Be Part of Our Story
The Pioneer Center presents the Broadway Comes to Reno [BCTR] series, bringing the “Best of Broadway” direct from New York to northern Nevada for over 30 years. As the most well-attended programming at the Pioneer Center year over year, BCTR touring productions offer high visibility and positive community engagement opportunities. Sold out runs of shows like Hamilton, SIX, Beetlejuice, Mamma Mia and more draw media coverage and local buzz, boosting the downtown economy and keeping patrons coming back for more. The 2026-2027 season is shaping up to be one for the books – with 6 anticipated titles in the subscription package, plus additional add-ons of popular titles, we expect more than 90,000 patrons to experience a Broadway show at the Pioneer Center next season. Almost 75% of BCTR patrons on average reside in the greater Reno/Tahoe region.
The support of local business sponsors helps to keep BCTR programming possible for our 501(c)3 nonprofit organization. We offer levels of sponsorship to choose from with marketing and experiential perks for your business.
HELL’S KITCHEN - July 2026
EXECUTIVE
Dennyse Sewell CEO
Sarah Gobbs-Hill COO
Chisa Oros-Harry Executive Assistant
Liz O’Donnell Development Director DEVELOPMENT
ADMINISTRATION & FINANCE
Korona Phelps Comptroller
Shelby Kaae
Bookkeeper
Anette Christensen Theatre Administrator
EDUCATION, ENGAGEMENT, & SPECIAL INITIATIVES
Adam Cates
Director of Community Engagement
Heather Boni Lemmons
Education Manager
Jordyn Mahoney
Marketing & Communications Manager
PROGRAMMING & PATRON SERVICES
Breana Edgerton Events Director
Clark Demeritt Box Office Manager
Sadie Hart
Assistant Box Office Manager
Dianna Krueger House Manager
Olivia Huerta Assistant House Manager
Demerey Grant Concessions Manager
THEATRICAL PRODUCTION & FACILITY OPERATIONS
Italo Crocco
Technical Director
Eric Skye
Assistant Technical Director
Ivy Llewellyn
Assistant Technical Director
Board
OF DIRECTORS
Derek Smith
Facilities Supervisor
Chuck Short
Facilities Assistant
Mark Robinson
Spruce Custodial
Tom Clark Chair
Kyle Rea Vice Chair
Final 2024-2025 BROADWAY SEASON NUMBERS
Maxine Harmatta Treasurer
George Wade Secretary
71,676
TOTAL PATRON ATTENDANCE
7
TOTAL BROADWAY PRODUCTIONS
53
TOTAL BROADWAY PERFORMANCES
Bonnie Drinkwater
Britton Griffith
Ilyana Gutierrez
Cony Linarez
Samantha Reveley
At a Glance
BROADWAY COMES TO RENO’S 2021/2022 - 2024/2025 SEASONS
PATRON FOOTPRINT
The graphs shown represent all ticket sales at the Pioneer Center from Sept. 2021-July 2025 tracked by buyer’s zip codes.
BCTR Demographics
Broadway Comes To Reno is our largest and most well attended series each year. In 2021, the series expanded to include a full week of performances, changing Reno’s standing in the touring market as a prime stop for larger and newer titles. We present the series in partnership with Nederlander National Markets, one of the oldest and most recognizable Broadway producing brands in the world.
BROADWAY DEMOGRAPHICS
On average nationwide, Broadway audiences are...
72%
COLLEGE EDUCATED
WOMEN
$162K
81%
MEDIAN HOUSEHOLD INCOME
*Based on a 2019 study by The Broadway League, the national trade association for the Broadway industry.
THE WIZ - March 2025
What’s Next?
SOME LIKE IT HOT - February 2025
The 2026-2027 Broadway Comes to Reno season is anticipated to include a total of 8 Broadway touring productions, direct from New York City. The line-up is a mixture of brand-new Tony winners, beloved revivals, and the return of sell-out shows from seasons past. The new Broadway season will be publicly announced in March 2026.
90,768
TOTAL POTENTIAL BCTR 2026-2027 PATRON ATTENDANCE
Broadway Beyond Our Venue
Our team promotes Broadway at events out in the community all year long. In July 2025, American Idol winner and A Beautiful Noise star Nick Fradiani performed at the Reno Aces Fourth of July home game. We also have booths at high profile events like the Reno Balloon Races, Northern Nevada Pride, and more.
