casablanca - Art of Living is more than a residence; it is the full ELIE SAAB experience brought to life in one of North Africa’s most dynamic cities, redefining elegance for the discerning few. www.eliesaab-artofliving.com