PROGRAM SPONSORSHIP OPPORTUNITIES
2026-2027 SEASON
Align Your Brand with a Regional Arts & Culture Leader
Pioneer Center for the Performing Arts is a 501(c)(3) nonprofit organization that owns and operates the historic Pioneer Center in downtown Reno. Since 1968, we have been providing northern Nevada with a premier venue for world-class arts experiences right here at home. Envisioning a community that is connected, enriched, and inspired through the power of live performance, our mission and purpose are made greater when forming strategic partnerships with other businesses across a variety of industries.
From vibrant downtown events to impactful education initiatives across the region, sponsoring a Pioneer Center program strengthens the local arts ecosystem, improving quality of life and the local economy throughout our community.
As a Pioneer Center Program Sponsor, your organization is recognized through prominent visibility in marketing materials, playbills, lobby displays, social media, event signage, and exclusive invitations. Your corporate partnership with the Pioneer Center ensures the performing arts remain a vital and accessible resource for people of all ages, backgrounds, and abilities.
Arts Impact in Reno, Nevada
OUR LOCAL ECONOMY AND QUALITY OF LIFE
“The arts activity creates thousands of direct and indirect jobs and generates billions in government and business revenues. The arts also makes our cities destinations for tourists, help attract and retain businesses, and play an important role in the economic revitalization of cities and the vibrancy of our neighborhoods.”
Reno Mayor Hillary Schieve, President, the United States Conference of Mayors
Averages per Season since 2021
63%
Arts and Culture “inspires a sense of pride in their community.”
86%
Arts and Culture “is important to their community’s quality of life and livability.”
79%
Arts and Culture “is important to their community’s businesses, economy, and local jobs.”
63%
Arts and Culture “helps them better understand other cultures in their community.”
Dog Days of Summer Dance Festival
Dog Days of Summer Dance Festival, a three-night annual outdoor performance festival, highlights dance makers in our region while spotlighting the life-saving work of another local nonprofit, SPCA of Northern Nevada. The mission of the festival is to feature a wide range of movement styles while investing in the future of dance in our region – all while supporting a great cause.
A “block party” drawing over 1,600 patrons downtown, Dog Days of Summer Dance Festival receives community-wide publicity, celebrates dance makers from all backgrounds, and activates our downtown Reno neighborhood in a whole new way. Admission is free to the public!
“The Dog Days of Summer Dance Festival was an extraordinary weekend filled with outstanding performances and art.
The Pioneer Center’s plaza, with its stunning view of downtown Reno and the sunset, provided the perfect setting for our performance, making it a truly magical experience that we will cherish forever.”
Sierra Taylor-Cline, Co-Director Entity Movement
“Each year, we have seen a notable increase in both donations and community engagement from the Dog Days event. This generous support has allowed us to expand our reach and further our efforts to rescue, rehabilitate, and rehome pets in need.”
Sydney Denham, Communications Supervisor SPCA of Northern Nevada
Title Sponsorship
RECOGNITION & EXPERIENTIAL PERKS
• “Dog Days of Summer Dance Festival sponsored by Your Company” in event marketing design including posters, advertisements, social media posts, and more.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgment in all program marketing communications.
• Full page color ad in Dog Days digital playbill with premium placement.
• Full page color ad in 1 Broadway Comes to Reno playbill of choice.
• Social media shout outs & nightly recognition from festival emcees.
• Optional company swag inclusion in artist gift bags.
• Reserved seating area & food vouchers all three nights.
• Invitations to exclusive Pioneer Center events
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
• Opportunities to explore additional customized partnership and engagement opportunities aligned with your interests.
NUMBER OF DANCE COMPANIES PER FESTIVAL 12
290
NUMBER OF DANCERS ON STAGE PER FESTIVAL
display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgment in all program marketing communications.
• Half page color ad in Dog Days digital playbill.
• Reserved seating area all three nights.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows
Pioneer Center Free Family Series
PIONEER CENTER
Free Family Series
Launched in 2023, the Pioneer Center’s Free Family Series brings a wide range of exceptional, award-winning touring artists to our downtown mainstage with accessible, free family-friendly performances. Filled with music, storytelling, dance, and world culture traditions, this interactive, educational series is the perfect introduction to live professional theater for the youngest of patrons.