Photo by David Calvert
SHUCKED - July 2026
Title Sponsorship
RECOGNITION PERKS :
• Name with the title: “Broadway Comes to Reno sponsored by Your Company”
• Logo inclusion on BCTR marketing collateral: tri-fold brochures, rack cards, eblasts, posters, banners, signs, window clings, and more
• Company name inclusion on Broadway marquees whenever possible
• Company name inclusion on printed and digital Broadway tickets whenever possible
• Logo inclusion on Broadway specialty drink cups at all concessions locations
• Premium back cover ad in all Broadway playbills
• Company name inclusion in all BCTR press releases
• Dedicated company signage used in lobbies and at community tabling events
• Dedicated eblast recognizing support
• Dedicated social media post recognizing support
• Dedicated ad space on our lobby display screens shown at all Pioneer Center events, in addition to BCTR productions
• Logo on pioneercenter.com with hyperlink
• Logo inclusion on dedicated playbill ad recognizing all BCTR level sponsors
• Logo inclusion in Annual Report and mentions in other published articles
EXPERIENTIAL PERKS:
• Curtain speech opportunity at Curtain Up! season launch event
• Concierge access to group ticket sales
• Cast signed poster from each Broadway show in the season
• Private backstage venue tour of the Pioneer Center for up to 50 employees or guests
• And more...
Gold Sponsorship
RECOGNITION PERKS : EXPERIENTIAL PERKS :
• Logo inclusion on BCTR marketing collateral footers where all BCTR sponsors are mentioned: eblast, banners, signs, and window clings
• Full page ad in all Broadway playbills
• Company name inclusion in all BCTR press releases where all BCTR sponsors are mentioned
• Dedicated eblast recognizing support with other BCTR sponsors
• Logo inclusion in sponsor recognition ad on our lobby display screens shown at all Pioneer Center events, in addition to BCTR productions
• Logo on pioneercenter.com with hyperlink
• Logo inclusion on dedicated playbill ad recognizing all BCTR level sponsors
• Logo inclusion in Annual Report
2
4
30
• Recognition at Curtain Up! season launch event
• Concierge access to group ticket sales
• 1 cast signed poster from the Broadway tour of your choosing TICKETS TO CURTAIN
THE BOOK OF MORMON - January 2025
Silver Sponsorship
RECOGNITION PERKS :
• Logo inclusion on BCTR marketing collateral footers where all BCTR sponsors are mentioned: eblast, banners, signs, and window clings
• Full page ad in all Broadway playbills
• Company name inclusion in all BCTR press releases where all BCTR sponsors are mentioned
• Dedicated eblast recognizing support with other BCTR sponsors
• Logo inclusion in sponsor recognition ad on our lobby display screens shown at all Pioneer Center events, in addition to BCTR productions
• Logo on pioneercenter.com with hyperlink
• Logo inclusion on dedicated playbill ad recognizing all BCTR level sponsors
• Logo inclusion in Annual Report
EXPERIENTIAL PERKS :
20
TICKETS TO CURTAIN UP! SEASON LAUNCH EVENT
• Recognition at Curtain Up! season launch event
• Concierge access to group ticket sales
& JULIET - October 2025
RECOGNITION PERKS
• Logo inclusion on BCTR marketing collateral footers where all BCTR sponsors are mentioned: eblast, banners, signs, and window clings
• Half page ad in all Broadway playbills
• Company name inclusion in all BCTR press releases where all BCTR sponsors are mentioned
• Dedicated eblast recognizing support with other BCTR sponsors
• Logo inclusion in sponsor recognition ad on our lobby display screens shown at all Pioneer Center events, in addition to BCTR productions
• Logo on pioneercenter.com
• Logo inclusion on dedicated playbill ad recognizing all BCTR level sponsors
• Logo inclusion in Annual Report
EXPERIENTIAL PERKS
:
• Recognition at Curtain Up! season launch event
• Concierge access to group ticket sales
Compare Sponsorships
RECOGNITION PERKS :
• Name with the title: “Broadway Comes to Reno sponsored by Your Company”
• Logo inclusion on BCTR marketing collateral
• Marquee inclusion when available
• Inclusion on digital BCTR tickets when available
• Logo on BCTR specialty drink cups
• Broadway playbill ad space
• BCTR press release inclusion
• Company signage in lobby & events
• Inclusion in all-sponsor eblast
• Dedicated eblast & social media post
• Digital ad space on lobby screens
• Logo on pioneercenter.com with hyperlink
• Inclusion in playbill sponsor page
• Inclusion in Annual Report
EXPERIENTIAL PERKS :
• BCTR season tickets
• Free cocktail vouchers per season
• Group sales concierge access
• Official cast-signed show posters
• VIP Venue tour
• Recognition at Curtain Up event
• Curtain speech at Curtain Up event
• Tickets to Curtain Up event