Free Family Series provides three 60-minute concerts per season on the mainstage of the Pioneer Center, building future audiences while creating cross-generational shared memories. All patrons attend for free, improving arts access for our community.
Title Sponsorship
RECOGNITION & EXPERIENTIAL PERKS
• “Pioneer Center Free Family Series sponsored by Your Company” in program marketing including fliers, signage, advertisements, social media posts, and e-blasts.
• Promotional table opportunities at Free Family Series events.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgments in all program marketing communications.
• Half page color ad in 1 Broadway Comes to Reno playbill of choice.
• Onstage recognition from emcee.
• Invitations to Free Family Series events with reserved seating.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
• Opportunities to explore additional customized partnership and engagement opportunities. aligned with your interests.
Gold Sponsorship
RECOGNITION & EXPERIENTIAL PERKS
• Company logo inclusion in advertisements, signage, and more.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgment in all program marketing communications.
• Onstage recognition from emcee.
• Invitations to Free Family Series events with reserved seating.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
Pioneer Center Golden Encore
Launched in 2023, Golden Encore, a lifelong learning entertainment program for seniors, brings exceptional live performances directly to seniors where they already live and gather, including senior centers, assisted living, memory care facilities, public libraries, and more. Our curated artists design programming that directly engages with many mental and physical health issues commonly found within aging populations.
Performances are adapted to meet the needs of the venue and population being served and include festive musical offerings during the holidays. Golden Encore provides approximately 80 performances across our region per year, performing for thousands of seniors and their caregivers in our community. All patrons attend for free!
“The participants were engaged and sang along to songs they knew. It was a wonderful experience.”
Staff Member, Dementia Friendly Nevada
“I learned that movement can be fun. It reminded me of when I was young.”
Veteran Patron, VA of Sierra Nevada
“I could have sat here all day. This performance picked me up and made me feel better. The musicians sing so well together. I just love to hear them play and it makes me happy.”
Patron, Atria Senior Living
Title Sponsorship
• “Golden Encore sponsored by Your Company” in program marketing design including banners displayed at all performances, fliers, e-blasts, and more.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgments in all program marketing communications.
• Full page color ad in 1 Broadway Comes to Reno playbill of choice.
80
AVERAGE NUMBER OF GOLDEN ENCORE PERFORMANCES PER YEAR
• Social media shout-outs.
• Invitations to Golden Encore events.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
Broadway Comes to Reno shows. RECOGNITION & EXPERIENTIAL PERKS
2,300
AVERAGE NUMBER OF SENIOR PATRONS PER YEAR
• Opportunities to explore additional customized partnership and engagement opportunities aligned with your interests. event for a 12-month period.
• Sponsor acknowledgment in all program marketing communications.
Pioneer Center Youth Programs
Pioneer Center Youth Programs (PCYP) brings live, educational performances of music, dance, and theater to urban and rural elementary and middle schools, public libraries, & community centers across 9 northern Nevada counties and the eastern California Sierras. Our curated roster of artists, made up of both local and national touring groups, incorporates K-6 curriculum into their performances and create individual study guides for teachers to use in the classroom before and after a school assembly.
National artists also conduct master class workshops for high school and college performing arts students during their one-week program residencies. First established six decades ago, PCYP is our flagship educational outreach program, serving an average of 25,000+ children and families at 95 performances each year, often making the arts more accessible for rural and Title 1 schools. All patrons attend for free!
C ommunities
SERVED BY PIONEER CENTER YOUTH PROGRAMS
“Music touches the soul and this made many kids more interested in learning to play music. This is great for such a rural location. Thank you!”
Adult Patron, Pershing County Library (Lovelock)
“La artista tiene talento y me encantó su baile. ¡Esta actuación fue divertida y emocionante!”
5th grader, Mariposa Language & Learning Academy (Reno)
“It was amazing how instruments from all over the world can come together to make such beautiful music. We loved clapping along to the beat and felt so alive. This is my FAVORITE band ever!”
3rd grader, Agnes Risley Elementary (Reno)
Title Sponsorship
RECOGNITION & EXPERIENTIAL PERKS
• “Pioneer Center Youth Programs sponsored by Your Company” in program marketing design including banners displayed at all performances, fliers, e-blasts, and more.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgments in all program marketing communications.
• Full page color ad in 1 Broadway Comes to Reno playbill of choice.
• Social media shout-outs.
• Invitations to PCYP events.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
95
AVERAGE NUMBER OF PERFORMANCES PER SEASON
23,000
AVERAGE NUMBER OF PATRONS PER SEASON
• Opportunities to explore additional customized partnership and engagement opportunities aligned with your interests. event for a 12-month period.
• Sponsor acknowledgment in all program marketing communications. all Broadway Comes to Reno shows.
Pioneer Center Behind the Curtain
Sometimes a moment of inspiration can spark a career! Behind the Curtain was launched in 2022 as an immersive way to bring local performing arts students and teachers into direct contact with Broadway professionals who come to the Pioneer Center while on tour. These educational events include performance workshops with cast members, talkbacks with touring crew and company managers, observations of a show’s technical load-in process, and opportunities to shadow stage management teams backstage during a performance.
Hundreds of northern Nevada students take part in Behind the Curtain programming 4-6 times per season. Helping to build the next generation of working theater professionals is an investment in the future of the Pioneer Center itself.
“I was surprised to hear how many light cues there are in a show and that someone programs all those cues as a job.”
High School Student, Damonte Ranch High School
“This is so valuable for my students! Many came away with the experience of feeling like working in a theatre is viable.”
Rod Hearn, Damonte Ranch High School Drama Teacher
“Seeing TINA: The Tina Turner Musical and its creative process unfold backstage was truly fascinating. It has inspired me to keep achieving my goals no matter the trials, so that I too can be a part of something so wonderful. Thank you for this transformative experience.”
College student, Truckee Meadows Community College
Title Sponsorship
RECOGNITION & EXPERIENTIAL PERKS
• “Behind the Curtain sponsored by Your Company” in program marketing design including banner displays, fliers, e-blasts, and more.
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• Sponsor acknowledgments in all program marketing communications.
• Full page color ad in 1 Broadway Comes to Reno playbill of choice.
• Social media shout-outs.
• Invitations to Behind the Curtain events.
• Invitations to exclusive Pioneer Center events.
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
• 10 tickets to Curtain Up season launch event.
• Opportunities to explore additional customized partnership and engagement opportunities aligned with your interests.
5
AVERAGE NUMBER OF EVENTS PER SEASON
250
AVERAGE NUMBER OF STUDENTS SERVED PER SEASON
• Sponsor acknowledgment in all program marketing communications.
Pioneer Center Cocktail Lounge Sponsorship
The Pioneer Center serves well over 130,000 patrons at the 125+ performance events held in our downtown venue each season, many of whom visit our historic lower-level Cocktail Lounge or one of our satellite concessions locations before the show and at intermission.
These high-traffic areas are the perfect place to promote your company while supporting the mission of our nonprofit. Cocktail Lounge Title Sponsorship is a new program that is sure to catch the eye of our patrons.
Title Sponsorship
• Logo inclusion on lounge signage, cocktail napkins, specialty drink cups (non-Broadway), and menu screens.
• Bar decorations using your company branding.
• Specialty cocktail named for your company (non-Broadway events).
• “Sponsor Spotlight” inclusion on venue lobby display screens seen at every Pioneer Center event for a 12-month period.
• 20 Free Drink coupons.
• 2 tickets to a performance of choice by each Resident Company (The Reno Phil, A.V.A. Ballet Theatre, and Artown) in our venue. (3 productions total.)
• Concierge access to group ticket sales for all Broadway Comes to Reno shows.
• 30 tickets to Curtain Up season launch event.
• Opportunities to explore additional customized partnership and engagement opportunities aligned with your interests.
